{"id":301306,"date":"2025-02-06T10:32:36","date_gmt":"2025-02-06T10:32:36","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=301306"},"modified":"2025-02-20T20:24:03","modified_gmt":"2025-02-20T20:24:03","slug":"what-is-a-cdp","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/what-is-a-cdp\/","title":{"rendered":"\u5ba2\u6237 Data \u5e73\u53f0\u5b8c\u5168\u6307\u5357"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div><\/div><\/div><\/div><\/div>
\"Image\"

\u5b89\u5fb7\u70c8-\u91cc\u8d1d\u7f57<\/span><\/h3><\/div>

Data Engineering Manager\u3001, Artefact \u62c9\u4e01\u7f8e\u6d32\u548c\u52a0\u52d2\u6bd4<\/a><\/p>\n<\/div><\/div><\/div>

\"Image\"

\u4f69\u5fb7\u7f57-\u66fc\u5409\u8bfa<\/span><\/h3><\/div>

\u9ad8\u7ea7 Data Engineering \u7ecf\u7406\u3001, Artefact \u62c9\u4e01\u7f8e\u6d32\u548c\u52a0\u52d2\u6bd4<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

CDP\uff1a\u5c06\u5206\u6563\u7684 Data \u8f6c\u5316\u4e3a\u5f3a\u5927\u7684\u6218\u7565<\/strong><\/h2><\/div>

<\/h3>\n

\u4ec0\u4e48\u662f CDP\uff1f(\u9488\u5bf9\u6280\u672f\u56e2\u961f\uff09<\/b><\/h3>\n

\u672c\u6587\u4e3a\u6280\u672f\u56e2\u961f\u6982\u8ff0\u4e86\u4ec0\u4e48\u662f\u5ba2\u6237 Data \u5e73\u53f0 (CDP)\u3002\u6240\u8c13\u6280\u672f\u56e2\u961f\uff0c\u4e3b\u8981\u662f\u6307 Data\/\u8f6f\u4ef6\u5de5\u7a0b\u5e08\u3002\u672c\u6587\u7684\u91cd\u70b9\u662f\u7b80\u8981\u4ecb\u7ecd\u4ec0\u4e48\u662f CDP\u3001CDP \u5982\u4f55\u5206\u7c7b\u4ee5\u53ca\u5de5\u7a0b\u5e08\u5e94\u4e0e CDP \u4ea4\u4e92\u7684\u4e3b\u8981\u529f\u80fd\u3002.<\/span><\/p>\n

\u5ba2\u6237 Data \u5e73\u53f0\uff08CDP\uff09<\/b> \u662f\u4e00\u79cd\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\uff0c\u65e8\u5728\u5b9e\u73b0\u6574\u4e2a\u7ec4\u7ec7\u5185\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\uff08\u901a\u5e38\u79f0\u4e3a 360\u00ba \u89c6\u56fe\uff09\u3002\u5b83\u63d0\u4f9b\u4e86\u5728\u4e0d\u540c\u5ba2\u6237\u80cc\u666f\u4e4b\u95f4\u6267\u884c\u8eab\u4efd\u89e3\u6790\uff08ID\uff09\u7684\u5de5\u5177\u548c\u673a\u5236\u3002\u5728 CDP \u4e2d\uff0c\u8eab\u4efd\u89e3\u6790\u6307\u7684\u662f\u8bc6\u522b\u548c\u8fde\u63a5\u6765\u81ea\u4e0d\u540c\u6765\u6e90\u3001\u7cfb\u7edf\u548c database \u7684\u5ba2\u6237\u8d44\u6599\u7684\u5404\u79cd\u8868\u8ff0\u3002\u8fd9\u79cd\u7edf\u4e00\u7684\u89c6\u56fe\u5141\u8bb8\u521b\u5efa\u9ad8\u5ea6\u8be6\u7ec6\u548c\u51c6\u786e\u7684\u5ba2\u6237\u7ec6\u5206\u3002\u8fd9\u4e9b\u7ec6\u5206\u662f\u4f7f CDP \u5bf9\u4e1a\u52a1\u56e2\u961f\u6709\u7528\u548c\u6709\u4ef7\u503c\u7684\u4e3b\u8981\u56e0\u7d20\uff0c\u4f7f\u5ba2\u6237\u65c5\u7a0b\u534f\u8c03\uff08Customer Journey Orchestration\uff09\u7b49\u7528\u4f8b\u548c\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08Marketing Mix Modeling\uff09\u7b49\u51b3\u7b56\u5de5\u5177\u6210\u4e3a\u53ef\u80fd\u3002.<\/span><\/p>\n

CDP \u7684\u7c7b\u578b<\/b>: <\/span>CDP \u6839\u636e\u4e0d\u540c\u7684\u5206\u7c7b\u6807\u51c6\u8fdb\u884c\u5206\u7c7b\uff0c\u4ece\u4e24\u7c7b\u5230\u5341\u7c7b\u4e0d\u7b49\u3002\u4f7f\u7528\u6700\u5e7f\u6cdb\u7684\u5206\u7c7b\u6cd5\u4e4b\u4e00\u662f CDP \u7814\u7a76\u6240\u63d0\u51fa\u7684\u5206\u7c7b\u6cd5\uff0c\u5176\u4e2d\u5305\u62ec\u56db\u4e2a\u7c7b\u522b\uff1aData CDP\u3001\u5206\u6790 CDP\u3001\u8425\u9500\u6d3b\u52a8 CDP \u548c\u4ea4\u4ed8 CDP\u3002\u8fd9\u4e9b\u7c7b\u522b\u53ef\u4ee5\u7528\u540c\u5fc3\u5706\u6765\u8868\u793a\uff0c\u6bcf\u4e2a\u7c7b\u522b\u90fd\u901a\u8fc7\u589e\u52a0\u65b0\u529f\u80fd\u6765\u6269\u5c55\u524d\u4e00\u4e2a\u7c7b\u522b\u3002.<\/span><\/p>\n

    \n
  • Data CDP<\/b>:\u5305\u542b CDP \u7684\u6838\u5fc3\u529f\u80fd\uff0c\u63d0\u4f9b data \u4e0e\u5916\u90e8\u8d44\u6e90\u7684\u96c6\u6210\u3001ID \u89e3\u6790\u548c data \u8f93\u51fa\u5230\u5176\u4ed6\u7cfb\u7edf\u3002.<\/li>\n
  • \u5206\u6790 CDP<\/b>:\u9664\u4e86 Data CDP \u7684\u529f\u80fd\u5916\uff0c\u5b83\u8fd8\u5305\u62ec\u9488\u5bf9\u5ba2\u6237 data \u7684\u5206\u6790\u5e94\u7528\uff0c\u5982\u5efa\u7b51\u7269\u7ec6\u5206\uff0c\u4ee5\u53ca\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u7684\u57fa\u672c\u673a\u5668\u5b66\u4e60\u5e94\u7528\u3002.<\/li>\n
  • \u8fd0\u52a8 CDP<\/b>:\u4e3a\u7ec6\u5206\u5e02\u573a\u4e2d\u7684\u4e2a\u4eba\u6863\u6848\u6dfb\u52a0\u4e2a\u6027\u5316\u5904\u7406\uff0c\u5982\u6784\u5efa\u5ba2\u6237\u534f\u8c03\u65c5\u7a0b\u3002.<\/li>\n
  • \u4ea4\u4ed8 CDP<\/b>:\u7ed3\u5408\u4e86\u4e4b\u524d\u7684\u6240\u6709\u529f\u80fd\uff0c\u5e76\u589e\u52a0\u4e86\u76f4\u63a5\u5411\u5ba2\u6237\u53d1\u9001\u4fe1\u606f\u7684\u529f\u80fd\uff0c\u4ece\u800c\u65e0\u9700\u4f7f\u7528\u7b2c\u4e09\u65b9\u8f6f\u4ef6\u6765\u5b8c\u6210\u8fd9\u9879\u4efb\u52a1\u3002.<\/li>\n<\/ul>\n

    CDP \u80cc\u666f\u4e0b\u7684\u6280\u672f\u56e2\u961f<\/strong>:\u867d\u7136 CDP \u7684\u771f\u6b63\u4ef7\u503c\u662f\u7531\u4e1a\u52a1\u548c\u8425\u9500\u56e2\u961f\u4f53\u9a8c\u5230\u7684\uff0c\u4f46\u5982\u679c\u6ca1\u6709\u6280\u672f\u56e2\u961f\u7684\u53c2\u4e0e\uff0c\u8fd9\u4e5f\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u6ca1\u6709\u4e13\u4e1a\u6280\u672f\u4eba\u5458\u7684\u8d21\u732e\uff0c\u5c31\u65e0\u6cd5\u90e8\u7f72\u3001\u7ef4\u62a4\u6216\u6b63\u786e\u4f7f\u7528 CDP\u3002\u8fd9\u4e9b\u56e2\u961f\u7684\u8d21\u732e\u53ef\u5206\u4e3a\u4e09\u7c7b\uff1a\u5c06 data \u5bfc\u5165 CDP\u3001\u914d\u7f6e ID \u89e3\u6790\u6d41\u7a0b\u548c\u4ece CDP \u5bfc\u51fa data\u3002\u603b\u4e4b\uff0cCDP \u7684\u6280\u672f\u64cd\u4f5c\u53ef\u4ee5\u63cf\u8ff0\u4e3a\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684 ETL\uff08\u63d0\u53d6\u3001\u8f6c\u6362\u3001\u52a0\u8f7d\uff09\u6d41\u7a0b\u3002.<\/p>\n<\/div>

    \"Types<\/span><\/div>

    CDP \u7684\u7c7b\u578b<\/em><\/p>\n

    \u5c06 Data \u5bfc\u5165 CDP<\/strong><\/h3>\n

    \u8981\u83b7\u5f97\u7edf\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\uff0c\u5fc5\u987b\u5c06 data \u4ece\u4e0d\u540c\u7684\u670d\u52a1\u6216\u6765\u6e90\u5bfc\u5165 CDP\u3002\u5e02\u573a\u4e0a\u5927\u591a\u6570 CDP \u90fd\u4e3a\u5404\u79cd\u670d\u52a1\u63d0\u4f9b\u9ad8\u5ea6\u62bd\u8c61\u7684\u672c\u5730\u8fde\u63a5\u5668\uff0c\u8fd9\u4e9b\u8fde\u63a5\u5668\u901a\u5e38\u53ea\u9700\u8981\u9a8c\u8bc1\u51ed\u636e\uff0c\u5e76\u53ef\u901a\u8fc7\u7b80\u5355\u7684\u56fe\u5f62\u754c\u9762\u8fdb\u884c\u914d\u7f6e\u3002\u8fd9\u4e9b\u8fde\u63a5\u5668\u901a\u5e38\u63d0\u4f9b\u8be6\u7ec6\u7684\u6444\u53d6\u6a21\u5f0f\uff0c\u5982\u589e\u91cf\u3001\u6279\u91cf\u6216\u5b9e\u65f6\u6444\u53d6\u3002\u5bf9\u4e8e\u66f4\u590d\u6742\u6216\u4e0d\u5bfb\u5e38\u7684\u670d\u52a1\uff0c\u53ef\u80fd\u9700\u8981\u6280\u672f\u56e2\u961f\u8fdb\u884c\u989d\u5916\u7684\u5de5\u4f5c\uff0c\u5982\u4f7f\u7528\u6807\u7b7e\u7ba1\u7406\u7cfb\u7edf\uff08TMS\uff09\u3002\u4e00\u4e9b CDP \u63d0\u4f9b\u7279\u5b9a\u7684 TMS \u89e3\u51b3\u65b9\u6848\uff0c\u4f8b\u5982\u53ef\u80fd\u6d89\u53ca JavaScript \u4ee3\u7801\u3002.<\/p>\n

    ID \u5206\u8fa8\u7387\u914d\u7f6e<\/strong><\/h3>\n

    ID \u89e3\u6790\u8fc7\u7a0b\u56e0 CDP \u800c\u5f02\uff0c\u4f46\u901a\u5e38\u4f7f\u7528 SQL \u6216\u7c7b\u4f3c\u4ee3\u7801\u6267\u884c\u3002\u8fd9\u9879\u4efb\u52a1\u5305\u62ec\u51c6\u5907\u5bfc\u5165\u7684 data\uff0c\u5e76\u8bbe\u7f6e\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4ee5\u4fbf\u5c06\u4e0d\u540c\u6765\u6e90\u7684\u6570\u636e\u7edf\u4e00\u5230\u5355\u4e2a\u5ba2\u6237\u6863\u6848\u4e2d\u3002\u5176\u4e2d\u4e00\u4e2a\u5173\u952e\u6b65\u9aa4\u662f\u521b\u5efa\u4e00\u4e2a\u552f\u4e00\u7684 ID \u5b57\u6bb5\uff0c\u4ee5\u4fbf\u5728\u6240\u6709 data \u6570\u636e\u5e93\u4e2d\u8bc6\u522b\u6bcf\u4e2a\u5ba2\u6237\u3002\u8be5 ID \u901a\u5e38\u6765\u81ea\u5bfc\u5165\u7684 data \u4e2d\u5df2\u6709\u7684\u5b57\u6bb5\uff0c\u5982\u7535\u5b50\u90ae\u4ef6\u6216\u653f\u5e9c\u8eab\u4efd\u53f7\u7801\u3002\u5982\u679c\u6ca1\u6709\u5f3a\u5927\u7684 ID\uff0c\u901a\u5e38\u4f1a\u4f7f\u7528\u6863\u6848\u7684\u7535\u5b50\u90ae\u4ef6\u4f5c\u4e3a ID \u89e3\u6790\u7684\u8d77\u70b9\u3002\u4e0b\u9762\u662f CDP \u5b9d Data \u7684\u4e00\u4e2a\u66f4\u5177\u4f53\u7684 ID \u89e3\u6790\u793a\u4f8b\u3002.<\/p>\n<\/div>

    \"CDP:<\/span><\/div>

    \u6d41\u7a0b\u7684\u521d\u59cb\u90e8\u5206\u5b9a\u4e49\u4e86 ID\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u6587\u6863\u7f16\u53f7\u548c\u540d\u79f0\u89e3\u6790\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u7684\u5bc6\u94a5\u3002\u5728\u6b64\uff0c\u60a8\u9700\u8981\u6307\u660e\u5728\u591a\u4e2a\u4e0d\u540c\u7684 database \u4e2d\u8bc6\u522b\u540c\u4e00\u914d\u7f6e\u6587\u4ef6\u6240\u9700\u7684\u5b57\u6bb5\u3002.<\/span><\/p>\n<\/div>

    \"Identification<\/span><\/div>

    \u786e\u5b9a\u8981\u7edf\u4e00\u7684\u8868\u683c<\/i><\/span><\/p>\n

    \u6d41\u7a0b\u7684\u4e0b\u4e00\u90e8\u5206\u5217\u51fa\u4e86\u5c06\u5728\u7edf\u4e00\u6d41\u7a0b\u4e2d\u4f7f\u7528\u7684\u8868\u3002\u5728\u7edf\u4e00\u6d41\u7a0b\u7684\u8fd9\u4e00\u90e8\u5206\uff0c\u5217\u51fa\u4e86\u6ce8\u518c\u914d\u7f6e\u6587\u4ef6\u6216\u6709\u4efb\u4f55\u914d\u7f6e\u6587\u4ef6\u6807\u8bc6\u8bb0\u5f55\u7684\u8868\u3002\u8fd9\u90e8\u5206\u8fd8\u6307\u5b9a\u4e86\u7edf\u4e00\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u7684\u6bcf\u4e2a\u8868\u7684\u952e\u3002.<\/p>\n

    \u56fe\u7247<\/p>\n

     <\/p>\n<\/div>

    \"Definition<\/span><\/div>

    \u7edf\u4e00\u6807\u8bc6\u7684\u5b9a\u4e49<\/i><\/span><\/p>\n

    \u672c\u8282\u5b9a\u4e49\u4e86\u5728\u67d0\u4e9b CDP \u4e2d\u79f0\u4e3a\u89c4\u8303 ID \u7684\u5185\u5bb9\u3002\u8fd9\u662f\u5728 ID \u89e3\u6790\u8fc7\u7a0b\u4e2d\u8981\u521b\u5efa\/\u8bc6\u522b\u7684 ID\uff0c\u662f\u5728 ID \u89e3\u6790\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u7684\u6240\u6709 database \u4e2d\u8bc6\u522b\u914d\u7f6e\u6587\u4ef6\u7684 ID\u3002\u6b64\u65f6\uff0c\u6709\u4e0d\u540c\u7684\u7b56\u7565\u6765\u9009\u62e9\u8fd9\u6837\u6216\u90a3\u6837\u7684 ID\u3002\u5728\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u5178\u578b ID \u5c06\u662f\u7531\u4e09\u4e2a\u4e0d\u540c\u5b57\u6bb5\u7ec4\u6210\u7684 ID\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

    \u5728\u5f53\u4eca\u7684data-driven\u65f6\u4ee3\uff0c\u7ba1\u7406data\u5ba2\u6237\u6570\u636e\u53ef\u80fd\u4ee4\u4eba\u5e94\u63a5\u4e0d\u6687\u3002\u6b64\u65f6\uff0c\u5ba2\u6237Data\u5e73\u53f0\uff08CDP\uff09\u4fbf\u6d3e\u4e0a\u4e86\u7528\u573a\u3002 CDP \u80fd\u591f\u5e2e\u52a9\u4f01\u4e1a\u6574\u5408\u3001\u5206\u6790\u5e76\u6fc0\u6d3b\u5ba2\u6237\u6570\u636e\uff0c\u4ece\u800c\u6253\u9020\u66f4\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u5e76\u63a8\u52a8\u66f4\u660e\u667a\u7684\u4e1a\u52a1\u51b3\u7b56\u3002\u5728\u672c\u4efd\u5b8c\u6574\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u4ec0\u4e48\u662f CDP\u3001\u5b83\u5982\u4f55\u8fd0\u4f5c\uff0c\u4ee5\u53ca\u4e3a\u4f55\u5b83\u5bf9\u73b0\u4ee3\u8425\u9500\u548c\u5ba2\u6237\u4e92\u52a8\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002.<\/p>","protected":false},"featured_media":301428,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035],"blog-language":[2991],"class_list":["post-301306","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/301306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/301428"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=301306"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=301306"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=301306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}