{"id":20439,"date":"2020-10-28T16:34:45","date_gmt":"2020-10-28T16:34:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=20439"},"modified":"2024-09-20T17:45:05","modified_gmt":"2024-09-20T16:45:05","slug":"why-brands-need-to-build-more-diverse-social-media-strategies","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/why-brands-need-to-build-more-diverse-social-media-strategies\/","title":{"rendered":"\u54c1\u724c\u4e3a\u4f55\u9700\u8981\u5236\u5b9a\u66f4\u591a\u6837\u5316\u7684\u793e\u4ea4\u5a92\u4f53\u6218\u7565"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/10\/Jack-Harrington-1-scaled-e1604679569318.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u6570\u636e\u8425\u9500<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2020 \u5e74 10 \u6708 29 \u65e5<br \/>\n\u4eca\u5e74\u590f\u5929\uff0c\u5927\u54c1\u724c\u62b5\u5236 Facebook\uff0c\u6307\u63a7\u5176\u4ece\u4ec7\u6068\u8a00\u8bba\u4e2d\u83b7\u5229\uff0c\u8fd9\u8ba9\u8bb8\u591a\u5c0f\u54c1\u724c\u9762\u4e34\u538b\u529b\uff0c\u4e0d\u5f97\u4e0d\u6548\u4eff\u3002Artefact UK \u7684\u4ed8\u8d39\u793e\u4ea4\u7ecf\u7406\u6770\u514b-\u54c8\u7075\u987f\uff08Jack Harrington\uff09\u8bf4\uff0c\u4e3a\u4e86\u907f\u514d\u4eca\u540e\u518d\u505a\u51fa\u8fd9\u79cd\u8270\u96be\u7684\u51b3\u5b9a\uff0c\u5c0f\u54c1\u724c\u5e94\u8be5\u5f00\u59cb\u5efa\u7acb\u66f4\u52a0\u591a\u6837\u5316\u7684\u793e\u4ea4\u5a92\u4f53\u6218\u7565\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><span style=\"font-weight: 400;\">\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u516c\u53f8\u4e4b\u4e00\uff0cFacebook \u603b\u662f\u65b0\u95fb\u4e0d\u65ad\u3002\u4eca\u5e74\uff0c\u5b83\u5728\u636e\u79f0 <\/span><a href=\"https:\/\/www.businessinsider.com\/trump-twitter-facebook-no-fact-check-mark-zuckerberg-fox-news-2020-5?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u672a\u5bf9\u4fe1\u606f\u8fdb\u884c\u4e8b\u5b9e\u6838\u67e5<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bbc.co.uk\/news\/business-53583941\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u8ba8\u8bba\u53cd\u5784\u65ad\u95ee\u9898<\/span><\/a><span style=\"font-weight: 400;\">, \u548c <\/span><a href=\"https:\/\/www.theguardian.com\/commentisfree\/2020\/jul\/01\/facebook-hate-speech-policy-advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u65e0\u89c6\u4ec7\u6068\u8a00\u8bba<\/span><\/a><span style=\"font-weight: 400;\">. .\u867d\u7136\u4ec7\u6068\u8a00\u8bba\u662f\u6240\u6709\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u90fd\u9762\u4e34\u7684\u666e\u904d\u95ee\u9898\uff0c\u4f46\u5b83\u5374\u5bfc\u81f4\u4e00\u4e9b\u5927\u54c1\u724c\u9009\u62e9\u79bb\u5f00\u8fd9\u4e2a\u793e\u4ea4\u5de8\u5934\u3002\u5fae\u8f6f\u3001\u661f\u5df4\u514b\u548c\u8054\u5408\u5229\u534e\u8fd9\u4e09\u4e2a\u5927\u54c1\u724c\u90fd\u4ece\u8be5\u5e73\u53f0\u4e0a\u64a4\u6d88\u4e86\u6d88\u8d39\uff0c\u8fd9\u7ed9\u5176\u4ed6\u54c1\u724c\u9020\u6210\u4e86\u538b\u529b\uff0c\u8feb\u4f7f\u5b83\u4eec\u6548\u4eff\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u867d\u7136\u8fd9\u4e9b\u5168\u7403\u54c1\u724c\u53ef\u4ee5\u82b1\u8d39\u6570\u767e\u4e07\u7f8e\u5143\u5728\u5176\u4ed6\u7c7b\u578b\u7684\u5e7f\u544a\u4e0a\uff0c\u4f46\u8bb8\u591a\u5176\u4ed6\u54c1\u724c\u5374\u8d1f\u62c5\u4e0d\u8d77\u8fd9\u6837\u7684\u5962\u4f88\u3002\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u793e\u4ea4\u662f\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u5173\u952e\uff0c\u800c\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u793e\u4ea4\u4e00\u76f4\u662f Facebook \u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u5173\u952e\u3002\u6839\u636e <\/span><a href=\"https:\/\/www.hanapinmarketing.com\/state-of-paid-social-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u54c8\u7eb3\u5e73\u8425\u9500\u516c\u53f82019\u5e74\u4ed8\u8d39\u793e\u4ea4\u62a5\u544a<\/span><\/a><span style=\"font-weight: 400;\">, \u636e\u7edf\u8ba1\uff0c91% \u7684\u8425\u9500\u4eba\u5458\u76f4\u63a5\u6295\u8d44\u4e8e\u8be5\u5e73\u53f0\uff0c\u53e6\u6709 46% \u7684\u8425\u9500\u4eba\u5458\u5728 Instagram \u4e0a\u6295\u653e\u5e7f\u544a\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5c0f\u578b\u4f01\u4e1a <\/span><a href=\"https:\/\/www.reuters.com\/article\/us-facebook-results-preview-idUSKCN24V1WZ\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u4f30\u8ba1\u5360 Facebook \u5e7f\u544a\u6536\u5165\u7684 75% \u4ee5\u4e0a<\/span><\/a><span style=\"font-weight: 400;\">. .\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u79bb\u5f00\u662f\u4e0d\u53ef\u80fd\u7684\u3002.<\/span><\/p>\n<p><b>\u5355\u4e00\u6e20\u9053\u65b9\u6cd5\u7684\u98ce\u9669<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u867d\u7136 Facebook \u76ee\u524d\u7684\u72b6\u51b5\u80af\u5b9a\u4f1a\u5e73\u7a33\u5ea6\u8fc7\uff0c\u4f46\u4e0d\u65ad\u53d8\u5316\u7684\u6001\u5ea6\u5f3a\u8c03\u4e86\u4e0d\u8981\u628a\u6240\u6709\u9e21\u86cb\u90fd\u653e\u5728\u4e00\u4e2a\u7bee\u5b50\u91cc\u7684\u91cd\u8981\u6027\u3002\u65e0\u8bba\u662f Facebook \u8fd8\u662f\u5176\u4ed6\u5e73\u53f0\uff0c\u5982\u679c\u60a8\u7684\u5e7f\u544a\u8d39\u7528\u4e0d\u6210\u6bd4\u4f8b\u5730\u6295\u5165\u5230\u5355\u4e00\u793e\u4ea4\u6e20\u9053\uff0c\u90a3\u4e48\u5207\u65ad\u4e0e\u5b83\u7684\u8054\u7cfb\u5bf9\u60a8\u7684\u4e1a\u52a1\u6765\u8bf4\u53ef\u80fd\u662f\u81f4\u547d\u7684\u3002\u8fd9\u5c31\u597d\u6bd4\u5173\u95ed\u4e86\u6f5c\u5728\u5ba2\u6237\u548c\u8f6c\u5316\u7387\u7684\u6c34\u9f99\u5934\u3002\u6f5c\u5728\u7684\u7ed3\u679c\u53ef\u80fd\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u5b66\u4e60\u6210\u679c\u7684\u635f\u5931\u3002. <\/b><span style=\"font-weight: 400;\">\u60a8\u5c06\u5931\u53bb\u4ece\u8be5\u63d0\u4f9b\u5546\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\u83b7\u5f97\u7684\u6240\u6709\u7ecf\u9a8c\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5373\u4f7f\u60a8\u91cd\u65b0\u6253\u5f00\u5e7f\u544a\uff0c\u60a8\u4e5f\u8981\u82b1\u94b1\u91cd\u65b0\u5b66\u4e60\u7b97\u6cd5\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u4ea4\u901a\u635f\u5931\u3002. <\/b><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u4e1a\u52a1\u4e25\u91cd\u4f9d\u8d56\u4e8e\u63d0\u4f9b\u5546\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u90a3\u4e48\u6d41\u91cf\u7684\u635f\u5931\u5c06\u635f\u5bb3\u60a8\u7684\u5e95\u7ebf\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u65f6\u95f4\u635f\u5931\u3002. <\/b><span style=\"font-weight: 400;\">\u4f60\u4e0d\u80fd\u53ea\u662f\u5728\u4e0d\u540c\u7684\u6e20\u9053\u4e0a\u5f00\u4e00\u5bb6\u5e97\uff0c\u7136\u540e\u671f\u5f85\u7ed3\u679c\u3002\u8fd9\u4e9b\u90fd\u9700\u8981\u65f6\u95f4\uff0c\u9700\u8981\u6210\u4e3a\u957f\u671f\u8ba1\u5212\u7684\u4e00\u90e8\u5206\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u964d\u4f4e\u6295\u8d44\u56de\u62a5\u7387\uff1a <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u60a8\u7684\u6570\u5b57\u7ec4\u5408\uff0c\u5c06\u652f\u51fa\u91cd\u65b0\u5206\u914d\u5230\u5176\u4ed6\u5e73\u53f0\u53ef\u80fd\u5e76\u4e0d\u5bb9\u6613\u3002\u8fd9\u4e9b\u6e20\u9053\u53ef\u80fd\u5df2\u7ecf\u8fbe\u5230\u9971\u548c\u70b9\uff0c\u4e0e\u60a8\u7684\u54c1\u724c\u4e0d\u76f8\u5173\uff0c\u6216\u8005\u4e0d\u80fd\u7ed9\u60a8\u5e26\u6765\u540c\u6837\u7684\u6295\u8d44\u56de\u62a5\u3002.<\/span><\/li>\n<\/ul>\n<p><b>\u5efa\u7acb\u591a\u6837\u5316\u7684\u793e\u4ea4\u5a92\u4f53\u6218\u7565<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u907f\u514d\u4eca\u540e\u51fa\u73b0\u7c7b\u4f3c\u7684 \"\u4e0d\u6210\u529f\u4fbf\u6210\u4ec1 \"\u7684\u60c5\u51b5\uff0c\u5173\u952e\u662f\u8981\u5f00\u59cb\u5728 Facebook\u3001Instagram\u3001Twitter\u3001MacBookie \u548c YouTube \u4e0a\u8fdb\u884c\u591a\u5143\u5316\u6295\u8d44\u3002 <\/span><i><span style=\"font-weight: 400;\">\u548c <\/span><\/i><span style=\"font-weight: 400;\">\u5176\u4ed6\u5e73\u53f0\u3002\u6ca1\u6709\u4e24\u79cd\u7b56\u7565\u662f\u76f8\u540c\u7684\uff0c\u4f46\u8981\u6210\u529f\u5b9e\u73b0\u591a\u6837\u5316\uff0c\u8425\u9500\u4eba\u5458\u5e94\u8003\u8651\u4ee5\u4e0b\u56db\u9879\u539f\u5219\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u4e86\u89e3\u81ea\u5df1\u7684\u4f18\u52bf\u6240\u5728\u3002. <\/b><span style=\"font-weight: 400;\">\u5728\u8003\u8651\u6269\u5927\u6d3b\u52a8\u8303\u56f4\u4e4b\u524d\uff0c\u60a8\u9996\u5148\u9700\u8981\u4e86\u89e3\u81ea\u5df1\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u548c\u673a\u9047\u6240\u5728\u3002\u5ba1\u6838\u60a8\u5f53\u524d\u7684\u6d3b\u52a8\uff0c\u5e76\u4ee5\u7ade\u4e89\u5bf9\u624b\u4e3a\u57fa\u51c6\u3002\u54ea\u4e9b\u6709\u6548\uff1f\u54ea\u4e9b\u6ca1\u6709\u6548\u679c\uff1f\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u4f60\u76ee\u524d\u4f7f\u7528\u7684\u6e20\u9053\u4e0a\u6709\u54ea\u4e9b\u4e0d\u540c\u6216\u66f4\u597d\u7684\u505a\u6cd5\uff1f\u786e\u5b9a\u4e0a\u8ff0\u95ee\u9898\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u89c4\u5212\uff0c\u786e\u5b9a\u4f7f\u7528\u54ea\u4e9b\u6e20\u9053\uff0c\u4ee5\u53ca\u5728\u4f55\u5904\u3001\u4f55\u65f6\u3001\u5982\u4f55\u4e0e audience \u8054\u7cfb\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u4f7f\u7528 data \u4e3a\u60a8\u7684\u6218\u7565\u63d0\u4f9b\u4fe1\u606f\u3002. <\/b><span style=\"font-weight: 400;\">\u7ed3\u5408\u4f7f\u7528 first-party data \u548c\u7b2c\u4e09\u65b9\u5de5\u5177\uff0c\u5982<\/span><a href=\"https:\/\/www.globalwebindex.com\/?utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=globalweb%20index&amp;utm_campaign=GWI+-+UK+-+EN+-+Brand+Pure+-+GWI+-+Exact&amp;hsa_kw=globalweb%20index&amp;hsa_grp=46477031919&amp;hsa_net=adwords&amp;hsa_acc=9903771596&amp;hsa_cam=951758616&amp;hsa_tgt=aud-353005999600:kwd-577895008289&amp;hsa_src=g&amp;hsa_mt=e&amp;hsa_ad=262993083817&amp;hsa_ver=3&amp;gclid=CjwKCAjw_Y_8BRBiEiwA5MCBJqgQAfR2A2QV8EB-eMqe5m5xDijB91-EH7bS0yJgVcklyiuO0PHM7xoCrdEQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> GWI<\/span><\/a><span style=\"font-weight: 400;\"> \u548c <\/span><a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u54c1\u724c\u89c2\u5bdf<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3a\u60a8\u7684\u5a92\u4f53\u548c\u5185\u5bb9\u6218\u7565\u63d0\u4f9b\u4fe1\u606f\u3002\u5728\u591a\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u5e76\u975e\u6613\u4e8b\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u91c7\u53d6\u91cd\u70b9\u7a81\u51fa\u7684\u65b9\u6cd5\u6765\u51cf\u5c11\u6d6a\u8d39\u3002\u4e0d\u8981\u91c7\u7528\u4e00\u5200\u5207\u7684\u65b9\u5f0f\u6765\u63a5\u89e6\u4f60\u7684 audience\uff0c\u8981\u6839\u636e\u4f60\u7684\u76ee\u6807\u9009\u62e9\u6700\u4f73\u7684 audience \u548c\u6e20\u9053\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u8bb0\u4f4f\u60a8\u7684 audience \u5728\u54ea\u91cc\uff08\u5728\u5c1d\u8bd5\u5230\u65b0\u7684\u5730\u65b9\u4e4b\u524d\uff09\u3002.<\/b><span style=\"font-weight: 400;\"> \u9996\u5148\u5728\u5df2\u6709\u7684\u6e20\u9053\u4e0a\u63a5\u89e6\u6d88\u8d39\u8005\uff1b\u4ed6\u4eec\u5df2\u7ecf\u719f\u6089\u5728\u8fd9\u4e9b\u6e20\u9053\u4e0a\u4e0e\u4ed6\u4eec\u4e92\u52a8\u7684\u54c1\u724c\u3002\u9664\u975e\u4f60\u6709\u4e00\u4e2a\u53ef\u9760\u7684\u8ba1\u5212\uff0c\u5426\u5219\u4e0d\u8981\u56e0\u4e3a\u522b\u4eba\u90fd\u4e0a\u4e86\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4f60\u4e5f\u8ddf\u7740\u4e0a\u3002\u5148\u505a\u8c03\u67e5\uff0c\u5982\u679c\u53d1\u73b0\u4e86\u673a\u4f1a\uff0c\u5c31\u4ece\u5c0f\u5904\u5165\u624b\uff0c\u6269\u5927\u6d3b\u52a8\u89c4\u6a21\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u6b63\u786e\u683c\u5f0f\u5316\u6bcf\u4e2a\u901a\u9053\u7684\u5185\u5bb9\u3002. <\/b><span style=\"font-weight: 400;\">\u6e20\u9053\u591a\u6837\u5316\uff0c\u4e5f\u8981\u6c42\u5185\u5bb9\u591a\u6837\u5316\u3002\u6bcf\u4e2a\u6e20\u9053\u548c audience \u53ef\u80fd\u9700\u8981\u7565\u5fae\u4e0d\u540c\u7684\u4fe1\u606f\u548c\u6267\u884c\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u5728\u521b\u5efa\u5185\u5bb9\u65f6\uff0c\u8981\u7262\u8bb0\u6bcf\u4e2a\u6e20\u9053\u7684\u4e0d\u540c\u683c\u5f0f\uff0c\u5e76\u6d4b\u8bd5\u548c\u5b66\u4e60\u54ea\u79cd\u683c\u5f0f\u548c\u4fe1\u606f\u6548\u679c\u6700\u597d\u3002  \u5982\u679c\u6709\u7591\u95ee\uff0c\u8bf7\u4f7f\u7528 1:1 \u7684\u6bd4\u4f8b\uff0c\u56e0\u4e3a\u65b9\u5f62\u8d44\u4ea7\u5728\u6240\u6709\u5e73\u53f0\u4e0a\u7684\u7528\u9014\u6700\u5e7f\u3002.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u8bb8\u591a\u6e20\u9053\u90fd\u96c6\u6210\u4e86\u65e5\u7a0b\u5b89\u6392\u548c\u5206\u6790\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u7b2c\u4e09\u65b9\u5de5\u5177\u4e5f\u80fd\u63d0\u4f9b\u5e2e\u52a9\u3002. <\/span><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u7f13\u51b2\u533a<\/span><\/a><span style=\"font-weight: 400;\"> \u548c <\/span><a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\"> \u4f8b\u5982\uff0c\u5b83\u975e\u5e38\u9002\u5408\u7b80\u5355\u7684\u6e20\u9053\u7ba1\u7406\uff0c\u800c <\/span><a href=\"https:\/\/www.sprinklr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sprinklr<\/span><\/a><span style=\"font-weight: 400;\"> \u548c <\/span><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> \u8ba9\u5927\u578b\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u5efa\u7acb\u3001\u7ba1\u7406\u548c\u62a5\u544a\u793e\u4ea4\u6d3b\u52a8\u3002.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u591a\u6570\u54c1\u724c\u5728\u6539\u53d8\u793e\u4ea4\u7ec4\u5408\u5e76\u4f7f\u4e4b\u591a\u6837\u5316\u65f6\u90fd\u4f1a\u72b9\u8c6b\u4e0d\u51b3\u3002\u4f46\u662f\uff0c\u867d\u7136\u4e13\u6ce8\u4e8e\u5355\u4e00\u5e73\u53f0\u53ef\u4ee5\u964d\u4f4e\u590d\u6742\u6027\uff0c\u4f46\u5982\u679c\u6d88\u8d39\u8005\u5bf9\u8be5\u5e73\u53f0\u7684\u5174\u8da3\u51cf\u5f31\uff0c\u5c31\u4f1a\u9020\u6210\u771f\u6b63\u7684\u707e\u96be\u3002\u76f8\u53cd\uff0c\u8425\u9500\u4eba\u5458\u5fc5\u987b\u91c7\u7528 \"audience \u4f18\u5148 \"\u7684\u793e\u4ea4\u65b9\u6cd5\uff0c\u7075\u6d3b\u8c03\u6574\u4fe1\u606f\u548c\u5185\u5bb9\uff0c\u4ee5\u9002\u5e94\u4e0d\u540c\u73af\u5883\u548c\u4e0d\u540c\u5e73\u53f0\u4e2d audience \u7684\u671f\u671b\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>\u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n<p>\u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n<p><b>\u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74 10 \u6708 29 \u65e5<br \/>\n\u4eca\u5e74\u590f\u5929\uff0c\u5927\u54c1\u724c\u62b5\u5236 Facebook\uff0c\u6307\u63a7\u5176\u4ece\u4ec7\u6068\u8a00\u8bba\u4e2d\u83b7\u5229\uff0c\u8fd9\u8ba9\u8bb8\u591a\u5c0f\u54c1\u724c\u9762\u4e34\u538b\u529b\uff0c\u4e0d\u5f97\u4e0d\u6548\u4eff\u3002Artefact UK \u7684\u4ed8\u8d39\u793e\u4ea4\u7ecf\u7406\u6770\u514b-\u54c8\u7075\u987f\uff08Jack Harrington\uff09\u8bf4\uff0c\u4e3a\u4e86\u907f\u514d\u4eca\u540e\u518d\u505a\u51fa\u8fd9\u79cd\u8270\u96be\u7684\u51b3\u5b9a\uff0c\u5c0f\u54c1\u724c\u5e94\u8be5\u5f00\u59cb\u5efa\u7acb\u66f4\u52a0\u591a\u6837\u5316\u7684\u793e\u4ea4\u5a92\u4f53\u6218\u7565\u3002.<\/p>","protected":false},"featured_media":20441,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-20439","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/20439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/20441"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=20439"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=20439"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=20439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}