{"id":19030,"date":"2020-10-14T14:17:48","date_gmt":"2020-10-14T13:17:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=19030"},"modified":"2024-09-20T17:45:05","modified_gmt":"2024-09-20T16:45:05","slug":"how-brands-can-finally-put-an-end-to-dirty-data","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-brands-can-finally-put-an-end-to-dirty-data\/","title":{"rendered":"\u54c1\u724c\u5982\u4f55\u6700\u7ec8\u675c\u7edd \u2018\u80ae\u810f\u7684 data\u2019"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div 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\u96c6\u6210\u548c\u6e05\u6d17\u5de5\u5177\u65f6\uff0c\u4e0d\u8981\u8fc7\u4e8e\u4f9d\u8d56\u4e00\u79cd\u89e3\u51b3\u65b9\u6848\u6216\u6280\u672f\uff0c\u8fd9\u4e00\u70b9\u5f88\u91cd\u8981\u3002\u5149\u9760\u6210\u529f\u672c\u8eab\u5df2\u7ecf\u4e0d\u591f\u4e86--\u5b83\u8d8a\u6765\u8d8a\u9700\u8981\u5177\u6709\u53ef\u6269\u5c55\u6027\u548c\u53ef\u6301\u7eed\u6027\u3002\u5efa\u7acb\u81ea\u5df1\u7684\u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u8ba9\u60a8\u6709\u66f4\u5927\u7684\u6743\u529b\u8fdb\u884c\u5b9a\u5236\uff0c\u4f46\u5f53\u60a8\u7684\u9700\u6c42\u3001\u5ba2\u6237\u8981\u6c42\u548c\u6d41\u91cf\u53d1\u751f\u53d8\u5316\u65f6\uff0c\u8fd9\u6837\u505a\u5e76\u4e0d\u6709\u6548\u3002.<\/p>\n<p>\u5bfb\u6c42\u7b2c\u4e09\u65b9\u89e3\u51b3\u65b9\u6848\u901a\u5e38\u53ef\u4ee5\u964d\u4f4e\u98ce\u9669\u548c\u603b\u4f53\u62e5\u6709\u6210\u672c\uff0c\u4f7f\u60a8\u80fd\u591f\u66f4\u52a0\u7075\u6d3b\u5730\u6839\u636e\u9700\u8981\u66f4\u6362\u89e3\u51b3\u65b9\u6848\u3002\u7136\u800c\uff0c\u6ca1\u6709\u4e00\u4e2a\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u73b0\u6210\u89e3\u51b3\u65b9\u6848\u80fd\u4ece\u4e00\u5f00\u59cb\u5c31\u6ee1\u8db3\u60a8\u7684\u6240\u6709\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u4e0e\u6280\u672f\u4e13\u5bb6\u5408\u4f5c\u5c31\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\uff0c\u4ed6\u4eec\u4f1a\u5e2e\u52a9\u60a8\u660e\u786e\u9700\u6c42\uff0c\u5e76\u6839\u636e\u60a8\u7684\u9700\u8981\u9009\u62e9\u6216\u6784\u5efa\u7cfb\u7edf--\u65e0\u8bba\u662f\u5355\u4e00\u5e73\u53f0\u8fd8\u662f\u901a\u8fc7\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\uff08API\uff09\u6574\u5408\u7684\u6700\u4f73\u65b9\u6cd5\u3002.<\/p>\n<p>\u7a33\u5065\u3001\u7075\u6d3b\u7684 data \u57fa\u7840\u8bbe\u65bd\u662f\u53ef\u6301\u7eed\u7684\u7b2c\u4e00\u65b9 data \u6218\u7565\u7684\u6807\u5fd7\u3002\u5f53\u60a8\u7684\u76ee\u6807\u88ab\u7ec6\u5206\u3001\u60a8\u7684\u5de5\u5177\u88ab\u6574\u5408\u3001\u60a8\u7684 data \u88ab\u6e05\u7406\u65f6\uff0c\u60a8\u5c31\u5efa\u7acb\u4e86\u4e00\u4e2a\u826f\u6027\u7684 data \u5faa\u73af\uff0c\u4ece\u800c\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\u3002\u76f8\u5173\u7684 first-party data \u5728\u4e00\u4e2a\u8fde\u7eed\u3001\u9ad8\u6548\u7684\u6d41\u7a0b\u4e2d\u8fdb\u884c\u6536\u96c6\u3001\u6e05\u7406\u548c\u5206\u6790\u3002\u80ae\u810f\u7684 data \u5c06\u88ab\u6e05\u9664\uff0c\u5ba2\u6237\u5c06\u5feb\u901f\u9ad8\u6548\u5730\u6536\u5230\u6709\u9488\u5bf9\u6027\u7684\u5efa\u8bae\u3002.<\/p>\n<p>\u6587\u7ae0\u4f5c\u8005 <a href=\"https:\/\/www.linkedin.com\/in\/joachim-sontag-56aa0029\/?originalSubdomain=de\" target=\"_blank\" rel=\"noopener noreferrer\">\u7ea6\u963f\u5e0c\u59c6-\u6851\u5854\u683c<\/a>\u00a0\u6700\u521d\u53d1\u8868\u4e8e <a href=\"https:\/\/technative.io\/its-clean-up-time-how-brands-can-finally-put-an-end-to-dirty-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">TechNative.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 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style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" 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class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n<p>\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n<p><b>\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74 10 \u6708 12 \u65e5<br \/>\n\u592a\u591a\u7684\u8425\u9500\u4eba\u5458\u4ecd\u5728\u4f9d\u8d56\u4e0d\u51c6\u786e\u7684 first-party data\u3002\u5728\u672c\u6587\u4e2d\uff0cArtefact \u5fb7\u56fd\u54a8\u8be2\u603b\u76d1 Joachim Sontag \u89e3\u91ca\u4e86\u54c1\u724c\u5982\u4f55\u6e05\u7406\u5176\u80ae\u810f\u7684 data\u2019\u2019\uff0c\u5efa\u7acb\u4e00\u4e2a\u8fde\u63a5\u7684 data \u5faa\u73af\uff0c\u5e76\u4f7f\u5176 data \u67b6\u6784\u9762\u5411\u672a\u6765\u3002.<\/p>","protected":false},"featured_media":19031,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035],"blog-language":[2991],"class_list":["post-19030","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/19030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/19031"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=19030"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=19030"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=19030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}