{"id":52156,"date":"2021-03-12T12:34:29","date_gmt":"2021-03-12T12:34:29","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=52156"},"modified":"2024-09-20T17:45:39","modified_gmt":"2024-09-20T16:45:39","slug":"the-real-impact-of-the-ios-14-update-on-facebook-advertising","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/the-real-impact-of-the-ios-14-update-on-facebook-advertising\/","title":{"rendered":"iOS 14 \u66f4\u65b0\u5bf9 Facebook \u5e7f\u544a\u7684\u771f\u6b63\u5f71\u54cd\uff08\u4ee5\u53ca\u5e7f\u544a\u5546\u5e94\u5982\u4f55\u5e94\u5bf9\uff09"},"content":{"rendered":"

2021 \u5e74 2 \u6708 10 \u65e5 \u8bb8\u591a\u6587\u7ae0\u90fd\u8c08\u5230\u4e86\u82f9\u679c\u516c\u53f8\u6700\u65b0\u7684 iOS 14 \u66f4\u65b0\u53ca\u5176\u5f15\u5165\u7684\u5e7f\u544a\u9650\u5236\u3002Artefact \u793e\u4ea4\u5a92\u4f53\u4e3b\u7ba1 Arnaud Marro \u548c\u4ed8\u8d39\u5a92\u4f53\u9ad8\u7ea7\u987e\u95ee Cecile Megens \u5206\u6790\u4e86\u5bf9\u8425\u9500\u4e1a\u7ee9\u7684\u5f71\u54cd\uff0c\u5e76\u89e3\u91ca\u4e86\u5e7f\u544a\u5546\u5982\u4f55\u5e94\u5bf9\u3002\u4ed8\u8d39\u5a92\u4f53\u9ad8\u7ea7\u987e\u95ee Arnaud Marro \u548c Cecile Megens \u5206\u6790\u4e86\u5bf9\u8425\u9500\u4e1a\u7ee9\u7684\u5f71\u54cd\uff0c\u5e76\u89e3\u91ca\u4e86\u5e7f\u544a\u5546\u53ef\u4ee5\u5982\u4f55\u5e94\u5bf9\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u82f9\u679c\u7684 iOS 14 \u66f4\u65b0\u4f1a\u5bf9\u5e7f\u544a\u5546\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff1f<\/h2><\/div>

\u9996\u5148 iOS 14 \u66f4\u65b0<\/a> \u5b9e\u9645\u4e0a\u662f\u4ece iOS 14.3 \u5347\u7ea7\u5230 iOS 14.4\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u62e5\u6709\u4e00\u90e8\u82f9\u679c\u667a\u80fd\u624b\u673a\uff0c\u4f60\u53ef\u80fd\u5df2\u7ecf\u62e5\u6709 iOS 14.3\uff0c\u4f46\u8fd9\u4e2a\u7248\u672c\u8fd8\u4e0d\u5305\u62ec\u4e0b\u9762\u6d89\u53ca\u7684\u6240\u6709\u9650\u5236\u30022020 \u5e74 9 \u6708\uff0c\u82f9\u679c\u516c\u53f8\u5ba3\u5e03\uff0c\u4ed6\u4eec\u7684\u76ee\u6807\u662f\u66f4\u597d\u5730\u4fdd\u62a4\u5ba2\u6237\u7684 data\uff0c\u8fd9\u9700\u8981\u4e09\u6761\u89c4\u5219\uff1a<\/p>\n

\u6536\u96c6\u7684 data \u901a\u4fe1\u4fe1\u606f<\/b>\u6ce8\u610f\uff1a\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4e2d\u7684\u6240\u6709\u5e94\u7528\u7a0b\u5e8f\u90fd\u5fc5\u987b\u5411 Apple \u63d0\u4ea4\u5728\u8ddf\u8e2a\u8fc7\u7a0b\u4e2d\u6536\u96c6\u7684 data\u3002.<\/p>\n

\u540c\u610f\u7533\u8bf7<\/b>\u82f9\u679c\u516c\u53f8\u7684\u5e94\u7528\u7a0b\u5e8f\u8ddf\u8e2a\u900f\u660e\u5ea6\uff08Apple's App Tracking Transparency\uff0c\u7b80\u79f0 ATT\uff09\uff1a\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4e2d\u7684\u6240\u6709\u5e94\u7528\u7a0b\u5e8f\u90fd\u9700\u8981\u5f81\u5f97\u7528\u6237\u540c\u610f\u624d\u80fd\u6536\u96c6\u4ed6\u4eec\u7684 data\u3002\u8be5\u8bf7\u6c42\u4f1a\u5728\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f\u65f6\u5f39\u51fa\u4e00\u4e2a\u8bf7\u6c42\u540c\u610f\u7684\u5f39\u7a97\uff08\u89c1\u4e0b\u6587\uff09\u3002.<\/p>\n<\/div><\/div><\/div>

\"<\/span><\/div><\/div><\/div><\/div>

Data \u5bf9\u5e7f\u544a\u5e73\u53f0\u7684\u9650\u5236<\/b>:\u4e0e\u6240\u6709\u5e7f\u544a\u5e73\u53f0\u4e00\u6837\uff0cFacebook \u5fc5\u987b\u4f7f\u7528\u4e00\u79cd\u7a0b\u5e8f\uff0c\u5bf9\u7528\u6237\u5728\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u4e0a\u6267\u884c\u7684\u64cd\u4f5c\u8fdb\u884c\u9650\u5236\u3001\u6c47\u603b\u548c\u5ef6\u8fdf\u3002\u4e3a\u6b64\uff0cdata \u5fc5\u987b\u901a\u8fc7\u4e00\u4e2a\u82f9\u679c\u670d\u52a1\u5668\uff08SKadNetwork\uff09\uff0c\u8be5\u670d\u52a1\u5668\u5c06\u4f5c\u4e3a\u4e00\u4e2a\u50ac\u5316\u5242\uff0c\u5bf9 data \u8fdb\u884c\u9650\u5236\u3001\u6c47\u603b\uff0c\u7136\u540e\u5728\u5411\u76f8\u5173\u5e7f\u544a\u5e73\u53f0\u53d1\u9001 data \u4e4b\u524d\u589e\u52a0 24 \u81f3 48 \u5c0f\u65f6\u7684\u65f6\u95f4\u3002.<\/p>\n<\/div>

\"<\/span><\/div>

Facebook Ad Manager \u7b49\u5e73\u53f0\u7684\u6027\u80fd\u6d4b\u91cf\u4f1a\u4ea7\u751f\u4ec0\u4e48\u540e\u679c\uff1f<\/h2><\/div>