	{"id":5499,"date":"2019-07-11T14:45:32","date_gmt":"2019-07-11T13:45:32","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=5499"},"modified":"2024-09-20T17:45:01","modified_gmt":"2024-09-20T16:45:01","slug":"data-marketing-breaking-the-silos","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/data-marketing-breaking-the-silos\/","title":{"rendered":"Data \u5e02\u573a\u8425\u9500\uff1a\u6253\u7834\u5404\u81ea\u4e3a\u653f\u7684\u5c40\u9762"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2019\/12\/Untitled-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb\/\u8425\u9500<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>data marketing \u7684\u5e9e\u5927\u89c4\u6a21\u5df2\u4e0d\u662f\u79d8\u5bc6\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3>data marketing \u7684\u5e9e\u5927\u89c4\u6a21\u5df2\u4e0d\u662f\u79d8\u5bc6\u3002.<\/h3>\n<p>\u6bcf\u4e00\u5929\uff0c\u8425\u9500\u56e2\u961f\u90fd\u5728\u5c31\u5982\u4f55\u5236\u5b9a\u6b63\u786e\u7684\u5b9a\u4ef7\u548c\u4fc3\u9500\u6d3b\u52a8\u3001\u5f00\u5c55\u5a92\u4f53\u6d3b\u52a8\u3001\u6784\u5efa\u6b63\u786e\u7684\u5185\u5bb9\u548c\u6b63\u786e\u7684\u5ba2\u6237\u7fa4\u505a\u51fa data-driven \u7684\u51b3\u7b56\u3002\u6839\u636eBCG\u7684\u300a\u6570\u5b57\u8425\u9500\u6210\u719f\u5ea6\u7684\u7ea2\u5229\u300b\u62a5\u544a\uff0c\u6700\u64c5\u957fdata-driven\u8425\u9500\u7684\u54c1\u724c\u53ef\u83b7\u5f97\u9ad8\u8fbe20%\u7684\u6536\u5165\u589e\u957f\u3002\u4f46\u4e00\u9879Artefact\u8c03\u67e5\u663e\u793a\uff0c\u8bb8\u591a\u54c1\u724c\u4ecd\u5728\u5404\u81ea\u4e3a\u653f\uff0c\u8fd9\u4f7f\u5f97\u6709\u6548\u7684data\u5206\u6790\u53d8\u5f97\u56f0\u96be\u3002.<\/p>\n<p>Artefact \u4e9a\u592a\u533a\u7ba1\u7406\u5408\u4f19\u4eba\u3001data \u548c\u54a8\u8be2\u8d1f\u8d23\u4eba Edouard de Mezerac 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27600%27%20viewBox%3D%270%200%20900%20600%27%3E%3Crect%20width%3D%27900%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2019\/12\/artefact-survey-200x133.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2019\/12\/artefact-survey.png 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u8fd9\u8ba9\u4e2d\u56fd\u7684\u54c1\u724c\u9519\u5931\u4e86\u826f\u673a\uff0c\u56e0\u4e3a\u4e2d\u56fd\u6d88\u8d39\u8005\u66f4\u613f\u610f\u5206\u4eab\u81ea\u5df1\u7684 data\u3002\u6839\u636e Mintel \u7684\u7814\u7a76\u62a5\u544a\uff0c\u5728 20-49 \u5c81\u7684\u4e2d\u56fd\u6d88\u8d39\u8005\u4e2d\uff0c\u7ea6\u6709 60% \u6388\u6743\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u8bbf\u95ee\u4ed6\u4eec\u7684 GPS \u4fe1\u606f\u3002.<\/p>\n<p>Artefact \u7531 Vincent Luciani\u3001Philippe Rolet \u548c Guillaume de Roquemaurel \u4e09\u4f4d\u6cd5\u56fd\u7efc\u5408\u7406\u5de5\u5b66\u9662\u7684\u6821\u53cb\u4e8e 2015 \u5e74\u6210\u7acb\uff0c\u662f\u4e00\u5bb6\u65e8\u5728\u901a\u8fc7\u5c06\u8425\u9500\u4eba\u5458\u4e0e\u5de5\u7a0b\u5e08\u76f8\u7ed3\u5408\u6765\u6253\u7834\u8fd9\u4e9b\u5b64\u5c9b\u7684\u6570\u5b57\u673a\u6784\u3002.<\/p>\n<p>\u8fd9\u4e2a\u62e5\u6709 1000 \u540d\u5458\u5de5\u7684\u56e2\u961f\u5728\u5168\u7403 19 \u4e2a\u56fd\u5bb6\u5f00\u5c55\u4e1a\u52a1\uff0c\u5176\u4e2d\u5728\u4e9a\u6d32\u8bbe\u6709 6 \u4e2a\u529e\u4e8b\u5904\uff0c\u62e5\u6709 125 \u540d\u5458\u5de5\u30022017 \u5e74\uff0cArtefact \u4e0e\u5168\u7403\u6570\u5b57\u8425\u9500\u673a\u6784 NetBooster \u5408\u5e76\uff0c\u4e00\u5e74\u540e\uff0c\u65b0\u516c\u53f8\uff08\u4ecd\u79f0 Artefact\uff09\u7b79\u96c6\u4e86 1550 \u4e07\u6b27\u5143\uff08$ 1754 \u4e07\u7f8e\u5143\uff09\uff0c\u7528\u4e8e\u8fdb\u4e00\u6b65\u52a0\u5f3a\u7814\u53d1\u548c data \u4ea7\u54c1\u3002.<\/p>\n<p>\u201cArtefact\u4e9a\u592a\u533a\u9996\u5e2d\u6267\u884c\u5b98Pascal Duriez\u6307\u51fa\uff1a\u201dArtefact\u7684\u8bbe\u7acb\u662f\u4e3a\u4e86\u9632\u6b62\u60a8\u7684data\u6218\u7565\u548c\u8425\u9500\u6267\u884c\u4e4b\u95f4\u51fa\u73b0\u4efb\u4f55\u6469\u64e6\u548c\u635f\u5931\u3002\u201c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u4ece\u4e00\u5f00\u59cb\u5c31\u628a\u6570\u5b57\u8425\u9500\u4eba\u5458\u548c data \u987e\u95ee\u653e\u5728\u4e00\u8d77\uff0c\u8fd9\u6837\u6211\u4eec\u5c31\u80fd\u671d\u7740\u540c\u4e00\u4e2a\u76ee\u6807\u52aa\u529b--\u4e3a\u5ba2\u6237\u63d0\u4f9b\u6700\u9ad8\u6807\u51c6\u7684\u5353\u8d8a\u670d\u52a1\u3002\u5728 Artefact\uff0c\u6211\u4eec\u4ee5'\u62ab\u8428'\u56e2\u961f\u7684\u5f62\u5f0f\u5de5\u4f5c\u3002\u5bf9\u4e8e\u6bcf\u4e00\u4e2a\u9879\u76ee\uff0c\u6211\u4eec\u90fd\u4f1a\u53ec\u96c6\u4e00\u4e2a\u7531\u54a8\u8be2\u3001\u521b\u610f\u3001\u5a92\u4f53\u6fc0\u6d3b\u3001data \u79d1\u5b66\u3001\u4eba\u5de5\u667a\u80fd\u548c\u6280\u672f\u7b49\u5404\u4e2a\u9886\u57df\u7684\u4eba\u624d\u7ec4\u6210\u7684\u56e2\u961f\uff0c\u4ee5\u5e94\u5bf9\u5ba2\u6237\u5411\u6211\u4eec\u63d0\u51fa\u7684\u4efb\u4f55\u6311\u6218\u3002\u8fd9\u79cd\u7075\u6d3b\u6027\u6781\u5927\u5730\u63d0\u5347\u4e86\u6700\u7ec8\u7ed3\u679c\u2018\u3002\u2019<\/p>\n<p>\u5bb6\u4e50\u798f\u5c31\u662f\u4e00\u4e2a\u6210\u529f\u7684\u6848\u4f8b\u3002Artefact \u4e0e\u8fd9\u5bb6\u6cd5\u56fd\u8d85\u5e02\u5408\u4f5c\uff0c\u6253\u7834\u4e86\u4ed6\u4eec\u7684 data \u5b64\u5c9b\u3002\u201c\u5728\u5bb6\u4e50\u798f\uff0c\u6bcf\u4e2a\u56e2\u961f\u90fd\u6709\u81ea\u5df1\u6536\u96c6\u548c\u5206\u6790 data \u7684\u65b9\u6cd5\uff0c\u201dde Mezerac \u8bf4\u3002\u201cde Mezerac \u5c06\u5728\u672c\u6708\u4e8e\u4e0a\u6d77\u4e3e\u884c\u7684 Campaign Digital360Festival \u4e0a\u53d1\u8868\u6f14\u8bb2\u3002.<\/p>\n<p>Duriez \u8bf4\uff0c\u5173\u952e\u662f\u8981\u5168\u9762\u4e86\u89e3\u4e2d\u56fd\u7684 BAT\uff08\u767e\u5ea6\u3001\u963f\u91cc\u5df4\u5df4\u3001\u817e\u8baf\uff09\u683c\u5c40\u3002\u201c\u675c\u91cc\u5179\u6307\u51fa\uff1a\u201d\u9996\u8981\u7684\u6311\u6218\u662f\u5728\u4e2d\u56fd\u548c\u897f\u65b9\u90fd\u8981\u6709\u5408\u9002\u7684\u6280\u672f\uff0c\u8fd9\u6837\u624d\u80fd\u65e0\u7f1d\u5730\u6536\u96c6\u7b2c\u4e00\u3001\u7b2c\u4e8c\u548c\u7b2c\u4e09\u65b9\u7684 data \u6570\u636e\u3002\u201c\u53ea\u6709\u8fd9\u6837\uff0c\u54c1\u724c\u624d\u80fd 360 \u5ea6\u5168\u65b9\u4f4d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u5728\u4e2d\u56fd\u548c\u4e2d\u56fd\u4ee5\u5916\u7684\u6d88\u8d39\u5386\u7a0b\u3002.<\/p>\n<h3>\u201ddata \u8d8a\u5927\uff0c\u8d23\u4efb\u4e5f\u8d8a\u5927\u3002\u201c<\/h3>\n<p>\u5728\u4e2d\u56fd\uff0c\u5c24\u5176\u662f\u5728 2017 \u5e74\u300a\u7f51\u7edc\u5b89\u5168\u6cd5\u300b\u751f\u6548\u540e\uff0c\u4eba\u4eec\u5bf9 data\u9690\u79c1\u7684\u610f\u8bc6\u4e0d\u65ad\u63d0\u9ad8\u3002\u201c\u8fd9\u5c06\u7ed9\u4e2d\u56fd\u7684\u54c1\u724c\u8425\u9500\u4eba\u5458\u548c\u5e7f\u544a\u5546\u5e26\u6765\u4e24\u5927\u6311\u6218\uff0c\u201dde Mezerac \u8bf4\u3002\u201c\u53ef\u8ffd\u6eaf\u6027--\u54c1\u724c\u5982\u4f55\u786e\u4fdd\u5168\u9762\u4e86\u89e3 data \u662f\u5982\u4f55\u88ab\u6536\u96c6\u3001\u5904\u7406\u548c\u4f7f\u7528\u7684\uff1f\u900f\u660e\u5ea6--\u5411\u6d88\u8d39\u8005\u548c\u76f8\u5173\u90e8\u95e8\u62a5\u544a data \u7684\u6700\u4f73\u65b9\u5f0f\u3002\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>data marketing \u7684\u5e9e\u5927\u89c4\u6a21\u5df2\u4e0d\u662f\u79d8\u5bc6\u3002.<\/p>","protected":false},"featured_media":5500,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-5499","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/5499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/5500"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=5499"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}