{"id":301293,"date":"2025-02-05T14:50:18","date_gmt":"2025-02-05T14:50:18","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=301293"},"modified":"2025-02-12T14:14:41","modified_gmt":"2025-02-12T14:14:41","slug":"mmm-requirements-and-when-to-look-for-other-options","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/mmm-requirements-and-when-to-look-for-other-options\/","title":{"rendered":"MMM \u8981\u6c42\u4ee5\u53ca\u4f55\u65f6\u5bfb\u627e\u5176\u4ed6\u9009\u62e9\uff1f"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div><\/div><\/div><\/div><\/div>
\"Image\"

\u65af\u8482\u82ac\u59ae\u5a05-\u97e6\u5229\u5c3c\u5965<\/h3><\/div>

Data \u79d1\u5b66\u5bb6\u3001, Artefact \u62c9\u4e01\u7f8e\u6d32\u548c\u52a0\u52d2\u6bd4<\/a><\/p>\n<\/div><\/div><\/div>

\"Image\"

\u66fc\u52aa\u57c3\u62c9-\u6885\u8428<\/h3><\/div>

\u4e3b\u4efb<\/span>, Artefact \u62c9\u4e01\u7f8e\u6d32\u548c\u52a0\u52d2\u6bd4<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u8425\u9500\u6218\u7565\u51b3\u7b56\uff1a\u8d1d\u53f6\u65af MMM \u8fd8\u662f\u4f20\u7edf\u6a21\u578b\uff1f<\/strong><\/h2><\/div>

\u8d1d\u53f6\u65af\u6a21\u5f0f\uff1a\u8981\u6c42\u4e0e\u66ff\u4ee3\u65b9\u6848<\/strong><\/h3>\n

\u957f\u671f\u4ee5\u6765\uff0c\u4e86\u89e3\u5a92\u4f53\u6295\u8d44\u5bf9\u9500\u552e\u3001\u5ba2\u6237\u83b7\u53d6\u548c\u54c1\u724c\u4ef7\u503c\u7b49\u4e1a\u52a1\u7ee9\u6548\u7684\u5f71\u54cd\u4e00\u76f4\u662f CMO \u9762\u4e34\u7684\u6311\u6218\u3002\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u5df2\u6210\u4e3a\u5206\u914d\u8425\u9500\u8d44\u6e90\u7684\u5e38\u7528\u65b9\u6cd5\uff0c\u800c\u8d1d\u53f6\u65af\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\u4f5c\u4e3a\u4e00\u79cd\u66f4\u5148\u8fdb\u7684\u65b9\u6cd5\uff0c\u56e0\u5176\u7cbe\u786e\u6027\u548c\u5904\u7406\u4e0d\u786e\u5b9a\u6027\u7684\u80fd\u529b\u800c\u8131\u9896\u800c\u51fa\u3002\u7136\u800c\uff0c\u5b9e\u65bd\u8d1d\u53f6\u65af MMM \u9700\u8981\u6280\u672f\u548c\u4e1a\u52a1\u80fd\u529b\u3002.<\/p>\n

\u4ec0\u4e48\u662f\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\uff1f<\/b><\/h3>\n

MMM \u662f\u4e00\u79cd\u5206\u6790\u6280\u672f\uff0c\u4f7f\u7528\u57fa\u4e8e\u56de\u5f52\u7684\u65b9\u6cd5\u6765\u8bc4\u4f30\u5404\u79cd\u8425\u9500\u6d3b\u52a8\u5982\u4f55\u5f71\u54cd\u4e1a\u52a1\u6210\u679c\u3002\u901a\u8fc7\u5206\u79bb\u6bcf\u79cd\u8425\u9500\u6295\u5165\uff08\u5982\u7535\u89c6\u3001\u6570\u5b57\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u4fc3\u9500\uff09\u7684\u6548\u679c\uff0cMMM \u53ef\u5e2e\u52a9\u4f01\u4e1a\u505a\u51fa data-driven \u51b3\u7b56\u3002\u8d1d\u53f6\u65af MMM \u901a\u8fc7\u6574\u5408\u5148\u9a8c\u77e5\u8bc6\u5e76\u5728\u51fa\u73b0\u65b0\u7684 data \u65f6\u66f4\u65b0\u9884\u6d4b\uff0c\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e86\u8fd9\u79cd\u65b9\u6cd5\u3002.<\/p>\n

\u4e3a\u4ec0\u4e48\u9009\u62e9\u8d1d\u53f6\u65af\u5a92\u4f53\u7ec4\u5408\u5efa\u6a21\uff1f<\/strong><\/h3>\n

\u91c7\u7528\u8d1d\u53f6\u65af\u65b9\u6cd5\u53ef\u4ee5\u589e\u5f3a\u4f20\u7edf MMM \u6240\u80fd\u63d0\u4f9b\u7684\u6d1e\u5bdf\u529b\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u4e3b\u8981\u4f18\u52bf\uff1a<\/p>\n

    \n
  • \u4f18\u5148\u6743\u7684\u4f5c\u7528<\/b>:\u8d1d\u53f6\u65af\u6a21\u578b\u5141\u8bb8\u8425\u9500\u4eba\u5458\u5f15\u5165\u5148\u9a8c\u77e5\u8bc6\uff08\u4f8b\u5982\uff0c\u4ece\u8fc7\u53bb\u7684\u8425\u9500\u6d3b\u52a8\u6216\u884c\u4e1a\u57fa\u51c6\u4e2d\u83b7\u5f97\u7684\u89c1\u89e3\uff09\u3002\u5f53 data \u7a00\u758f\u4f46\u9700\u8981\u4e00\u4e2a\u575a\u5b9e\u7684\u8d77\u70b9\u65f6\uff0c\u8fd9\u4e00\u529f\u80fd\u5c24\u4e3a\u6709\u5229\u3002.<\/li>\n
  • \u52a8\u6001\u66f4\u65b0<\/b>:\u8d1d\u53f6\u65af\u6a21\u578b\u53ef\u4ee5\u4e0d\u65ad\u5438\u6536\u65b0\u7684 data\uff0c\u786e\u4fdd\u6a21\u578b\u4fdd\u6301\u76f8\u5173\u6027\uff0c\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6539\u8fdb\u5176\u9884\u6d4b\u3002.<\/li>\n
  • \u7ba1\u7406\u4e0d\u786e\u5b9a\u6027<\/b>:\u8d1d\u53f6\u65af\u7edf\u8ba1\u7684\u672c\u8d28\u662f\u91cf\u5316\u6a21\u578b\u8f93\u51fa\u7684\u4e0d\u786e\u5b9a\u6027\u3002\u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u66f4\u6709\u4fe1\u5fc3\u5730\u505a\u51fa\u51b3\u7b56\uff0c\u4e86\u89e3\u8bef\u5dee\u6216\u53ef\u53d8\u6027\u7684\u8303\u56f4\u3002.<\/li>\n
  • \u5904\u7406\u590d\u6742\u95ee\u9898<\/b>:\u8d1d\u53f6\u65af\u6280\u672f\u80fd\u6bd4\u4f20\u7edf\u56de\u5f52\u6a21\u578b\u66f4\u6709\u6548\u5730\u5904\u7406\u590d\u6742\u7684\u975e\u7ebf\u6027\u5173\u7cfb\u3002\u8fd9\u79cd\u590d\u6742\u6027\u5bf9\u4e8e\u6355\u6349\u73b0\u4ee3\u591a\u6e20\u9053\u5a92\u4f53\u6d3b\u52a8\u7684\u7ec6\u5fae\u5dee\u522b\u975e\u5e38\u6709\u7528\u3002.<\/li>\n<\/ul>\n

    \u7136\u800c\uff0c\u8fd9\u4e9b\u9ad8\u7ea7\u529f\u80fd\u9700\u8981\u6ee1\u8db3\u4e00\u7cfb\u5217\u6280\u672f\u548c\u4e1a\u52a1\u8981\u6c42\u3002\u4e0b\u9762\u662f\u4e00\u4efd\u6e05\u5355\uff1a<\/p>\n

    \u6280\u672f\u8981\u6c42\uff1a<\/b><\/p>\n

      \n
    1. \u5f3a\u5927\u7684 Data \u57fa\u7840\u8bbe\u65bd\uff1a <\/b>\u53ef\u6269\u5c55\u7684\u57fa\u7840\u8bbe\u65bd\u5bf9\u4e8e\u7ba1\u7406\u5927\u578b data \u96c6\uff08\u5982\u5a92\u4f53\u652f\u51fa\u3001\u6027\u80fd\u6307\u6807\u548c\u5916\u90e8\u56e0\u7d20\uff09\u81f3\u5173\u91cd\u8981\u3002\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09\u53ef\u4ee5\u96c6\u4e2d\u7ba1\u7406 data\uff0c\u63d0\u9ad8 MMM \u7684\u96c6\u6210\u5ea6\u548c\u53ef\u6269\u5c55\u6027\u3002.<\/li>\n
    2. \u5386\u53f2 Data\uff1a <\/b>Data \u81f3\u5c11\u5e94\u5728\u4e24\u5e74\u5185\u6bcf\u5468\u6536\u96c6\u4e00\u6b21\uff0c\u6216\u5728\u4e94\u5e74\u5185\u6bcf\u6708\u6536\u96c6\u4e00\u6b21\uff0c\u4ee5\u6355\u6349\u8d8b\u52bf\u548c\u5b63\u8282\u6027\u3002data \u96c6\u7684 data \u70b9\u5e94\u81f3\u5c11\u6bd4\u53c2\u6570\u591a 3 \u500d\uff0c\u4ee5\u907f\u514d\u8fc7\u5ea6\u62df\u5408\u3002\u6b64\u5916\uff0c\u6bcf\u4e2a\u901a\u9053\u7684\u9884\u7b97\u4efd\u989d\u5e94\u5728 2-3% \u4e4b\u95f4\uff0c\u4ee5\u786e\u4fdd\u51c6\u786e\u5206\u6790\u6240\u9700\u7684\u91cd\u5927\u5f71\u54cd\u548c\u53ef\u53d8\u6027\u3002.<\/li>\n
    3. \u591a\u6e90\u6574\u5408\uff1a <\/b>\u6574\u5408\u6765\u81ea\u9500\u552e\u3001\u8425\u9500\u4f9b\u5e94\u5546\u548c\u5916\u90e8\u56e0\u7d20\uff08\u5982\u7ecf\u6d4e\u6307\u6807\uff09\u7684 data\uff0c\u4ee5\u521b\u5efa\u7edf\u4e00\u7684 data \u96c6\u3002\u8fd9\u53ef\u4ee5\u6355\u6349\u5185\u90e8\u52aa\u529b\u4e0e\u5916\u90e8\u6761\u4ef6\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ece\u800c\u63d0\u9ad8 MMM \u7684\u51c6\u786e\u6027\u3002.<\/li>\n
    4. Data \u53ef\u89c6\u5316\u548c\u901a\u4fe1\u5de5\u5177\uff1a <\/b>\u8981\u8ba9\u975e\u6280\u672f\u5229\u76ca\u76f8\u5173\u8005\u4e5f\u80fd\u4e86\u89e3\u8d1d\u53f6\u65af MMM \u7ed3\u679c\uff0c\u53ef\u4f7f\u7528 Tableau \u6216 Power BI \u7b49\u53ef\u89c6\u5316\u5de5\u5177\u3002\u8fd9\u4e9b\u5de5\u5177\u6709\u52a9\u4e8e\u5c06\u590d\u6742\u7684 data \u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u4ece\u800c\u4fc3\u8fdb\u66f4\u597d\u7684\u51b3\u7b56\u3002.<\/li>\n<\/ol>\n

      \u4e1a\u52a1\u8981\u6c42<\/b><\/h3>\n
        \n
      1. \u4f01\u4e1a\u4e70\u8fdb\uff1a <\/b>\u9ad8\u7ea7\u7ba1\u7406\u5c42\u5fc5\u987b\u7406\u89e3\u3001\u652f\u6301\u548c\u914d\u5408 MMM \u7684\u76ee\u6807\u548c\u5f71\u54cd\u3002\u9996\u5e2d\u8425\u9500\u5b98\u7684\u79ef\u6781\u53c2\u4e0e\u53ef\u786e\u4fdd\u8425\u9500\u6218\u7565\u4e0e\u6a21\u578b\u7684\u89c1\u89e3\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u786e\u4fdd\u8d44\u6e90\u5f97\u5230\u5408\u7406\u5206\u914d\u3002.<\/li>\n
      2. \u656c\u4e1a\u7684\u4e13\u5bb6\u56e2\u961f\uff1a <\/b>\u8de8\u804c\u80fd\u56e2\u961f\u81f3\u5173\u91cd\u8981\uff1a\n
          \n
        • Data \u79d1\u5b66\u5bb6<\/b>:\u64c5\u957f\u8d1d\u53f6\u65af\u5efa\u6a21\u548c\u673a\u5668\u5b66\u4e60\u3002.<\/li>\n
        • \u8425\u9500\u4e13\u5bb6<\/b>:\u5bf9\u8425\u9500\u6e20\u9053\u3001\u5ba2\u6237\u884c\u4e3a\u548c\u8425\u9500\u6d3b\u52a8\u6307\u6807\u6709\u6df1\u5165\u4e86\u89e3\u3002.<\/li>\n
        • Data Engineer<\/b>:\u719f\u7ec3\u5efa\u9020 data \u7ba1\u9053\u5e76\u786e\u4fdd data \u7684\u5b8c\u6574\u6027\u3002.<\/li>\n<\/ul>\n<\/li>\n
        • \u91d1\u878d\u6295\u8d44\uff1a <\/b>MMM \u9700\u8981 data \u8d2d\u7f6e\u548c\u6280\u672f\u4eba\u624d\u9884\u7b97\u3002.<\/li>\n
        • \u627f\u8bfa\u884c\u52a8\uff1a <\/b>\u6d1e\u5bdf\u529b\u5fc5\u987b\u63a8\u52a8\u6218\u7565\u53d8\u9769\u3002\u56e2\u961f\u8fd8\u5e94\u8fdb\u884c\u6d4b\u8bd5\uff08\u5982 A\/B \u6d4b\u8bd5\uff09\uff0c\u4ee5\u9a8c\u8bc1\u6a21\u578b\u9884\u6d4b\u5e76\u8bc4\u4f30\u5f71\u54cd\u3002.<\/li>\n
        • \u6a21\u578b\u7ef4\u62a4\u548c\u5ba1\u67e5\uff1a <\/b>\u5b9a\u671f\u66f4\u65b0\u548c\u5b63\u5ea6\u5ba1\u67e5\u53ef\u786e\u4fdd\u6a21\u578b\u4e0e\u65f6\u4ff1\u8fdb\uff0c\u53cd\u6620\u5e02\u573a\u53d8\u5316\uff0c\u6307\u5bfc\u6709\u6548\u51b3\u7b56\u3002.<\/li>\n<\/ol>\n

          \u9274\u4e8e\u7ba1\u7406\u548c\u76d1\u6d4b\u673a\u5236\u53ef\u80fd\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u800c\u4e14\u5e76\u975e\u6bcf\u4e2a\u7ec4\u7ec7\u90fd\u6709\u80fd\u529b\u6ee1\u8db3\u6240\u6709\u8981\u6c42\uff0c\u6211\u4eec\u5217\u51fa\u4e86\u5176\u4ed6\u53ef\u8003\u8651\u7684\u65b9\u6cd5\uff1a<\/b><\/h3>\n
            \n
          1. \u4f20\u7edf\u56de\u5f52\u6a21\u578b <\/b>\u8f83\u4e3a\u7b80\u5355\u7684\u6a21\u578b\u4fa7\u91cd\u4e8e\u8425\u9500\u652f\u51fa\u4e0e\u7ed3\u679c\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u80fd\u63d0\u4f9b\u6709\u7528\u7684\u89c1\u89e3\uff0c\u4f46\u65e0\u6cd5\u6355\u6349\u590d\u6742\u7684\u5a92\u4f53\u4e92\u52a8\u3002.<\/li>\n
          2. \u65f6\u95f4\u5e8f\u5217\u5206\u6790\uff1a <\/b>\u53ef\u6709\u6548\u8bc6\u522b\u5b63\u8282\u6027\u8d8b\u52bf\uff0c\u4f46\u5728\u6355\u6349\u8de8\u6e20\u9053\u4e92\u52a8\u65b9\u9762\u6709\u5c40\u9650\u6027\uff0c\u8fd9\u5f71\u54cd\u4e86\u5176\u63d0\u4f9b\u5168\u9762\u8425\u9500\u5f71\u54cd\u89c6\u56fe\u7684\u80fd\u529b\u3002.<\/li>\n
          3. \u5f52\u56e0\u5efa\u6a21\uff1a <\/b>\u8861\u91cf\u6bcf\u4e2a\u6e20\u9053\u7684\u8d21\u732e\uff0c\u4f46\u53ea\u6ce8\u91cd\u77ed\u671f\u6548\u679c\uff0c\u5ffd\u89c6\u4e86\u5bf9\u54c1\u724c\u5efa\u8bbe\u7684\u957f\u671f\u5f71\u54cd\u3002.<\/li>\n
          4. \u589e\u91cf\u6d4b\u8bd5\u548c A\/B \u6d4b\u8bd5\uff1a <\/b>\u589e\u91cf\u6d4b\u8bd5\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u7684\u989d\u5916\u5f71\u54cd\u3002A\/B \u6d4b\u8bd5\u548c\u5730\u7406\u5b9e\u9a8c\u7b49\u65b9\u6cd5\u6709\u52a9\u4e8e\u786e\u5b9a\u8425\u9500\u6d3b\u52a8\u7684\u771f\u6b63\u4ef7\u503c\uff0c\u4f46\u9700\u8981\u53d7\u63a7\u73af\u5883\u548c\u660e\u786e\u7684\u7ec4\u522b\u533a\u5206\u3002\u7531\u4e8e\u5b9e\u9645\u6761\u4ef6\u7684\u9650\u5236\uff0c\u8981\u5728\u4e0d\u540c\u7684\u5a92\u4f53\u7ec4\u5408\u4e2d\u8fdb\u884c\u6269\u5c55\u3002.<\/li>\n
          5. \u7b80\u5316\u6295\u8d44\u56de\u62a5\u7387\u5206\u6790\uff1a <\/b>\u76f4\u63a5\u5c06\u6210\u672c\u4e0e\u53ef\u5f52\u5c5e\u7684\u9500\u552e\u989d\u6216\u9500\u552e\u7ebf\u7d22\u8fdb\u884c\u6bd4\u8f83\uff0c\u4f46\u8fc7\u5ea6\u7b80\u5316\u4e86\u6e20\u9053\u4e92\u52a8\uff0c\u5ffd\u7565\u4e86\u6536\u76ca\u9012\u51cf\u6216\u534f\u540c\u6548\u5e94\u3002.<\/li>\n<\/ol>\n

            \u603b\u4e4b\uff0c\u8d1d\u53f6\u65af MMM \u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u8425\u9500\u51b3\u7b56\u6c34\u5e73\uff0c\u5176\u9a71\u52a8\u529b\u5305\u62ec\uff1a(I) \u63d0\u9ad8\u6e20\u9053\u6709\u6548\u6027\u548c\u8d44\u6e90\u5206\u914d\u7684\u51c6\u786e\u6027\uff1b(ii) \u968f\u7740\u65b0 data \u7684\u51fa\u73b0\u800c\u4e0d\u65ad\u53d1\u5c55\u7684\u52a8\u6001\u6d1e\u5bdf\u529b\uff1b(iii) \u7531\u7a33\u5065\u7684\u7edf\u8ba1\u6a21\u578b\u9a71\u52a8\u7684\u53ef\u884c\u5efa\u8bae\u3002\u9274\u4e8e\u6a21\u578b\u7684\u590d\u6742\u6027\uff0c\u5b9e\u65bd\u9700\u8981\u6280\u672f\u6295\u8d44\u548c\u7ec4\u7ec7\u627f\u8bfa\u3002\u5bf9\u4e8e\u90a3\u4e9b\u65e0\u6cd5\u6ee1\u8db3\u8fd9\u4e9b\u8981\u6c42\u7684\u4f01\u4e1a\uff0c\u4f20\u7edf\u56de\u5f52\u6a21\u578b\u6216\u5f52\u56e0\u6a21\u578b\u7b49\u66f4\u7b80\u5355\u7684\u65b9\u6cd5\u4ecd\u80fd\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002\u5f52\u6839\u7ed3\u5e95\uff0c\u5173\u952e\u662f\u8981\u6446\u8131\u76f4\u89c9\uff0c\u8f6c\u5411 data-driven \u51b3\u7b56\uff0c\u65e0\u8bba\u662f\u901a\u8fc7\u8d1d\u53f6\u65af MMM \u8fd8\u662f\u66f4\u6613\u7406\u89e3\u7684\u65b9\u6cd5\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

            \u8d1d\u53f6\u65af\u591a\u91cd\u6a21\u578b\uff08MMM\uff09\u80fd\u591f\u5f7b\u5e95\u6539\u53d8\u8d35\u516c\u53f8\u7684\u8425\u9500\u6210\u679c\uff0c\u4f46\u5e76\u975e\u6240\u6709\u7ec4\u7ec7\u90fd\u5df2\u505a\u597d\u51c6\u5907\u3002\u4e86\u89e3\u51b3\u7b56\u7684\u4f9d\u636e\u3002.<\/p>","protected":false},"featured_media":301297,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-301293","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/301293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/301297"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=301293"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=301293"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=301293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}