{"id":14671,"date":"2020-04-29T13:57:00","date_gmt":"2020-04-29T12:57:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=14671"},"modified":"2024-09-20T17:45:04","modified_gmt":"2024-09-20T16:45:04","slug":"how-the-pandemic-is-reshaping-digital-media-costs","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-the-pandemic-is-reshaping-digital-media-costs\/","title":{"rendered":"\u5927\u6d41\u884c\u75c5\u5982\u4f55\u91cd\u5851\u6570\u5b57\u5a92\u4f53\u6210\u672c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/04\/Balloy_600x315-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u6570\u636e\u8425\u9500<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2020 \u5e74 4 \u6708 29 \u65e5<br \/>\nCOVID-19 \u5bf9\u5a92\u4f53\u884c\u4e1a\u4ea7\u751f\u4e86\u5de8\u5927\u5f71\u54cd\u3002\u6cd5\u56fd Artefact \u516c\u53f8\u7684 Managing Director Guillaume Balloy \u8bc4\u4f30\u4e86\u793e\u4ea4\u5e7f\u544a\u3001\u4ed8\u8d39\u641c\u7d22\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u6210\u672c\u5f71\u54cd\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p><a href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-14\/2k6x8x\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:#000000;\"><p><span style=\"font-weight: 400;\">COVID-19 \u5371\u673a\u5bf9\u5a92\u4f53\u884c\u4e1a\u4ea7\u751f\u4e86\u5de8\u5927\u5f71\u54cd\u3002\u7535\u89c6\u3001\u6237\u5916\u5e7f\u544a\u3001\u5e7f\u64ad\u548c\u5370\u5237\u51fa\u7248\u5546\u76ee\u524d\u6b63\u52aa\u529b\u91c7\u53d6\u5404\u79cd\u7b56\u7565\u4fdd\u62a4\u81ea\u5df1\u7684\u4e1a\u52a1\uff0c\u5305\u62ec\u8c03\u6574\u5546\u4e1a\u62a5\u4ef7\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u6211\u4eec\u6ce8\u610f\u5230\uff0c\u5728\u6cd5\u56fd\uff0c\u4e00\u4e9b\u4f20\u7edf\u5a92\u4f53\u7684\u4ef7\u683c\u53ef\u80fd\u4f1a\u6839\u636e\u5177\u4f53\u60c5\u51b5\u4e0b\u964d\u9ad8\u8fbe 50%\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6570\u5b57\u5a92\u4f53\u6210\u672c\u5982\u4f55\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u4e00\u4e9b\u51fa\u7248\u5546\u63d0\u4f9b\u4e0e\u4f20\u7edf\u5a92\u4f53\u7c7b\u4f3c\u7684\u6781\u5177\u5438\u5f15\u529b\u7684\u4ea4\u6613\u5916\uff0c\u6570\u5b57\u5a92\u4f53\u6210\u672c\u7684\u5f88\u5927\u4e00\u90e8\u5206\u4e0e\u7ade\u6807\u548c\u5b9e\u65f6\u7ade\u4e89\u6709\u5173\u3002\u8fd9\u5bf9\u4ef7\u683c\u4ea7\u751f\u4e86\u53cc\u91cd\u5f71\u54cd\uff1a\u6570\u5b57\u5a92\u4f53\u6d88\u8d39\u4e0d\u65ad\u589e\u957f\uff0c\u521b\u9020\u4e86\u66f4\u591a\u7684\u53ef\u7528\u5e93\u5b58\uff1b\u800c\u5a92\u4f53\u8d2d\u4e70\u7684\u7ade\u4e89\u5374\u5728\u51cf\u5c11\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u5173\u6ce8\u793e\u4ea4\u5e7f\u544a\u3001\u4ed8\u8d39\u641c\u7d22\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c\u5206\u6790\u5176\u5bf9\u5a92\u4f53\u6210\u672c\u7684\u5f71\u54cd\u3002.<\/span><\/p>\n<p><b>I.\u793e\u4f1a\u5e7f\u544a\u5a92\u4f53\u8d39\u7528<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u57fa\u4e8e Artefact EMEA \u6d3b\u52a8\uff081 \u6708 6 \u65e5\u81f3 4 \u6708 20 \u65e5\uff09\u3002.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">4 \u6708\u4efd\uff0c\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a Artefact \u6d3b\u52a8\u7684\u5e73\u5747\u793e\u4ea4\u5e7f\u544a CPM \u4e3a <\/span><i><span style=\"font-weight: 400;\">(CPM = Cost Per Mille\uff0c\u5373\u5343\u6b21\u5c55\u793a\u7684\u6210\u672c\uff09<\/span><\/i><span style=\"font-weight: 400;\"> - <\/span><i><span style=\"font-weight: 400;\">\u5728\u6211\u4eec\u5e94\u7528\u7684\u6240\u6709\u5e7f\u544a\u5546\u3001\u5e73\u53f0\u3001\u683c\u5f0f\u6216\u7b56\u7565\u4e2d <\/span><\/i><span style=\"font-weight: 400;\">- \u4e0b\u964d\u5230\u4ec5\u4e3a\u7b2c\u4e00\u5b63\u5ea6\u5e73\u5747 CPM \u7684 40%\u3002\u5c3d\u7ba1\u4ef7\u683c\u4e0b\u964d\u5e76\u4e0d\u4ee4\u4eba\u610f\u5916\uff0c\u4f46\u5176\u5e45\u5ea6\u4e4b\u5927\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u793e\u4ea4\u5e7f\u544a CPM \u6307\u6570<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Artefact EMEA \u6d3b\u52a8<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"lazyload alignnone wp-image-14673 size-full\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image1.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image1.png\" alt=\"\" width=\"700\" height=\"284\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27284%27%20viewBox%3D%270%200%20700%20284%27%3E%3Crect%20width%3D%27700%27%20height%3D%27284%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image1-200x81.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image1.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/>\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6307\u6570 100 = \u4e00\u6708\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u7684\u5e73\u5747 CPM<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><i>\u6765\u6e90\uff1aArtefact EMEA \u793e\u4ea4\u5e7f\u544a\u6d3b\u52a8<\/i><\/b><\/p>\n<p><b>\u82b1\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u65f6\u95f4\u6b63\u5728\u6fc0\u589e\uff1aCOVID-19 \u7684\u53e6\u4e00\u4e2a\u540e\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u610f\u5927\u5229\u4e3a\u4f8b\uff0c\u5728\u5c01\u9501\u7684\u524d\u51e0\u5468\uff0c\u6211\u4eec\u53d1\u73b0 Instagram \u548c Facebook \u4e0a\u7684\u6d4f\u89c8\u65f6\u95f4\u5df2\u7ecf\u6bd4\u53bb\u5e74\u589e\u52a0\u4e86 70%\uff0c\u800c\u4e14\u8fd9\u4e00\u6570\u5b57\u8fd8\u53ef\u80fd\u7ee7\u7eed\u4e0a\u5347\u3002\u5728\u5168\u7403\u8303\u56f4\u5185\uff0cTikTok \u8868\u793a\uff0c\u4ece 1 \u6708\u7684\u7b2c\u4e00\u5468\u5230 3 \u6708\u7684\u6700\u540e\u4e00\u5468\uff0c\u5e73\u5747\u6bcf\u5929\u89c2\u770b\u7684\u89c6\u9891\u6570\u91cf\u589e\u52a0\u4e86 84%\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5a92\u4f53\u6d88\u8d39\u7684\u5927\u5e45\u589e\u957f\uff0c\u518d\u52a0\u4e0a CPM \u7684\u4e0b\u964d\uff0c\u5bf9\u8425\u9500\u6d3b\u52a8\u7684\u5f71\u54cd\u4ee4\u4eba\u5370\u8c61\u6df1\u523b <\/span><b>\u53c2\u4e0e\u6210\u672c<\/b><span style=\"font-weight: 400;\">. .\u6700\u7ec8\uff0c\u6211\u4eec\u5728\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u7684\u793e\u4ea4\u5e7f\u544a\u6d3b\u52a8\u7684\u5e73\u5747\u6bcf\u6b21\u53c2\u4e0e\u6210\u672c\u4e3a <\/span><b>\u88ab\u9664\u4ee5\u4e94<\/b><span style=\"font-weight: 400;\"> 1 \u6708\u81f3 4 \u6708\u95f4\uff0c\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u793e\u4ea4\u5e7f\u544a\u53c2\u4e0e\u6210\u672c\u6307\u6570<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Artefact EMEA \u6d3b\u52a8<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-14685\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image2.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image2.png\" alt=\"\" width=\"700\" height=\"281\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27281%27%20viewBox%3D%270%200%20700%20281%27%3E%3Crect%20width%3D%27700%27%20height%3D%27281%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image2-200x80.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image2.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/>\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6307\u6570 100 = \u4e00\u6708\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u7684\u5e73\u5747\u53c2\u4e0e\u6210\u672c<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u53c2\u4e0e\uff1a\u70b9\u8d5e\u3001\u5206\u4eab\u3001\u5173\u6ce8<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><i>\u6765\u6e90\uff1aArtefact EMEA \u793e\u4ea4\u5e7f\u544a\u6d3b\u52a8<\/i><\/b><\/p>\n<p><b>II.\u7a0b\u5e8f\u5316\u5e7f\u544a\u5a92\u4f53\u6210\u672c\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7a0b\u5e8f\u5316\u8d2d\u4e70\u65e0\u7591\u662f\u6700\u7eaf\u7cb9\u7684\u5a92\u4f53\u7ade\u4ef7\u5f62\u5f0f\u3002\u867d\u7136\u5e95\u4ef7\u548c\u4e00\u53e3\u4ef7\u62cd\u5356\u7b49\u65b9\u5f0f\u53ef\u4ee5\u964d\u4f4e\u5f53\u524d\u73af\u5883\u7684\u5f71\u54cd\uff0c\u4f46\u9700\u6c42\u7684\u4e0b\u964d\u663e\u7136\u52a8\u6447\u4e86 CPM<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6807\u51c6 IAB<\/span><\/i> <i><span style=\"font-weight: 400;\">\u683c\u5f0f\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">300X250 \/ 300X600 CPM \u6307\u6570<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-14697\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image6.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image6.png\" alt=\"\" width=\"700\" height=\"313\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27313%27%20viewBox%3D%270%200%20700%20313%27%3E%3Crect%20width%3D%27700%27%20height%3D%27313%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image6-200x89.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image6.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6307\u6570 100 = \u8fd9\u4e9b IAB \u683c\u5f0f\u5728 1 \u6708\u4efd\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u7684\u5e73\u5747 CPM\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><i>\u6765\u6e90\uff1aArtefact EMEA \u7a0b\u5e8f\u5316\u8425\u9500\u6d3b\u52a8<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7ecf\u5178\u7684 IAB \u683c\u5f0f CPM \u4ece 1 \u6708\u5e95\u5f00\u59cb\u4e0b\u964d\u662f\u53ef\u4ee5\u7406\u89e3\u7684\uff1a\u6d3b\u8dc3\u5e7f\u544a\u5546\u7684\u6d41\u5931\u964d\u4f4e\u4e86\u6240\u6709\u6e20\u9053\u7684 CPM\u3002\u7136\u800c\uff0c\u4ece\u4e09\u6708\u7684\u6700\u540e\u4e00\u5468\u5f00\u59cb\uff0c\u6211\u4eec\u770b\u5230\u4e86 CPM \u7684\u4e0a\u5347\u3002\u8fd9\u4f3c\u4e4e\u6709\u4e9b\u51fa\u4eba\u610f\u6599\uff1a\u5371\u673a\u5c1a\u672a\u7ed3\u675f\uff0c\u5e7f\u544a\u5546\u7684\u652f\u51fa\u6c34\u5e73\u4ecd\u4f4e\u4e8e\u5f80\u5e38\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u8003\u8651\u5230\u4e0e COVID-19 \u76f8\u5173\u7684\u5185\u5bb9\u53ef\u80fd\u4f1a\u88ab\u5217\u5165\u5168\u7403\u9ed1\u540d\u5355\uff0c\u8fd9\u4e5f\u662f\u5408\u60c5\u5408\u7406\u7684\u3002\u526a\u5200\u6548\u5e94\u518d\u6b21\u53d1\u6325\u4f5c\u7528\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u66f4\u591a\u7684\u4eba\u4e0a\u7f51\uff0c\u610f\u5473\u7740\u66f4\u591a\u7684\u6f5c\u5728\u5e7f\u544a\uff1b;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u8fd9\u4e9b\u5728\u7ebf\u5185\u5bb9\u4e2d\u6709\u5f88\u5927\u4e00\u90e8\u5206\u4e0e COVID \u6709\u5173\uff0c\u56e0\u6b64\u88ab\u6392\u9664\u5728\u8bb8\u591a\u6218\u7565\u4e4b\u5916\uff0c\u4ee5\u8fbe\u5230\u54c1\u724c\u4fdd\u62a4\u548c\u5b89\u5168\u7684\u76ee\u7684\u3002\u8fd9\u4e5f\u662f CPM \u589e\u957f\u7684\u4e00\u4e2a\u539f\u56e0\u3002.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u89c6\u9891 CPM \u4e5f\u53d7\u5230\u4e86\u8fd9\u4e00\u60c5\u51b5\u7684\u5f71\u54cd\uff1a\u5982\u4eca\uff0c\u5e7f\u544a\u5546\u8d2d\u4e70\u89c6\u9891\u5370\u8c61\u7684\u4ef7\u683c\u51e0\u4e4e\u53ea\u6709 Q1 CPM \u7684\u4e00\u534a\u3002\u4e0e\u6548\u679c\u8425\u9500\u6d3b\u52a8\u76f8\u6bd4\uff0c\u89c6\u9891\u8425\u9500\u6d3b\u52a8\u4ee5\u53ca\u66f4\u5e7f\u6cdb\u7684\u54c1\u724c\u8425\u9500\u6d3b\u52a8\u5728\u6570\u91cf\u4e0a\u53d7\u5230\u7684\u5f71\u54cd\u66f4\u5927\u3002\u8fd9\u662f\u56e0\u4e3a\u5982\u4eca\u7684\u91cd\u70b9\u65e0\u7591\u662f\u4f4e\u6f0f\u6597\u7b56\u7565\uff0c\u800c\u4e14\u5728\u5f53\u524d\u60c5\u51b5\u4e0b\uff0c\u54c1\u724c\u4fe1\u606f\u4e0d\u53ef\u80fd\u4fdd\u6301\u4e0d\u53d8\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e9b\u54c1\u724c\u4fdd\u6301\u7740\u540c\u6837\u7684\u4f20\u64ad\u8ba1\u5212\uff0c\u4e0d\u60f3\u6539\u53d8\u4efb\u4f55\u4e1c\u897f\uff0c\u751f\u6015\u88ab\u6307\u8d23\u4e3a\u6295\u673a\u53d6\u5de7\u3002\u4f46\u4e5f\u6709\u5f88\u591a\u54c1\u724c\u9009\u62e9\u771f\u6b63\u660e\u786e\u5730\u63a5\u53d7\u8fd9\u4e00\u8bdd\u9898\u3002\u7531\u4e8e\u8fd9\u6837\u505a\u610f\u5473\u7740\u9700\u8981\u65f6\u95f4\u6765\u9002\u5e94\uff0c\u6211\u4eec\u53ef\u4ee5\u60f3\u8c61\uff0c\u5728\u672a\u6765\u51e0\u5468\u5185\uff0c\u54c1\u724c\u6d3b\u52a8\u5c06\u66f4\u52a0\u6d3b\u8dc3\u3002.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u5373\u65f6\u6d41\u89c6\u9891\u683c\u5f0f\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">CPM \u6307\u6570<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-14703\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image5.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image5.png\" alt=\"\" width=\"700\" height=\"378\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27378%27%20viewBox%3D%270%200%20700%20378%27%3E%3Crect%20width%3D%27700%27%20height%3D%27378%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image5-200x108.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image5.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6307\u6570 100 = 1 \u6708\u4efd\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u89c6\u9891\u683c\u5f0f\u7684\u5e73\u5747 CPM\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><i>\u6765\u6e90\uff1aArtefact EMEA \u7a0b\u5e8f\u5316\u8425\u9500\u6d3b\u52a8<\/i><\/b><\/p>\n<p><b>III.\u4ed8\u8d39\u641c\u7d22\u5a92\u4f53\u6210\u672c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5c31\u5a92\u4f53\u6210\u672c\u800c\u8a00\uff0c\u8fd9\u662f\u6700\u590d\u6742\u7684\u8425\u9500\u6e20\u9053\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u6210\u672c\u4e0e\u5404\u79cd\u6807\u51c6\u76f8\u5173\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e7f\u544a\u5546\u7684\u4e1a\u52a1\u9886\u57df\u3001\u5e7f\u544a\u5546\u7f51\u7ad9\u7684\u5386\u53f2\u8868\u73b0\u3001\u641c\u7d22\u7ade\u6807\u8005\u5728\u7279\u5b9a\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u76ee\u6807\uff0c\u4ee5\u53ca\u6700\u540e\u4f46\u5e76\u975e\u6700\u4e0d\u91cd\u8981\u7684\u6df1\u4e0d\u53ef\u6d4b\u7684\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\uff1a\u6240\u6709\u8fd9\u4e9b\u90fd\u4f1a\u5f71\u54cd\u4ed8\u8d39\u641c\u7d22\u7684\u5a92\u4f53\u6210\u672c\u3002\u4e3a\u4e86\u4e86\u89e3\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5206\u6790\u4e86\u5728\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u8fd0\u884c\u7684\u4ed8\u8d39\u641c\u7d22\u8425\u9500\u6d3b\u52a8\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u5168\u7403\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u7684\u6570\u636e\u6765\u770b\uff0c\u65e0\u8bba\u662f\u666e\u901a\u641c\u7d22\u8fd8\u662f\u54c1\u724c\u641c\u7d22\uff0cCPC\uff08\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\uff09\u90fd\u7565\u6709\u4e0b\u964d\u3002.<\/span><\/p>\n<p><b>\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u5173\u952e\u8bcd\u7684 CPC<\/b><span style=\"font-weight: 400;\"> \u4fdd\u6301\u5728\u76f8\u5f53\u4f4e\u7684\u6c34\u5e73\uff1a\u8fd9\u662f\u56e0\u4e3a\u6240\u6709\u54c1\u724c\u5728\u81ea\u8eab\u54c1\u724c\u5173\u952e\u8bcd\u65b9\u9762\u7684\u7ade\u4e89\u90fd\u6bd4\u8f83\u5c0f\u3002\u8fd9\u610f\u5473\u7740\uff0c\u4ece\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u5173\u952e\u8bcd\u4e2d\u83b7\u53d6\u5e02\u573a\u4efd\u989d\u5e76\u4e0d\u662f\u5f53\u52a1\u4e4b\u6025\u3002.\u00a0<\/span><\/p>\n<p><b>\u53e6\u4e00\u65b9\u9762\uff0c\u901a\u7528\u5173\u952e\u5b57\u7684 CPC<\/b><span style=\"font-weight: 400;\"> \u5df2\u7ecf\u6062\u590d\u5230\u6700\u521d\u7684\u6c34\u5e73\uff1a\u666e\u901a\u8425\u9500\u6d3b\u52a8\u4ecd\u7136\u662f\u4e1a\u7ee9\u7684\u771f\u6b63\u6218\u573a\u3002\u81f3\u5c11\u5bf9\u4e8e\u90a3\u4e9b\u53d7\u76ca\u4e8e\u6f5c\u5728\u5ba2\u6237\u548c\u7535\u5b50\u5546\u52a1\u9500\u552e\u589e\u957f\u7684\u6d3b\u52a8\u884c\u4e1a\u6765\u8bf4\uff0c\u5b83\u4eec\u8fd8\u6ca1\u6709\u50cf\u65c5\u6e38\u4e1a\u90a3\u6837\u88ab\u51bb\u7ed3\u3002.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u5168\u7403\u4ed8\u8d39\u641c\u7d22\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u6307\u6570--\u8d2d\u7269\u548c\u5e94\u7528\u7a0b\u5e8f\u5e7f\u544a\u7cfb\u5217\u9664\u5916<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Artefact EMEA \u6d3b\u52a8\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #f60c60;\"><i>\u54c1\u724c\u5173\u952e\u8bcd<\/i><\/span><\/strong><i><span style=\"font-weight: 400;\">\u00a0 - <\/span><\/i><strong><span style=\"color: #073763;\"><i>\u901a\u7528\u5173\u952e\u8bcd<\/i><\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-14691\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image3.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image3.png\" alt=\"\" width=\"700\" height=\"322\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27322%27%20viewBox%3D%270%200%20700%20322%27%3E%3Crect%20width%3D%27700%27%20height%3D%27322%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image3-200x92.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image3.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6307\u6570 100 \u901a\u7528\u5173\u952e\u5b57 = \u4e00\u6708\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u7684\u5e73\u5747\u901a\u7528 CPC<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u00a0\u6307\u6570 100 \u54c1\u724c\u5173\u952e\u8bcd = \u4e00\u6708\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u7684\u54c1\u724c\u5e73\u5747 CPC<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><i>\u6765\u6e90\uff1aArtefact EMEA \u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8<\/i><\/b><\/p>\n<p><b>\u96f6\u552e\u5546\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7279\u5199<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea COVID-19 \u5c01\u9501\u5f00\u59cb\u4ee5\u6765\uff0c\u7535\u5b50\u5546\u52a1\u4e00\u76f4\u5728\u84ec\u52c3\u53d1\u5c55\u3002Kantar \u6700\u8fd1\u4e00\u6b21\u5173\u4e8e\u7535\u5b50\u5546\u52a1\u884c\u4e3a\u7684\u8c03\u67e5\uff082020 \u5e74 4 \u6708 8 \u65e5\uff09\u663e\u793a\uff0c\u5728\u7f51\u4e0a\u8d2d\u7269\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b\u8d85\u8fc7\u4e86\u4e00\u534a\u3002 <\/span><b>\u589e\u52a0\u4e86 25% \u81f3 80%<\/b><span style=\"font-weight: 400;\">, \u89c6\u56fd\u5bb6\u800c\u5b9a\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u4ed8\u8d39\u641c\u7d22\u7684 CPC \u4e3a <\/span><b>\u96f6\u552e\u54c1\u724c<\/b><span style=\"font-weight: 400;\"> \u5728\u54c1\u724c\u548c\u901a\u7528\u5173\u952e\u5b57\u4e0a\u6ca1\u6709\u4efb\u4f55\u4e0b\u964d\uff0c\u800c\u662f\u4fdd\u6301\u76f8\u5f53\u7a33\u5b9a\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u53d1\u73b0<\/span> <span style=\"font-weight: 400;\">\u4e8e <\/span><b>\u8d2d\u7269\u6d3b\u52a8 CPC<\/b> <b>\u5728\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\uff0c\u81ea\u610f\u5927\u5229\u5c01\u9501\u5f00\u59cb\u4ee5\u6765\u3002.<\/b><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u96f6\u552e\u5546\u8d2d\u7269\u6d3b\u52a8 CPC \u6307\u6570<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Artefact EMEA \u6d3b\u52a8<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-14709\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image4.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image4.png\" alt=\"\" width=\"700\" height=\"311\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27311%27%20viewBox%3D%270%200%20700%20311%27%3E%3Crect%20width%3D%27700%27%20height%3D%27311%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image4-200x89.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/04\/image4.png 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 700px\" \/>\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u6307\u6570 100 = \u4e00\u6708\u7b2c\u4e00\u4e2a\u5b8c\u6574\u661f\u671f\u7684\u5e73\u5747 CPC\u00a0\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center;\"><b><i>\u6765\u6e90\uff1aArtefact EMEA \u8d2d\u7269\u6d3b\u52a8<\/i><\/b><\/p>\n<p><b>IV.\u73b0\u5728\u600e\u4e48\u529e\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u6709\u8da3\u7684\u8bfe\u7a0b\u662f\u5173\u4e8e <\/span><b>\u5982\u4f55<\/b><span style=\"font-weight: 400;\"> \u660e\u667a\u5730\u6295\u5165\u8425\u9500\u9884\u7b97\u3002.\u00a0<\/span><\/p>\n<p><b>\u6ce2\u52a8\u7684\u7ee9\u6548\u8425\u9500\u624d\u662f\u771f\u6b63\u7684\u6311\u6218<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u9700\u8981\u6539\u53d8\u6570\u5b57\u8425\u9500\u6307\u6807\u7684\u4f18\u5148\u6392\u5e8f\u65b9\u5f0f\uff0c\u800c\u4e14\u5fc5\u987b\u5feb\u901f\u5b8c\u6210\u3002\u5728\u8fd9\u79cd\u524d\u6240\u672a\u6709\u7684\u5f62\u52bf\u4e0b\uff0c\u4ec0\u4e48\u662f\u6210\u529f\u6307\u6807\uff1f\u6bcf\u4e2a\u54c1\u724c\u90fd\u5fc5\u987b\u786e\u5b9a\u54ea\u4e2a\u4ee3\u7406\u6307\u6807\u6700\u80fd\u4fc3\u8fdb\u5176\u672a\u6765\u7684\u4e1a\u7ee9\u3002.<\/span><\/p>\n<p><b>\u7ee9\u6548\u76ee\u6807\uff1a\u91cd\u65b0\u5173\u6ce8\u4eba\u9645\u5173\u7cfb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\uff0c\u81f3\u5c11\u662f\u90a3\u4e9b\u6ca1\u6709\u76f4\u63a5\u7684\u5f3a\u5927\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u548c\u4ea4\u4ed8\u80fd\u529b\u7684\u54c1\u724c\uff0c\u5982\u679c\u8fd8\u6ca1\u6709\u8fd9\u6837\u505a\u7684\u8bdd\uff0c\u53ef\u80fd\u9700\u8981\u4fee\u6539\u5176\u4e2d\u957f\u671f\u76ee\u6807\u4e0e\u77ed\u671f\u76ee\u6807\u7684\u6bd4\u91cd\u3002\u957f\u671f\u8425\u9500\u53ef\u80fd\u4e0d\u4ec5\u4ec5\u610f\u5473\u7740 30 \u79d2\u7684\u52b1\u5fd7\u89c6\u9891......<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u957f\u671f\u8425\u9500\u4e5f\u53ef\u4ee5\u6307\u9500\u552e\u7ebf\u7d22\u6316\u6398\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6216\u793e\u4ea4\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u3002\u5177\u6709\u76f8\u5173\u5185\u5bb9\u7684\u7ebf\u7d22\u751f\u6210\u6d3b\u52a8\u5c06\u4e3a\u672a\u6765\u7684 COVID \u540e\u4e1a\u52a1\u5960\u5b9a\u4e1a\u7ee9\u57fa\u7840\u3002\u4f46\u4e3a\u4e86\u63d0\u9ad8\u6548\u7387\uff0c\u8fd9\u4e9b\u6d3b\u52a8\u5e94\u56de\u7b54\u4eba\u4eec\u5b9e\u9645\u5173\u5fc3\u7684\u95ee\u9898\uff1a\u5e93\u5b58\u3001\u4ea4\u8d27\u3001\u91cd\u65b0\u5f00\u4e1a\u3001\u54c1\u724c\u5de5\u4eba\u7684\u5b89\u5168\u3001COVID-19 \u63d0\u793a\u4ee5\u53ca\u8bb8\u591a\u5176\u4ed6\u4e3b\u9898\uff08\u4e0e COVID \u76f4\u63a5\u76f8\u5173\u6216\u4e0d\u76f8\u5173\uff09\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5b9e\u4e0a\uff0c\u793e\u4ea4\u53c2\u4e0e\u6d3b\u52a8\u7684\u8868\u73b0\uff08\u5982\u4e0a\u6240\u8ff0\uff09\u8868\u660e\uff0c\u6211\u4eec\u6b63\u5904\u4e8e\u4e0e audience \u5efa\u7acb\u5173\u7cfb\u7684\u5927\u597d\u65f6\u673a\u3002\u4eba\u4eec\u5bf9\u54c1\u724c\u4fe1\u606f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u5173\u6ce8\u548c\u654f\u611f\uff08\u540c\u6837\uff0c\u5728\u5185\u5bb9\u6b63\u786e\u7684\u60c5\u51b5\u4e0b\uff09\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bcf\u4e2a\u54c1\u724c\u90fd\u5fc5\u987b\u627e\u5230\u6b63\u786e\u7684\u5185\u5bb9\uff0c\u624d\u80fd\u4e3a\u6ce8\u518c\u3001\u70b9\u8d5e\u3001\u5173\u6ce8\u6216\u5176\u4ed6\u53c2\u4e0e\u884c\u4e3a\u63d0\u4f9b\u4ef7\u503c\u3002\u8fd9\u5c06.....\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u4e00\u4e2a\u771f\u6b63\u7684\u6838\u5fc3\u76ee\u6807\uff0c\u4fdd\u6301\u4eba\u4eec\u7684\u9996\u8981\u610f\u8bc6\uff1b;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u79ef\u7d2f\u5df2\u7b7e\u7ea6\u6f5c\u5728\u5ba2\u6237\u7684\u57fa\u7840\uff1b;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u589e\u5f3a\u5bf9\u5373\u5c06\u5f00\u4e1a\u7684\u5546\u5e97\u7684\u5174\u8da3\u7b49...<\/span><\/li>\n<\/ul>\n<p><b>\u56de\u5e94 audience \u7684\u5173\u5207\uff1a\u8c03\u6574\u5185\u5bb9\u6218\u7565<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee4\u4eba\u5403\u60ca\u7684\u662f\uff0c\u8981\u60f3\u5728\u96f6\u552e\u5546\u7684\u7f51\u7ad9\u4e0a\u627e\u5230\u4efb\u4f55\u6709\u5173\u9001\u8d27\u3001\u5546\u5e97\u8425\u4e1a\u65f6\u95f4\uff08\u5bf9\u4e8e\u90a3\u4e9b\u53ef\u4ee5\u8425\u4e1a\u7684\u5546\u5e97\uff09\u6216\u53c2\u4e0e\u5168\u7403\u904f\u5236\u5927\u6d41\u884c\u75c5\u7684\u63aa\u65bd\u7684\u4fe1\u606f\uff0c\u4ecd\u7136\u9700\u8981\u6df1\u5165\u7814\u7a76\u3002\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5185\u5bb9\u662f\u5b58\u5728\u7684......\u4f46\u5374\u9690\u85cf\u5728\u7f51\u7ad9\u7684\u67d0\u4e2a\u89d2\u843d\uff0c\u800c\u4e14\u4ece\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u89d2\u5ea6\u6765\u770b\u4e5f\u4e0d\u591f\u4f18\u5148\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5c06\u5185\u5bb9\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4f5c\u4e3a\u4f18\u5148\u4e8b\u9879\u6765\u63a8\u52a8\u662f\u975e\u5e38\u6709\u610f\u4e49\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u77e5\u9053\uff0c\u54c1\u724c\u5fc5\u987b\u5c11\u82b1\u94b1\u591a\u529e\u4e8b\uff08\u5a92\u4f53\u6295\u8d44\u5c06\u4f1a\u51cf\u5c11\uff09\uff0c\u800c\u4e14\u5728\u672a\u6765\u51e0\u4e2a\u6708\u5185\uff0c\u6240\u6709\u8fd9\u4e9b\u65b0\u8bdd\u9898\u90fd\u4f1a\u4e00\u76f4\u5728\u7edd\u5927\u591a\u6570\u4eba\u7684\u8111\u6d77\u4e2d\u6d6e\u73b0\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u957f\u671f\u6218\u7565\u8282\u7701\u77ed\u671f\u6295\u8d44\uff0c\u8fd9\u5c31\u662f\u5178\u578b\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\/\u5185\u5bb9\u7b80\u4ecb\uff0c\u4e0d\u662f\u5417\uff1f<\/span><\/p>\n<p><b>\u201c\u8425\u9500\u4eba\u5458\u7684 \u201d\u5c11\u82b1\u94b1\u591a\u529e\u4e8b \"\u65f6\u4ee3\uff1adata \u7684\u6218\u7565\u610f\u4e49\u65e5\u76ca\u51f8\u663e<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u7ec4\u7ec7\u4e2d\u60ac\u800c\u672a\u51b3\u7684\u95ee\u9898\u5c06\u6210\u4e3a\u672a\u6765\u51e0\u4e2a\u6708\u7684\u91cd\u4e2d\u4e4b\u91cd\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6211\u7684\u6280\u672f\u5806\u6808\u662f\u5426\u80fd\u8ba9\u6211\u6536\u83b7\u7b2c\u4e00\u65b9 data \u7684\u6700\u4f73\u6548\u679c\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5982\u4f55\u79d1\u5b66\u5730\u9650\u5236\u83b7\u53d6\u9884\u7b97\uff0c\u53ea\u63a5\u89e6\u6700\u6709\u53ef\u80fd\u6210\u4e3a\u5ba2\u6237\u7684\u4eba\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u4ed8\u8d39\u641c\u7d22\u7684\u534f\u540c\u4f5c\u7528\u80fd\u8282\u7701\u591a\u5c11\u9884\u7b97\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6211\u7684\u8425\u9500\u6d3b\u52a8\u7684\u771f\u6b63\u589e\u91cf\u5f71\u54cd\u662f\u4ec0\u4e48\uff1f\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8bb8\u591a\u5176\u4ed6\u7ed3\u6784\u6027\u95ee\u9898\u5f88\u5feb\u5c31\u4f1a\u51f8\u663e\u51fa\u6765\uff0c\u5fc5\u987b\u8fc5\u901f\u52a0\u4ee5\u89e3\u51b3<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-14\/2k6x8x\" title=\"\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74 4 \u6708 29 \u65e5<br \/>\nCOVID-19 \u5bf9\u5a92\u4f53\u884c\u4e1a\u4ea7\u751f\u4e86\u5de8\u5927\u5f71\u54cd\u3002\u6cd5\u56fd Artefact \u516c\u53f8\u7684 Managing Director Guillaume Balloy \u8bc4\u4f30\u4e86\u793e\u4ea4\u5e7f\u544a\u3001\u4ed8\u8d39\u641c\u7d22\u548c\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u6210\u672c\u5f71\u54cd\u3002.<\/p>","protected":false},"featured_media":16063,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-14671","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/14671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/16063"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=14671"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=14671"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=14671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}