{"id":61449,"date":"2021-07-06T14:20:35","date_gmt":"2021-07-06T13:20:35","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=61449"},"modified":"2024-09-20T17:45:45","modified_gmt":"2024-09-20T16:45:45","slug":"5-good-reasons-to-use-sa360-for-sea-campaigns-in-2021","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/5-good-reasons-to-use-sa360-for-sea-campaigns-in-2021\/","title":{"rendered":"2021 \u5e74\u4f7f\u7528 SA360 \u5f00\u5c55 SEA \u6d3b\u52a8\u7684 5 \u4e2a\u5145\u5206\u7406\u7531"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u514b\u91cc\u65af\u6258\u592b-\u7ea6\u5362<\/h3><\/div>

\u6cd5\u56fd Artefact SEA \u5c0f\u7ec4\u7ec4\u957f<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>

\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/a><\/p>\n<\/div>

<\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u8c37\u6b4c\u641c\u7d22\u5e7f\u544a 360 (SA360)\uff08\u524d\u8eab\u4e3a DoubleClick Search (DS3)\uff09\u662f\u8bb8\u591a\u5e7f\u544a\u5546\u4f7f\u7528\u7684\u5de5\u5177\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u4e2a\u5141\u8bb8\u4e13\u5bb6\u5728\u591a\u4e2a\u641c\u7d22\u5f15\u64ce\u4e0a\u6709\u6548\u7ba1\u7406\u5176\u641c\u7d22\u7f51\u7edc SEA \u8425\u9500\u6d3b\u52a8\u7684\u5e73\u53f0\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u8c37\u6b4c\u641c\u7d22\u5e7f\u544a 360 (SA360)\uff08\u524d\u8eab\u4e3a DoubleClick Search (DS3)\uff09\u662f\u8bb8\u591a\u5e7f\u544a\u5546\u4f7f\u7528\u7684\u5de5\u5177\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u4e2a\u5141\u8bb8\u4e13\u5bb6\u5728\u591a\u4e2a\u641c\u7d22\u5f15\u64ce\u4e0a\u6709\u6548\u7ba1\u7406\u5176\u641c\u7d22\u7f51\u7edc SEA \u8425\u9500\u6d3b\u52a8\u7684\u5e73\u53f0\u3002.<\/p>\n<\/div>

SA360 \u4e0e\u4f20\u7edf\u7684\u8c37\u6b4c\u5e7f\u544a\u4e0d\u540c\u3002\u5728\u53ef\u5b9e\u73b0\u76f4\u89c2\u3001\u5168\u9762\u3001\u591a\u5c42\u6b21 data \u53ef\u89c6\u5316\u7684 Google Data Studio \u53d1\u5e03\u4e4b\u524d\uff0c\u5b83\u5141\u8bb8\u7528\u6237\u901a\u8fc7\u7f16\u7a0b\u81ea\u52a8\u4ea4\u4ed8\u7b49\u65b9\u5f0f\u521b\u5efa\u5546\u4e1a\u667a\u80fd reports\u3002\u4f46\u591a\u5e74\u6765\uff0c\u8c37\u6b4c\u5e7f\u544a\u63d0\u4f9b\u4e86\u8d8a\u6765\u8d8a\u591a\u7684\u81ea\u52a8\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u6a21\u7cca\u4e86\u8fd9\u4e24\u79cd\u5de5\u5177\u4e4b\u95f4\u7684\u754c\u9650\u3002.<\/p>\n<\/div>

\u90a3\u4e48\uff0c\u4e3a\u4ec0\u4e48\u8981\u5728\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u6dfb\u52a0 SA360 \u5c42\u5462\uff1f<\/p>\n<\/div>

1\/ \u5728\u5355\u4e00\u5e73\u53f0\u4e0a\u7ba1\u7406\u6240\u6709\u5f15\u64ce<\/h2><\/div>

\u6839\u636e\u60a8\u7684 SEA \u5e7f\u544a\u6d3b\u52a8\u6240\u5728\u56fd\u5bb6\u7684\u4e0d\u540c\uff0c\u6709\u4e0d\u540c\u7684\u5f15\u64ce\u53ef\u4f9b\u9009\u62e9\u3002\u4f46\u5728\u6b27\u6d32\uff0c\u5927\u591a\u6570\u5e7f\u544a\u5546\u53ea\u4f7f\u7528\u8c37\u6b4c\u548c\u5fae\u8f6f\uff08\u5fc5\u5e94\uff09\u3002.<\/p>\n<\/div>

SA360 \u5c06\u8c37\u6b4c\u548c\u5fae\u8f6f\u7684\u8425\u9500\u6d3b\u52a8\u96c6\u4e2d\u5728\u4e00\u4e2a\u5e73\u53f0\u4e0a\uff0c\u53ef\u4ee5\u540c\u65f6\u8fdb\u884c\u7ba1\u7406\u3001\u5206\u6790\u548c\u4f18\u5316\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u3002.
\n\u767e\u5ea6\u5f15\u64ce\uff08\u548c\u5176\u4ed6\u4e0d\u5e38\u7528\u7684\u5f15\u64ce\uff09\u4e5f\u53ef\u4ee5\u96c6\u6210\uff0c\u4e0d\u8fc7\u7531\u4e8e\u94fe\u63a5\u4e0d\u662f\u672c\u5730\u7684\uff0c\u6240\u4ee5\u8fc7\u7a0b\u6bd4\u8f83\u590d\u6742\u3002.<\/p>\n<\/div>

\u8be5\u529f\u80fd\u4e3b\u8981\u9488\u5bf9\u90a3\u4e9b\u5e0c\u671b\u5236\u5b9a\u5148\u8fdb\u7684 Microsoft \u6218\u7565\u5e76\u5b9e\u73b0\u6700\u5927\u8986\u76d6\u9762\u7684\u5e7f\u544a\u5546\u3002.<\/p>\n<\/div>

2\/ \u53ea\u6709\u4e00\u4e2a data \u62a5\u544a\u6e90<\/h2><\/div>

\u5982\u679c\u4f7f\u7528 Data Studio \u8fdb\u884c\u62a5\u544a\uff0c\u5219\u65e0\u6cd5\u4e0e Microsoft \u5b9e\u73b0\u672c\u5730\u96c6\u6210\u3002\u4f46\u662f\uff0c\u7531\u4e8e SA360 \u662f Google \u534f\u8bae\u6808\u7684\u4e00\u90e8\u5206\uff0c\u56e0\u6b64\u4f7f\u7528 Data Studio \u8fdb\u884c\u591a\u5f15\u64ce\u62a5\u544a\u5f88\u5bb9\u6613\uff0c\u56e0\u4e3a\u53ea\u9700\u8981\u4e00\u4e2a data \u6e90\u3002\u4f46\u5bf9\u4e8e\u5fae\u8f6f\uff0c\u5982\u679c\u4e0d\u4f7f\u7528 SA360\uff0c\u5219\u9700\u8981\u81ea\u5b9a\u4e49\u8fde\u63a5\u5668\u3002.<\/p>\n<\/div>

3\/ \u8f7b\u677e\u7ba1\u7406\u5e93\u5b58\u5206\u914d<\/h2><\/div>

\u968f\u7740\u5f53\u524d\u5e02\u573a\u8d8b\u5411\u4e8e\u81ea\u52a8\u5316\u548c\u7b80\u5316 SEA \u7ed3\u6784\uff0cSA360 \u7684\u53e6\u4e00\u4e2a\u4f18\u52bf\u662f\u5e93\u5b58\u7ba1\u7406\u3002\u8fd9\u5f97\u76ca\u4e8e\u8be5\u5de5\u5177\u4e13\u6709\u7684 \u201c\u5e93\u5b58\u6d3b\u52a8 \u201d\u529f\u80fd\u3002.<\/p>\n<\/div>

\u9664\u8c37\u6b4c\u5e7f\u544a\u6700\u8fd1\u7684 targeting \u53d1\u5c55\u5916\uff0c\u81ea\u52a8\u7ba1\u7406\u5e7f\u544a\u6295\u653e\u7684\u4e3b\u8981\u529f\u80fd\u662f DSA\uff0c\u4f46\u5bf9\u4e8e\u8fd9\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u5173\u952e\u5b57\u3001\u5e7f\u544a\u548c retargeting \u7684\u9009\u62e9\u5e76\u4e0d\u5b8c\u5168\u53d7\u63a7\u3002.<\/p>\n<\/div>

\u901a\u8fc7\u5e93\u5b58\u5e7f\u544a\u7cfb\u5217\uff0c\u53ef\u4ee5\u7ba1\u7406\u6574\u4e2a\u4ea7\u4e1a\u94fe\uff0c\u5e76\u901a\u8fc7\u4ea7\u54c1\u6d41\u7a0b\u9a8c\u8bc1\u5e7f\u544a\u5143\u7d20\u7684\u521b\u5efa\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5728\u60a8\u9500\u552e\u7684\u6240\u6709\u9152\u5e97\u4ee5\u53ca\u4ea7\u54c1\u76ee\u5f55\u4e0a\u6295\u653e\u5e7f\u544a\u3002\u5e7f\u544a\u7cfb\u5217\u4f1a\u81ea\u52a8\u521b\u5efa\u5173\u952e\u5b57\u548c\u76f8\u5173\u5e7f\u544a\uff0c\u5e76\u5728\u754c\u9762\u4e0a\u76f4\u63a5\u663e\u793a\u3002\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\u4e0e\u624b\u52a8\u5f00\u53d1\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u4f3c\uff1b\u533a\u522b\u5728\u4e8e\u6839\u636e\u6d41\u7a0b\u4e2d\u7684\u53ef\u7528\u5185\u5bb9\u521b\u5efa\u548c\u5220\u9664\u5143\u7d20\u3002.<\/p>\n<\/div>

\u8fd8\u53ef\u4ee5\u4ece\u6d41\u7a0b\u4e2d\u6dfb\u52a0\u52a8\u6001\u5143\u7d20\uff0c\u5982\u4ef7\u683c\u3001\u5e93\u5b58\u6216\u4ea7\u54c1\u4f18\u52bf\u3002\u5b9e\u65bd\u8fc7\u7a0b\u5f88\u590d\u6742\uff0c\u56e0\u4e3a\u5fc5\u987b\u9884\u89c1\u5230\u5404\u79cd\u60c5\u51b5\uff0c\u6bd4\u5982\u4e00\u5bb6\u540d\u4e3a \u201cPleasant Inn \u201d\u7684\u9152\u5e97\u7684\u5173\u952e\u8bcd\u8fc7\u4e8e\u901a\u7528\uff0c\u6216\u8005\u9152\u5e97\u540d\u79f0\u592a\u957f\uff0c\u4e0d\u9002\u5408\u5e7f\u544a\u3002\u56e0\u6b64\uff0c\u6709\u5fc5\u8981\u4e8b\u5148\u4ed4\u7ec6\u8003\u8651\u5e7f\u544a\u7cfb\u5217\u7684\u7ed3\u6784\u3002\u76f8\u5173\u5173\u952e\u8bcd\u662f\u4ec0\u4e48\uff1f\u5e7f\u544a\u5e94\u8be5\u662f\u4ec0\u4e48\u6837\u7684\uff1f\u5207\u8bb0\u51c6\u5907\u597d\u5907\u7528\u5e7f\u544a\uff0c\u4ee5\u9632\u60a8\u7684\u5143\u7d20\u4e0d\u7b26\u5408\u5b57\u7b26\u9650\u5236\u3002.<\/p>\n<\/div>

\u8be5\u529f\u80fd\u4e3b\u8981\u9488\u5bf9\u90a3\u4e9b\u5e0c\u671b\u8282\u7701\u65f6\u95f4\u3001\u62e5\u6709\u5927\u91cf\u4ea7\u54c1\u76ee\u5f55\u3001\u9700\u8981\u6839\u636e\u4ea7\u54c1\u5e93\u5b58\u6fc0\u6d3b\u6216\u505c\u7528\u8425\u9500\u6d3b\u52a8\u7684\u5e7f\u544a\u5ba2\u6237\u3002.<\/p>\n<\/div>

4\/ \u5229\u7528\u5fae\u8f6c\u5316\u548c\u5f52\u56e0\u6a21\u578b\u5b8c\u5584\u7ba1\u7406<\/h2><\/div>

Google Ads \u5b9a\u671f\u5c06\u65b0\u529f\u80fd\u6574\u5408\u5230\u5176\u5f52\u56e0\u548c\u7ba1\u7406\u6a21\u578b\u4e2d\u3002\u867d\u7136\u6bd4\u8f83\u8fd9\u4e9b\u6a21\u578b\u5f88\u5bb9\u6613\uff0c\u4f46\u540c\u65f6\u4f7f\u7528\u5b83\u4eec\u6765\u7ba1\u7406\u8425\u9500\u6d3b\u52a8\u5219\u66f4\u4e3a\u590d\u6742\u3002\u6b64\u5916\uff0c\u5728\u4e0d\u540c\u7684\u8f6c\u6362\u884c\u4e3a\uff08\u5982\u9500\u552e\u7ebf\u7d22\u3001\u9500\u552e\u989d\u548c\u5bf9\u96f6\u552e\u5546\u7684\u70b9\u51fb\uff09\u4e4b\u95f4\u8fdb\u884c\u52a0\u6743\u4e5f\u5f88\u96be\u5b9e\u73b0\u3002.<\/p>\n<\/div>

\u901a\u8fc7 SA360\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u6d3b\u52a8\u76ee\u6807\uff0c\u7ed3\u5408\u4e0d\u540c\u7ea7\u522b\u7684\u53ef\u8bfb\u6027\uff0c\u5bf9\u884c\u52a8\u8fdb\u884c\u7ec4\u5408\u548c\u4f18\u5148\u6392\u5e8f\uff08\u4f8b\u5982\uff0c\u4e00\u6b21\u9500\u552e\u7b49\u4e8e 5 \u4e2a\u6f5c\u5728\u5ba2\u6237\uff09\u3002\u8fd8\u63d0\u4f9b\u4f18\u5316\u3001\u81ea\u52a8\u7b56\u7565\u548c\u62a5\u544a\u6a21\u677f\u3002.<\/p>\n<\/div>

\u8be5\u529f\u80fd\u7279\u522b\u9002\u5408\u62e5\u6709\u590d\u6742\u8f6c\u6362\u76ee\u6807\u548c\u9ad8\u7ea7\u5f52\u56e0\u6a21\u578b\u77e5\u8bc6\u7684\u5e7f\u544a\u5ba2\u6237\u3002.<\/p>\n<\/div>

5\/ \u4f7f\u7528\u516c\u53f8 data \u8fdb\u884c\u66f4\u591a\u4e2a\u6027\u5316\u8bbe\u7f6e<\/h2><\/div>

\u8fd8\u6709\u66f4\u9ad8\u7ea7\u7684\u529f\u80fd\uff0c\u5982\u516c\u53f8 data\u3002\u516c\u53f8 data \u5141\u8bb8\u60a8\u6839\u636e\u4e0d\u540c\u7684\u6807\u51c6\uff08\u5982\u5929\u6c14\uff09\u4e2a\u6027\u5316\u60a8\u7684\u5e7f\u544a\u3002\u8fd9\u9879\u529f\u80fd\u5c1a\u672a\u88ab\u5e7f\u544a\u5546\u5e7f\u6cdb\u4f7f\u7528\uff0c\u56e0\u4e3a\u5b83\u9700\u8981\u5f00\u53d1\u4e00\u4e2a\u6d41\u7a0b\uff0c\u6253\u7834\u4e0d\u540c\u90e8\u95e8\u4e4b\u95f4\u7684\u5b64\u5c9b\uff0c\u4ee5\u4fbf\u6574\u5408\u65b0\u7684\u53d8\u91cf\u3002.<\/p>\n<\/div>

\u8be5\u529f\u80fd\u9488\u5bf9\u7684\u662f\u9762\u4e34\u66f4\u590d\u6742\u3001\u66f4\u9ad8\u7ea7\u4e1a\u52a1\u6311\u6218\u7684\u5e7f\u544a\u5ba2\u6237\uff0c\u9664\u4e86\u8003\u8651\u76c8\u5229\u80fd\u529b\u6216\u9500\u91cf\u5916\uff0c\u8fd8\u8003\u8651\u5176\u4ed6\u56e0\u7d20\u3002.<\/p>\n<\/div>

\u90a3\u4e48\uff0c\u4f60\u771f\u7684\u9700\u8981 SA360 \u6765\u7ba1\u7406\u4f60\u7684\u641c\u7d22\u8425\u9500\u6d3b\u52a8\u5417\uff1f<\/h2><\/div>

SA360 \u5bf9\u4e8e\u62e5\u6709\u590d\u6742\u4ea7\u54c1\u76ee\u5f55\u3001\u5728\u591a\u4e2a\u5f15\u64ce\u4e0a\u6295\u653e\u5e7f\u544a\u3001\u6570\u5b57\u6280\u672f\u6210\u719f\uff08\u4f7f\u7528\u8ba2\u9605\u548c\u6d41\u7545\u4f7f\u7528\u5f52\u56e0\u6a21\u578b\uff09\u7684\u5e7f\u544a\u4e3b\u6765\u8bf4\u5177\u6709\u6218\u7565\u610f\u4e49\u3002\u4f46\u5bf9\u4e8e\u7ecf\u9a8c\u4e0d\u8db3\u3001\u6ca1\u6709\u9884\u7b97\u6295\u8d44\u6b64\u7c7b\u5de5\u5177\u7684\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8c37\u6b4c\u5e7f\u544a\uff08\u6216\u5fae\u8f6f\u5e7f\u544a\uff09\u662f\u6700\u7ecf\u6d4e\u3001\u6700\u5b9e\u7528\u7684\u89e3\u51b3\u65b9\u6848\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article>

<\/span><\/a><\/span>

\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/a><\/p>\n<\/div>

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.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

2021\u5e747\u67081\u65e5
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