{"id":52361,"date":"2021-03-12T18:24:08","date_gmt":"2021-03-12T18:24:08","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=52361"},"modified":"2024-09-20T17:45:40","modified_gmt":"2024-09-20T16:45:40","slug":"how-far-are-we-from-delivering-truly-personalised-advertising-at-scale","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-far-are-we-from-delivering-truly-personalised-advertising-at-scale\/","title":{"rendered":"\u6211\u4eec\u79bb\u5927\u89c4\u6a21\u63d0\u4f9b\u771f\u6b63\u7684\u4e2a\u6027\u5316\u5e7f\u544a\u8fd8\u6709\u591a\u8fdc\uff1f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>2021 \u5e74 2 \u6708 26 \u65e5<br \/>\n\u867d\u7136 audience \u4eec\u8d8a\u6765\u8d8a\u5bb9\u6613\u63a5\u53d7\u4e2a\u6027\u5316\u5e7f\u544a\uff0c\u4f46\u8bb8\u591a\u4eba\u4ecd\u5bf9\u5176\u6267\u884c\u548c\u5b9e\u65bd\u6301\u6000\u7591\u6001\u5ea6\u3002\u90a3\u4e48\uff0c\u6211\u4eec\u79bb\u5927\u89c4\u6a21\u63d0\u4f9b\u771f\u6b63\u7684\u4e2a\u6027\u5316\u5e7f\u544a\u8fd8\u6709\u591a\u8fdc\uff1fArtefact \u7684\u6548\u679c\u8425\u9500\u4e3b\u7ba1\u7279\u91cc\u65af\u5766-\u6851\u5fb7\u65af\uff08Tristan Sanders\uff09\u63a2\u8ba8\u4e86\u5e7f\u544a\u5546\u5982\u4f55\u624d\u80fd\u5411\u524d\u8fc8\u8fdb\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>\u4e2a\u6027\u5316\u5e7f\u544a\u5e76\u4e0d\u65b0\u9c9c\u3002\u54c1\u724c\u6839\u636e\u5ba2\u6237\u5728\u6570\u5b57\u9886\u57df\u7684\u884c\u4e3a\u3001\u5174\u8da3\u548c\u610f\u56fe\u8fdb\u884c targeting \u5df2\u7ecf\u6709\u5f88\u591a\u5e74\u4e86\u3002\u4f46\u662f\uff0c\u867d\u7136 GDPR \u7b49\u6cd5\u5f8b\u969c\u788d\u8bbe\u7f6e\u4e86\u4e00\u5b9a\u7684\u9632\u62a4\u680f\uff0c\u4f46\u8fd9\u79cd targeting \u7684\u7cbe\u786e\u6027\u5374\u5728\u4e0d\u65ad\u63d0\u9ad8\u3002.<\/p>\n<p>\u6d88\u8d39\u8005\u4e5f\u53d8\u5f97\u66f4\u52a0\u5173\u6ce8\u4ed6\u4eec\u5982\u4f55\u6210\u4e3a\u76ee\u6807\uff0c\u867d\u7136\u7528\u6237\u4e3b\u5bfc\u7684\u53cd\u51fb\u5df2\u7ecf\u521b\u9020\u4e86\u4e00\u4e9b\u5934\u6761\u65b0\u95fb\u548c\u4e13\u680f\u7248\u9762\uff08\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u53ef\u80fd\u662f #<a href=\"https:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/news\/delete-facebook-cambridge-analytica-campaign-deactivate-data-remove-hide-privacy-a8266671.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u5220\u9664 Facebook<\/a>\u00a0\u8fd0\u52a8\uff09\uff0c\u4f46\u5b83\u5e76\u6ca1\u6709\u5728\u4efb\u4f55\u6709\u610f\u4e49\u7684\u5c42\u9762\u4e0a\u7ad9\u7a33\u811a\u8ddf\u3002.<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0cGDPR \u6240\u5bfc\u81f4\u7684\u53ea\u662f\u5927\u91cf\u5f39\u51fa\u5f0f\u7a97\u53e3\u8981\u6c42\u7528\u6237\u6388\u4e88\u6743\u9650\uff0c\u800c\u7528\u6237\u7edd\u5927\u591a\u6570\u90fd\u4e0d\u52a0\u8d28\u7591\u6216\u601d\u8003\u5730\u63a5\u53d7\u4e86\u8fd9\u4e9b\u8981\u6c42\uff08\u6839\u636e\u300aGDPR \u62a5\u544a\u300b\uff0c95% \u7684\u7528\u6237\u63a5\u53d7\u4e86 cookies\uff09\u3002\u00a0<a href=\"https:\/\/www.teads.com\/gdpr-only-5-of-european-users-refuse-cookies-used-for-personalised-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u67da\u5b50<\/a>).\u4e8b\u5b9e\u4e0a\uff0c\u8bb8\u591a\u7f51\u7ad9\u5728\u627f\u8ba4\u81ea\u5df1 audience \u7684\u8f7b\u7387\u540e\uff0c\u73b0\u5728\u90fd\u4f1a\u8981\u6c42\u7528\u6237\u7528\u4e00\u4e2a\u7b80\u5355\u7684 \u201c\u662f\u7684\uff0c\u968f\u4fbf \u201d\u6309\u94ae\u6765\u63a5\u53d7 cookies\u3002.<\/p>\n<p>\u4e0d\u8fc7\uff0c\u867d\u7136\u7528\u6237\u4e50\u4e8e\u63a5\u53d7\u8fd9\u6837\u7684\u4ea4\u6362\u6761\u4ef6\uff0c\u4f46\u4f5c\u4e3a\u5e7f\u544a\u5546\uff0c\u6211\u4eec\uff08\u91cd\u65b0\uff09\u9488\u5bf9\u6211\u4eec\u7684 audiences \u6295\u653e\u7684\u8bb8\u591a\u5e7f\u544a\u00a0<em>\u662f<\/em>\u00a0\u8ba8\u538c\u3002\u70e6\u4eba\u3002\u6ca1\u7528\u53d7\u4f17\u5e76\u4e0d\u90a3\u4e48\u5bb9\u6613\u63a5\u53d7\u8fd9\u4e9b\u3002\u5bf9\u6211\u6765\u8bf4\uff0c\u8fd9\u8868\u660e\u592a\u591a\u7684\u5e7f\u544a\u5546\u5ffd\u89c6\u4e86\u5e7f\u544a\u7684\u6839\u672c\u95ee\u9898\uff1a\u8fd9\u4e2a\u5e7f\u544a\u5bf9\u8c01\u6709\u7528\uff1f<\/p>\n<p>\u6240\u8c13 \u201c\u6709\u7528\u201d\uff0c\u6211\u6307\u7684\u662f\u5bf9\u5e7f\u544a\u5546\u6709\u7528\u8fd8\u662f\u5bf9\u6d88\u8d39\u8005\u6709\u7528\u3002\u4f8b\u5982\uff0c\u5f53\u5e7f\u544a\u5546\u7528\u57fa\u4e8e\u4ea7\u54c1\u3001\u6e90\u4e8e\u4fe1\u606f\u6e90\u7684\u5e7f\u544a\u91cd\u65b0\u5b9a\u4f4d\u7528\u6237\u65f6\uff0c\u4ed6\u4eec\u4f1a\u5047\u5b9a\u7528\u6237\u5728\u90a3\u4e2a\u7279\u5b9a\u65f6\u523b\u6709\u67d0\u79cd\u8d2d\u4e70\u610f\u56fe\u3002\u4f46\u4ed6\u4eec\u51e0\u4e4e\u65e0\u4e00\u4f8b\u5916\u90fd\u6ca1\u6709\u3002.<\/p>\n<p>\u8fd9\u662f\u4e00\u4e2a\u95ee\u9898\uff0c\u56e0\u4e3a\u5728\u8425\u9500\u4eba\u5458\u770b\u6765\uff0c\u8fd9\u4e9b\u6295\u653e\u7684\u8f6c\u5316\u51e0\u7387\u5f88\u5c0f\uff0c\u4f46\u5374\u8db3\u591f\u9ad8\uff0c\u901a\u5e38\u5c0f\u4e8e 1%\u3002\u4e5f\u8bb8\u4ed6\u4eec\u751a\u81f3\u770b\u5230\u4e86\u6709\u5229\u7684 CPA\/ROAS - \u968f\u7740\u5f52\u56e0\u5efa\u6a21\u53d8\u5f97\u8d8a\u6765\u8d8a\u5bb9\u6613\u7406\u89e3\uff0c\u8fd9\u4e00\u70b9\u4e5f\u53d8\u5f97\u8d8a\u6765\u8d8a\u5bb9\u6613\u505a\u5230\u3002.<\/p>\n<p>\u4ee4\u4eba\u62c5\u5fe7\u7684\u662f\uff0c\u8fd9\u5374\u5ffd\u7565\u4e86 99.8% \u7684\u7528\u6237\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u5c06\u5e7f\u544a\u89c6\u4e3a\u8f6c\u5316\u7684\u63d0\u793a\uff0c\u4ed6\u4eec\u7684\u53cd\u5e94\u4f1a\u4ece\u77db\u76fe\u5230 \u201c\u8ba8\u538c \u201d\u4e0d\u7b49\u3002\u4ee3\u8868\u8fd9\u4e9b\u5e7f\u544a\u6295\u653e\u79ef\u6781\u5f71\u54cd\u7684\u90a3\u4e00\u5c0f\u5757\u86cb\u7cd5\u5f88\u5bb9\u6613\u8861\u91cf\uff0c\u4f46\u7edd\u5927\u591a\u6570\u5370\u8c61\u7684\u53cd\u5e94\u5374\u5f88\u96be\u770b\u5230\u3002\u8fd9\u4e9b\u53cd\u5e94\u4e0d\u4f1a\u51fa\u73b0\u5728\u65e8\u5728\u8861\u91cf\u8986\u76d6\u7387\u548c\u9500\u552e\u989d\u7684\u62a5\u544a\u4e2d\u3002.<\/p>\n<h4><\/h4>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">\u6709\u7528\u7684\u68f1\u955c<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>\u9762\u4e34\u7684\u6311\u6218\u662f\uff0c\u9664\u4e86\u57fa\u4e8e data \u7684\u51c6\u786e targeting \u4e4b\u5916\uff0c\u53e6\u4e00\u79cd\u9009\u62e9\u5c31\u662f\u65e0\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u3002\u867d\u7136\u7528\u6237\u8ba8\u538c\u4ee4\u4eba\u6bdb\u9aa8\u609a\u7136\u7684\u518dtargeting\uff0c\u4f46\u4ed6\u4eec\u540c\u6837\u8ba8\u538c\u65e0\u5173\u7d27\u8981\u7684\u5e7f\u544a\u3002\u56e0\u6b64\uff0c\uff08\u518d\uff09\u5b9a\u5411\u5a92\u4f53\u9700\u8981\u59cb\u7ec8\u4ece\u6709\u7528\u6027\u7684\u89d2\u5ea6\u6765\u770b\u5f85\u3002.<\/p>\n<p>\u5411\u91cd\u65b0\u5b9a\u4f4d\u7684\u7528\u6237\u5c55\u793a\u4e00\u6574\u5957\u4ea7\u54c1\uff0c\u8ba9\u4ed6\u4eec\u5f53\u573a\u8d2d\u4e70\uff0c\u8fd9\u6837\u505a\u6709\u7528\u5417\uff1f\u662f\u5426\u4e00\u4e2a\u66f4\u5fae\u5999\u7684\u3001\u975e\u9500\u552e\u4e3b\u5bfc\u7684\u6295\u653e\u5c31\u8db3\u4ee5\u4fc3\u4f7f\u7528\u6237\u8fd4\u56de\u7f51\u7ad9\u6d4f\u89c8\u4ed6\u4eec\u5df2\u7ecf\u6d4f\u89c8\u8fc7\u6216\u8d2d\u4e70\u8fc7\u7684\u4e92\u8865\u4ea7\u54c1\uff1f<\/p>\n<p>\u76f4\u9500 data \u53ef\u80fd\u8868\u660e\u4e0d\u662f\u3002\u5982\u679c\u8003\u8651\u5230\u7ebf\u4e0b\u5546\u5e97\u7684\u56e0\u7d20\uff0c\u60c5\u51b5\u5c31\u66f4\u52a0\u4e0d\u660e\u6717\u4e86\u3002\u4e0d\u8fc7\uff0c\u4e5f\u8bb8\u503c\u5f97\u7814\u7a76\u4e00\u4e0b \u201c\u66f4\u8f6f \u201d\u7684\u6210\u529f\u8861\u91cf\u6807\u51c6\uff0c\u4ee5\u4e86\u89e3\u5176\u4f5c\u4e3a\u7ebf\u6027\u5728\u7ebf\u9500\u552e\u65b9\u6cd5\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u5bf9\u4eba\u4eec\u8111\u6d77\u4e2d\u7684\u77e5\u540d\u5ea6\u548c\u672a\u6765\u8d2d\u4e70\u610f\u5411\u7684\u5f71\u54cd\u3002.<\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u201c\u6709\u7528\u6027 \u201d\u5c06\u6765\u81ea\u4e8e\u6e29\u548c\u7684\u63d0\u793a\uff0c\u800c\u4e0d\u662f\u5484\u5484\u903c\u4eba\u7684\u8d2d\u4e70\u9080\u8bf7\u3002\u503c\u5f97\u5e86\u5e78\u7684\u662f\uff0c\u7531\u4e8e\u6240\u6709\u4e3b\u8981\u53c2\u4e0e\u8005\uff08\u8c37\u6b4c\u3001Facebook \u7b49\uff09\u90fd\u63d0\u4f9b\u4e86\u57fa\u4e8e\u8c03\u67e5\u7684\u89e3\u51b3\u65b9\u6848\u6765\u8861\u91cf\u60c5\u611f\u3001\u8ba4\u77e5\u5ea6\u548c\u610f\u5411\uff0c\u56e0\u6b64\u8861\u91cf\u8fd9\u4e9b\u529b\u5ea6\u8f83\u5c0f\u7684\u8425\u9500\u6d3b\u52a8\u7684\u5f71\u54cd\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u8981\u5bb9\u6613\u3002.<\/p>\n<p>\u56e0\u6b64\uff0c\u4e0e\u5176\u6267\u7740\u4e8e\u884c\u4e3a\uff08\u518d\uff09\u5b9a\u5411\u5e7f\u544a\u7684\u6700\u7ec8\u9500\u552e\uff0c\u66f4\u91cd\u8981\u7684\u662f\u6d4b\u8bd5\u4e0d\u540c\u7c7b\u578b\u7684\u5e7f\u544a\u6295\u653e\u548c\u4fe1\u606f\u4f20\u9012\u5c06\u5982\u4f55\u5f71\u54cd\u6700\u7ec8\u63a5\u89e6\u5230\u7684\u6240\u6709\u7528\u6237\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\uff08\u800c\u4e0d\u662f\u4ec5\u4ec5\u5173\u6ce8\u4ed6\u4eec\u662f\u5426\u8f6c\u5316\uff09\u3002.<\/p>\n<p>\u5f52\u6839\u7ed3\u5e95\uff0c\u867d\u7136\u4e2a\u6027\u5316\u5e7f\u544a\u786e\u5b9e\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u4f46\u4f5c\u4e3a\u4e00\u4e2a\u884c\u4e1a\uff0c\u8981\u5b9e\u73b0\u771f\u6b63\u7684\u5927\u89c4\u6a21\u4e2a\u6027\u5316\uff0c\u6211\u4eec\u9700\u8981\u91cd\u65b0\u5173\u6ce8\u4e24\u4ef6\u4e8b\uff1a\u7b2c\u4e00\uff0c\u6211\u4eec\u5982\u4f55\u8861\u91cf\u63a5\u89e6\u5230\u6211\u4eec\u4fe1\u606f\u7684\u7528\u6237\u662f\u5982\u4f55\u4e0e\u6211\u4eec\u7684\u5185\u5bb9\u4e92\u52a8\u7684\uff1b\u7b2c\u4e8c\uff0c\u6211\u4eec\u5982\u4f55\u8f6c\u53d8\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u4ece\u800c\u63a8\u52a8\u4ed6\u4eec\u7684\u8d2d\u4e70\u503e\u5411\u3002\u505a\u597d\u8fd9\u4e24\u70b9\uff0c\u6211\u4eec\u5c31\u80fd\u4e3a 99% \u63d0\u4f9b\u66f4\u597d\u7684\u670d\u52a1\u3002.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;width:100%;\"><\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>\u6587\u7ae0\u6700\u521d\u53d1\u8868\u4e8e The Drum<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.thedrum.com\/opinion\/2021\/02\/22\/how-far-are-we-delivering-truly-personalised-advertising-scale\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u67e5\u770b\u6587\u7ae0<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2021 \u5e74 2 \u6708 26 \u65e5<br \/>\n\u867d\u7136 audience \u4eec\u8d8a\u6765\u8d8a\u5bb9\u6613\u63a5\u53d7\u4e2a\u6027\u5316\u5e7f\u544a\uff0c\u4f46\u8bb8\u591a\u4eba\u4ecd\u5bf9\u5176\u6267\u884c\u548c\u5b9e\u65bd\u6301\u6000\u7591\u6001\u5ea6\u3002\u90a3\u4e48\uff0c\u6211\u4eec\u79bb\u5927\u89c4\u6a21\u63d0\u4f9b\u771f\u6b63\u7684\u4e2a\u6027\u5316\u5e7f\u544a\u8fd8\u6709\u591a\u8fdc\uff1fArtefact \u7684\u6548\u679c\u8425\u9500\u4e3b\u7ba1\u7279\u91cc\u65af\u5766-\u6851\u5fb7\u65af\uff08Tristan Sanders\uff09\u63a2\u8ba8\u4e86\u5e7f\u544a\u5546\u5982\u4f55\u624d\u80fd\u5411\u524d\u8fc8\u8fdb\u3002.<\/p>","protected":false},"featured_media":52366,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-52361","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/52361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/52366"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=52361"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=52361"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=52361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}