{"id":602718,"date":"2025-05-23T11:48:20","date_gmt":"2025-05-23T10:48:20","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=602718"},"modified":"2025-05-23T13:19:37","modified_gmt":"2025-05-23T12:19:37","slug":"how-ai-driven-personalization-is-powering-the-next-era-of-bfsi-engagement","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-ai-driven-personalization-is-powering-the-next-era-of-bfsi-engagement\/","title":{"rendered":"AI \u9a71\u52a8\u7684\u4e2a\u6027\u5316\u5982\u4f55\u63a8\u52a8\u4e0b\u4e00\u4e2a BFSI \u53c2\u4e0e\u65f6\u4ee3\u7684\u5230\u6765"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">\u5728 Artefact\uff0c\u6211\u4eec\u4e0e\u4e00\u4e9b\u4e16\u754c\u9886\u5148\u7684\u91d1\u878d\u673a\u6784\u5bc6\u5207\u5408\u4f5c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5c06 data \u8f6c\u5316\u4e3a\u53ef\u884c\u7684\u6218\u7565\u3002\u6211\u4eec\u4eb2\u773c\u76ee\u7779\u4e86 BFSI \u673a\u6784\u53d1\u5c55\u4e0e\u5ba2\u6237\u4e92\u52a8\u65b9\u5f0f\u7684\u590d\u6742\u6027\u548c\u7d27\u8feb\u6027\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u6570\u5b57\u5316\u7684\u95ee\u9898\u3002\u800c\u662f\u8981\u5b9e\u73b0\u667a\u80fd\u5316\uff1a\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5b9e\u73b0\u4e2a\u6027\u5316\u4e92\u52a8\u3001\u81ea\u52a8\u51b3\u7b56\uff0c\u5e76\u5728\u5ba2\u6237\u65c5\u7a0b\u7684\u6bcf\u4e00\u6b65\u5efa\u7acb\u4fe1\u4efb\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u6211\u4eec\u6700\u8fd1\u4e0e <strong>MoEngag<\/strong>e \u548c <strong>\u73cd\u5b9d Data<\/strong> \u5171\u540c\u4e3e\u529e\u9898\u4e3a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.moengage.com\/webinar\/banking-on-trust\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201c\u4fe1\u4efb\u94f6\u884c\uff1a\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u4e2a\u6027\u5316\u52a9\u63a8\u5ba2\u6237\u589e\u957f\u201d\u3002\u201d<\/span><\/a><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">\u4f1a\u8bae\u4e3a\u6211\u4eec\u53d1\u5e03\u65b0\u7684\u8054\u5408\u62a5\u544a\u63d0\u4f9b\u4e86\u652f\u6301\u3001, <\/span><a href=\"https:\/\/www.moengage.com\/blog\/state-of-financial-services-cross-channel-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2025 \u5e74\u91d1\u878d\u670d\u52a1\u9886\u57df\u7684\u8de8\u6e20\u9053\u8425\u9500\u73b0\u72b6<\/span><\/a><span style=\"font-weight: 400;\">, \u8c03\u67e5\u663e\u793a <strong>900 \u591a\u540d B2C \u8425\u9500\u4eba\u5458\u3001,<\/strong> \u5305\u62ec<strong> 150 \u591a\u4eba\u6765\u81ea\u94f6\u884c\u3001\u4fdd\u9669\u548c\u8d44\u4ea7\u7ba1\u7406\u673a\u6784\u3002.<\/strong> \u8c03\u67e5\u7ed3\u679c\u8bc1\u5b9e\u4e86\u6211\u4eec\u5728\u73b0\u573a\u5df2\u7ecf\u770b\u5230\u7684\u60c5\u51b5\u3002\u4eba\u5de5\u667a\u80fd\u7684\u5e94\u7528\u6b63\u5728\u8fc5\u901f\u589e\u52a0\uff0cdata \u7684\u7edf\u4e00\u4ecd\u7136\u662f\u4e00\u4e2a\u6311\u6218\uff0c\u800c\u63d0\u4f9b\u5b89\u5168\u3001\u5b9e\u65f6\u4e2a\u6027\u5316\u670d\u52a1\u7684\u80fd\u529b\u6b63\u5728\u6210\u4e3a\u4e00\u4e2a\u91cd\u8981\u7684\u7ade\u4e89\u4f18\u52bf\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Akhilesh Kale (AK)<\/strong>, Artefact \u7684\u7f8e\u56fd\u91d1\u878d\u670d\u52a1\u5408\u4f19\u4eba\u53c2\u52a0\u4e86\u4f1a\u8bae\uff0c\u5206\u4eab\u4e86\u4ed6\u5728\u94f6\u884c\u3001\u4fdd\u9669\u548c\u8d22\u5bcc\u7ba1\u7406\u5ba2\u6237\u65b9\u9762\u7684\u5de5\u4f5c\u5fc3\u5f97\u3002. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u9762\uff0c\u6211\u4eec\u91cd\u70b9\u4ecb\u7ecd\u4e86 AK \u6700\u6709\u5f71\u54cd\u529b\u7684\u51e0\u9879\u89c2\u70b9\uff0c\u4ee5\u53ca\u6211\u4eec\u63a8\u8350\u5b8c\u6574\u89c2\u770b\u7684\u4e09\u4e2a\u7247\u6bb5\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6xp;font-size:1em;--fontSize:30;line-height:1.47;\"><span style=\"font-weight: 400;\">\u4e2a\u6027\u5316\u4e0d\u518d\u53ea\u662f\u7528\u6237\u4f53\u9a8c\u76ee\u6807\u3002\u5b83\u662f\u6cbb\u7406\u7684\u5f53\u52a1\u4e4b\u6025\u3002.<\/span><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">AK \u4f20\u8fbe\u7684\u5173\u952e\u4fe1\u606f\u4e4b\u4e00\u662f <strong>\u91d1\u878d\u670d\u52a1\u7684\u4e2a\u6027\u5316\u5fc5\u987b\u690d\u6839\u4e8e\u7ba1\u7406\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u4f53\u9a8c<\/strong>. .\u91d1\u878d\u670d\u52a1\u673a\u6784\u5728\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u548c\u5ba2\u6237 data \u65f6\u6301\u8c28\u614e\u6001\u5ea6\uff0c\u8fd9\u662f\u53ef\u4ee5\u7406\u89e3\u7684\u3002\u4f46\u8fd9\u79cd\u8c28\u614e\u5e94\u8be5\u6f14\u53d8\u4e3a<strong> \u7ed3\u6784\u5316\u6a21\u5f0f\uff0c\u5b9e\u73b0\u8d1f\u8d23\u4efb\u7684\u3001\u53ef\u6269\u5c55\u7684\u4e2a\u6027\u5316\u3002.<\/strong><\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><blockquote>\n<p><span style=\"font-weight: 400;\"><i>\u201c\u4e0e\u6211\u4eec\u5408\u4f5c\u7684\u5927\u591a\u6570\u673a\u6784\u90fd\u4e0d\u4ec5\u4ec5\u628a\u4e2a\u6027\u5316\u5f53\u4f5c\u4e00\u79cd\u4f53\u9a8c\u6e38\u620f\u3002\u5b83\u662f\u4e00\u79cd\u7ba1\u7406\u63aa\u65bd\u201d\u3002\u201d<\/i> AK \u89e3\u91ca\u8bf4\u3002. <i>\u201c\u4ed6\u4eec\u6b63\u5728\u5b9e\u65bd\u4eba\u5de5\u667a\u80fd\u9053\u5fb7\u59d4\u5458\u4f1a\uff0c\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8fd8\u5c06\u5176\u76f4\u63a5\u5d4c\u5165\u5230\u5e02\u573a\u8425\u9500\u4e2d\uff0c\u4ee5\u4fbf\u5728\u4e2a\u6027\u5316\u6218\u7565\u4e0a\u7ebf\u524d\u5bf9\u5176\u8fdb\u884c\u5ba1\u6838\u201d\u3002\u201d<\/i><\/span><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Video-1.mp4\" type=\"video\/mp4\">\u62b1\u6b49\uff0c\u60a8\u7684\u6d4f\u89c8\u5668\u4e0d\u652f\u6301\u5d4c\u5165\u5f0f\u89c6\u9891\u3002.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><b><i>\u89c6\u9891\u96c6\u9526 #1\uff1a<\/i><\/b><i> AK \u4ecb\u7ecd\u4e00\u5bb6\u7f8e\u56fd\u5927\u578b\u94f6\u884c\u5982\u4f55\u5c06\u4eba\u5de5\u667a\u80fd\u9053\u5fb7\u59d4\u5458\u4f1a\u6574\u5408\u5230\u8425\u9500\u56e2\u961f\u4e2d\uff0c\u4ee5\u786e\u4fdd\u6240\u6709\u4e2a\u6027\u5316\u8ba1\u5212\u7684\u5408\u89c4\u6027\u548c\u9053\u5fb7\u4e00\u81f4\u6027\u3002.<\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u89c2\u70b9\u5f3a\u5316\u4e86\u6211\u4eec\u5728\u4e0e\u5ba2\u6237\u7684\u65e5\u5e38\u5408\u4f5c\u4e2d\u770b\u5230\u7684\u4e00\u70b9\u3002\u4e2a\u6027\u5316\u4e0d\u4ec5\u4ec5\u662f\u4e00\u9879\u8425\u9500\u6280\u672f\u6311\u6218\u3002\u5b83\u662f\u4e00\u79cd\u4f01\u4e1a\u80fd\u529b\uff0c\u9700\u8981\u6cd5\u5f8b\u3001\u5408\u89c4\u3001\u4ea7\u54c1\u548c\u8425\u9500\u56e2\u961f\u5728\u5171\u540c\u7684\u4fe1\u4efb\u613f\u666f\u4e0b\u534f\u540c\u5de5\u4f5c\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6xp;font-size:1em;--fontSize:30;line-height:1.47;\">\u4ece\u9759\u6001\u7ec6\u5206\u5230\u52a8\u6001\u4f53\u9a8c\uff1a\u4eba\u5de5\u667a\u80fd\u5728\u5b9e\u65f6\u53c2\u4e0e\u4e2d\u7684\u4f5c\u7528<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">AK \u8fd8\u8c08\u5230\uff0c\u968f\u7740\u91d1\u878d\u670d\u52a1\u4ece\u5bbd\u6cdb\u7684\u7ec6\u5206\u5e02\u573a\u5411\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u8f6c\u53d8\uff0c\u6b63\u5728\u53d1\u751f\u7684\u8f6c\u53d8 <strong>\u5b9e\u65f6\u3001\u57fa\u4e8e\u884c\u4e3a\u7684\u53c2\u4e0e\u3002.<\/strong> \u5f97\u76ca\u4e8e\u4eba\u5de5\u667a\u80fd\uff0c\u8bb8\u591a\u4f01\u4e1a\u6b63\u5728\u4ece\u9759\u6001\u7684\u4e2a\u6027\u5316\u6a21\u5f0f\u8f6c\u5411\u6839\u636e\u5b9e\u65f6\u4fe1\u53f7\u53d1\u5c55\u7684\u52a8\u6001\u5ba2\u6237\u65c5\u7a0b\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><blockquote>\n<p><i><span style=\"font-weight: 400;\">\u201c\u9886\u5148\u7684\u7ec4\u7ec7\u5df2\u7ecf\u8d85\u8d8a\u4e86\u4eba\u53e3\u7ec6\u5206\u3002\u73b0\u5728\uff0c\u4ed6\u4eec\u6b63\u5728\u5bf9\u7533\u8bf7\u9000\u51fa\u6216\u751f\u6d3b\u4e8b\u4ef6\u7b49\u4fe1\u53f7\u505a\u51fa\u53cd\u5e94\uff0c\u5e76\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u63d0\u4f9b\u53ca\u65f6\u3001\u4e2a\u6027\u5316\u548c\u76f8\u5173\u7684\u63d0\u793a\u201d\u3002\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Video-2.mp4\" type=\"video\/mp4\">\u62b1\u6b49\uff0c\u60a8\u7684\u6d4f\u89c8\u5668\u4e0d\u652f\u6301\u5d4c\u5165\u5f0f\u89c6\u9891\u3002.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p><b><i>\u89c6\u9891\u96c6\u9526 #2\uff1a<\/i><\/b><i><span style=\"font-weight: 400;\"> AK \u5206\u4eab\u4e86\u94f6\u884c\u3001\u4fdd\u9669\u548c\u8d22\u5bcc\u7ba1\u7406\u9886\u57df\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u52a8\u6001\u4e2a\u6027\u5316\u6848\u4f8b--\u4ece\u63d0\u793a\u7528\u6237\u5b8c\u6210\u4fe1\u7528\u5361\u7533\u8bf7\uff0c\u5230\u4e2a\u6027\u5316 401\uff08k\uff09\u8f6c\u6362\u7684\u5c55\u671f\u63d0\u9192\u3002.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u65b9\u6cd5\u4f7f BFSI \u8425\u9500\u4eba\u5458\u80fd\u591f\u8ba9\u4ed6\u4eec\u7684\u6c9f\u901a\u611f\u89c9\u81ea\u7136\u3001\u6709\u76ca\uff0c\u800c\u4e0d\u662f\u5484\u5484\u903c\u4eba\u3002\u901a\u8fc7\u5efa\u7acb\u54cd\u5e94\u5ba2\u6237\u884c\u4e3a\u7684\u5b9e\u65f6\u4f53\u9a8c\uff0c\u54c1\u724c\u53ef\u4ee5\u63d0\u4f9b\u9ad8\u5ea6\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u52a0\u5f3a\u5173\u7cfb\u5e76\u63a8\u52a8\u884c\u52a8\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6xp;font-size:1em;--fontSize:30;line-height:1.47;\">\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5f00\u59cb\u667a\u80fd\u8425\u9500\uff1aBFSI \u8425\u9500\u4eba\u5458\u53ef\u5728\u54ea\u4e9b\u65b9\u9762\u5b9e\u73b0\u65e9\u671f\u6210\u529f<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">\u5e76\u975e\u6bcf\u5bb6\u91d1\u878d\u670d\u52a1\u673a\u6784\u90fd\u51c6\u5907\u597d\u5728\u5176\u8425\u9500\u5806\u6808\u4e2d\u5168\u9762\u91c7\u7528\u4eba\u5de5\u667a\u80fd\u3002\u56e0\u6b64\uff0cAK \u5efa\u8bae <strong>\u4f7f\u7528\u6848\u4f8b\u9a71\u52a8\u7684\u6e10\u8fdb\u5f0f\u65b9\u6cd5<\/strong>. .\u5173\u952e\u662f\u8981\u4ece\u5c0f\u5904\u505a\u8d77\uff0c\u5f62\u6210\u52bf\u5934\uff0c\u4e00\u65e6\u8bc1\u660e\u53d6\u5f97\u4e86\u6210\u679c\uff0c\u5c31\u6269\u5927\u89c4\u6a21\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><blockquote>\n<p><span style=\"font-weight: 400;\"><i>\u201c\u68a6\u60f3\u8fdc\u5927\u3001\u8d77\u6b65\u8f83\u5c0f\u3001\u89c4\u6a21\u8fc5\u901f\u3002\u5927\u591a\u6570 BFSI \u4f01\u4e1a\u5df2\u7ecf\u62e5\u6709\u4e30\u5bcc\u7684 first-party data\u3002\u9996\u5148\uff0c\u5c06\u8f7b\u91cf\u7ea7\u4eba\u5de5\u667a\u80fd\u6a21\u578b\u5e94\u7528\u5230 data \u4e2d\uff0c\u4ee5\u652f\u6301\u80fd\u591f\u7acb\u5373\u5b9e\u73b0\u4ef7\u503c\u7684\u76ee\u6807\u7528\u4f8b\u3002\u201d<\/i><\/span><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Video-3.mp4\" type=\"video\/mp4\">\u62b1\u6b49\uff0c\u60a8\u7684\u6d4f\u89c8\u5668\u4e0d\u652f\u6301\u5d4c\u5165\u5f0f\u89c6\u9891\u3002.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\"><b><i>\u89c6\u9891\u96c6\u9526 #3\uff1a<\/i><\/b><i> AK \u6982\u8ff0\u4e86\u5f00\u59cb\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u7684\u5b9e\u7528\u6846\u67b6\uff0c\u5305\u62ec\u5982\u4f55\u5229\u7528\u73b0\u6709\u57fa\u7840\u8bbe\u65bd\u548c data governance \u8ba1\u5212\u6765\u652f\u6301\u4e2a\u6027\u5316\u65b9\u9762\u7684\u901f\u8d62\u3002.<\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">AK \u8fd8\u6307\u51fa\uff0c\u8bb8\u591a\u673a\u6784\u5df2\u7ecf\u4e3a\u5408\u89c4\u6216\u98ce\u9669\u7ba1\u7406\u76ee\u7684\u521b\u5efa\u4e86\u5f3a\u5927\u7684 data foundations\u3002\u901a\u8fc7\u5229\u7528\u8fd9\u4e9b\u73b0\u6709\u8d44\u4ea7\u5e76\u5728 CDP \u4e0a\u8fdb\u884c\u5206\u5c42\u6fc0\u6d3b\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5f00\u59cb\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u800c\u65e0\u9700\u4ece\u5934\u5f00\u59cb\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6xp;font-size:1em;--fontSize:30;line-height:1.47;\"><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u662f\u529b\u91cf\u7684\u500d\u589e\u5668\uff0c\u4f46\u9700\u8981\u6b63\u786e\u7684\u57fa\u7840<\/span><\/h2><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">\u5728\u6574\u4e2a\u8ba8\u8bba\u8fc7\u7a0b\u4e2d\uff0c\u4ed6\u5f3a\u8c03\u4eba\u5de5\u667a\u80fd\u7684\u6709\u6548\u6027\u4e0e\u5176\u80cc\u540e\u7684\u7ed3\u6784\u76f4\u63a5\u76f8\u5173\u3002\u4ed6\u9f13\u52b1\u56e2\u961f\u4e0d\u8981\u5c40\u9650\u4e8e\u5de5\u5177\u548c\u5e73\u53f0\uff0c\u800c\u8981\u4e13\u6ce8\u4e8e <strong>\u5efa\u7acb\u8de8\u90e8\u95e8\u7684\u5185\u90e8\u534f\u8c03\u3001\u7ba1\u7406\u548c\u534f\u4f5c\u3002.<\/strong><\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><blockquote>\n<p><i><span style=\"font-weight: 400;\">\u201c\u59cb\u4e8e\u4eba\uff0c\u7ec8\u4e8e\u4eba\u201d\u3002\u201d<\/span><\/i><span style=\"font-weight: 400;\"> \u4ed6\u6307\u51fa\u3002. <\/span><i><span style=\"font-weight: 400;\">\u201c\u4f60\u9700\u8981\u8425\u9500\u3001\u4ea7\u54c1\u3001\u9500\u552e\u548c data \u56e2\u961f\u4fdd\u6301\u4e00\u81f4\u3002\u4f60\u9700\u8981\u80fd\u591f\u63a8\u52a8\u91c7\u7528\u7684\u5185\u90e8\u62e5\u62a4\u8005\u3002\u4f60\u8fd8\u9700\u8981\u5f3a\u5927\u7684 data governance \u6765\u8d1f\u8d23\u4efb\u5730\u8fdb\u884c\u6269\u5c55\u201d\u3002\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-14\"><p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u5efa\u8bae\u53cd\u6620\u4e86\u6211\u4eec Artefact \u7684\u4e00\u8d2f\u4e3b\u5f20\u3002. <strong>\u5728\u4eba\u5de5\u667a\u80fd\u548c\u4e2a\u6027\u5316\u65b9\u9762\u53d6\u5f97\u6700\u5927\u6210\u5c31\u7684 BFSI \u4f01\u4e1a\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u7684\u65e9\u671f\u91c7\u7528\u8005\u3002\u5b83\u4eec\u662f\u5df2\u7ecf\u5f00\u53d1\u51fa\u6587\u5316\u548c\u8fd0\u8425\u6846\u67b6\u7684\u7ec4\u7ec7<\/strong> \u5728\u4fdd\u6301\u5408\u89c4\u6027\u3001\u5b89\u5168\u6027\u548c\u5ba2\u6237\u4fe1\u4efb\u7684\u540c\u65f6\uff0c\u5b9e\u73b0\u5feb\u901f\u53d1\u5c55\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><p><span style=\"font-weight: 400;\">\u60f3\u4e86\u89e3 AK \u548c\u4e13\u5bb6\u5c0f\u7ec4\u7684\u66f4\u591a\u4fe1\u606f\uff1f <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b8c\u6574\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u5982\u4e0b <strong>\u73b0\u5df2\u4e0a\u5e02\u3002.<\/strong><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.moengage.com\/webinar\/banking-on-trust\/\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u8bbf\u95ee\u7f51\u7edc\u7814\u8ba8\u4f1a\u5f55\u97f3<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.moengage.com\/blog\/banking-on-trust-webinar-takeaways\/\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u9605\u8bfb\u7f51\u7edc\u7814\u8ba8\u4f1a\u56de\u987e<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.moengage.com\/state-of-cross-channel-marketing-bfsi\/\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u4e0b\u8f7d\u6211\u4eec\u7684 BFSI \u62a5\u544a<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact\u3001MoEngage \u548c Treasure Data \u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u91cd\u8981\u89c1\u89e3\u3002.<\/p>\n<p>\u6211\u4eec\u4eb2\u773c\u76ee\u7779\u4e86 BFSI \u7ec4\u7ec7\u5728\u53d1\u5c55\u5ba2\u6237\u53c2\u4e0e\u65b9\u5f0f\u65b9\u9762\u7684\u590d\u6742\u6027\u548c\u7d27\u8feb\u6027\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u6570\u5b57\u5316\u7684\u95ee\u9898\u3002\u800c\u662f\u8981\u5b9e\u73b0\u667a\u80fd\u5316\uff1a\u5229\u7528\u4eba\u5de5\u667a\u80fd\u5b9e\u73b0\u4e2a\u6027\u5316\u4e92\u52a8\u3001\u81ea\u52a8\u5316\u51b3\u7b56\uff0c\u5e76\u5728\u5ba2\u6237\u65c5\u7a0b\u7684\u6bcf\u4e00\u6b65\u5efa\u7acb\u4fe1\u4efb\u3002.<\/p>","protected":false},"featured_media":602988,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21930,22035],"blog-language":[2991],"class_list":["post-602718","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-finance","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/602718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/602988"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=602718"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=602718"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=602718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}