{"id":294969,"date":"2024-12-18T13:19:51","date_gmt":"2024-12-18T13:19:51","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=294969"},"modified":"2025-02-11T10:37:09","modified_gmt":"2025-02-11T10:37:09","slug":"how-ai-use-cases-are-shaping-the-future-of-marketing-insights-from-artefacts-keynote-at-cdp-world-2024","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-ai-use-cases-are-shaping-the-future-of-marketing-insights-from-artefacts-keynote-at-cdp-world-2024\/","title":{"rendered":"\u4eba\u5de5\u667a\u80fd\u7528\u4f8b\u5982\u4f55\u5851\u9020\u8425\u9500\u7684\u672a\u6765\uff1aArtefact \u5728 2024 \u5e74 CDP \u4e16\u754c\u5927\u4f1a\u4e0a\u7684\u4e3b\u9898\u6f14\u8bb2\u4e2d\u7684\u89c1\u89e3"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/Amit-Erand-Copie.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image hover-enable\" style=\"width: 150px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u963f\u7c73\u7279-\u57c3\u5170\u5fb7<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5408\u4f19\u4eba <a href=\"https:\/\/www.linkedin.com\/in\/amit-erande\/\" target=\"_blank\" rel=\"noopener\">ARTEFACT \u7f8e\u56fd<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/12\/ghadi-hobeika-Copie.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image hover-enable\" style=\"width: 150px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u52a0\u8fea-\u970d\u8d1d\u5361<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:#ffffff;--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u5408\u4f19\u4eba <a href=\"https:\/\/www.linkedin.com\/in\/ghadihobeika\/\" target=\"_blank\" rel=\"noopener\">ARTEFACT \u7f8e\u56fd<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4eca\u5e74\u7684CDP\u4e16\u754c\u5927\u4f1a\u5c24\u5176\u4ee4\u4eba\u5174\u594b\uff0c\u56e0\u4e3a\u5927\u4f1a\u7684\u4e00\u4e2a\u91cd\u8981\u4e3b\u9898\u5c31\u662f\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u4eba\u5de5\u667a\u80fd\u548cGenAI\u5728CDP\u4e2d\u7684\u6f5c\u529b\u3002Artefact\u5728\u8fd9\u4e00\u9886\u57df\u62e5\u6709\u4e30\u5bcc\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5341\u591a\u5e74\u6765\u4e00\u76f4\u81f4\u529b\u4e8eData\u548c\u4eba\u5de5\u667a\u80fd\u9879\u76ee\uff0c\u8fd9\u662fArtefact\u7684\u4e00\u5927\u4f18\u52bf\u9886\u57df\u3002\u540c\u6837\uff0c\u6211\u4eec\u51b3\u5b9a\u5c06\u4e3b\u9898\u6f14\u8bb2\u7684\u91cd\u70b9\u653e\u5728\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u6539\u53d8\u8425\u9500\u7ec4\u7ec7\u4ee5\u53caCDP\u4e0a\u3002\u6211\u4eec\u5c55\u793a\u4e86 3 \u4e2a\u5b9e\u9645\u4f7f\u7528\u6848\u4f8b\uff0c\u7a81\u51fa\u4e86 GenAI \u548c\u5ba2\u6237 Data \u5e73\u53f0\u7684\u534f\u540c\u6f5c\u529b\u3002\u4e0d\u8fc7\uff0c\u5728\u4ecb\u7ecd\u8fd9 3 \u4e2a\u4f7f\u7528\u6848\u4f8b\u4e4b\u524d\uff0c\u4e86\u89e3 CDP \u5728\u4f7f\u7ec4\u7ec7\u5177\u5907\u4eba\u5de5\u667a\u80fd\u80fd\u529b\u65b9\u9762\u7684\u4f5c\u7528\u5c24\u4e3a\u91cd\u8981\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7edf\u4e00\u7684 data \u5c42\uff1aGenAI \u6210\u529f\u548c\u521b\u65b0\u7684\u57fa\u7840<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u7edf\u4e00\u7684 data \u5c42\u5728\u63a8\u52a8 GenAI \u9a71\u52a8\u7684\u8425\u9500\u521b\u65b0\u65b9\u9762\u7684\u91cd\u8981\u6027\u4e0d\u5bb9\u4f4e\u4f30\u3002\u6211\u4eec\u53c2\u4e0e\u8fc7\u8bb8\u591a\u5bf9\u8bdd\uff0c\u5728\u8fd9\u4e9b\u5bf9\u8bdd\u4e2d\uff0c\u9ad8\u7ba1\u4eec\u5e0c\u671b\u770b\u5230\u4eba\u5de5\u667a\u80fd\u5728\u4ed6\u4eec\u7684\u516c\u53f8\u4e2d\u5f97\u5230\u79ef\u6781\u5e94\u7528\uff0c\u4f46\u5e95\u5c42 data \u7684\u4e0d\u6210\u719f\u548c\u8d28\u91cf\u5bfc\u81f4\u4e86\u5931\u8d25\u3002\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u5728\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u5df2\u7ecf\u6709\u4e00\u6bb5\u65f6\u95f4\u4e86\uff0c\u4f46\u7531\u4e8e\u5404\u81ea\u4e3a\u653fdata\u3001\u57fa\u7840\u8bbe\u65bd\u4e0d\u8db3\u548c\u7ec4\u7ec7\u6d41\u7a0b\u5b64\u5c9b\u5316\uff0c\u5b9e\u73b0\u663e\u8457\u7684\u5546\u4e1a\u6295\u8d44\u56de\u62a5\u7387\u4e00\u76f4\u662f\u4e2a\u6311\u6218\u3002Hubspot \u7684 CMO Scott Brinker \u5728\u4e00\u7bc7\u5173\u4e8e\u8425\u9500\u672a\u6765\u7684\u6587\u7ae0\u4e2d\u6307\u51fa\u4e86\u4e00\u4e9b\u975e\u5e38\u6709\u89c1\u5730\u7684\u89c2\u70b9\uff1a\u201c\u7edf\u4e00\u7684 data platform \u662f\u672a\u6765\u521b\u65b0\u7684\u57fa\u7840\uff0c\u800c CDP \u5219\u662f\u5c06\u7edf\u4e00\u7684 data \u6574\u5408\u5728\u4e00\u8d77\u7684\u57fa\u7840\u5c42\u3002\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u901a\u8fc7\u5728\u5404\u7ec4\u7ec7\u95f4\u6574\u5408 data\uff0c\u5c06\u5176\u7edf\u4e00\u4e3a\u9ad8\u4fdd\u771f \u201c\u9ec4\u91d1\u5c42\u201d\uff0c\u5e76\u5b9e\u73b0\u7ec6\u5206\u548c\u6fc0\u6d3b\u7b49\u65e0\u7f1d\u8425\u9500\u6d3b\u52a8\uff0cCDP \u4e3a\u53d8\u9769\u6027\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u63d0\u4f9b\u4e86\u652f\u67f1\u3002CDP \u4e0e GenAI \u6280\u672f\u4e4b\u95f4\u7684\u5408\u4f5c\u6b63\u5728\u4e3a\u5b9e\u65f6\u51b3\u7b56\u3001\u4e2a\u6027\u5316\u548c\u589e\u5f3a\u5ba2\u6237\u53c2\u4e0e\u5ea6\u521b\u9020\u673a\u4f1a\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8d8b\u52bf\u68c0\u6d4b\uff1a\u6539\u53d8\u8425\u9500\u6218\u7565<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5c55\u793a\u7684\u7b2c\u4e00\u4e2a\u7528\u4f8b\u540d\u4e3a <strong>\u65e9\u671f\u8d8b\u52bf\u68c0\u6d4b\u3001,<\/strong> \u89e3\u51b3\u4e86\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u957f\u671f\u6311\u6218\uff1a\u9884\u6d4b\u672a\u6765\u8d8b\u52bf\uff0c\u4e3a\u8425\u9500\u6d3b\u52a8\u548c\u4fe1\u606f\u4f20\u9012\u63d0\u4f9b\u6307\u5bfc\u3002\u4f20\u7edf\u4e0a\uff0c\u8fd9\u9700\u8981\u6f2b\u957f\u800c\u6602\u8d35\u7684\u7814\u7a76\u5468\u671f\u3002Artefact \u7684 GenAI \u89e3\u51b3\u65b9\u6848\u901a\u8fc7\u4e09\u4e2a\u6b65\u9aa4\u5f7b\u5e95\u6539\u53d8\u4e86\u8fd9\u4e00\u8fc7\u7a0b\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\"><strong>Data \u6536\u96c6\uff1a<\/strong> \u901a\u8fc7\u626b\u63cf\u6765\u81ea\u503c\u5f97\u4fe1\u8d56\u7684\u884c\u4e1a\u58f0\u97f3\u7684\u591a\u6a21\u6001\u5185\u5bb9\uff08\u5982\u6587\u7ae0\u3001\u89c6\u9891\u3001\u64ad\u5ba2\uff09\uff0c\u8be5\u7cfb\u7edf\u6c47\u603b\u4e86\u76f8\u5173\u7684 data\u3002.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u4fe1\u53f7\u6ee4\u6ce2<\/strong> \u5229\u7528\u805a\u7c7b\u7b97\u6cd5\uff0c\u5b83\u80fd\u4ece\u5fae\u5f31\u7684\u4fe1\u53f7\u4e2d\u8bc6\u522b\u51fa\u6f5c\u5728\u7684\u8d8b\u52bf\uff0c\u8fc7\u6ee4\u6389\u566a\u97f3\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u9884\u6d4b\uff1a<\/strong> \u5148\u8fdb\u7684\u9884\u6d4b\u65b9\u6cd5\u53ef\u8bc4\u4f30\u8d8b\u52bf\u7684\u7a33\u5b9a\u6027\u548c\u76f8\u5173\u6027\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Artefact GenAI \u9a71\u52a8\u7684\u8d8b\u52bf\u68c0\u6d4b\u89e3\u51b3\u65b9\u6848\u5c06\u6570\u6708\u7684\u7814\u7a76\u538b\u7f29\u4e3a\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b\uff0c\u4f7f\u6b27\u83b1\u96c5\u7b49\u5ba2\u6237\u80fd\u591f\u8bc6\u522b\u8d8b\u52bf\u5e76\u91c7\u53d6\u76f8\u5e94\u884c\u52a8\uff0c\u5728\u7ade\u4e89\u4e2d\u9065\u9065\u9886\u5148\uff0c\u9884\u6d4b\u5e02\u573a\u53d8\u5316\u3002\u4f8b\u5982\uff0c\u6b27\u83b1\u96c5\u5728\u8c37\u6b4c\u8d8b\u52bf data \u8fbe\u5230\u5cf0\u503c\u524d 8 \u4e2a\u6708\u5c31\u8bc6\u522b\u51fa\u4e86\u65e0\u516c\u5bb3\u6d4b\u8bd5\u548c\u65e0\u82ef\u7532\u9178\u916f\u4ea7\u54c1\u7b49\u8d8b\u52bf\uff0c\u4e3a\u5176\u8d62\u5f97\u4e86\u663e\u8457\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"https:\/\/www.artefact.com\/zh\/cases\/loreal-trenddetection-innovating-tomorrows-products-today-thanks-to-ai-trend-detection-by-artefact\/\">\u6b27\u83b1\u96c5\u8d8b\u52bf\u68c0\u6d4b \u901a\u8fc7 Artefact \u7684\u4eba\u5de5\u667a\u80fd\u8d8b\u52bf\u68c0\u6d4b\uff0c\u4eca\u5929\u5c31\u5bf9\u672a\u6765\u4ea7\u54c1\u8fdb\u884c\u521b\u65b0<\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u89d2\u8272\u751f\u6210\u5668\uff1a\u52a0\u5f3a\u6d3b\u52a8\u8bbe\u8ba1\u548c\u4e2a\u6027\u5316<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Artefact \u7684\u7b2c\u4e8c\u4e2a\u4f7f\u7528\u6848\u4f8b\u3001, <strong>\u89d2\u8272\u751f\u6210\u5668<\/strong>, \u901a\u8fc7\u521b\u5efa\u8be6\u7ec6\u7684 data-driven \u5ba2\u6237\u89d2\u8272\uff0cGenAI \u53ef\u4ee5\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u8bbe\u8ba1\u3002\u4f20\u7edf\u7684\u8425\u9500\u7b56\u7565\u5f80\u5f80\u4f9d\u8d56\u4e8e\u5386\u53f2 data \u6216\u731c\u6d4b\uff0c\u5bfc\u81f4\u8d44\u6e90\u5206\u914d\u6548\u7387\u4f4e\u4e0b\u3002\u89d2\u8272\u751f\u6210\u5668\u53ef\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5ba2\u6237\u4e92\u52a8\u3001\u8d2d\u4e70\u4e60\u60ef\u548c\u504f\u597d\u7684\u5168\u9762\u6982\u51b5\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7528\u4e8e\u76f4\u63a5\u4e92\u52a8\u7684\u52a8\u6001\u5de5\u5177\uff0c\u5982\u57fa\u4e8e\u804a\u5929\u7684\u89d2\u8272\u53c2\u4e0e\uff0c\u4ee5\u5b8c\u5584\u521b\u610f\u6218\u7565\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u901a\u8fc7\u5bf9 Persona \u5de5\u5177\u7684\u53e3\u5934\u8f93\u5165\uff0c\u81ea\u52a8\u521b\u5efa\u7ec6\u5206\u5e02\u573a\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4ee5 GenAI \u4e3a\u5bfc\u5411\uff0c\u4e3a\u521b\u610f\u548c\u6587\u6848\u8bbe\u8ba1\u63d0\u4f9b\u6307\u5bfc\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u901a\u8fc7\u5c06\u8fd9\u4e9b \"\u89d2\u8272 \"\u6574\u5408\u5230\u8425\u9500\u5de5\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u53ef\u4ee5\u7b80\u5316\u8425\u9500\u6d3b\u52a8\u5047\u8bbe\uff0c\u63d0\u9ad8\u4e2a\u6027\u5316\u7a0b\u5ea6\uff0c\u5e76\u5c06\u6d1e\u5bdf\u529b\u4ece\u8425\u9500\u5ef6\u4f38\u5230\u4ea7\u54c1\u5f00\u53d1\u7b49\u9886\u57df\u3002\u8fd9\u79cd\u65b9\u6cd5\u5df2\u88ab Artefact \u5728\u6b27\u6d32\u548c\u5317\u7f8e\u7684\u5ba2\u6237\u5e7f\u6cdb\u91c7\u7528\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"http:\/\/How Generative AI reinvents data sharing for more personalized, secure marketing\">\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5982\u4f55\u91cd\u5851 data \u5171\u4eab\uff0c\u5b9e\u73b0\u66f4\u4e2a\u6027\u5316\u3001\u66f4\u5b89\u5168\u7684\u8425\u9500<\/a><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5927\u89c4\u6a21\u5185\u5bb9\u521b\u4f5c\uff1a\u6253\u7834\u74f6\u9888<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u7531\u4e8e\u65f6\u95f4\u3001\u6210\u672c\u548c\u8d44\u6e90\u7684\u9650\u5236\uff0c\u5185\u5bb9\u521b\u5efa\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u662f\u5b9e\u73b0\u5927\u89c4\u6a21\u4e2a\u6027\u5316\u7684\u74f6\u9888\u3002Artefact \u7684\u7b2c\u4e09\u4e2a\u4f7f\u7528\u6848\u4f8b\u5c55\u793a\u4e86 GenAI \u5982\u4f55\u514b\u670d\u8fd9\u4e9b\u969c\u788d\uff0c\u5b9e\u73b0\u5feb\u901f\u751f\u6210\u4e3a\u4e0d\u540c\u5ba2\u6237\u7fa4\u91cf\u8eab\u5b9a\u5236\u7684\u521b\u610f\u8d44\u4ea7\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u66f4\u5feb\u3001\u66f4\u4fbf\u5b9c\u5730\u5236\u4f5c\u6587\u672c\u3001\u56fe\u50cf\u3001\u89c6\u9891\u7b49\uff0c\u6548\u7387\u63d0\u9ad8 50 \u500d\u751a\u81f3 100 \u500d\u4ee5\u4e0a\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e0e CDP \u9a71\u52a8\u7684\u4e2a\u6027\u5316\u5de5\u4f5c\u65e0\u7f1d\u96c6\u6210\uff0c\u786e\u4fdd\u4fe1\u606f\u4f20\u9012\u7684\u4e00\u81f4\u6027\u548c\u5f71\u54cd\u529b\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8fd9\u4e00\u529f\u80fd\u4e0d\u4ec5\u7f29\u5c0f\u4e86\u7ec6\u5206\u4e0e\u6267\u884c\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u8fd8\u80fd\u8ba9\u8425\u9500\u4eba\u5458\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684 audience \u63d0\u4f9b\u6b63\u786e\u7684\u5185\u5bb9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u8425\u9500\u7684\u672a\u6765\uff1aGenAI + CDP<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u603b\u4e4b\uff0c\u6211\u4eec\u770b\u5230\u4e86\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u672a\u6765\u613f\u666f\uff1aCDP \u4e0e GenAI \u7684\u878d\u5408\u5c06\u6210\u4e3a\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u7684\u57fa\u77f3\u3002\u901a\u8fc7\u5c06 GenAI \u529f\u80fd\u96c6\u6210\u5230 CDP \u4e2d\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e3a\u521b\u65b0\u3001\u4e2a\u6027\u5316\u548c\u8fd0\u8425\u6548\u7387\u5e26\u6765\u524d\u6240\u672a\u6709\u7684\u673a\u9047\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8fd9\u79cd\u5408\u4f5c\u5173\u7cfb\u4e0d\u4ec5\u4ee3\u8868\u7740\u6280\u672f\u8fdb\u6b65\uff0c\u4e5f\u4ee3\u8868\u7740\u8425\u9500\u7ec4\u7ec7\u8fd0\u4f5c\u548c\u63d0\u4f9b\u4ef7\u503c\u7684\u6a21\u5f0f\u8f6c\u53d8\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4f5c\u4e3aCDP World 2024\u7684\u94bb\u77f3\u8d5e\u52a9\u5546\uff0cArtefact\u91cd\u7533\u4e86\u5176\u63a8\u52a8data\u548c\u4eba\u5de5\u667a\u80fd\u8f6c\u578b\u7684\u627f\u8bfa\u3002\u901a\u8fc7\u5b9e\u7528\u7684\u89e3\u51b3\u65b9\u6848\uff0cArtefact \u4e3a\u4f01\u4e1a\u5145\u5206\u5229\u7528 GenAI \u7684\u6f5c\u529b\u94fa\u5e73\u4e86\u9053\u8def\u3002\u201cGenAI\u548cCDP\u662f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u672a\u6765\u201d\u3002\u5bf9\u4e8e\u8425\u9500\u9886\u5bfc\u8005\u6765\u8bf4\uff0c\u4fe1\u606f\u662f\u660e\u786e\u7684\uff1a\u73b0\u5728\u662f\u62e5\u62b1\u8fd9\u79cd\u53d8\u9769\u6027\u534f\u540c\u4f5c\u7528\u7684\u65f6\u5019\u4e86\u3002.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube \u89c6\u9891\u64ad\u653e\u5668 1\" src=\"https:\/\/www.youtube.com\/embed\/7l-AZ4GWd04?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5e74\u7684 CDP World 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