{"id":17460,"date":"2020-06-26T13:50:08","date_gmt":"2020-06-26T12:50:08","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=17460"},"modified":"2024-09-20T17:45:04","modified_gmt":"2024-09-20T16:45:04","slug":"how-to-get-started-with-a-b-testing","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-to-get-started-with-a-b-testing\/","title":{"rendered":"\u5982\u4f55\u5f00\u59cb A\/B \u6d4b\u8bd5"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/GettyImages-1128252197.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb\/\u89c1\u89e3<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2020 \u5e74 6 \u6708 26 \u65e5<br \/>\nData \u548c Artefact Benelux \u7684\u5206\u6790\u987e\u95ee Helena Heno \u8bf4\uff1a\u2019\u5728\u5927\u6d41\u884c\u540e\u7684\u4e16\u754c\u91cc\uff0cA\/B \u6d4b\u8bd5\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u4e0d\u65ad\u53d8\u5316\u7684\u504f\u597d\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><span style=\"font-weight: 400;\">\u968f\u7740\u5c01\u9501\u7684\u7ed3\u675f\u548c \u201c\u65b0\u5e38\u6001 \u201d\u7684\u5f00\u59cb\uff0c\u4eba\u4eec\u5bf9\u6d88\u8d39\u8d8b\u52bf\u6709\u4e86\u8bb8\u591a\u731c\u6d4b\u3002\u5728\u4e2d\u77ed\u671f\u5185\uff0c\u5b83\u4eec\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\uff1f\u662f\u5426\u4f1a\u8d8b\u4e8e\u7a33\u5b9a\uff1f\u662f\u5426\u5df2\u7ecf\u5f7b\u5e95\u6539\u53d8\uff1f\u4e8b\u5b9e\u4e0a\uff0c\u6ca1\u6709\u4eba\u771f\u6b63\u77e5\u9053\uff0c\u56e0\u4e3a\u60c5\u51b5\u662f\u524d\u6240\u672a\u6709\u7684\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u6709\u4e00\u70b9\u662f\u80af\u5b9a\u7684\uff1a\u968f\u7740\u4e16\u754c\u7684\u91cd\u65b0\u5f00\u653e\uff0c\u6570\u5b57\u4f18\u5316\u5bf9\u4f01\u4e1a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u548c\u4e86\u89e3\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002\u800c\u4f18\u5316\u7684\u6700\u4f73\u65b9\u5f0f\u5c31\u662f A\/B \u6d4b\u8bd5\u6216\u62c6\u5206\u6d4b\u8bd5\u3002\u5b83\u53ef\u4ee5\u544a\u8bc9\u4f60\u7684\u5ba2\u6237\u4f60\u6b63\u5728\u505a\u4ec0\u4e48\u6765\u63d0\u5347\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4e5f\u53ef\u4ee5\u544a\u8bc9\u4f60\u5ba2\u6237\u5bf9\u4ec0\u4e48\u53cd\u5e94\u6700\u597d\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u6d4b\u8bd5\u7684\u53ca\u65f6\u6539\u8fdb\u6216\u4f18\u60e0\u7684\u51e0\u4e2a\u4f8b\u5b50\u5305\u62ec\uff1a\u5ef6\u957f\u4ea4\u8d27\u65f6\u95f4\u7684\u900f\u660e\u5ea6\u3001\u5ef6\u957f\u9000\u8d27\u653f\u7b56\u3001\u65e0\u63a5\u89e6\u4ea4\u8d27\u3001\u4ea7\u54c1\u6d88\u6bd2\u3001\u7279\u6b8a\u6298\u6263\u6216\u514d\u8d39\u8bd5\u7528\u3002.\u00a0<\/span><\/p>\n<p><b>\u4e3a\u4ec0\u4e48 A\/B \u6d4b\u8bd5\u4e0e\u51e0\u4e4e\u6240\u6709\u4f01\u4e1a\u90fd\u606f\u606f\u76f8\u5173\uff1f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u6709\u4e00\u4e2a\u7f51\u7ad9\uff0c\u60a8\u5e94\u8be5\u5bf9\u5176\u5e03\u5c40\u6216\u754c\u9762\u7684\u4efb\u4f55\u66f4\u6539\u8fdb\u884c\u6d4b\u8bd5\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u7f51\u7ad9\u662f\u4f01\u4e1a\u7684\u95e8\u9762\uff0c\u5982\u679c\u5ba2\u6237\u5bf9\u66f4\u6539\u53cd\u5e94\u4e0d\u4f73\uff0c\u60a8\u5c31\u53ef\u80fd\u5931\u53bb\u4ed6\u4eec\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u4ee5\u4e0b\u5de5\u5177\u5f88\u5bb9\u6613\u8bbe\u7f6e\u6d4b\u8bd5 <\/span><a href=\"https:\/\/optimize.google.com\/optimize\/home\/#\/accounts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8c37\u6b4c\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.optimizely.com\/uk\/dg-eu\/ga\/on-demand-demo\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=G_EU_UK_Search_Brand&amp;utm_term=optimizely&amp;utm_content=379558906999&amp;gclid=EAIaIQobChMIsMn4qY2O6gIVyIBQBh1UJQUmEAAYASAAEgK2j_D_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vwo.com\/campaign\/get-started\/?utm_source=google&amp;utm_medium=paid&amp;utm_campaign=mof_uk_search_brand_vwo_brand&amp;utm_content=380490232014&amp;utm_term=vwo&amp;gclid=EAIaIQobChMIp__nuo2O6gIVj-vtCh3xVwjQEAAYASAAEgIFVfD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5927\u4f17\u6c7d\u8f66<\/span><\/a><span style=\"font-weight: 400;\">, \u7b49\u7b49\u3002\u5f53\u7136\uff0c\u521b\u5efa\u5e76\u6d4b\u8bd5\u4e00\u4e2a\u4e0e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u5173\u7684\u5047\u8bbe\u4e5f\u5f88\u91cd\u8981\u3002\u7136\u540e\uff0c\u6839\u636e\u5f97\u5230\u7684\u7ed3\u679c\uff0c\u60a8\u9700\u8981\u51b3\u5b9a\u4fdd\u7559\u54ea\u4e2a\u7248\u672c\u7684\u5047\u8bbe\u3002\u4f46\u662f\uff0c\u5982\u4f55\u624d\u80fd\u786e\u4fdd\u6d4b\u8bd5\u6210\u529f\u5462\uff1f<\/span><\/p>\n<p><b>A\/B \u6d4b\u8bd5\u6700\u4f73\u5b9e\u8df5\u7b80\u8981\u6307\u5357<\/b><\/p>\n<p><b>1.\u7814\u7a76\u9636\u6bb5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u5bf9\u7f51\u7ad9\u7684\u6027\u80fd\u548c\u53ef\u7528\u6027\u8fdb\u884c\u8bc4\u4f30\u3002\u76ee\u7684\u662f\u4ece\u8bbf\u95ee\u8005\u7684\u89d2\u5ea6\u6765\u5ba1\u89c6\u7f51\u7ad9\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u95ee\u81ea\u7b54\uff0c\u5e2e\u52a9\u4f60\u4e86\u89e3\u7528\u6237\u4f53\u9a8c\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5f53\u7528\u6237\u5e26\u7740\u7279\u5b9a\u76ee\u6807\u8bbf\u95ee\u7f51\u7ad9\u65f6\uff0c\u4ed6\u4eec\u4f1a\u91c7\u53d6\u54ea\u4e9b\u6b65\u9aa4\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4ed6\u4eec\u5728\u6d4f\u89c8\u7279\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u53ef\u80fd\u4f1a\u9047\u5230\u54ea\u4e9b\u4e3b\u8981\u969c\u788d\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4ed6\u4eec\u4f7f\u7528\u7684\u8bbe\u5907\u4e0d\u540c\uff0c\u4f53\u9a8c\u6709\u4f55\u4e0d\u540c\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5728\u9500\u552e\u6f0f\u6597\u4e2d\uff0c\u7528\u6237\u5728\u54ea\u91cc\u6d41\u5931\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7528\u6237\u4ece\u54ea\u91cc\u79bb\u5f00\u7f51\u7ad9\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7528\u6237\u5728\u54ea\u91cc\u586b\u5199\u8868\u683c\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5e2e\u52a9\u60a8\u6536\u96c6\u4e8b\u5b9e\u7684\u5de5\u5177\u5305\u62ec\uff1aGoogle Analytics\uff0c\u7528\u4e8e\u6536\u96c6\u9000\u51fa\u9875\u9762\u3001\u641c\u7d22\u5173\u952e\u8bcd\u3001\u8df3\u51fa\u7387\u3001\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\u3001\u6bcf\u53f0\u8bbe\u5907\u7684\u6307\u6807\uff1bHotJar\uff0c\u7528\u4e8e\u6536\u96c6\u5c4f\u5e55\u8bb0\u5f55\u3001\u70ed\u56fe\u3002<\/span><\/p>\n<p><b>2.\u786e\u5b9a\u4f18\u5148\u6b21\u5e8f\u9636\u6bb5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u65f6\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u6d4b\u8bd5\u60a8\u7684\u521b\u610f\u4e86\u3002\u4f46\u4e00\u6b21\u6d4b\u8bd5\u592a\u591a\u53ef\u80fd\u4f1a\u5bfc\u81f4\u7ed3\u679c\u6a21\u7cca\u4e0d\u6e05\uff0c\u751a\u81f3\u635f\u5bb3\u54c1\u724c\u5f62\u8c61\u3002\u9762\u5bf9\u8fc7\u591a\u7684\u65b0\u529f\u80fd\u548c\u9875\u9762\u53d8\u5316\uff0c\u5ba2\u6237\u4f1a\u53d1\u73b0\u5f88\u96be\u6d4f\u89c8\u4ee5\u524d\u719f\u6089\u7684\u9875\u9762\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u786e\u5b9a\u6d4b\u8bd5\u7684\u4f18\u5148\u987a\u5e8f\uff0c\u5bf9\u5b9e\u9a8c\u8fdb\u884c\u6392\u5e8f\u3002\u786e\u5b9a\u6d4b\u8bd5\u4f18\u5148\u7ea7\u65f6\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u6807\u51c6\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6700\u5c0f\u53ef\u68c0\u6d4b\u6548\u5e94 (MDE)\uff1a\u4e0e\u539f\u59cb\u53d8\u4f53\u76f8\u6bd4\uff0c\u60a8\u5e0c\u671b\u68c0\u6d4b\u5230\u7684\u6700\u5c0f\u6539\u8fdb\u662f\u4ec0\u4e48\uff1f\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9875\u9762\u6d41\u91cf\uff1a\u56e0\u4e3a\u6d4b\u8bd5\u9700\u8981\u65f6\u95f4\uff0c\u6240\u4ee5\u5e94\u4ece\u6d41\u91cf\u5927\u7684\u9875\u9762\u5f00\u59cb\uff0c\u8fd9\u6837\u80fd\u5e2e\u52a9\u4f60\u66f4\u5feb\u5730\u83b7\u5f97\u7ed3\u679c\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5f15\u5bfc\u751f\u6210\u7684\u91cd\u8981\u6027\uff1a\u60a8\u60f3\u4f18\u5316\u54ea\u9879\u529f\u80fd\uff1f\u5b83\u5bf9\u60a8\u7684\u4e1a\u52a1\u5f71\u54cd\u91cd\u8981\u5417\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6d4b\u8bd5\u96be\u5ea6\uff1a\u6d4b\u8bd5\u662f\u5426\u9700\u8981\u592a\u591a\u65f6\u95f4\u6216\u592a\u591a\u6280\u672f\u6539\u52a8\uff1f\u00a0<\/span><\/li>\n<\/ul>\n<p><b>3.\u63d0\u51fa\u5047\u8bbe\u9636\u6bb5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u6d4b\u8bd5\u7684\u4e00\u4e2a\u7b80\u5355\u800c\u91cd\u8981\u7684\u90e8\u5206\u3002\u9996\u5148\u8981\u786e\u5b9a\u4e00\u4e2a\u95ee\u9898\uff0c\u5e76\u4ee5\u5047\u8bbe\u7684\u5f62\u5f0f\u8868\u8fbe\u51fa\u6765\u3002\u4f8b\u5982\uff0c\u4f60\u53ef\u80fd\u8ba4\u4e3a\uff0c\u5982\u679c\u586b\u5199\u8868\u683c\u4e2d\u7684\u5730\u5740\u680f\u662f\u53ef\u9009\u7684\uff0c\u800c\u4e0d\u662f\u5fc5\u987b\u586b\u5199\u7684\uff0c\u4f60\u5c31\u80fd\u83b7\u5f97\u66f4\u591a\u7684\u63d0\u4ea4\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u4e48\u4f60\u7684\u5047\u8bbe\u5c31\u662f\uff1a\u201c\u5c06\u5730\u5740\u680f\u8bbe\u4e3a\u53ef\u9009\u9879\u800c\u4e0d\u662f\u5fc5\u586b\u9879\uff0c\u4f1a\u589e\u52a0\u8868\u5355\u63d0\u4ea4\u7684\u6570\u91cf\u201d\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u5c06\u8fd9\u4e00\u5047\u8bbe\u4e0e\u5b83\u7684\u7a7a\u503c \u201c\u5c06\u586b\u5199\u8868\u5355\u4e2d\u7684\u5730\u5740\u680f\u8bbe\u7f6e\u4e3a\u53ef\u9009\u9879\u800c\u975e\u5fc5\u586b\u9879\u4e0d\u4f1a\u5bf9\u8868\u5355\u63d0\u4ea4\u4ea7\u751f\u5f71\u54cd \u201d\u8fdb\u884c\u5bf9\u6bd4\u6d4b\u8bd5\u3002\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5c31\u662f A\/B \u6d4b\u8bd5\u7684\u57fa\u7840\u3002.<\/span><\/p>\n<p><b>4.\u6d4b\u8bd5\u9636\u6bb5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u63d0\u51fa\u7b2c\u4e00\u4e2a\u5047\u8bbe\u540e\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u6d4b\u8bd5\u4e86\u3002\u6709\u5f88\u591a\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u7f51\u7ad9\u4e0a\u8f7b\u677e\u8fd0\u884c\u6d4b\u8bd5\uff0c\u800c\u65e0\u9700\u8981\u6c42\u5f00\u53d1\u4eba\u5458\u6765\u505a\u3002\u8003\u8651\u4f7f\u7528\u00a0 <\/span><a href=\"https:\/\/optimize.google.com\/optimize\/home\/#\/accounts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8c37\u6b4c\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.optimizely.com\/uk\/dg-eu\/ga\/on-demand-demo\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=G_EU_UK_Search_Brand&amp;utm_term=optimizely&amp;utm_content=379558906999&amp;gclid=EAIaIQobChMIsMn4qY2O6gIVyIBQBh1UJQUmEAAYASAAEgK2j_D_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\"> \u6216 <\/span><a href=\"https:\/\/monetate.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8d27\u5e01\u5316<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>5.\u8861\u91cf\u5f71\u54cd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u60a8\u662f\u5426\u80fd\u51c6\u786e\u65e0\u8bef\u5730\u5b9e\u65bd\u6d4b\u8bd5\u66f4\u6539\u81f3\u5173\u91cd\u8981\u3002\u5728\u7edf\u8ba1\u5b66\u4e2d\uff0c\u4e00\u4e2a\u5e38\u7528\u7684\u9608\u503c\u662f 95% \u7f6e\u4fe1\u533a\u95f4\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684\u7ed3\u679c\u6709 5% \u7684\u6982\u7387\u662f\u5728\u7ed9\u5b9a\u8303\u56f4\u5185\uff0c\u7eaf\u5c5e\u5076\u7136\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e78\u8fd0\u7684\u662f\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4f18\u5316\u5de5\u5177\u8f7b\u677e\u6b63\u786e\u5730\u89e3\u91ca\u6d4b\u8bd5\u7ed3\u679c\u3002\u4f8b\u5982\uff0cGoogle Optimize \u4f1a\u544a\u8bc9\u60a8\u4f55\u65f6\u53d1\u73b0\u660e\u663e\u7684\u9886\u5148\u8005\uff0c\u4f55\u65f6\u53ef\u4ee5\u5b89\u5168\u5730\u7ed3\u675f\u6d4b\u8bd5\uff0c\u6216\u8005\u662f\u5426\u5e94\u8be5\u7ee7\u7eed\u8fdb\u884c\u6d4b\u8bd5\u4ee5\u5f97\u51fa\u6700\u7ec8\u7ed3\u679c\u3002.\u00a0 <\/span><\/p>\n<p><b>6.\u5b66\u4e60\u9636\u6bb5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6d4b\u8bd5\u7ed3\u679c\u8bc1\u660e\u662f\u6709\u610f\u4e49\u7684\uff0c\u90a3\u4e48\u4e0b\u4e00\u6b65\u5c31\u662f\u5b9e\u65bd\u53d8\u9769\u3002\u4f46\u5373\u4f7f\u6d4b\u8bd5\u7ed3\u679c\u4e0d\u663e\u8457\uff0c\u4e5f\u4e0d\u8981\u8ba4\u4e3a\u6d4b\u8bd5\u5df2\u7ecf\u7ed3\u675f\u3002\u5c06\u4ece\u6d4b\u8bd5\u4e2d\u6c72\u53d6\u7684\u7ecf\u9a8c\u6559\u8bad\u878d\u5165\u5230\u6574\u4e2a CRO \u8ba1\u5212\u4e2d\u3002\u5c06\u6d4b\u8bd5\u7ed3\u679c\u4f5c\u4e3a\u4e0e\u6d4b\u8bd5\u76f8\u5173\u4e3b\u9898\u7684\u5207\u5165\u70b9\u3002\u65e0\u5f71\u54cd\u6216\u8d1f\u9762\u5f71\u54cd\u4ecd\u7136\u662f\u6709\u4ef7\u503c\u7684\u7ed3\u679c\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B \u6d4b\u8bd5\u53ef\u4ee5\u8282\u7701\u8d35\u516c\u53f8\u7684\u65f6\u95f4\uff0c\u9632\u6b62\u4e0d\u5fc5\u8981\u7684\u66f4\u6539\u5bfc\u81f4\u6f5c\u5728\u635f\u5931\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n<p>\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n<p><b>\u7ed9\u6211\u62a5\u540d.<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74 6 \u6708 26 \u65e5<br \/>\nData \u548c Artefact Benelux \u7684\u5206\u6790\u987e\u95ee Helena Heno \u8bf4\uff1a\u2019\u5728\u5927\u6d41\u884c\u540e\u7684\u4e16\u754c\u91cc\uff0cA\/B \u6d4b\u8bd5\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u4e0d\u65ad\u53d8\u5316\u7684\u504f\u597d\u3002.<\/p>","protected":false},"featured_media":17462,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-17460","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/17460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/17462"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=17460"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=17460"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=17460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}