{"id":22005,"date":"2020-05-05T10:38:00","date_gmt":"2020-05-05T09:38:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22005"},"modified":"2025-09-04T14:03:20","modified_gmt":"2025-09-04T13:03:20","slug":"seo-news-may-2020","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/seo-news-may-2020\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b0\u95fb - 2020 \u5e74 5 \u6708"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5965\u5229\u7ef4\u8036-\u4f69\u5c14\u8d1d\u7279<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>responsable du p\u00f4le seo chez ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - \u8c37\u6b4c\u65b0\u95fb<\/h2><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u6838\u5fc3\u7f51\u7edc\u91cd\u8981\u4fe1\u606f\u5728 Search Console \u4e2d\u663e\u793a<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Search Console \u4e2d\u7684\u7f51\u7ad9\u901f\u5ea6\u62a5\u544a\u66f4\u540d\u4e3a Web Vitals \/ Signaux Web Essentiels\uff0c\u96c6\u4e2d\u5728 3 \u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u4e0a\uff1aLCP\u3001FID\u3001CLS<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225\" target=\"_blank\" rel=\"noopener\">https:\/\/searchengineland.com\/core-web-vitals-report-replaces-speed-report-in-google-search-console-what-you-need-to-know-335225<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/webmasters\/answer\/9205520<\/a><\/p>\n<p>\u8c37\u6b4c\u4eca\u5e74\u63d0\u51fa\u7684\u4e09\u9879\u5173\u952e\u7ee9\u6548\u6307\u6807\u4e0e\u7528\u6237\u4f53\u9a8c\u6709\u5173\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">LCP \u663e\u793a\u5728\u663e\u793a\u7b2c\u4e00\u89c6\u89c9\u5143\u7d20\u4e4b\u524d\u7684\u7b49\u5f85\u65f6\u95f4<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">FID \u663e\u793a\u7f51\u7ad9\u7684\u4e92\u52a8\u7a0b\u5ea6<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">CLS \u53ef\u68c0\u6d4b\u9875\u9762\u7684\u89c6\u89c9\u7a33\u5b9a\u6027\uff1a\u662f\u5426\u6709\u90e8\u4ef6\u5728\u5145\u7535\u7ed3\u675f\u524d\u6389\u843d\u3002.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>\u8fd9\u4e09\u4e2a KPI \u5728 Search Console\u3001Signaux Web Essentiels \u62a5\u544a\u548c PageSpeed Insights \/ LightHouse \u4e2d\u5747\u6709\u663e\u793a\u3002\u5728 Google \u6587\u6863\uff08\u7b2c 2 \u9875\uff09\u4e2d\u5217\u51fa\u4e86\u5b83\u4eec\u7684 \"\u65ec\/\u6708\/\u5feb \"\u7b49\u7ea7\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u901f\u5ea6\u548c\u7528\u6237\u4f53\u9a8c\u662f SEO \u7684\u5b9a\u4f4d\u56e0\u7d20\u5417\uff1f<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Google \u5ba3\u5e03\uff0c\u7f51\u7edc\u6027\u80fd\u7684 3 \u4e2a KPI \u6307\u6807\u5c06\u6210\u4e3a\u5b9a\u4f4d\u56e0\u7d20\u3002.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/zh\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/\">https:\/\/www.artefact.com\/news\/la-vitesse-et-lux-impactent-elles-le-seo\/<\/a><\/p>\n<p><a href=\"https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html\" target=\"_blank\" rel=\"noopener\">https:\/\/webmaster-fr.googleblog.com\/2020\/06\/evaluating-page-experience.html<\/a><\/p>\n<p>\u201c\u6211\u4eec\u5f88\u5feb\u5c31\u4f1a\u6ce8\u610f\u5230\uff0c\u5728\u8c37\u6b4c\u7528\u6765\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u5206\u7c7b\u7684\u6570\u767e\u4e2a\u6807\u5fd7\u4e2d\uff0c\u7f51\u9875\u7684\u7528\u6237\u4f53\u9a8c\u662f\u6700\u91cd\u8981\u7684\u3002\u4ece\u8c37\u6b4c\u7684\u8fd9\u4e00\u58f0\u660e\u5f00\u59cb\uff0c\u5c31\u6709\u8bb8\u591a\u6587\u7ae0\u4e0d\u538c\u5176\u70e6\u5730\u5ba3\u79f0 \u201d\u7528\u6237\u4f53\u9a8c\u662f\u8c37\u6b4c\u5b9a\u4f4d\u7684\u65b0\u8981\u7d20\u201c\u3002\u4ece\u4e8b\u5b9e\u6765\u770b\uff0c\u6838\u5fc3\u7f51\u7ad9\u4ef7\u503c\uff08\u7528\u6237\u4f53\u9a8c\u7684\u4e09\u4e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff09\u5c06\u4f1a\u5728 \u201d\u9875\u9762\u4f53\u9a8c \u201c\u8fd9\u4e00\u5b9a\u4f4d\u56e0\u7d20\uff08\u79fb\u52a8\u517c\u5bb9\u6027\u3001HTTPS\uff09\u4e2d\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\uff0c\u800c\u8fd9\u4e00\u56e0\u7d20\u7684\u91cd\u8981\u6027\u8fd8\u5f88\u4f4e\uff0c\u5e76\u5c06\u4e8e 2021 \u5e74\u5b9e\u73b0\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">CrUX \u63a8\u51fa 10 \u9879\u5173\u952e\u7ee9\u6548\u6307\u6807\u4eea\u8868\u677f<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/ChromeUXReport\/status\/1265852602299842564<\/a><\/p>\n<p>CrUX \u662f\u7528\u6237\u5728 Chrome \u6d4f\u89c8\u5668\u4e0a\u6d4f\u89c8\u7f51\u7ad9\u7684\u901f\u5ea6 KPI \u6570\u636e\u5e93\u3002\u5b83\u53ef\u4ee5\u63d0\u4f9b\u53ef\u9760\u7684\u6570\u636e\u3002Google \u53ef\u901a\u8fc7\u4eea\u8868\u76d8\u6a21\u677f Data Studio \u7b80\u5316\u8bbf\u95ee\u7f51\u7ad9\u6570\u636e\u7684\u8fc7\u7a0b\uff0c\u8be5\u6a21\u677f\u662f\u4e0e Web Vitals \u5171\u540c\u5f00\u53d1\u7684\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - SEO \u65b0\u95fb<\/h2><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Google Podcast \u7ba1\u7406\u5668\u663e\u793a\u4e86 audience \u4e0a\u7684\u5206\u6790\u6570\u636e\u3002.<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p><a href=\"https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/techcrunch.com\/2020\/05\/05\/google-podcasts-finally-gets-listener-analytics\/<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u8c37\u6b4c\u5730\u56fe\u5c06\u5f88\u5feb\u663e\u793a\u65e0\u969c\u788d\u8bbe\u65bd\u7684\u4f4d\u7f6e<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p><a href=\"https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.phonandroid.com\/google-maps-indique-desormais-lieux-acces-handicapes.html<\/a><\/p>\n<p>D'abord dans les march\u00e9s anglophones.\u5176\u4f59\u56fd\u5bb6\u6548\u4eff\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">IA \u5728\u5fc5\u5e94\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u4f5c\u7528<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p><a href=\"https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing\" target=\"_blank\" rel=\"noopener\">https:\/\/blogs.bing.com\/search\/2020_05\/AI-at-Scale-in-Bing<\/a><\/p>\n<p>Bing \u7ecf\u5e38\u4ecb\u7ecd\u5176\u7b97\u6cd5\u548c IA \u90e8\u5206\u7684\u6f14\u53d8\u3002\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u65b0\u53d8\u5316\u662f\u5728 SERPs \u4e2d\u8bbe\u7f6e\u4e86 \"0 \u4f4d\u7f6e\"\uff1a\u5bf9\u4e8e\u4e00\u4e2a\u4e8c\u5143\u95ee\u9898\uff0cBing \u4f1a\u7ed9\u51fa\u4e00\u4e2a\u7ed3\u679c\u548c\u4e00\u4e2a\u56de\u5e94\uff08OUI \u6216 NON\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4e0a\u5e02\u516d\u5e74\u540e\uff0cQwant \u5df2\u4e0d\u518d\u662f\u4e00\u4e2a\u539f\u578b\u673a\u3002<\/h3><\/div><div class=\"fusion-text fusion-text-9\"><p><a href=\"https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nextinpact.com\/news\/108986-six-ans-apres-son-lancement-qwant-netait-quun-prototype-selon-dinum.htm<\/a><\/p>\n<p>2019 \u5e74\u5bf9\u4e00\u5bb6\u516c\u5171\u673a\u6784\u8fdb\u884c\u7684\u5ba1\u8ba1\u548c NextInpact \u7684\u72ec\u7acb\u8c03\u67e5\u8868\u660e\uff0cQwant \u5b58\u5728\u4e25\u91cd\u7f3a\u9677\uff1a\u5176\u7ed3\u679c\u4e3b\u8981\u6765\u81ea Bing\uff0c\u800c\u975e\u81ea\u52a8\u6307\u6570\uff0c\u800c\u4e14\u65f6\u95f4\u5f88\u77ed\u3002Le moteur \u00e9quipe par d\u00e9faut tous les ordinateurs de l'administration fran\u00e7aise.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e32020\u5e74\u6625\u5b63\u6240\u6709\u4e0eSEO\u76f8\u5173\u7684\u65b0\u52a8\u6001\uff1a\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u4e0eSEO\u3001\u6838\u5fc3\u7f51\u7edc\u6307\u6807\uff08Core Web Vitals\uff09\u2026\u2026<\/p>","protected":false},"featured_media":63602,"parent":0,"template":"","meta":{"_acf_changed":false},"blog-category":[],"blog-language":[],"class_list":["post-22005","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/22005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/63602"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=22005"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=22005"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=22005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}