{"id":15679,"date":"2020-05-14T13:04:45","date_gmt":"2020-05-14T12:04:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=15679"},"modified":"2024-09-20T17:45:04","modified_gmt":"2024-09-20T16:45:04","slug":"google-analytics-360-the-secret-weapon-for-use-cases","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/google-analytics-360-the-secret-weapon-for-use-cases\/","title":{"rendered":"Google Analytics 360\uff1a\u4f7f\u7528\u6848\u4f8b\u7684\u79d8\u5bc6\u6b66\u5668"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

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\"\"<\/p>\n

\u00a0<\/span><\/p>\n

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\u5982\u679c\u60a8\u5df2\u7ecf\u5c06 GA360 \u7528\u4f5c Data \u7ba1\u7406\u5e73\u53f0\uff0c\u4e0b\u4e00\u6b65\u5c31\u662f\u8f6c\u5411 CRM \u9a71\u52a8\u7684\u7528\u4f8b\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u6392\u9664\u9876\u7ea7\u5fe0\u8bda\u5ba2\u6237\u6216\u6392\u9664\u52a0\u5165\u4f1a\u5458\u8ba1\u5212\u7684\u5ba2\u6237\uff0c\u60a8\u5c31\u9700\u8981\u5c06 CRM \u4fe1\u606f\u7eb3\u5165 DMP\u3002.\u00a0<\/span><\/p>\n

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\u8fd9\u9700\u8981\u4e13\u5bb6\u77e5\u8bc6\uff0c\u56e0\u4e3a\u60a8\u9700\u8981\u5728 GA360 \u65b9\u9762\u62e5\u6709\u4e00\u4e9b\u6df1\u539a\u7684\u4e13\u4e1a\u77e5\u8bc6\u624d\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u4f46\u4e0e\u9ad8\u7ea7 DMP \u7684\u6210\u672c\u76f8\u6bd4\uff0c\u8058\u8bf7\u4e00\u5bb6\u54a8\u8be2\u516c\u53f8\u4e3a\u60a8\u505a\u8fd9\u4ef6\u4e8b\u7684\u6210\u672c\u662f\u5f88\u5c0f\u7684\u3002\u56de\u5230 DTPC(I) \u6846\u67b6\uff0c\u5728\u5f00\u59cb\u8ba8\u8bba\u65b0\u5de5\u5177\u4e4b\u524d\uff0cGA360 \u53ef\u4ee5\u5e2e\u52a9\u60a8\u8bc1\u660e\u7528\u4f8b\u7684\u4ef7\u503c\u3002.\u00a0<\/span><\/p>\n

\u5c06 GA360 \u7528\u4f5c\u5ba2\u6237 Data \u5e73\u53f0 (CDP) - \u662f\u7684\uff0c\u771f\u7684...<\/b><\/p>\n

\u73b0\u5728\u60a8\u5df2\u7ecf\u5728 GA360 \u4e2d\u62e5\u6709\u4e86 CRM data\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u5bfc\u5165\u6240\u6709\u79bb\u7ebf\u4fe1\u606f\uff08\u8fc7\u53bb\u7684\u8d2d\u4e70\u3001\u547c\u53eb\u4e2d\u5fc3\u4e92\u52a8\u3001\u5b9e\u4f53\u5e97\u5ba2\u6237\u4e92\u52a8\u3001\u9500\u552e\u4ee3\u8868 reports \u7b49\uff09\u3002\u4e0e\u96c6\u6210 CRM data \u7684\u65b9\u5f0f\u76f8\u540c\uff0c\u6211\u4eec\u5c06\u5229\u7528 <\/span>data \u8fdb\u53e3\u89e3\u51b3\u65b9\u6848 <\/b>\u5728 GA360 \u4e2d\u586b\u5145\u66f4\u591a\u7684 data\u3002.\u00a0<\/span><\/p>\n

\u5f53\u7136\uff0c\u4ece\u6280\u672f\u4e0a\u8bb2\uff0c\u6240\u6709\u7684 data \u90fd\u5c06\u8fdb\u5165\u00a0 <\/span>BigQuerry\u3001, <\/b>\u8c37\u6b4c\u7684 data \u4ed3\u50a8\u89e3\u51b3\u65b9\u6848 <\/span>\u4ee5\u53ca GCP\uff08\u8c37\u6b4c\u4e91\u5e73\u53f0\uff09\u7684\u5176\u4ed6\u7ec4\u4ef6\u4e2d<\/b> \u89c6\u4f7f\u7528\u60c5\u51b5\u800c\u5b9a\u3002.\u00a0<\/span><\/p>\n

\u901a\u8fc7\u4f7f\u7528 BigQuerry \u548c GCP\uff0c\u60a8\u73b0\u5728\u53ef\u4ee5\u5c06 GA360 \u7528\u4f5c CDP\uff1a\u5ba2\u6237 data platform\uff0c\u5229\u7528 BigQuerry \u7684\u5168\u65b0\u8868\u683c\u3002\u60a8\u53ef\u4ee5\u60f3\u8c61\u5c06\u60a8\u7684\u7528\u6237 ID \u4e0e\u4ed6\u4eec\u7684\u4f1a\u5458\u5361\u53f7\u3001\u4ed6\u4eec\u6700\u540e\u4e00\u6b21\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3001\u4ed6\u4eec\u8981\u53bb\u7684\u6700\u559c\u6b22\u7684\u9152\u5e97\u3001\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u4ea7\u54c1\u3001\u4ed6\u4eec\u76ee\u524d\u662f\u5426\u5728 DV360 \u4f7f\u7528\u7684 audience \u4e2d\uff0c\u7b49\u7b49......\u00a0<\/span><\/p>\n

\u60a8\u53ef\u4ee5\u4ece\u8fd9\u91cc\u8fd0\u884c\u65e0\u6570\u7684\u7528\u4f8b\u3002\u6279\u8bc4\u8005\u4f1a\u8bf4\uff1a\u201c\u4f46\u4f60\u53ea\u80fd\u4f7f\u7528\u8c37\u6b4c\u5e7f\u544a\u6e20\u9053\u201d\uff0c\u662f\u7684\uff0c\u4ed6\u4eec\u662f\u5bf9\u7684\uff0c\u4f46\u6211\u4eec\u518d\u8bf4\u4e00\u904d\uff0c\u6211\u4eec\u5e76\u4e0d\u662f\u8bf4\u4f60\u5c06\u6765\u4e0d\u5e94\u8be5\u6295\u8d44 CDP\uff0c\u800c\u662f\u8bf4\uff0c\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4f60\u5e94\u8be5\u5148\u5728 GA360 \u4e2d\u6d4b\u8bd5\u4f60\u7684\u6240\u6709\u7528\u4f8b\uff0c\u4ee5\u8bc1\u660e\u5e76\u6536\u96c6\u5b83\u4eec\u7684\u4ef7\u503c\uff0c\u7136\u540e\u518d\u6295\u8d44\u771f\u6b63\u7684 CDP\uff0c\u4ee5\u8fdb\u4e00\u6b65\u6269\u5c55\u53ef\u80fd\u6027\u3002.\u00a0<\/span><\/p>\n

\u5c06 GA360 \u7528\u4f5c\u591a\u6e20\u9053\u5ba2\u6237 Data \u5e73\u53f0\u00a0<\/b><\/p>\n

\u5229\u7528 GA360 \u7684\u6700\u540e\u4e00\u79cd\u65b9\u5f0f\u662f\u5c06\u5176\u4f5c\u4e3a\u591a\u6e20\u9053 CDP\u3002\u6211\u4eec\u7684\u60f3\u6cd5\u662f\u6574\u5408\u5176\u4ed6\u6fc0\u6d3b\u6e20\u9053\uff0c\u8fd9\u6837\u60a8\u5c31\u4e0d\u4f1a\u4ec5\u4ec5\u5c40\u9650\u4e8e\u8c37\u6b4c\u751f\u6001\u7cfb\u7edf\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728\u8fd9\u4e9b\u65b0\u7684\u975e\u8c37\u6b4c\u6e20\u9053\u4e2d\u63a2\u7d22 CDP \u7684\u597d\u5904\uff0c\u5e76\u5f00\u59cb\u63a2\u7d22\u5de5\u4f5c\uff0c\u5f00\u59cb\u9274\u5b9a\u60a8\u7684\u7528\u4f8b\u3002\u4f8b\u5982\uff0c\u5bf9\u4e8e\u4e00\u5bb6\u9152\u5e97\u4e1a\u5ba2\u6237\uff0c\u6211\u4eec\u5c06\u4ed6\u4eec\u7684 Adobe \u8425\u9500\u6d3b\u52a8\u4e0e GA360 \u8fde\u63a5\u8d77\u6765\uff0c\u5229\u7528\u8fd9\u4e00\u57fa\u7840\u8bbe\u65bd\u8fd0\u884c\u7535\u5b50\u90ae\u4ef6\u4e2a\u6027\u5316\u7528\u4f8b\uff1a\u00a0 <\/span>\u8fd9\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u56e2\u961f\u8bc1\u660e\u4e86 CDP \u5728\u5176\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u4e2d\u7684\u5a01\u529b\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u8db3\u591f\u7684 data \u70b9\u6570\u548c\u6295\u8d44\u56de\u62a5\u7387\u6570\u636e\uff0c\u4ee5\u5411\u5176\u9886\u5bfc\u8bc1\u660e\u6295\u8d44 Tealium CDP\uff08\u53d7\u4f17\u6d41\uff09\u7684\u5408\u7406\u6027\u3002.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

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2020 \u5e74 5 \u6708 14 \u65e5
\nArtefact \u6cd5\u56fd\u516c\u53f8\u54a8\u8be2\u603b\u76d1 Fabien Cros \u548c\u54a8\u8be2\u7ecf\u7406 Charles Lucas \u8868\u793a\uff0c\u54c1\u724c\u4e0e\u5176\u6295\u8d44\u6602\u8d35\u7684\u5de5\u5177\u6765\u5f00\u53d1 data-driven \u8425\u9500\u7528\u4f8b\uff0c\u4e0d\u5982\u4f7f\u7528 Google Analytics 360 \u4ece\u5c0f\u5904\u7740\u624b\uff0c\u9996\u5148\u5b9e\u73b0\u4ef7\u503c\u5e76\u6269\u5927\u89c4\u6a21\u3002.<\/p>","protected":false},"featured_media":12479,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-15679","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/15679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/12479"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=15679"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=15679"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=15679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}