{"id":5543,"date":"2019-06-26T15:17:56","date_gmt":"2019-06-26T14:17:56","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=5543"},"modified":"2024-09-23T14:29:08","modified_gmt":"2024-09-23T13:29:08","slug":"artefacts-5-step-plan-for-an-effective-amazon-media-strategy","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/artefacts-5-step-plan-for-an-effective-amazon-media-strategy\/","title":{"rendered":"Artefact \u6709\u6548\u4e9a\u9a6c\u900a\u5a92\u4f53\u6218\u7565\u7684\u4e94\u6b65\u8ba1\u5212"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2019\/12\/piotr-cichosz-414542-unsplash.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u65b0\u95fb \/ \u6570\u5b57\u5546\u52a1<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u77e5\u540d\u5ea6\u5e76\u589e\u52a0\u6d3b\u8dc3\u5ea6\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u53d1\u8d77\u5a92\u4f53\u6d3b\u52a8\u662f\u5fc5\u987b\u7684\uff0c\u4f46\u8fd9\u4e5f\u662f\u4e00\u4e2a\u590d\u6742\u7684\u6b65\u9aa4\uff0c\u9700\u8981\u5bf9\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u6709\u5145\u5206\u7684\u4e86\u89e3\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><p>\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u77e5\u540d\u5ea6\u5e76\u589e\u52a0\u6d3b\u8dc3\u5ea6\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u53d1\u8d77\u5a92\u4f53\u6d3b\u52a8\u662f\u5fc5\u987b\u7684\uff0c\u4f46\u8fd9\u4e5f\u662f\u4e00\u4e2a\u590d\u6742\u7684\u6b65\u9aa4\uff0c\u9700\u8981\u5bf9\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u6709\u5145\u5206\u7684\u4e86\u89e3\u3002.<\/p>\n<p>\u4e9a\u9a6c\u900a\u4e0a\u6709\u8bb8\u591a\u683c\u5f0f\u7c7b\u578b\u548c\u5e7f\u544a\u76ee\u6807\uff0c\u53ef\u7528\u4e8e\u63a8\u5e7f\u60a8\u7684\u4ea7\u54c1\uff1a<\/p>\n<ul>\n<li><strong>\u641c\u7d22 <\/strong>\u5c06\u683c\u5f0f\u6574\u5408\u5230\u7ed3\u679c\u9875\u9762\u4e2d\uff0c\u4f7f\u60a8\u80fd\u591f\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u9501\u5b9a\u76ee\u6807\u7528\u6237<\/li>\n<li><strong>\u5c55\u793a <\/strong>\u5728\u4e9a\u9a6c\u900a\u7f51\u7ad9\u5185\u5916\u8f6c\u53d1\u7684\u683c\u5f0f\uff0ctargeting audience \u57fa\u4e8e\u4e9a\u9a6c\u900a\u63d0\u4f9b\u7684 data \u6570\u636e\u5e93\uff1a\u8d2d\u4e70\u610f\u5411\u3001\u4ee5\u5f80\u8d2d\u4e70\u60c5\u51b5\u3001\u793e\u4f1a\u4eba\u53e3\u7b49\u3002.<\/li>\n<\/ul>\n<p>\u5728\u6211\u4eec\u7684\u96f6\u552e\u5a92\u4f53\u4e13\u5bb6\u56e2\u961f\u4ee5\u53ca\u4e13\u6709\u5de5\u5177 Artefact Retail Suite \u7684\u5e2e\u52a9\u4e0b\uff0c\u6211\u4eec\u534f\u52a9\u4f17\u591a\u54c1\u724c\u7ba1\u7406\u5176\u5728\u4e9a\u9a6c\u900a\u4e0a\u7684\u5e7f\u544a\u6295\u8d44\u3002.<\/p>\n<p><strong><em>\u4e86\u89e3\u6211\u4eec\u6700\u5927\u5316\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684 5 \u4e2a\u6280\u5de7\uff01<\/em> <\/strong><\/p>\n<h3><strong><span style=\"color: #ff0066;\">#1 - \u4e1a\u52a1\u7b2c\u4e00\uff1a\u5206\u4eab\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u4ee5\u786e\u5b9a\u6700\u5408\u9002\u7684\u5a92\u4f53\u6218\u7565\u3002.<\/span><\/strong><\/h3>\n<p>\u7b2c\u4e00\u6b65\u662f\u4e3a\u60a8\u7684\u54c1\u724c\u9009\u62e9\u6700\u5177\u6218\u7565\u610f\u4e49\u7684\u4ea7\u54c1\u7c7b\u522b\u3002\u6211\u4eec\u4f9d\u9760 <strong>\u57fa\u4f53<\/strong> \u6839\u636e\u4ea7\u54c1\u7684\u6210\u719f\u5ea6\u548c\u76ee\u6807\u5bf9\u4ea7\u54c1\u8fdb\u884c\u5b9a\u4f4d\u3002.<\/p>\n<p>\u5728\u4e0e\u60a8\u4e00\u8d77\u786e\u5b9a\u4ea7\u54c1\/\u5b50\u7c7b\u522b\u5728\u8be5\u77e9\u9635\u4e2d\u7684\u5b9a\u4f4d\u540e\uff0c\u6211\u4eec\u7684\u56e2\u961f\u5c06\u4e3a\u6bcf\u4e2a\u4ea7\u54c1\/\u5b50\u7c7b\u522b\u5236\u5b9a\u9002\u5408\u7684\u7edf\u4e00\u6fc0\u6d3b\u8ba1\u5212\uff0c\u5305\u62ec<\/p>\n<ul>\n<li>\u53f3\u8fb9 <strong>\u9884\u7b97<\/strong> \u6295\u8d44<\/li>\n<li>\u53f3\u8fb9 <strong>\u683c\u5f0f<\/strong> \u4f18\u5148\u8003\u8651<\/li>\n<li>\u6709\u5173 <strong>\u76ee\u6807 <\/strong><\/li>\n<li>\u8f7b\u91cd\u7f13\u6025 <strong>\u5173\u952e\u7ee9\u6548\u6307\u6807<\/strong> \u76d1\u6d4b<\/li>\n<\/ul>\n<p><strong>\u793a\u4f8b<\/strong>:\u5bf9\u4e8e\u6311\u6218\u8005\u4ea7\u54c1\uff08\u5176\u76ee\u6807\u662f\u83b7\u5f97\u5e02\u573a\u4efd\u989d\uff09\uff0c\u6211\u4eec\u5c06\u4f18\u5148\u8003\u8651 \u201c\u6fc0\u8fdb \u201d\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u5728 targeting \u7528\u6237\u5728\u4e9a\u9a6c\u900a\u4e0a\u63d0\u51fa\u7279\u5b9a\u7c7b\u522b\u8bf7\u6c42\u6216\u8bbf\u95ee\u8fc7\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\u9875\u9762\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u8bbe\u7f6e\u91cd\u8981\u7684\u62cd\u5356\u7ea7\u522b\u3002.<\/p>\n<h3><strong><span style=\"color: #ff0066;\">#2 \u96f6\u552e\u5c31\u7eea\uff1a\u9009\u62e9\u6700\u4f73\u4ea7\u54c1\uff0c\u63d0\u9ad8\u6548\u7387\u3002.<\/span><\/strong><\/h3>\n<p>\u4e00\u65e6\u786e\u5b9a\u4e86\u4ea7\u54c1\u7c7b\u522b\u5e76\u5236\u5b9a\u4e86\u6fc0\u6d3b\u7b56\u7565\uff0c\u9009\u62e9\u4f55\u79cd\u4ea7\u54c1\u8fdb\u884c\u5ba3\u4f20\u5c31\u6210\u4e86\u5173\u952e\u3002\u5c06\u96f6\u552e\u5a92\u4f53\u9884\u7b97\u96c6\u4e2d\u5728\u201c...... \"\u4e0a\u81f3\u5173\u91cd\u8981\u3002\u201c<strong>\u96f6\u552e\u5c31\u7eea<\/strong>\u201d\u5728 \u201c\u96f6\u552e\u51c6\u5907\u5c31\u7eea \u201d\u6807\u51c6\u4e2d\uff0c\"\u63a8\u8350\u4eba \"\u5fc5\u987b\u6ee1\u8db3\u5c55\u793a\u4ea7\u54c1\u7684\u6240\u6709\u524d\u63d0\u6761\u4ef6\uff0c\u5426\u5219\u5c31\u6709\u53ef\u80fd\u5c06\u5e7f\u544a\u9884\u7b97\u6d6a\u8d39\u5728\u65e0\u5173\u7d27\u8981\u7684\u63a8\u8350\u4eba\u8eab\u4e0a\u3002\u51b3\u5b9a\u4ea7\u54c1 \"\u96f6\u552e\u5c31\u7eea \"\u7a0b\u5ea6\u7684\u4e0d\u540c\u6807\u51c6\u5305\u62ec<\/p>\n<ul>\n<li>\u9c9c\u660e\u4e2d\u80af<strong> \u5185\u5bb9<\/strong><\/li>\n<li>\u81f3\u5c11 15 <strong>\u5ba2\u6237\u610f\u89c1<\/strong><\/li>\n<li>\u6700\u4f4e\u9650\u5ea6 <strong>\u5e73\u5747\u5f97\u5206 <\/strong>3.5\/5\u5206<\/li>\n<li>\u968f\u65f6\u53ef\u7528<strong> \u80a1\u7968<\/strong><\/li>\n<\/ul>\n<p>\u8fd9\u4e00\u6b65\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5373\u4f7f\u60a8\u7684\u4ea7\u54c1\u5728\u77e5\u540d\u5ea6\u548c\u4e92\u52a8\u65b9\u9762\u8fbe\u5230\u4e86\u76ee\u6807\uff0c\u60a8\u7684\u8f6c\u5316\u7387\u57fa\u672c\u4e0a\u8fd8\u662f\u53d6\u51b3\u4e8e <strong>\u5438\u5f15\u529b<\/strong> \u548c <strong>\u5185\u5bb9<\/strong> \u7684\u4ea7\u54c1\u9875\u9762\u3002.<\/p>\n<h3><strong><span style=\"color: #ff0066;\">#3 \u5168\u9762\u641c\u7d22\u6218\u7565\uff1a\u5229\u7528\u641c\u7d22\u5e7f\u544a\u5f62\u5f0f\u63d0\u9ad8\u4ea7\u54c1\u5b9a\u4f4d<\/span><\/strong><\/h3>\n<p>\u4e00\u65e6\u786e\u5b9a\u4e86\u4f60\u7684\u652f\u67f1\uff0c\u4e3b\u8981\u7684\u6311\u6218\u5c31\u662f\u5982\u4f55\u5c06\u5b83\u4eec\u653e\u5728\u4e9a\u9a6c\u900a\u641c\u7d22\u7ed3\u679c\u7684\u7b2c\u4e00\u4f4d\uff1a\u4e8b\u5b9e\u4e0a\uff0c\u5f53\u4eca\u6709 70% \u7684\u7528\u6237\u4ece\u6765\u90fd\u4e0d\u770b\u7b2c\u4e00\u9875\u3002.<\/p>\n<p>\u4e3a\u4e86\u76d1\u63a7\u548c\u4f18\u5316\u60a8\u7684\u6392\u540d\uff0c\u6211\u4eec\u5728 Artefact \u96f6\u552e\u5957\u4ef6\u4e2d\u521b\u5efa\u4e86\u4e00\u4e2a\u7279\u5b9a\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff1a\u7684 <strong>\u6570\u5b57\u8d27\u67b6\u7a7a\u95f4<\/strong>. .\u8fd9\u4e00\u6307\u6807\u662f\u901a\u8fc7\u5bf9\u4e9a\u9a6c\u900a\u9996\u9875\u4e0e\u60a8\u7684\u4ea7\u54c1\u3001\u54c1\u724c\u548c\u7ade\u4e89\u5bf9\u624b\u76f8\u5173\u7684\u5173\u952e\u5b57\u7ed3\u679c\u8fdb\u884c\u65e5\u5e38\u5206\u6790\u5f97\u51fa\u7684\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u56de\u7b54\u51e0\u4e2a\u95ee\u9898\uff1a\u6211\u7684\u4ea7\u54c1\u5728\u5305\u542b\u54c1\u724c\u540d\u79f0\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u662f\u5426\u5904\u4e8e\u6709\u5229\u4f4d\u7f6e\uff1f\u6211\u7684\u4ea7\u54c1\u5728\u6211\u7684\u7c7b\u522b\u4e2d\u6700\u91cd\u8981\u7684\u8bf7\u6c42\u4e2d\u7684\u5b9a\u4f4d\u5982\u4f55\uff1f\u6211\u7684\u4ea7\u54c1\u5728\u54ea\u4e9b\u5173\u952e\u8bcd\u4e0a\u7f3a\u4e4f\u53ef\u89c1\u5ea6\uff1f<\/p>\n<p>\u6211\u4eec\u8ba4\u4e3a\uff0c\u9664\u4e86\u6709\u673a\u641c\u7d22\u5916\uff0c\u8fd8\u5e94\u8be5\u4f7f\u7528\u4ed8\u8d39\u641c\u7d22\uff0c\u5c24\u5176\u662f\u4f18\u5148\u4f7f\u7528\u81ea\u7136\u641c\u7d22\u6548\u679c\u8f83\u5dee\u7684\u5173\u952e\u5b57\u3002\u6709\u4e86\u8fd9\u4e2a\u6307\u6807\uff0c\u6839\u636e\u60a8\u7684\u76ee\u6807\uff0c\u60a8\u53ef\u4ee5\u5c06\u641c\u7d22\u6295\u8d44\u4f18\u5148\u7528\u4e8e\u4ee5\u4e0b\u4e0d\u540c\u7c7b\u578b\u7684\u5173\u952e\u8bcd\uff1a<\/p>\n<ul>\n<li><strong>\u901a\u7528\u5173\u952e\u5b57<\/strong> \u8fd9\u901a\u5e38\u662f\u6700\u53d7\u6b22\u8fce\u7684\uff0c\u56e0\u4e3a\u5b83\u4eec\u9762\u5411\u7684\u662f\u610f\u5411\u4e3b\u4e49\u8005\u3002.<\/li>\n<li><strong>\u54c1\u724c<\/strong><strong> \u5173\u952e\u8bcd <\/strong>\u4ed6\u4eec\u7684\u804c\u8d23\u662f\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u51fa\u73b0\u5728\u90a3\u4e9b\u5df2\u7ecf\u5f00\u59cb\u8003\u8651\u60a8\u7684\u54c1\u724c\u7684\u8bbf\u5ba2\u9762\u524d\u3002.<\/li>\n<li><strong>\u7ade\u4e89\u54c1\u724c\u7684\u5173\u952e\u8bcd<\/strong> \u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u4ee5\u8ba9\u60a8\u8d62\u5f97\u65b0\u5ba2\u6237\u3002.<strong style=\"color: #0e284b; font-size: 1rem;\">\u00a0<\/strong><\/li>\n<\/ul>\n<h3><strong><span style=\"color: #ff0066;\">#4 \u91cf\u8eab\u5b9a\u5236\u7684\u5c55\u793a\u6fc0\u6d3b\uff1a\u4e3a\u72ec\u7279\u7684\u6d3b\u52a8\u5b9a\u5236 audience<\/span><\/strong><\/h3>\n<p>\u7531\u4e8e\u60a8\u5728\u641c\u7d22\u65b9\u9762\u7684\u6295\u8d44\uff0c\u60a8\u7684\u54c1\u724c\u5728\u4e9a\u9a6c\u900a\u8bbf\u5ba2\u4e2d\u7684\u53ef\u89c1\u5ea6\u5f97\u5230\u4e86\u4f18\u5316\u3002\u7136\u800c\uff0c\u4e3a\u4e86\u5438\u5f15\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\uff0c\u4f7f\u7528\u5c55\u793a\u5f62\u5f0f\u5177\u6709\u6218\u7565\u610f\u4e49--\u5728\u4e9a\u9a6c\u900a\u548c\u5176\u4ed6\u7f51\u7ad9\u4e0a\u5f00\u5c55\u76f8\u5173\u7684 audience \u63a8\u5e7f\u6d3b\u52a8\uff0c\u540c\u65f6\u5c06\u6d41\u91cf\u91cd\u5b9a\u5411\u5230\u60a8\u7684\u4e9a\u9a6c\u900a\u9875\u9762\u3002.<\/p>\n<p>Amazon.fr \u901a\u8fc7\u5176\u6bcf\u5929 500 \u4e07\u7684\u8bbf\u95ee\u91cf\u6536\u96c6\u7684 data \u53ef\u4ee5\u5b9a\u4e49\u6781\u5176\u7cbe\u786e\u4e14\u53ef\u5b9a\u5236\u7684\u6570\u636e\u3002 <strong>audience<\/strong> <strong>\u5ba2\u7fa4<\/strong>\uff1a\u793e\u4f1a\u4eba\u53e3\u7edf\u8ba1\u3001\u5355\u4e00\u7c7b\u522b\u610f\u5411\u8005\u3001\u60a8\u7684\u4ea7\u54c1\u9875\u9762\u548c\u7ade\u4e89\u5bf9\u624b\u9875\u9762\u7684\u8bbf\u95ee\u8005\u3001\u60a8\u7684\u4ea7\u54c1\u7684\u8d2d\u4e70\u8005\u7b49...<\/p>\n<p>\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u6709\u9488\u5bf9\u6027\u5730\u6295\u653e\u5e7f\u544a\uff0c\u4f7f\u5176\u6700\u9002\u5408\u6f5c\u5728\u5ba2\u6237\u5728\u7f51\u7edc\u4e2d\u7684\u4f4d\u7f6e\u3002 <strong>\u8f6c\u5316<\/strong> <strong>\u96a7\u9053 <\/strong>(\u9488\u5bf9\u53c2\u4e0e\u7528\u6237\u7684\u4e2a\u6027\u5316\u6a2a\u5e45\u3001\u63d0\u9ad8\u53ef\u89c1\u5ea6\u7684\u89c6\u9891......\uff09\uff0c\u5e76\u5c06\u4ed6\u4eec\u91cd\u5b9a\u5411\u5230\u7406\u60f3\u7684\u4e9a\u9a6c\u900a\u9875\u9762\uff08\u4ea7\u54c1\u9875\u9762\u3001\u54c1\u724c\u5546\u5e97\u3001\u8d2d\u7269\u8f66......\uff09\u3002.<\/p>\n<h3><strong><span style=\"color: #ff0066;\">#5 \u96f6\u552e + \u5a92\u4f53\u4f18\u5316\uff1a\u4f7f\u7528\u6211\u4eec\u7684\u96f6\u552e\u5957\u4ef6\u8ddf\u8e2a\u548c\u4f18\u5316\u60a8\u7684\u6295\u8d44<\/span><\/strong><\/h3>\n<p>\u4e00\u65e6\u542f\u52a8\u8425\u9500\u6d3b\u52a8\uff0c\u5c31\u5fc5\u987b\u80fd\u591f\u5b9e\u65f6\u5bf9\u5176\u8fdb\u884c\u4f18\u5316\uff0c\u4ee5\u786e\u4fdd\u83b7\u5f97\u9ad8\u6295\u8d44\u56de\u62a5\u3002\u5728 Artefact\uff0c\u6211\u4eec\u5f3a\u70c8\u5efa\u8bae\u5728\u4ee5\u4e0b\u65b9\u9762\u8fdb\u884c\u4f18\u5316 <strong>\u5a92\u4f53 <\/strong>\u6d1e\u5bdf\u529b\uff08ROAS\u3001\u6bcf\u6b21\u70b9\u51fb\u6210\u672c......\uff09\uff0c\u4f46\u4e5f\u7279\u522b\u662f\u5728 <strong>\u96f6\u552e <\/strong>(\u5e93\u5b58\u3001\u4ef7\u683c\u3001\u8d2d\u4e70\u7bb1\u3001\u8d27\u67b6\u7a7a\u95f4......\uff09\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u5bf9\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\u4ea7\u751f\u4e0d\u53ef\u5426\u8ba4\u7684\u5f71\u54cd\u3002.<\/p>\n<p>\u6211\u4eec\u4f7f\u7528\uff08\u6216\u5411\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\uff09Artefact \u96f6\u552e\u5957\u4ef6\uff0c\u8fd9\u662f\u6211\u4eec\u7684\u4e13\u6709\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u8ba9\u60a8\u5168\u9762\u4e86\u89e3\u60a8\u7684\u4ee5\u4e0b\u4e1a\u7ee9 <strong>\u641c\u7d22<\/strong> \u548c <strong>\u663e\u793a\u5c4f<\/strong> \u5e7f\u544a\u6295\u8d44\uff0c\u5176\u4e2d\u8fd8\u5305\u62ec\u505a\u51fa\u4f18\u5316\u51b3\u7b56\u6240\u9700\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u7ec4\u5408\uff1a\u54ea\u4e9b\u662f\u6211\u8868\u73b0\u6700\u597d\u7684\u5e7f\u544a\u6d3b\u52a8\uff1f\u54ea\u79cd\u4ea7\u54c1\u7684\u6295\u8d44\u6f5c\u529b\u6700\u5927\uff1f\u6211\u7684\u7ade\u4e89\u5bf9\u624b\u6709\u54ea\u4e9b\u5e7f\u544a\u884c\u4e3a\uff1f\u54ea\u4e9b\u5173\u952e\u5b57\u5bf9\u6211\u7684\u6709\u673a\u5b58\u5728\u5177\u6709\u91cd\u8981\u6295\u8d44\u4ef7\u503c\uff1f\u54ea\u4e9b\u662f\u6211\u8868\u73b0\u6700\u597d\u7684 audience \u7ec6\u5206\u5e02\u573a\uff1f<\/p>\n<p><strong>\u60f3\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1f\u8bf7\u968f\u65f6\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u8054\u7cfb\u6211\u4eec\u7684\u4e13\u5bb6 <a href=\"\/zh\/&\/#109;&#x61;i&#108;&#x74;&#111;&#x3a;e&#45;&#x72;e&#x74;&#x61;&#105;&#x6c;&#64;&#97;&#x72;t&#x65;&#x66;&#97;&#x63;t&#46;&#x63;&#111;&#x6d;\">e-retail@artefact.com<\/a>. .\u6211\u4eec\u7684\u56e2\u961f\u5c06\u975e\u5e38\u4e50\u610f\u56de\u7b54\u60a8\u7684\u6240\u6709\u95ee\u9898\u6216\u5bf9\u60a8\u7684\u54c1\u724c\u8fdb\u884c\u5ba1\u6838\u3002.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u77e5\u540d\u5ea6\u5e76\u589e\u52a0\u6d3b\u8dc3\u5ea6\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u53d1\u8d77\u5a92\u4f53\u6d3b\u52a8\u662f\u5fc5\u987b\u7684\uff0c\u4f46\u8fd9\u4e5f\u662f\u4e00\u4e2a\u590d\u6742\u7684\u6b65\u9aa4\uff0c\u9700\u8981\u5bf9\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u6709\u5145\u5206\u7684\u4e86\u89e3\u3002.<\/p>","protected":false},"featured_media":5544,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22034],"blog-language":[2991],"class_list":["post-5543","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail-media","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/5543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/5544"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=5543"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=5543"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=5543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}