{"id":372018,"date":"2025-03-03T16:23:46","date_gmt":"2025-03-03T16:23:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=372018"},"modified":"2025-04-17T14:45:01","modified_gmt":"2025-04-17T13:45:01","slug":"ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands\/","title":{"rendered":"\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u6b63\u5728\u6539\u53d8\u4eba\u4eec\u7684\u8d2d\u7269\u65b9\u5f0f\u3002\u8fd9\u5bf9\u54c1\u724c\u610f\u5473\u7740\u4ec0\u4e48\uff1f."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/hbr.org\/2025\/02\/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands?ab=HP-hero-featured-1\" rel=\"noopener noreferrer\" target=\"_blank\" aria-label=\"https:\/\/www.thinkwithgoogle.com\/intl\/fr-fr\/strategies-marketing\/automatisation\/guide-ia-agence-parcours-consommateur\/?utm_medium=email&amp;utm_source=d-newsletter&amp;utm_team=twg-fr&amp;utm_campaign=TwG-FR-NL-2023-07-13-AI-and-Agencies-Knak&amp;utm_content=article-2-cta&amp;mkt_tok=MTcyLUdPUC04MTEAAAGM7IC1X7Nq-QkJIDdi7MYIAhtvu-d-GOsELoae9WOFRX_TkY44CL0cubSrdKXn80qA3DqWPKh1IcdWA2l1jqEoq40VUyGKFDTs5eXF727uKsD8ag\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-1\"><p><u>\u9605\u8bfb\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/hbr.org\/2025\/02\/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands?ab=HP-hero-featured-1\" target=\"_self\" aria-label=\"hbr_primary_outline_blk_rgb\" rel=\"noopener\"><img decoding=\"async\" width=\"61\" height=\"70\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2761%27%20height%3D%2770%27%20viewBox%3D%270%200%2061%2070%27%3E%3Crect%20width%3D%2761%27%20height%3D%2770%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/hbr_primary_outline_blk_rgb.jpg\" alt class=\"lazyload img-responsive wp-image-372016\"\/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u8fc5\u901f\u666e\u53ca\u5bf9\u8c01\u80fd\u5728\u6d88\u8d39\u4ea4\u6613\u4e2d\u83b7\u53d6\u4ef7\u503c\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\uff0c\u5c24\u5176\u662f\u8c01\u62e5\u6709\u6700\u7ec8\u5ba2\u6237\u3002\u5728\u524d\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u4e4b\u95f4\u7684\u4fe1\u606f\u5e73\u8861\u76f8\u5bf9\u5747\u8861\uff1a\u96f6\u552e\u5546\u53ef\u4ee5\u83b7\u5f97\u7ec6\u7c92\u5ea6\u7684\u3001\u6536\u636e\u7ea7\u7684 data \u4fe1\u606f\uff0c\u800c\u54c1\u724c\u5546\u5219\u53ef\u4ee5\u6536\u96c6\u66f4\u5e7f\u6cdb\u5e02\u573a\u4e0a\u7684 \u201c\u9500\u552e\u901a\u8def \u201d\u4fe1\u606f\u3002\u7136\u800c\uff0c\u968f\u7740\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\uff0c\u96f6\u552e\u5546\u83b7\u5f97\u4e86\u5ba2\u6237\u7ea7\u522b\u7684 data\uff0c\u800c\u54c1\u724c\u5546\u901a\u5e38\u65e0\u6cd5\u83b7\u5f97\u66f4\u591a\u7684 data\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Jur-Gaarlandt.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">Jur Gaarlandt<\/h3><\/div><div class=\"fusion-text fusion-text-4 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Artefact \u7684\u6bd4\u8377\u5362\u5408\u4f5c\u4f19\u4f34<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Wesley-Korver.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u97e6\u65af\u5229-\u79d1\u6c83\u5c14<\/h3><\/div><div class=\"fusion-text fusion-text-5 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Data \u548c Artefact \u5206\u6790\u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Nathan-furr.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u5185\u68ee-\u798f\u5c14<\/h3><\/div><div class=\"fusion-text fusion-text-6 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u6b27\u6d32\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u6218\u7565\u5b66\u6559\u6388<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Andrew-Shipilov-.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u5b89\u5fb7\u9c81-\u5e0c\u76ae\u6d1b\u592b<\/h3><\/div><div class=\"fusion-text fusion-text-7 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ea6\u7ff0-H-\u52b3\u767b\uff08John H. Loudon\uff09\u6b27\u6d32\u5de5\u5546\u7ba1\u7406\u5b66\u9662\u56fd\u9645\u7ba1\u7406\u8bb2\u5ea7\u6559\u6388<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\" data-first-paragraph=\"true\">\u968f\u7740\u5e2e\u52a9\u6d88\u8d39\u8005\u5b8c\u6210\u8d2d\u4e70\u65c5\u7a0b\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u51fa\u73b0\uff0c\u6743\u529b\u7684\u5929\u5e73\u5f88\u53ef\u80fd\u4f1a\u4ece\u96f6\u552e\u5546\u8f6c\u5411\u54c1\u724c\u548c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u3002\u8fd9\u662f\u56e0\u4e3a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u6bd4\u4eba\u7c7b\u66f4\u5e7f\u6cdb\u3001\u66f4\u8fc5\u901f\u3001\u66f4\u5168\u9762\u5730\u641c\u7d22\u6d88\u8d39\u54c1\u3002\u968f\u7740\u5728\u6d88\u8d39\u8005\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u4e3a\u5176\u63d0\u4f9b\u5e2e\u52a9\u7684\u57fa\u56e0\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u51fa\u73b0\uff0c\u6743\u529b\u7684\u5929\u5e73\u5f88\u53ef\u80fd\u4f1a\u4ece\u96f6\u552e\u5546\u8f6c\u5411\u54c1\u724c\u548c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u3002\u8fd9\u662f\u56e0\u4e3a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u6bd4\u4eba\u7c7b\u66f4\u5e7f\u6cdb\u3001\u66f4\u8fc5\u901f\u3001\u66f4\u5168\u9762\u5730\u641c\u7d22\u6d88\u8d39\u54c1\u3002\u4e3a\u4e86\u5728\u8fd9\u4e00\u65b0\u73af\u5883\u4e2d\u7ade\u4e89\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u5fc5\u987b\u63a5\u53d7\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\uff08AAO\uff09\uff0c\u786e\u4fdd\u4ed6\u4eec\u7684\u72ec\u7279\u4f18\u52bf--\u65e0\u8bba\u662f\u4ea7\u54c1\u8d28\u91cf\u3001\u521b\u65b0\u8fd8\u662f\u5ba2\u6237\u670d\u52a1--\u90fd\u80fd\u88ab\u8fd9\u4e9b\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u660e\u786e\u8861\u91cf\u548c\u8f7b\u677e\u8bc6\u522b\uff0c\u5e76\u5bf9\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u4f9d\u8d56\u7684\u6765\u6e90\u8fdb\u884c\u4f18\u5316\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\" data-first-paragraph=\"true\">\u4eba\u5de5\u667a\u80fd\u4ee3\u7406--\u80fd\u591f\u4ee3\u8868\u7528\u6237\u91c7\u53d6\u884c\u52a8\u7684\u7b97\u6cd5--\u6b63\u5f00\u59cb\u4ece\u6839\u672c\u4e0a\u91cd\u5851\u5546\u4e1a\u548c\u6d88\u8d39\u73af\u5883\u3002\u8fd9\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff1aChatGPT \u662f\u4e00\u79cd\u80fd\u89e3\u91ca\u95ee\u9898\u5e76\u7efc\u5408\u641c\u7d22\u7ed3\u679c\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\uff0c\u6709\u8db3\u591f\u591a\u7684\u6d88\u8d39\u8005\u8df3\u8fc7\u8c37\u6b4c\uff0c\u4f7f\u7528 ChatGPT \u8fdb\u884c\u641c\u7d22\u3002\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/x.com\/John_Dietrich1\/status\/1859031352861225227\">\u4e00\u4e9b\u4e13\u5bb6\u4f30\u8ba1<\/a>\u00a0\u5b83\u53ef\u80fd\u5728\u56db\u5e74\u5185\u53d6\u4ee3\u8c37\u6b4c\u3002\u5bf9\u5176\u4ed6\u4eba\u6765\u8bf4\uff0c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u6b63\u5728\u521b\u9020\u4e00\u4e2a\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.linkedin.com\/posts\/nifinet_we-accidentally-unlocked-a-new-growth-channel-activity-7293585791799185410-E4F0\/?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noopener\">\u65b0\u5ba2\u6e90<\/a>, \u8fd9\u610f\u5473\u7740\uff0c\u4eba\u5de5\u667a\u80fd\u5c06\u72ec\u7acb\u4e8e\u4f20\u7edf\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u5360\u4e3b\u5bfc\u5730\u4f4d\u7684\u4f01\u4e1a\u5c06\u594b\u8d77\u53cd\u51fb\uff0c\u4f46\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u8fc5\u901f\u666e\u53ca\u5bf9\u8c01\u80fd\u83b7\u53d6\u4ef7\u503c\uff0c\u5c24\u5176\u662f\u8c01\u80fd\u62e5\u6709\u6570\u5b57\u65f6\u4ee3\u7684\u5723\u676f--\u6700\u7ec8\u5ba2\u6237\uff0c\u6709\u7740\u66f4\u5927\u7684\u5f71\u54cd\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u4f8b\u5982\uff0c\u8003\u8651\u4ea7\u54c1\u641c\u7d22\u3002\u8fc7\u53bb\uff0c\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u9996\u5148\u5728\u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u4e0a\u8fdb\u884c\u67e5\u8be2\u3002\u4ed6\u4eec\u4f1a\u70b9\u51fb\u4ea7\u54c1\u8bc4\u8bba\u6765\u51b3\u5b9a\u8d2d\u4e70\u4ec0\u4e48\uff0c\u7136\u540e\u641c\u7d22\u63d0\u4f9b\u6700\u4f18\u60e0\u4ef7\u683c\u7684\u96f6\u552e\u5546\uff0c\u6700\u540e\u901a\u8fc7\u591a\u6b65\u9aa4\u6d41\u7a0b\u5b8c\u6210\u8d2d\u4e70\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5df2\u7ecf\u5728\u6539\u53d8\u8fd9\u4e00\u8fc7\u7a0b\u3002\u5982\u4eca\uff0c\u60a8\u53ef\u4ee5\u5411\u4eba\u5de5\u667a\u80fd\u95e8\u6237\u7f51\u7ad9\uff08\u5982 Perplexity\uff09\u8be2\u95ee\u7279\u65af\u62c9\u7684\u6700\u4f73\u66ff\u4ee3\u54c1\uff0c\u6536\u5230\u8d2d\u4e70\u6c7d\u8f66\u7684\u5efa\u8bae\u3001\u4ece\u5408\u6cd5\u4ea7\u54c1\u8bc4\u8bba\u4e2d\u603b\u7ed3\u51fa\u7684\u4f18\u7f3a\u70b9\uff0c\u4ee5\u53ca\u6700\u4f73\u5730\u70b9\u548c\u4ef7\u683c\u7684\u94fe\u63a5\u3002Perplexity\u53ea\u9700\u4e00\u6b65\u5c31\u80fd\u5b8c\u6210\u4ea4\u6613\uff0c\u4ece\u800c\u51e0\u4e4e\u5b8c\u5168\u6d88\u9664\u4e86\u628a\u5173\u4eba\uff08\u5982\u8c37\u6b4c\u3001\u4e9a\u9a6c\u900a\uff09\u6216\u5f71\u54cd\u8005\uff08\u5982\u54c1\u724c\u3001Instagram\u4eba\u7269\uff09\u7684\u5f71\u54cd\u3002Perplexity \u5df2\u7ecf\u6210\u529f\u4e86\u4e00\u534a\uff0c\u5b83\u63a8\u51fa\u4e86\u7528\u4e8e\u591a\u79cd\u5e94\u7528\u4efb\u52a1\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\uff0c\u4f8b\u5982\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.booked.ai\/\" target=\"_blank\" rel=\"noopener\">\u9884\u8ba2\u65c5\u884c<\/a>\u00a0\u6216\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"http:\/\/www.eventscase.com\/\" target=\"_blank\" rel=\"noopener\">\u89c4\u5212\u6d3b\u52a8<\/a>.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u8fd9\u662f\u4e00\u4e2a\u6f5c\u5728\u7684\u6839\u672c\u6027\u8f6c\u53d8\u7684\u524d\u6cbf\u3002\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5df2\u7ecf\u96c6\u6210\u5230\u5e94\u7528\u7a0b\u5e8f\u4e2d--\u6240\u6709\u4e3b\u8981\u7684\u4eba\u5de5\u667a\u80fd\u516c\u53f8\uff08\u5982 OpenAI\u3001\u514b\u52b3\u5fb7\u3001\u8c37\u6b4c\u7b49\uff09\u90fd\u63a8\u51fa\u4e86\u4ee3\u7406\uff0c\u4f46\u5b83\u4eec\u5927\u591a\u53ea\u80fd\u5b8c\u6210\u7b80\u5355\u7684\u4efb\u52a1\u3002\u4ee3\u7406\u80fd\u591f\u56de\u7b54\u8bf8\u5982 \u201c\u4f60\u80fd\u5e2e\u6211\u9009\u62e9\u4e00\u4efd\u4fdd\u9669\u5355\u5417\uff1f\u201d\u6216 \u201c\u4f60\u80fd\u627e\u5230\u5c06\u96f6\u4ef6\u9001\u5230\u5ba2\u6237\u624b\u4e2d\u7684\u6700\u4f73\u8fd0\u8f93\u65b9\u5f0f\u5417\uff1f\u201d\u4e4b\u7c7b\u7684\u95ee\u9898\u3002\u7136\u540e\uff0c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ea\u9700\u5f88\u77ed\u7684\u4e00\u6b65\u5c31\u80fd\u5b8c\u6210\u8d2d\u4e70\u5e76\u4f18\u5316\u7269\u6d41\u3002\u636e\u62a5\u9053\uff0cPerplexity \u5df2\u7ecf\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.theverge.com\/2024\/11\/18\/24299574\/perplexity-ai-search-engine-buy-products\" target=\"_blank\" rel=\"noopener\">\u5b8c\u6210\u8d2d\u4e70<\/a>.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u5411\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u8f6c\u53d8\u5c06\u6539\u53d8\u5de5\u4f5c\u7684\u5b8c\u6210\u65b9\u5f0f\u548c\u638c\u63e1\u6743\u529b\u7684\u4eba\uff0c\u56e0\u4e3a\u4ed6\u4eec\u63a7\u5236\u7740\u4e0e\u7ec8\u7aef\u5ba2\u6237\u7684\u63a5\u89e6\u3002\u867d\u7136\u8bb8\u591a\u884c\u4e1a\u90fd\u4f1a\u53d7\u5230\u5f71\u54cd\uff0c\u4f46\u53d8\u9769\u5c06\u4ece\u6d3b\u52a8\/\u4ea7\u54c1\u66f4\u7b80\u5355\u6216\u66f4\u6807\u51c6\u5316\u7684\u9886\u57df\u5f00\u59cb\uff0c\u4f8b\u5982\u6d88\u8d39\u54c1\u884c\u4e1a\u3002\u8fd9\u4e9b\u516c\u53f8\u901a\u5e38\u5904\u7406\u76f8\u5bf9\u7b80\u5355\u7684\u4ea7\u54c1\u4f46\u590d\u6742\u7684\u4fe1\u606f\u6d41\uff0c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ef\u4ee5\u8fc5\u901f\u6539\u53d8\u96f6\u552e\u5546\u548c\u54c1\u724c\u7684\u89d2\u8272\uff0c\u4ee5\u53ca\u5ba2\u6237\u8bc4\u4f30\u3001\u51b3\u5b9a\u548c\u8d2d\u4e70\u4ea7\u54c1\u7684\u65b9\u5f0f\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u53d1\u751f\u7684\uff0c\u4ee5\u53ca\u516c\u53f8\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\u6765\u505a\u597d\u51c6\u5907\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5ba2\u6237\u4e4b\u65c5\u7b80\u53f2--\u8c01\u638c\u63e1\u4e86\u6743\u529b<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u8981\u4e86\u89e3\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5982\u4f55\u98a0\u8986 B2C \u9886\u57df\u7684\u4ef7\u503c\u94fe\uff0c\u8ba9\u6211\u4eec\u5feb\u901f\u56de\u5fc6\u4e00\u4e0b\u524d\u4e92\u8054\u7f51\u65f6\u4ee3\u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u4e4b\u95f4\u7684\u4fe1\u606f\u5e73\u8861\u76f8\u5bf9\u5747\u8861\u3002\u96f6\u552e\u5546\u53ef\u4ee5\u8bbf\u95ee\u6536\u636e\u7ea7\u7684 data - \u9500\u552e data\uff0c\u867d\u7136\u8fd9\u4e9b\u4fe1\u606f\u4e0e\u5355\u4e2a\u5ba2\u6237\u6ca1\u6709\u5173\u8054\uff0c\u4f46\u5374\u80fd\u8ba9\u96f6\u552e\u5546\u6df1\u5165\u4e86\u89e3\u6b63\u5728\u9500\u552e\u7684\u4ea7\u54c1\u3001\u4ea7\u54c1\u7ec4\u5408\u548c\u9500\u552e\u9891\u7387\u3002\u54c1\u724c\u901a\u5e38\u65e0\u6cd5\u83b7\u5f97\u8fd9\u79cd\u7ec6\u7c92\u5ea6\u7684 data \u4fe1\u606f\uff0c\u4f46\u53ef\u4ee5\u6536\u96c6\u66f4\u5e7f\u6cdb\u5e02\u573a\u7684 \u201c\u9500\u552e\u91cf \u201d\u6216 \u201c\u552e\u7f44\u91cf \u201d\u4fe1\u606f\u3002\u53ea\u6709\u901a\u8fc7\u5408\u4f5c\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u624d\u80fd\u83b7\u5f97\u5bf9\u5f00\u53d1\u65b0\u4ea7\u54c1\u6216\u5236\u5b9a\u66f4\u660e\u667a\u7684\u8425\u9500\u6218\u7565\u81f3\u5173\u91cd\u8981\u7684\u6d1e\u5bdf\u529b\u3002\u4f8b\u5982\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u5728\u96f6\u552e\u5546\u5904\u8fdb\u884c\u5ba2\u6237\u8c03\u67e5\uff0c\u4ee5\u5f00\u53d1\u65b0\u4ea7\u54c1\uff1b\u96f6\u552e\u5546\u4e5f\u53ef\u4ee5\u4e0e\u54c1\u724c\u5546\u5206\u4eab\u8ba2\u5355\u5386\u53f2\u3001\u5e93\u5b58\u6c34\u5e73\u6216\u9500\u552e\u70b9 data \uff0c\u4ee5\u4f18\u5316\u9500\u552e\u6216\u4fc3\u9500\u6d3b\u52a8\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u7136\u800c\uff0c\u968f\u7740\u7535\u5b50\u5546\u52a1\u7684\u5174\u8d77\uff0c\u529b\u91cf\u5e73\u8861\u5f00\u59cb\u53d1\u751f\u53d8\u5316\u3002\u96f6\u552e\u5546\uff0c\u5c24\u5176\u662f\u65b0\u4e00\u4ee3\u7684\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\uff0c\u4ece\u62e5\u6709\u6536\u94f6\u53f0\u7ea7\u522b\u7684\u4ea4\u6613 data\uff0c\u53d8\u6210\u4e86\u62e5\u6709\u5ba2\u6237\u7ea7\u522b\u7684 data\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u54c1\u724c\u901a\u5e38\u65e0\u6cd5\u83b7\u5f97\u66f4\u591a\u7684 data\u3002\u5728\u6570\u5b57\u65f6\u4ee3\uff0cdata \u548c\u5bf9\u5ba2\u6237\u7684\u8bbf\u95ee\u662f\u81f3\u9ad8\u65e0\u4e0a\u7684\uff0c\u6743\u529b\u548c\u5229\u6da6\u90fd\u8f6c\u79fb\u5230\u4e86\u63a7\u5236\u8fd9\u4e9b data \u7684\u96f6\u552e\u5546\u624b\u4e2d\u3002\u5728\u8fc7\u53bb\u5341\u5e74\u4e2d\uff0c\u6211\u4eec\u770b\u5230\u4e9a\u9a6c\u900a\u3001\u963f\u91cc\u5df4\u5df4\u548c Zalando \u7b49\u5927\u578b\u96f6\u552e\u5546\u5229\u7528\u5ba2\u6237\u7684 data \u521b\u9020\u4e86\u5de8\u5927\u7684\u5229\u6da6\u3002\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.statista.com\/statistics\/259814\/amazons-worldwide-advertising-revenue-development\/\" target=\"_blank\" rel=\"noopener\">\u6536\u5165\u6765\u6e90\uff08\u4f8b\u5982\u5e7f\u544a\u6536\u5165\uff09<\/a>\u00a0\u548c\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.linkedin.com\/posts\/sangeetpaul_the-false-bundles-of-the-platform-economy-activity-7192162800591392768-D2e4\/\" target=\"_blank\" rel=\"noopener\">\u5229\u6da6\u7387\u589e\u52a0<\/a>. .\u4e0e\u6ca1\u6709\u7ec8\u7aef\u5ba2\u6237\u6240\u6709\u6743\u7684\u54c1\u724c\u6216\u96f6\u552e\u5546\u76f8\u6bd4\uff0c\u8fd9\u4e9b\u516c\u53f8\u62e5\u6709\u5927\u91cf\u7684\u5ba2\u6237\u6d1e\u5bdf\u529b\uff0c\u56e0\u6b64\u5177\u6709\u660e\u663e\u7684\u4f18\u52bf\u3002\u8fd9\u79cd\u8d8b\u52bf\u5e76\u4e0d\u5c40\u9650\u4e8e\u5927\u578b\u79d1\u6280\u516c\u53f8\u3002\u66f4\u591a\u4fe1\u606f\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.retaildetail.eu\/news\/food\/ahold-delhaize-reaches-half-a-billion-from-ad-revenue\/\" target=\"_blank\" rel=\"noopener\">\u4f20\u7edf\u96f6\u552e\u5546<\/a>\u00a0\u5b83\u4eec\u4e5f\u5728\u5229\u7528\u8fd9\u79cd\u529b\u91cf\u63d0\u9ad8\u5229\u6da6\u7387\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u5d1b\u8d77\u4e0e\u96f6\u552e\u4e1a\u7684\u6241\u5e73\u5316<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u5c55\u671b\u672a\u6765\u7684\u96f6\u552e\u4e1a\uff0c\u5f88\u660e\u663e\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff08gen AI\uff09\u5c06\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u96f6\u552e\u4e1a\u7684\u683c\u5c40\uff0c\u5c31\u50cf\u4e4b\u524d\u7684\u7535\u5b50\u5546\u52a1\u4e00\u6837\u3002\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u96f6\u552e\u5546\u7684\u6210\u529f\u4e0e\u914d\u65b9\u3001\u4ef7\u683c\u548c\u5730\u7406\u4f4d\u7f6e\u606f\u606f\u76f8\u5173\u3002\u5728\u8fc7\u53bb\uff0c\u5546\u5e97\u7684\u5730\u7406\u4f4d\u7f6e\u81f3\u5173\u91cd\u8981--\u4f4d\u4e8e\u6b63\u786e\u7684\u4f4d\u7f6e\u610f\u5473\u7740\u6d88\u8d39\u8005\u7684\u53ef\u89c1\u5ea6\u548c\u53ef\u63a5\u8fd1\u6027\u3002\u540e\u6765\uff0c\u7535\u5b50\u5546\u52a1\u5174\u8d77\uff0c\u98a0\u8986\u4e86\u96f6\u552e\u73af\u5883\uff0c\u5c06\u91cd\u70b9\u4ece\u5730\u7406\u4f4d\u7f6e\u8f6c\u79fb\u5230\u4ea4\u6613\u6548\u7387\u4e0a\u3002\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u5f00\u59cb\u901a\u8fc7\u63d0\u4f9b\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u3001\u5feb\u901f\u9001\u8d27\uff0c\u4ee5\u53ca\u5229\u7528\u54c1\u724c\u8d44\u4ea7\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u4fe1\u4efb\u800c\u8131\u9896\u800c\u51fa\uff0c\u6b63\u5982\u6211\u4eec\u5728\u4e9a\u9a6c\u900a\u7b49\u516c\u53f8\u8eab\u4e0a\u770b\u5230\u7684\u90a3\u6837\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u968f\u7740\u534f\u52a9\u6d88\u8d39\u8005\u8d2d\u7269\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u51fa\u73b0\uff0c\u6211\u4eec\u9884\u8ba1\u529b\u91cf\u5e73\u8861\u5c06\u4ece\u96f6\u552e\u5546\u8f6c\u5411\u54c1\u724c\u548c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u3002\u8fd9\u662f\u56e0\u4e3a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u6bd4\u4eba\u7c7b\u66f4\u5e7f\u6cdb\u3001\u66f4\u8fc5\u901f\u3001\u66f4\u5168\u9762\u5730\u641c\u7d22\u6d88\u8d39\u54c1\u3002\u867d\u7136\u5927\u591a\u6570\u6d88\u8d39\u8005\u4e3b\u8981\u5728\u96f6\u552e\u5546\u5904\u8d2d\u7269\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.forbes.com\/sites\/kirimasters\/2019\/03\/20\/study-89-of-consumers-are-more-likely-to-buy-products-from-amazon-than-other-e-commerce-sites\/\" target=\"_blank\" rel=\"noopener\">\u72ed\u7a84\u7684\u96f6\u552e\u5546<\/a>-\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5e76\u5bf9\u4eba\u7c7b\u6709\u65f6\u4f1a\u5ffd\u7565\u4f46\u4ecd\u7136\u91cd\u89c6\u7684\u5173\u952e\u56e0\u7d20\u8fdb\u884c\u4f18\u5316\u3002\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f1a\u626bdata\u4eba\u4eec\u53d1\u73b0\u8f83\u5c11\u53d7\u516c\u53f8\u5f71\u54cd\u7684\u504f\u89c1\uff0c\u5982Reddit\uff0c\u4ece\u800c\u6d6e\u73b0\u51fa\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/ethanlazuk.com\/blog\/how-does-perplexity-work\/\" target=\"_blank\" rel=\"noopener\">\u6700\u76f8\u5173\u7684 data<\/a>\u00a0\u5e76\u6839\u636e data \u7684\u66f4\u5e7f\u6cdb\u8303\u56f4\uff0c\u5c31\u5173\u952e\u6307\u6807\uff08\u5982\uff09\u63d0\u51fa\u5907\u9009\u65b9\u6848\uff1a<\/p>\n<ul class=\"UnorderedList_unordered-list__kpsc3 UnorderedList_standard__42bvL\">\n<li><strong>\u4ef7\u683c<\/strong>:\u54ea\u5bb6\u96f6\u552e\u5546\u63d0\u4f9b\u7684\u4ef7\u683c\u6700\u4f4e\uff1f<\/li>\n<li><strong>\u53ef\u7528\u6027<\/strong>:\u4ea7\u54c1\u662f\u5426\u6709\u5e93\u5b58\uff1f\u662f\u5426\u53ef\u4ee5\u8fd0\u9001\u591a\u79cd\u4e0d\u540c\u7684\u4ea7\u54c1\uff0c\u4e0d\u9700\u8981\u7684\u4ea7\u54c1\u662f\u5426\u5bb9\u6613\u9000\u56de\uff1f<\/li>\n<li><strong>\u53ef\u9760\u6027<\/strong>:\u96f6\u552e\u5546\u662f\u5426\u6709\u51c6\u65f6\u4ea4\u8d27\u7684\u4e00\u8d2f\u8bb0\u5f55\uff1f<\/li>\n<li><strong>\u670d\u52a1<\/strong>:\u96f6\u552e\u5546\u662f\u5426\u63d0\u4f9b\u5408\u7406\u3001\u4fbf\u6377\u7684\u9000\u8d27\u6216\u5e2e\u52a9\uff1f<\/li>\n<li><strong>\u5408\u4f5c\u4f19\u4f34<\/strong>:\u96f6\u552e\u5546\u662f\u5426\u4e0e\u4fe1\u8a89\u826f\u597d\u7684\u652f\u4ed8\u7f51\u5173\u548c\u9001\u8d27\u670d\u52a1\u5408\u4f5c\uff1f<\/li>\n<\/ul>\n<p>\u6839\u636e\u8fd9\u4e9b\u5ba2\u89c2\u6807\u51c6\u83b7\u53d6\u6240\u6709\u53ef\u7528 data \u7684\u80fd\u529b\u5c06\u4f7f\u96f6\u552e\u4e1a\u6001\u66f4\u52a0\u6241\u5e73\u5316\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u4f18\u5148\u8003\u8651\u8fd9\u4e9b\u5b9e\u7528\u56e0\u7d20\uff0c\u800c\u4e0d\u662f\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u4f8b\u5982\uff0c\u8fc7\u53bb\u6d88\u8d39\u8005\u60f3\u8981\u4e00\u4ef6\u6cd5\u5f0f\u5bb6\u52a1\u5927\u8863\uff0c\u53ef\u80fd\u4f1a\u4f9d\u8d56\u4e8e\u4ed6\u4eec\u4fe1\u4efb\u7684\u96f6\u552e\u5546\uff08\u5982\u4e9a\u9a6c\u900a\u3001Zalando\u3001\u4f18\u8863\u5e93\uff09\uff0c\u56e0\u4e3a\u8981\u82b1\u8d39\u592a\u591a\u65f6\u95f4\u5230\u5904\u641c\u7d22\u6240\u6709\u5546\u54c1\u5e76\u8fdb\u884c\u51c6\u786e\u6bd4\u8f83\uff0c\u800c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ef\u4ee5\u641c\u7d22\u8fd9data\u3002\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ef\u80fd\u4f1a\u63a8\u8350\u50cf Paynter Jackets \u8fd9\u6837\u77e5\u540d\u5ea6\u4e0d\u9ad8\u7684\u5c0f\u8bbe\u8ba1\u5e08\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u6cd5\u5f0f\u4f11\u95f2\u5939\u514b\u53d7\u5230\u4e86\u4f17\u591a\u7231\u597d\u8005\u7684\u559c\u7231\u3002\u56e0\u6b64\uff0c\u5728\u672a\u6765\uff0c\u6743\u529b\u5c06\u4ece\u96f6\u552e\u5546\u624b\u4e2d\u8f6c\u79fb\u5230\u90a3\u4e9b\u6709\u80fd\u529b\u4ee5\u6700\u4f4e\u6210\u672c\u63d0\u4f9b\u6700\u4f73\u670d\u52a1\u7684\u4eba\u624b\u4e2d\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u660e\u663e\u7684\u8d62\u5bb6\u548c\u8f93\u5bb6<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u5728\u8fd9\u4e2a\u65b0\u7684\u4e16\u754c\u91cc\uff0c\u6211\u4eec\u53ef\u4ee5\u9884\u89c1\u8d62\u5bb6\u548c\u8f93\u5bb6\u90fd\u5f88\u660e\u663e\u3002\u50cf\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u96f6\u552e\u5546\uff0c\u51ed\u501f\u5176\u5fae\u8584\u7684\u5229\u6da6\u3001\u5e7f\u6cdb\u7684\u914d\u9001\u7f51\u7edc\u548c\u7075\u6d3b\u7684\u9000\u8d27\u653f\u7b56\uff0c\u5b8c\u5168\u6709\u80fd\u529b\u8301\u58ee\u6210\u957f\u3002\u4ed6\u4eec\u6709\u80fd\u529b\u8fbe\u5230\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u9ad8\u6807\u51c6--\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u6839\u636e\u4ef7\u683c\u3001\u9001\u8d27\u901f\u5ea6\u548c\u5ba2\u6237\u670d\u52a1\u7b49\u6807\u51c6\u7b5b\u9009\u9009\u9879--\u8fd9\u5c06\u5de9\u56fa\u4ed6\u4eec\u7684\u4e3b\u5bfc\u5730\u4f4d\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u53e6\u4e00\u65b9\u9762\uff0c\u4ef7\u683c\u548c\u670d\u52a1\u8d28\u91cf\u90fd\u4e0d\u51fa\u4f17\u7684 \u201c\u4e2d\u5eb8 \u201d\u96f6\u552e\u5546\uff08\u5982\u767e\u8d27\u5546\u5e97\uff09\u53ef\u80fd\u4f1a\u9677\u5165\u56f0\u5883\uff0c\u9664\u975e\u5b83\u4eec\u80fd\u5229\u7528\u5b9e\u4f53\u5e97\u83b7\u5f97\u4f18\u52bf\u3002\u8fd9\u4e9b\u516c\u53f8\u5c06\u88ab\u6324\u538b\u5728\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u4f4e\u6210\u672c\u3001\u9ad8\u6548\u7387\u4f01\u4e1a\u548c\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u670d\u52a1\u6216\u72ec\u5bb6\u5546\u54c1\u7684\u4f18\u8d28\u96f6\u552e\u5546\u4e4b\u95f4\u3002\u96f6\u552e\u4e1a\u7684\u672a\u6765\u4e0d\u4f1a\u662f\u4e00\u4e2a\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.digitalcommerce360.com\/2018\/07\/09\/how-retailers-and-brands-can-avoid-the-race-to-the-bottom-in-online-pricing\/\" target=\"_blank\" rel=\"noopener\">\u4e00\u843d\u5343\u4e08<\/a>\u00a0\u9ad8\u4ef7\u96f6\u552e\u5546\u4ecd\u7136\u53ef\u4ee5\u53d6\u80dc\uff0c\u4f46\u524d\u63d0\u662f\u4ed6\u4eec\u5fc5\u987b\u63d0\u4f9b\u4f18\u8d28\u7684\u4e00\u63fd\u5b50\u670d\u52a1\u3002\u8fd9\u5305\u62ec\u51fa\u8272\u7684\u9001\u8d27\u3001\u4fbf\u6377\u7684\u9000\u8d27\u548c\u5f3a\u5927\u7684\u5ba2\u6237\u652f\u6301\uff0c\u4ece\u800c\u521b\u9020\u65e0\u7f1d\u3001\u6109\u60a6\u7684\u8d2d\u7269\u4f53\u9a8c\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u63d0\u4f9b\u72ec\u7279\u4f53\u9a8c\u7684\u672c\u5730\u96f6\u552e\u5546\u53ef\u80fd\u4ecd\u4f1a\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u96f6\u552e\u73af\u5883\u4e2d\u5360\u636e\u91cd\u8981\u4f4d\u7f6e\uff0c\u524d\u63d0\u662f\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u80fd\u591f\u8ba4\u8bc6\u5230\u672c\u5730\u8d2d\u7269\u7684\u4ef7\u503c--\u8fd9\u5c06\u53d6\u51b3\u4e8e\u4ed6\u4eec\u80fd\u5426\u5f15\u8d77\u6ce8\u610f\u3002\u603b\u4e4b\uff0c\u5728 data \u53d8\u5f97\u8d8a\u6765\u8d8a\u900f\u660e\u7684\u4e16\u754c\u91cc\uff0c\u4f53\u9a8c\u5c06\u6210\u4e3a\u6293\u4f4f\u987e\u5ba2\u7684\u72ec\u7279\u5dee\u5f02\u5316\u56e0\u7d20\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\uff08AAO\uff09\u4e0e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u7efc\u4e0a\u6240\u8ff0\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u8868\u660e\uff0c\u4e00\u4e2a\u65b0\u7684\u9886\u57df--\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\uff08AAO\uff09--\u6709\u53ef\u80fd\u5d1b\u8d77\uff0c\u5b83\u4e0d\u4ec5\u80fd\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u54c1\u724c\u5728\u6d88\u8d39\u8005\u9762\u524d\u8131\u9896\u800c\u51fa\uff0c\u8fd8\u80fd\u5e2e\u52a9\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u8131\u9896\u800c\u51fa\u3002\u6b63\u5982\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u80fd\u5e2e\u52a9\u96f6\u552e\u5546\u5728\u7535\u5b50\u5546\u52a1\u4e16\u754c\u4e2d\u8131\u9896\u800c\u51fa\u4e00\u6837\uff0cAAO \u4e5f\u5c06\u6210\u4e3a\u672a\u6765\u7684\u4e00\u95e8\u91cd\u8981\u5b66\u79d1\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ef\u80fd\u4f1a\u6839\u636e\u8d28\u91cf\u3001\u529f\u80fd\u548c\u8bc4\u8bba\u7b49\u56e0\u7d20\u5bf9\u4ea7\u54c1\u8fdb\u884c\u8bc4\u4f30\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u5fc5\u987b\u786e\u4fdd\u81ea\u5df1\u7684\u72ec\u7279\u4f18\u52bf--\u65e0\u8bba\u662f\u4ea7\u54c1\u8d28\u91cf\u3001\u521b\u65b0\u8fd8\u662f\u5ba2\u6237\u670d\u52a1--\u90fd\u80fd\u88ab\u8fd9\u4e9b\u4eba\u5de5\u667a\u80fd\u7cfb\u7edf\u660e\u786e\u8861\u91cf\u5e76\u8f7b\u677e\u8bc6\u522b\u3002\u6b64\u5916\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u8fd8\u9700\u8981\u9488\u5bf9\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u6240\u4f9d\u8d56\u7684\u6765\u6e90\u8fdb\u884c\u4f18\u5316\uff0c\u4f8b\u5982\u63d0\u9ad8\u4ea7\u54c1\u8bc4\u8bba\u6216\u5ba2\u6237\u8bc4\u4ef7\u7b49\u8d44\u6e90\u7684\u91cd\u8981\u6027\uff0c\u5e76\u8fdb\u4e00\u6b65\u589e\u52a0\u5176\u5185\u5bb9\u3002\u8fc7\u53bb\u00a0<a class=\"ContentLink_anchor__Q6_U6\" href=\"https:\/\/www.junglescout.com\/blog\/importance-of-amazon-reviews\/\" target=\"_blank\" rel=\"noopener\">\u8bc4\u8bba\u6570<\/a>\u00a0\u4e9a\u9a6c\u900a\u4e0a\u7684\u8bc4\u8bba\u662f\u8d2d\u4e70\u7684\u4e3b\u8981\u9a71\u52a8\u529b\uff0c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5c06\u66f4\u5bb9\u6613\u6839\u636e\u8fd9\u4e9b\u8bc4\u8bba\u7684\u6c47\u603b\u5185\u5bb9\u8fdb\u884c\u7efc\u5408\u5e76\u91c7\u53d6\u884c\u52a8\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u5bf9\u4e8e\u90a3\u4e9b\u4e25\u91cd\u4f9d\u8d56\u4f20\u7edf\u54c1\u724c\u4ef7\u503c\uff0c\u800c\u6ca1\u6709\u5728\u4ea7\u54c1\u8d28\u91cf\u6216\u5dee\u5f02\u5316\u65b9\u9762\u63d0\u4f9b\u66f4\u591a\u989d\u5916\u670d\u52a1\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u79cd\u8f6c\u53d8\u53ef\u80fd\u4f1a\u5e26\u6765\u5de8\u5927\u7684\u6311\u6218\u3002\u5982\u679c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5546\u8ba4\u4e3a\u8fd9\u4e9b\u54c1\u724c\u4e0e\u5ec9\u4ef7\u7684\u66ff\u4ee3\u54c1\u76f8\u6bd4\u6ca1\u6709\u660e\u663e\u4f18\u52bf\uff0c\u90a3\u4e48\u8fd9\u4e9b\u54c1\u724c\u5386\u6765\u4ec5\u51ed\u540d\u79f0\u5c31\u80fd\u83b7\u5f97\u7684\u6ea2\u4ef7\u53ef\u80fd\u4f1a\u53d7\u5230\u5f71\u54cd\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u66f4\u590d\u6742\u7684\u662f\uff0c\u54c1\u724c\u9700\u8981\u540c\u65f6\u5411\u591a\u4e2a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\u5176\u4ea7\u54c1\u3002\u8fd9\u662f\u56e0\u4e3a\u50cf Poe \u8fd9\u6837\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u805a\u5408\u5668\u53ef\u4ee5\u8ba9\u7528\u6237\u5728\u641c\u7d22\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u5f88\u5bb9\u6613\u5730\u5728\u4e0d\u540c\u4ee3\u7406\u4e4b\u95f4\u5207\u6362\u3002\u56e0\u6b64\uff0c\u96f6\u552e\u5546\u4e0d\u4f1a\u77e5\u9053\u5ba2\u6237\u4f1a\u4f7f\u7528 ChatGPT\u3001DeepSeek\u3001Perplexity \u8fd8\u662f\u4efb\u4f55\u4ee3\u7406\u7ec4\u5408\u8fdb\u884c\u67e5\u8be2\u3002\u4e5f\u8bb8\u5728\u672a\u6765\uff0c\u8425\u9500\u4eba\u5458\u4e5f\u5fc5\u987b\u5b66\u4e60\u7c7b\u4f3c\u4e8e\u641c\u7d22\u5f15\u64ce\u8425\u9500\uff08SEM\uff09\u7684\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u8425\u9500\uff08AAM\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u54c1\u724c\u3001\u6d88\u8d39\u8005\u9700\u6c42\u548c\u4ea7\u54c1<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u54c1\u724c\u9700\u8981\u9002\u5e94\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4e3a\u6d88\u8d39\u8005\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u4e16\u754c\uff0c\u4e0d\u8fc7\u4ed6\u4eec\u9762\u4e34\u7740\u4e00\u4e2a\u4e0d\u540c\u7684\u95ee\u9898\uff1a\u901a\u8fc7\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\uff08AAO\uff09\u65b9\u6cd5\u5c06\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u9700\u6c42\u8054\u7cfb\u8d77\u6765\u3002\u5f53\u88ab\u8981\u6c42\u63a8\u8350\u8d2d\u4e70\u65f6\uff0c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5f88\u53ef\u80fd\u4e0d\u4f1a\u4ece\u5355\u4e2a\u4ea7\u54c1\u6216\u54c1\u724c\u5f00\u59cb\u4ed6\u4eec\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002\u76f8\u53cd\uff0c\u5b83\u4eec\u5c06\u5173\u6ce8\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u8fd9\u4e00\u70b9\u5728\u4eca\u5929\u5df2\u7ecf\u975e\u5e38\u660e\u663e\uff1b\u5728\u8c37\u6b4c\u7b49\u5e73\u53f0\u4e0a\uff0c\u4e0e\u6d88\u8d39\u8005\u9700\u6c42\u76f8\u5173\u7684\u641c\u7d22\u67e5\u8be2\uff08\u5982 \u201c\u6700\u9002\u5408\u65c5\u884c\u7684\u624b\u673a\u5145\u7535\u5668\u201d\uff09\u8fdc\u8fdc\u591a\u4e8e\u5bf9\u7279\u5b9a\u4ea7\u54c1\u6216\u54c1\u724c\u7684\u67e5\u8be2\u3002\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u4e00\u4e2a\u54c1\u724c\u8981\u60f3\u8301\u58ee\u6210\u957f\uff0c\u5c31\u5fc5\u987b\u6e05\u695a\u5730\u5b9a\u4e49\u5b83\u6240\u670d\u52a1\u7684\u5ba2\u6237\u9700\u6c42\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u65b9\u9762\u8131\u9896\u800c\u51fa\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u54c1\u724c\u5c06\u9700\u8981\u5c55\u793a\u5176\u53ef\u4fe1\u5ea6\uff0c\u5e76\u5c06\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u4e0e\u7ade\u4e89\u5bf9\u624b\u660e\u786e\u533a\u5206\u5f00\u6765\u3002\u8fd9\u4e00\u70b9\u5c24\u5176\u4ee4\u4eba\u5174\u594b\uff0c\u56e0\u4e3a\u8fd9\u610f\u5473\u7740\u771f\u6b63\u63d0\u4f9b\u72ec\u7279\u4ea7\u54c1\u7684\u54c1\u724c--\u65e0\u8bba\u662f\u5728\u4ea7\u54c1\u521b\u65b0\u3001\u670d\u52a1\u8d28\u91cf\u8fd8\u662f\u4e24\u8005\u7684\u7ed3\u5408\u65b9\u9762--\u5c06\u53ef\u80fd\u53d7\u5230\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u9752\u7750\uff0c\u800c\u4e0d\u662f\u90a3\u4e9b\u63d0\u4f9b\u666e\u901a\u4eff\u5236\u54c1\u7684\u54c1\u724c\u3002\u4e0e\u5176\u4e0e\u96f6\u552e\u5546\u5408\u4f5c\u6765\u63a8\u52a8\u548c\u63a8\u8350\u4ea7\u54c1\uff0c\u54c1\u724c\u5c06\u9700\u8981\u901a\u8fc7\u8fd9\u4e9b\u4ee3\u7406\u975e\u5e38\u4f9d\u8d56\u7684\u6e20\u9053\uff08\u5982\u4ea7\u54c1\u8bc4\u8bba\uff09\u6765\u653e\u5927\u5176\u6709\u5438\u5f15\u529b\u7684\u54c1\u8d28\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u975e\u4e13\u5229\u4ea7\u54c1\u7684\u6311\u6218<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u901a\u7528\u4ea7\u54c1\u57fa\u672c\u4e0a\u662f\u53ef\u4ee5\u4e92\u6362\u7684\u5546\u54c1\uff1a\u9664\u4e86\u54c1\u724c\u540d\u79f0\u5916\uff0c\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u533a\u522b\u3002\u529e\u516c\u5ba4\u7167\u660e\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002Signify \u4ee5\u5176\u8001\u54c1\u724c\u98de\u5229\u6d66\u751f\u4ea7\u9ad8\u54c1\u8d28\u706f\u6ce1\uff0c\u4f46\u8bb8\u591a\u975e\u4e13\u5229\u54c1\u724c\u9500\u552e\u7684\u4ea7\u54c1\u51e0\u4e4e\u5b8c\u5168\u76f8\u540c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8bb8\u591a\u706f\u6ce1\u90fd\u662f\u5728\u540c\u4e00\u5bb6\u5de5\u5382\u751f\u4ea7\u7684\uff0c\u8fd9\u4f7f\u5f97\u6d88\u8d39\u8005\u6216\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5546\u5f88\u96be\u8bc1\u660e\u54c1\u724c\u4ea7\u54c1\u7684\u6ea2\u4ef7\u662f\u5408\u7406\u7684\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u5bf9\u4e8e\u8fd9\u4e9b\u54c1\u724c\u6765\u8bf4\uff0c\u672a\u6765\u5145\u6ee1\u6311\u6218\u3002\u5728\u7535\u5b50\u5546\u52a1\u7684\u4e16\u754c\u91cc\uff0c\u6d88\u8d39\u8005\u4ecd\u7136\u4f1a\u9009\u62e9\u540d\u724c\u4ea7\u54c1\uff0c\u5373\u4f7f\u5728\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u5e73\u53f0\u4e0a\u4e5f\u662f\u5982\u6b64\u3002\u8fd9\u662f\u56e0\u4e3a\u8bc4\u4f30\u540c\u7c7b\u4ea7\u54c1\u662f\u5426\u771f\u7684\u4e00\u6837\u597d\u662f\u4e00\u9879\u8017\u65f6\u7684\u6311\u6218\u3002\u7136\u800c\uff0c\u968f\u7740\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5728\u6bd4\u8f83\u4ea7\u54c1\u65b9\u9762\u53d8\u5f97\u66f4\u52a0\u9ad8\u6548--\u5c24\u5176\u662f\u5229\u7528 data \u5982\u5ba2\u6237\u548c\u4ea7\u54c1\u8bc4\u8bba\u6765\u8bc1\u660e\u7b49\u4ef7\u6027--\u9664\u975e\u54c1\u724c\u80fd\u63d0\u4f9b\u771f\u6b63\u4e0e\u4f17\u4e0d\u540c\u7684\u4ea7\u54c1\uff0c\u5426\u5219\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u66f4\u503e\u5411\u4e8e\u4ef7\u683c\u66f4\u4f4e\u7684\u66ff\u4ee3\u54c1\u3002.<\/p>\n<p class=\"Paragraph_text__yGFNO\">\u8fd9\u5bf9\u4e8e\u5728\u4f7f\u7528\u8fc7\u7a0b\u4e2d\u54c1\u724c\u53ef\u89c1\u5ea6\u6709\u9650\u6216\u4e0d\u5b58\u5728\u7684\u4ea7\u54c1\u5c24\u4e3a\u91cd\u8981\uff0c\u4f8b\u5982\u706f\u6ce1\u6216\u5176\u4ed6\u5546\u54c1\u3002\u60f3\u8c61\u4e00\u4e0b\uff0c\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f1a\u53d1\u73b0\u4e24\u4e2a\u706f\u6ce1\u662f\u5728\u540c\u4e00\u5bb6\u5de5\u5382\u751f\u4ea7\u7684\uff0c\u5e76\u63a8\u8350\uff08\u6216\u81ea\u52a8\u8d2d\u4e70\uff09\u4ef7\u683c\u66f4\u4f4e\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u9762\u5bf9\u4ef7\u683c\u66f4\u4f4e\u3001\u901a\u5e38\u540c\u6837\u6709\u6548\u7684\u66ff\u4ee3\u54c1\uff0c\u54c1\u724c\u53ef\u80fd\u5f88\u96be\u7ef4\u6301\u6d88\u8d39\u8005\u7684\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u54c1\u724c\u5982\u4f55\u8131\u9896\u800c\u51fa<\/h2><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u90a3\u4e48\uff0c\u54c1\u724c\u5982\u4f55\u624d\u80fd\u5728\u8fd9\u79cd\u65b0\u5f62\u52bf\u4e0b\u53d6\u5f97\u6210\u529f\u5462\uff1f\u5173\u952e\u5728\u4e8e\u4ee5\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5148\u8003\u8651\u7684\u65b9\u5f0f\u5b9e\u73b0\u5dee\u5f02\u5316\uff0c\u5373\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\uff08AAO\uff09\u3002\u54c1\u724c\u9700\u8981\u5728\u4ee5\u4e0b\u4e00\u4e2a\u6216\u591a\u4e2a\u9886\u57df\u8131\u9896\u800c\u51fa\uff1a<\/p>\n<ol class=\"OrderedList_ordered-list__Ra_Co 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class=\"Paragraph_text__yGFNO\">\u65e0\u7ebf\u624b\u673a\u5145\u7535\u5668\u5e02\u573a\u5c31\u662f\u4e00\u4e2a\u660e\u663e\u7684\u4f8b\u5b50\u3002\u4e00\u65b9\u9762\uff0c\u50cf\u5b9c\u5bb6\uff08Ikea\uff09\u8fd9\u6837\u7684\u54c1\u724c\u63d0\u4f9b\u7684\u65e0\u7ebf\u5145\u7535\u5668\u4ef7\u683c\u4f4e\u5ec9\uff0c\u5bf9\u90a3\u4e9b\u8ffd\u6c42\u529f\u80fd\u6027\u7684\u6d88\u8d39\u8005\u5f88\u6709\u5438\u5f15\u529b\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u6709\u50cf Zens \u8fd9\u6837\u7684\u9ad8\u7aef\u54c1\u724c\uff0c\u5b83\u4eec\u63d0\u4f9b\u7684\u5145\u7535\u5668\u5177\u6709\u5353\u8d8a\u7684\u7535\u5b50\u6027\u80fd\u3001\u66f4\u591a\u7684\u5145\u7535\u7ebf\u5708\u548c\u66f4\u5feb\u7684\u5145\u7535\u901f\u5ea6\u3002\u8fd9\u4e24\u79cd\u4ea7\u54c1\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u4f46\u672a\u6765\u7684\u5173\u952e\u5728\u4e8e\u6bcf\u4e2a\u54c1\u724c\u5982\u4f55\u5411\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f20\u8fbe\u5176\u72ec\u7279\u7684\u5356\u70b9\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p class=\"Paragraph_text__yGFNO\">\u603b\u4e4b\uff0c\u5728\u8fd9\u4e2a\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u65b0\u4e16\u754c\u4e2d\uff0c\u80fd\u591f\u8131\u9896\u800c\u51fa\u7684\u54c1\u724c\u548c\u96f6\u552e\u5546\u662f\u90a3\u4e9b\u80fd\u591f\u901a\u8fc7\u72ec\u7279\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5b9e\u73b0\u660e\u663e\u5dee\u5f02\u5316\uff0c\u5e76\u5f00\u53d1\u51fa\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u4f18\u5316\uff08AAO\uff09\u80fd\u529b\u7684\u54c1\u724c\u548c\u96f6\u552e\u5546\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u521b\u65b0\u3001\u8bbe\u8ba1\u8fd8\u662f\u5353\u8d8a\u7684\u5ba2\u6237\u670d\u52a1\uff0c\u8fd9\u4e9b\u54c1\u724c\u90fd\u5c06\u5728\u6d88\u8d39\u8005\u548c\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u9762\u524d\u8131\u9896\u800c\u51fa\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u90a3\u4e9b\u4ec5\u4ec5\u4f9d\u9760\u54c1\u724c\u77e5\u540d\u5ea6\u800c\u4e0d\u63d0\u4f9b\u989d\u5916\u4ef7\u503c\u7684\u666e\u901a\u4ea7\u54c1\u54c1\u724c\u53ef\u80fd\u4f1a\u53d1\u73b0\u5f88\u96be\u7ef4\u6301\u5176\u5e02\u573a\u4efd\u989d\u3002\u54c1\u724c\u7684\u672a\u6765\u5c06\u53d6\u51b3\u4e8e\u5b83\u4eec\u9002\u5e94\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u5f15\u9886\u6d88\u8d39\u4e4b\u65c5\u7684\u80fd\u529b--\u53ea\u6709\u90a3\u4e9b\u771f\u6b63\u72ec\u4e00\u65e0\u4e8c\u7684\u54c1\u724c\u624d\u80fd\u8301\u58ee\u6210\u957f\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u8fc5\u901f\u666e\u53ca\u5bf9\u8c01\u80fd\u5728\u6d88\u8d39\u4ea4\u6613\u4e2d\u83b7\u53d6\u4ef7\u503c\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\uff0c\u5c24\u5176\u662f\u8c01\u62e5\u6709\u6700\u7ec8\u5ba2\u6237\u3002\u5728\u524d\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u4e4b\u95f4\u7684\u4fe1\u606f\u5e73\u8861\u76f8\u5bf9\u5747\u8861\uff1a\u96f6\u552e\u5546\u53ef\u4ee5\u83b7\u5f97\u7ec6\u7c92\u5ea6\u7684\u3001\u6536\u636e\u7ea7\u7684 data\uff0c\u800c\u54c1\u724c\u5546\u5219\u53ef\u4ee5\u5728\u66f4\u5e7f\u6cdb\u7684\u5e02\u573a\u8303\u56f4\u5185\u6536\u96c6 \u201c\u9500\u552e\u901a\u8def \u201d\u4fe1\u606f\u3002. <\/p>","protected":false},"featured_media":381813,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21940,2997],"blog-language":[2991,2993],"class_list":["post-372018","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-generative-ai","blog-category-data-marketing","blog-language-en","blog-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/372018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/381813"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=372018"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=372018"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=372018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}