![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/05\/Nimesh-Patel.jpg\")
![\"Image\"](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/11\/Ana-Rothmund-scaled.jpg\")
\u5f53\u4eca\u7684\u4f01\u4e1a\u9762\u4e34\u7740\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u6027\u5316\u8054\u7cfb\u7684\u6311\u6218\u3002\u5ba2\u6237\u4e92\u52a8\u5e73\u53f0\uff08CEP\uff09\u65e8\u5728\u901a\u8fc7\u96c6\u4e2d\u548c\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u3001\u5efa\u7acb\u4e00\u81f4\u6027\u548c\u4fc3\u8fdb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u6765\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\u3002\u901a\u8fc7\u7edf\u4e00 data \u548c\u4fc3\u8fdb\u5b9e\u65f6\u4e92\u52a8\uff0cCEP \u4f7f\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u3001\u6709\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u5fe0\u8bda\u5ea6\u5e76\u63a8\u52a8\u589e\u957f\u3002.<\/p>\n<\/div>
CEP \u662f\u4e00\u79cd\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u6574\u5408\u7535\u5b50\u90ae\u4ef6\u3001\u77ed\u4fe1\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5e94\u7528\u7a0b\u5e8f\u5185\u6d88\u606f\u7b49\u6e20\u9053\u7684\u5ba2\u6237\u4e92\u52a8\uff0c\u5e76\u5229\u7528\u5ba2\u6237 data \u5c06\u8fd9\u4e9b\u4f53\u9a8c\u4e2a\u6027\u5316\u3002\u8be5\u5e73\u53f0\u7684\u76ee\u6807\u662f\u5728\u6240\u6709\u63a5\u89e6\u70b9\u5b9e\u73b0\u4e2a\u6027\u5316\u3001\u53ca\u65f6\u7684\u4e92\u52a8\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u786e\u4fdd\u65e0\u7f1d\u3001\u7edf\u4e00\u7684\u4f53\u9a8c\u3002.<\/p>\n<\/div>
![\"Transforming](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/11\/article-CEPs-image-1.png\" "\\"\u5229\u7528")
<\/span><\/div>\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u7684\u4e3b\u8981\u529f\u80fd<\/h2><\/div>\u4e86\u89e3 CEP \u7684\u57fa\u672c\u529f\u80fd\uff0c\u5c31\u80fd\u4e86\u89e3\u5176\u6539\u5584\u5ba2\u6237\u53c2\u4e0e\u5ea6\u7684\u80fd\u529b\u3002.<\/p>\n<\/div>
Data \u96c6\u6210\u548c\u96c6\u4e2d\u5316<\/strong><\/h3><\/div>CEP \u5c06\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data \u6574\u5408\u4e3a\u5355\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\u3002\u901a\u8fc7\u96c6\u4e2d CRM \u7cfb\u7edf\u3001\u7f51\u7ad9\u548c\u793e\u4ea4\u5a92\u4f53\u7684 data \u4fe1\u606f\uff0cCEP \u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6bcf\u4f4d\u5ba2\u6237\u7684\u5386\u53f2\u548c\u504f\u597d\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u76f8\u5173\u3001\u66f4\u6709\u5f71\u54cd\u529b\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
\u4e2a\u6027\u5316\u548c\u7ec6\u5206<\/strong><\/h3><\/div>\u901a\u8fc7\u96c6\u4e2d\u5f0f data \u5e93\uff0cCEP \u5141\u8bb8\u4f01\u4e1a\u5bf9 audience \u8fdb\u884c\u7ec6\u5206\uff0c\u5e76\u6839\u636e\u4e2a\u4eba\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u4fe1\u606f\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u7a0b\u5ea6\u4f7f\u4fe1\u606f\u7b26\u5408\u5ba2\u6237\u7684\u504f\u597d\uff0c\u901a\u8fc7\u786e\u4fdd\u6b63\u786e\u7684\u5185\u5bb9\u5230\u8fbe\u6b63\u786e\u7684\u4eba\u624b\u4e2d\uff0c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u8f6c\u6362\u7387\u3002.<\/p>\n<\/div>
\u5168\u6e20\u9053\u53c2\u4e0e<\/strong><\/h3><\/div>CEP \u652f\u6301\u4ece\u7535\u5b50\u90ae\u4ef6\u5230\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7b49\u591a\u79cd\u6e20\u9053\u7684\u53c2\u4e0e\uff0c\u4ece\u800c\u521b\u9020\u51fa\u5177\u6709\u51dd\u805a\u529b\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u80fd\u52a0\u5f3a\u5173\u7cfb\uff0c\u8ba9\u5ba2\u6237\u5728\u81ea\u5df1\u559c\u6b22\u7684\u5e73\u53f0\u4e0a\u4e0e\u54c1\u724c\u8fdb\u884c\u65e0\u7f1d\u4e92\u52a8\u3002.<\/p>\n<\/div>
\u81ea\u52a8\u5316\u548c\u5de5\u4f5c\u6d41\u7a0b\u7ba1\u7406<\/strong><\/h3><\/div>CEP \u4e2d\u7684\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u7b80\u5316\u8ddf\u8fdb\u548c\u63d0\u9192\u7b49\u4efb\u52a1\uff0c\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u540c\u65f6\u786e\u4fdd\u53ca\u65f6\u6c9f\u901a\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u8fd0\u8425\u6548\u7387\uff0c\u8fd8\u901a\u8fc7\u53ca\u65f6\u548c\u76f8\u5173\u7684\u4e92\u52a8\u63d0\u9ad8\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<\/div>
\u5206\u6790\u548c\u62a5\u544a<\/strong><\/h3><\/div>CEP \u53ef\u63d0\u4f9b\u5bf9\u53c2\u4e0e\u6d3b\u52a8\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u8ddf\u8e2a\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u65f6\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u6218\u7565\uff0c\u786e\u4fdd\u4e0d\u65ad\u6539\u8fdb\u53c2\u4e0e\u6d3b\u52a8\u3002.<\/p>\n<\/div>
\u5b9e\u65bd\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u7684\u597d\u5904<\/h2><\/div>\u4ece\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5230\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff0cCEP \u5e26\u6765\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u6548\u76ca\u3002.<\/p>\n<\/div>
- <\/i><\/span>\n
\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u5efa\u7acb\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb<\/strong>:\u4e2a\u6027\u5316\u4e92\u52a8\u53ef\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u9f13\u52b1\u91cd\u590d\u53c2\u4e0e\uff0c\u540c\u65f6\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u60c5\u611f\u8054\u7cfb\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u589e\u5f3a\u5ba2\u6237\u6d1e\u5bdf\u529b<\/strong>:\u96c6\u4e2d\u7684\u5ba2\u6237 data \u548c\u5206\u6790\u53ef\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\uff0c\u4e3a data-driven \u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul>![\"Transforming](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/11\/article-CEPs-image-2.png\" "\\"\u5229\u7528")
<\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
CDP \u548c CEP \u5171\u540c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u662f\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0cCDE \u662f data \u6765\u6e90\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u4e92\u8fde\u7f51\u7edc\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u3001\u7edf\u4e00\u3001\u7ec6\u5206\u548c\u6fc0\u6d3b\u5ba2\u6237 data\u3002.<\/p>\n<\/div>
![\"article](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/11\/article-CEPs-image-3.png\" "\\"\u5ba2\u6237")
<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
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\u4e86\u89e3 CEP \u7684\u57fa\u672c\u529f\u80fd\uff0c\u5c31\u80fd\u4e86\u89e3\u5176\u6539\u5584\u5ba2\u6237\u53c2\u4e0e\u5ea6\u7684\u80fd\u529b\u3002.<\/p>\n<\/div>
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- <\/i><\/span>\n
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\u5206\u6790\u548c\u62a5\u544a<\/strong><\/h3><\/div>CEP \u53ef\u63d0\u4f9b\u5bf9\u53c2\u4e0e\u6d3b\u52a8\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u8ddf\u8e2a\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u65f6\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u6218\u7565\uff0c\u786e\u4fdd\u4e0d\u65ad\u6539\u8fdb\u53c2\u4e0e\u6d3b\u52a8\u3002.<\/p>\n<\/div>
\u5b9e\u65bd\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u7684\u597d\u5904<\/h2><\/div>\u4ece\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5230\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff0cCEP \u5e26\u6765\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u6548\u76ca\u3002.<\/p>\n<\/div>
- <\/i><\/span>\n
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\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul><\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
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<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4f01\u4e1a\u5fc5\u987b\u63d0\u4f9b\u8de8\u6e20\u9053\u7684\u65e0\u7f1d\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4ee5\u4fdd\u6301\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5b9e\u73b0\u8fd9\u79cd\u7a0b\u5ea6\u7684\u53c2\u4e0e\u662f\u5177\u6709\u6311\u6218\u6027\u7684\uff1b\u56e0\u6b64\uff0c\u5de9\u56fa\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\uff0c\u5e76\u914d\u5907\u5f3a\u5927\u7684 CDP \u548c CEP \u81f3\u5173\u91cd\u8981\u3002\u4e0e\u8be5\u9886\u57df\u7684\u4e13\u5bb6\u5408\u4f5c\uff0c\u4f8b\u5982 Artefact<\/a>, \u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5404\u79cd\u9009\u62e9\uff0c\u5b9e\u65bd\u6ee1\u8db3\u5176\u4e1a\u52a1\u9700\u6c42\u7684\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u52a0\u901f\u91ca\u653e\u8fd9\u4e9b\u5e73\u53f0\u53ca\u5176\u5ba2\u6237\u5173\u7cfb\u7684\u5168\u90e8\u6f5c\u529b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"\u5f53\u4eca\u7684\u4f01\u4e1a\u9762\u4e34\u7740\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u6027\u5316\u8054\u7cfb\u7684\u6311\u6218\u3002\u5ba2\u6237\u4e92\u52a8\u5e73\u53f0\uff08CEP\uff09\u65e8\u5728\u901a\u8fc7\u96c6\u4e2d\u548c\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u3001\u5efa\u7acb\u4e00\u81f4\u6027\u548c\u4fc3\u8fdb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u6765\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\u3002\u901a\u8fc7\u7edf\u4e00 data \u548c\u4fc3\u8fdb\u5b9e\u65f6\u4e92\u52a8\uff0cCEP \u4f7f\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u3001\u6709\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u5fe0\u8bda\u5ea6\u5e76\u63a8\u52a8\u589e\u957f\u3002.<\/p>","protected":false},"featured_media":292209,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-292208","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/292208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/292209"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=292208"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=292208"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=292208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u901a\u8fc7\u96c6\u4e2d\u5f0f data \u5e93\uff0cCEP \u5141\u8bb8\u4f01\u4e1a\u5bf9 audience \u8fdb\u884c\u7ec6\u5206\uff0c\u5e76\u6839\u636e\u4e2a\u4eba\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u4fe1\u606f\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u7a0b\u5ea6\u4f7f\u4fe1\u606f\u7b26\u5408\u5ba2\u6237\u7684\u504f\u597d\uff0c\u901a\u8fc7\u786e\u4fdd\u6b63\u786e\u7684\u5185\u5bb9\u5230\u8fbe\u6b63\u786e\u7684\u4eba\u624b\u4e2d\uff0c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u8f6c\u6362\u7387\u3002.<\/p>\n<\/div>
\u5168\u6e20\u9053\u53c2\u4e0e<\/strong><\/h3><\/div>CEP \u652f\u6301\u4ece\u7535\u5b50\u90ae\u4ef6\u5230\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7b49\u591a\u79cd\u6e20\u9053\u7684\u53c2\u4e0e\uff0c\u4ece\u800c\u521b\u9020\u51fa\u5177\u6709\u51dd\u805a\u529b\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u80fd\u52a0\u5f3a\u5173\u7cfb\uff0c\u8ba9\u5ba2\u6237\u5728\u81ea\u5df1\u559c\u6b22\u7684\u5e73\u53f0\u4e0a\u4e0e\u54c1\u724c\u8fdb\u884c\u65e0\u7f1d\u4e92\u52a8\u3002.<\/p>\n<\/div>
\u81ea\u52a8\u5316\u548c\u5de5\u4f5c\u6d41\u7a0b\u7ba1\u7406<\/strong><\/h3><\/div>CEP \u4e2d\u7684\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u7b80\u5316\u8ddf\u8fdb\u548c\u63d0\u9192\u7b49\u4efb\u52a1\uff0c\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u540c\u65f6\u786e\u4fdd\u53ca\u65f6\u6c9f\u901a\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u8fd0\u8425\u6548\u7387\uff0c\u8fd8\u901a\u8fc7\u53ca\u65f6\u548c\u76f8\u5173\u7684\u4e92\u52a8\u63d0\u9ad8\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<\/div>
\u5206\u6790\u548c\u62a5\u544a<\/strong><\/h3><\/div>CEP \u53ef\u63d0\u4f9b\u5bf9\u53c2\u4e0e\u6d3b\u52a8\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u8ddf\u8e2a\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u65f6\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u6218\u7565\uff0c\u786e\u4fdd\u4e0d\u65ad\u6539\u8fdb\u53c2\u4e0e\u6d3b\u52a8\u3002.<\/p>\n<\/div>
\u5b9e\u65bd\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u7684\u597d\u5904<\/h2><\/div>\u4ece\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5230\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff0cCEP \u5e26\u6765\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u6548\u76ca\u3002.<\/p>\n<\/div>
- <\/i><\/span>\n
\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u5efa\u7acb\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb<\/strong>:\u4e2a\u6027\u5316\u4e92\u52a8\u53ef\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u9f13\u52b1\u91cd\u590d\u53c2\u4e0e\uff0c\u540c\u65f6\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u60c5\u611f\u8054\u7cfb\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u589e\u5f3a\u5ba2\u6237\u6d1e\u5bdf\u529b<\/strong>:\u96c6\u4e2d\u7684\u5ba2\u6237 data \u548c\u5206\u6790\u53ef\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\uff0c\u4e3a data-driven \u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul><\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
CDP \u548c CEP \u5171\u540c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u662f\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0cCDE \u662f data \u6765\u6e90\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u4e92\u8fde\u7f51\u7edc\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u3001\u7edf\u4e00\u3001\u7ec6\u5206\u548c\u6fc0\u6d3b\u5ba2\u6237 data\u3002.<\/p>\n<\/div>
<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4f01\u4e1a\u5fc5\u987b\u63d0\u4f9b\u8de8\u6e20\u9053\u7684\u65e0\u7f1d\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4ee5\u4fdd\u6301\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5b9e\u73b0\u8fd9\u79cd\u7a0b\u5ea6\u7684\u53c2\u4e0e\u662f\u5177\u6709\u6311\u6218\u6027\u7684\uff1b\u56e0\u6b64\uff0c\u5de9\u56fa\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\uff0c\u5e76\u914d\u5907\u5f3a\u5927\u7684 CDP \u548c CEP \u81f3\u5173\u91cd\u8981\u3002\u4e0e\u8be5\u9886\u57df\u7684\u4e13\u5bb6\u5408\u4f5c\uff0c\u4f8b\u5982 Artefact<\/a>, \u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5404\u79cd\u9009\u62e9\uff0c\u5b9e\u65bd\u6ee1\u8db3\u5176\u4e1a\u52a1\u9700\u6c42\u7684\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u52a0\u901f\u91ca\u653e\u8fd9\u4e9b\u5e73\u53f0\u53ca\u5176\u5ba2\u6237\u5173\u7cfb\u7684\u5168\u90e8\u6f5c\u529b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"\u5f53\u4eca\u7684\u4f01\u4e1a\u9762\u4e34\u7740\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u6027\u5316\u8054\u7cfb\u7684\u6311\u6218\u3002\u5ba2\u6237\u4e92\u52a8\u5e73\u53f0\uff08CEP\uff09\u65e8\u5728\u901a\u8fc7\u96c6\u4e2d\u548c\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u3001\u5efa\u7acb\u4e00\u81f4\u6027\u548c\u4fc3\u8fdb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u6765\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\u3002\u901a\u8fc7\u7edf\u4e00 data \u548c\u4fc3\u8fdb\u5b9e\u65f6\u4e92\u52a8\uff0cCEP \u4f7f\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u3001\u6709\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u5fe0\u8bda\u5ea6\u5e76\u63a8\u52a8\u589e\u957f\u3002.<\/p>","protected":false},"featured_media":292209,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-292208","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/292208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/292209"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=292208"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=292208"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=292208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
CEP \u652f\u6301\u4ece\u7535\u5b50\u90ae\u4ef6\u5230\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7b49\u591a\u79cd\u6e20\u9053\u7684\u53c2\u4e0e\uff0c\u4ece\u800c\u521b\u9020\u51fa\u5177\u6709\u51dd\u805a\u529b\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u8fd9\u79cd\u4e00\u81f4\u6027\u80fd\u52a0\u5f3a\u5173\u7cfb\uff0c\u8ba9\u5ba2\u6237\u5728\u81ea\u5df1\u559c\u6b22\u7684\u5e73\u53f0\u4e0a\u4e0e\u54c1\u724c\u8fdb\u884c\u65e0\u7f1d\u4e92\u52a8\u3002.<\/p>\n<\/div>
\u81ea\u52a8\u5316\u548c\u5de5\u4f5c\u6d41\u7a0b\u7ba1\u7406<\/strong><\/h3><\/div>CEP \u4e2d\u7684\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u7b80\u5316\u8ddf\u8fdb\u548c\u63d0\u9192\u7b49\u4efb\u52a1\uff0c\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u540c\u65f6\u786e\u4fdd\u53ca\u65f6\u6c9f\u901a\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u8fd0\u8425\u6548\u7387\uff0c\u8fd8\u901a\u8fc7\u53ca\u65f6\u548c\u76f8\u5173\u7684\u4e92\u52a8\u63d0\u9ad8\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<\/div>
\u5206\u6790\u548c\u62a5\u544a<\/strong><\/h3><\/div>CEP \u53ef\u63d0\u4f9b\u5bf9\u53c2\u4e0e\u6d3b\u52a8\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u8ddf\u8e2a\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u65f6\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u6218\u7565\uff0c\u786e\u4fdd\u4e0d\u65ad\u6539\u8fdb\u53c2\u4e0e\u6d3b\u52a8\u3002.<\/p>\n<\/div>
\u5b9e\u65bd\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u7684\u597d\u5904<\/h2><\/div>\u4ece\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5230\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff0cCEP \u5e26\u6765\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u6548\u76ca\u3002.<\/p>\n<\/div>
- <\/i><\/span>\n
\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u5efa\u7acb\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb<\/strong>:\u4e2a\u6027\u5316\u4e92\u52a8\u53ef\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u9f13\u52b1\u91cd\u590d\u53c2\u4e0e\uff0c\u540c\u65f6\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u60c5\u611f\u8054\u7cfb\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u589e\u5f3a\u5ba2\u6237\u6d1e\u5bdf\u529b<\/strong>:\u96c6\u4e2d\u7684\u5ba2\u6237 data \u548c\u5206\u6790\u53ef\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\uff0c\u4e3a data-driven \u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul><\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
CDP \u548c CEP \u5171\u540c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u662f\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0cCDE \u662f data \u6765\u6e90\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u4e92\u8fde\u7f51\u7edc\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u3001\u7edf\u4e00\u3001\u7ec6\u5206\u548c\u6fc0\u6d3b\u5ba2\u6237 data\u3002.<\/p>\n<\/div>
<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
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CEP \u4e2d\u7684\u81ea\u52a8\u5316\u5de5\u5177\u53ef\u7b80\u5316\u8ddf\u8fdb\u548c\u63d0\u9192\u7b49\u4efb\u52a1\uff0c\u8282\u7701\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u540c\u65f6\u786e\u4fdd\u53ca\u65f6\u6c9f\u901a\u3002\u8fd9\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u8fd0\u8425\u6548\u7387\uff0c\u8fd8\u901a\u8fc7\u53ca\u65f6\u548c\u76f8\u5173\u7684\u4e92\u52a8\u63d0\u9ad8\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<\/div>
\u5206\u6790\u548c\u62a5\u544a<\/strong><\/h3><\/div>CEP \u53ef\u63d0\u4f9b\u5bf9\u53c2\u4e0e\u6d3b\u52a8\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u8ddf\u8e2a\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u65f6\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u6218\u7565\uff0c\u786e\u4fdd\u4e0d\u65ad\u6539\u8fdb\u53c2\u4e0e\u6d3b\u52a8\u3002.<\/p>\n<\/div>
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- <\/i><\/span>\n
\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u5efa\u7acb\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb<\/strong>:\u4e2a\u6027\u5316\u4e92\u52a8\u53ef\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u9f13\u52b1\u91cd\u590d\u53c2\u4e0e\uff0c\u540c\u65f6\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u60c5\u611f\u8054\u7cfb\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u589e\u5f3a\u5ba2\u6237\u6d1e\u5bdf\u529b<\/strong>:\u96c6\u4e2d\u7684\u5ba2\u6237 data \u548c\u5206\u6790\u53ef\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\uff0c\u4e3a data-driven \u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul><\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
CDP \u548c CEP \u5171\u540c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u662f\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0cCDE \u662f data \u6765\u6e90\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u4e92\u8fde\u7f51\u7edc\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u3001\u7edf\u4e00\u3001\u7ec6\u5206\u548c\u6fc0\u6d3b\u5ba2\u6237 data\u3002.<\/p>\n<\/div>
<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4f01\u4e1a\u5fc5\u987b\u63d0\u4f9b\u8de8\u6e20\u9053\u7684\u65e0\u7f1d\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4ee5\u4fdd\u6301\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5b9e\u73b0\u8fd9\u79cd\u7a0b\u5ea6\u7684\u53c2\u4e0e\u662f\u5177\u6709\u6311\u6218\u6027\u7684\uff1b\u56e0\u6b64\uff0c\u5de9\u56fa\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\uff0c\u5e76\u914d\u5907\u5f3a\u5927\u7684 CDP \u548c CEP \u81f3\u5173\u91cd\u8981\u3002\u4e0e\u8be5\u9886\u57df\u7684\u4e13\u5bb6\u5408\u4f5c\uff0c\u4f8b\u5982 Artefact<\/a>, \u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5404\u79cd\u9009\u62e9\uff0c\u5b9e\u65bd\u6ee1\u8db3\u5176\u4e1a\u52a1\u9700\u6c42\u7684\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u52a0\u901f\u91ca\u653e\u8fd9\u4e9b\u5e73\u53f0\u53ca\u5176\u5ba2\u6237\u5173\u7cfb\u7684\u5168\u90e8\u6f5c\u529b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"\u5f53\u4eca\u7684\u4f01\u4e1a\u9762\u4e34\u7740\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u6027\u5316\u8054\u7cfb\u7684\u6311\u6218\u3002\u5ba2\u6237\u4e92\u52a8\u5e73\u53f0\uff08CEP\uff09\u65e8\u5728\u901a\u8fc7\u96c6\u4e2d\u548c\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u3001\u5efa\u7acb\u4e00\u81f4\u6027\u548c\u4fc3\u8fdb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u6765\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\u3002\u901a\u8fc7\u7edf\u4e00 data \u548c\u4fc3\u8fdb\u5b9e\u65f6\u4e92\u52a8\uff0cCEP \u4f7f\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u3001\u6709\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u5fe0\u8bda\u5ea6\u5e76\u63a8\u52a8\u589e\u957f\u3002.<\/p>","protected":false},"featured_media":292209,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-292208","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/292208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/292209"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=292208"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=292208"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=292208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
CEP \u53ef\u63d0\u4f9b\u5bf9\u53c2\u4e0e\u6d3b\u52a8\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u8ddf\u8e2a\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u7b49\u6307\u6807\u3002\u901a\u8fc7\u8fd9\u4e9b\u5b9e\u65f6\u5206\u6790\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u6218\u7565\uff0c\u786e\u4fdd\u4e0d\u65ad\u6539\u8fdb\u53c2\u4e0e\u6d3b\u52a8\u3002.<\/p>\n<\/div>
\u5b9e\u65bd\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u7684\u597d\u5904<\/h2><\/div>\u4ece\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u5230\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff0cCEP \u5e26\u6765\u4e86\u4e00\u7cfb\u5217\u6218\u7565\u6548\u76ca\u3002.<\/p>\n<\/div>
- <\/i><\/span>\n
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\u589e\u5f3a\u5ba2\u6237\u6d1e\u5bdf\u529b<\/strong>:\u96c6\u4e2d\u7684\u5ba2\u6237 data \u548c\u5206\u6790\u53ef\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\uff0c\u4e3a data-driven \u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/li>- <\/i><\/span>\n
\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul><\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
CDP \u548c CEP \u5171\u540c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u662f\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0cCDE \u662f data \u6765\u6e90\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u4e92\u8fde\u7f51\u7edc\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u3001\u7edf\u4e00\u3001\u7ec6\u5206\u548c\u6fc0\u6d3b\u5ba2\u6237 data\u3002.<\/p>\n<\/div>
<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4f01\u4e1a\u5fc5\u987b\u63d0\u4f9b\u8de8\u6e20\u9053\u7684\u65e0\u7f1d\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4ee5\u4fdd\u6301\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5b9e\u73b0\u8fd9\u79cd\u7a0b\u5ea6\u7684\u53c2\u4e0e\u662f\u5177\u6709\u6311\u6218\u6027\u7684\uff1b\u56e0\u6b64\uff0c\u5de9\u56fa\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\uff0c\u5e76\u914d\u5907\u5f3a\u5927\u7684 CDP \u548c CEP \u81f3\u5173\u91cd\u8981\u3002\u4e0e\u8be5\u9886\u57df\u7684\u4e13\u5bb6\u5408\u4f5c\uff0c\u4f8b\u5982 Artefact<\/a>, \u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5404\u79cd\u9009\u62e9\uff0c\u5b9e\u65bd\u6ee1\u8db3\u5176\u4e1a\u52a1\u9700\u6c42\u7684\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u52a0\u901f\u91ca\u653e\u8fd9\u4e9b\u5e73\u53f0\u53ca\u5176\u5ba2\u6237\u5173\u7cfb\u7684\u5168\u90e8\u6f5c\u529b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"\u5f53\u4eca\u7684\u4f01\u4e1a\u9762\u4e34\u7740\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u4e0e\u5ba2\u6237\u5efa\u7acb\u4e2a\u6027\u5316\u8054\u7cfb\u7684\u6311\u6218\u3002\u5ba2\u6237\u4e92\u52a8\u5e73\u53f0\uff08CEP\uff09\u65e8\u5728\u901a\u8fc7\u96c6\u4e2d\u548c\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u3001\u5efa\u7acb\u4e00\u81f4\u6027\u548c\u4fc3\u8fdb\u66f4\u7262\u56fa\u7684\u5173\u7cfb\u6765\u7b80\u5316\u8fd9\u4e00\u8fc7\u7a0b\u3002\u901a\u8fc7\u7edf\u4e00 data \u548c\u4fc3\u8fdb\u5b9e\u65f6\u4e92\u52a8\uff0cCEP \u4f7f\u516c\u53f8\u80fd\u591f\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u3001\u6709\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u5fe0\u8bda\u5ea6\u5e76\u63a8\u52a8\u589e\u957f\u3002.<\/p>","protected":false},"featured_media":292209,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-292208","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/292208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/292209"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=292208"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=292208"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=292208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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- <\/i><\/span>\n
\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u5efa\u7acb\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb<\/strong>:\u4e2a\u6027\u5316\u4e92\u52a8\u53ef\u63d0\u9ad8\u5fe0\u8bda\u5ea6\uff0c\u9f13\u52b1\u91cd\u590d\u53c2\u4e0e\uff0c\u540c\u65f6\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\uff0c\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u60c5\u611f\u8054\u7cfb\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u589e\u5f3a\u5ba2\u6237\u6d1e\u5bdf\u529b<\/strong>:\u96c6\u4e2d\u7684\u5ba2\u6237 data \u548c\u5206\u6790\u53ef\u52a0\u6df1\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u4e86\u89e3\uff0c\u4e3a data-driven \u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002.<\/p>\n<\/div><\/li>
- <\/i><\/span>
\n\u63a8\u52a8\u6709\u6548\u7684\u6536\u5165\u589e\u957f<\/strong>:\u4e2a\u6027\u5316\u53c2\u4e0e\u901a\u5e38\u4f1a\u4ea7\u751f\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4ece\u800c\u4f18\u5316\u8425\u9500\u652f\u51fa\u5e76\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002.<\/p>\n<\/div><\/li><\/ul>
<\/span><\/div>\u540c\u65f6\u5229\u7528 CDP \u548c CEP\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b\u548c\u5982\u4f55\u534f\u540c\u5de5\u4f5c<\/h2><\/div>
\u867d\u7136\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u548c\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\uff08CEP\uff09\u4e4d\u770b\u8d77\u6765\u5f88\u76f8\u4f3c\uff0c\u4f46\u5b83\u4eec\u5728\u516c\u53f8\u7684\u6280\u672f\u5806\u6808\u4e2d\u53d1\u6325\u7740\u4e0d\u540c\u7684\u529f\u80fd\u3002CDP \u7684\u4e3b\u8981\u76ee\u7684\u662f\u7edf\u4e00\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u7684 data\uff0c\u521b\u5efa\u6bcf\u4e2a\u5ba2\u6237\u7684\u7efc\u5408\u89c6\u56fe\uff0c\u4ee5\u5e2e\u52a9\u5206\u6790\u548c\u51b3\u7b56\uff0c\u4e5f\u53ef\u7528\u4e8e\u76f4\u63a5\u6fc0\u6d3b\u5ba2\u6237\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cCEP \u5219\u4fa7\u91cd\u4e8e\u5229\u7528\u8fd9\u4e9b data \uff08\u901a\u5e38\u6765\u81ea CDP\uff09\uff0c\u901a\u8fc7\u591a\u6e20\u9053\u4e0e\u5ba2\u6237\u8fdb\u884c\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4e92\u52a8\u3002.<\/p>\n<\/div>
CDP \u548c CEP \u5171\u540c\u4f18\u5316\u5ba2\u6237\u4f53\u9a8c\uff0c\u662f\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\uff0cCDE \u662f data \u6765\u6e90\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u4e92\u8fde\u7f51\u7edc\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u3001\u7edf\u4e00\u3001\u7ec6\u5206\u548c\u6fc0\u6d3b\u5ba2\u6237 data\u3002.<\/p>\n<\/div>
<\/span><\/div>CDP \u6574\u5408\u5e76\u7edf\u4e00\u5ba2\u6237 data\uff0c\u4e3a CEP \u63d0\u4f9b\u5b9e\u65f6\u3001\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u5960\u5b9a\u575a\u5b9e\u7684\u57fa\u7840\u3002\u901a\u8fc7\u6574\u5408\u8fd9\u4e9b\u5e73\u53f0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u4f9b\u65e0\u7f1d\u7684 data-driven \u5ba2\u6237\u4f53\u9a8c\uff0c\u4ece\u800c\u63d0\u9ad8\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>
CEP \u4e13\u6ce8\u4e8e\u63a8\u52a8\u5ba2\u6237\u53c2\u4e0e\uff0c\u800c CDP \u5219\u63d0\u4f9b\u4e30\u5bcc\u8fd9\u4e9b\u5de5\u4f5c\u6240\u9700\u7684\u5173\u952e data \u57fa\u7840\u8bbe\u65bd\u3002\u5728 CDE \u6846\u67b6\u5185\u5229\u7528\u8fd9\u4e24\u8005\uff0c\u53ef\u4f7f\u516c\u53f8\u63d0\u4f9b\u66f4\u6709\u610f\u4e49\u3001\u66f4\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u6700\u7ec8\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002.<\/p>\n<\/div>
\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4f01\u4e1a\u5fc5\u987b\u63d0\u4f9b\u8de8\u6e20\u9053\u7684\u65e0\u7f1d\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u4ee5\u4fdd\u6301\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u5b9e\u73b0\u8fd9\u79cd\u7a0b\u5ea6\u7684\u53c2\u4e0e\u662f\u5177\u6709\u6311\u6218\u6027\u7684\uff1b\u56e0\u6b64\uff0c\u5de9\u56fa\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u5ba2\u6237 Data \u751f\u6001\u7cfb\u7edf\uff08CDE\uff09\uff0c\u5e76\u914d\u5907\u5f3a\u5927\u7684 CDP \u548c CEP \u81f3\u5173\u91cd\u8981\u3002\u4e0e\u8be5\u9886\u57df\u7684\u4e13\u5bb6\u5408\u4f5c\uff0c\u4f8b\u5982 Artefact<\/a>, \u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u5404\u79cd\u9009\u62e9\uff0c\u5b9e\u65bd\u6ee1\u8db3\u5176\u4e1a\u52a1\u9700\u6c42\u7684\u6700\u4f73\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u52a0\u901f\u91ca\u653e\u8fd9\u4e9b\u5e73\u53f0\u53ca\u5176\u5ba2\u6237\u5173\u7cfb\u7684\u5168\u90e8\u6f5c\u529b\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"
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