{"id":60934,"date":"2021-05-18T08:26:25","date_gmt":"2021-05-18T07:26:25","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=60934"},"modified":"2024-09-20T17:45:44","modified_gmt":"2024-09-20T16:45:44","slug":"responsive-search-ads","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/responsive-search-ads\/","title":{"rendered":"\u8c37\u6b4c\u4e0d\u65ad\u521b\u65b0\uff1a\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u73b0\u5df2\u6210\u4e3a\u6807\u51c6\u5e7f\u544a\u7c7b\u578b"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/05\/1599034705412.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u590f\u6d1b\u7279-\u74e6\u5c14\u62c9\u6587<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>\u4ed8\u8d39\u641c\u7d22\u4e0e\u793e\u4ea4\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>\u6211\u4eec\u624d\u521a\u521a\u4ece\u5339\u914d\u7c7b\u578b\u7684\u66f4\u65b0\u4e2d\u6062\u590d\u8fc7\u6765\uff0cGoogle \u53c8\u53d1\u5e03\u4e86\u4e00\u9879\u65b0\u7684\u521b\u65b0\uff1a\u4ece\u6269\u5c55\u6587\u672c\u5e7f\u544a\uff08ETA\uff09\u8fc7\u6e21\u5230\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\uff08RSA\uff09\u4f5c\u4e3a\u6807\u51c6\u5e7f\u544a\u683c\u5f0f\u3002\u901a\u8fc7\u8fd9\u4e00\u4e3e\u63aa\uff0c\u8c37\u6b4c\u5b9e\u73b0\u4e86\u5e7f\u544a\u6d3b\u52a8\u81ea\u52a8\u5316\u7684\u8f6c\u53d8\u3002Artefact Benelux \u7684\u4ed8\u8d39\u641c\u7d22\u548c\u793e\u4ea4\u987e\u95ee Charlotte Walravens \u4ecb\u7ecd\u4e86\u5e7f\u544a\u5ba2\u6237\u5bf9\u8c37\u6b4c\u672a\u6765\u7684\u671f\u5f85\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5e7f\u544a\u5546\u7684\u53d8\u5316<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u662f\u4e00\u79cd\u4ee5\u673a\u5668\u5b66\u4e60\u4e3a\u76ee\u6807\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u8c37\u6b4c\u6839\u636e\u4e0d\u540c\u7684\u5e7f\u544a\u7ec4\u4ef6\uff0c\u4e3a\u7279\u5b9a\u7528\u6237\u548c\u641c\u7d22\u6295\u653e\u6700\u5408\u9002\u7684\u5e7f\u544a\u3002.<\/p>\n<p>\u73b0\u5728\uff0c\u5f53\u60a8\u70b9\u51fb \u2018\u521b\u5efa\u5e7f\u544a \u2019\u65f6\uff0c\u8c37\u6b4c\u754c\u9762\u4f1a\u81ea\u52a8\u6253\u5f00 RSA \u521b\u5efa\u5411\u5bfc\u3002\u5728\u6b64\u4e4b\u524d\uff0c\u8fd9\u662f ETA \u521b\u5efa\u5411\u5bfc\u3002\u8fd9\u4e00\u53d8\u5316\u65e9\u5728\u9884\u6599\u4e4b\u4e2d\uff1a\u5f53\u70b9\u51fb\u754c\u9762\u533a\u57df\u7684 \u2018+\u2019\u65f6\uff0cETA \u751a\u81f3\u90fd\u4e0d\u5728\u5e7f\u544a\u7c7b\u578b\u7684\u9009\u9879\u5217\u8868\u4e2d\u3002\u4e0d\u8fc7\uff0cRSA \u5e76\u6ca1\u6709\u5b8c\u5168\u53d6\u4ee3 ETA\uff1a\u4ecd\u7136\u53ef\u4ee5\u521b\u5efa\u6269\u5c55\u6587\u672c\u5e7f\u544a\u3002\u4e0d\u8fc7\uff0c\u8fd9\u662f\u901a\u8fc7\u754c\u9762\u4e0a\u7684\u95f4\u63a5\u65b9\u5f0f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p><img decoding=\"async\" class=\"lazyload alignnone wp-image-60937\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27486%27%20height%3D%27449%27%20viewBox%3D%270%200%20486%20449%27%3E%3Crect%20width%3D%27486%27%20height%3D%27449%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/05\/pasted-image-0-300x277.png\" alt=\"\" width=\"486\" height=\"449\" \/><\/p>\n<p>\u56fe\u7247 1\uff1a\u5f53\u4f60\u60f3\u5728\u754c\u9762\u4e0a\u8bbe\u7f6e\u5e7f\u544a\u65f6\uff0cGoogle \u4f1a\u53d1\u51fa\u901a\u77e5<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u767b\u8bb0\u518c\u7cfb\u7edf\u7ba1\u7406\u4eba\u7684\u5d1b\u8d77\u548c\u597d\u5904<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u81ea 2018 \u5e74\u63a8\u51fa\u4ee5\u6765\uff0c\u8c37\u6b4c\u4e00\u76f4\u8c28\u614e\u5730\u5c06\u91cd\u70b9\u653e\u5728\u8fd9\u79cd\u5e7f\u544a\u7c7b\u578b\u4e0a\u3002\u5728\u5e7f\u544a\u7ec4\u4e2d\u6dfb\u52a0 RSA \u7684\u5efa\u8bae\uff0c\u5f88\u5feb\u5c31\u6210\u4e3a\u4e86\u6700\u4f73\u5b9e\u8df5\u3002\u4e3a\u4e86\u4fc3\u8fdb\u8fd9\u79cd\u65b0\u5e7f\u544a\u7c7b\u578b\u7684\u5b9e\u65bd\uff0c\u8c37\u6b4c\u751a\u81f3\u4f1a\u63d0\u4f9b\u4e00\u4e2a\u5e7f\u544a\u6982\u89c8\uff0c\u65b9\u4fbf\u7528\u6237\u5c06 ETA \u8f6c\u6362\u4e3a RSA\u3002.<\/p>\n<p>\u6700\u521d\u7684 RSA \u662f\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684 ETA \u7684\u884d\u751f\u54c1\uff0c\u800c\u73b0\u5728\u7684\u91cd\u70b9\u5219\u8f6c\u79fb\u5230 RSA \u7684\u4f18\u5316\u4fc3\u8fdb\u4e0a\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u8fd8\u53ef\u4ee5\u4f7f\u7528\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u4f8b\u5982\u5e7f\u544a\u5b9a\u5236\u5668\u3002\u8003\u8651\u4e00\u4e0b\u4f4d\u7f6e\u548c\u5012\u8ba1\u65f6\u5b9a\u5236\u5668\uff0c\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u4f7f\u5e7f\u544a\u5c3d\u53ef\u80fd\u76f8\u5173\u3002.<\/p>\n<p>\u8c37\u6b4c\u4e00\u76f4\u58f0\u79f0\uff0cRSA \u7684\u5b9e\u65bd\u5c06\u5e26\u6765\u66f4\u591a\u6f5c\u5728\u70b9\u51fb\u3002\u8fd9\u4e0d\u4ec5\u662f\u56e0\u4e3a\u4e0e\u8d26\u6237\u4e2d\u53ea\u6709 ETA \u65f6\u76f8\u6bd4\uff0c\u5e7f\u544a\u53ef\u4ee5\u5728\u66f4\u591a\u7684\u62cd\u5356\u4e2d\u7ade\u4e89\uff0c\u800c\u4e14\u8fd8\u56e0\u4e3a\u53ef\u4ee5\u4e3a\u6bcf\u4e2a\u7279\u5b9a\u641c\u7d22\u4f18\u5316\u8bbe\u7f6e RSA\u3002\u7136\u800c\uff0c\u7ecf\u9a8c\u8868\u660e\uff0c\u60c5\u51b5\u5e76\u975e\u603b\u662f\u5982\u6b64\u3002\u5728\u8d26\u6237\u4e2d\u6dfb\u52a0 RSA \u540e\uff0c\u6027\u80fd\u53ef\u80fd\u4f1a\u4e0b\u964d\uff0c\u56e0\u4e3a Google \u5e0c\u671b\u4e0e\u53ef\u80fd\u4e0d\u591f\u76f8\u5173\u7684\u70b9\u51fb\u8fdb\u884c\u66f4\u591a\u5339\u914d\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">RSA \u7684\u7f3a\u70b9<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u95ee\u9898\u662f\uff0c\u5f53\u8fd9\u4e9b\u4fe1\u53f7\u53ef\u4ee5\u4e0d\u53d7\u63a7\u5236\u5730\u5f00\u5c55\u4e1a\u52a1\u65f6\uff0c\u8c37\u6b4c\u4f7f\u7528\u7684\u4fe1\u53f7\u662f\u5426\u4f1a\u540c\u6837\u53ef\u9760\u3002\u8425\u9500\u4eba\u5458\u5e0c\u671b\u5bf9\u6b64\u6709\u67d0\u79cd\u63a7\u5236\u3002\u5728\u8fc8\u5411\u81ea\u52a8\u5e7f\u544a\u7684\u8fd9\u4e00\u6b65\u4e2d\uff0c\u8425\u9500\u4eba\u5458\u5931\u53bb\u4e86\u4e00\u70b9\u63a7\u5236\u6743\uff1a\u76d1\u63a7\u5e7f\u544a\u4fe1\u606f\u5e76\u5c06\u5176\u5c55\u793a\u7ed9\u6b63\u786e\u7684 audience \u7528\u6237\u3002.<\/p>\n<p>\u6b64\u5916\uff0c\u6d4b\u8bd5\u5e7f\u544a\uff08\u4f8b\u5982\uff0c\u54ea\u4e2a\u6807\u9898\u5bf9\u76ee\u6807\u7fa4\u4f53 A \u6709\u6548\uff0c\u4f46\u5bf9\u76ee\u6807\u7fa4\u4f53 B \u65e0\u6548\uff09\u5bf9 RSA \u7684\u5f71\u54cd\u4e5f\u4e0d\u540c\u3002\u4f8b\u5982<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-up fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u5e7f\u544a\u4e4b\u95f4\u7684\u53d7\u63a7 a\/b \u6d4b\u8bd5\u5df2\u4e0d\u518d\u53ef\u80fd\u3002.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u524d\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u5c06\u5e7f\u544a\u8bbe\u7f6e\u4e3a \u2018\u4e0d\u4f18\u5316 \u2019\u6765\u4e0a\u4f20\u4e0d\u540c\u7684\u5e7f\u544a\u3002\u73b0\u5728\u6709\u4e86 RSA\uff0c\u8fd9\u5c31\u4e0d\u53ef\u80fd\u4e86\uff0c\u56e0\u4e3a\u4f60\u4e0d\u77e5\u9053\u5404\u4e2a\u90e8\u5206\u662f\u5982\u4f55\u7ec4\u5408\u5e76\u663e\u793a\u7ed9\u7528\u6237\u7684\u3002\u8c37\u6b4c\u62cd\u5356\u4e2d\u4e5f\u6709\u592a\u591a\u81ea\u52a8\u4fe1\u53f7\uff0c\u65e0\u6cd5\u8fdb\u884c\u6bd4\u8f83\u3002.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-up fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u4f7f\u7528\u754c\u9762\u4e2d\u7684\u5e7f\u544a\u53d8\u4f53\u9009\u9879\u6d4b\u8bd5\u5e7f\u544a\u4f3c\u4e4e\u6ca1\u6709\u5fc5\u8981\u3002.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u5728\u5e7f\u544a\u4e2d\u8fdb\u884c\u6d4b\u8bd5\uff0c\u5c31\u5fc5\u987b\u4f7f\u7528 Google \u7684\u5e7f\u544a\u53d8\u4f53\u3002\u4f46\u8fd9\u5728 RSA \u4e2d\u53c8\u6709\u591a\u5927\u610f\u4e49\u5462\uff1f\u6dfb\u52a0\u65b0\u8d44\u4ea7\u5177\u6709\u76f8\u540c\u7684\u6548\u679c\uff0c\u800c\u4e14\u53ef\u4ee5\u66f4\u597d\u5730\u8fdb\u884c\u5206\u6790\u3002.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><p><img decoding=\"async\" class=\"lazyload alignnone wp-image-60938\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27462%27%20height%3D%27433%27%20viewBox%3D%270%200%20462%20433%27%3E%3Crect%20width%3D%27462%27%20height%3D%27433%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/05\/unnamed-2-300x281.png\" alt=\"\" width=\"462\" height=\"433\" \/><\/p>\n<p>\u56fe\u7247 2\uff1a\u901a\u8fc7\u5e7f\u544a\u53d8\u4f53\u6d4b\u8bd5\u5e7f\u544a\u7ec4\u4ef6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u66f4\u597d\u7684\u5206\u6790\u65b9\u6cd5<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u9664\u4e86\u5b9e\u65bd\u65b0\u7684\u6807\u51c6\u5e7f\u544a\u7c7b\u578b\u5916\uff0c\u8c37\u6b4c\u8fd8\u63d0\u4f9b\u4e86\u66f4\u6709\u529b\u7684\u5206\u6790\u673a\u4f1a\u3002\u4ee5\u524d\u5206\u6790 RSA \u7684\u5355\u4e2a\u8d44\u4ea7\u5f88\u590d\u6742\uff0c\u800c\u73b0\u5728\u589e\u52a0\u4e86\u62a5\u544a\u9009\u9879\uff0c\u53ef\u4ee5\u67e5\u770b\u8d44\u4ea7\u5c42\u9762\u3001\u5e7f\u544a\u7cfb\u5217\u5c42\u9762\u4ee5\u53ca\u4e24\u8005\u7ed3\u5408\u7684\u7ee9\u6548\u3002.<\/p>\n<p>\u4e3a\u6b64\uff0c\u53ef\u4f7f\u7528\u754c\u9762\u4e2d \"\u5e7f\u544a\u548c\u6269\u5c55 \"\u9009\u9879\u5361\u7684 \"\u8d44\u4ea7 \"\u90e8\u5206\u4e2d\u7684\u65b0\u8d44\u4ea7\u6027\u80fd\u8bc4\u7ea7\u680f\u3002\u6b64\u5916\uff0c\u8fd8\u53ef\u4ee5\u4f7f\u7528\u754c\u9762\u4e2d\u7684\u8001\u5f0f\u53ef\u9760\u5e7f\u544a\u5f3a\u5ea6\u548c\u5e7f\u544a\u5f3a\u5ea6\u6539\u8fdb\u680f\u6765\u6df1\u5165\u4e86\u89e3\u67d0\u4e9b\u8d44\u4ea7\u7684\u6027\u80fd\u3002.<\/p>\n<p>\u5728\u64b0\u5199 RSA \u65f6\uff0c\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5185\u7f6e\u5de5\u5177\u76f4\u63a5\u67e5\u770b\u5e7f\u544a\u4f18\u52bf\uff0c\u8be5\u5de5\u5177\u53ef\u663e\u793a\u5e7f\u544a\u4f18\u52bf\u5e76\u63d0\u4f9b\u76f4\u63a5\u6539\u8fdb\u8d44\u4ea7\u7684\u5efa\u8bae\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5b9e\u65f6\u4e86\u89e3\u9700\u8981\u505a\u51fa\u54ea\u4e9b\u6539\u53d8\u624d\u80fd\u83b7\u5f97\u4f18\u5f02\u6210\u7ee9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6211\u4eec\u8fd8\u80fd\u5bf9\u8c37\u6b4c\u671f\u5f85\u4ec0\u4e48\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>\u8fd9\u4e00\u8f6c\u53d8\u8868\u660e\uff0c\u8c37\u6b4c\u6b63\u5728\u8ba4\u771f\u8003\u8651\u8fdb\u4e00\u6b65\u5b9e\u73b0\u641c\u7d22\u81ea\u52a8\u5316\u3002\u5c06 RSA \u4f5c\u4e3a\u4e3b\u8981\u5e7f\u544a\u683c\u5f0f\u7684\u4e8b\u5b9e\u4e5f\u8868\u660e\uff0c\u8c37\u6b4c\u4f18\u5148\u8003\u8651\u521b\u65b0\u548c\u5e7f\u544a\u526f\u672c\u7684\u6d4b\u8bd5\u3002.<br \/>\n\u5e7f\u544a\u6d3b\u52a8\u81ea\u52a8\u5316\u7684\u8fd9\u4e00\u6b65\u610f\u5473\u7740\u5e7f\u544a\u4e3b\u624b\u4e2d\u7684\u63a7\u5236\u6743\u51cf\u5c11\u4e86\uff08\u60a8\u4ecd\u7136\u53ef\u4ee5\u901a\u8fc7\u56fa\u5b9a\u8d44\u4ea7\u6765\u884c\u4f7f\u63a7\u5236\u6743\uff09\u3002\u968f\u7740 Google \u6700\u8fd1\u53d1\u5e03\u7684\u5176\u4ed6\u66f4\u65b0\uff0c\u5982\u5339\u914d\u7c7b\u578b\u7684\u66f4\u65b0\u548c\u7ade\u4ef7\u7b56\u7565 tCPA en tROAS \u7684\u8c03\u6574\uff0c\u4ed8\u8d39\u641c\u7d22\u7684\u683c\u5c40\u53d1\u751f\u4e86\u5f88\u5927\u53d8\u5316\u3002\u56e0\u4e3a\u6839\u636e\u73b0\u6709\u7684 ETA\uff0cRSA \u4e0d\u5bb9\u6613\u79fb\u52a8\u6216\u5feb\u901f\u6dfb\u52a0\u5230\u8d26\u6237\u4e2d\u3002\u91cd\u8981\u7684\u662f\u8981\u79ef\u6781\u5e94\u5bf9\uff0c\u5e76\u91c7\u7528\u7a33\u5065\u3001\u9762\u5411\u672a\u6765\u7684\u7b56\u7565\u6765\u5229\u7528\u65b0\u529f\u80fd\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:center;\"><p>\u6587\u7ae0\u6700\u521d\u7531 Emerce \u53d1\u5e03<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.emerce.nl\/achtergrond\/googles-responsive-search-ads-nu-standaard-advertentietype-de-voor-en-nadelen\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u67e5\u770b\u6587\u7ae0<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2021\u5e745\u670817\u65e5<br \/>\n\u8c37\u6b4c\u4e0d\u65ad\u521b\u65b0\uff1a\u54cd\u5e94\u5f0f\u641c\u7d22\u5e7f\u544a\u73b0\u5df2\u6210\u4e3a\u6807\u51c6\u5e7f\u544a\u7c7b\u578b<\/p>","protected":false},"featured_media":63276,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-60934","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/60934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/63276"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=60934"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=60934"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=60934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}