{"id":21466,"date":"2020-12-14T10:40:51","date_gmt":"2020-12-14T10:40:51","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=21466"},"modified":"2024-09-20T17:45:38","modified_gmt":"2024-09-20T16:45:38","slug":"how-apples-ios-14-will-change-how-brands-target-consumers","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-apples-ios-14-will-change-how-brands-target-consumers\/","title":{"rendered":"\u82f9\u679c iOS 14 \u5c06\u5982\u4f55\u6539\u53d8\u54c1\u724c\u7684\u76ee\u6807\u6d88\u8d39\u8005\u5b9a\u4f4d"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

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2020 \u5e74 12 \u6708 14 \u65e5
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    \n
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  4. \u6452\u5f03 DMP\uff0c\u5229\u7528\u80fd\u591f\u89e3\u51b3\u5c40\u9650\u6027\u7684\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u3002. <\/b>\u901a\u8fc7 DMP\uff08Data \u7ba1\u7406\u5e73\u53f0\uff09\u8fdb\u884c\u57fa\u4e8e Cookie \u7684 targeting \u8d8a\u6765\u8d8a\u4f4e\u6548\uff0c\u56e0\u6b64\u5e7f\u544a\u5546\u4e0d\u5e94\u518d\u4f9d\u8d56\u8fd9\u79cd\u65b9\u6cd5\uff0c\u800c\u5e94\u5f00\u59cb\u5229\u7528\u53ef\u89e3\u51b3\u6807\u8bc6\u7b26\u4e22\u5931\u95ee\u9898\u7684\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u3002\u8c37\u6b4c\u548c Facebook \u7b49\u5927\u578b\u7f51\u7edc\u4e5f\u5229\u7528 x-device graphs (<\/span>\u5c06\u4e2a\u4eba\u4e0e\u4ed6\u4eec\u4f7f\u7528\u7684\u6240\u6709\u8bbe\u5907\u8054\u7cfb\u5728\u4e00\u8d77\u7684\u5730\u56fe) <\/span>\u5f53\u4e0e first-party data \u4e00\u8d77\u4f7f\u7528\u65f6\uff0c\u53ef\u786e\u4fdd\u8de8\u8bbe\u5907\u548c\u5e73\u53f0\u7684\u5ba2\u6237\u5b9a\u4f4d\u4ecd\u7136\u6709\u6548\u3002.<\/span><\/span>\u00a0<\/span><\/li>\n
  5. \u5229\u7528\u589e\u91cf\u7814\u7a76\u6765\u8861\u91cf\u6d3b\u52a8\u7684\u5f71\u54cd\u3002. <\/b>\u65b0\u7684\u9690\u79c1\u4fdd\u62a4\u63aa\u65bd\u610f\u5473\u7740\u4e00\u5bf9\u4e00\u7684\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u6d4b\u91cf\u5f88\u5feb\u5c06\u6210\u4e3a\u8fc7\u53bb\u3002\u56e0\u6b64\uff0c\u5f00\u59cb\u8f6c\u5411\u589e\u91cf\u7814\u7a76\u548c\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\uff0c\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u4e0d\u540c\u5e7f\u544a\u6e20\u9053\u652f\u51fa\u7684\u771f\u5b9e\u5f71\u54cd......\u800c\u65e0\u9700\u4e2a\u4eba ID\u3002.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n

    \u5bf9\u54c1\u724c\u800c\u8a00\uff0ciOS 14 \u8fdc\u975e\u5e7f\u544a\u672b\u65e5\uff0c\u800c\u662f\u56f4\u7ed5\u66f4\u53ef\u9760\u7684 first-party data \u8c03\u6574\u6218\u7565\u7684\u826f\u673a\u3002\u867d\u7136\u4f1a\u6709\u4e00\u4e2a\u8fc7\u6e21\u671f\uff0c\u4f46\u4f01\u4e1a\u8d8a\u5feb\u5efa\u7acb\u8d77\u57fa\u4e8e\u6709\u6548\u4f7f\u7528 first-party data \u7684\u8425\u9500\u80fd\u529b\uff0c\u5c31\u80fd\u8d8a\u5feb\u91cd\u62fe\u8f89\u714c--\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u6709\u6548\u4f53\u9a8c\u3002.\u00a0\u00a0\u00a0<\/span><\/p>\n

    \u5bf9\u5982\u4f55\u9a7e\u9a6d\u8fd9\u4e9b\u53d8\u5316\u6216\u6240\u6709\u7b2c\u4e09\u65b9 cookies \u5373\u5c06\u6d88\u4ea1\u6709\u7591\u95ee\uff1f\u7ed9\u6211\u4eec\u7559\u8a00 hello-uk@artefact.com<\/a>.\u00a0<\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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    <\/span><\/a><\/span>

    \u5bf9\u6570\u5b57\u6280\u672f\u548c data marketing \u611f\u5174\u8da3\uff1f<\/b><\/p>\n

    \u6ce8\u518c Data Digest\uff08Artefact \u65f6\u4e8b\u901a\u8baf\uff09\uff0c\u6bcf\u6708\u5728\u60a8\u7684\u6536\u4ef6\u7bb1\u4e2d\u6536\u5230\u53ef\u884c\u7684\u5efa\u8bae\u3001\u89c1\u89e3\u548c\u610f\u89c1\u3002.<\/p>\n

    \u7ed9\u6211\u62a5\u540d<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

    2020 \u5e74 12 \u6708 14 \u65e5
    \niOS 14 \u5f15\u5165\u4e86\u5e94\u7528\u7a0b\u5e8f\u7684\u9009\u62e9\u6743\u9650\uff0c\u8fd9\u5c06\u4f7f\u54c1\u724c\u66f4\u96be\u9488\u5bf9\u4e2a\u4eba\u6d88\u8d39\u8005\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u4e5f\u66f4\u96be\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u3002Artefact \u5206\u6790\u548c Data \u8425\u9500\u4e3b\u7ba1 Bobby Gray \u5206\u6790\u4e86\u8fd9\u4e00\u5f71\u54cd\uff0c\u5e76\u89e3\u91ca\u4e86\u54c1\u724c\u5982\u4f55\u4f7f\u7528 first-party data \u8fdb\u884c\u5e94\u5bf9\u3002.<\/p>","protected":false},"featured_media":21467,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-21466","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/21466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/21467"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=21466"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=21466"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=21466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}