{"id":65530,"date":"2021-12-13T11:26:57","date_gmt":"2021-12-13T11:26:57","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=65530"},"modified":"2024-09-20T17:45:47","modified_gmt":"2024-09-20T16:45:47","slug":"scoring-customer-propensity-using-machine-learning-models-on-google-analytics-data","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/scoring-customer-propensity-using-machine-learning-models-on-google-analytics-data\/","title":{"rendered":"\u5728 Google Analytics \u4e0a\u4f7f\u7528\u673a\u5668\u5b66\u4e60\u6a21\u578b\u4e3a\u5ba2\u6237\u503e\u5411\u6027\u8bc4\u5206 Data"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/05\/Antoine-Aubay.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5b89\u6258\u4e07-\u5965\u8d1d<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>Data \u9ad8\u7ea7\u79d1\u5b66\u5bb6\uff08Artefact<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/medium.com\/artefact-engineering-and-data-science\/scoring-customer-propensity-using-machine-learning-models-on-google-analytics-data-ba1126469c1f\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-2\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"4000\" height=\"992\" title=\"\u4e2d\u578b Blog\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog.png\" alt class=\"lazyload img-responsive wp-image-60582\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%274000%27%20height%3D%27992%27%20viewBox%3D%270%200%204000%20992%27%3E%3Crect%20width%3D%274000%27%20height%3D%27992%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog-200x50.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog-400x99.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog-600x149.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog-800x198.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog-1200x298.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Medium-Blog.png 4000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 4000px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 description\"><p>\u503e\u5411\u6027\u5efa\u6a21\u53ef\u7528\u4e8e\u63d0\u9ad8\u4e0e\u5ba2\u6237\u6c9f\u901a\u7684\u6548\u679c\uff0c\u4f18\u5316\u5e7f\u544a\u9884\u7b97\u652f\u51fa\u3002.<\/p>\n<p>Google Analytics data \u662f\u4e00\u4e2a\u7ed3\u6784\u826f\u597d\u7684 data \u6e90\uff0c\u53ef\u4ee5\u8f7b\u677e\u8f6c\u5316\u4e3a\u673a\u5668\u5b66\u4e60\u5c31\u7eea\u7684 data \u96c6\u3002.<\/p>\n<p>\u5bf9\u5386\u53f2 data \u548c\u6280\u672f\u6307\u6807\u7684\u56de\u6eaf\u6d4b\u8bd5\u53ef\u4ee5\u8ba9\u60a8\u521d\u6b65\u4e86\u89e3\u6a21\u578b\u7684\u6027\u80fd\uff0c\u800c\u5b9e\u65f6\u6d4b\u8bd5\u548c\u4e1a\u52a1\u6307\u6807\u5219\u53ef\u4ee5\u8ba9\u60a8\u786e\u8ba4\u6a21\u578b\u7684\u5f71\u54cd\u3002.<\/p>\n<p>\u6211\u4eec\u7684\u5b9a\u5236\u673a\u5668\u5b66\u4e60\u6a21\u578b\u5728 ROAS\uff08\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387\uff09\u65b9\u9762\u7684\u8868\u73b0\u4f18\u4e8e\u73b0\u6709\u57fa\u51c6\uff1a\u5728\u5b9e\u65f6\u6d4b\u8bd5\u671f\u95f4\uff1a\u4e0e\u57fa\u4e8e\u89c4\u5219\u7684\u6a21\u578b\u76f8\u6bd4\uff0c+221%\uff1b\u4e0e\u73b0\u6210\u7684\u673a\u5668\u5b66\u4e60\uff08Google Analytics \u4f1a\u8bdd\u8d28\u91cf\u5f97\u5206\uff09\u76f8\u6bd4\uff0c+73%\u3002.<\/p>\n<p>\u672c\u6587\u4ee5\u673a\u5668\u5b66\u4e60\u548c\u5e02\u573a\u8425\u9500\u65b9\u9762\u7684\u57fa\u7840\u77e5\u8bc6\u4e3a\u524d\u63d0\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4ec0\u4e48\u662f\u503e\u5411\u6a21\u578b\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u503e\u5411\u6a21\u578b\u662f\u00a0<strong>\u4f30\u8ba1\u5ba2\u6237\u6267\u884c\u7279\u5b9a\u64cd\u4f5c\u7684\u53ef\u80fd\u6027<\/strong>. .\u6709\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u7528\u4e8e\u4f30\u7b97\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8d2d\u4e70\u4ea7\u54c1<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6405\u52a8<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u9000\u8ba2<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7b49\u7b49<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-6\"><p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u4f30\u7b97\u5728\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u5546\u54c1\u7684\u503e\u5411\u3002.<\/p>\n<p>\u4f46\u4e3a\u4ec0\u4e48\u8981\u4f30\u7b97\u8d2d\u4e70\u503e\u5411\u5462\uff1f\u56e0\u4e3a\u5b83\u53ef\u4ee5<strong>\u8c03\u6574\u6211\u4eec\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u65b9\u5f0f\u3002.<\/strong> \u4e3e\u4f8b\u6765\u8bf4\uff0c\u5047\u8bbe\u6211\u4eec\u6709\u4e00\u4e2a\u975e\u5e38\u7b80\u5355\u7684\u503e\u5411\u6a21\u578b\uff0c\u53ef\u4ee5\u5c06\u67d0\u4e00\u4ea7\u54c1\u7684\u5ba2\u6237\u5206\u4e3a \u201c\u51b7\u201d\u3001\u201c\u6696 \u201d\u548c \u201c\u70ed \u201d\u4e09\u7c7b\uff08\u201c\u70ed \u201d\u6307\u8d2d\u4e70\u51e0\u7387\u6700\u9ad8\u7684\u5ba2\u6237\uff0c\u201c\u51b7 \u201d\u6307\u8d2d\u4e70\u51e0\u7387\u6700\u4f4e\u7684\u5ba2\u6237\uff09\uff1a<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27619%27%20height%3D%270%27%20viewBox%3D%270%200%20619%200%27%3E%3Crect%20width%3D%27619%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article1.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 619px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"619\" height=\"auto\" \/><div class=\"fusion-text fusion-text-7\"><p>\u90a3\u4e48\uff0c\u6839\u636e\u8fd9\u79cd\u5206\u7c7b<strong>\u60a8\u53ef\u4ee5\u5bf9\u6bcf\u4e2a\u73ed\u7ea7\u505a\u51fa\u6709\u9488\u5bf9\u6027\u7684\u56de\u5e94<\/strong>. .\u5bf9\u4e8e\u5373\u5c06\u8d2d\u4e70\u4ea7\u54c1\u7684\u5ba2\u6237\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u91c7\u53d6\u4e0d\u540c\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u800c\u5bf9\u4e8e\u90a3\u4e9b\u53ef\u80fd\u8fde\u542c\u90fd\u6ca1\u542c\u8bf4\u8fc7\u60a8\u7684\u4ea7\u54c1\u7684\u5ba2\u6237\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u91c7\u53d6\u4e0d\u540c\u7684\u8425\u9500\u65b9\u5f0f\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u7684\u5a92\u4f53\u9884\u7b97\u6709\u9650\uff0c\u60a8\u53ef\u4ee5\u5c06\u9884\u7b97\u91cd\u70b9\u653e\u5728\u8d2d\u4e70\u53ef\u80fd\u6027\u9ad8\u7684\u5ba2\u6237\u8eab\u4e0a\uff0c\u800c\u4e0d\u8981\u5728\u90a3\u4e9b\u4e0d\u786e\u5b9a\u7684\u5ba2\u6237\u8eab\u4e0a\u82b1\u8d39\u592a\u591a\u3002.<\/p>\n<p>\u8fd9\u79cd\u57fa\u4e8e\u89c4\u5219\u7684\u7b80\u5355\u5206\u7c7b\u65b9\u6cd5\u53ef\u4ee5\u4ea7\u751f\u5f88\u597d\u7684\u7ed3\u679c\uff0c\u901a\u5e38\u6bd4\u6ca1\u6709\u89c4\u5219\u8981\u597d\uff0c\u4f46\u5b83\u6709\u4ee5\u4e0b\u7f3a\u70b9 <strong>\u6709\u51e0\u4e2a\u5c40\u9650\u6027\uff1a<\/strong><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5f88\u53ef\u80fd\u00a0<strong>\u6ca1\u6709\u5229\u7528\u6240\u6709 data <\/strong>\u65e0\u8bba\u662f\u5173\u4e8e\u5ba2\u6237\u65c5\u7a0b\u7684\u66f4\u7cbe\u786e\u4fe1\u606f\uff0c\u8fd8\u662f\u60a8\u7684\u7f51\u7ad9\u6216\u5176\u4ed6 data \u4fe1\u606f\u6765\u6e90\uff08\u5982\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 data\uff09\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u867d\u7136 \u201c\u70ed \u201d\u5ba2\u6237\u6bd4 \u201c\u6696 \u201d\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\uff0c\u800c \u201c\u6696 \u201d\u5ba2\u6237\u53c8\u6bd4 \"\u51b7 \"\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\uff0c\u8fd9\u4e00\u70b9\u4f3c\u4e4e\u663e\u800c\u6613\u89c1\uff0c\u4f46\u8fd9\u79cd\u65b9\u6cd5\u5e76\u6ca1\u6709\u63d0\u4f9b\u4ee5\u4e0b\u5177\u4f53\u6570\u636e <strong>\u4ed6\u4eec\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u6709\u591a\u5927<\/strong>. .\u70ed\u60c5 \u201c\u7684\u987e\u5ba2\u6709\u673a\u4f1a\u8d2d\u4e70 3% \u5417\uff1f5%?10% ?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u901a\u8fc7\u7b80\u5355\u7684\u89c4\u5219\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u7684\u7b49\u7ea7\u6570\u91cf\u662f\u6709\u9650\u7684\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u00a0<strong>\u9650\u5236\u76ee\u6807\u54cd\u5e94\u7684\u5b9a\u5236\u7a0b\u5ea6<\/strong>\u00a0\u53ef\u4ee5\u662f.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\"><p>\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e9b\u9650\u5236\uff0c\u6211\u4eec\u53ef\u4ee5\u4f7f\u7528\u66f4\u591a\u7684 data \u9a71\u52a8\u65b9\u6cd5\uff1a\u4f7f\u7528\u00a0<strong>\u673a\u5668\u5b66\u4e60 <\/strong>\u5728\u6211\u4eec\u7684 data \u4e0a\u00a0<strong>\u9884\u6d4b\u8d2d\u4e70\u6982\u7387<\/strong>\u00a0\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u670d\u52a1\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4e86\u89e3\u8c37\u6b4c\u5206\u6790 data<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>\u8c37\u6b4c\u5206\u6790\u00a0<strong>\u5206\u6790\u7f51\u7edc\u670d\u52a1 <\/strong>\u8ddf\u8e2a\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u7684\u4f7f\u7528\u60c5\u51b5 data \u548c\u6d41\u91cf\u3002.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27587%27%20height%3D%270%27%20viewBox%3D%270%200%20587%200%27%3E%3Crect%20width%3D%27587%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article2.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 587px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"587\" height=\"auto\" \/><div class=\"fusion-text fusion-text-10\"><p><a class=\"bv kv\" href=\"https:\/\/support.google.com\/analytics\/answer\/3416092?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u8c37\u6b4c\u5206\u6790 data \u53ef\u4ee5<strong>\u00a0\u53ef\u8f7b\u677e\u5bfc\u51fa\u81f3\u5927\u67e5\u8be2<\/strong>\u00a0<\/a>(\u8c37\u6b4c\u4e91\u5e73\u53f0\u5168\u9762\u7ba1\u7406\u00a0<a class=\"bv kv\" href=\"https:\/\/cloud.google.com\/bigquery\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=emea-gb-all-en-dr-skws-all-solutions-trial-b-gcp-1010042&amp;utm_content=text-ad-none-any-DEV_c-CRE_335630920539-ADGP_Hybrid+%7C+SKWS+-+BMM+%7C+Txt+~+Data+Analytics+~+BigQuery%23v1-KWID_43700053279032269-kwd-47616964923-userloc_1006094&amp;utm_term=KW_%2Bbigquery-NET_g-PLAC_&amp;gclid=CjwKCAjwiY6MBhBqEiwARFSCPqzx1ubPaHp-g3MMEY8zES0fgiSrD3RYgcBGjQeNRRcV_EiS10fZ_RoCUgcQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener ugc nofollow\">data \u4ed3\u5e93\u670d\u52a1<\/a>)\uff0c\u53ef\u4ee5\u901a\u8fc7\u7c7b\u4f3c SQL \u7684\u8bed\u6cd5\u8fdb\u884c\u8bbf\u95ee\uff1a<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27598%27%20height%3D%270%27%20viewBox%3D%270%200%20598%200%27%3E%3Crect%20width%3D%27598%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/article-aubay3.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 598px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"598\" height=\"auto\" \/><div class=\"fusion-text fusion-text-11\"><p>\u8bf7\u6ce8\u610f\uff0c\u5e26\u6709 Google Analytics data \u7684\u5927\u67e5\u8be2\u5bfc\u51fa\u8868\u662f\u4e00\u4e2a <strong>\u4f1a\u8bdd\u7ea7\u522b\u7684\u5d4c\u5957\u8868\uff1a<\/strong><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><a class=\"bv kv\" href=\"https:\/\/support.google.com\/analytics\/answer\/2731565?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u4f1a\u8bae<\/a>\u00a0\u662f\u7279\u5b9a\u5ba2\u6237\u5728\u7ed9\u5b9a\u65f6\u95f4\u8303\u56f4\u5185\u6240\u505a\u64cd\u4f5c\u7684\u5217\u8868\u3002\u5b83\u4eec\u4ece\u5ba2\u6237\u8bbf\u95ee\u9875\u9762\u65f6\u5f00\u59cb\uff0c\u5728\u6d3b\u52a8 30 \u5206\u949f\u540e\u7ed3\u675f\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6bcf\u4e2a\u5ba2\u6237\u53ef\u4ee5\u6709\u591a\u4e2a\u4f1a\u8bdd\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6bcf\u4e2a\u4f1a\u8bdd\u53ef\u4ee5\u7531\u591a\u4e2a\u547d\u4e2d\uff08\u5373\u4e8b\u4ef6\uff09\u7ec4\u6210\uff0c\u6bcf\u4e2a\u547d\u4e2d\u53ef\u4ee5\u6709\u591a\u4e2a\u5c5e\u6027\u6216\u81ea\u5b9a\u4e49\u6307\u6807\uff08\u8fd9\u5c31\u662f\u8868\u683c\u5d4c\u5957\u7684\u539f\u56e0\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u8981\u67e5\u770b\u547d\u4e2d\u7ea7\u522b\u7684 data\uff0c\u5219\u9700\u8981\u5c06\u8868\u683c\u6241\u5e73\u5316\uff09\u3002.<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27619%27%20height%3D%270%27%20viewBox%3D%270%200%20619%200%27%3E%3Crect%20width%3D%27619%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article4.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 619px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"619\" height=\"auto\" \/><div class=\"fusion-text fusion-text-12\"><p>\u4f8b\u5982\uff0c\u5728\u8fd9\u4e2a\u67e5\u8be2\u4e2d\uff0c\u6211\u4eec\u53ea\u67e5\u770b\u00a0<strong>\u4f1a\u8bdd\u7ea7\u529f\u80fd<\/strong>:<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27564%27%20height%3D%270%27%20viewBox%3D%270%200%20564%200%27%3E%3Crect%20width%3D%27564%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article5.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 564px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"564\" height=\"auto\" \/><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27686%27%20height%3D%270%27%20viewBox%3D%270%200%20686%200%27%3E%3Crect%20width%3D%27686%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article6.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 686px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"686\" height=\"auto\" \/><div class=\"fusion-text fusion-text-13\"><p>\u5728\u8fd9\u4e2a\u67e5\u8be2\u4e2d\uff0c\u6211\u4eec\u4f7f\u7528\u4e86 Unnest \u51fd\u6570\u6765\u67e5\u8be2\u76f8\u540c\u7684\u4fe1\u606f\uff0c\u5373 <strong>\u547d\u4e2d\u7387<\/strong>:<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27686%27%20height%3D%270%27%20viewBox%3D%270%200%20686%200%27%3E%3Crect%20width%3D%27686%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article7.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 686px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"686\" height=\"auto\" \/><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27686%27%20height%3D%270%27%20viewBox%3D%270%200%20686%200%27%3E%3Crect%20width%3D%27686%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article8.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 686px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"686\" height=\"auto\" \/><div class=\"fusion-text fusion-text-14\"><p>\u6709\u5173 GA data \u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u67e5\u9605\u00a0<a class=\"bv kv\" href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u6587\u732e\u8d44\u6599<\/a>. .\u8bf7\u6ce8\u610f\uff0c\u6211\u4eec\u7684\u9879\u76ee\u662f\u5728 GA360 \u4e0a\u5f00\u53d1\u7684\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u4f7f\u7528\u7684\u662f\u6700\u65b0\u7248\u672c\u7684 GA4\uff0cdata \u6a21\u578b\u4f1a\u6709\u4e00\u4e9b\u7ec6\u5fae\u5dee\u522b\uff0c\u7279\u522b\u662f\u8868\u683c\u5c06\u662f\u4e8b\u4ef6\u7ea7\u7684\u3002\u4ee5\u4e0b\u662f\u516c\u5f00\u7684\u793a\u4f8b\u8868\u00a0<a class=\"bv kv\" href=\"https:\/\/console.cloud.google.com\/marketplace\/product\/obfuscated-ga360-data\/obfuscated-ga360-data?project=lexical-script-761\" target=\"_blank\" rel=\"noopener ugc nofollow\">GA360<\/a>\u00a0\u548c\u00a0<a class=\"bv kv\" href=\"https:\/\/support.google.com\/analytics\/answer\/10937659?hl=en&amp;ref_topic=9359001#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noopener ugc nofollow\">GA4<\/a>\u00a0data \u53ef\u901a\u8fc7 Big Query \u67e5\u8be2\u3002.<\/p>\n<p>\u73b0\u5728\uff0c\u6211\u4eec\u5df2\u7ecf\u83b7\u5f97\u4e86\u539f\u59cb\u7684 data \u6570\u636e\u6e90\uff0c\u5728\u5c06\u6211\u4eec\u7684\u8868\u683c\u8f93\u5165\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u6267\u884c\u7279\u5f81\u5de5\u7a0b<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8bbe\u8ba1\u6b63\u786e\u7684\u529f\u80fd<\/h2><\/div><div class=\"fusion-text fusion-text-15\"><p>\u7279\u5f81\u5de5\u7a0b\u6b65\u9aa4\u7684\u76ee\u7684\u662f\u5c06\u539f\u59cb\u7684 Google Analytics data\uff08\u4ece\u5927\u67e5\u8be2\u4e2d\u63d0\u53d6\uff09\u8f6c\u6362\u4e3a\u00a0<strong>\u5c31\u7eea <\/strong>\u7528\u4e8e<strong>\u673a\u5668\u5b66\u4e60<\/strong>.<\/p>\n<p>GA data \u7684\u7ed3\u6784\u975e\u5e38\u5408\u7406\uff0c\u53ea\u9700\u6700\u5c11\u7684 data \u6e05\u7406\u6b65\u9aa4\u3002\u7136\u800c\uff0c\u8868\u683c\u4e2d\u4ecd\u5b58\u5728\u5927\u91cf\u4fe1\u606f\uff0c\u5176\u4e2d\u8bb8\u591a\u4fe1\u606f\u5bf9\u673a\u5668\u5b66\u4e60\u5e76\u65e0\u7528\u5904\uff0c\u6216\u8005\u65e0\u6cd5\u6309\u539f\u6837\u4f7f\u7528\uff0c\u56e0\u6b64\u9009\u62e9\u548c\u5236\u4f5c\u6b63\u786e\u7684\u7279\u5f81\u975e\u5e38\u91cd\u8981\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u6784\u5efa\u4e86\u4f3c\u4e4e\u4e0e\u8d2d\u4e70\u4ea7\u54c1\u6700\u76f8\u5173\u7684\u7279\u5f81\u3002.<\/p>\n<p>\u6211\u4eec\u7cbe\u5fc3\u8bbe\u8ba1\u4e86 4 \u7c7b\u529f\u80fd\uff1a<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27625%27%20height%3D%270%27%20viewBox%3D%270%200%20625%200%27%3E%3Crect%20width%3D%27625%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article9.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 625px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"625\" height=\"auto\" \/><div class=\"fusion-text fusion-text-16\"><p>\u8bf7\u6ce8\u610f\uff0c\u6211\u4eec\u662f\u5728\u5ba2\u6237\u7ea7\u522b\u8ba1\u7b97\u6240\u6709\u8fd9\u4e9b\u529f\u80fd\uff0c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u8981\u6c47\u603b\u6bcf\u4e2a\u5ba2\u6237\u7684\u591a\u4e2a\u4f1a\u8bdd\u4fe1\u606f\uff08\u4f7f\u7528 fullVisitorId \u5b57\u6bb5\u4f5c\u4e3a\u5173\u952e\u5b57\uff09<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4e00\u822c\u529f\u80fd<\/h3><\/div><div class=\"fusion-text fusion-text-17\"><p>\u5168\u7403\u529f\u80fd\u5305\u62ec\u00a0<strong>\u6570\u503c\u7279\u5f81<\/strong>\u00a0\u63d0\u4f9b\u4f1a\u8bae\u7684\u4e00\u822c\u4fe1\u606f\u3002.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27524%27%20height%3D%270%27%20viewBox%3D%270%200%20524%200%27%3E%3Crect%20width%3D%27524%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article10.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 524px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"524\" height=\"auto\" \/><div class=\"fusion-text fusion-text-18\"><p>\u8bf7\u6ce8\u610f\uff0c\u8df3\u51fa\u7387\u662f\u6307\u5ba2\u6237\u5728\u4f1a\u8bdd\u671f\u95f4\u53ea\u8bbf\u95ee\u4e00\u4e2a\u7f51\u9875\u7684 % \u6b21\u3002.<\/p>\n<p>\u540c\u6837\u91cd\u8981\u7684\u662f\u8981\u5305\u62ec\u4ee5\u4e0b\u65b9\u9762\u7684\u4fe1\u606f <strong>\u4e8b\u4ef6\u53d1\u751f\u7684\u65f6\u95f4<\/strong>\u4f8b\u5982\uff1a\u521a\u521a\u8bbf\u95ee\u8fc7\u60a8\u7f51\u7ad9\u7684\u5ba2\u6237\u53ef\u80fd\u6bd4 3 \u4e2a\u6708\u524d\u8bbf\u95ee\u8fc7\u60a8\u7f51\u7ad9\u7684\u5ba2\u6237\u66f4\u6709\u8d2d\u4e70\u6b32\u671b\u3002\u6709\u5173\u6b64\u4e3b\u9898\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b\u4ee5\u4e0b\u7406\u8bba\u00a0<a class=\"bv kv\" href=\"https:\/\/en.wikipedia.org\/wiki\/RFM_(market_research)\" target=\"_blank\" rel=\"noopener ugc nofollow\">RFM\uff08\u9891\u7387\u3001\u9891\u7387\u8d27\u5e01\u4ef7\u503c\uff09<\/a>.<\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u589e\u52a0\u4e86\u4e00\u9879\u529f\u80fd <em>\u81ea\u4e0a\u6b21\u4f1a\u8bae\u4ee5\u6765\u7684\u91cd\u590d\u6027 = 1 \/ \u81ea\u4e0a\u6b21\u4f1a\u8bae\u4ee5\u6765\u7684\u5929\u6570 <\/em>\u4f7f\u6570\u503c\u5728 0 \u548c 1 \u4e4b\u95f4\u6b63\u5e38\u5316<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u6700\u559c\u7231\u7684\u529f\u80fd<\/h3><\/div><div class=\"fusion-text fusion-text-19\"><p>\u6211\u4eec\u8fd8\u5e0c\u671b\u63d0\u4f9b\u4ee5\u4e0b\u4fe1\u606f\u00a0<strong>\u5173\u952e\u5206\u7c7b data <\/strong>\u5982 <strong>\u6d4f\u89c8\u5668\u6216\u8bbe\u5907<\/strong>. .\u7531\u4e8e\u8be5\u4fe1\u606f\u662f\u4f1a\u8bdd\u7ea7\u522b\u7684\uff0c\u4e00\u4e2a\u5ba2\u6237\u53ef\u80fd\u6709\u591a\u4e2a\u4e0d\u540c\u7684\u503c\uff0c\u56e0\u6b64\u6211\u4eec\u53ea\u53d6\u6bcf\u4e2a\u5ba2\u6237\u51fa\u73b0\u6700\u591a\u7684\u4e00\u4e2a\u503c\uff08\u5373\u6700\u559c\u6b22\u7684\u503c\uff09\u3002\u6b64\u5916\uff0c\u4e3a\u4e86\u907f\u514d\u5206\u7c7b\u7279\u5f81\u7684\u5361\u65b9\u503c\u8fc7\u9ad8\uff0c\u6211\u4eec\u53ea\u4fdd\u7559\u6bcf\u4e2a\u7279\u5f81\u4e2d\u6700\u5e38\u89c1\u7684 5 \u4e2a\u503c\uff0c\u5e76\u7528 \u201c\u5176\u4ed6 \u201d\u503c\u4ee3\u66ff\u6240\u6709\u5176\u4ed6\u503c\u3002<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27589%27%20height%3D%270%27%20viewBox%3D%270%200%20589%200%27%3E%3Crect%20width%3D%27589%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article11.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 589px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"589\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4ea7\u54c1\u7279\u70b9<\/h3><\/div><div class=\"fusion-text fusion-text-20\"><p>\u867d\u7136\u524d\u4e24\u7c7b\u529f\u80fd\u5bf9\u4e8e\u5e2e\u52a9\u6211\u4eec\u56de\u7b54 \u201c\u5ba2\u6237\u662f\u5426\u4f1a\u5728\u6211\u7684\u7f51\u7ad9\u4e0a\u8d2d\u4e70\uff1f<strong class=\"hq jr\">\u00a0\u201c<\/strong><strong>\u5ba2\u6237\u4f1a\u8d2d\u4e70\u7279\u5b9a\u4ea7\u54c1\u5417\uff1f<\/strong><strong class=\"hq jr\">\u201d<\/strong>. .\u4e3a\u4e86\u5e2e\u52a9\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u4ea7\u54c1\u7279\u5b9a\u529f\u80fd\uff0c\u8fd9\u4e9b\u529f\u80fd\u53ea\u5305\u62ec\u6211\u4eec\u8bd5\u56fe\u9884\u6d4b\u8d2d\u4e70\u7684\u4ea7\u54c1\uff1a<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27623%27%20height%3D%270%27%20viewBox%3D%270%200%20623%200%27%3E%3Crect%20width%3D%27623%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article12.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 623px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"623\" height=\"auto\" \/><div class=\"fusion-text fusion-text-21\"><p>\u5bf9\u4e8e <em>\u81ea\u4e0a\u6b21\u4e0e\u8be5\u4ea7\u54c1\u81f3\u5c11\u6709\u4e00\u6b21\u4e92\u52a8\u4ee5\u6765\u7684\u65f6\u95f4\u95f4\u9694\u3001,\u00a0<\/em>\u6211\u4eec\u4f7f\u7528\u4e0e\u00a0<em>\u4f1a\u8bae\u95f4\u9694<\/em>\u00a0\u5728\u4e00\u822c\u7279\u5f81\u4e2d\u3002\u7136\u800c\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u9047\u5230\u8fd9\u6837\u7684\u60c5\u51b5\uff0c\u5373\u4e0e\u4ea7\u54c1\u81f3\u5c11\u6709\u4e00\u6b21\u4ea4\u4e92\u7684\u4f1a\u8bdd\u4e3a 0\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u586b\u5199 0\u3002\u4ece\u4e1a\u52a1\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u662f\u6709\u9053\u7406\u7684\uff0c\u56e0\u4e3a\u6211\u4eec\u53ef\u80fd\u7684\u6700\u9ad8\u503c\u662f 1\uff08\u5373\u5ba2\u6237\u4ece\u6628\u5929\u5f00\u59cb\u6709\u4e00\u6b21\u4f1a\u8bdd\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u7c7b\u4f3c\u4ea7\u54c1\u529f\u80fd<\/h3><\/div><div class=\"fusion-text fusion-text-22\"><p>\u9664\u4e86\u7814\u7a76\u5ba2\u6237\u4e0e\u6211\u4eec\u8bd5\u56fe\u9884\u6d4b\u8d2d\u4e70\u6982\u7387\u7684\u4ea7\u54c1\u4e4b\u95f4\u7684\u4e92\u52a8\u5916\uff0c\u8fd8\u9700\u8981\u4e86\u89e3\u5ba2\u6237\u4e0e\u4ee5\u4e0b\u4ea7\u54c1\u7684\u4e92\u52a8\u60c5\u51b5<strong>\u00a0\u5176\u4ed6\u529f\u80fd\u548c\u4ef7\u683c\u7c7b\u4f3c\u7684\u4ea7\u54c1\u00a0<\/strong>\u7edd\u5bf9\u6709\u7528<strong class=\"hq jr\">\u00a0<\/strong>(\u5373\u66ff\u4ee3\u4ea7\u54c1\uff09\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u589e\u52a0\u4e86\u4e00\u7ec4\u7c7b\u4f3c\u4ea7\u54c1\u7279\u5f81\uff0c\u8fd9\u4e9b\u7279\u5f81\u4e0e\u4ea7\u54c1\u7279\u5f81\u5b8c\u5168\u76f8\u540c\uff0c\u53ea\u662f\u5728\u53d8\u91cf\u8303\u56f4\u4e2d\u4e5f\u5305\u542b\u4e86\u7c7b\u4f3c\u4ea7\u54c1\u3002\u7279\u5b9a\u4ea7\u54c1\u7684\u7c7b\u4f3c\u4ea7\u54c1\u662f\u901a\u8fc7\u4e1a\u52a1\u8f93\u5165\u5b9a\u4e49\u7684\u3002.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27608%27%20height%3D%270%27%20viewBox%3D%270%200%20608%200%27%3E%3Crect%20width%3D%27608%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article13.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 608px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"608\" height=\"auto\" \/><div class=\"fusion-text fusion-text-23\"><p>\u6211\u4eec\u73b0\u5728\u6709\u4e86\u6211\u4eec\u7684\u00a0<strong>dataset<\/strong>\u00a0\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u8bad\u7ec3\u673a\u5668\u5b66\u4e60\u6a21\u578b\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8bad\u7ec3\u6a21\u578b<\/h2><\/div><div class=\"fusion-text fusion-text-24\"><p>\u56e0\u4e3a\u6211\u4eec\u60f3\u77e5\u9053\u5ba2\u6237\u662f\u5426\u4f1a\u8d2d\u4e70\u7279\u5b9a\u4ea7\u54c1\uff0c\u6240\u4ee5\u8fd9\u662f\u4e00\u4e2a\u00a0<strong>\u4e8c\u5143\u5206\u7c7b\u95ee\u9898\u3002.<\/strong><\/p>\n<p>\u5728\u7b2c\u4e00\u6b21\u8fed\u4ee3\u4e2d\uff0c\u6211\u4eec\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u521b\u5efa\u4e86\u673a\u5668\u5b66\u4e60 dataset\uff08\u6bcf\u4e2a\u5ba2\u6237 1 \u884c\uff09\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8ba1\u7b97 <strong>\u5728 3 \u4e2a\u6708\u7684\u65f6\u95f4\u7a97\u53e3\u5185\u4f7f\u7528\u4f1a\u8bdd\u7684\u7279\u70b9<\/strong>\u00a0\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u670d\u52a1\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u8ba1\u7b97\u00a0<strong>\u76ee\u6807\u662f\u5728 3 \u5468\u65f6\u95f4\u5185\u4f7f\u7528\u8fd9\u4e9b\u8bfe\u7a0b<\/strong>\u00a0\u5728\u7279\u5f81\u65f6\u95f4\u7a97\u53e3\u4e4b\u540e\u3002\u5982\u679c\u5728\u65f6\u95f4\u7a97\u53e3\u5185\u81f3\u5c11\u6709\u4e00\u6b21\u8d2d\u4e70\u8be5\u4ea7\u54c1\uff0c\u5219 Target \u7b49\u4e8e 1\uff08\u5b9a\u4e49\u4e3a\u7c7b\u522b 1\uff09\uff0c\u5426\u5219 Target \u7b49\u4e8e 0\uff08\u5b9a\u4e49\u4e3a\u7c7b\u522b 0\uff09<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4f7f\u7528 80\/20 \u968f\u673a\u5206\u5272\u6cd5\u5c06 data \u5206\u4e3a\u8bad\u7ec3\u96c6\u548c\u6d4b\u8bd5\u96c6\u3002.<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27608%27%20height%3D%270%27%20viewBox%3D%270%200%20608%200%27%3E%3Crect%20width%3D%27608%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article14.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 608px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"608\" height=\"auto\" \/><div class=\"fusion-text fusion-text-25\"><p>\u4e0d\u8fc7\uff0c\u5bf9 data \u7684\u521d\u6b65\u63a2\u7d22\u5f88\u5feb\u5c31\u8868\u660e\uff0c\u6709\u4e00\u4e2a<strong>\u00a0\u5f3a\u70c8\u7684\u9636\u5c42\u5931\u8861\u95ee\u9898<\/strong>:1 \u7c7b\u4e0e 0 \u7c7b\u7684\u6bd4\u4f8b\u8d85\u8fc7 1:1000\uff0c\u6211\u4eec\u6ca1\u6709\u8db3\u591f\u7684 1 \u7c7b\u5ba2\u6237\u3002\u8fd9\u5bf9\u673a\u5668\u5b66\u4e60\u6a21\u578b\u6765\u8bf4\u662f\u4e2a\u5927\u95ee\u9898\u3002.<\/p>\n<p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u6211\u4eec\u5bf9\u6211\u4eec\u7684\u65b9\u6cd5\u505a\u4e86\u4e00\u4e9b\u4fee\u6539\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6211\u4eec <strong>\u5207\u6362\u76ee\u6807\u53d8\u91cf<\/strong> \u4ece\u4f7f\u00a0<strong>\u8d2d\u4e70<\/strong>\u00a0\u5230\u4f5c\u51fa\u00a0<strong>\u52a0\u5165\u8d2d\u7269\u8f66<\/strong>. .\u56e0\u6b64\uff0c\u6211\u4eec\u7684\u6a21\u578b\u5728\u5546\u4e1a\u610f\u4e49\u4e0a\u7565\u6709\u635f\u5931\uff0c\u4f46\u589e\u52a0 1 \u7c7b\u7684\u6570\u91cf\u8db3\u4ee5\u5f25\u8865\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6211\u4eec <strong>\u5728\u51e0\u4e2a\u79fb\u52a8\u7a97\u53e3\u4e0a\u5bf9\u6a21\u578b\u8fdb\u884c\u4e86\u8bad\u7ec3\u3001,<\/strong>\u800c\u4e0d\u662f\u5355\u4e00\u7684 3 \u4e2a\u6708 + 3 \u5468\u3002\u8fd9\u4e0d\u4ec5\u589e\u52a0\u4e86 data \u7684\u6570\u91cf\uff0c\u8fd8\u901a\u8fc7\u5728\u4e00\u5e74\u4e2d\u7684\u4e0d\u540c\u65f6\u95f4\u6bb5\u5bf9\u5ba2\u6237\u7684\u4e0d\u540c\u8d2d\u4e70\u884c\u4e3a\u8fdb\u884c\u8bad\u7ec3\uff0c\u63d0\u9ad8\u4e86\u6a21\u578b\u7684\u6cdb\u5316\u80fd\u529b\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u7531\u4e8e\u8fd9\u79cd\u60c5\u51b5\uff0c\u540c\u4e00\u5ba2\u6237\u4f1a\u591a\u6b21\u51fa\u73b0\u5728 data \u96c6\u4e2d\uff08\u5728\u4e0d\u540c\u65f6\u671f\uff09\u3002\u4e3a\u4e86\u907f\u514d data \u6cc4\u9732\uff0c\u6211\u4eec\u8981\u786e\u4fdd\u4ed6\u603b\u662f\u51fa\u73b0\u5728\u8bad\u7ec3\u6216\u6d4b\u8bd5 data \u96c6\u4e2d\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6211\u4eec <strong>\u5bf9\u7b2c 0 \u7c7b\u7684\u53d6\u6837\u4e0d\u8db3\uff0c\u56e0\u6b64\u7b2c 1 \u7c7b\u4e0e\u7b2c 0 \u7c7b\u7684\u6bd4\u4f8b\u4e3a 1<\/strong>. .\u4e0e\u5176\u4ed6\u65b9\u6848\uff08\u5982\u8fc7\u5ea6\u53d6\u6837\u6216\u9608\u503c\u53d6\u6837\uff09\u76f8\u6bd4\uff0c\"\u6b20\u91c7\u6837 \"\u662f\u89e3\u51b3\u7c7b\u522b\u4e0d\u5e73\u8861\u95ee\u9898\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u65b9\u6848\u3002\u00a0<a class=\"bv kv\" href=\"https:\/\/machinelearningmastery.com\/smote-oversampling-for-imbalanced-classification\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">SMOTE<\/a>, \u56e0\u4e3a\u901a\u8fc7\u524d\u4e24\u6b21\u4fee\u6539\uff0c\u6211\u4eec\u5df2\u7ecf\u80fd\u591f\u663e\u8457\u63d0\u9ad8 1 \u7ea7\u7684\u4ea7\u91cf\u3002.\u00a0<strong>\u53ea\u5bf9\u8bad\u7ec3\u96c6\u8fdb\u884c\u518d\u5e73\u8861<\/strong>\u56e0\u4e3a\u6211\u4eec\u5e0c\u671b\u6d4b\u8bd5\u96c6\u4e0e\u672a\u6765\u7684 data \u5177\u6709\u76f8\u540c\u7684\u7c7b\u522b\u6bd4\u7387\u3002\u8bf7\u6ce8\u610f\uff0c\u6211\u4eec\u66fe\u6d4b\u8bd5\u8fc7\u66f4\u9ad8\u7684\u6bd4\u7387\uff0c\u5982 5 \u6216 10\uff0c\u4f46\u5728\u6a21\u578b\u8bc4\u4f30\u4e2d\uff0c1 \u662f\u6700\u4f73\u6bd4\u7387\u3002.<\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27549%27%20height%3D%270%27%20viewBox%3D%270%200%20549%200%27%3E%3Crect%20width%3D%27549%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 549px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"549\" height=\"auto\" \/><div class=\"fusion-text fusion-text-26\"><p>\u6211\u4eec\u4f7f\u7528 dataset \u6d4b\u8bd5\u4e86\u591a\u4e2a\u5206\u7c7b\u6a21\u578b\uff1a\u7ebf\u6027\u6a21\u578b\u3001\u968f\u673a\u68ee\u6797\u548c XGboost\uff0c\u4f7f\u7528\u7f51\u683c\u641c\u7d22\u5bf9\u8d85\u53c2\u6570\u8fdb\u884c\u5fae\u8c03\uff0c\u6700\u7ec8\u9009\u62e9\u4e86\u4e00\u4e2a<strong class=\"hq jr\">\u00a0<\/strong><strong><a class=\"bv kv\" href=\"https:\/\/xgboost.readthedocs.io\/en\/stable\/\" target=\"_blank\" rel=\"noopener ugc nofollow\">XGboost \u578b\u53f7<\/a><\/strong><strong class=\"hq jr\">.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8bc4\u4f30\u6211\u4eec\u7684\u6a21\u578b<\/h2><\/div><div class=\"fusion-text fusion-text-27\"><p>\u5728\u8bc4\u4f30\u503e\u5411\u6a21\u578b\u65f6\uff0c\u4e3b\u8981\u53ef\u4ee5\u8fdb\u884c\u4e24\u79cd\u8bc4\u4f30\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u56de\u6eaf\u6d4b\u8bd5\u8bc4\u4f30<\/strong><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5b9e\u65f6\u6d4b\u8bd5\u8bc4\u4f30<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u56de\u6eaf\u6d4b\u8bd5\u8bc4\u4f30<\/h3><\/div><div class=\"fusion-text fusion-text-28\"><p>\u9996\u5148\uff0c\u6211\u4eec\u8fdb\u884c\u4e86\u00a0<strong>\u53cd\u5411\u6d4b\u8bd5\u8bc4\u4f30<\/strong>:<strong class=\"hq jr\">\u00a0<\/strong>\u6211\u4eec\u5c06\u6a21\u578b\u5e94\u7528\u4e8e <strong>\u8fc7\u53bb\u7684\u5386\u53f2 data<\/strong>\u00a0\u5e76\u68c0\u67e5\u6211\u4eec\u7684\u6a21\u578b\u662f\u5426\u80fd\u6b63\u786e\u8bc6\u522b\u5c06\u6267\u884c\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u7684\u5ba2\u6237\u3002\u7531\u4e8e\u6211\u4eec\u4f7f\u7528\u7684\u662f\u4e8c\u5143\u5206\u7c7b\u5668\uff0c\u56e0\u6b64\u8be5\u6a21\u578b\u4ea7\u751f\u7684\u662f\u7c7b\u522b 1\uff08\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\uff09\u7684\u6982\u7387\u5206\u6570\uff0c\u4ecb\u4e8e 0 \u548c 1 \u4e4b\u95f4\u3002.<br \/>\n<a class=\"bv kv\" href=\"https:\/\/en.wikipedia.org\/wiki\/Confusion_matrix\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u6df7\u6dc6\u77e9\u9635<\/a><strong class=\"hq jr\">\u00a0<\/strong>\u5e76\u8ba1\u7b97\u00a0<strong><a class=\"bv kv\" href=\"https:\/\/en.wikipedia.org\/wiki\/Precision_and_recall\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u7cbe\u786e\u5ea6\/\u53ec\u56de\u7387<\/a>\u00a0<\/strong>(\u6216\u5b83\u4eec\u5728<strong><a class=\"bv kv\" href=\"https:\/\/en.wikipedia.org\/wiki\/F-score\" target=\"_blank\" rel=\"noopener ugc nofollow\">f1\u5f97\u5206<\/a><\/strong>).\u7136\u800c\uff0c\u8fd9\u4e9b\u7b80\u5355\u7684\u8861\u91cf\u6807\u51c6\u5b58\u5728\u4e24\u4e2a\u95ee\u9898\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-7 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6709\u4e9b\u53ef\u4ee5\u00a0<strong>\u96be\u89e3<\/strong>\u00a0\u56e0\u4e3a dataset \u4e0d\u5e73\u8861\u00a0<em>(\u4f8b\u5982\uff0c\u7cbe\u786e\u5ea6\u6307\u6807\u901a\u5e38\u4f1a\u5f88\u4f4e\uff0c\u56e0\u4e3a\u6211\u4eec\u7684 1 \u7ea7\u6307\u6807\u592a\u5c11\uff09\u3002<\/em><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4ed6\u4eec\u9700\u8981\u51b3\u5b9a\u00a0<strong>\u6982\u7387\u9608\u503c\u00a0<\/strong>\u8fa8\u522b\u00a0<strong>0 \u7ea7\u548c 1 \u7ea7<\/strong><\/div><\/li><\/ul><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27575%27%20height%3D%270%27%20viewBox%3D%270%200%20575%200%27%3E%3Crect%20width%3D%27575%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article2-1.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 575px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"575\" height=\"auto\" \/><div class=\"fusion-text fusion-text-29\"><p>\u56e0\u6b64\uff0c\u6211\u4eec\u51b3\u5b9a\u4f7f\u7528\u4e24\u4e2a\u66f4\u52a0\u00a0<strong>\u53ef\u89e3\u91ca<\/strong>:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-8 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>PR AUC\uff1a\u7cbe\u786e\u5ea6\u4e0e\u53ec\u56de\u7387\u66f2\u7ebf\u56fe\u7684\u66f2\u7ebf\u4e0b\u9762\u79ef<\/strong>(<a href=\"https:\/\/neptune.ai\/blog\/f1-score-accuracy-roc-auc-pr-auc\" target=\"_blank\" rel=\"noopener ugc nofollow\">\u8be6\u89c1\u672c\u8bf4\u660e<\/a>).\u4ece\u6839\u672c\u4e0a\u8bf4\uff0c\u8fd9\u79cd\u5ea6\u91cf\u65b9\u6cd5\u53ef\u4ee5\u8ba9\u6211\u4eec\u5f97\u5230\u4e00\u4e2a <strong>\u5bf9\u6bcf\u4e00\u4e2a\u53ef\u80fd\u7684\u4e34\u754c\u503c\u8fdb\u884c\u5168\u5c40\u8bc4\u4f30\u3002.<\/strong>\u8be5\u6307\u6807\u975e\u5e38\u9002\u5408\u4e0d\u5e73\u8861\u7684 dataset\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u9996\u8981\u4efb\u52a1\u662f\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5c11\u6570\u7c7b\u522b\uff08\u5373\u7c7b\u522b 1\uff09\u7684\u7cbe\u786e\u5ea6\u548c\u53ec\u56de\u7387\uff08\u4e0e\u5176\u8868\u5144\u5f1f ROC AUC \u76f8\u53cd\uff09\u3002<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>\u63d0\u5347<\/strong>\u6211\u4eec\u5c06\u5ba2\u6237\u6309\u6982\u7387\u5f97\u5206\u8fdb\u884c\u5206\u7c7b\uff0c\u5e76\u5c06\u7ed3\u679c\u5206\u4e3a 20 \u4e2a\u901a\u98ce\u53e3\u3002\u63d0\u5347\u7684\u5b9a\u4e49\u662f\u00a0<strong>\u6700\u9ad8 5% \u7684 1 \u7ea7\u6bd4\u7387\/\u6240\u6709 data \u7ec4\u7684 1 \u7ea7\u6bd4\u7387<\/strong>.\u00a0<em class=\"im\">\u56e0\u6b64\uff0c\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5982\u679c\u6211\u4eec\u5728 dataset \u7684\u524d 5 \u5927 % \u4e2d\u6709 21 \u4e2a % \u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u800c\u5728\u6574\u4e2a dataset \u4e2d\u53ea\u6709 3 \u4e2a % \u52a0\u5165\u8d2d\u7269\u8f66\u7387\uff0c\u90a3\u4e48\u6211\u4eec\u7684\u63d0\u5347\u7387\u4e3a 7\uff0c\u8fd9\u610f\u5473\u7740\u6211\u4eec\u7684\u6a21\u578b\u6bd4\u968f\u673a\u6a21\u578b\u6709\u6548 7 \u500d\u3002.<\/em><\/div><\/li><\/ul><div class=\"fusion-text fusion-text-30\"><p>\u5c24\u5176\u662f\u5728\u8fd9\u4e9b\u6307\u6807\u4e0a\u53d6\u5f97\u4e86\u76f8\u5f53\u79ef\u6781\u7684\u6210\u679c\u3001,\u00a0<strong>\u63d0\u5347 <\/strong>\u5f53\u65f6\u00a0<strong>13.5.<\/strong><\/p>\n<p>\u56de\u6eaf\u6d4b\u8bd5\u8bc4\u4f30\u662f\u5bf9\u503e\u5411\u6a21\u578b\u8fdb\u884c\u9996\u6b21\u8bc4\u4f30\u7684\u4e00\u79cd\u65e0\u98ce\u9669\u65b9\u6cd5\uff0c\u4f46\u4e5f\u6709\u4e00\u4e9b\u5c40\u9650\u6027\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-9 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u7531\u4e8e\u8fd9\u53ea\u662f\u9488\u5bf9\u8fc7\u53bb\u8fdb\u884c\u7684\uff0c\u56e0\u6b64\u6a21\u578b\u7684\u8f93\u51fa\u7ed3\u679c\u5b9e\u9645\u4e0a\u5e76\u6ca1\u6709\u7528\u4e8e <strong>\u5f71\u54cd\u5a92\u4f53\u9884\u7b97\u6218\u7565\u3002.<\/strong><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5728\u6211\u4eec\u7684\u8861\u91cf\u6807\u51c6\u4e2d\uff0c\u6211\u4eec\u53ea\u8bc4\u4f30\u4e86\u8be5\u6a21\u578b\u662f\u5426\u80fd\u591f\u6b63\u786e\u8bc6\u522b\u4f1a\u52a0\u5165\u8d2d\u7269\u8f66\u7684\u5ba2\u6237\uff0c\u4f46\u6ca1\u6709\u8bc4\u4f30 <strong>\u8bc6\u522b\u8fd9\u4e9b\u5ba2\u6237\u5c06\u5982\u4f55\u63d0\u5347\u9500\u552e\u989d\u3002.<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5b9e\u65f6\u6d4b\u8bd5\u8bc4\u4f30<\/h3><\/div><div class=\"fusion-text fusion-text-31\"><p>\u56e0\u6b64\uff0c\u4e3a\u4e86\u66f4\u597d\u5730\u4e86\u89e3\u6211\u4eec\u6a21\u578b\u7684\u5546\u4e1a\u4ef7\u503c\uff0c\u6211\u4eec\u9700\u8981\u6267\u884c\u4ee5\u4e0b\u64cd\u4f5c\u00a0<strong>\u73b0\u573a\u6d4b\u8bd5\u8bc4\u4f30\u3002\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u542f\u52a8\u4e86\u6211\u4eec\u7684\u6a21\u578b\uff0c\u5e76\u7528\u5b83\u6765\u786e\u5b9a\u5e7f\u544a\u9884\u7b97\u652f\u51fa\u7684\u4f18\u5148\u6b21\u5e8f\uff1a<\/strong><\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27554%27%20height%3D%270%27%20viewBox%3D%270%200%20554%200%27%3E%3Crect%20width%3D%27554%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/12\/antoine-aubay-article3.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 554px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"554\" height=\"auto\" \/><div class=\"fusion-text fusion-text-32\"><p>\u6211\u4eec\u5728\u5b9e\u65f6\u6d4b\u8bd5\u4e2d\u83b7\u5f97\u7684\u7ed3\u679c\u975e\u5e38\u53ef\u9760\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-10 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u4e0e\u00a0<strong>\u57fa\u4e8e\u89c4\u5219\u7684\u7b80\u5355\u65b9\u6cd5<\/strong> \u4e3a\u8bc4\u4ef7\u503e\u5411\u3001,\u00a0<strong>\u6211\u4eec\u6a21\u578b\u7684 ROAS \u4e3a +221 %<\/strong><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u6211\u4eec\u7684\u8868\u73b0\u4e0e\u5f3a\u6709\u529b\u7684\u7ade\u4e89\u8005\u8fdb\u884c\u4e86\u6bd4\u8f83\uff0c\u8fd9\u4e9b\u7ade\u4e89\u8005\u662f<strong>\u00a0Google \u4f1a\u8bdd\u8d28\u91cf\u5f97\u5206<\/strong>\uff1aGoogle \u5728 Google Analytics dataset \u4e2d\u63d0\u4f9b\u7684\u5206\u6570\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\u00a0<strong>\u6211\u4eec\u7684\u6a21\u578b\u4ecd\u7136\u662f +73 % ROAS\u3002.<\/strong> \u8fd9\u8bf4\u660e\u5b9a\u5236\u7684 ML \u65b9\u6cd5\u53ef\u4ee5\u5e26\u6765\u53ef\u89c2\u7684\u4e1a\u52a1\u4ef7\u503c\u3002.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-33\"><p>\u9664\u4e86\u6027\u80fd\u7a33\u5b9a\u5916\uff0c\u6211\u4eec\u7684\u65b9\u6cd5\u8fd8\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u597d\u5904\uff0c\u90a3\u5c31\u662f\u6211\u4eec\u7684\u529f\u80fd\u5de5\u7a0b\u975e\u5e38\u901a\u7528\u3002\u51e0\u4e4e\u00a0<strong>\u65e0\u9700\u8c03\u6574\u4efb\u4f55\u7279\u5f81\u5de5\u7a0b\u6b65\u9aa4<\/strong> \u5c06\u6211\u4eec\u7684\u6a21\u578b\u5e94\u7528\u4e8e\u00a0<strong>\u4e0d\u540c\u7684\u56fd\u5bb6\u8303\u56f4\u6216\u4ea7\u54c1\u8303\u56f4<\/strong>. .\u4e8b\u5b9e\u4e0a\uff0c\u5728\u9996\u6b21\u6210\u529f\u8fdb\u884c\u73b0\u573a\u6d4b\u8bd5\u540e\uff0c\u6211\u4eec\u80fd\u591f <strong>\u4ee5\u975e\u5e38\u9ad8\u6548\u7684\u65b9\u5f0f\u5c06\u6211\u4eec\u7684\u6a21\u5f0f\u63a8\u5e7f\u5230\u591a\u4e2a\u56fd\u5bb6\u548c\u4ea7\u54c1\u3002.<\/strong><\/p>\n<p>\u611f\u8c22\u60a8\u7684\u9605\u8bfb\u3002\u6211\u5f88\u9ad8\u5174\u542c\u5230\u60a8\u5bf9\u8fd9\u79cd\u65b9\u6cd5\u7684\u8bc4\u8bba\u3002\u60a8\u5efa\u7acb\u8fc7\u503e\u5411\u6a21\u578b\u5417\uff1f\u5982\u679c\u6709\uff0c\u60a8\u7684\u505a\u6cd5\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/p>\n<p><em>\u611f\u8c22 Bruce Delattre\u3001Rafa\u00eblle Aygalenq \u548c C\u00e9dric Ly\u3002.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-overflow:hidden;--awb-bg-position:left center;--awb-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/background.jpg\" data-bg=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/background.jpg\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"72\" height=\"41\" title=\"\u4e2d\u7b49\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2772%27%20height%3D%2741%27%20viewBox%3D%270%200%2072%2041%27%3E%3Crect%20width%3D%2772%27%20height%3D%2741%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/medium.png\" alt class=\"lazyload img-responsive wp-image-60927\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4e2d\u53f7 Blog by Artefact\u3002.<\/h3><\/div><div class=\"fusion-text fusion-text-34\" style=\"--awb-content-alignment:center;\"><p>\u672c\u6587\u6700\u521d\u53d1\u8868\u4e8e <strong>Medium.com<\/strong>.<br \/>\n\u5728\u6211\u4eec\u7684 Medium Blog \u4e0a\u5173\u6ce8\u6211\u4eec\uff01<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/medium.com\/artefact-engineering-and-data-science\/scoring-customer-propensity-using-machine-learning-models-on-google-analytics-data-ba1126469c1f\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6df1\u5165\u63a2\u8ba8\u6211\u4eec\u5982\u4f55\u5229\u7528 Google Analytics data \u5efa\u7acb\u6700\u5148\u8fdb\u7684\u5b9a\u5236\u673a\u5668\u5b66\u4e60\u6a21\u578b\uff0c\u4ee5\u4f30\u8ba1\u5ba2\u6237\u8d2d\u4e70\u4ea7\u54c1\u7684\u503e\u5411\u3002.<\/p>","protected":false},"featured_media":68690,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21939],"blog-language":[2991],"class_list":["post-65530","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-medium","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/65530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68690"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65530"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=65530"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=65530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}