{"id":65475,"date":"2021-11-26T11:01:08","date_gmt":"2021-11-26T11:01:08","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=65475"},"modified":"2024-09-23T14:31:56","modified_gmt":"2024-09-23T13:31:56","slug":"amazon-ads-golden-rules-to-prepare-q4","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/amazon-ads-golden-rules-to-prepare-q4\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u5e7f\u544a--\u51c6\u5907\u7b2c\u56db\u5b63\u5ea6\u7684\u9ec4\u91d1\u6cd5\u5219"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u76ae\u57c3\u5c14-\u8fbe\u7ef4\u79d1<\/h3><\/div>

Artefact \u9ad8\u7ea7\u7535\u5b50\u96f6\u552e\u5a92\u4f53\u987e\u95ee<\/p>\n<\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u6258\u9a6c\u65af-\u798f\u5c14<\/h3><\/div>

\u54a8\u8be2\u603b\u76d1 - Data \u548c\u6570\u5b57\u8425\u9500\u3001\u7535\u5b50\u5546\u52a1\u8d1f\u8d23\u4eba - Artefact<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5bf9\u4e8e\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u4ea7\u54c1\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u5e74\u672b\u65f6\u671f\u7684\u6218\u7565\u610f\u4e49\u548c\u7ade\u4e89\u6027\u65e5\u76ca\u589e\u5f3a\u3002\u9ed1\u8272\u661f\u671f\u4e94\u548c\u8282\u5047\u65e5\u90fd\u662f\u9500\u552e\u7684\u50ac\u5316\u5242\uff0c\u589e\u52a0\u4e86\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u673a\u4f1a\uff0c\u540c\u65f6\u4e5f\u6fc0\u53d1\u4e86\u54c1\u724c\u4e4b\u95f4\u7684\u7ade\u4e89\uff1a\u4ef7\u683c\u3001\u4ea7\u54c1\u8d28\u91cf\u4ee5\u53ca\u901a\u8fc7\u4e9a\u9a6c\u900a\u5185\u5916\u5e7f\u544a\u7684\u77e5\u540d\u5ea6\u3002.
\n\u5982\u4eca\uff0c\u5229\u7528\u4e9a\u9a6c\u900a\u63d0\u4f9b\u7684\u6240\u6709\u5de5\u5177\u548c\u89e3\u51b3\u65b9\u6848\u81f3\u5173\u91cd\u8981\u3002\u672c\u6587\u91cd\u70b9\u4ecb\u7ecd\u4e86\u6211\u4eec\u5145\u5206\u5229\u7528\u7f8e\u56fd\u516c\u53f8\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u7684 10 \u6761\u9ec4\u91d1\u6cd5\u5219\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1.\u4ea7\u54c1 targeting > \u5229\u7528\u4ea7\u54c1 targeting \u529f\u80fd\uff0c\u5728\u8fd9\u4e00\u5173\u952e\u65f6\u671f\u5f00\u5c55\u54c1\u724c\u5ba3\u4f20\u3001\u4ea4\u53c9\u9500\u552e\u6216\u8ffd\u52a0\u9500\u552e\u3002.<\/h2><\/div>

\u8fd9\u4e9b\u5e7f\u544a\u7cfb\u5217\u751f\u6210\u7684\u4ea7\u54c1\u5e7f\u544a\u5c06\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u548c\/\u6216\u7279\u5b9a\u4ea7\u54c1\u9875\u9762\u4e0a\u3002.
\n\u5173\u952e\u8bcd targeting \u662f\u8fc4\u4eca\u4e3a\u6b62\u5168\u5e74\u6700\u5e38\u7528\u7684\u529f\u80fd\uff0c\u4f46\u8fd9\u91cc\u6709\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u5728\u8282\u65e5\u524d\u5145\u5206\u5229\u7528\u4ea7\u54c1 targeting \u7684\u63d0\u793a\u3002.<\/p>\n<\/div>

1) \u4f7f\u7528\u4ea7\u54c1 targeting \u51fa\u73b0\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u9875\u4e0a\u3002.<\/h3><\/div>

\u7784\u51c6\u4f60\u6700\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u9875\u9762\uff0c\u8fd9\u6837\u4f60\u5c31\u80fd\u5229\u7528\u4ed6\u4eec\u7684\u52aa\u529b\uff0c\u4e3a\u4ed6\u4eec\u7684\u9875\u9762\u5e26\u6765\u6d41\u91cf\u3002.
\n\u6839\u636e\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6765\u9009\u62e9\u8981\u63a8\u5e7f\u7684\u4ea7\u54c1\uff0c\u5e76\u5229\u7528\u79ef\u6781\u7684\u4fc3\u9500\u6d3b\u52a8\u6765\u8d62\u5f97\u5e02\u573a\u4efd\u989d\u3002.<\/p>\n<\/div>

2) \u4f7f\u7528\u4ea7\u54c1 targeting \u51fa\u73b0\u5728\u60a8\u81ea\u5df1\u7684\u4ea7\u54c1\u9875\u9762\u4e0a\u3002.<\/h3><\/div>

\u901a\u8fc7 targeting \u5c06\u81ea\u5df1\u4ea7\u54c1\u9875\u9762\u7684\u7ade\u4e89\u5f71\u54cd\u964d\u81f3\u6700\u4f4e\u3002.
\n\u8fd9\u6837\uff0c\u60a8\u5c31\u80fd\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u53d7\u5230\u4fdd\u62a4\u3002.
\n\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u79cd\u54c1\u724c\u8fa9\u62a4\u6765\u63a8\u9500\u66f4\u9ad8\u7ea7\u6216\u4e92\u8865\u7cfb\u5217\u7684\u4ea7\u54c1\u3002\u5b83\u975e\u5e38\u9002\u5408\u4fc3\u8fdb\u90a3\u4e9b\u901a\u5e38\u9500\u91cf\u4e0d\u4f73\u7684\u4ea7\u54c1\u7684\u9500\u552e\uff1a
\n\u8d27\u67b6\u540e\u90e8\u6216\u5355\u4ef7\u8f83\u9ad8\u7684\u4ea7\u54c1\u3002.<\/p>\n<\/div>

2.\u8d5e\u52a9\u5546\u5c55\u793a > \u901a\u8fc7 targeting \u4e0e\u60a8\u4ea7\u54c1\u7c7b\u522b\u4e2d\u7684\u610f\u5411\u8d2d\u7269\u8005\u5408\u4f5c\uff0c\u5229\u7528\u8d5e\u52a9\u5546\u5c55\u793a\u8ba9\u4ed6\u4eec\u5728\u4e9a\u9a6c\u900a\u4e0a\u548c\u4e9a\u9a6c\u900a\u4ee5\u5916\u7684\u5730\u65b9\u8d2d\u7269\u3002<\/h2><\/div>

\u60f3\u5229\u7528\u8282\u65e5\u671f\u95f4\u9501\u5b9a\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u4f46\u5374\u65e0\u6cd5\u8bbf\u95ee\u4e9a\u9a6c\u900a\u7684 DSP\uff1f\u522b\u614c\uff01\u8d5e\u52a9\u5546\u5c55\u793a\u662f\u4e00\u79cd\u5b8c\u7f8e\u7684\u5f62\u5f0f\u3002.
\n\u8fd9\u79cd\u6613\u4e8e\u4f7f\u7528\u7684\u5e7f\u544a\u683c\u5f0f\u65e8\u5728\u5e2e\u52a9\u6ca1\u6709 DSP \u8bbf\u95ee\u6743\u9650\u6216\u89c9\u5f97\u96be\u4ee5\u4f7f\u7528\u7684\u5e7f\u544a\u5ba2\u6237\u3002.
\n\u8fd9\u79cd\u5f62\u5f0f\u53ef\u4ee5\u8ba9\u60a8\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5236\u5b9a\u6218\u7565\uff1a
\n1 - targeting \u7528\u6237\u8bbf\u95ee\u8fc7\u60a8\u7684\u4ea7\u54c1\u9875\u9762\uff08\u4e9a\u9a6c\u900a\u4e0a\u548c\u4e9a\u9a6c\u900a\u5916\u7684\u7528\u6237\uff09
\n2 - \u5bf9\u60a8\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\u611f\u5174\u8da3\u7684 targeting \u7528\u6237\uff08\u4e9a\u9a6c\u900a\u5185\u5916\uff09
\n3 - \u8bbf\u95ee\u4e9a\u9a6c\u900a\u4e0a\u7279\u5b9a\u4ea7\u54c1\u7c7b\u522b\u7684 targeting \u7528\u6237\uff08\u4ec5\u9650\u4e9a\u9a6c\u900a\uff09<\/p>\n<\/div>

3.\u8d5e\u52a9\u54c1\u724c\u89c6\u9891 > \u5229\u7528\u8d5e\u52a9\u54c1\u724c\u89c6\u9891\u521b\u9020\u54c1\u724c\u6548\u5e94<\/h2><\/div>

\u5e7f\u544a\u5546\u53ef\u4ee5\u4f7f\u7528\u8d5e\u52a9\u54c1\u724c\u89c6\u9891\u5df2\u6709\u4e00\u5e74\u591a\u7684\u65f6\u95f4\u3002.
\n\u7136\u800c\uff0c\u5c3d\u7ba1\u6548\u679c\u65e0\u53ef\u8fa9\u9a73\uff0c\u4f46\u4ecd\u5f88\u5c11\u6709\u5e7f\u544a\u5546\u4f7f\u7528\u5b83\uff01
\n\u9700\u8981\u63d0\u9192\u7684\u662f\uff0c\u8fd9\u79cd\u683c\u5f0f\u53ef\u8ba9\u60a8\u4f7f\u7528\u641c\u7d22\u9875\u9762\u4e0a\u552f\u4e00\u7684\u89c6\u9891\u63d2\u69fd\uff0c\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u8fd9\u662f\u4e00\u4e2a\u76f8\u5f53\u5927\u7684\u4f18\u52bf\uff0c\u56e0\u4e3a\u60a8\u77e5\u9053\u89c6\u9891\u6bd4\u4efb\u4f55\u6a2a\u5e45\u5e7f\u544a\u90fd\u66f4\u5438\u5f15\u4eba\u3002.<\/p>\n

\u8fd9\u79cd\u683c\u5f0f\u8fd8\u6709\u4e00\u4e2a\u597d\u5904\uff0c\u90a3\u5c31\u662f\u4e0d\u50cf\u5927\u591a\u6570\u89c6\u9891\u683c\u5f0f\u90a3\u6837\u6309 CPM \u8ba1\u8d39\uff0c\u800c\u662f\u6309 CPC \u8ba1\u8d39\uff0c\u8fd9\u4f7f\u60a8\u53ef\u4ee5\u66f4\u8f7b\u677e\u5730\u63a7\u5236\u6210\u672c\u548c\u76c8\u5229\u80fd\u529b\u3002.
\n\u6211\u4eec\u4e3a\u60a8\u63d0\u4f9b\u7684\u79d8\u8bc0\uff0c\u80fd\u8ba9\u60a8\u5728\u8fd9\u79cd\u5f62\u5f0f\u4e0b\u53d6\u5f97\u6700\u4f73\u6210\u7ee9\uff1a<\/p>\n<\/div>

  • <\/i><\/span>
    15 \u79d2\u89c6\u9891<\/div><\/li>
  • <\/i><\/span>
    \u5c06\u5185\u5bb9\u91cd\u70b9\u653e\u5728\u4ea7\u54c1\u7684\u4f7f\u7528\u4e0a\uff08\u5f3a\u9879\u3001\u6280\u672f\u65b9\u9762\uff09\u3002.<\/div><\/li><\/ul>

    \u5e94\u907f\u514d\u7684\u9519\u8bef<\/p>\n<\/div>

    • <\/i><\/span>
      \u5c06\u8fd9\u79cd\u5f62\u5f0f\u4f5c\u4e3a\u54c1\u724c\u63a8\u5e7f\u5de5\u5177\u3002.<\/div><\/li><\/ul>

      \u7531\u4e8e\u8fd9\u79cd\u683c\u5f0f\u7684\u4e13\u7528\u7a7a\u95f4\u4f4d\u4e8e\u641c\u7d22\u9875\u9762\u7684\u4e2d\u95f4\u4f4d\u7f6e\uff0c\u56e0\u6b64\u5176\u6027\u80fd\u4e0e\u4f4e\u6f0f\u6597\u5e7f\u544a\u6d3b\u52a8\u76f8\u5f53\u3002.
      \n\u91cd\u8981\u7684\u662f\u8981\u5c06\u5176\u4f5c\u4e3a\u4e00\u79cd\u5de5\u5177\u6765\u4f7f\u7528\uff0c\u4ee5\u533a\u522b\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002.<\/p>\n<\/div>

      4.\u5370\u8c61\u4efd\u989d > \u4f7f\u7528\u5370\u8c61\u4efd\u989d\u76d1\u63a7\u60a8\u5728\u5173\u952e\u67e5\u8be2\u4e2d\u7684\u5b58\u5728\uff0c\u5e76\u76f8\u5e94\u8c03\u6574\u5173\u952e\u8bcd\u6295\u8d44<\/h2><\/div>

      2021 \u5e74 8 \u6708\uff0c\u4e9a\u9a6c\u900a\u63a8\u51fa\u4e86\u4e00\u9879\u65b0\u6307\u6807\uff0c\u7528\u4e8e\u51c6\u786e\u8ddf\u8e2a\u54c1\u724c\u5728\u7279\u5b9a\u67e5\u8be2\u4e2d\u7684\u6392\u540d\uff1a\u5370\u8c61\u4efd\u989d\u3002.
      \n\u6211\u4eec\u7684\u5efa\u8bae<\/p>\n<\/div>

      • <\/i><\/span>
        \u786e\u4fdd\u60a8\u7684\u54c1\u724c\u67e5\u8be2\u5370\u8c61\u4efd\u989d\u8d85\u8fc7 80%\u3002\u5426\u5219\uff0c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5c31\u4f1a\u5728\u4e3a\u60a8\u63d0\u4f9b\u7684\u67e5\u8be2\u4e2d\u5360\u636e\u8fc7\u5927\u7684\u4efd\u989d\u3002.<\/div><\/li>
      • <\/i><\/span>
        \u5728\u4e9a\u9a6c\u900a\u9ad8\u5cf0\u671f\u9644\u8fd1\u76d1\u63a7\u60a8\u7684\u5370\u8c61\u4efd\u989d\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u70ed\u95e8\u67e5\u8be2\u6709\u591a\u5c11\u7ade\u4e89\u3002.<\/div><\/li>
      • <\/i><\/span>
        \u5982\u679c\u60a8\u7684\u5370\u8c61\u4efd\u989d\u4e3a 100%\uff0c\u8bf7\u964d\u4f4e\u60a8\u7684\u51fa\u4ef7\uff0c\u56e0\u4e3a\u8fd9\u8868\u660e\u60a8\u5df2\u7ecf\u4f7f\u8be5\u67e5\u8be2\u8fbe\u5230\u9971\u548c\u3002\u60a8\u4e0d\u4e00\u5b9a\u4f1a\u5931\u53bb\u77e5\u540d\u5ea6\uff0c\u4f46\u60a8\u4f1a\u83b7\u5f97\u5229\u6da6\u3002.<\/div><\/li><\/ul>

        5.\u89c4\u5219\u57fa\u7840\u7ade\u4ef7 > \u5229\u7528\u65b0\u7684\u89c4\u5219\u57fa\u7840\u7ade\u4ef7\u529f\u80fd\u9884\u6d4b\u5173\u952e\u65f6\u671f\uff0c\u89c4\u5212\u60a8\u7684\u6295\u8d44<\/h2><\/div>

        \u4e9a\u9a6c\u900a\u5f00\u53d1\u4e86\u4e00\u9879\u65b0\u529f\u80fd\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u901a\u8fc7\u81ea\u52a8\u89c4\u5219\u89c4\u5212\u7279\u5b9a\u65f6\u671f\u5185\u7684\u9884\u7b97\uff1a\u89c4\u5219\u57fa\u7840\u7ade\u4ef7\u3002.
        \n\u6709\u4e86\u8fd9\u9879\u529f\u80fd\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728\u9ad8\u5cf0\u671f\u5265\u79bb\u60a8\u7684\u6d3b\u52a8\uff0c\u5e76\u5728\u4fc3\u9500\u671f\u7ed3\u675f\u540e\u7acb\u5373\u9650\u5236\u5206\u53d1\uff0c\u800c\u65e0\u9700\u8fde\u63a5\u5230\u5e73\u53f0\uff01
        \n\u5f53\u4f60\u77e5\u9053\u6240\u6709\u6d41\u91cf\u9ad8\u5cf0\u90fd\u5c06\u51fa\u73b0\u5728\u5468\u672b\u65f6\uff0c\u8fd9\u5c31\u518d\u597d\u4e0d\u8fc7\u4e86\u3002.<\/p>\n<\/div>

        6.\u6295\u8d44\u7ec4\u5408 > \u4f7f\u7528\u4e9a\u9a6c\u900a\u641c\u7d22\u4e0a\u7684\u6295\u8d44\u7ec4\u5408\uff0c\u786e\u4fdd\u6309\u4ea7\u54c1\u6216\u7528\u9014\u8fdb\u884c\u6295\u8d44<\/h2><\/div>

        \u6295\u8d44\u7ec4\u5408\u7684\u4f7f\u7528\u7b80\u5316\u4e86\u7ee9\u6548\u76d1\u6d4b\u548c\u9884\u7b97\u5206\u914d\u3002.
        \n\u5728\u6bcf\u5e74\u7684 \"\u9ed1\u8272\u661f\u671f\u4e94 \"\u7b49\u9ad8\u5cf0\u671f\uff0c\u5f88\u96be\u9884\u6d4b\u4f1a\u4ea7\u751f\u591a\u5c11\u70b9\u51fb\u91cf\u3002.
        \n\u4e3a\u60a8\u7684\u6bcf\u4e2a\u6295\u8d44\u7ec4\u5408\u6dfb\u52a0\u9884\u7b97\uff0c\u53ef\u4ee5\u907f\u514d\u6f5c\u5728\u7684\u8d85\u652f\uff0c\u540c\u65f6\u5e2e\u52a9\u60a8\u6784\u5efa\u5e7f\u544a\u8d26\u6237\u3002.
        \n\u6700\u5927\u9650\u5ea6\u5229\u7528\u4f5c\u54c1\u96c6\u7684\u6280\u5de7\uff1a<\/p>\n<\/div>

        • <\/i><\/span>
          \u6709\u591a\u5c11\u4ea7\u54c1\u7c7b\u522b\uff0c\u5c31\u521b\u5efa\u591a\u5c11\u4ea7\u54c1\u7ec4\u5408<\/div><\/li>
        • <\/i><\/span>
          \u6309\u6d3b\u52a8\u7c7b\u578b\u533a\u5206\u7ec4\u5408\uff1a\u54c1\u724c\u6d3b\u52a8\u6216\u4e00\u822c\u6d3b\u52a8\u3002.<\/div><\/li><\/ul>

          7.\u4e9a\u9a6c\u900a DSP \u89c6\u9891 > \u5728\u5e74\u5e95\u524d\u901a\u8fc7 targeting \u4e9a\u9a6c\u900a audience \u4e0e\u60a8\u7684\u7c7b\u522b\u76f8\u8fd1\u7684\u89c6\u9891\u683c\u5f0f\uff08\u89c6\u9891\u521b\u610f\u751f\u6210\u5668\uff09\u52aa\u529b\u5efa\u7acb\u77e5\u540d\u5ea6<\/h2><\/div>

          \u5982\u679c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e9a\u9a6c\u900a\u7684 DSP\uff0c\u5e76\u5e0c\u671b\u5728\u5047\u65e5\u5b63\u5230\u6765\u4e4b\u524d\u6269\u5927\u5f71\u54cd\u529b\uff0c\u90a3\u4e48\u89c6\u9891\u4f3c\u4e4e\u662f\u6700\u5408\u9002\u7684\u5f62\u5f0f\u3002.
          \n\u5c3d\u7ba1\u6709\u4e9b\u4eba\u8ba4\u4e3a\uff0c\u4f7f\u7528\u89c6\u9891\u683c\u5f0f\u5f00\u53d1\u521b\u610f\u8d44\u4ea7\u5e76\u4e0d\u4e00\u5b9a\u9700\u8981\u4e13\u95e8\u7684\u9884\u7b97\u3002.
          \n\u4e9a\u9a6c\u900a\u4e3a\u4f7f\u7528 DSP \u7684\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u89c6\u9891\u521b\u610f\u751f\u6210\u5668\u683c\u5f0f\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u6839\u636e\u4e00\u4e2a\u6216\u591a\u4e2a\u4ea7\u54c1\u8868\u521b\u5efa\u81ea\u5b9a\u4e49\u89c6\u9891\u3002.
          \n\u4ece\u5341\u51e0\u79cd\u4e0d\u540c\u7684\u6a21\u677f\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u6d4b\u8bd5\u5e76\u627e\u5230\u6700\u9002\u5408\u60a8\u7684\u76ee\u6807\u7684\u516c\u5f0f\uff01<\/p>\n

          \u8fd9\u6bb5 15 \u79d2\u81f3 30 \u79d2\u7684\u89c6\u9891\u5305\u542b<\/p>\n<\/div>

          • <\/i><\/span>
            \u6bcf\u4e2a\u4ea7\u54c1\u63a8\u9001 1 \u4e2a\u6807\u9898\uff08\u6700\u591a 5 \u4e2a\u4ea7\u54c1\uff09<\/div><\/li>
          • <\/i><\/span>
            \u6bcf\u4e2a\u4ea7\u54c1\u63a8\u9001 1 \u6761\u8bf4\u660e<\/div><\/li>
          • <\/i><\/span>
            \u6bcf\u4e2a\u4ea7\u54c1\u63a8\u9001 1 \u5f20\u56fe\u7247\uff08\u6765\u81ea\u4ea7\u54c1\u5355\u9875<\/div><\/li>
          • <\/i><\/span>
            1 \u4e2a\u6807\u8bc6<\/div><\/li><\/ul>

            8.\u521b\u610f A\/B \u6d4b\u8bd5 > \u5b9a\u671f\u5728 DSP \u4e0a\u5bf9\u521b\u610f\u8fdb\u884c A\/B \u6d4b\u8bd5<\/h2><\/div>

            \u60a8\u662f\u5426\u4e00\u76f4\u5728\u5bfb\u627e\u63d0\u9ad8\u663e\u793a\u5e7f\u544a\u6548\u679c\u7684\u65b9\u6cd5\uff0c\u4f46\u5374\u6ca1\u6709\u4ec0\u4e48\u597d\u4e3b\u610f\uff1f
            \n\u5bf9 DSP \u4e0a\u7684\u521b\u610f\u8fdb\u884c A\/B \u6d4b\u8bd5\u5c06\u5e2e\u52a9\u60a8\u627e\u5230\u5e74\u5e95\u7684\u5b8c\u7f8e\u914d\u65b9\u3002.<\/p>\n<\/div>

            9.\u4e9a\u9a6c\u900a\u5f52\u56e0 > \u8ddf\u8e2a\u5728\u5176\u4ed6\u6760\u6746\uff08\u793e\u4ea4\u5a92\u4f53\u3001\u4ed8\u8d39\u641c\u7d22\u7b49\uff09\u4e0a\u8fd0\u884c\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u8861\u91cf\u5b83\u4eec\u5bf9\u4e9a\u9a6c\u900a\u9500\u552e\u989d\u7684\u5f71\u54cd\uff0c\u5e76\u6539\u53d8\u5a92\u4f53\u7ec4\u5408\uff01<\/h2><\/div>

            Amazon Attribution \u662f\u4e00\u79cd\u514d\u8d39\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u5e2e\u52a9\u60a8\u4e86\u89e3\u4e9a\u9a6c\u900a\u4e4b\u5916\u7684\u8425\u9500\u7b56\u7565\u5982\u4f55\u5f71\u54cd\u60a8\u5728\u4e9a\u9a6c\u900a\u7684\u9500\u552e\u3002.
            \n\u6709\u4e86\u8fd9\u4e2a\u5de5\u5177\uff0c\u60a8\u7ec8\u4e8e\u53ef\u4ee5\u91cf\u5316\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u5bf9\u4e9a\u9a6c\u900a\u4e0a\u4e1a\u52a1\u91cf\u7684\u8d21\u732e\u3002.
            \n\u5206\u6790\u4e9a\u9a6c\u900a\u4ee5\u5916\u7684\u8425\u9500\u6d3b\u52a8\u7684\u7ee9\u6548\uff0c\u53ef\u4ee5\u8ba9\u60a8\u5728\u5e74\u7ec8\u4e4b\u524d\u66f4\u597d\u5730\u786e\u5b9a\u6218\u7565\u548c\u9884\u7b97\u7ec4\u5408\u3002.
            \n\u8bf7\u6ce8\u610f\uff0c\u4e9a\u9a6c\u900a\u5f52\u56e0\u4f7f\u7528\u7684\u662f 14 \u5929\u6700\u540e\u70b9\u51fb\u5f52\u56e0\u6a21\u578b\u3002\u56e0\u6b64\uff0c\u4e9a\u9a6c\u900a\u9500\u552e\u7684\u5f52\u56e0\u53ef\u80fd\u4e0d\u4f1a\u8003\u8651\u60a8\u7684\u6700\u9ad8\u6f0f\u6597\u7b56\u7565\u3002.
            \n\u5f00\u59cb\u4e9a\u9a6c\u900a\u5f52\u5c5e\u4e4b\u524d\u9700\u8981\u8003\u8651\u7684 2 \u4ef6\u4e8b\uff1a<\/p>\n<\/div>

            • <\/i><\/span>
              \n

              \u53ea\u6709\u91cd\u5b9a\u5411\u5230\u4e9a\u9a6c\u900a\u7684\u8425\u9500\u6d3b\u52a8\u624d\u80fd\u88ab\u8ddf\u8e2a\u3002.<\/p>\n<\/div><\/li>

            • <\/i><\/span>
              \n

              Amazon Attribution \u53ea\u8ddf\u8e2a\u70b9\u51fb\u540e\u7684\u8f6c\u5316\u3002.<\/p>\n<\/div><\/li><\/ul>

              10.AMC > \u542f\u52a8\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\uff0c\u6df1\u5165\u5206\u6790\u60a8\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4f18\u5316\u641c\u7d22\u548c\u5c55\u793a\u6295\u8d44<\/h2><\/div>

              AMC \u662f\u4e00\u4e2a data \u65e0\u5c18\u5ba4\uff0c\u53ef\u4ee5\u6536\u96c6 data \u5e76\u5bf9\u5176\u8fdb\u884c\u66f4\u7cbe\u7ec6\u7684\u5206\u6790\uff1aID \u5370\u8c61\u3002.
              \n\u6362\u53e5\u8bdd\u8bf4\uff0c\u8be5\u5de5\u5177\u5141\u8bb8\u60a8\u5206\u6790\u5728\u6d4f\u89c8\u5668\u4e0a\u6700\u540e\u4e00\u4e2a cookie \u7684\u6709\u6548\u671f\uff0814 \u5929\uff09\u5185\u63a5\u89e6\u8fc7\u60a8\u7684\u6a2a\u5e45\u5e7f\u544a\u7684\u7528\u6237\u7684\u884c\u4e3a\u3002.
              \n\u5728\u5047\u671f\u524d\u5c06\u60a8\u7684 AMS \u548c DSP \u8d26\u6237\u63a5\u5165 AMC\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u5728\u5047\u671f\u540e\u5bf9\u6536\u96c6\u5230\u7684 data \u8fdb\u884c\u5206\u6790\uff0c\u5e76\u4ece\u4e2d\u5438\u53d6\u7ecf\u9a8c\u6559\u8bad\uff0c\u4ece\u800c\u66f4\u597d\u5730\u4f18\u5316\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n

              \u5982\u679c\u60a8\u7684\u5e7f\u544a\u8d26\u6237\u5df2\u7ecf\u5411 AMC \u6295\u653e\u4e86 data\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u8fdb\u884c\u4ee5\u4e0b\u5206\u6790\uff0c\u4ee5\u4fbf\u5728\u5373\u5c06\u5230\u6765\u7684\u5047\u65e5\u5b63\u8282\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4e1a\u7ee9\uff1a<\/p>\n<\/div>

              • <\/i><\/span>
                \u9891\u7387\u4e0a\u9650\uff08\u6839\u636e\u7528\u6237\u63a5\u89e6 DSP \u8425\u9500\u6d3b\u52a8\u7684\u6b21\u6570\u8ba1\u7b97\u7ee9\u6548\uff09<\/div><\/li>
              • <\/i><\/span>
                \u91cd\u590d\u6027\uff08\u6839\u636e\u7528\u6237\u63a5\u89e6 DSP \u8425\u9500\u6d3b\u52a8\u7684\u65f6\u95f4\u957f\u77ed\u8ba1\u7b97\u6027\u80fd\uff09<\/div><\/li>
              • <\/i><\/span>
                \u8f6c\u6362\u8def\u5f84\uff08\u5b9e\u73b0\u8f6c\u6362\u6d89\u53ca\u54ea\u4e9b\u63a5\u89e6\u70b9\uff09\u5230\u8de8\u5e73\u53f0\u529f\u80fd\uff08\u641c\u7d22\u548c DSP\uff09\u3002.<\/div><\/li><\/ul>

                \u5982\u679c\u60a8\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e9b\u4e0d\u540c\u7684\u7b56\u7565\uff0c\u6216\u8005\u5e0c\u671b\u5728\u4e9a\u9a6c\u900a\u76f8\u5173\u4e8b\u52a1\u4e0a\u83b7\u5f97\u4e2a\u6027\u5316\u534f\u52a9\uff0c\u60a8\u53ef\u4ee5\u76f4\u63a5\u5411 e-retail-fr@artefact.com \u53d1\u9001\u8bf7\u6c42\uff0c\u8054\u7cfb\u6211\u4eec\u7684\u56e2\u961f\u3002<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

                \u5bf9\u4e8e\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u4ea7\u54c1\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u5e74\u672b\u65f6\u671f\u7684\u6218\u7565\u610f\u4e49\u548c\u7ade\u4e89\u6027\u65e5\u76ca\u589e\u5f3a\u3002\u9ed1\u8272\u661f\u671f\u4e94\u548c\u8282\u5047\u65e5\u90fd\u662f\u9500\u552e\u7684\u50ac\u5316\u5242\uff0c\u589e\u52a0\u4e86\u7ec8\u7aef\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u673a\u4f1a\uff0c\u540c\u65f6\u4e5f\u6fc0\u53d1\u4e86\u54c1\u724c\u4e4b\u95f4\u7684\u7ade\u4e89\uff1a\u4ef7\u683c\u3001\u4ea7\u54c1\u8d28\u91cf\u4ee5\u53ca\u901a\u8fc7\u4e9a\u9a6c\u900a\u5185\u5916\u5e7f\u544a\u7684\u77e5\u540d\u5ea6\u3002.
                \n\u5982\u4eca\uff0c\u5229\u7528\u4e9a\u9a6c\u900a\u63d0\u4f9b\u7684\u6240\u6709\u5de5\u5177\u548c\u89e3\u51b3\u65b9\u6848\u81f3\u5173\u91cd\u8981\u3002\u672c\u6587\u91cd\u70b9\u4ecb\u7ecd\u4e86\u6211\u4eec\u5145\u5206\u5229\u7528\u7f8e\u56fd\u516c\u53f8\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u7684 10 \u6761\u9ec4\u91d1\u6cd5\u5219\u3002.<\/p>","protected":false},"featured_media":65490,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22034],"blog-language":[2991],"class_list":["post-65475","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail-media","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/65475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65490"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65475"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=65475"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=65475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}