	{"id":55726,"date":"2021-03-18T15:27:44","date_gmt":"2021-03-18T15:27:44","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=55726"},"modified":"2024-09-20T17:45:40","modified_gmt":"2024-09-20T16:45:40","slug":"second-party-data-partnerships-when-your-basic-data-is-gold-for-someone-else","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/second-party-data-partnerships-when-your-basic-data-is-gold-for-someone-else\/","title":{"rendered":"\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff1a\u5f53\u60a8\u7684\u57fa\u672c data \u6210\u4e3a\u4ed6\u4eba\u7684\u9ec4\u91d1\u65f6"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>2021 \u5e74 3 \u6708 16 \u65e5<br \/>\ndata \u8d27\u5e01\u5316\u7684\u6982\u5ff5\u968f\u5904\u53ef\u89c1\uff0c\u4eba\u4eba\u90fd\u5728\u4f7f\u7528......\u4f46\u662f\uff0c\u9664\u4e86 GAFA \u4e4b\u5916\uff0c\u5f88\u5c11\u6709\u516c\u53f8\u6210\u529f\u5730\u5b9e\u73b0\u4e86 data \u8d27\u5e01\u5316\uff0c\u5e76\u4ece\u4e2d\u521b\u9020\u4e86\u771f\u6b63\u7684\u6536\u5165\u6d41\u3002\u5f53\u7136\uff0cdata \u662f\u6700\u8fd1\u5546\u4e1a\u6210\u529f\u7684\u5173\u952e\u9a71\u52a8\u529b\uff0c\u4f46\u5bf9\u5927\u591a\u6570\u516c\u53f8\u6765\u8bf4\uff0cdata \u8d27\u5e01\u5316\u7684\u5de8\u5927\u627f\u8bfa\u4f3c\u4e4e\u4ece\u672a\u771f\u6b63\u7ed3\u51fa\u7855\u679c\u3002\u6cd5\u56fd Artefact \u516c\u53f8 Data \u54a8\u8be2\u603b\u76d1 Fabien Cros \u8bf4\uff0c\u8fd9\u662f\u56e0\u4e3a\u5927\u591a\u6570\u516c\u53f8\u5c1a\u672a\u63a2\u7d22 data \u7684\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4ec0\u4e48\u662f\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>\u6839\u636e Forester \u7684\u5b9a\u4e49\uff0c\u7b2c\u4e8c\u65b9 data \u4f19\u4f34\u5173\u7cfb\u662f\u201c<em>\u5f53\u4e00\u5bb6\u96f6\u552e\u5546\u3001\u54c1\u724c\u5546\u3001\u51fa\u7248\u5546\u6216\u8425\u9500\u5546\u51fa\u4e8e\u8425\u9500\u76ee\u7684\uff0c\u4ee5\u900f\u660e\u65b9\u5f0f\u8bbf\u95ee\u53e6\u4e00\u5bb6\u96f6\u552e\u5546\u3001\u54c1\u724c\u5546\u3001\u51fa\u7248\u5546\u6216\u8425\u9500\u5546\u7684\u7f51\u7ad9 audience data \u65f6\uff0c\u53cc\u65b9\u90fd\u4f1a\u53d7\u76ca\u3002.<\/em>\u201d\u53e6\u4e00\u79cd\u8bf4\u6cd5\u662f <strong>\u5f53\u53e6\u4e00\u5bb6\u516c\u53f8\u83b7\u5f97\u60a8\u7684 first-party data\uff08\u60a8\u62e5\u6709\u7684 data\uff09\u5e76\u652f\u4ed8\u8d39\u7528\uff08\u6216\u7528\u60a8\u7684 first-party data\u4ea4\u6362\u5176 first-party data\uff09\u65f6<\/strong>.<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u5982\u4eca\u5927\u591a\u6570\u516c\u53f8\u90fd\u81f4\u529b\u4e8e\u901a\u8fc7\u66f4\u597d\u7684 targeting\uff08audience\uff09\u3001\u66f4\u597d\u7684\u4fe1\u606f\uff08\u521b\u610f\uff09\u548c\u66f4\u597d\u7684\u6fc0\u6d3b\u65f6\u673a\u6765\u6539\u8fdb\u8425\u9500\u3002\u8fd9\u5c31\u662f\u5178\u578b\u7684 \u2018\u6b63\u786e\u7684\u5730\u70b9\u3001\u6b63\u786e\u7684\u4eba\u548c\u6b63\u786e\u7684\u4fe1\u606f \u2019\u65b9\u6cd5\u3002. <strong>\u4f46\u662f\uff0c\u4e0e\u5176\u5728\u5e7f\u544a\u6280\u672f\uff08\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\uff09\u4e2d\u8ffd\u9010\u5b8c\u7f8e\u7684\u7ebf\u7d22\u548c\u6f5c\u5728\u5ba2\u6237\uff0c\u4e0d\u5982\u8d70\u4e00\u6761\u6377\u5f84\uff0c\u5feb\u901f\u9ad8\u6548\u5730\u63d0\u9ad8\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387<\/strong>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e3a\u4ec0\u4e48\u8bf4\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u662f\u901a\u5f80\u5b8c\u7f8e\u5ba2\u6237\u548c\u70ed\u60c5\u6f5c\u5728\u5ba2\u6237\u7684\u6377\u5f84\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>\u800c\u4e0d\u662f\u8bd5\u56fe\u901a\u8fc7\u4f20\u7edf\u7684 audience \u9014\u5f84\u4e0e\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u53d6\u5f97\u8054\u7cfb\u3001, <strong>\u60a8\u53ef\u4ee5\u5229\u7528\u6f5c\u5728\u7684\u5408\u4f5c\u4f19\u4f34\u548c\u5904\u4e8e\u5ba2\u6237\u65c5\u7a0b\u4e0a\u6e38\u7684\u516c\u53f8<\/strong>.<\/p>\n<p>\u60f3\u60f3\u4f60\u4e0a\u4e00\u6b21\u8ba1\u5212\u5ea6\u5047\u662f\u4ec0\u4e48\u65f6\u5019\uff08\u6211\u77e5\u9053\u7531\u4e8e COVID-19\uff0c\u4f60\u5df2\u7ecf\u6709\u4e00\u6bb5\u65f6\u95f4\u6ca1\u6709\u8ba1\u5212\u5ea6\u5047\u4e86\uff09\u3002\u9996\u5148\uff0c\u60a8\u8981\u9009\u62e9\u4e00\u4e2a\u76ee\u7684\u5730\uff0c\u7136\u540e\u9884\u8ba2\u673a\u7968\u3002\u7136\u540e\u9884\u8ba2\u9152\u5e97\uff0c\u6700\u540e\u9884\u8ba2\u65e5\u5e38\u6d3b\u52a8\u3002\u73b0\u5728\uff0c\u5982\u679c\u60a8\u662f\u8fde\u9501\u9152\u5e97\u6216\u65c5\u6e38\u6d3b\u52a8\u63d0\u4f9b\u5546\uff0c\u77e5\u9053\u6709\u4eba\u521a\u521a\u9884\u8ba2\u4e86\u524d\u5f80\u60a8\u6240\u5728\u57ce\u5e02\u7684\u673a\u7968\uff0c\u4f1a\u6709\u591a\u5927\u4ef7\u503c\u5462\uff1f\u4ed4\u7ec6\u60f3\u60f3\uff0c\u8fd9\u4e9b\u4fe1\u606f\u7684\u4ef7\u503c\u4f55\u5728\uff1f<\/p>\n<p>\u73b0\u5728\u60f3\u8c61\u4e00\u4e0b\uff0c\u98de\u673a\u516c\u53f8\u6b63\u5728\u5c06\u8fd9\u4e9b\u4fe1\u606f\uff08\u4ee5 \u201caudience \u201d\u7684\u5f62\u5f0f\uff0c\u5f53\u7136\u4e0d\u4f1a\u5171\u4eab\u4e2a\u4eba\u4fe1\u606f\uff09\u5171\u4eab\u6216\u51fa\u552e\u7ed9\u65c5\u6e38\u5ba2\u6237\u65c5\u7a0b\u7684\u4e0b\u6e38\u516c\u53f8\u3002. <strong>\u8fd9\u5c31\u662f\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff1a\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\u6fc0\u6d3b\u5408\u9002\u4eba\u5458\u7684\u7b80\u6d01\u9ad8\u6548\u65b9\u5f0f<\/strong>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u6709\u6548\u6027\u5df2\u5f97\u5230\u8bc1\u660e<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>\u6839\u636e\u6211\u4eec Artefact \u7684\u7ecf\u9a8c\u3001, <strong>\u4e0e\u4f20\u7edf\u6fc0\u6d3b\u76f8\u6bd4\uff0c\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6709\u52a9\u4e8e\u5c06\u6536\u5165\u5e73\u5747\u63d0\u9ad8 40%<\/strong>. .\u8fd9\u540c\u65f6\u4e5f\u63d0\u9ad8\u4e86\u66f4\u597d\u5730\u8ba1\u7b97\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u7684\u80fd\u529b\u3002\u5f53\u7136\uff0c\u6839\u636e\u5177\u4f53\u60c5\u51b5\uff0c\u6536\u5165\u7684\u589e\u52a0\u53ef\u80fd\u4f1a\u8f6c\u5316\u4e3a\u6210\u672c\u7684\u4f18\u5316\uff0c\u6b64\u65f6\u51fa\u7248\u5546\u66f4\u5e0c\u671b\u5728\u4fdd\u6301\u7c7b\u4f3c\u6548\u679c\u7684\u540c\u65f6\u51cf\u5c11\u652f\u51fa\uff0c\u5c24\u5176\u662f\u5728\u8fd9\u79cd\u65f6\u5019\u3002.<\/p>\n<p>\u9664\u6548\u7387\u4f18\u52bf\u5916\u3001, <strong>\u7b2c\u4e8c\u65b9\u5408\u4f5c\u5173\u7cfb\u53ef\u80fd\u4e5f\u662f\u9002\u5e94\u53d6\u6d88\u7b2c\u4e09\u65b9 cookies \u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\uff0c\u56e0\u4e3a\u5b83\u4fc3\u4f7f\u516c\u53f8\u66f4\u52a0\u4f9d\u8d56 first-party data<\/strong>. .\u6240\u4ee5\uff0c\u6b64\u65f6\u6b64\u523b\uff0c\u4f60\u53ef\u80fd\u4f1a\u95ee\u81ea\u5df1 <em>\u5982\u4f55\u5efa\u7acb\u8fd9\u79cd\u4f19\u4f34\u5173\u7cfb<\/em>?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u907f\u514d\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u9677\u9631<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u5728\u6cd5\u5f8b\u9650\u5236\u548c\u6280\u672f\u8981\u6c42\u4e4b\u95f4\uff0c\u5efa\u7acb\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u53ef\u80fd\u662f\u4e00\u9879\u771f\u6b63\u7684\u6311\u6218\u3002\u6839\u636e\u6211\u4eec\u4e3a\u5ba2\u6237\u5efa\u7acb\u7684\u82e5\u5e72\u5408\u4f5c\u5173\u7cfb\uff0c\u6211\u4eec\u603b\u7ed3\u51fa\u4e86\u56db\u4e2a\u9700\u8981\u907f\u514d\u7684\u5e38\u89c1\u9677\u9631\uff1a<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><h4><b>1\/ \u5728\u672a\u786e\u5b9a\u4e1a\u52a1\u76ee\u6807\u548c\u7528\u4f8b\u7684\u60c5\u51b5\u4e0b\u542f\u52a8 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u00a0<\/b><\/h4>\n<p>\u8fd9\u79cd\u5408\u4f5c\u5173\u7cfb\u7684\u5efa\u7acb\u5e76\u4e0d\u662f\u56e0\u4e3a\u4f60\u559c\u6b22\u6216\u4e50\u4e8e\u4e0e\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u3002\u5c3d\u65e9\u5f00\u59cb, <strong>\u60a8\u9700\u8981\u660e\u786e\u548c\u6e05\u695a\u5730\u77e5\u9053\u4e3a\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u5efa\u7acb\u8fd9\u79cd\u5408\u4f5c\u5173\u7cfb<\/strong>. .\u4f7f\u7528\u6848\u4f8b\u7684\u7ec6\u8282\u8d8a\u591a\uff0c\u5bf9\u63a5\u4e0b\u6765\u7684\u65c5\u7a0b\u5c31\u8d8a\u6709\u5229\u3002.<\/p>\n<h4><b>2\/ \u5c1d\u8bd5\u4ea4\u6362\u592a\u591a data<\/b><\/h4>\n<p>\u6211\u4eec\u7684\u5ba2\u6237\u5f80\u5f80\u5e0c\u671b\u83b7\u53d6\u4ed6\u4eec\u6240\u80fd\u83b7\u53d6\u7684\u6240\u6709 data \u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u53ea\u5173\u6ce8\u5bf9\u4ed6\u4eec\u7684\u4f7f\u7528\u6848\u4f8b\u6765\u8bf4\u6700\u91cd\u8981\u7684\u4fe1\u606f\u3002. <strong>\u5982\u679c\u8fc7\u591a\u5730\u6269\u5927 data \u5171\u4eab\u7684\u8303\u56f4\uff0c\u5c31\u4f1a\u56e0\u8fdd\u53cd GDPR \u800c\u4f7f\u5408\u4f5c\u5173\u7cfb\u9762\u4e34\u6cd5\u5f8b\u98ce\u9669\uff0c\u56e0\u4e3a\u60a8\u73b0\u5728\u6536\u96c6\u7684 data \u4ece\u7eaf\u4e1a\u52a1\u89d2\u5ea6\u6765\u770b\u5e76\u4e0d\u91cd\u8981<\/strong>. .\u6301\u6709 data \u7684\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u4f1a\u5bf9\u60a8\u7684\u884c\u4e3a\u611f\u5230\u4e0d\u8212\u670d\uff0c\u60a8\u4e5f\u53ef\u80fd\u4f1a\u56e0\u6b64\u9762\u4e34\u9053\u5fb7\u969c\u788d\u3002. <strong>\u6211\u4eec\u770b\u5230\u8fc7\u8bb8\u591a\u5408\u4f5c\u5173\u7cfb\u7684\u7834\u88c2\uff0c\u4ec5\u4ec5\u662f\u56e0\u4e3a\u5176\u4e2d\u4e00\u65b9\u8fc7\u4e8e\u6e34\u671b data<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h4><b>3\/ \u5efa\u7acb\u4e0d\u516c\u5e73\u7684\u8d54\u507f\u673a\u5236\u00a0<\/b><\/h4>\n<p>\u5982\u4eca\uff0c\u6bcf\u79cd\u4f19\u4f34\u5173\u7cfb\u90fd\u9700\u8981\u65b0\u7684\u8865\u507f\u673a\u5236\uff0c\u56e0\u4e3a\u6bcf\u79cd\u60c5\u51b5\u90fd\u4e0d\u5c3d\u76f8\u540c\u3002\u5f88\u591a\u65f6\u5019\uff0c\u8bc4\u4f30\u662f\u611f\u6027\u800c\u975e\u7406\u6027\u7684\u3002. <strong>\u5982\u679c\u4f60\u7684\u5408\u4f5c\u4f19\u4f34\u4e0d\u80fd\u5408\u7406\u5730\u8bc1\u660e\u4f7f\u7528 data \u7684\u597d\u5904\uff0c\u90a3\u4e48\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u53cc\u65b9\u7684\u5408\u4f5c\u5173\u7cfb\u8fdf\u65e9\u4f1a\u7ed3\u675f<\/strong>.<\/p>\n<p>\u56e0\u4e3a\u8fd9\u4e2a\u8bdd\u9898\u975e\u5e38\u5177\u6709\u6218\u7565\u610f\u4e49\u3001, <strong>\u6211\u4eec\u5efa\u8bae\u5ba2\u6237\u6709\u65f6\u9650\u5236\u81ea\u5df1\u7684\u671f\u671b\u503c\uff0c\u56e0\u4e3a\u8bc1\u660e data \u7684\u4ef7\u503c\u6bd4\u4efb\u4f55\u77ed\u671f\u6536\u76ca\u90fd\u91cd\u8981\u5f97\u591a<\/strong>. .\u4e8b\u5b9e\u4e0a\uff0c\u5982\u679c\u60a8\u7684 data \u8fd9\u4e48\u597d\u7528\uff0c\u4ee5\u540e\u6da8\u4ef7\u4e5f\u4f1a\u5f88\u5bb9\u6613\u3002. <strong>\u5982\u679c\u8981\u6c42\u8fc7\u9ad8\uff0c\u5e76\u62d2\u7edd\u6f5c\u5728\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u60a8\u5c06\u6c38\u8fdc\u65e0\u6cd5\u771f\u6b63\u4e86\u89e3\u81ea\u5df1\u80fd\u5426\u901a\u8fc7 data \u521b\u9020\u53ef\u89c2\u7684\u6536\u5165\u6d41\u3002<\/strong>.<\/p>\n<h4><b>4\/ \u62d2\u7edd\u4ece\u5c0f\u4e8b\u505a\u8d77\uff0c\u62d2\u7edd\u6d4b\u8bd5<\/b><\/h4>\n<p>\u6211\u4eec\u770b\u5230\uff0c\u8bb8\u591a\u516c\u53f8\u8ba4\u4e3a\u81ea\u5df1\u7684 data \u975e\u5e38\u6709\u4ef7\u503c\uff0c\u56e0\u6b64\u62d2\u7edd\u4ece\u5c0f\u5904\u7740\u624b\uff0c\u7b49\u5f85\u7740\u91d1\u707f\u707f\u7684\u5927\u5408\u540c\u3002\u8fd9\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u9519\u8bef\uff0c\u56e0\u4e3a <strong>\u8bc1\u660e data \u4ef7\u503c\u7684\u552f\u4e00\u65b9\u6cd5\u5c31\u662f\u5bf9\u5176\u8fdb\u884c\u6d4b\u8bd5<\/strong>. .\u9664\u6b64\u4e4b\u5916\uff0c\u8bb8\u591a\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u4e5f\u51fa\u73b0\u4e86\u91cd\u5927\u7684 data \u8d28\u91cf\u95ee\u9898\u548c data governance \u95ee\u9898\u3002.<\/p>\n<p>\u6700\u6210\u529f\u7684\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u5728\u65e9\u671f\u5c31\u627f\u62c5\u4e86\u98ce\u9669\u3001, <strong>\u4ece\u5c0f\u7528\u4f8b\u5f00\u59cb\uff0c\u6709\u65f6\u751a\u81f3\u540c\u610f\u5728\u5408\u4f5c\u521d\u671f\u514d\u8d39\u4ea4\u6362 data<\/strong>. .\u4ed6\u4eec\u6162\u6162\u5730\u5b66\u4f1a\u4e86\u5982\u4f55\u91cd\u89c6\u81ea\u5df1\u7684 data\u3001\u89e3\u51b3\u5185\u90e8 data \u8d28\u91cf\u95ee\u9898\u3001\u6539\u8fdb data\u3001\u5305\u88c5 data \u5e76\u6709\u6548\u5730\u4e0e\u4ed6\u4eba\u5206\u4eab\u3002\u4e0e\u4efb\u4f55\u4f01\u4e1a\u4e00\u6837\u3001, <strong>\u521b\u9020\u65b0\u7684\u6536\u5165\u6765\u6e90--\u5c24\u5176\u662f\u50cf data \u4f30\u503c\u8fd9\u6837\u91cd\u8981\u7684\u6536\u5165\u6765\u6e90--\u9700\u8981\u53cd\u590d\u8bd5\u9a8c\u3001\u4e13\u4e1a\u77e5\u8bc6\u548c\u65f6\u95f4<\/strong>.<\/p>\n<p>\u5373\u4f7f\u8fc7\u7a0b\u5e76\u4e0d\u8f7b\u677e\uff0c\u7b2c\u4e8c\u65b9 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4e5f\u80fd\u521b\u9020<strong> \u9a84\u4eba\u7684\u8d22\u52a1\u4e1a\u7ee9<\/strong>, \u540c\u65f6\u5e2e\u52a9\u8bb8\u591a\u516c\u53f8\u63d0\u9ad8\u5e7f\u544a\u7684\u76f8\u5173\u6027\u3002. <strong>\u4efb\u4f55\u7ec4\u7ec7\u81f3\u5c11\u90fd\u5e94\u8003\u8651\u5e76\u5c1d\u8bd5\u8fd9\u79cd\u5408\u4f5c\u65b9\u5f0f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684 data \u4e2d\u5fc3\u53ef\u80fd\u62e5\u6709\u4e00\u5ea7\u91d1\u77ff\u800c\u4e0d\u81ea\u77e5\u3002.<\/strong> \u552f\u4e00\u80fd\u786e\u5b9a\u7684\u529e\u6cd5\u5c31\u662f\u8bd5\u4e00\u8bd5\uff01<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>\u6587\u7ae0\u6700\u521d\u7531 Technative.io \u53d1\u5e03<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/technative.io\/second-party-data-partnership\/\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u67e5\u770b\u6587\u7ae0<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2021 \u5e74 3 \u6708 16 \u65e5<br \/>\ndata \u8d27\u5e01\u5316\u7684\u6982\u5ff5\u968f\u5904\u53ef\u89c1\uff0c\u4eba\u4eba\u90fd\u5728\u4f7f\u7528......\u4f46\u662f\uff0c\u9664\u4e86 GAFA \u4e4b\u5916\uff0c\u5f88\u5c11\u6709\u516c\u53f8\u6210\u529f\u5730\u5b9e\u73b0\u4e86 data \u8d27\u5e01\u5316\uff0c\u5e76\u4ece\u4e2d\u521b\u9020\u4e86\u771f\u6b63\u7684\u6536\u5165\u6d41\u3002\u5f53\u7136\uff0cdata \u662f\u6700\u8fd1\u5546\u4e1a\u6210\u529f\u7684\u5173\u952e\u9a71\u52a8\u529b\uff0c\u4f46\u5bf9\u5927\u591a\u6570\u516c\u53f8\u6765\u8bf4\uff0cdata \u8d27\u5e01\u5316\u7684\u5de8\u5927\u627f\u8bfa\u4f3c\u4e4e\u4ece\u672a\u771f\u6b63\u7ed3\u51fa\u7855\u679c\u3002\u6cd5\u56fd Artefact \u516c\u53f8 Data \u54a8\u8be2\u603b\u76d1 Fabien Cros \u8bf4\uff0c\u8fd9\u662f\u56e0\u4e3a\u5927\u591a\u6570\u516c\u53f8\u5c1a\u672a\u63a2\u7d22 data \u7684\u7b2c\u4e8c\u65b9\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002.<\/p>","protected":false},"featured_media":55731,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-55726","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/55726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/55731"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=55726"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=55726"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=55726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}