{"id":21612,"date":"2021-01-05T15:51:37","date_gmt":"2021-01-05T15:51:37","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=21612"},"modified":"2024-09-20T17:45:38","modified_gmt":"2024-09-20T16:45:38","slug":"how-to-master-the-basics-of-people-based-media-attribution","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-to-master-the-basics-of-people-based-media-attribution\/","title":{"rendered":"\u5982\u4f55\u638c\u63e1\u4ee5\u4eba\u4e3a\u57fa\u7840\u7684\u5a92\u4f53\u5f52\u56e0\u57fa\u7840\u77e5\u8bc6"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/How-to-master-the-basics-of-people-based-media-attribution-copie-2.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb\/\u89c1\u89e3<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>2021 \u5e74 1 \u6708 5 \u65e5<br \/>\nFacebook Attribution\u3001Google Analytics \u548c Adobe Analytics \u7b49\u8425\u9500\u5f52\u56e0\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u83b7\u5f97\u72ec\u7279\u7684\u6d1e\u5bdf\u529b\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u6e20\u9053\u548c\u63a5\u89e6\u70b9\u4e0a\u7684\u884c\u4e3a\uff0c\u4f46\u524d\u63d0\u662f\u4ed6\u4eec\u5fc5\u987b\u6b63\u786e\u8bbe\u7f6e\u8fd9\u4e9b\u5de5\u5177\u3002\u5fb7\u56fd Artefact \u793e\u4ea4\u5a92\u4f53\u4e3b\u7ba1 Katharina Zilke \u6982\u8ff0\u4e86\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u91c7\u53d6\u7684\u4e94\u4e2a\u6b65\u9aa4\uff0c\u4ee5\u4fbf\u4e3a\u81ea\u5df1\u5e26\u6765\u6700\u5927\u7684\u6210\u529f\u673a\u4f1a\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p><b>\u6b65\u9aa4 #1.\u4e3b data \u7cfb\u5217<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u60a8\u4f7f\u7528\u54ea\u79cd\u5f52\u56e0\u5de5\u5177\uff0c\u90fd\u5fc5\u987b\u4e3a\u5176\u63d0\u4f9b\u8db3\u591f\u7684\u9ad8\u8d28\u91cf data\u3002\u5982\u4eca\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\u6f2b\u957f\u3001\u590d\u6742\u4e14\u975e\u7ebf\u6027\uff0c\u56e0\u6b64\u5728\u5f52\u56e0\u5de5\u5177\u4e2d\u8fde\u63a5\u6240\u6709\u7528\u6237\u63a5\u89e6\u70b9\u3001\u4e8b\u4ef6\u548c\u4e92\u52a8\u81f3\u5173\u91cd\u8981\u3002\u5b64\u7acb\u5730\u8861\u91cf\u6e20\u9053\u662f\u4f4e\u6548\u7684\uff0c\u800c\u4e14\u4f1a\u4f7f\u60a8\u65e0\u6cd5\u5168\u9762\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u6240\u6709\u4e92\u52a8\u65c5\u7a0b\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9002\u7528\u4e8e\u5f52\u56e0\u5de5\u5177\u7684 Data \u5305\u62ec<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5a92\u4f53\u548c\u73b0\u573a data<\/b><span style=\"font-weight: 400;\">, \u4f8b\u5982\u5728\u5e7f\u544a\u4e2d\u690d\u5165\u8ddf\u8e2a\u6807\u7b7e\u3001, <\/span><span style=\"font-weight: 400;\">\u4e4c\u5c14\u5947\u8ddf\u8e2a\u6a21\u5757 (<\/span><b>UTM<\/b><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\"> \u4fe1\u606f\uff08\u6765\u81ea\u5e7f\u544a\u767b\u9646\u9875\u9762 URL\uff09\u3001\u7f51\u7ad9\u50cf\u7d20\uff08\u7528\u4e8e\u8ddf\u8e2a\u73b0\u573a\u7528\u6237\u884c\u4e3a\uff09\u548c\u79fb\u52a8\u8f6f\u4ef6\u5f00\u53d1\u5de5\u5177\u5305\uff08SDK\uff0c\u7528\u4e8e\u6d4b\u91cf\u5e94\u7528\u5185\u4e8b\u4ef6\uff09\u3002.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u548c\u79bb\u7ebf data\u3001, <\/b><span style=\"font-weight: 400;\">\u6574\u5408\u5e97\u5185\u8f6c\u5316\u548c\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u5982\u7535\u8bdd\u547c\u53eb\u548c\u5e97\u94fa\u8bbf\u95ee\u3002.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6210\u672c data\u3001, <\/b><span style=\"font-weight: 400;\">\u5305\u62ec\u4ece\u5728\u7ebf\u5a92\u4f53\u4e8b\u4ef6\uff08\u5982\u5370\u8c61\u3001\u70b9\u51fb\u548c\u6d4f\u89c8\uff09\u5230\u79bb\u7ebf\u4e8b\u4ef6\uff08\u5982\u8bbf\u95ee\u548c\u8d2d\u4e70\uff09\u7684\u6240\u6709\u5185\u5bb9\u3002.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>\u6b65\u9aa4 #2.\u786e\u4fdd data \u7684\u8d28\u91cf\u548c\u4e00\u81f4\u6027<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6536\u96c6 data \u540e\uff0c\u4fdd\u6301\u6e05\u6d01\u81f3\u5173\u91cd\u8981\u3002\u6b63\u5982 data \u79d1\u5b66\u5bb6\u7ecf\u5e38\u63d0\u9192\u6211\u4eec\u7684\u90a3\u6837\uff1a\u5783\u573e\u8fdb\uff0c\u5783\u573e\u51fa\u3002\u6700\u4f73\u5b9e\u8df5\u7b56\u7565\u5305\u62ec\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u521b\u5efa\u4e00\u81f4\u7684\u547d\u540d\u7ea6\u5b9a<br \/>\n<\/b>\u5f52\u56e0 reports \u4e2d\u663e\u793a\u7684\u6240\u6709\u4fe1\u606f\u90fd\u5c06\u6765\u81ea\u4e0a\u6587\u8ba8\u8bba\u7684\u4e0d\u540c data 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reports\uff0c\u4ee5\u4fbf\u6839\u636e\u9700\u8981\u91cd\u65b0\u7ec4\u7ec7\u5206\u7ec4\u3002\u56e0\u6b64\uff0c\u53ef\u4ee5\u5220\u9664\u4e0d\u76f8\u5173\u7684\u6765\u6e90\uff0c\u4ee5\u907f\u514d reports \u4e2d\u51fa\u73b0\u504f\u5dee\u3002.<\/li>\n<li aria-level=\"1\"><b>\u4fdd\u6301\u8d28\u91cf\u4fdd\u8bc1<br \/>\n<span style=\"font-weight: 400;\">\u5bf9\u4e8e data \u6d41\u91cf\u7684\u4efb\u4f55\u5de5\u4e1a\u5316\uff08\u5728\u6211\u4eec\u7684\u6848\u4f8b\u4e2d\u662f\u6210\u672c\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u548c\/\u6216\u79bb\u7ebf data\uff09\uff0c\u60a8\u5e94\u786e\u4fdd\u5b9e\u65bd\u8d28\u91cf\u4fdd\u9669\u68c0\u67e5\uff0c\u4ee5\u4fbf\u5728 data \u4f20\u8f93\u6027\u80fd\u964d\u4f4e\u65f6\u53d1\u51fa\u8b66\u62a5\u3002\u5206\u9500\u5de5\u5177\u901a\u5e38\u4f1a\u63d0\u4f9b\u96c6\u6210\u8bca\u65ad\u529f\u80fd\uff0c\u6301\u7eed\u68c0\u67e5\u96c6\u6210\u662f\u5426\u6b63\u786e\u3002.<\/span><\/b><\/li>\n<\/ul>\n<p><b>\u6b65\u9aa4 #3.\u578b\u53f7\u6210\u529f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6536\u96c6\u5e76\u5339\u914d\u6240\u6709 data \u540e\uff0c\u5c31\u53ef\u4ee5\u4e3a\u7528\u6237\u4e92\u52a8\u7684\u6bcf\u4e2a\u63a5\u89e6\u70b9\u5206\u914d\u8f6c\u5316\u6743\u91cd\u4e86\u3002\u6743\u91cd\u7684\u5206\u914d\u5c06\u9075\u5faa\u4e00\u4e2a\u7279\u5b9a\u7684\u6a21\u578b\uff0c\u4ee5\u89e3\u91ca\u54ea\u4e9b\u5173\u952e\u56e0\u7d20\u63a8\u52a8\u4e86\u7528\u6237\u7684\u8f6c\u5316\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u4e24\u79cd\u6a21\u5f0f\uff1a\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u57fa\u4e8e\u89c4\u5219\u6216\u542f\u53d1\u5f0f\u6a21\u578b<\/b><span style=\"font-weight: 400;\"> \u91c7\u7528\u81ea\u4e0a\u800c\u4e0b\u7684\u65b9\u6cd5\uff0c\u7531\u60a8\u51b3\u5b9a\u65c5\u7a0b\u4e2d\u5bf9\u6700\u7ec8\u8f6c\u5316\u5f71\u54cd\u6700\u5927\u7684\u4f4d\u7f6e\u3002\u5b83\u4eec\u901a\u5e38\u662f\u6839\u636e\u4e1a\u52a1\u5047\u8bbe\u8fdb\u884c\u5f52\u56e0\u7684\u7b2c\u4e00\u6b65\uff0c\u56e0\u4e3a\u5b83\u4eec\u51e0\u4e4e\u4e0d\u9700\u8981\u8bbe\u7f6e\uff0c\u800c\u4e14\u662f\u900f\u660e\u7684\u3002\u5b83\u4eec\u901a\u5e38\u7528\u4e8e\u5f00\u59cb\u5efa\u7acb\u5386\u53f2\u7ee9\u6548\u57fa\u7ebf\uff0c\u5e76\u6539\u8fdb\u5355\u4e00\u6e20\u9053\u8425\u9500\u6d3b\u52a8\u7684\u4f18\u5316\u3002.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data \u9a71\u52a8\u578b <\/b><span style=\"font-weight: 400;\">data \u91c7\u7528\u79d1\u5b66\u7b97\u6cd5\uff0c\u6839\u636e\u4f30\u8ba1\u7684\u589e\u91cf\u4ef7\u503c\u5206\u914d\u4fe1\u7528\u3002\u8fd9\u79cd\u81ea\u4e0b\u800c\u4e0a\u7684\u65b9\u6cd5\u5f80\u5f80\u66f4\u8d34\u8fd1\u73b0\u5b9e\uff0c\u56e0\u4e3a data \u53ef\u4ee5\u8bc6\u522b\u6e20\u9053\u5728\u6700\u7ec8\u8f6c\u5316\u4e2d\u7684\u6743\u91cd\uff0c\u800c\u4e0d\u53d7\u6e20\u9053\u5728\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u6240\u5904\u4f4d\u7f6e\u7684\u5f71\u54cd\u3002. <\/span><\/li>\n<\/ol>\n<p>\u627e\u5230\u6700\u4f73\u3001\u6700\u51c6\u786e\u7684\u5f52\u56e0\u6a21\u578b\u4f1a\u5bf9\u9884\u7b97\u6548\u7387\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\u3002\u8981\u627e\u5230\u9002\u5408\u60a8\u7684\u6a21\u578b\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u8fd0\u884c\u8f6c\u6362\u63d0\u5347\uff0c\u4ee5\u786e\u5b9a\u4e0e\u7279\u5b9a\u6e20\u9053\u76f8\u5173\u7684\u589e\u91cf\u8f6c\u6362\u3002\u6b64\u5916\uff0c\u6d4b\u8bd5\u591a\u4e2a\u5f52\u56e0\u6a21\u578b\u548c\u56de\u6eaf\u7a97\u53e3\uff0c\u6bd4\u8f83\u54ea\u79cd\u7ec4\u5408\u66f4\u63a5\u8fd1\u8f6c\u6362\u63d0\u5347\u7ed3\u679c\u3002.<\/p>\n<p><b>\u6b65\u9aa4 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400;\">\u5982\u679c\u60a8\u6b63\u5728\u4f7f\u7528\u5e73\u53f0\u4e0a\u7684\u5f52\u56e0\u5de5\u5177\uff0c\u539f\u751f\u62a5\u544a\u529f\u80fd\u5c06\u4f7f\u60a8\u80fd\u591f\u83b7\u5f97\u9ad8\u7ea7\u77e5\u8bc6\u5e76\u56de\u7b54\u4ee5\u4e0b\u95ee\u9898\uff1a\u54ea\u4e9b\u662f\u6700\u5e38\u89c1\u3001\u6700\u6709\u6548\u7684\u6d88\u8d39\u8005\u8f6c\u5316\u8def\u5f84\uff1f\u54ea\u4e9b\u6e20\u9053\u6700\u5e38\u4f7f\u7528\uff0c\u4f7f\u7528\u987a\u5e8f\u5982\u4f55\uff1f\u54ea\u4e9b\u6e20\u9053\u5bf9\u6700\u7ec8\u8f6c\u5316\u5f71\u54cd\u6700\u5927\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u9009\u62e9\u548c\u4f7f\u7528\u8bb8\u591a\u53d8\u91cf\uff0c\u5982\u56de\u6eaf\u7a97\u53e3\u3001\u5f52\u56e0\u6a21\u578b\u548c\u8f6c\u6362 KPI\u3002\u81ea\u5b9a\u4e49\u89c6\u56fe\u5141\u8bb8\u60a8\u6309\u8425\u9500\u6d3b\u52a8\u3001audience \u6216\u5e7f\u544a\u7ec6\u5206\u60a8\u7684 reports\u3002.<\/span><\/p>\n<p><b>\u6b65\u9aa4 #5.\u8fdb\u4e00\u6b65\u4f7f\u7528\u539f\u59cb data 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400;\">\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u53ef\u8bbf\u95ee\u7684 data \u5c06\u662f\u7b26\u5408\u9884\u5b9a\u4e49\u5206\u7c7b\u6807\u51c6\u7684\u805a\u5408 data\u3002\u8981\u8bbf\u95ee\u6700\u8be6\u7ec6\u7684\u539f\u59cb data\uff0c\u60a8\u9700\u8981\u542f\u7528\u94fe\u63a5\u5e76\u4f7f\u7528\u7279\u5b9a\u5de5\u5177\uff0c\u5982 Google data \u7684 Ads Data Hub \u548c Facebook \u7684 Advanced Analytics\u3002.<\/span><\/p>\n<p><b>\u504f\u89c1\u548c\u9677\u9631<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f5c\u4e3a\u7ed3\u675f\u8bed\uff0c\u91cd\u8981\u7684\u662f\u8981\u8ba4\u8bc6\u5230\uff0c\u65e0\u8bba\u60a8\u8f93\u5165\u4ec0\u4e48 data\uff0c\u6ca1\u6709\u4e00\u4e2a\u5f52\u56e0\u5de5\u5177\u662f\u5b8c\u7f8e\u7684\uff1b\u5728\u6bd4\u8f83\u548c\u5bf9\u6bd4\u5de5\u5177\u65f6\uff0c\u60a8\u53ef\u80fd\u4f1a\u53d1\u73b0\u5dee\u5f02\u3002\u7740\u9646\u9875\u8bbf\u95ee\u91cf\u548c\u8f6c\u5316\u7387\u5728\u4e0d\u540c\u5de5\u5177\u4e2d\u7684\u8ddf\u8e2a\u53ef\u80fd\u4e0d\u540c\uff0c\u4f8b\u5982\uff0c\u7531\u4e8e Facebook \u4e0e GA \u7684\u8f6c\u5316\u8ddf\u8e2a\u5b58\u5728\u51b2\u7a81\uff0c\u6216\u7531\u4e8e Cookie \u7684\u4e0d\u540c\u3002<\/span> <span style=\"font-weight: 400;\">\u8ddf\u8e2a\u95ee\u9898\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5f52\u56e0\u4ecd\u662f\u8425\u9500\u4eba\u5458\u7684\u5723\u676f\uff0c\u9075\u5faa\u4ee5\u4e0b\u4e94\u4e2a\u6b65\u9aa4\u5c06\u786e\u4fdd\u60a8\u8bbe\u7f6e\u7684\u5f52\u56e0\u5de5\u5177\u4e3a\u60a8\u5e26\u6765\u6700\u5927\u7684\u6210\u529f\u673a\u4f1a\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" 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style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/10\/Facebook_guidebookcover-shadow.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/bit.ly\/2GdHTW7\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>\u8fdb\u4e00\u6b65\u4e86\u89e3\u4ee5\u4eba\u4e3a\u57fa\u7840\u7684\u5a92\u4f53\u5f52\u56e0\u3002.<\/b><\/p>\n<p>\u7acb\u5373\u4e0b\u8f7d\u6211\u4eec\u7684\u6307\u5357\uff01<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2021 \u5e74 1 \u6708 5 \u65e5<br \/>\nFacebook Attribution\u3001Google Analytics \u548c Adobe Analytics \u7b49\u8425\u9500\u5f52\u56e0\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u83b7\u5f97\u72ec\u7279\u7684\u6d1e\u5bdf\u529b\uff0c\u4e86\u89e3\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u6e20\u9053\u548c\u63a5\u89e6\u70b9\u4e0a\u7684\u884c\u4e3a\uff0c\u4f46\u524d\u63d0\u662f\u4ed6\u4eec\u5fc5\u987b\u6b63\u786e\u8bbe\u7f6e\u8fd9\u4e9b\u5de5\u5177\u3002\u5fb7\u56fd Artefact \u793e\u4ea4\u5a92\u4f53\u4e3b\u7ba1 Katharina Zilke \u6982\u8ff0\u4e86\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u91c7\u53d6\u7684\u4e94\u4e2a\u6b65\u9aa4\uff0c\u4ee5\u4fbf\u4e3a\u81ea\u5df1\u5e26\u6765\u6700\u5927\u7684\u6210\u529f\u673a\u4f1a\u3002.<\/p>","protected":false},"featured_media":22237,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-21612","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/21612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/22237"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=21612"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=21612"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=21612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}