{"id":395068,"date":"2025-03-10T15:12:02","date_gmt":"2025-03-10T15:12:02","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=395068"},"modified":"2025-06-25T16:11:38","modified_gmt":"2025-06-25T15:11:38","slug":"new-approaches-to-reignite-engagement-with-chinese-luxury-shoppers","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/new-approaches-to-reignite-engagement-with-chinese-luxury-shoppers\/","title":{"rendered":"\u91cd\u65b0\u5438\u5f15\u4e2d\u56fd\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u7684\u65b0\u65b9\u6cd5"},"content":{"rendered":"

\"Image\"

Kenn Liu \u5218\u5141\u4f83<\/h3><\/div>

Artefact \u5408\u4f19\u4eba\u517c\u4e2d\u56fd\u533a\u8054\u5e2d\u8d1f\u8d23\u4eba<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

2\u670827\u65e5\uff0cArtefact\u6210\u529f\u4e3e\u529e\u4e86\u7b2c\u4e09\u5c4a\u5962\u4f88\u54c1\u884c\u4e1a\u5e74\u5ea6\u5206\u4eab\u4f1a\u3002\u6765\u81ea\u652f\u4ed8\u5b9d\u3001\u963f\u91cc\u5df4\u5df4\u4e91\u56fd\u9645\u7ad9\u3001\u817e\u8baf\u4e91\u56fd\u9645\u7ad9\u7684\u4e13\u5bb6\u548c\u9886\u5148\u5962\u4f88\u54c1\u54c1\u724c\u7684\u4ee3\u8868\u9f50\u805a\u4e00\u5802\uff0c\u5171\u540c\u63a2\u8ba8\u521b\u65b0\u7684\u4eba\u5de5\u667a\u80fd\u65b9\u6cd5\uff0c\u4ee5\u91cd\u65b0\u70b9\u71c3\u4e2d\u56fd\u5962\u4f88\u54c1\u8d2d\u7269\u8005\u7684\u53c2\u4e0e\u70ed\u60c5\uff0c\u63a8\u52a8\u884c\u4e1a\u7684\u65b0\u589e\u957f\u3002.<\/span><\/p>\n<\/div>

<\/span><\/div>

\u5c3d\u7ba1 2024 \u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u9762\u4e34\u8bf8\u591a\u6311\u6218\uff0c\u4f46\u4e2d\u56fd\u6d88\u8d39\u8005\u4ecd\u662f\u5168\u7403\u7684\u91cd\u8981\u529b\u91cf\u3002\u6570\u5b57\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\u6b63\u5728\u91cd\u5851\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u683c\u5c40\uff0c\u5e2e\u52a9\u54c1\u724c\u9a7e\u9a6d\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u884c\u4e3a\u548c\u8de8\u5883data\u9650\u5236\u3002\u6d3b\u52a8\u671f\u95f4\uff0cArtefact \u4ecb\u7ecd\u4e86\u4eba\u5de5\u667a\u80fd\u5728\u5962\u4f88\u54c1\u884c\u4e1a\u5e94\u7528\u7684\u4e3b\u8981\u5e02\u573a\u6d1e\u5bdf\u548c\u6700\u4f73\u5b9e\u8df5\u3002.<\/span><\/p>\n<\/div>

\u4eba\u5de5\u667a\u80fd\u91cd\u5851\u5962\u4f88\u54c1\u7684 \u201c\u4eba-\u4ea7\u54c1-\u573a\u6240\u201d<\/h2><\/div>

\u23f5 \u201c\u4eba\u201d\uff1a\u901a\u8fc7\u5168\u6e20\u9053\u6218\u7565\u63a5\u89e6\u5168\u7403\u4e2d\u56fd\u5962\u4f88\u54c1\u6d88\u8d39\u8005<\/span><\/p>\n<\/div>

Data\u663e\u793a\uff0c\u4e2d\u56fd\u5962\u4f88\u54c1\u6d88\u8d39\u6b63\u65e5\u76ca\u5411\u6d77\u5916\u8f6c\u79fb\uff0c\u52302024\u5e74\uff0c\u5c06\u670940%\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u53d1\u751f\u5728\u4e2d\u56fd\u5883\u5916\u3002\u9488\u5bf9\u8fd9\u4e00\u8d8b\u52bf\uff0cArtefact \u63a8\u51fa\u4e86 \u201cACT \u201d\u5168\u6e20\u9053\u6218\u7565\uff0c\u5e2e\u52a9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u4ece\u884c\u524d\u63a5\u89e6\u5230\u884c\u540e\u8ddf\u8fdb\u7684\u5168\u7a0b\u8054\u7cfb\u3002\u8fd9\u4e00\u6218\u7565\u5df2\u88ab\u591a\u4e2a\u9876\u7ea7\u5962\u4f88\u54c1\u724c\u6210\u529f\u5b9e\u65bd\u3002.<\/span><\/p>\n<\/div>

<\/span><\/div>

\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a <\/span>\u4e2d\u56fd\u5962\u4f88\u54c1\u6d88\u8d39\u5411\u6d77\u5916\u8f6c\u79fb\uff1a\u54c1\u724c\u5982\u4f55\u5229\u7528 Data \u548c\u6570\u5b57\u5316\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf<\/span><\/a><\/p>\n<\/div>

\u23f5 \u201c\u4ea7\u54c1\u201d\uff1a\u4f18\u5316\u5962\u4f88\u54c1\u6218\u7565\u7684\u4eba\u5de5\u667a\u80fd\u6d1e\u5bdf\u529b<\/span><\/p>\n<\/div>

\u51c6\u786e\u7684\u5e02\u573a\u9884\u6d4b\u548c\u4ea7\u54c1\u9009\u62e9\u5bf9\u5962\u4f88\u54c1\u884c\u4e1a\u81f3\u5173\u91cd\u8981\u3002Artefact \u7684\u521b\u65b0 \u201cRISE \u201d\u65b9\u6cd5\u4e0e\u5168\u9762\u7684\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u76f8\u7ed3\u5408\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u4f18\u5316\u65b0\u4ea7\u54c1\u8d2d\u4e70\u51b3\u7b56\uff0c\u63d0\u9ad8\u9500\u552e\u7387\u3002\u901a\u8fc7\u5206\u6790\u5386\u53f2\u4ea7\u54c1 data \u548c\u793e\u4ea4\u5a92\u4f53\u8d8b\u52bf\u3001, <\/span>\u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u63d0\u524d 6-7 \u4e2a\u6708\u9884\u6d4b\u6f5c\u5728\u7545\u9500\u4e66\uff0c\u51c6\u786e\u7387\u8d85\u8fc7 70%<\/b>.<\/span><\/p>\n<\/div>

<\/span><\/div>

\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a <\/span>\u8d70\u5411\u6210\u529f\uff1adata-driven \u65b0\u53d1\u5e03\u4ea7\u54c1\u91c7\u8d2d\u65b9\u6cd5<\/span><\/a><\/p>\n<\/div>

\u23f5 \u201c\u5730\u70b9\u201d\uff1a\u5229\u7528\u4eba\u5de5\u667a\u80fd\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u548c\u9500\u552e\u8f6c\u5316\u7387<\/span><\/p>\n<\/div>

\u5962\u4f88\u54c1\u7684\u4e3b\u8981 \u201c\u573a\u6240 \u201d\u662f\u7ebf\u4e0b\u5546\u5e97\uff0c\u9500\u552e\u4eba\u5458\u4e0e\u987e\u5ba2\u4e4b\u95f4\u7684\u4e92\u52a8\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5206\u6790\u6d88\u8d39\u8005\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u7684\u4ea4\u6d41data\uff0cArtefact \u53ef\u4ee5\u5411\u9500\u552e\u4eba\u5458\u63d0\u4f9b\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u4ece\u800c\u6709\u6548\u63d0\u9ad8\u8f6c\u5316\u7387\u3002 \u901a\u8fc7\u5206\u6790\uff0cArtefact \u5e2e\u52a9\u9500\u552e\u4eba\u5458\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\uff0c\u63d0\u4f9b\u66f4\u6709\u9488\u5bf9\u6027\u7684\u670d\u52a1\u3002.<\/span><\/p>\n

\u4e2a\u6027\u5316\u670d\u52a1\u662f\u5962\u4f88\u54c1\u724c\u6210\u529f\u7684\u5173\u952e\u56e0\u7d20\u4e4b\u4e00\uff0c\u800c\u4eba\u5de5\u667a\u80fd\u4f7f\u8fd9\u79cd\u670d\u52a1\u80fd\u591f\u4ee5\u53ef\u63a7\u7684\u6210\u672c\u6269\u5c55\u5230\u66f4\u5e7f\u6cdb\u7684\u6d88\u8d39\u7fa4\u4f53\u3002.<\/span><\/p>\n

\u4e2d\u56fd\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u5962\u4f88\u54c1\u4e4b\u524d\uff0c\u5e73\u5747\u6709 15 \u4e2a\u5728\u7ebf\u63a5\u89e6\u70b9\u3002\u5982\u679c\u54c1\u724c\u4e0d\u80fd\u5728\u8fd9\u4e9b\u63a5\u89e6\u70b9\u4e0a\u4e0e\u6d88\u8d39\u8005\u8fdb\u884c\u6709\u6548\u4e92\u52a8\uff0c\u5c31\u5f88\u53ef\u80fd\u9519\u5931\u9500\u552e\u826f\u673a\u3002\u5982\u4f55\u901a\u8fc7\u6570\u5b57\u5316\u624b\u6bb5\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\u5df2\u6210\u4e3a\u5962\u4f88\u54c1\u54c1\u724c\u5fc5\u987b\u9762\u5bf9\u7684\u91cd\u8981\u95ee\u9898\u3002.
\n<\/span><\/p>\n

Artefact \u7684\u89e3\u51b3\u65b9\u6848\u56f4\u7ed5 \u201c\u4eba-\u4ea7\u54c1-\u573a\u6240 \u201d\u7684\u52a8\u6001\u5173\u7cfb\uff0c\u5c06\u6d88\u8d39\u8005\u3001\u4ea7\u54c1\u548c\u9500\u552e\u4eba\u5458\u6574\u5408\u5728\u4e00\u8d77\uff0c\u4e3a\u6bcf\u4f4d\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u6c9f\u901a\u548c\u670d\u52a1\u3002.<\/span><\/p>\n<\/div>

GenAI + Agent \u63a8\u52a8\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u667a\u80fd\u5347\u7ea7<\/b><\/h2><\/div>

\u5c55\u671b\u672a\u6765<\/b>, Artefact \u5229\u7528 GenAI + Agent \u6280\u672f\uff0c\u5e2e\u52a9\u5962\u4f88\u54c1\u724c\u4ece\u4f20\u7edf\u7684 data \u5206\u6790\u8fc7\u6e21\u5230\u667a\u80fd\u51b3\u7b56\u3002\u901a\u8fc7\u5c06\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u63a8\u8fdb\u5230 \u201cAgentic Process Automation (APA) \u201d\u9636\u6bb5\uff0cArtefact\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u9ad8\u6548\u51b3\u7b56\u548c\u7cbe\u51c6\u6267\u884c\u3002.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

2\u670827\u65e5\uff0cArtefact\u6210\u529f\u4e3e\u529e\u4e86\u7b2c\u4e09\u5c4a\u5962\u4f88\u54c1\u884c\u4e1a\u5e74\u5ea6\u5206\u4eab\u4f1a\u3002\u6765\u81ea\u652f\u4ed8\u5b9d\u3001\u963f\u91cc\u5df4\u5df4\u4e91\u56fd\u9645\u7ad9\u3001\u817e\u8baf\u4e91\u56fd\u9645\u7ad9\u7684\u4e13\u5bb6\u548c\u9886\u5148\u5962\u4f88\u54c1\u54c1\u724c\u7684\u4ee3\u8868\u9f50\u805a\u4e00\u5802\uff0c\u5171\u540c\u63a2\u8ba8\u521b\u65b0\u7684\u4eba\u5de5\u667a\u80fd\u65b9\u6cd5\uff0c\u4ee5\u91cd\u65b0\u70b9\u71c3\u4e2d\u56fd\u5962\u4f88\u54c1\u8d2d\u7269\u8005\u7684\u53c2\u4e0e\u70ed\u60c5\uff0c\u63a8\u52a8\u884c\u4e1a\u7684\u65b0\u589e\u957f\u3002.<\/p>","protected":false},"featured_media":395069,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21938],"blog-language":[2991],"class_list":["post-395068","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-luxury","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/395068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/395069"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=395068"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=395068"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=395068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}