{"id":17308,"date":"2020-06-19T03:36:30","date_gmt":"2020-06-19T02:36:30","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=17308"},"modified":"2024-09-20T17:45:04","modified_gmt":"2024-09-20T16:45:04","slug":"social-crm-the-key-to-driving-sales-and-loyalty-after-covid-19","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/social-crm-the-key-to-driving-sales-and-loyalty-after-covid-19\/","title":{"rendered":"\u793e\u4ea4 CRM\uff1aCOVID-19 \u4e4b\u540e\u4fc3\u8fdb\u9500\u552e\u548c\u5fe0\u8bda\u5ea6\u7684\u5173\u952e"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb \/ \u6570\u636e\u8425\u9500<\/p>\n<\/div>

2020 \u5e74 6 \u6708 19 \u65e5
\nArtefact \u533a\u57df\u4e1a\u52a1\u603b\u76d1 Serene Tan \u8868\u793a\uff0c\u5728 COVID-19 \u4e4b\u540e\uff0c\u793e\u4ea4\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08Social CRM\uff09\u8fd9\u4e00\u7aef\u5bf9\u7aef data marketing \u89e3\u51b3\u65b9\u6848\u5c06\u4f7f\u4f01\u4e1a\u80fd\u591f\u9a7e\u9a6d data \u5e76\u5229\u7528\u5b83\u4eec\u6765\u4fc3\u8fdb\u8f6c\u6362\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5728 2020 \u5e74\u5145\u6ee1\u6311\u6218\u7684\u5f00\u5c40\u4e4b\u540e\uff0c\u4e2d\u56fd\u6b63\u6162\u6162\u8d70\u51fa COVID-19 \u7684\u9634\u5f71\u3002\u57ce\u5e02\u91cd\u65b0\u5f00\u653e\uff0c\u4eba\u4eec\u5f00\u59cb\u5916\u51fa\uff0c\u5173\u95ed\u4e86\u4e09\u4e2a\u6708\u7684\u4f01\u4e1a\u5927\u95e8\u91cd\u65b0\u6253\u5f00\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u4e94\u6708\u521d\u7684\u4e94\u4e00\u52b3\u52a8\u8282\u5047\u671f\u671f\u95f4\uff0c\u56fd\u5185\u65c5\u6e38\u6536\u5165\u8fbe 432.3 \u4ebf\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e01 13 \u4ebf\u5143\uff09\uff0c\u4e0a\u6d77\u7684\u53cc\u4e94\u8d2d\u7269\u8282\u5728\u77ed\u77ed 24 \u5c0f\u65f6\u5185\u521b\u9020\u4e86 156 \u4ebf\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e01 22 \u4ebf\u5143\uff09\u7684\u9500\u552e\u989d\u3002.<\/p>\n

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\u4e2d\u56fd\uff1a\u72ec\u4e00\u65e0\u4e8c\u7684\u79fb\u52a8\u5e02\u573a<\/strong><\/p>\n

\u7b54\u6848\u5c31\u5728\u4e8e\u4e2d\u56fd\u72ec\u7279\u7684\u79fb\u52a8\u6587\u5316\u3002\u5728\u8fd9\u4e2a\u5e02\u573a\u4e0a\uff0c\u6d88\u8d39\u8005\u4e0d\u4ec5\u5728\u624b\u673a\u4e0a\u6d4f\u89c8\u54c1\u724c\u5185\u5bb9\uff0c\u8fd8\u4e50\u4e8e\u5728\u79fb\u52a8\u5e73\u53f0\u4e0a\u4e0e\u54c1\u724c\u6c9f\u901a\u3002\u4ed6\u4eec\u5bf9\u54c1\u724c\u901a\u8fc7\u5fae\u4fe1\u3001\u5fae\u535a\u548c\u5c0f\u7ea2\u4e66\uff08RED\uff09\u7b49\u793e\u4ea4\u6e20\u9053\u4e0e\u4ed6\u4eec\u6c9f\u901a\u6ca1\u6709\u4efb\u4f55\u610f\u89c1\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6bcf\u6708\u6709 12 \u4ebf\u4eba\uff08\u5360\u603b\u4eba\u53e3\u7684 86%\uff09\u4f7f\u7528\u5fae\u4fe1\u3002.<\/p>\n

\u8fd9\u79cd\u53cc\u5411\u4e92\u52a8\u662f\u8425\u9500\u4eba\u5458\u68a6\u5bd0\u4ee5\u6c42\u7684\u3002\u5f53\u6d88\u8d39\u8005\u6109\u5feb\u5730\u8fdb\u884c\u4e92\u52a8\u65f6\uff0c\u4ed6\u4eec\u5141\u8bb8\u54c1\u724c\u5728\u8d2d\u4e70\u8fc7\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u6536\u96c6 data\uff0c\u7136\u540e\u518d\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u91cd\u65b0\u5411\u4ed6\u4eec\u53d1\u9001\u4e2a\u6027\u5316\u4fe1\u606f\u3002\u8fc7\u53bb\u51e0\u5e74\u8425\u9500\u81ea\u52a8\u5316\u7684\u5174\u8d77\u610f\u5473\u7740\u8fd9\u79cd\u4e2a\u6027\u5316\u4e5f\u53ef\u4ee5\u5927\u89c4\u6a21\u5b9e\u73b0\uff0c\u4f01\u4e1a\u73b0\u5728\u53ef\u4ee5\u5728\u76f8\u5bf9\u8f83\u77ed\u7684\u65f6\u95f4\u5185\u5efa\u7acb\u6574\u4e2a\u5f52\u56e0\u6a21\u578b\u3002.<\/p>\n

\u54c1\u724c\u9762\u4e34\u7684\u771f\u6b63\u6311\u6218\u5728\u4e8e\u5982\u4f55\u7ba1\u7406\u6240\u6709\u8fd9\u4e9b data\u3002\u9274\u4e8e\u6d88\u8d39\u8005\u613f\u610f\u901a\u8fc7\u591a\u4e2a\u63a5\u89e6\u70b9\u8fdb\u884c\u4e92\u52a8\uff0c\u54c1\u724c\u9700\u8981\u4e00\u4e2a\u5e73\u53f0\uff0c\u8ba9\u4ed6\u4eec\u80fd\u591f\u6536\u96c6\u548c\u6574\u5408\u6765\u81ea\u4e0d\u540c\u6e20\u9053\uff08\u65e0\u8bba\u662f\u5728\u7ebf\u8fd8\u662f\u79bb\u7ebf\uff09\u7684 data\uff0c\u4ece\u800c\u4ee5\u4e00\u79cd\u6574\u4f53\u7684\u65b9\u5f0f\u6765\u770b\u5f85\u4ed6\u4eec\u7684\u5ba2\u6237\u3002\u793e\u4ea4\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08SCRM\uff09\u63d0\u4f9b\u4e86\u8fd9\u79cd\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n

\u5229\u7528 SCRM \u5207\u5165<\/strong><\/p>\n

SCRM \u662f\u5c06\u6240\u6709\u6d88\u8d39\u8005 data \u70b9\u3001\u6280\u672f\u548c\u5185\u5bb9\u53d1\u5e03\u63a5\u89e6\u70b9\u6574\u5408\u5728\u4e00\u5904\u7684\u505a\u6cd5\u3002\u5b83\u662f\u4e00\u79cd\u5168\u6e20\u9053\u89e3\u51b3\u65b9\u6848\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u5728\u8d2d\u4e70\u65c5\u7a0b\u7684\u6bcf\u4e00\u6b65--\u7ebf\u4e0a\u548c\u7ebf\u4e0b--\u8ddf\u8e2a\u4e0e\u5ba2\u6237\u7684\u4e92\u52a8\u3002.<\/p>\n

\u901a\u8fc7\u6574\u5408\u5404\u6e20\u9053\u7684\u6d88\u8d39\u8005 data\uff0cSCRM \u53ef\u8ba9\u54c1\u724c\u52a0\u6df1\u5bf9\u6d88\u8d39\u8005\u7684\u4e86\u89e3\uff0c\u5e76\u786e\u5b9a\u5982\u4f55\u5411\u4ed6\u4eec\u53d1\u9001\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u4ee5\u5728\u6b63\u786e\u7684\u65f6\u523b\u63a8\u52a8\u53c2\u4e0e\u3002.<\/p>\n

\u5982\u6b64\u7ec6\u5316\u7684\u7ec6\u8282\u6709\u52a9\u4e8e\u54c1\u724c\u770b\u5230\u770b\u4f3c\u76f8\u4f3c\u7684\u76ee\u6807 audience \u4e4b\u95f4\u7684\u5dee\u5f02\u3002\u4f8b\u5982\uff0cZ \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u53ef\u80fd\u4f7f\u7528\u7c7b\u4f3c\u7684\u793e\u4ea4\u6e20\u9053\uff0c\u4f46\u4ed6\u4eec\u7684\u5ba2\u6237\u65c5\u7a0b\u5f80\u5f80\u5927\u76f8\u5f84\u5ead\u3002\u5f53\u6d88\u8d39\u8005\u8d70\u51fa\u9694\u79bb\u533a\u65f6\uff0c\u4e86\u89e3\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u5bf9\u4e8e\u5b9e\u73b0\u6709\u6548\u4e92\u52a8\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n

\u793e\u4ea4\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7684\u529b\u91cf<\/strong><\/p>\n

\u4e3a\u4e86\u5c55\u793a SCRM \u7684\u5a01\u529b\uff0c\u8bf7\u770b\u4e0b\u9762\u7684\u4f8b\u5b50\u3002X \u54c1\u724c\u662f\u4e00\u5bb6\u65c5\u6e38\u96f6\u552e\u516c\u53f8\uff0c\u8d1f\u8d23\u7ba1\u7406\u673a\u573a\u548c\u8d2d\u7269\u4e2d\u5fc3\u7684\u514d\u7a0e\u5e97\u3002\u8be5\u516c\u53f8\u9762\u4e34\u7684\u6311\u6218\u4e4b\u4e00\u662f\u5982\u4f55\u5c06\u5176\u7ebf\u4e0a\u548c\u7ebf\u4e0b data \u8054\u7cfb\u8d77\u6765\u3002.<\/p>\n

\u9996\u5148\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7684\u4ea4\u6613\u529f\u80fd data\uff0c\u5206\u6790\u4eba\u4eec\u5bf9\u54ea\u4e9b\u4ea7\u54c1\u611f\u5174\u8da3\uff0c\u4ee5\u53ca\u65c5\u884c\u7684\u65f6\u95f4\u548c\u5730\u70b9\u3002\u7136\u540e\uff0c\u518d\u5411\u4ed6\u4eec\u53d1\u9001\u4ea7\u54c1\u4fe1\u606f\uff0c\u5e76\u63d0\u4f9b\u53ef\u5728\u6700\u7ec8\u76ee\u7684\u5730\u673a\u573a\u5546\u5e97\u5151\u6362\u7684\u4f18\u60e0\u3002.<\/p>\n

\u8fc7\u53bb\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u88ab \u2018\u6807\u8bb0 \u2019\u4e3a\u7c7b\u522b\u504f\u597d\uff0c\u800c\u73b0\u5728\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528 SCRM\uff0c\u4f7f\u7528\u4e00\u5957\u66f4\u5168\u9762\u7684\u6807\u51c6\u6765 \u2018\u6807\u8bb0 \u2019\u6d88\u8d39\u8005\uff0c\u6db5\u76d6\u591a\u4e2a\u5728\u7ebf\u548c\u79bb\u7ebf\u63a5\u89e6\u70b9\uff0c\u5305\u62ec\u4f1a\u5458\u7ea7\u522b\u3001\u8d2d\u4e70\u9891\u7387\u548c\u793e\u4ea4\u6d3b\u52a8\u7387\u3002\u8fd9\u5c06\u4f7f\u54c1\u724c\u80fd\u591f\u8fdb\u884c\u975e\u5e38\u5177\u4f53\u7684 targeting\u3002.<\/p>\n

\u4f8b\u5982\uff0c\u5982\u679c\u54c1\u724c\u53d1\u73b0\u6709\u4eba\u5bf9\u53e3\u7ea2\u4ea7\u54c1\u611f\u5174\u8da3\uff0c\u4f46\u5c1a\u672a\u70b9\u51fb \u2018\u8d2d\u4e70 \u2019\u6309\u94ae\uff0c\u4ed6\u4eec\u53ef\u4ee5\u9009\u62e9\u53d1\u9001\u4f18\u60e0\u5238\u6765\u9f13\u52b1\u8d2d\u4e70\u3002\u8d2d\u4e70\u540e\uff0c\u4e3a\u4e86\u63d0\u9ad8\u987e\u5ba2\u7684\u5fe0\u8bda\u5ea6\uff0c\u54c1\u724c\u53ef\u4ee5\u7ee7\u7eed\u5411\u987e\u5ba2\u53d1\u9001\u4e2a\u6027\u5316\u4fe1\u606f\u548c\u76f8\u5173\u4ea7\u54c1\u7684\u5728\u7ebf\u4f18\u60e0\u3002.<\/p>\n

\u7acb\u5373\u884c\u52a8<\/strong><\/p>\n

\u4e2d\u56fd\u6b63\u5904\u4e8e\u51a0\u72b6\u75c5\u6bd2\u7684\u6062\u590d\u9636\u6bb5\uff0c\u73b0\u5728\u662f\u5f00\u59cb\u5b9e\u65bd SCRM \u7684\u65f6\u5019\u4e86\u3002\u867d\u7136\u6700\u521d\u7684\u89c4\u5212\u548c\u8bbe\u7f6e\u9700\u8981\u56db\u4e2a\u6708\u5de6\u53f3\u7684\u65f6\u95f4\uff0c\u4f46\u968f\u7740\u7cfb\u7edf\u7684\u4e0d\u65ad\u8fed\u4ee3\u548c\u4f18\u5316\uff0c\u5b83\u53ef\u4ee5\u957f\u671f\u8fd0\u884c\u3002\u5bf9\u4e8e\u5e0c\u671b\u4ee5\u957f\u671f\u6295\u8d44\u56de\u62a5\u8865\u5145\u77ed\u671f\u9500\u552e\u7b56\u7565\u7684\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u7406\u60f3\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5c24\u5176\u662f\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u4e8e COVID-19 \u4e4b\u540e\u6062\u590d\u6d88\u8d39\u7684\u60c5\u51b5\u4e0b\u3002.<\/p>\n

\u8981\u4e86\u89e3\u6709\u5173 SCRM \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6\u00a0\u8fd9\u91cc<\/a>.<\/p>\n<\/section>\n<\/div><\/div><\/div><\/div><\/div>

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\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n

\u7ed9\u6211\u62a5\u540d.<\/b><\/p>\n<\/div>

\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n

\u7ed9\u6211\u62a5\u540d.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

2020 \u5e74 6 \u6708 19 \u65e5
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