{"id":617058,"date":"2025-05-29T07:29:43","date_gmt":"2025-05-29T06:29:43","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=617058"},"modified":"2025-07-08T13:49:54","modified_gmt":"2025-07-08T12:49:54","slug":"google-marketing-live-2025","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/google-marketing-live-2025\/","title":{"rendered":"2025 \u5e74\u8c37\u6b4c\u8425\u9500\u73b0\u573a\uff1a\u8c37\u6b4c\u3001YouTube \u53ca\u5176\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u4e2d\u7684\u4eba\u5de5\u667a\u80fd\u3001\u591a\u6a21\u6001\u641c\u7d22\u548c\u4ee3\u7406\u4f53\u9a8c"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/DIRK-MELIEF.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image hover-enable\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" onclick=\"url\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u5fb7\u514b-\u6885\u5229\u592b<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u80fd\u4e0e Data \u5e02\u573a\u8425\u9500\u9ad8\u7ea7\u603b\u76d1<\/span>, Artefact \u5317\u6b27<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Veronica-Campana.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image hover-enable\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" onclick=\"url\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">\u7ef4\u7f57\u59ae\u5361-\u574e\u5e15\u7eb3<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u82f1\u56fd Artefact \u5c55\u793a\u4e0e\u793e\u4ea4\u90e8\u4e3b\u7ba1<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p><strong>\u7231\u5c14\u5170\u90fd\u67cf\u6797<\/strong> - \u8d70\u51fa \"2025 \u8c37\u6b4c\u8425\u9500\u73b0\u573a\"\uff08Google Marketing Live 2025\uff09\uff0c\u6709\u4e00\u70b9\u975e\u5e38\u6e05\u6670\uff1a\u6211\u4eec\u4e00\u76f4\u5728\u62bd\u8c61\u5730\u8ba8\u8bba\u7684\u672a\u6765\u5df2\u7ecf\u5230\u6765\u3002\u8c37\u6b4c\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u6216\u5e7f\u544a\u5e73\u53f0\uff1b\u5b83\u6b63\u5728\u8fc5\u901f\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u5728\u8fd9\u4e2a\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u6587\u5b57\u3001\u8bed\u97f3\u3001\u89c6\u9891\u548c\u56fe\u50cf\u76f8\u4e92\u878d\u5408\uff0c\u521b\u9020\u51fa\u771f\u6b63\u7684\u591a\u6a21\u6001\u548c\u65e5\u76ca\u4ee3\u7406\u5316\u7684\u7528\u6237\u4f53\u9a8c\u3002\u5bf9\u4e8e\u6211\u4eec\u5728\u96f6\u552e\u3001\u5962\u4f88\u54c1\u3001\u7535\u5b50\u5546\u52a1\u3001\u94f6\u884c\u3001\u4fdd\u9669\u3001\u7535\u4fe1\u3001CPG \u751a\u81f3 B2B \u9886\u57df\u7684\u6240\u6709\u5ba2\u6237\u6765\u8bf4\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u53e6\u4e00\u6ce2\u66f4\u65b0\uff0c\u800c\u662f\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u548c\u4f01\u4e1a\u4e4b\u95f4\u8054\u7cfb\u65b9\u5f0f\u7684\u6839\u672c\u8f6c\u53d8\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>\u9996\u8981\u4e3b\u9898\u662f\u4ec0\u4e48\uff1f\u4eba\u5de5\u667a\u80fd\u73b0\u5df2\u6210\u4e3a\u8c37\u6b4c\u5e7f\u544a\u548c\u641c\u7d22\u4ea7\u54c1\u7684\u57fa\u77f3\uff0c\u6709\u671b\u5b9e\u73b0\u524d\u6240\u672a\u6709\u7684\u4e2a\u6027\u5316\u548c\u81ea\u52a8\u5316\u6c34\u5e73\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u5c06\u4e3a\u53c2\u4e0e\u63d0\u4f9b\u65b0\u7684\u9014\u5f84\u3002\u8981\u5b9e\u73b0\u8fd9\u4e00\u70b9\uff0c\u5c31\u5fc5\u987b\u50cf\u4ee5\u524d\u4e00\u6837\uff0c\u5728 data \u4fe1\u53f7\u3001\u4e1a\u52a1 data \u548c 1P audience \u65b9\u9762\u6253\u4e0b\u575a\u5b9e\u7684\u57fa\u7840\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u641c\u7d22\u7684\u65b0\u9762\u8c8c\u8d85\u8d8a\u67e5\u8be2\u6846<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u4e5f\u8bb8\u6700\u5177\u53d8\u9769\u6027\u7684\u516c\u544a\u662f\u56f4\u7ed5\u8c37\u6b4c\u641c\u7d22\u672c\u8eab\u7684\u53d1\u5c55\u800c\u53d1\u5e03\u7684\u3002\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u8fd9\u6837\u4e00\u4e2a\u65f6\u4ee3\uff1a\u641c\u7d22\u4e0d\u518d\u662f\u952e\u5165\u67e5\u8be2\uff0c\u800c\u662f\u76f4\u89c2\u7684\u591a\u6a21\u6001\u4ea4\u4e92\u3002.<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-search-ai-brand-discovery\/\" target=\"_blank\" rel=\"noopener\"><b>\u4eba\u5de5\u667a\u80fd\u6982\u8ff0\u548c\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u4e2d\u7684\u5e7f\u544a<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> \u8c37\u6b4c\u6b63\u5728\u5c06\u5e7f\u544a\u65e0\u7f1d\u6574\u5408\u5230\u65b0\u7684\u4eba\u5de5\u667a\u80fd\u641c\u7d22\u54cd\u5e94\u548c\u4e13\u7528\u7684 \u201c\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f \u201d\u4e2d\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684\u54c1\u724c\u4e0d\u4ec5\u53ef\u4ee5\u51fa\u73b0\u5728\u4f20\u7edf\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u8fd8\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u4e2a\u76f8\u5173\u7684\u4e0a\u4e0b\u6587\u89e3\u51b3\u65b9\u6848\u51fa\u73b0\u5728\u4eba\u5de5\u667a\u80fd\u751f\u6210\u7684\u6458\u8981\u548c\u4f1a\u8bdd\u63a2\u7d22\u4e2d\u3002\u8bd5\u60f3\u4e00\u4e0b\uff0c\u5982\u679c\u7528\u6237\u8ba1\u5212\u5ea6\u5047\uff0c\u4eba\u5de5\u667a\u80fd\u6a21\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u63a2\u7d22\u76ee\u7684\u5730\u3001\u67e5\u627e\u822a\u73ed\u5e76\u9884\u8ba2\u4f4f\u5bbf\uff0c\u800c\u60a8\u7684\u54c1\u724c\u5219\u4f1a\u987a\u7406\u6210\u7ae0\u5730\u51fa\u73b0\u5728\u4e0b\u4e00\u6b65\u7684\u6709\u673a\u641c\u7d22\u7ed3\u679c\u548c\u5e7f\u544a\u4e2d\u3002\u786e\u4fdd\u4e3a\u8fd9\u4e00\u53d8\u5316\u505a\u597d\u51c6\u5907\uff0c\u5e76 <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/05\/succeeding-in-ai-search\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\"> \u4ecd\u7136\u975e\u5e38\u91cd\u8981\uff01<\/span><\/li>\n<li><b>\u591a\u6a21\u5f0f\u3001\u4ee3\u7406\u5f0f\u7684\u672a\u6765\uff1a<\/b><span style=\"font-weight: 400;\"> \u8c37\u6b4c\u7684\u641c\u7d22\u529f\u80fd\u6b63\u5728\u4ece\u7b80\u5355\u5730\u5904\u7406\u7528\u6237\u67e5\u8be2\u53d1\u5c55\u5230\u7406\u89e3\u8fd9\u4e9b\u641c\u7d22\u80cc\u540e\u7684\u6f5c\u5728\u610f\u56fe\u3002\u7ed3\u5408 \u201c\u5708\u5185\u641c\u7d22 \u201d\u7b49\u529f\u80fd\uff0c\u8fd9\u9884\u793a\u7740\u8c37\u6b4c\u63d0\u4f9b\u6574\u4f53\u4f53\u9a8c\u7684\u96c4\u5fc3\u58ee\u5fd7\u3002\u8fd9\u5c31\u662f\u8981\u7406\u89e3\u6765\u81ea\u6587\u672c\u3001\u8bed\u97f3\u3001\u56fe\u50cf\u3001\u89c6\u9891\u7b49\u5404\u79cd\u8f93\u5165\u7684\u610f\u56fe\uff0c\u5e76\u6709\u53ef\u80fd\u6839\u636e\u8fd9\u4e9b\u610f\u56fe\u91c7\u53d6\u884c\u52a8\uff0c\u4ece\u81ea\u52a8\u8d2d\u7269\u5230\u9884\u8ba2\u3002\u8fd9\u79cd \u201c\u4ee3\u7406 \u201d\u80fd\u529b\uff0c\u5373\u8c37\u6b4c\u80fd\u4e3a\u7528\u6237\u5904\u7406\u4efb\u52a1\uff0c\u662f\u8c37\u6b4c\u5728\u63d0\u4f9b\u670d\u52a1\u65b9\u9762\u7684\u72ec\u7279\u4f18\u52bf\uff0c\u56e0\u4e3a\u8c37\u6b4c\u5728\u6280\u672f\u3001\u5e73\u53f0\u548c\u5e7f\u544a\u65b9\u9762\u8fdb\u884c\u4e86\u6df1\u5ea6\u6574\u5408\u3002. <\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u52a8\u529b\u5305\u201c\uff1a\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u6d3b\u52a8\u5f15\u64ce<\/h2><\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-05-28 at 03.31.34\" rel=\"noopener\"><img decoding=\"async\" width=\"1240\" height=\"588\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34.png\" alt class=\"lazyload img-responsive wp-image-617691\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271240%27%20height%3D%27588%27%20viewBox%3D%270%200%201240%20588%27%3E%3Crect%20width%3D%271240%27%20height%3D%27588%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34-200x95.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34-400x190.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34-600x285.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34-800x379.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34-1200x569.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.31.34.png 1240w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1240px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u63a8\u51fa\u4e86 \u201cThe Power Pack\u201d\uff0c\u5305\u62ec\u6027\u80fd\u6700\u5927\u5316\u3001\u641c\u7d22\u6d3b\u52a8\u7684\u4eba\u5de5\u667a\u80fd\u6700\u5927\u5316\u548c\u9700\u6c42\u751f\u6210\uff0c\u4f5c\u4e3a\u5b9e\u73b0\u4e0b\u4e00\u7ea7\u522b\u6027\u80fd\u7684\u6838\u5fc3\u5957\u4ef6\u3002.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.google\/products\/ads-commerce\/google-ai-max-for-search-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>\u4eba\u5de5\u667a\u80fd\u6700\u5927\u641c\u7d22<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> \u8fd9\u6709\u671b\u5c06\u8986\u76d6\u8303\u56f4\u6269\u5927\u5230\u65b0\u7684\u76f8\u5173\u67e5\u8be2\uff0c\u5e76\u901a\u8fc7\u4e2a\u6027\u5316\u521b\u610f\u548c\u7740\u9646\u9875\u9762\u8fdb\u884c\u4eba\u5de5\u667a\u80fd\u641c\u7d22\uff0c\u6240\u6709\u8fd9\u4e00\u5207\u53ea\u9700\u4e00\u6b21\u70b9\u51fb\u5373\u53ef\u5b8c\u6210\u3002\u5bf9\u4e8e\u4e25\u91cd\u4f9d\u8d56\u7cbe\u786e\/\u77ed\u8bed\u5339\u914d\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u8c37\u6b4c\u6307\u51fa\u5176\u8f6c\u5316\u7387\u6216\u4ef7\u503c\u901a\u5e38\u53ef\u63d0\u5347 27%\u3002.<\/span><\/li>\n<li><b>PMax \u548c\u9700\u6c42\u751f\u6210\u589e\u5f3a\u529f\u80fd\uff1a<\/b><span style=\"font-weight: 400;\"> Performance Max \u83b7\u5f97\u4e86\u81f3\u5173\u91cd\u8981\u7684\u66f4\u65b0\uff0c\u5982\u6e20\u9053\u6027\u80fd\u62a5\u544a\u548c\u641c\u7d22\u6761\u4ef6\u62a5\u544a\uff0c\u4ece\u800c\u63d0\u4f9b\u4e86\u66f4\u9ad8\u7684\u900f\u660e\u5ea6\u3002Demand Gen \u6b63\u5728\u901a\u8fc7\u5730\u56fe\u5e93\u5b58\u548c\u65b0\u7684\u5ba2\u6237\u83b7\u53d6\u76ee\u6807\u8fdb\u884c\u6269\u5c55\uff0c\u8fd9\u5bf9\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u91cd\u65b0\u8ba4\u8bc6\u6d4b\u91cf\uff1a\u590d\u6742\u4e16\u754c\u4e2d\u7684\u6e05\u6670\u5ea6<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u5bf9\u4e8e\u5927\u578b\u54c1\u724c\u800c\u8a00\uff0c\u7a33\u5065\u7684\u6d4b\u91cf\u548c\u5f52\u56e0\u81f3\u5173\u91cd\u8981\u3002GML 2025 \u5728\u8fd9\u65b9\u9762\u8fdb\u884c\u4e86\u91cd\u5927\u66f4\u65b0\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/16214371?hl=en\" target=\"_blank\" rel=\"noopener\"><b>\u8c37\u6b4c\u6807\u7b7e\u7f51\u5173<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> \u8fd9\u79cd\u65b0\u8bbe\u7f6e\u5c06\u4e8e 9 \u6708\u4efd\u63a8\u51fa\uff0c\u65e8\u5728\u901a\u8fc7\u4ece\u7f51\u7ad9\u81ea\u5df1\u7684\u670d\u52a1\u5668\u63d0\u4f9b\u6807\u7b7e\u6765\u63d0\u9ad8\u6d4b\u91cf\u4fe1\u53f7\u7684\u6027\u80fd\u548c\u5f39\u6027\u3002\u4f7f\u7528\u8fd9\u79cd\u65b9\u6cd5\u7684\u5e7f\u544a\u5546\u5df2\u7ecf\u770b\u5230\u4fe1\u53f7\u7684 11% \u63d0\u5347\u3002\u8fd9\u662f\u503c\u5f97\u4fe1\u8d56\u7684 data \u7684\u57fa\u7840\u3002.<\/span><\/li>\n<li><b>\u5f52\u5c5e\u54c1\u724c\u641c\u7d22\uff1a<\/b><span style=\"font-weight: 400;\"> \u8be5\u6307\u6807\u5df2\u5728 Google Ads \u548c DV360 \u4e2d\u63a8\u51fa\uff0c\u53ef\u76f4\u63a5\u663e\u793a YouTube \u54c1\u724c\u63a8\u5e7f\u5de5\u4f5c\u5bf9\u54c1\u724c\u641c\u7d22\u91cf\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u66f4\u6e05\u6670\u5730\u663e\u793a\u4e0a\u5c42\u6e20\u9053\u6d3b\u52a8\u4e0e\u641c\u7d22\u610f\u56fe\u4e4b\u95f4\u7684\u8054\u7cfb\u3002.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Attributed_brand_searches.mp4\" type=\"video\/mp4\">\u62b1\u6b49\uff0c\u60a8\u7684\u6d4f\u89c8\u5668\u4e0d\u652f\u6301\u5d4c\u5165\u5f0f\u89c6\u9891\u3002.<\/video><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GA4 \u8de8\u6e20\u9053\u80fd\u529b\uff1a<\/b><span style=\"font-weight: 400;\"> Google Analytics \u6b63\u5728\u589e\u5f3a\uff0c\u4ee5\u5b9e\u73b0\u66f4\u597d\u7684\u8de8\u6e20\u9053\u6d4b\u91cf\uff0c\u5305\u62ec\u6539\u8fdb\u4e0e Snap \u548c Meta \u7b49\u793e\u4ea4\u5e73\u53f0\u7684\u96c6\u6210\uff0c\u4ee5\u5b9e\u73b0\u66f4\u4e30\u5bcc\u7684 data-driven \u5f52\u56e0\u3002. <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/14896117\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u65b0\u7684\u9884\u7b97\u7f16\u5236\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\"> GA4 \u8fd8\u5c06\u5e2e\u52a9\u56de\u7b54\u6709\u5173\u6536\u5165\u76ee\u6807\u7684\u5173\u952e\u95ee\u9898\uff0c\u5e76\u5e2e\u52a9\u60a8\u89c4\u5212\u8425\u9500\u6d3b\u52a8\u3002.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.artefact.com\/zh\/offers\/marketing-data-driven\/measurements-mroi-insights\/\"><b>Meridian for MMM<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> \u8c37\u6b4c\u7684\u5f00\u6e90\u8425\u9500\u7ec4\u5408\u5efa\u6a21\uff08MMM\uff09\u89e3\u51b3\u65b9\u6848 Meridian \u5c06\u83b7\u5f97\u4e00\u4e2a\u5e94\u7528\u7a0b\u5e8f\u63a5\u53e3\uff08API\uff09\uff0c\u7528\u4e8e\u66f4\u9891\u7e41\u5730\u8bf7\u6c42 data \u548c\u4ea4\u4e92\u5f0f\u60c5\u666f\u89c4\u5212\u5668\uff0c\u4ee5\u66f4\u597d\u5730\u4f18\u5316\u5404\u6e20\u9053\u7684\u652f\u51fa\u3002.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u6211\u4eec\u5f88\u9ad8\u5174\u770b\u5230\u6211\u4eec\u7684\u540d\u5b57\u548c\u5fbd\u6807\u51fa\u73b0\u5728\u5c4f\u5e55\u4e0a\uff0c\u6211\u4eec\u662f\u8c37\u6b4c\u7684\u91cd\u8981\u5168\u7403\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\uff0c\u5e2e\u52a9\u8c37\u6b4c\u5efa\u7acb\u548c\u6574\u5408\u4e86\u6211\u4eec\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002 <\/span><a href=\"https:\/\/www.artefact.com\/zh\/offers\/marketing-data-driven\/measurements-mroi-insights\/\"><span style=\"font-weight: 400;\">\u5b50\u5348\u7ebf MMM<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u4f60\u7684\u7ec4\u7ec7\u4e2d\u3002.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-05-28 at 03.39.48\" rel=\"noopener\"><img decoding=\"async\" width=\"2138\" height=\"1074\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48.png\" alt class=\"lazyload img-responsive wp-image-617693\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272138%27%20height%3D%271074%27%20viewBox%3D%270%200%202138%201074%27%3E%3Crect%20width%3D%272138%27%20height%3D%271074%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48-200x100.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48-400x201.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48-600x301.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48-800x402.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48-1200x603.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.39.48.png 2138w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2138px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data \u7ecf\u7406\u4e0e\u673a\u5bc6\u5339\u914d\uff1a<\/b><span style=\"font-weight: 400;\"> Data \u7ba1\u7406\u5668\u5c06\u6709\u52a9\u4e8e\u7edf\u4e00 first-party data \u4fe1\u53f7\u6e90\uff0c\u540c\u65f6\u6b63\u5728\u6269\u5927\u673a\u5bc6\u5339\u914d\u8303\u56f4\uff0c\u4ee5\u786e\u4fdd\u5b89\u5168\u5904\u7406\u7528\u4e8e\u6d4b\u91cf\u548c audience \u89e3\u51b3\u65b9\u6848\u7684 data \u4fe1\u53f7\u3002.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u7684\u5d1b\u8d77\uff1a\u60a8\u7684\u65b0\u4e13\u5bb6\u4f19\u4f34<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u6b63\u5728\u5c06 \u201cAgentic \u529f\u80fd \u201d\u76f4\u63a5\u5d4c\u5165\u5176\u5e73\u53f0--\u672c\u8d28\u4e0a\uff0c\u5b83\u662f\u8c37\u6b4c\u5e7f\u544a\u3001\u8c37\u6b4c\u5206\u6790\uff0c\u751a\u81f3\u662f\u8de8\u7f51\u7ad9\u8425\u9500\u987e\u95ee\u7684\u4eba\u5de5\u667a\u80fd\u4e13\u5bb6\u3002.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9e\u9645\u610f\u4e49\uff1a<\/b><span style=\"font-weight: 400;\"> \u8fd9\u7edd\u975e\u7a7a\u7a74\u6765\u98ce\u3002\u8fd9\u4e9b\u4eba\u5de5\u667a\u80fd\u4ee3\u7406\u53ef\u4ee5\u534f\u52a9\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3001\u63d0\u51fa\u4f18\u5316\u5efa\u8bae\u3001\u751f\u6210 reports \u5e76\u4e3b\u52a8\u53d1\u73b0\u95ee\u9898\u3002\u5bf9\u4e8e\u5927\u578b\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u5728\u8bbe\u7f6e\u548c\u65e5\u5e38\u4f18\u5316\u4e0a\u6240\u82b1\u8d39\u7684\u65f6\u95f4\u5c06\u5927\u5e45\u51cf\u5c11\uff0c\u4ece\u800c\u817e\u51fa\u8d44\u6e90\u548c\u9884\u7b97\u7528\u4e8e\u6218\u7565\u4e3e\u63aa--\u8fd9\u6709\u53ef\u80fd\u8fdb\u4e00\u6b65\u63a8\u52a8\u8c37\u6b4c\u5e7f\u544a\u673a\u5668\u7684\u53d1\u5c55\uff0c\u800c\u4e14\u6548\u7387\u66f4\u9ad8\u3002.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u89c4\u6a21\u5316\u8d2d\u7269\u4f53\u9a8c\u548c\u521b\u610f<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u8d2d\u7269\u7684 CTV \u548c\u520a\u5934\uff1a<\/b><span style=\"font-weight: 400;\"> YouTube \u6700\u663e\u773c\u7684\u4f4d\u7f6e--Masthead \u73b0\u5728\u53ef\u4ee5\u5728\u79fb\u52a8\u7aef\u8d2d\u7269\uff0c\u800c Shoppable CTV \u4f53\u9a8c\uff08\u7531 Google Merchant Centre \u63d0\u4f9b\u652f\u6301\uff09\u5c06\u4e8e\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u5e94\u7528\u4e8e Demand Gen \u548c PMax \u6d3b\u52a8\uff0c\u8fd9\u4f7f\u5f97 DV360 \u6210\u4e3a\u5728\u5927\u5c4f\u5e55\u4e0a\u63a5\u89e6 audience \u7528\u6237\u7684\u66f4\u91cd\u8981\u5e73\u53f0\u3002.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-05-28 at 03.41.50\" rel=\"noopener\"><img decoding=\"async\" width=\"1366\" height=\"778\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50.png\" alt class=\"lazyload img-responsive wp-image-617695\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271366%27%20height%3D%27778%27%20viewBox%3D%270%200%201366%20778%27%3E%3Crect%20width%3D%271366%27%20height%3D%27778%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50-200x114.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50-400x228.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50-600x342.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50-800x456.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50-1200x683.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.41.50.png 1366w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1366px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4eba\u5de5\u667a\u80fd\u52a9\u529b\u521b\u610f\uff1a<\/b><span style=\"font-weight: 400;\"> Asset Studio \u7b49\u5de5\u5177\u5c06\u4e3a GenAI \u521b\u610f\u5de5\u5177\u63d0\u4f9b\u4e00\u4e2a\u96c6\u4e2d\u67a2\u7ebd\uff0c\u800c\u6beb\u4e0d\u8d39\u529b\u5730\u91cd\u65b0\u683c\u5f0f\u5316\u548c\u6269\u5c55\u89c6\u9891\u7684\u529f\u80fd\u5c06\u6709\u52a9\u4e8e\u4e3a\u4e0d\u540c\u5e73\u53f0\u6269\u5c55\u521b\u610f\u5236\u4f5c\u3002.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.artefact.com\/zh\/industries\/data-ai-for-travel-tourism-transportation\/\"><b>\u65c5\u884c\u548c\u65c5\u6e38\u884c\u4e1a\u4e13\u7528<\/b><\/a><b>:\u8c37\u6b4c\u62d3\u5c55\u65c5\u6e38\u5e7f\u544a\u529f\u80fd\uff0c\u63d0\u4f9b\u65b0\u7684\u5782\u76f4\u9886\u57df\u548c\u7edf\u4e00\u7684\u5e7f\u544a\u6d3b\u52a8\u4f53\u9a8c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u6b63\u5728\u6269\u5927\u5176\u65c5\u6e38\u5e7f\u544a\u670d\u52a1\uff0c\u63a8\u51fa\u65b0\u7684\u5782\u76f4\u9886\u57df\uff0c\u5305\u62ec\u6c7d\u8f66\u79df\u8d41\u3001\u5ea6\u5047\u79df\u8d41\u3001\u6d3b\u52a8\u548c\u822a\u73ed\u3002\u8fd9\u4e00\u6269\u5c55\u65e8\u5728\u5e2e\u52a9\u5e7f\u544a\u5546\u901a\u8fc7\u66f4\u52a0\u7edf\u4e00\u548c\u7b80\u5316\u7684\u5e7f\u544a\u6d3b\u52a8\u4f53\u9a8c\u4e0e\u65c5\u884c\u8005\u5efa\u7acb\u8054\u7cfb\u3002\u901a\u8fc7\u8fd9\u4e9b\u589e\u5f3a\u529f\u80fd\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6253\u9020\u5177\u6709\u5f71\u54cd\u529b\u7684\u4f53\u9a8c\uff1a<\/b><span style=\"font-weight: 400;\"> \u4f7f\u7528 artificial intelligence \u521b\u9020\u6709\u7528\u4e14\u5438\u5f15\u4eba\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u5728\u975e\u7ebf\u6027\u65c5\u884c\u65c5\u7a0b\u4e2d\u5f15\u8d77\u5171\u9e23\u3002.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8ba9\u65c5\u884c\u8005\u53c2\u4e0e\u5230\u6bcf\u4e2a\u9636\u6bb5\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u4e30\u5bcc\u3001\u53ef\u6269\u5c55\u7684\u65c5\u6e38\u8d44\u8baf\u5185\u5bb9\u63a5\u89e6\u7528\u6237\uff0c\u63a8\u52a8\u4ece\u7075\u611f\u5230\u9884\u8ba2\u7684\u6574\u4e2a\u8fc7\u7a0b\u3002.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f18\u5316\u589e\u957f\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u5148\u8fdb\u7684\u8425\u9500\u6d3b\u52a8\u7ba1\u7406\u5de5\u5177\uff0c\u7b80\u5316\u64cd\u4f5c\u5e76\u63d0\u9ad8\u7ee9\u6548\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u9ad8\u5c42\u6b21\u7684\u4e1a\u52a1\u589e\u957f\u3002.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u6f14\u53d8\u5c06\u8c37\u6b4c\u65c5\u6e38\u5e7f\u544a\u5b9a\u4f4d\u4e3a\u4e00\u4e2a\u5f3a\u5927\u7684\u54c1\u724c\u5e73\u53f0\uff0c\u65e8\u5728\u5f71\u54cd\u548c\u534f\u52a9\u6e38\u5ba2\u7684\u6574\u4e2a\u51b3\u7b56\u8fc7\u7a0b\u3002.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-05-28 at 03.49.13\" rel=\"noopener\"><img decoding=\"async\" width=\"1752\" height=\"1154\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13.png\" alt class=\"lazyload img-responsive wp-image-617697\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271752%27%20height%3D%271154%27%20viewBox%3D%270%200%201752%201154%27%3E%3Crect%20width%3D%271752%27%20height%3D%271154%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13-200x132.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13-400x263.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13-600x395.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13-800x527.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13-1200x790.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.49.13.png 1752w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1752px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u524d\u8fdb\u4e4b\u8def<\/h2><\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">\u5728 2025 \u5e74\u8c37\u6b4c\u8425\u9500\u73b0\u573a\u4f1a\u8bae\u4e0a\u53d1\u5e03\u7684\u6d88\u606f\u4e0d\u4ec5\u4ec5\u662f\u6e10\u8fdb\u5f0f\u66f4\u65b0\uff0c\u800c\u662f\u4e00\u6b21\u91cd\u5927\u98de\u8dc3\u3002\u4eba\u5de5\u667a\u80fd\u3001\u591a\u6a21\u6001\u641c\u7d22\u548c\u4ee3\u7406\u529f\u80fd\u7684\u878d\u5408\u5c06\u91cd\u5851\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u65b9\u5f0f\uff0c\u4ee5\u53ca\u8425\u9500\u4eba\u5458\u5236\u5b9a\u6218\u7565\u548c\u6267\u884c\u8425\u9500\u6d3b\u52a8\u7684\u65b9\u5f0f\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u9886\u5148\u54c1\u724c\u800c\u8a00\uff0c\u8fd9\u662f\u4e00\u79cd\u547c\u5524\uff0c\u547c\u5524\u91c7\u7528\u66f4\u52a0\u7efc\u5408\u7684\u3001\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u65b9\u6cd5\u3002\u8fd9\u610f\u5473\u7740\u8981\u91cd\u65b0\u601d\u8003 data \u6218\u7565\uff0c\u91c7\u7528\u65b0\u7684\u6d4b\u91cf\u6846\u67b6\uff0c\u5e76\u4e3a\u60a8\u7684\u5e7f\u544a\u6210\u4e3a\u52a8\u6001\u3001\u4f1a\u8bdd\u548c\u65e5\u76ca\u81ea\u52a8\u5316\u7684\u7528\u6237\u65c5\u7a0b\u7684\u4e00\u90e8\u5206\u505a\u597d\u51c6\u5907\u3002.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73af\u5883\u6b63\u5728\u8fc5\u901f\u53d8\u5316\uff0c\u4f46\u5bf9\u4e8e\u90a3\u4e9b\u51c6\u5907\u597d\u9002\u5e94\u73af\u5883\u7684\u4eba\u6765\u8bf4\uff0c\u673a\u4f1a\u662f\u5de8\u5927\u7684\u3002GML \u7684\u5f00\u573a\u767d\u662f\u201c<\/span><i><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u60a8\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u4eba\u5de5\u667a\u80fd\u7684\u6210\u529f\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u6211\u4eec\u5f88\u4e50\u610f\u5e2e\u52a9\u60a8\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u4ee5\u4fbf\u60a8\u80fd\u591f\u9002\u5e94\u3001\u5b9e\u65bd\u5e76\u5f15\u9886\u524d\u8fdb\u7684\u65b9\u5411\uff01<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:20px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.medtechfrance.fr\/actualites\/grand-angle\/lia-insuffle-un-nouveau-souffle-aux-essais-cliniques-perspectives-et-enjeux\/\" target=\"_self\" aria-label=\"\u622a\u56fe 2025-05-28 at 03.51.43\" rel=\"noopener\"><img decoding=\"async\" width=\"1870\" height=\"1028\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43.png\" alt class=\"lazyload img-responsive wp-image-617698\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271870%27%20height%3D%271028%27%20viewBox%3D%270%200%201870%201028%27%3E%3Crect%20width%3D%271870%27%20height%3D%271028%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43-200x110.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43-400x220.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43-600x330.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43-800x440.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43-1200x660.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-28-at-03.51.43.png 1870w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1870px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>\u6211\u4eec\u53bb\u559d\u676f\u5496\u5561\u5427.<\/strong> \u6211\u4eec\u5f88\u4e50\u610f\u4e0e\u60a8\u63a2\u8ba8\u8fd9\u4e9b\u53d8\u5316\u5bf9\u60a8\u7684\u4e1a\u52a1\u6709\u4f55\u5177\u4f53\u5f71\u54cd\uff0c\u4ee5\u53ca\u6211\u4eec\u5982\u4f55\u624d\u80fd\u5171\u540c\u9a7e\u9a6d\u8fd9\u4e2a\u6fc0\u52a8\u4eba\u5fc3\u7684\u65b0\u65f6\u4ee3\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8d70\u51fa\u201cGoogle Marketing Live 2025\u201d\u5927\u4f1a\uff0c\u6709\u4e00\u70b9\u518d\u6e05\u695a\u4e0d\u8fc7\u4e86\uff1a\u6211\u4eec\u6b64\u524d\u4ec5\u5728\u62bd\u8c61\u5c42\u9762\u8ba8\u8bba\u7684\u672a\u6765\uff0c\u5df2\u7ecf\u5230\u6765\u3002 \u8c37\u6b4c\u4e0d\u518d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u641c\u7d22\u5f15\u64ce\u6216\u5e7f\u544a\u5e73\u53f0\uff1b\u5b83\u6b63\u5728\u8fc5\u901f\u6f14\u53d8\u4e3a\u4e00\u4e2a\u7531\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u6587\u5b57\u3001\u8bed\u97f3\u3001\u89c6\u9891\u548c\u56fe\u50cf\u5728\u6b64\u4ea4\u6c47\uff0c\u5171\u540c\u6253\u9020\u51fa\u771f\u6b63\u591a\u6a21\u6001\u4e14\u65e5\u76ca\u5177\u5907\u81ea\u4e3b\u6027\u7684\u7528\u6237\u4f53\u9a8c\u3002 \u5bf9\u4e8e\u6211\u4eec\u6240\u6709\u6765\u81ea\u96f6\u552e\u3001\u5962\u4f88\u54c1\u3001\u7535\u5b50\u5546\u52a1\u3001\u94f6\u884c\u3001\u4fdd\u9669\u548c\u7535\u4fe1\u884c\u4e1a\u7684\u5ba2\u6237\uff0c\u4e43\u81f3\u6d88\u8d39\u54c1\uff08CPG\uff09\u751a\u81f3 B2B \u9886\u57df\u7684\u5ba2\u6237\u800c\u8a00\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u6ce2\u66f4\u65b0\u6d6a\u6f6e\u2014\u2014\u800c\u662f\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u53ca\u4f01\u4e1a\u5efa\u7acb\u8054\u7cfb\u65b9\u5f0f\u7684\u6839\u672c\u6027\u8f6c\u53d8\u3002.<\/p>","protected":false},"featured_media":747413,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,2995,22035],"blog-language":[2991],"class_list":["post-617058","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-ai-technology","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/617058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/747413"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=617058"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=617058"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=617058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}