{"id":21983,"date":"2021-01-04T08:09:55","date_gmt":"2021-01-04T08:09:55","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=21983"},"modified":"2025-09-04T14:03:27","modified_gmt":"2025-09-04T13:03:27","slug":"apple-search-and-google-a-false-comparison-2","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/apple-search-and-google-a-false-comparison-2\/","title":{"rendered":"\u82f9\u679c\u641c\u7d22\u4e0e\u8c37\u6b4c\u7684\u5bf9\u7acb"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5965\u5229\u7ef4\u8036-\u4f69\u5c14\u8d1d\u7279<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>responsable du p\u00f4le seo chez ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>\u81ea 2014 \u5e74\u4ee5\u6765\u4e00\u76f4\u6709\u4e00\u79cd\u8bf4\u6cd5\uff1a\u82f9\u679c\u516c\u53f8\u6b63\u5728\u5f00\u53d1\u81ea\u5df1\u7684\u7814\u53d1\u5de5\u5177\u3002\u76ee\u524d\u5df2\u6709\u591a\u4e2a\u9879\u76ee\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u7684\u9879\u76ee\u5c06\u4e8e 2020 \u5e74\u5b8c\u6210\uff0c\u4f46\u6700\u7ec8\u7ed3\u679c\u4e0e\u6211\u4eec\u60f3\u8c61\u7684\u5e76\u4e0d\u4e00\u81f4\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>\u5728\u81ea\u7136\u641c\u7d22\u9886\u57df\uff0c\u53ea\u6709\u4e00\u4e2a\u641c\u7d22\u5de5\u5177\u5728\u5168\u7403 \u201c\u540d\u5217\u524d\u8305\u201d\uff0c\u5176\u5e02\u573a\u4efd\u989d\u4e3a 92%\u3002\u4ece\u5404\u56fd\u7684\u60c5\u51b5\u6765\u770b\uff0c\u8c37\u6b4c\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f46\u5bf9\u76f4\u63a5\u7ade\u4e89\u8005\uff08\u5fae\u8f6f\u7684\u5fc5\u5e94\uff09\u53ea\u5360\u5fae\u4e0d\u8db3\u9053\u7684\u90e8\u5206\uff0c\u6216\u4e0e\u5176\u4ed6\u7ade\u4e89\u8005\uff08\u4fc4\u7f57\u65af\u7684 Yandex\uff09\u5e76\u9a7e\u9f50\u9a71\uff0c\u6216\u6839\u672c\u4e0d\u5b58\u5728\uff08\u5728\u4e2d\u56fd\uff0c\u9762\u5bf9\u7684\u662f\u767e\u5ea6\u548c\u641c\u72d7\u7b49\u56fd\u5bb6\u5de5\u5177\uff09\u3002\u4e0e\u8c37\u6b4c\u6b63\u9762\u7ade\u4e89\uff0c\u4e0e\u5176\u8bf4\u662f\u63d0\u4f9b\u5229\u57fa\u670d\u52a1\uff0c\u8fd8\u4e0d\u5982\u8bf4\u662f\u5728\u505a\u65e0\u7528\u529f\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u4eca\u5e74\u4ecd\u6709\u6587\u7ae0\u80af\u5b9a <em>\u201c\u82f9\u679c\u4e3a\u4e0e\u8c37\u6b4c\u5e76\u9a7e\u9f50\u9a71\u5f00\u53d1\u81ea\u5df1\u7684\u7814\u53d1\u5de5\u5177\u201d<\/em>. .\u8bf4\u660e \uff1a<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u82f9\u679c\u8d85\u8d8a\u8c37\u6b4c\u7684\u751f\u6001\u7cfb\u7edf<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>\u82f9\u679c\u516c\u53f8\u5728\u5176\u4e2a\u4eba\u7535\u8111\uff08Mac OS\uff09\u548c\u667a\u80fd\u624b\u673a\/\u5e73\u677f\u7535\u8111\uff08iOS \u548c iPadOS\uff09\u4e0a\u63d0\u4f9b\u4e86\u901a\u8fc7 Siri \u548c Spotlight \u8fdb\u884c\u641c\u7d22\u7684\u529f\u80fd\u3002\u8fd9\u4e9b\u5de5\u5177\u66f4\u50cf\u662f\u5185\u90e8\u641c\u7d22\u5de5\u5177\uff08\u641c\u7d22\u6587\u4ef6\u6216\u5e94\u7528\u7a0b\u5e8f\uff09\uff0c\u800c\u4e0d\u662f\u7f51\u7edc\u641c\u7d22\u5de5\u5177\uff0c\u5c3d\u7ba1\u5b83\u4eec\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u63d0\u4f9b\u4e86 \u201cSiri \u5efa\u8bae\u7684\u7f51\u7ad9\u201d\u3002.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%270%27%20viewBox%3D%270%200%20400%200%27%3E%3Crect%20width%3D%27400%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/article-SEO-Apple-search.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 400px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"400\" height=\"auto\" \/><div class=\"fusion-text fusion-text-5\"><p>\u8fd9\u4e9b\u7f51\u7edc\u6210\u679c\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u7531\u8c37\u6b4c\uff08\u67d0\u4e9b\u5e74\u4efd\u7531\u5fc5\u5e94\uff09\u63d0\u4f9b\uff0c\u5176\u57fa\u7840\u662f\u8c37\u6b4c\u4e0e\u82f9\u679c\u8fbe\u6210\u7684\u72ec\u5bb6\u5546\u4e1a\u534f\u8bae\u3002Cet accord est menac\u00e9 par les poursuites de la justice des USA contre Google pour abus de position dominante, on peut donc juger coh\u00e9rent qu'Apple anticipe pour continuer de fournir un service \u00e9quivalent \u00e0 ses utilisateurs.<\/p>\n<p>\u8ba9\u6211\u4eec\u4ece\u4fe1\u606f\u6765\u6e90\u6f84\u6e05\u95ee\u9898\uff1aApple \u63d0\u4f9b\u652f\u6301\u9875\u9762\u201c<a href=\"https:\/\/support.apple.com\/fr-fr\/HT204683\" target=\"_blank\" rel=\"noopener\">\u82f9\u679c\u673a\u5668\u4eba\u7684\u5efa\u8bae<\/a>\u201d\u9644\u52a0\u4e86\u591a\u4e2a\u56de\u590d\u5185\u5bb9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u82f9\u679c\u516c\u53f8\u7684\u7d22\u5f15\u673a\u5668\u4eba\uff1aApplebot<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u82f9\u679c\u516c\u53f8\u5728\u8fd1 5 \u5e74\u524d\u5c31\u62e5\u6709\u4e86\u4e00\u4e2a\u7f51\u9875\u7d22\u5f15\u673a\u5668\u4eba\uff0c\u5176\u6587\u6863\u4e2d\u8fd8\u5217\u51fa\u4e86\u591a\u4e2a\u6307\u793a\u5b8c\u6574\u641c\u7d22\u5de5\u5177\uff08\u540d\u4e3a \"\u82f9\u679c\u641c\u7d22\"\uff09\u7684\u4fe1\u606f\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e0d <b>\u722c\u866b<\/b> (<a href=\"https:\/\/www.mercatique-electronique.com\/guide-screaming-frog\/\" target=\"_blank\" rel=\"noopener\">\u63a2\u7d22\u673a\u5668\u4eba<\/a>) pour explorer les sites web de page en page<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">l\u2019<b>affichage du contenu des pages<\/b> comme un internaute<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5efa\u9020\u4e00\u4e2a <b>\u7d22\u5f15<\/b> (sous-entendu par le respect des consignes d'indexation par la balise <i>\u5143\u673a\u5668\u4eba<\/i>)<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u63cf\u8ff0 <b>\u5b9a\u4f4d\u5668<\/b> :<\/p>\n<p>- \u7528\u6237\u5bf9\u7814\u7a76\u6210\u679c\u7684\u53c2\u4e0e\u60c5\u51b5<\/p>\n<p>- \u9875\u9762\u4e0e\u8bf7\u6c42\u7684\u76f8\u5173\u6027<\/p>\n<p>- \u6765\u81ea\u5176\u4ed6\u7f51\u9875\u7684\u94fe\u63a5\u6570\u91cf\u548c\u8d28\u91cf<\/p>\n<p>- \u901a\u8fc7\u7528\u6237\u7684\u672c\u5730\u5316\u8fdb\u884c\u4e2a\u6027\u5316\u8bbe\u7f6e<\/p>\n<p>- \u7f51\u9875\u6982\u5ff5\u7279\u5f81<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">et un nom officiel : Apple Search<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><p>\u8fd9\u4e9b\u8981\u7d20\u6784\u6210\u4e86\u4e00\u4e2a\u7814\u7a76\u5e73\u53f0\u3002\u4f46\u9664\u6b64\u4e4b\u5916\uff0c\u5b83\u662f\u5426\u8fd8\u80fd\u9762\u5411\u6574\u4e2a\u5e02\u573a\uff0c\u5e76\u4e0e\u5e02\u573a\u4e0a\u7684\u884c\u4e3a\u8005\u8fdb\u884c\u6b63\u9762\u5408\u4f5c\u5462\uff1f\u82f9\u679c\u516c\u53f8\u5728\u5176\u6587\u6863\u4e2d\u660e\u786e\u6307\u51fa\uff0c\u201cApplebot \u662f Siri \u5efa\u8bae\u548c Spotlight \u5efa\u8bae\u7b49\u4ea7\u54c1\u7684\u5de5\u5177\u201d\uff0c\u4f46\u5e76\u672a\u5c31\u6b64\u8fdb\u884c\u4efb\u4f55\u4ea4\u6d41\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u82f9\u679c\u641c\u7d22\u662f\u5426\u9700\u8981\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u4ece\u603b\u4f53\u4e0a\u770b\uff0c\u4e0d\u540c\u7684\u7814\u7a76\u5de5\u5177\u5728\u529f\u80fd\u548c\u6700\u7ec8\u7ed3\u679c\u4e0a\u90fd\u6709\u5f88\u5927\u5dee\u5f02\u3002\u6839\u636e\u7528\u6237\u7684\u8981\u6c42\u63d0\u4f9b\u6700\u597d\u7684\u7f51\u9875\u3002\u53ea\u8981\u5b58\u5728\u5dee\u5f02\uff0c\u5dee\u5f02\u5c31\u5fae\u4e4e\u5176\u5fae\uff0c\u56e0\u6b64\u53ef\u4ee5\u8ba4\u4e3a\u4e3a Google \u4f18\u5316\u7684\u7f51\u7ad9\u5bf9\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u6765\u8bf4\u5c31\u662f 95%\u3002\u5982\u679c Apple Search \u4e0d\u518d\u662f\u81ea\u52a8\u641c\u7d22\u5de5\u5177\uff0c\u4e5f\u4f1a\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>\u4ece\u66f4\u7b80\u6d01\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u82f9\u679c\u641c\u7d22\u4e0e\u5176\u8bf4\u662f\u4e00\u4e2a\u771f\u6b63\u7684\u5de5\u5177\uff0c\u5012\u4e0d\u5982\u8bf4\u662f\u4e00\u9879\u4e3a\u82f9\u679c\u8bbe\u5907\u670d\u52a1\u7684\u6280\u672f\u3002\u4f8b\u5982\uff0c\u5b83\u65e0\u6cd5\u63d0\u4f9b\u8be6\u7ec6\u7684\u641c\u7d22\u7ed3\u679c\u9875\u9762\uff0c\u4e5f\u65e0\u6cd5\u5bf9\u8bf7\u6c42\u7684\u7f51\u9875\u8fdb\u884c\u5206\u7c7b\u3002\u56e0\u6b64\uff0c\u82f9\u679c\u641c\u7d22\u5e76\u4e0d\u80fd\u4e0e\u8c37\u6b4c\u5e76\u9a7e\u9f50\u9a71\uff0c\u800c\u8c37\u6b4c\u7ecf\u8fc7 20 \u591a\u5e74\u7684\u53d1\u5c55\uff0c\u5176\u641c\u7d22\u7ed3\u679c\u7684\u76f8\u5173\u6027\u548c\u5e02\u573a\u4e3b\u5bfc\u5730\u4f4d\u5df2\u7ecf\u8fdc\u8fdc\u8d85\u8fc7\u4e86\u82f9\u679c\u641c\u7d22\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u81ea 2014 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