{"id":478267,"date":"2025-04-15T08:14:47","date_gmt":"2025-04-15T07:14:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=478267"},"modified":"2025-04-15T13:22:32","modified_gmt":"2025-04-15T12:22:32","slug":"artefact-uk-at-advertising-week-london-2025","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/artefact-uk-at-advertising-week-london-2025\/","title":{"rendered":"Artefact UK \u4eae\u76f8 2025 \u5e74\u4f26\u6566\u5e7f\u544a\u5468"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/08\/Edouard-desdrem-Head1.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u7231\u5fb7\u534e-\u5fb7\u65af\u7279\u96f7\u59c6<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u82f1\u56fd Artefact PPC \u603b\u76d1<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e0a\u5468\uff0cArtefact \u53c2\u52a0\u4e86 <strong>2025 \u5e74\u4f26\u6566\u5e7f\u544a\u5468\u520a<\/strong>, \u4e8e 4 \u6708 1 \u65e5\u81f3 3 \u65e5\u5728 180 \u5de5\u4f5c\u5ba4\u4e3e\u884c\u3002\u8fd9\u4e00\u9876\u7ea7\u76db\u4f1a\u6c47\u805a\u4e86 7000 \u591a\u540d\u4e0e\u4f1a\u8005\uff0c\u5176\u4e2d\u5305\u62ec\u9876\u7ea7\u54c1\u724c\u3001\u4ee3\u7406\u5546\u548c\u6280\u672f\u5408\u4f5c\u4f19\u4f34\uff0c\u4e3a\u4ea4\u6d41\u548c\u884c\u4e1a\u5408\u4f5c\u521b\u9020\u4e86\u4e00\u4e2a\u72ec\u4e00\u65e0\u4e8c\u7684\u5e73\u53f0\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6211\u4eec\u628a\u65f6\u95f4\u96c6\u4e2d\u5728 <strong>\u6280\u672f\u821e\u53f0<\/strong>, \u8fd9\u610f\u5473\u7740\u8981\u8df3\u8fc7\u521b\u65b0\u548c\u521b\u610f\u821e\u53f0\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6280\u672f\u8bba\u575b\u7684\u9635\u5bb9\u8fd8\u662f\u53d1\u4eba\u6df1\u7701\u3002\u4ece\u5927\u80c6\u7684\u95ee\u9898\u5230\u53ef\u884c\u7684\u6846\u67b6\uff0c\u4ee5\u4e0b\u662f\u51e0\u4e2a\u7a81\u51fa\u7684\u4e3b\u9898\uff1a<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">1# Spotify \u5e7f\u544a\u6269\u5c55<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Spotify \u521a\u521a\u5bf9\u5176\u5e7f\u544a\u5de5\u5177\u8fdb\u884c\u4e86\u91cd\u5927\u5347\u7ea7\uff0c\u65e8\u5728\u7f29\u5c0f\u542c\u4f17\u53c2\u4e0e\u5ea6\u9ad8\u4e0e\u97f3\u9891\u5e7f\u544a\u6295\u8d44\u4e0d\u8db3\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3b\u8981\u66f4\u65b0<\/p>\n<ul>\n<li><strong>Spotify Ad Exchange\uff08SAX\uff09<\/strong> \u73b0\u5df2\u5728\u5168\u7403\u4e0a\u7ebf\uff0c\u6269\u5927\u4e86\u4e3b\u8981 DSP \u7684\u7a0b\u5e8f\u5316\u8bbf\u95ee\u3002.<\/li>\n<li><strong>\u5b9a\u5236 audience \u548c\u6027\u80fd\u76ee\u6807<\/strong> \u5e7f\u544a\u7ba1\u7406\u5668 \"\u4e2d\u73b0\u5728\u53ef\u4ee5\u63d0\u4f9b\u7c7b\u4f3c\u7684\u5e94\u7528\u7a0b\u5e8f\u5b89\u88c5\u3002.<\/li>\n<li><strong>\u6d4b\u91cf\u5de5\u5177<\/strong> \u901a\u8fc7\u5347\u7ea7\u7684 Pixel \u548c\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5b83\u5f97\u5230\u4e86\u63d0\u5347\u3002.<\/li>\n<li><strong>\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u5e7f\u544a<\/strong> \u8ba9\u54c1\u724c\u514d\u8d39\u5236\u4f5c\u97f3\u9891\u5e7f\u544a\uff0c\u964d\u4f4e\u521b\u610f\u95e8\u69db\u3002.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3a\u4f55\u91cd\u8981\uff1aSpotify \u62e5\u6709 6.75 \u4ebf\u7528\u6237\uff0c\u89c6\u9891\u53c2\u4e0e\u5ea6\u4e0d\u65ad\u63d0\u9ad8\uff08+44% YoY\uff09\uff0c\u6b63\u5728\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u5168\u6e20\u9053\u591a\u5a92\u4f53\u5e7f\u544a\u5e73\u53f0\u3002\u8fd9\u4e9b\u66f4\u65b0\u4f7f\u54c1\u724c\uff08\u5c24\u5176\u662f\u7f8e\u56fd\u4ee5\u5916\u7684\u54c1\u724c\uff09\u66f4\u5bb9\u6613\u5229\u7528\u9ad8\u5173\u6ce8\u5ea6\u65f6\u523b\uff0c\u5e76\u81ea\u4fe1\u5730\u8861\u91cf\u5f71\u54cd\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">2# \u4ed8\u8d39\u5a92\u4f53\u4e2d\u7684\u4eba\u5de5\u667a\u80fd<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u6539\u53d8\u4ed8\u8d39\u5a92\u4f53\uff0c\u4f7f\u5e7f\u544a\u6d3b\u52a8\u66f4\u667a\u80fd\u3001\u66f4\u5feb\u901f\u3001\u66f4\u6709\u6548\u3002\u5b83\u53ef\u4ee5\u5b9e\u73b0\u7cbe\u786e audience targeting \u3001\u5b9e\u65f6\u7ade\u4ef7\u548c\u52a8\u6001\u5e7f\u544a\u4e2a\u6027\u5316\uff0c\u4ece\u800c\u63d0\u9ad8\u6027\u80fd\u548c\u6548\u7387\u3002\u501f\u52a9\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4f18\u5316\u9884\u7b97\u3001\u9884\u6d4b\u7ed3\u679c\u5e76\u5927\u89c4\u6a21\u81ea\u52a8\u51b3\u7b56\u3002\u968f\u7740\u6570\u5b57\u73af\u5883\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u4eba\u5de5\u667a\u80fd\u5bf9\u4e8e\u4fdd\u6301\u7ade\u4e89\u529b\u548c\u8de8\u5e73\u53f0\u63d0\u4f9b\u53ef\u8861\u91cf\u7684\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">3# \u57fa\u4e8e\u8bc1\u636e\u7684\u5a92\u4f53\u6295\u8d44\u4e0e mROI \u4e09\u89d2\u5173\u7cfb<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u6613\u6377\u822a\u7a7a\uff08EasyJet\uff09\u5206\u4eab\u4e86\u4ed6\u4eec\u5982\u4f55\u4ece\u8fc7\u65f6\u7684\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u6a21\u5f0f\u8fc7\u6e21\u5230\u66f4\u590d\u6742\u7684\u3001\u4ee5\u8bc1\u636e\u4e3a\u57fa\u7840\u7684\u5a92\u4f53\u6295\u8d44\u65b9\u6cd5\u3002 <a href=\"https:\/\/www.artefact.com\/zh\/blog\/data-ai-circle-google-artefact-meridian\/\"><strong>\u8c37\u6b4c\u4e09\u8981\u7d20\u6846\u67b6<\/strong><\/a>. .\u5728\u6b64\u4e4b\u524d\uff0c\u4ed6\u4eec\u4e25\u91cd\u4f9d\u8d56\u4e8e PPC\uff0c\u8ba4\u4e3a\u8f6c\u5316\u7387\u662f\u7531\u4ed8\u8d39\u641c\u7d22\u9a71\u52a8\u7684\u3002\u7136\u800c\uff0c\u4ed6\u4eec\u610f\u8bc6\u5230\uff0c\u8bb8\u591a\u7528\u6237\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u9884\u8ba2\u6613\u6377\u822a\u7a7a\u7684\u822a\u73ed--\u53ea\u8981\u822a\u73ed\u7684\u65f6\u95f4\u548c\u4ef7\u683c\u5408\u9002\u3002\u8fd9\u4e00\u6d1e\u5bdf\u529b\u4fc3\u4f7f\u4ed6\u4eec\u8f6c\u5411\u4ee5\u589e\u91cf\u4e3a\u91cd\u70b9\u7684\u6218\u7565--\u4e86\u89e3\u54ea\u4e9b\u8425\u9500\u6d3b\u52a8\u80fd\u771f\u6b63\u5e26\u6765\u989d\u5916\u4ef7\u503c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e3a\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff0c\u6613\u6377\u822a\u7a7a\u91c7\u7528\u4e86\u8c37\u6b4c\u7684 Trifecta \u6846\u67b6\u8fdb\u884c\u8425\u9500\u6d4b\u91cf\uff1a<\/p>\n<ol>\n<li><strong>\u8425\u9500\u7ec4\u5408\u6a21\u578b\uff08MMM\uff09\uff1a<\/strong> \u4ed6\u4eec\u5b9a\u671f\u8fdb\u884c MMM\uff0c\u4ee5\u8bc4\u4f30\u6bcf\u4e2a\u5a92\u4f53\u6e20\u9053\u7684\u6548\u679c\u3002.<\/li>\n<li><strong>\u589e\u91cf\u6d4b\u8bd5\uff1a<\/strong> \u7ecf\u5e38\u8fdb\u884c GeoX \u6d4b\u8bd5\uff0c\u4ee5\u6d4b\u91cf\u771f\u5b9e\u5347\u9650\u5e76\u5e2e\u52a9\u6821\u51c6 MMM\u3002.<\/li>\n<li><strong>\u5f52\u5c5e\uff1a<\/strong> \u4ed6\u4eec\u4f7f\u7528\u6765\u81ea CM360 \u7684\u5e73\u53f0\u5f52\u56e0 data\uff0c\u4f46\u5e94\u7528\u4e86\u57fa\u4e8e\u4ece MMM \u548c Geo \u6d4b\u8bd5\u4e2d\u5b66\u4e60\u7684\u6bd4\u7387\uff0c\u4ee5\u6821\u51c6\u9ad8\u4f30\u7684\u8d21\u732e\u3002.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">4# \u96f6\u552e\u5a92\u4f53\u6d4b\u91cf<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u96f6\u552e\u5a92\u4f53\u6b63\u8fc5\u901f\u6210\u4e3a\u54c1\u724c\u7684\u4e00\u4e2a\u91cd\u8981\u589e\u957f\u6e20\u9053\uff0c\u80fd\u591f\u901a\u8fc7\u96f6\u552e\u5546\u62e5\u6709\u7684\u5e73\u53f0\u5728\u8d2d\u4e70\u70b9\u76f4\u63a5\u63a5\u89e6\u6d88\u8d39\u8005\u3002\u968f\u7740\u8fd9\u4e00\u9886\u57df\u7684\u6210\u719f\uff0c\u7ee9\u6548\u8861\u91cf\u6210\u4e3a\u8bc1\u660e\u652f\u51fa\u5408\u7406\u6027\u548c\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u7684\u5173\u952e\u3002\u8fd9\u4e9b\u5de5\u5177\u5305\u62ec <strong>AppsFlyer<\/strong> \u901a\u8fc7\u63d0\u4f9b\u4ece\u5e7f\u544a\u66dd\u5149\u5230\u5e94\u7528\u5185\u8d2d\u4e70\u6216\u5728\u7ebf\u8f6c\u6362\u7684\u7ec6\u7c92\u5ea6\u5f52\u56e0\u548c\u5ba2\u6237\u65c5\u7a0b\u5b9e\u65f6\u6d1e\u5bdf\uff0cAppsFlyer \u53d1\u6325\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002\u6709\u4e86 AppsFlyer\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u51c6\u786e\u8ddf\u8e2a\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8bc6\u522b\u9ad8\u7ee9\u6548\u6e20\u9053\uff0c\u5e76\u505a\u51fa data-driven \u51b3\u7b56\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u96f6\u552e\u5a92\u4f53\u6295\u8d44\u7684\u6548\u76ca\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">5# \u66f4\u591a\u5185\u5bb9 = \u66f4\u597d\u7ed3\u679c<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8981\u4e3a\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5185\u5bb9\uff0c\u4e0d\u4ec5\u8981\u521b\u5efa\u66f4\u591a\u5185\u5bb9\uff0c\u8fd8\u8981\u521b\u5efa\u7b26\u5408\u6743\u5a01\u6027\u548c\u76f8\u5173\u6027\u5173\u952e\u4fe1\u53f7\u7684\u66f4\u597d\u5185\u5bb9\u3002\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u5f15\u64ce\u6b63\u8d8a\u6765\u8d8a\u591a\u5730\u4f18\u5148\u8003\u8651\u6743\u5a01\u7f51\u7ad9\uff0c\u901a\u8fc7\u4ee5\u4e0b\u89d2\u5ea6\u8bc4\u4f30\u5185\u5bb9 <strong>E-E-A-T\uff1a\u7ecf\u9a8c\u3001\u4e13\u4e1a\u77e5\u8bc6\u3001\u6743\u5a01\u6027\u548c\u53ef\u4fe1\u5ea6<\/strong>.<\/p>\n<p>\u5982\u56fe\u6240\u793a\uff0c\u6210\u529f\u7684\u5185\u5bb9\u6218\u7565\u5fc5\u987b\u53cd\u6620\u7b2c\u4e00\u624b\u77e5\u8bc6\u3001\u6df1\u539a\u7684\u5b66\u79d1\u4e13\u4e1a\u77e5\u8bc6\u3001\u5f3a\u5927\u7684\u58f0\u8a89\u4fe1\u53f7\u4ee5\u53ca\u503c\u5f97\u4fe1\u8d56\u7684\u53ef\u9760\u4fe1\u606f\u3002\u751f\u4ea7\u66f4\u591a\u7684\u5185\u5bb9\u53ef\u4ee5\u652f\u6301\u8fd9\u4e00\u70b9--\u5982\u679c\u5b83\u80fd\u6301\u7eed\u52a0\u5f3a\u8fd9\u4e9b\u4fe1\u53f7\u7684\u8bdd\u3002\u8fd9\u610f\u5473\u7740\u8981\u53d1\u5e03\u9ad8\u8d28\u91cf\u7684\u6587\u7ae0\u3001\u6848\u4f8b\u7814\u7a76\u548c\u601d\u60f3\u9886\u8896\uff0c\u4ee5\u53cd\u6620\u771f\u5b9e\u7684\u7ecf\u9a8c\u3001\u5c55\u793a\u77e5\u8bc6\u5e76\u5f97\u5230\u53ef\u4fe1\u7684\u652f\u6301data\u3002\u5728\u8fd9\u4e2a\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u4e2d\uff0c\u53ea\u6709\u5728\u4ef7\u503c\u4e0e\u6570\u91cf\u76f8\u5339\u914d\u7684\u60c5\u51b5\u4e0b\uff0c\u6570\u91cf\u624d\u4f1a\u6709\u6240\u5e2e\u52a9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u8fd9\u6b21\u6d3b\u52a8\u5f3a\u8c03\u4e86\u4e00\u4e9b\u5f15\u4eba\u6ce8\u76ee\u7684\u8d8b\u52bf\uff0c\u91cd\u70b9\u662f <a href=\"https:\/\/www.artefact.com\/zh\/offers\/marketing-data-driven\/media-services-and-certifications\/retail-media\/\">\u96f6\u552e\u5a92\u4f53<\/a>, <a href=\"https:\/\/www.artefact.com\/zh\/blog\/what-does-generative-ai-mean-for-the-future-of-search\/\">\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\u4f18\u5316<\/a>, \u4ee5\u53ca\u300a\u8054\u5408\u56fd\u5343\u5e74\u5ba3\u8a00\u300b\u7684\u91cd\u8981\u6027\u4e0e\u65e5\u4ff1\u589e <strong>\u8425\u9500\u6d4b\u91cf<\/strong>, \u5728\u4ee5\u4e0b\u521b\u65b0\u6280\u672f\u7684\u652f\u6301\u4e0b <a href=\"https:\/\/developers.google.com\/meridian\/partners\" target=\"_blank\" rel=\"noopener\">\u5b50\u5348\u7ebf<\/a>.<\/p>\n<p>\u5982\u679c\u60a8\u6b63\u5728\u63a2\u7d22\u8fd9\u4e9b\u9886\u57df\u4e2d\u7684\u4efb\u4f55\u4e00\u4e2a\uff0c\u8bf7\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u7684 Artefact \u56e2\u961f\uff0c\u6211\u4eec\u5f88\u4e50\u610f\u4e3a\u60a8\u63d0\u4f9b\u5e2e\u52a9\u3002.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u8054\u7cfb\u6211\u4eec<\/span><\/a><\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e0a\u5468\uff0cArtefact \u53c2\u52a0\u4e86 4 \u6708 1 \u65e5\u81f3 3 \u65e5\u5728 180 Studios \u4e3e\u884c\u7684 Adweek London 2025\u3002\u8fd9\u4e00\u9876\u7ea7\u76db\u4f1a\u6c47\u805a\u4e867000\u591a\u540d\u4e0e\u4f1a\u8005\uff0c\u5305\u62ec\u9876\u7ea7\u54c1\u724c\u3001\u5e7f\u544a\u516c\u53f8\u548c\u6280\u672f\u5408\u4f5c\u4f19\u4f34\uff0c\u4e3a\u4ea4\u6d41\u548c\u884c\u4e1a\u5408\u4f5c\u521b\u9020\u4e86\u4e00\u4e2a\u72ec\u7279\u7684\u5e73\u53f0\u3002\u6211\u4eec\u628a\u65f6\u95f4\u96c6\u4e2d\u5728\u4e86\u6280\u672f\u9636\u6bb5\uff0c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u8df3\u8fc7\u4e86\u521b\u65b0\u548c\u521b\u610f\u9636\u6bb5\u3002.<\/p>","protected":false},"featured_media":478269,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-478267","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/478267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/478269"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=478267"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=478267"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=478267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}