{"id":464003,"date":"2025-03-30T22:34:52","date_gmt":"2025-03-30T21:34:52","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=464003"},"modified":"2025-04-02T09:45:44","modified_gmt":"2025-04-02T08:45:44","slug":"data-ai-circle-google-artefact-meridian","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/data-ai-circle-google-artefact-meridian\/","title":{"rendered":"\u8425\u9500\u6d4b\u91cf\u7684\u672a\u6765\uff1a\u5173\u4e8e Meridian MMM\u3001\u5f52\u56e0\u548c\u6295\u8d44\u56de\u62a5\u7387\u4f18\u5316\u7684\u91cd\u8981\u89c1\u89e3"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Johan_Walda_circle_140x140.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u7ea6\u7ff0-\u74e6\u5c14\u8fbe<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u7ecf\u7406 Data \u79d1\u5b66<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>3 \u6708 20 \u65e5\uff0cArtefact \u548c\u8c37\u6b4c\u6709\u5e78\u5171\u540c\u7ec4\u7ec7\u4e86\u4e00\u6b21\u7279\u522b\u6d3b\u52a8\uff0c\u56f4\u7ed5\u8c37\u6b4c\u5728\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u65b9\u9762\u7684\u6700\u65b0\u521b\u65b0--\u5f00\u6e90\u6a21\u578b Meridian \u7684\u53d1\u5e03\u5c55\u5f00\u3002\u6b64\u6b21\u6d3b\u52a8\u4e3a\u5e7f\u544a\u5546\u548c\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u673a\u4f1a\uff0c\u4ee5\u63a2\u7d22\u8fd9\u4e00\u5c16\u7aef\u5de5\u5177\u5982\u4f55\u5f7b\u5e95\u6539\u53d8\u8425\u9500\u6d4b\u91cf\u548c\u4f18\u5316\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u5b50\u5348\u7ebf\u4ecb\u7ecd\uff1a\u8c37\u6b4c\u5f00\u6e90 MMM \u6846\u67b6<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Meridian \u662f\u4e00\u4e2a\u521b\u65b0\u7684\u5f00\u6e90 MMM \u6846\u67b6\uff0c\u65e8\u5728\u5e2e\u52a9\u4f01\u4e1a\u8861\u91cf\u591a\u6e20\u9053\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u3002\u4f5c\u4e3a\u5317\u6b27\u9996\u6279 Meridian \u8ba4\u8bc1\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\u3001Google Analytics \u8ba4\u8bc1\u5408\u4f5c\u4f19\u4f34\uff0c\u4ee5\u53ca\u8377\u6bd4\u5362\u548c\u5317\u6b27\u5730\u533a\u552f\u4e00\u540c\u65f6\u62e5\u6709 Google \u8425\u9500\u5e73\u53f0\u9500\u552e\u5408\u4f5c\u4f19\u4f34\u548c Google \u4e91\u5e73\u53f0\u5408\u4f5c\u4f19\u4f34\u8d44\u683c\u7684\u516c\u53f8\uff0cArtefact \u5728\u63d0\u4f9b\u6709\u6548\u5229\u7528 Meridian \u6240\u9700\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u5de5\u5177\u65b9\u9762\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\u3002\u6211\u4eec\u7684\u613f\u666f\u662f\uff0c\u6211\u4eec\u8ba4\u4e3a MMM \u975e\u5e38\u91cd\u8981\uff0c\u56e0\u6b64\u6211\u4eec\u5e2e\u52a9\u54c1\u724c\u5728\u5185\u90e8\u5b9e\u65bd MMM\uff0c\u5e76\u6210\u7acb\u4e86\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u5353\u8d8a\u4e2d\u5fc3 (CoE)\uff0c\u4ee5\u8fdb\u4e00\u6b65\u652f\u6301\u548c\u63a8\u8fdb\u8425\u9500\u6d4b\u91cf\u80fd\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7b2c 1 \u6b21\u4f1a\u8bae\uff1amROI \u4e09\u89d2\u5173\u7cfb--\u5c06 MMM\u3001\u589e\u91cf\u6d4b\u8bd5\u548c\u5f52\u56e0\u8054\u7cfb\u8d77\u6765<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728 Data \u79d1\u5b66\u603b\u76d1 Sid Mohan \u548c\u6211\u672c\u4eba\u4e3b\u6301\u7684\u4f1a\u8bae\u4e0a\uff0c\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e86 mROI \u4e09\u89d2\u5173\u7cfb\uff0c\u91cd\u70b9\u8ba8\u8bba\u4e86 MMM\u3001\u589e\u91cf\u6d4b\u8bd5\u548c\u5f52\u56e0\u4e4b\u95f4\u7684\u76f8\u4e92\u4f5c\u7528\u3002\u6bcf\u79cd\u65b9\u6cd5\u90fd\u53d1\u6325\u7740\u4e0d\u540c\u7684\u4f5c\u7528\uff1a<\/p>\n<ul>\n<li><strong>MMM<\/strong> \u901a\u5e38\u6309\u6708\u6216\u6309\u5b63\u5ea6\u63d0\u4f9b\u6709\u5173\u6700\u4f73\u9884\u7b97\u5206\u914d\u548c\u6e20\u9053\u6709\u6548\u6027\u7684\u6218\u7565\u89c1\u89e3\u3002.<\/li>\n<li><strong>\u5f52\u5c5e<\/strong> \u901a\u8fc7\u9ad8\u9891\u7387\u3001\u7cbe\u7ec6\u5316\u7684\u6d1e\u5bdf\u529b\uff08\u6bcf\u65e5\u6216\u6bcf\u5468\uff09\u652f\u6301\u8fd0\u8425\u51b3\u7b56\u3002.<\/li>\n<li><strong>\u589e\u91cf\u6d4b\u8bd5<\/strong> \u5728\u4e24\u8005\u4e4b\u95f4\u67b6\u8d77\u6865\u6881\uff0c\u6821\u51c6 MMM \u5e76\u4e3a\u6301\u7eed\u5a92\u4f53\u4f18\u5316\u63d0\u4f9b\u6700\u4f73\u5f52\u56e0\u6a21\u578b\u3002.<\/li>\n<\/ul>\n<p>\u9664\u4e86\u65b9\u6cd5\u4e4b\u5916\uff0c\u6211\u4eec\u8fd8\u5f3a\u8c03\u4e86\u4f01\u4e1a\u91c7\u7eb3\u548c\u4fe1\u4efb\u7684\u91cd\u8981\u6027\u3002\u5f53\u7ed3\u679c\u6210\u4e3a\u5355\u4e00\u7684\u771f\u76f8\u6765\u6e90\uff0c\u5e76\u8f6c\u5316\u4e3a\u5404\u5229\u76ca\u76f8\u5173\u65b9\u53ef\u4ed8\u8bf8\u884c\u52a8\u7684\u89c1\u89e3\u65f6\uff0c\u8425\u9500\u6d4b\u91cf\u624d\u6700\u6709\u5f71\u54cd\u529b\u3002\u5e7f\u544a\u5546\u5e94\u91c7\u53d6\u6301\u7eed\u5b66\u4e60\u7684\u8bae\u7a0b\uff0c\u4e0d\u65ad\u5c1d\u8bd5\u5a92\u4f53\u7b56\u7565\uff0c\u4ee5\u9010\u6b65\u5b8c\u5584 MMM \u548c\u5f52\u56e0\u6a21\u578b\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-03-30 at 23.21.19\" rel=\"noopener\"><img decoding=\"async\" width=\"1808\" height=\"1084\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19.png\" alt class=\"lazyload img-responsive wp-image-464006\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271808%27%20height%3D%271084%27%20viewBox%3D%270%200%201808%201084%27%3E%3Crect%20width%3D%271808%27%20height%3D%271084%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19-200x120.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19-400x240.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19-600x360.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19-800x480.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19-1200x719.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.21.19.png 1808w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1808px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u73b0\u573a\u95ee\u7b54\uff1a\u6d1e\u5bdf\u8425\u9500\u6d4b\u91cf\u7684\u91c7\u7528\u548c\u4fe1\u5fc3<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u7531 Artefact \u7684 Jan-Hendrik Fleury \u4e3b\u6301\u7684\u73b0\u573a\u95ee\u7b54\u73af\u8282\uff0c\u8ba9 audience \u5c31\u5173\u952e\u8425\u9500\u6d4b\u91cf\u6311\u6218\u8fdb\u884c\u4e86\u5b9e\u65f6\u8c03\u67e5\uff1a<\/p>\n<ul>\n<li>\u53ea\u6709 <strong>58%<\/strong> \u53c2\u4f1a\u8005\u7684\u516c\u53f8\u76ee\u524d\u4f7f\u7528 MMM\uff0c\u76f8\u6bd4\u4e4b\u4e0b <strong>84%<\/strong> \u5229\u7528 first-party data \u5206\u6790\u548c 98% \u57fa\u4e8e\u5e73\u53f0\u7684\u5f52\u56e0\u3002.<\/li>\n<li><strong>44%<\/strong> \u7684\u53d7\u8bbf\u8005\u5bf9\u516c\u53f8\u8861\u91cf\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u7684\u80fd\u529b\u6ca1\u6709\u4fe1\u5fc3\u6216\u6301\u4e2d\u7acb\u6001\u5ea6\uff0c\u53ea\u6709 <strong>5%<\/strong> \u8868\u793a\u9ad8\u5ea6\u81ea\u4fe1\u3002.<\/li>\n<li>\u91c7\u7528 MMM \u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u662f\u6a21\u578b\u7684\u51c6\u786e\u6027\u548c\u4fe1\u4efb\u5ea6\uff0c\u8fd9\u51f8\u663e\u4e86\u5bf9\u4e13\u5bb6\u8bd1\u5458\u7684\u9700\u6c42\uff0c\u4ed6\u4eec\u80fd\u591f\u5728\u6280\u672f\u6a21\u578b\u548c\u8425\u9500\u73b0\u5b9e\u4e4b\u95f4\u67b6\u8d77\u6865\u6881\u3002.<\/li>\n<li><strong>67%<\/strong> \u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\uff08\u6253\u7b97\uff09\u5728\u5185\u90e8\u6784\u5efa MMM \u89e3\u51b3\u65b9\u6848\uff0c\u800c\u53ea\u6709<strong> 5%<\/strong> \u4f9d\u8d56 SaaS \u89e3\u51b3\u65b9\u6848\u3002\u8fd9\u51f8\u663e\u4e86 Meridian \u7b49\u5f00\u6e90\u5de5\u5177\u5728\u4fc3\u8fdb\u5185\u90e8\u5b9e\u65bd MMM \u65b9\u9762\u7684\u91cd\u8981\u4f5c\u7528\u3002.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7b2c\u4e8c\u90e8\u5206\uff1a\u8c37\u6b4c\u5b50\u5348\u7ebf\u53ca\u5176\u5173\u952e\u521b\u65b0<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5728\u7b2c\u4e8c\u573a\u4f1a\u8bae\u4e0a\uff0c\u6765\u81ea\u8c37\u6b4c\u7684 Boudewijn Beks \u548c Sam Bailey \u4ecb\u7ecd\u4e86 Meridian\uff0c\u5f3a\u8c03\u4e86\u4e3a\u4ec0\u4e48 MMM \u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981\uff1a<\/p>\n<ul>\n<li>\u4f18\u5148\u8003\u8651 MMM \u7684\u7ec4\u7ec7\u6709 <strong>2x<\/strong> \u66f4\u6709\u53ef\u80fd\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8d85\u989d\u5b8c\u6210\u6536\u5165\u76ee\u6807<strong> 10%<\/strong> \u6216\u66f4\u591a\uff08\u8c37\u6b4c\u548c\u5fb7\u52e4\uff0c2023 \u5e74\uff09\u3002.<\/li>\n<li>MMM \u662f\u552f\u4e00\u80fd\u591f\u5206\u6790\u6240\u6709\u6e20\u9053\uff08\u6570\u5b57\u548c\u79bb\u7ebf\uff09\u548c\u6240\u6709\u9500\u552e\u63a5\u89e6\u70b9\uff08\u5728\u7ebf\u548c\u79bb\u7ebf\uff09\u7684\u9690\u79c1\u4f18\u5148\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\u3002.<\/li>\n<li>\u968f\u7740\u5a92\u4f53\u590d\u6742\u6027\u7684\u589e\u52a0\u3001\u9996\u5e2d\u8d22\u52a1\u5b98\u5bf9\u6295\u8d44\u56de\u62a5\u7387\u8bc1\u660e\u9700\u6c42\u7684\u589e\u957f\u4ee5\u53ca data \u8fc7\u65f6\u5e26\u6765\u7684\u9690\u79c1\u6311\u6218\uff0cMeridian \u63d0\u4f9b\u4e86\u4e00\u4e2a\u900f\u660e\u3001\u53ef\u64cd\u4f5c\u548c\u6559\u80b2\u6027\u5f3a\u7684 MMM \u89e3\u51b3\u65b9\u6848\u3002.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Meridian \u7684\u5173\u952e\u521b\u65b0\uff1a<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u589e\u91cf\u6d4b\u8bd5\u6821\u51c6<\/strong> \u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u5728\u6295\u8d44\u56de\u62a5\u7387\u4e0a\u8bbe\u7f6e\u5148\u9a8c\uff0c\u5229\u7528\u6d4b\u8bd5\u7ed3\u679c\u63d0\u9ad8\u6a21\u578b\u7684\u51c6\u786e\u6027\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5229\u7528 Google \u67e5\u8be2\u91cf (GQV) \u5efa\u7acb\u4ed8\u8d39\u641c\u7d22\u6a21\u578b<\/strong>:\u4f20\u7edf\u7684 MMM \u96be\u4ee5\u89e3\u51b3\u4ed8\u8d39\u641c\u7d22\u7684\u56e0\u679c\u5173\u7cfb\uff0c\u800c Meridian \u4e0e\u4e4b\u4e0d\u540c\uff0c\u5b83\u6574\u5408\u4e86 GQV\uff0c\u4ee5\u5206\u79bb\u641c\u7d22\u5e7f\u544a\u5bf9\u9500\u552e\u7684\u771f\u6b63\u5f71\u54cd\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u57fa\u4e8e\u8986\u76d6\u8303\u56f4\u548c\u9891\u7387\u7684\u6d4b\u91cf\uff1a<\/strong> Meridian \u4e0d\u4f9d\u8d56\u4e8e\u57fa\u4e8e\u5370\u8c61\u7684\u5efa\u6a21\uff0c\u800c\u662f\u8003\u8651\u6709\u591a\u5c11\u72ec\u7acb\u7528\u6237\u770b\u5230\u4e86\u5e7f\u544a\u4ee5\u53ca\u770b\u5230\u7684\u9891\u7387\uff0c\u4ece\u800c\u4e3a\u66f4\u597d\u7684\u5a92\u4f53\u89c4\u5212\u63d0\u4f9b\u6700\u4f73\u9891\u7387\u5efa\u8bae\u3002\u4f8b\u5982\uff0c1000 \u4e2a\u5370\u8c61\u53ef\u80fd\u610f\u5473\u7740 1000 \u4e2a\u72ec\u7acb\u7528\u6237\u6bcf\u4eba\u770b\u4e86\u4e00\u6b21\u5e7f\u544a\uff0c\u6216\u8005 100 \u4e2a\u7528\u6237\u770b\u4e86 10 \u6b21\u5e7f\u544a\u3002Meridian \u7684\u65b9\u6cd5\u53ef\u786e\u4fdd\u66f4\u51c6\u786e\u5730\u4e86\u89e3\u5e7f\u544a\u66dd\u5149\u7387\u548c\u6548\u679c\uff0c\u5e2e\u52a9\u5e7f\u544a\u5546\u786e\u5b9a\u5e7f\u544a\u6d3b\u52a8\u7684\u6700\u4f73\u9891\u7387\u3002.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-03-30 at 23.26.07\" rel=\"noopener\"><img decoding=\"async\" width=\"1862\" height=\"1014\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07.png\" alt class=\"lazyload img-responsive wp-image-464007\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271862%27%20height%3D%271014%27%20viewBox%3D%270%200%201862%201014%27%3E%3Crect%20width%3D%271862%27%20height%3D%271014%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07-200x109.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07-400x218.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07-600x327.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07-800x436.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07-1200x653.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-30-at-23.26.07.png 1862w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1862px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u603b\u7ed3\uff1a\u8425\u9500\u6d4b\u91cf\u7684\u65b0\u65f6\u4ee3<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8be5\u6d3b\u52a8\u5f3a\u8c03\u4e86\u5bf9\u66f4\u590d\u6742\u3001\u66f4\u9690\u79c1\u7684\u8425\u9500\u6d4b\u91cf\u89e3\u51b3\u65b9\u6848\u7684\u9700\u6c42\u3002\u6709\u4e86Meridian\uff0c\u4f01\u4e1a\u73b0\u5728\u6709\u4e86\u4e00\u4e2a\u65b9\u4fbf\u3001\u900f\u660e\u3001\u6709\u6548\u7684\u6846\u67b6\u6765\u63d0\u5347\u4ed6\u4eec\u7684MMM\u5de5\u4f5c\u3002\u4f5c\u4e3a\u8be5\u9886\u57df\u7684\u65e9\u671f\u91c7\u7528\u8005\u548c\u91cd\u8981\u5408\u4f5c\u4f19\u4f34\uff0cArtefact \u81f4\u529b\u4e8e\u5e2e\u52a9\u4f01\u4e1a\u5229\u7528 Meridian \u7684\u6f5c\u529b\u505a\u51fa\u66f4\u660e\u667a\u7684 data-driven \u8425\u9500\u51b3\u7b56\u3002.<\/p>\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3 Meridian \u5982\u4f55\u589e\u5f3a\u60a8\u7684\u8425\u9500\u6d4b\u91cf\u7b56\u7565\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u7684\u56e2\u961f Artefact\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>3 \u6708 20 \u65e5\uff0cArtefact \u548c\u8c37\u6b4c\u6709\u5e78\u5171\u540c\u7ec4\u7ec7\u4e86\u4e00\u6b21\u7279\u522b\u6d3b\u52a8\uff0c\u56f4\u7ed5\u8c37\u6b4c\u5728\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u65b9\u9762\u7684\u6700\u65b0\u521b\u65b0--\u5f00\u6e90\u6a21\u578b Meridian \u7684\u53d1\u5e03\u5c55\u5f00\u3002\u6b64\u6b21\u6d3b\u52a8\u4e3a\u5e7f\u544a\u5546\u548c\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u673a\u4f1a\uff0c\u4ee5\u63a2\u7d22\u8fd9\u4e00\u5c16\u7aef\u5de5\u5177\u5982\u4f55\u5f7b\u5e95\u6539\u53d8\u8425\u9500\u6d4b\u91cf\u548c\u4f18\u5316\u3002.<\/p>","protected":false},"featured_media":464008,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,22035],"blog-language":[2991],"class_list":["post-464003","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/464003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/464008"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=464003"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=464003"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=464003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}