{"id":60124,"date":"2021-04-15T10:09:39","date_gmt":"2021-04-15T09:09:39","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=60124"},"modified":"2024-09-23T14:53:40","modified_gmt":"2024-09-23T13:53:40","slug":"1st-party-data-sg","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/1st-party-data-sg\/","title":{"rendered":"\u7b2c 1 \u65b9 data\uff1a\u5728\u65e0 cookie \u8425\u9500\u65f6\u4ee3\u638c\u63e1\u4e3b\u52a8\u6743"},"content":{"rendered":"

\u4f5c\u8005<\/strong><\/span><\/p><\/div>\"Image\"

Kevin Cheung<\/b><\/p><\/div>

\u603b\u76d1\uff0cData \u548c\u54a8\u8be2\uff0cArtefact \u4e9a\u592a\u5730\u533a<\/em><\/p>\n<\/div>

<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/strong><\/p>\n

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\"Example<\/span><\/div>

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\"Example<\/span><\/div>

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\"Example<\/span><\/div>

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\"Example<\/span><\/div>
\"Example<\/span><\/div>

\u7b2c 1 \u6b65\uff1a\u6700\u5927\u9650\u5ea6\u5730\u6536\u96c6\u7b2c\u4e00\u65b9 data<\/h3><\/div>

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PII \u548c\u975e PII data \u662f\u540c\u7b49\u91cd\u8981\u7684\u7b2c\u4e00\u65b9 data\uff0c\u6bcf\u4e2a\u54c1\u724c\u90fd\u5e94\u5728\u6bcf\u4e2a\u6d88\u8d39\u8005\u63a5\u89e6\u70b9\u6700\u5927\u9650\u5ea6\u5730\u6536\u96c6\u4fe1\u606f\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e0d\u4ec5\u662f\u4e00\u4e2a\u6280\u672f\u95ee\u9898\uff0c\u4e5f\u662f\u4e00\u4e2a\u5546\u4e1a\u51b3\u7b56\u3002\u4f8b\u5982\uff0c\u5982\u4eca\u6d88\u8d39\u8005\u662f\u5426\u6709\u52a8\u529b\u5728\u8d2d\u4e70\u540e\u63d0\u4f9b\u8054\u7cfb\u4fe1\u606f\uff1f\u9700\u8981\u9884\u7559 A&P \u9884\u7b97\uff0c\u5e76\u5efa\u7acb\u4e00\u4e2a\u5177\u6709\u6301\u7eed\u6d4b\u8bd5\u548c\u6539\u8fdb\u673a\u5236\u7684\u5546\u4e1a\u6848\u4f8b\u3002.<\/p>\n<\/div>

\"Example<\/span><\/div>

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  • <\/i><\/span>
    \n

    \u4e0a\u4f20\u7b2c\u4e00\u65b9 PII data<\/strong> \u5728 DSP \u4e0a\uff0c\u901a\u8fc7\u8c37\u6b4c\u5ba2\u6237\u5339\u914d retargeting \u548c lookalike \u6fc0\u6d3b\u7b49\u6280\u672f<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

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  • <\/i><\/span>
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    \"Example<\/span><\/div>

    \u6b65\u9aa4 4\uff1a\u786e\u4fdd\u4f7f\u7528\u7b2c\u4e00\u65b9 data \u7684\u900f\u660e\u5ea6\u548c\u534f\u8bae<\/h3><\/div>

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    \u6b65\u9aa4 5\uff1a\u5b9e\u65bd\u6b63\u786e\u7684\u6d41\u7a0b\u548c\u7ec4\u7ec7\uff0c\u786e\u4fdd\u9690\u79c1\u6743<\/h3><\/div>

    Data \u6cbb\u7406\u4e0d\u4ec5\u6d89\u53ca\u6d41\u7a0b\u548c\u63a7\u5236\uff0c\u8fd8\u6d89\u53ca<\/span> \u5b83\u8fd8\u4f1a\u5bf9\u6295\u8d44\u56de\u62a5\u7387\u4ea7\u751f\u76f4\u63a5\u5f71\u54cd<\/b>. .\u5728 Artefact \u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u5982\u679c\u91c7\u7528\u9002\u5f53\u7684 data governance \u548c data \u8d28\u91cf\uff0c\u54c1\u724c\u53ef\u4ee5\u5b9e\u73b0<\/span> 44% \u7701\u65f6\u7684 data \u9879\u76ee <\/b>\u548c <\/span>\u5efa\u7acb\u673a\u5668\u5b66\u4e60\u6a21\u578b\u65f6\uff0c\u51c6\u786e\u7387\u63d0\u9ad8 22%<\/b>.<\/span><\/p>\n<\/div>

    \"Example<\/span><\/div>

    \u7ed3\u8bba<\/h2><\/div>

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    <\/h3><\/div>

    \u5bf9\u5982\u4f55\u9a7e\u9a6d\u8fd9\u4e9b\u53d8\u5316\u6709\u7591\u95ee\uff1f <\/span><\/i><\/p>\n

    \u8bf7\u901a\u8fc7 hello-singapore@artefact.com \u8054\u7cfb\u6211\u4eec\u3002. <\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

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