{"id":60377,"date":"2021-04-25T21:33:36","date_gmt":"2021-04-25T20:33:36","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=60377"},"modified":"2024-09-20T17:45:41","modified_gmt":"2024-09-20T16:45:41","slug":"why-paid-search-practitioners-must-embrace-automation","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/why-paid-search-practitioners-must-embrace-automation\/","title":{"rendered":"\u4ed8\u8d39\u641c\u7d22\u4ece\u4e1a\u8005\u4e3a\u4f55\u5fc5\u987b\u62e5\u62b1\u81ea\u52a8\u5316"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/tristan.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u7279\u91cc\u65af\u5766-\u6851\u5fb7\u65af<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>\u82f1\u56fd Artefact \u516c\u53f8\u7ee9\u6548\u4e3b\u7ba1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>2021 \u5e74 4 \u6708 21 \u65e5<br \/>\n\u81ea\u52a8\u5e94\u7528\u63a8\u8350 \"\u7b49\u521b\u65b0\u6280\u672f\uff0c\u751a\u81f3\u662f\u5339\u914d\u7c7b\u578b\u7684\u53d8\u5316\uff0c\u6b63\u5728\u5c06\u63a7\u5236\u6743\u4ece PPC \u4ece\u4e1a\u8005\u624b\u4e2d\u593a\u8d70\uff0c\u8f6c\u800c\u843d\u5165\u9ed1\u7bb1\u3002\u82f1\u56fd Artefact \u516c\u53f8\u7ee9\u6548\u4e3b\u7ba1\u7279\u91cc\u65af\u5766-\u6851\u5fb7\u65af\uff08Tristan Sanders\uff09\u8bf4\uff0c\u4f46\u6211\u4eec\u4e0d\u5e94\u5bb3\u6015\u6700\u574f\u7684\u7ed3\u679c\uff0c\u800c\u5e94\u62e5\u62b1\u81ea\u52a8\u5316\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>\u4ed8\u8d39\u641c\u7d22\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u81ea\u52a8\u5316\u3002\u6700\u8fd1\u51e0\u4e2a\u6708\uff0c\u8c37\u6b4c\u5f00\u53d1\u4e86\u8bb8\u591a\u529f\u80fd\u6765\u5e2e\u52a9\u8c37\u6b4c\u5e7f\u544a\u4ece\u4e1a\u8005 \u201c\u51cf\u8f7b\u8d1f\u62c5\u201d\uff0c\u73b0\u5728\u4ed8\u8d39\u641c\u7d22\u4ece\u4e1a\u8005\u6bd4\u4ee5\u5f80\u6709\u66f4\u591a\u7684\u65b9\u6cd5\u6765\u5b9e\u73b0\u81ea\u52a8\u7ade\u4ef7\u548c\u4f18\u5316\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>\u6700\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u81ea 2021 \u5e74 2 \u6708\u8d77\uff0c\u77ed\u8bed\u5339\u914d\u5f00\u59cb\u7eb3\u5165\u4ee5\u4e0b\u884c\u4e3a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10286719?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">\u5bbd\u5339\u914d\u4fee\u6539\u5668\uff08BMM\uff09<\/a> \u6765\u7b80\u5316\u5173\u952e\u5b57\uff0c\u4f7f\u5176\u66f4\u5bb9\u6613\u63a5\u89e6\u5230\u76f8\u5173\u5ba2\u6237\u3002\u7b80\u5355\u5730\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u4ece\u4e1a\u8005\u4e0d\u518d\u9009\u62e9\u5176\u5e7f\u544a\u51fa\u73b0\u7684\u5177\u4f53\u5173\u952e\u5b57\uff0c\u800c\u662f\u9009\u62e9\u8c37\u6b4c\u4ee5\u6b64\u4e3a\u57fa\u7840\u63d0\u4f9b\u5e7f\u544a\u7684\u5173\u952e\u5b57\u7c7b\u578b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p>\u8fd9\u662f\u5411\u81ea\u52a8\u5316\u8fc1\u79fb\u7684\u6700\u65b0\u5b9e\u4f8b\u4e4b\u4e00\uff0c\u81ea\u52a8\u5316\u6539\u53d8\u4e86 PPC \u8425\u9500\u6d3b\u52a8\u7684\u8ba1\u5212\u548c\u6267\u884c\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u52a8\u6001\u641c\u7d22\u5e7f\u544a\uff08DSA\uff09\u53ef\u4ee5\u8ba9\u7528\u6237\u6839\u636e\u7f51\u7ad9\u5185\u5bb9\u81ea\u52a8\u751f\u6210\u641c\u7d22\u5e7f\u544a\uff0c\u800c\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\uff08RSA\uff09\u5219\u53ef\u4ee5\u6d4b\u8bd5\u548c\u4f18\u5316\u6807\u9898\u548c\u63cf\u8ff0\u7ec4\u5408\u3002\u540c\u65f6\uff0c\u62cd\u5356\u65f6\u95f4\u7ade\u4ef7\u9996\u6b21\u5141\u8bb8\u7528\u6237\u4ece\u7528\u6237\u7684 data \u8d44\u6599\u4e2d\u83b7\u53d6\u591a\u79cd\u4fe1\u53f7\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>\u8fd9\u4e0e\u65e9\u671f\u7684 PPC \u5927\u76f8\u5f84\u5ead\uff0c\u65e9\u671f\u7684 PPC \u4f9d\u9760\u4eba\u7684\u6d1e\u5bdf\u529b\u548c\u7406\u89e3\u529b\u6765\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u5e76\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002\u4f46\u662f\uff0c\u5982\u6b64\u591a\u7684\u81ea\u52a8\u5316\u662f\u597d\u4e8b\u5417\uff1f\u8fd9\u5bf9 PPC \u4ece\u4e1a\u8005\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><h3>\u6539\u53d8\u89d2\u8272<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p>\u8fd9\u79cd\u9ed1\u7bb1\u81ea\u52a8\u5316\u7684\u53d1\u5c55\u8f68\u8ff9\u5f15\u8d77\u4e86\u4ed8\u8d39\u641c\u7d22\u754c\u7684\u8b66\u89c9\u3002\u8bb8\u591a\u4eba\u8ba4\u4e3a\uff0c\u867d\u7136 DSA \u7b49\u5bf9\u4e8e\u5f25\u8865\u8986\u76d6\u9762\u7684\u4e0d\u8db3\u975e\u5e38\u6709\u7528\uff08\u751a\u81f3\u5bf9\u4e8e\u7ecf\u9a8c\u6709\u9650\u7684\u4eba\u6765\u8bf4\u662f\u4e00\u79cd\u6709\u7528\u7684\u7b80\u5316\u5de5\u5177\uff09\uff0c\u4f46\u5b83\u4eec\u6c38\u8fdc\u4e0d\u53ef\u80fd\u6253\u8d25\u4f20\u7edf\u7684\u8425\u9500\u6d3b\u52a8\u3002\u800c\u77ed\u8bed\u5339\u914d\u7684\u53d8\u5316\u5b9e\u9645\u4e0a\u5c06\u5ba2\u6237\u7ecf\u7406\u6700\u7ec8\u76ee\u6807\u7684\u63a7\u5236\u6743\u4ea4\u7ed9\u4e86\u7b97\u6cd5\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>\u5c3d\u7ba1\u8fd9\u4e9b\u6279\u8bc4\u53ef\u80fd\u662f\u5bf9\u7684\uff0c\u4f46\u5b83\u4eec\u5ffd\u7565\u4e86\u66f4\u91cd\u8981\u7684\u4e00\u70b9\u3002\u6bcf\u4e00\u79cd\u81ea\u52a8\u5316\u7406\u8bba\u6216\u5de5\u5177\u90fd\u81f3\u5c11\u505a\u5bf9\u4e86\u4e00\u4ef6\u4e8b\uff1a\u4e3a\u6211\u4eec\u8282\u7701\u65f6\u95f4\u3002\u6b64\u5916\uff0c\u5b83\u4eec\u4e2d\u7684\u4e00\u4e9b\u8fd8\u80fd\u5e26\u6765\u4ee5\u524d\u65e0\u6cd5\u5b9e\u73b0\u7684\u7ed3\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><p>\u8fd9\u5bf9\u5ba2\u6237\u548c PPC \u4ece\u4e1a\u4eba\u5458\u6765\u8bf4\u90fd\u662f\u597d\u6d88\u606f\uff0c\u56e0\u4e3a\u5c06\u67d0\u4e9b\u4f4e\u7ea7\u4efb\u52a1\u81ea\u52a8\u5316\u540e\uff0c\u8fd9\u4e9b\u4e13\u5bb6\u5c31\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u6218\u7565\u548c\u5f00\u53d1\u5ba2\u6237\u8d26\u6237\u3002\u8fd9\u4e9b\u9ed1\u76d2\u5b50\u8fd8\u80fd\u8ba9\u56e2\u961f\u540c\u65f6\u6d4b\u8bd5\u66f4\u591a\u7684\u53c2\u6570\uff0c\u800c\u8fd9\u4e9b\u53c2\u6570\u662f\u4ed6\u4eec\u65e0\u6cd5\u624b\u52a8\u5b8c\u6210\u7684\uff0c\u5e76\u80fd\u66f4\u5feb\u5730\u4e13\u6ce8\u4e8e\u6700\u91cd\u8981\u7684\u53c2\u6570\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u62e5\u62b1\u81ea\u52a8\u5316<\/h3><\/div><div class=\"fusion-text fusion-text-10\"><p>\u5728 Artefact\uff0c\u6211\u4eec\u91c7\u7528\u81ea\u52a8\u5316\u6280\u672f\u5e2e\u52a9\u6211\u4eec\u7684\u4ed8\u8d39\u641c\u7d22\u64cd\u4f5c\u4eba\u5458\u51cf\u5c11\u6307\u4ee4\u6027\uff0c\u63d0\u9ad8\u6218\u672f\u6027\u3002\u8fd9\u5bf9\u6211\u4eec\u7684\u56e2\u961f\u6210\u5458\u6765\u8bf4\u662f\u4ef6\u597d\u4e8b\uff0c\u56e0\u4e3a\u4ed6\u4eec\u7684\u77e5\u8bc6\u548c\u804c\u4e1a\u751f\u6daf\u90fd\u5728\u5411\u65b0\u7684\u65b9\u5411\u53d1\u5c55\u3002\u4f46\u66f4\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u5bf9\u6211\u4eec\u5ba2\u6237\u7684\u9884\u7b97\u4e5f\u662f\u4e00\u4ef6\u597d\u4e8b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><p>\u8fd9\u662f\u56e0\u4e3a\uff0c\u968f\u7740\u6bcf\u4e00\u6b21\u521b\u65b0\uff0c\u5ba2\u6237\u8d39\u7528\u4e2d\u7528\u4e8e\u7ba1\u7406\u89c4\u8303\u6027\u4efb\u52a1\uff08\u5982\u64cd\u4f5c data \u8fdb\u884c\u62a5\u544a\u3001\u624b\u52a8\u6267\u884c\u7ade\u4ef7\u66f4\u6539\u4ee5\u53ca\u5173\u952e\u8bcd\u6316\u6398\u548c\u5e7f\u544a\u6587\u6848\u5236\u4f5c\u7b49\u91cd\u590d\u6027\u4efb\u52a1\uff09\u7684\u6bd4\u4f8b\u90fd\u5728\u964d\u4f4e\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><p>\u867d\u7136\u6211\u4eec\u8ba4\u8bc6\u5230\u81ea\u52a8\u5316\u5de5\u5177\u5c1a\u4e0d\u5b8c\u5584\uff0c\u4f46\u6211\u4eec\u77e5\u9053\u901a\u8fc7\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\uff08\u5305\u62ec\u4ea7\u54c1\u6d4b\u8bd5\u548c\u66f4\u5e7f\u6cdb\u7684\u8d8b\u52bf\uff09\uff0c\u6211\u4eec\u53ef\u4ee5\u83b7\u5f97\u5148\u53d1\u4f18\u52bf\u3002\u8fd9\u4e5f\u662f\u6211\u4eec\u4e0e\u8c37\u6b4c\u5efa\u7acb\u7d27\u5bc6\u5408\u4f5c\u5173\u7cfb\uff0c\u786e\u4fdd\u4fdd\u6301\u8fd9\u79cd\u4f18\u52bf\u7684\u539f\u56e0\u4e4b\u4e00\u3002\u4f5c\u4e3a\u4e00\u5bb6\u4ee5 data \u4e3a\u4e3b\u5bfc\u7684\u516c\u53f8\uff0c\u6211\u4eec\u5728\u8fd9\u65b9\u9762\u5927\u6709\u88e8\u76ca\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\"><p>\u6211\u4eec\u76ee\u524d\u9047\u5230\u7684\u4e3b\u8981\u6311\u6218\u6765\u81ea\u57f9\u8bad\u65b9\u9762\u3002\u6211\u4eec\u5e0c\u671b\u6211\u4eec\u7684\u56e2\u961f\u80fd\u591f\u63a5\u53d7\u8fd9\u4e9b\u5de5\u5177\uff0c\u4f46\u540c\u65f6\u6211\u4eec\u4e5f\u77e5\u9053\uff0c\u8ba9\u4ed6\u4eec\u4fdd\u6301\u5bf9 PPC \u5de5\u4f5c\u539f\u7406\u7684\u57fa\u672c\u4e86\u89e3\u81f3\u5173\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u63d0\u9ad8\u5458\u5de5\u5728\u624b\u52a8\u548c\u81ea\u52a8\u6d41\u7a0b\u65b9\u9762\u7684\u6280\u80fd\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><p>\u6211\u4eec\u8ba4\u8bc6\u5230\u7684\u53e6\u4e00\u4e2a\u6311\u6218\u662f\uff0c\u901a\u8fc7\u81ea\u52a8\u5316\u6d41\u7a0b\uff0c\u53ef\u80fd\u66f4\u96be\u7406\u89e3\u67d0\u4e9b\u6548\u679c\u7684\u786e\u5207\u539f\u56e0\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u5728\u6bcf\u4e00\u6b21\u521b\u65b0\u4e2d\uff0c\u6211\u4eec\u90fd\u8981\u82b1\u65f6\u95f4\u4e86\u89e3\u5de5\u5177\u7684\u5177\u4f53\u5de5\u4f5c\u539f\u7406\uff0c\u5e76\u4e86\u89e3\u54ea\u4e9b\u529f\u80fd\u4f1a\u88ab\u6df7\u6dc6\u3002\u6211\u4eec\u5e0c\u671b\u786e\u4fdd\u4e0d\u4f1a\u4e22\u5931\u4efb\u4f55\u77e5\u8bc6\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><p>\u4ece\u673a\u6784\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u8282\u7701\u65f6\u95f4\u662f\u503c\u5f97\u6b22\u8fce\u7684\u3002\u4f46\u4ece\u5ba2\u6237\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4e1a\u7ee9\u548c\u5bf9\u76ee\u6807\u7684\u5f71\u54cd\u624d\u662f\u771f\u6b63\u91cd\u8981\u7684\u3002\u667a\u80fd\u7ade\u4ef7\u5c24\u5176\u5bf9\u6211\u4eec\u7684\u51e0\u5bb6\u96f6\u552e\u5ba2\u6237\u4ea7\u751f\u4e86\u771f\u6b63\u7684\u5f71\u54cd\uff0c\u4f8b\u5982\uff0c\u4e00\u5bb6\u5728\u7ebf\u96f6\u552e\u5546\u81ea\u5b9e\u65bd\u667a\u80fd\u7ade\u4ef7\u4ee5\u6765\uff0cCPC \u964d\u4f4e\u4e86 20%\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0cROAS \u63d0\u9ad8\u4e86 38%\u3002\u540e\u4e00\u4e2a\u6570\u5b57\u6700\u7ec8\u6765\u81ea\u4e8e data \u7684\u81ea\u52a8\u6444\u53d6\u3001\u4e3a\u7ade\u4ef7\u63d0\u4f9b\u52a8\u529b\u7684\u673a\u5668\u5b66\u4e60\uff0c\u4ee5\u53ca\u91ca\u653e\u51fa\u7684\u4eba\u5de5\u6307\u6325\u65f6\u95f4\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-16\"><p>\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6211\u4eec\u76f8\u4fe1\uff0c\u51cf\u5c11\u5bf9 PPC \u7684\u4eb2\u529b\u4eb2\u4e3a\uff0c\u5c06\u4f7f\u6211\u4eec\u7684\u56e2\u961f\u80fd\u591f\u4ece\u4ed6\u4eec\u7684\u77e5\u8bc6\u548c\u7ecf\u9a8c\u4e2d\u83b7\u5f97\u66f4\u591a\u771f\u6b63\u7684\u4ef7\u503c\uff0c\u4ece\u800c\u4f7f\u6211\u4eec\u7684\u5ba2\u6237\u53d7\u76ca\u532a\u6d45\u3002\u5f52\u6839\u7ed3\u5e95\uff0c\u8c01\u4e0d\u60f3\u8fd9\u6837\u5462\uff1f<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><p>\u6587\u7ae0\u6700\u521d\u7531\u300a\u9f13\u58f0\u300b\u53d1\u8868<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.thedrum.com\/profile\/artefact\/news\/paid-search-is-becoming-ever-more-automated-we-can-only-embrace-this-1\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u67e5\u770b\u6587\u7ae0<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2021 \u5e74 4 \u6708 21 \u65e5<br \/>\n\u81ea\u52a8\u5e94\u7528\u63a8\u8350 \"\u7b49\u521b\u65b0\u6280\u672f\uff0c\u751a\u81f3\u662f\u5339\u914d\u7c7b\u578b\u7684\u53d8\u5316\uff0c\u6b63\u5728\u5c06\u63a7\u5236\u6743\u4ece PPC \u4ece\u4e1a\u8005\u624b\u4e2d\u593a\u8d70\uff0c\u8f6c\u800c\u843d\u5165\u9ed1\u7bb1\u3002\u82f1\u56fd Artefact \u516c\u53f8\u7ee9\u6548\u4e3b\u7ba1\u7279\u91cc\u65af\u5766-\u6851\u5fb7\u65af\uff08Tristan Sanders\uff09\u8bf4\uff0c\u4f46\u6211\u4eec\u4e0d\u5e94\u5bb3\u6015\u6700\u574f\u7684\u7ed3\u679c\uff0c\u800c\u5e94\u62e5\u62b1\u81ea\u52a8\u5316\u3002.<\/p>","protected":false},"featured_media":60378,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-60377","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/60377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/60378"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=60377"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=60377"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=60377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}