{"id":18620,"date":"2020-09-10T12:10:05","date_gmt":"2020-09-10T11:10:05","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=18620"},"modified":"2024-09-20T17:45:05","modified_gmt":"2024-09-20T16:45:05","slug":"five-simple-steps-to-finally-tackle-data-quality-issues","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/five-simple-steps-to-finally-tackle-data-quality-issues\/","title":{"rendered":"\u6700\u7ec8\u89e3\u51b3 data \u8d28\u91cf\u95ee\u9898\u7684\u4e94\u4e2a\u7b80\u5355\u6b65\u9aa4"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

\u65b0\u95fb \/ \u6570\u636e\u8425\u9500<\/p>\n<\/div>

2020 \u5e74 9 \u6708 10 \u65e5
\n\u5bf9\u4e8e\u5927\u591a\u6570\u516c\u53f8\u800c\u8a00\uff0c\u65e0\u8bba\u5176 data \u6210\u719f\u5ea6\u3001\u89c4\u6a21\u6216\u884c\u4e1a\u5982\u4f55\uff0c\u786e\u4fdd data \u8d28\u91cf\u90fd\u662f\u4e00\u4ef6\u56f0\u96be\u7684\u4e8b\u60c5\u3002Artefact \u7684 Data \u54a8\u8be2\u603b\u76d1 Fabien Cros \u548c Data \u54a8\u8be2\u7ecf\u7406 Marine Sortais \u5206\u4eab\u4e86\u54c1\u724c\u63d0\u9ad8\u5176 data \u8d28\u91cf\u7684\u4e94\u79cd\u65b9\u6cd5\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5982\u679c\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684 data\uff0c\u7b97\u6cd5\u7684\u51c6\u786e\u6027\u6700\u591a\u53ef\u63d0\u9ad8 28%\uff0c\u4ece\u800c\u63d0\u9ad8 targeting \u548c\u589e\u52a0\u9500\u552e\u989d\u3002\u4f46\u95ee\u9898\u662f\uff0c\u8bb8\u591a\u516c\u53f8\u5e76\u6ca1\u6709\u9ad8\u8d28\u91cf\u7684 data\uff1b\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u5728 Artefact \u6536\u5230\u7684\u9879\u76ee\u4e2d\u6709 44%\u6d89\u53ca\u6e05\u7406\u4e0d\u5b8c\u6574\u3001\u90e8\u5206\u635f\u574f\u6216\u672a\u5b9a\u6027\u7684 data \u96c6\u3002.<\/p>\n

\u8981\u63d0\u9ad8\u7ec4\u7ec7 data \u7684\u8d28\u91cf\uff0c\u54c1\u724c\u8425\u9500\u4eba\u5458\u5e94\u4ece\u4ee5\u4e0b\u51e0\u70b9\u5165\u624b\uff1a
\n<\/span><\/b><\/p>\n

1.\u82b1\u65f6\u95f4\u627e\u51fa\u95ee\u9898\u6240\u5728<\/b><\/p>\n

\u4e0e\u5176\u8bd5\u56fe\u89e3\u51b3\u95ee\u9898\uff0c\u4e0d\u5982\u4ece\u4e86\u89e3\u95ee\u9898\u5f00\u59cb\u3002\u5f88\u591a\u65f6\u5019\uff0cdata \u8d28\u91cf\u95ee\u9898\u6df1\u6df1\u624e\u6839\u4e8e\u5404\u90e8\u95e8\u3002\u56e0\u6b64\uff0c\u4f7f\u7528 \u201c\u95ee\u9898\u9a71\u52a8\u8def\u5f84 \u201d\u6765\u5b9a\u4e49\u95ee\u9898\u3001\u6536\u96c6\u548c\u4e86\u89e3\u6bcf\u4e2a data \u95ee\u9898\u7684\u6df1\u5ea6\u548c\u6839\u6e90\u975e\u5e38\u91cd\u8981\u3002.\u00a0<\/span><\/p>\n

\u4f8b\u5982\uff1a\u4e00\u4f4d\u5ba2\u6237\u5c06\u5176 CRM retargeting \u4f7f\u7528\u6848\u4f8b\u7684\u7cdf\u7cd5\u7ed3\u679c\u5f52\u548e\u4e8e data \u8d28\u91cf\u4e0d\u4f73\u3002\u4f46\u5f53\u6211\u4eec\u4ed4\u7ec6\u7814\u7a76\u8be5\u6848\u4f8b\u7684\u8303\u56f4\u65f6\uff0c\u53d1\u73b0\u4ed6\u4eec\u4f7f\u7528\u4e86\u9519\u8bef\u7684 Google Analytics \u6fc0\u6d3b\u7ec4\u3002\u95ee\u9898\u4e0d\u5728\u4e8e data \u8d28\u91cf\uff0c\u800c\u5728\u4e8e\u5bf9\u4e0d\u540c data \u7ec4\u7684\u8bef\u89e3\u3002.\u00a0<\/span><\/p>\n

2.\u6307\u5b9a data \u7ba1\u7406\u5458\u89e3\u51b3\u95ee\u9898<\/b><\/p>\n

\u5728\u786e\u5b9a data \u8d28\u91cf\u95ee\u9898\u6240\u5728\u4e4b\u540e\uff0c\u786e\u5b9a\u4e00\u540d data \u7ba1\u7406\u5458\uff0c\u7531\u5176\u60f3\u65b9\u8bbe\u6cd5\u89e3\u51b3\u8fd9\u4e9b\u96be\u9898\uff0c\u7ba1\u7406\u3001\u63a7\u5236\u548c\u76d1\u63a7\u8fd0\u884c data\u3002.\u00a0<\/span><\/p>\n

data \u7ba1\u7406\u5458\u6267\u884c\u6240\u6709\u5fc5\u8981\u7684 data \u884c\u52a8\u548c\u8865\u6551\u8ba1\u5212\u3002\u4ed6\u4eec\u8981\u786e\u4fdd\u6240\u751f\u6210\u7684 data \u7684\u8d28\u91cf\uff08\u4e0d\u540c\u6765\u6e90\u548c\u7cfb\u7edf\u4e4b\u95f4\u7684\u5dee\u8ddd\u3001\u5b8c\u6574\u6027\u3001\u65b0\u9c9c\u5ea6\u7b49\uff09\uff0c\u5e76\u8bb0\u5f55\u6240\u6709 data \uff08\u6765\u6e90\u3001\u7c7b\u578b\u3001\u8d28\u91cf\u3001\u53ef\u9760\u6027......\uff09\uff0c\u4ee5\u4fbf\u5b89\u5168\u5b58\u50a8\u3001\u6b63\u786e\u8bbf\u95ee\u548c\u4f7f\u7528\u3002.\u00a0<\/span><\/p>\n

\u8981\u627e\u5230\u4e00\u540d\u5408\u683c\u7684 data \u7ba1\u7406\u5458\u5e76\u4e0d\u5bb9\u6613\u3002\u52a0\u5feb\u8bbe\u7acb\u8fd9\u4e00\u804c\u4f4d\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u5148\u4ece\u5916\u90e8\u987e\u95ee\u5f00\u59cb\uff0c\u7136\u540e\u57f9\u8bad\u5185\u90e8\u8d44\u6e90\u63a5\u624b\u3002.<\/span><\/p>\n

3.\u5efa\u7acb data SPOC\uff08\u5355\u70b9\u8054\u7cfb\uff09\u56e2\u961f<\/b><\/p>\n

\u867d\u7136 data \u7ba1\u7406\u5458\u53ef\u4ee5\u7ba1\u7406 data \u8d28\u91cf\uff0c\u4f46\u60a8\u9700\u8981\u7ec4\u7ec7\u5185\u6bcf\u4e2a\u90e8\u95e8\u7684\u652f\u6301\uff0c\u4ee5\u786e\u4fdd\u6240\u6709 data \u8d28\u91cf\u9879\u76ee\u7684\u6210\u529f\u3002\u4e00\u4e2a\u7531\u7cbe\u901a data \u7684 SPOC \u7ec4\u6210\u7684\u5f3a\u5927\u7f51\u7edc\u53ef\u4ee5\u53ca\u65f6\u5411 data \u7ba1\u7406\u5458\u63d0\u4f9b\u91cd\u8981\u7684\u4fe1\u606f\u3001\u6587\u6863\u548c\u6709\u5173\u5404\u90e8\u95e8\u60c5\u51b5\u7684\u89c1\u89e3\u3002.\u00a0<\/span><\/p>\n

data \u7ba1\u7406\u5458\u8fd8\u5e94\u4f5c\u4e3a \u201c\u529f\u80fd\u56e2\u961f \u201d\u4e0e\u60a8\u7684 data SPOC \u5408\u4f5c\uff0c\u9080\u8bf7\u76f8\u5173\u90e8\u95e8\u7684\u8054\u7cfb\u4eba\u5728\u76ee\u6807\u660e\u786e\u7684\u654f\u6377\u51b2\u523a\u9636\u6bb5\u5f00\u5c55\u5de5\u4f5c\u3002SPOC \u5fc5\u987b\u8ba9\u81ea\u5df1\u7684\u90e8\u95e8\u53c2\u4e0e\u5176\u4e2d\uff0c\u8fd9\u6837\u6574\u4e2a data \u8fc7\u7a0b\u624d\u4f1a\u900f\u660e\u3001\u6613\u61c2\u548c\u6613\u4e8e\u8bbf\u95ee\u3002.\u00a0<\/span><\/p>\n

4.\u91c7\u7528\u7528\u4f8b\u9a71\u52a8\u7684 data \u8d28\u91cf\u65b9\u6cd5<\/b><\/p>\n

\u8bf4\u5230 data \u7ec4\u7ec7\uff0c\u5927\u591a\u6570\u8425\u9500\u4eba\u5458\u90fd\u6709\u4e00\u4e2a\u79ef\u538b\u5de5\u4f5c\uff0c\u5374\u4e0d\u77e5\u9053\u4ece\u54ea\u91cc\u5f00\u59cb\u3002\u4ed6\u4eec\u5e94\u8be5\u6839\u636e\u53ef\u4ee5\u901a\u8fc7\u63d0\u9ad8 data \u8d28\u91cf\u6765\u6539\u8fdb\u6216\u89e3\u9501\u7684\u7528\u4f8b\u6765\u5b9a\u4e49\u51b2\u523a\u3002\u539f\u56e0\u5c31\u5728\u8fd9\u91cc\uff1a<\/span><\/p>\n