{"id":64995,"date":"2021-11-02T21:04:28","date_gmt":"2021-11-02T21:04:28","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=64995"},"modified":"2024-09-20T17:45:46","modified_gmt":"2024-09-20T16:45:46","slug":"the-road-ahead-data-driven-marketing-is-critical-for-the-evolving-car-industry","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/the-road-ahead-data-driven-marketing-is-critical-for-the-evolving-car-industry\/","title":{"rendered":"\u672a\u6765\u4e4b\u8def\uff1adata-driven \u8425\u9500\u5bf9\u4e0d\u65ad\u53d1\u5c55\u7684\u6c7d\u8f66\u884c\u4e1a\u81f3\u5173\u91cd\u8981"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

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\u9500\u552e\u66f4\u591a<\/h2><\/div>

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\u4f8b\u5982\uff0c\u7535\u4fe1\u516c\u53f8 Orange \u901a\u8fc7\u4e2a\u6027\u5316\u7f51\u7ad9\u548c\u552e\u540e\u5e7f\u544a\u6d3b\u52a8\uff0c\u9500\u552e\u8033\u585e\u548c\u624b\u673a\u58f3\u7b49\u5404\u79cd\u914d\u4ef6\u3002.<\/p>\n

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\u66f4\u597d\u5730\u9500\u552e<\/h2><\/div>

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\u5bfb\u6c42\u65b0\u7684\u9500\u552e\u6e20\u9053<\/h2><\/div>

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\u5c06\u8fd9\u4e9b\u8be6\u7ec6\u4fe1\u606f\u533f\u540d\u5316\uff0c\u5e76\u5c06\u5176\u6dfb\u52a0\u5230\u8be5\u884c\u4e1a\u5df2\u7ecf\u62e5\u6709\u7684\u5927\u91cf first-party data \u4fe1\u606f\u4e2d\uff0c\u5236\u9020\u5546\u5c31\u53ef\u4ee5\u901a\u8fc7 data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u83b7\u5f97\u5229\u6da6\u4e30\u539a\u3001\u4e3b\u8981\u662f\u5c1a\u672a\u5b9e\u73b0\u7684\u6536\u5165\u6d41\u3002.<\/p>\n<\/div>

Data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4f7f\u4e00\u4e2a\u7ec4\u7ec7\u80fd\u591f\u8bbf\u95ee\u53e6\u4e00\u4e2a\u7ec4\u7ec7\u7684 first-party data \uff0c\u6216\u8005\u76f4\u63a5\u4ed8\u8d39\uff0c\u6216\u8005\u4ee5\u81ea\u5df1\u7684 first-party data \u4f5c\u4e3a\u56de\u62a5\u3002\u8fd9\u79cd\u6218\u7565\u4f7f\u4e24\u5bb6\u4f01\u4e1a\u90fd\u80fd\u5f00\u62d3\u65b0\u5ba2\u6237\u3002\u5bf9\u4e8e\u6c7d\u8f66\u884c\u4e1a\u6765\u8bf4\uff0c\u4e0e\u4fdd\u9669\u516c\u53f8\u7684\u5408\u4f5c\u662f\u4e00\u4e2a\u663e\u800c\u6613\u89c1\u7684\u73af\u8282\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u4e5f\u5f88\u5bb9\u6613\u6269\u5c55\uff0c\u4f8b\u5982\uff0c\u9152\u5e97\u548c\u5ea6\u5047\u516c\u53f8\u5c31\u662f\u4e86\u89e3\u4eba\u4eec\u9a7e\u9a76\u548c\u65c5\u884c\u4e60\u60ef\u7684\u4e3b\u8981\u7ade\u4e89\u8005\u3002.<\/p>\n<\/div>

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data \u2018\u80f6\u6c34\u2019<\/h2><\/div>

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<\/span><\/a><\/span>

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<\/span><\/div>

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