{"id":17324,"date":"2020-06-22T09:37:36","date_gmt":"2020-06-22T08:37:36","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=17324"},"modified":"2024-09-20T17:45:04","modified_gmt":"2024-09-20T16:45:04","slug":"how-to-win-on-google-in-the-age-of-zero-clicks","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-to-win-on-google-in-the-age-of-zero-clicks\/","title":{"rendered":"\u5982\u4f55\u5728\u96f6\u70b9\u51fb\u65f6\u4ee3\u8d62\u5f97 Google"},"content":{"rendered":"

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1.\u786e\u5b9a\u4ed6\u4eec\u7684 audience \u63d0\u51fa\u7684\u95ee\u9898\u00a0<\/b><\/p>\n

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\u5de5\u5177\uff0c\u5982 <\/span>answerthepublic.com<\/span><\/a> \u53ef\u4ee5\u5e2e\u52a9\u8bc6\u522b\u4e0e\u7279\u5b9a\u4e3b\u9898\u6700\u76f8\u5173\u7684\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u8f93\u5165 \u201c\u8fea\u62dc\u7b7e\u8bc1 \u201d\u8fd9\u4e00\u67e5\u8be2\uff0c\u8be5\u5de5\u5177\u5c31\u4f1a\u81ea\u52a8\u8fd4\u56de\u6570\u5341\u4e2a\u4eba\u4eec\u56f4\u7ed5\u8be5\u67e5\u8be2\u63d0\u51fa\u7684\u6709\u7528\u77ed\u8bed\u3002\u8be5\u5de5\u5177\u53ef\u8ba9\u7528\u6237\u4e0b\u8f7d\u5305\u542b\u6240\u6709\u95ee\u9898\u7684 CSV \u6587\u4ef6\uff0c\u6216\u4ee5\u66f4\u5438\u5f15\u4eba\u7684\u53ef\u89c6\u5316\u65b9\u5f0f\u663e\u793a\u7ed3\u679c\u3002.<\/span><\/p>\n

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4.\u4e3a\u641c\u7d22\u5f15\u64ce\u6807\u8bb0\u5185\u5bb9\u00a0<\/b><\/p>\n

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\u8c37\u6b4c\u4e13\u7528\u5e73\u53f0\u3001, <\/span>\u7ed3\u6784\u5316 Data \u6807\u8bb0\u52a9\u624b<\/span><\/a>, \u4f8b\u5982\uff0c\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0\u53ef\u4ee5\u5e2e\u52a9\u5185\u5bb9\u8425\u9500\u4eba\u5458\u5728\u7f51\u9875\u4e0a\u6807\u8bb0\u5143\u7d20\u3002\u81ea 2019 \u5e74\u8d77\uff0c\u8c37\u6b4c\u7684\u641c\u7d22\u63a7\u5236\u53f0\u751a\u81f3\u5305\u542b\u4e86\u5173\u4e8e\u6b63\u786e\u6574\u5408\u7f51\u7ad9\u6807\u8bb0\u7684\u62a5\u544a--\u5b83\u88ab\u79f0\u4e3a \u201c\u589e\u5f3a\u62a5\u544a\u201d\u3002.<\/span><\/p>\n

5.\u8861\u91cf\u7279\u8272\u7247\u6bb5\u7684\u5185\u5bb9\u6027\u80fd<\/b><\/p>\n

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\u4e3b\u8981\u7684\u65b0\u6307\u6807\u662f \u201c\u641c\u7d22\u53ef\u53d1\u73b0\u6027\u201d\uff0c\u8861\u91cf\u901a\u8fc7\u4f18\u5316\u5185\u5bb9\u5b9e\u73b0\u96f6\u70b9\u51fb\u800c\u8d62\u5f97\u7684\u65b0\u7279\u8272\u7247\u6bb5\u7684\u6570\u91cf\u3002\u8fd9\u4e9b\u5de5\u5177\u5305\u62ec <\/span>ahrefs.com<\/span><\/a>, \u4f8b\u5982\uff0c\u7528\u6237\u53ef\u4ee5\u6d4b\u91cf\u7279\u5b9a\u57df\u4e2d\u663e\u793a\u7684\u7279\u8272\u7247\u6bb5\u7684\u6f14\u53d8\u60c5\u51b5\u3002\u8fd9\u6837\uff0c\u7528\u6237\u5c31\u53ef\u4ee5\u8f7b\u677e\u5730\u4e0e\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u6bd4\u8f83\uff0c\u5e76\u6839\u636e\u7279\u5b9a\u7684\u5730\u7406\u4f4d\u7f6e\u53d1\u73b0\u65b0\u7684\u673a\u4f1a\u3002.<\/span><\/p>\n

\u901a\u8fc7\u52a0\u5feb\u4ece\u641c\u7d22\u5f15\u64ce\u5411\u7b54\u6848\u5f15\u64ce\u7684\u8f6c\u53d8\uff0c\u8c37\u6b4c\u5728\u4f7f\u641c\u7d22\u7ed3\u679c\u66f4\u7b26\u5408\u641c\u7d22\u610f\u56fe\u800c\u4e0d\u4ec5\u4ec5\u662f\u5339\u914d\u7cbe\u786e\u5173\u952e\u8bcd\u65b9\u9762\u53d6\u5f97\u4e86\u5de8\u5927\u8fdb\u6b65\u3002\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e9b\u8f6c\u53d8\uff0c\u5185\u5bb9\u8425\u9500\u4eba\u5458\u5fc5\u987b\u91cd\u65b0\u601d\u8003\u5982\u4f55\u5411\u7528\u6237\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e76\u901a\u8fc7\u6280\u672f\u6807\u8bb0\u6765\u4e30\u5bcc\u5185\u5bb9\u3002\u6311\u6218\u662f\u771f\u5b9e\u5b58\u5728\u7684\uff0c\u4f46\u53ea\u8981\u638c\u63e1\u5f97\u5f53\uff0c\u4ed6\u4eec\u5f88\u5feb\u5c31\u80fd\u4ece\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u76ca\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n

\u7ed9\u6211\u62a5\u540d.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

2020 \u5e74 6 \u6708 22 \u65e5
\n\u5982\u4eca\uff0c\u8c37\u6b4c\u641c\u7d22\u4e2d\u6709\u4e00\u534a\u4e0d\u4f1a\u5e26\u6765\u7f51\u7ad9\u70b9\u51fb\u3002Artefact MENA\u516c\u53f8\u7684SEO\u4e0e\u589e\u957f\u8d1f\u8d23\u4eba\u7eb3\u5409\u5e03\u00b7\u6258\u4f0a\u5e0c\u91cc\uff08Naguib Toihiri\uff09\u89e3\u91ca\u4e86\u54c1\u724c\u5982\u4f55\u5c06\u8fd9\u4e9b\u65b0\u6311\u6218\u8f6c\u5316\u4e3a\u673a\u9047\u3002.<\/p>","protected":false},"featured_media":17345,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-17324","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/17324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/17345"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=17324"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=17324"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=17324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}