{"id":65803,"date":"2022-01-21T15:34:45","date_gmt":"2022-01-21T15:34:45","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=65803"},"modified":"2025-09-04T14:05:15","modified_gmt":"2025-09-04T13:05:15","slug":"5-elements-majeurs-a-controler-en-seo-technique","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/5-elements-majeurs-a-controler-en-seo-technique\/","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f\u4e2d\u9700\u8981\u63a7\u5236\u7684 5 \u4e2a\u4e3b\u8981\u56e0\u7d20"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/02\/Olivier-Perbet-.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5965\u5229\u7ef4\u8036-\u4f69\u5c14\u8d1d\u7279<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\"><p>responsable du p\u00f4le seo chez ARTEFACT<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1508045-5-elements-majeurs-a-controler-en-seo-technique\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-2\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"319\" height=\"158\" title=\"jdn-LOGO\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png\" alt class=\"lazyload img-responsive wp-image-62296\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27319%27%20height%3D%27158%27%20viewBox%3D%270%200%20319%20158%27%3E%3Crect%20width%3D%27319%27%20height%3D%27158%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO-200x99.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png 319w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 319px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 description\"><p>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f\u5e76\u4e0d\u5c40\u9650\u4e8e\u7ea0\u6b63 404 \u9519\u8bef\uff0c\u5b83\u8fd8\u53ef\u4ee5\u89e3\u51b3\u7f51\u7ad9\u4e0a\u7684\u91cd\u5927\u95ee\u9898\u3002\u4e0b\u9762\u662f\u5ba1\u8ba1\u4e2d\u9700\u8981\u63a7\u5236\u7684 5 \u4e2a\u8981\u70b9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">1 - Google \u80fd\u770b\u5230\u5b8c\u6574\u7f51\u9875\u5417\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u5728\u8fc7\u53bb\u7684 10 \u5e74\u4e2d\uff0c\u8bb8\u591a\u7f51\u7ad9\u90fd\u5728\u4f7f\u7528 JavaScript \u6765\u751f\u6210\u7f51\u9875\u3002\u8c37\u6b4c\u6709\u80fd\u529b\u5229\u7528\u5176\u5168\u90e8\u8d44\u6e90\u521b\u5efa\u4e00\u4e2a\u9875\u9762\uff0c\u4f46\u5982\u679c\u9875\u9762\u8d8a\u5927\uff0c\u5c31\u8d8a\u6709\u673a\u4f1a\u88ab\u5168\u90e8\u6536\u5f55\u3002\u53cd\u4e4b\uff0c\u5982\u679c\u9875\u9762\u8fc7\u4e8e\u5197\u957f\uff08\u5185\u5bb9\u533a\u57df\u3001\u94fe\u63a5\uff09\uff0c\u5219\u6709\u53ef\u80fd\u5bfc\u81f4\u9875\u9762\u4e2d\u7684\u91cd\u8981\u5143\u7d20\u6d88\u5931\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>Search Console \u7684 URL \u68c0\u6d4b\u5de5\u5177\u53ef\u4ee5\u67e5\u770b Google \u5bf9\u9875\u9762\u7684\u67e5\u770b\u7ed3\u679c\uff1a\u751f\u6210\u7684 HTML \u4ee3\u7801\u662f\u5426\u4e0e\u6211\u4eec\u7684\u5bfc\u822a\u5668\u4e2d\u7684\u4ee3\u7801\u76f8\u540c\uff0c\u53ef\u7528\u8d44\u6e90\uff08CSS \u548c JS\uff09\u662f\u5426\u5145\u597d\u7535\uff1f<\/p>\n<p>L'outil d'inspection de l'URL \u5b9e\u9645\u4e0a\u63d0\u4f9b\u4e86\u4e24\u79cd\u529f\u80fd\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u8c37\u6b4c\u7d22\u5f15<\/strong> \uff1a\u663e\u793a Google \u7d22\u5f15\u7684\u9875\u9762\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u76f4\u63a5\u6d4b\u8bd5<\/strong> \u8bf4\u660e\uff1aGoogle \u4ee5\u6700\u4f73\u6761\u4ef6\u67e5\u770b\u9875\u9762\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u4f7f\u7528\u8d44\u6e90\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><p>\u8bf7\u6ce8\u610f\uff0c\u8bf7\u901a\u8fc7\u9002\u5408\u60a8\u5206\u6790\u7684\u7248\u672c\u6765\u5b66\u4e60\u60a8\u7684\u7f51\u9875\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"450\" height=\"226\" title=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f1\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique1.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2022\/01\/seo-technique1.jpeg\" alt class=\"lazyload img-responsive wp-image-65804\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27226%27%20viewBox%3D%270%200%20450%20226%27%3E%3Crect%20width%3D%27450%27%20height%3D%27226%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique1-200x100.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique1-400x201.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique1.jpeg 450w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 450px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2 - Google \u65e0\u6cd5\u770b\u5230\u7f51\u7ad9\u7684\u5b9e\u7528\u9875\u9762\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u6709\u4e00\u79cd\u9519\u8bef\u7684\u4e60\u60ef\uff0c\u8ba4\u4e3a HTTP 200 \u4e2d\u7684 URL \u662f\u4e00\u4e2a\u597d\u7684\u9009\u62e9\uff0c\u800c HTTP 404 \u4e2d\u7684 URL \u5219\u662f\u4e00\u4e2a\u95ee\u9898\u3002\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e2d\uff0c\u7ecf\u5e38\u4f1a\u51fa\u73b0\u8fd9\u6837\u7684\u60c5\u51b5\uff0c\u5373\u6ca1\u6709\u53cc\u5411\u54cd\u5e94\uff0c\u56e0\u6b64\u9700\u8981\u91cd\u65b0\u8003\u8651\u3002.<\/p>\n<p>\u4ee5\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e3a\u4f8b\uff1a\u5b83\u4e3b\u8981\u7531\u5217\u8868\uff08\u5206\u7c7b\uff09\u548c\u4ea7\u54c1\u6837\u672c\u9875\u9762\u7ec4\u6210\u3002.<\/p>\n<p>\u4e00\u4e2a\u9875\u9762\u5217\u8868\uff08\u7c7b\u522b\u3001\u5b50\u7c7b\u522b\uff09\u53ef\u5411\u7528\u6237\u63d0\u4f9b\u7528\u6237\u4f53\u9a8c\u9009\u9879\uff0c\u5982\u8fc7\u6ee4\uff08\u989c\u8272\uff09\u548c\u4e09\u7ef4\uff08\u4ef7\u683c\uff09\u3002.<\/p>\n<p>\u7531\u4e8e\u9009\u9879\u7ec4\u5408\u7684\u539f\u56e0\uff0c\u8fd9\u4e9b\u9009\u9879\u901a\u5e38\u4f1a\u4ea7\u751f\u53c2\u6570\u65e0\u9650\u5927\u7684 URL\uff08\u8fd9\u5c06\u5bfc\u81f4 <i>exemple.com\/chemises?couleur=Bleu&amp;taille=XS<\/i>).\u8fd9\u6837\u505a\u7684\u98ce\u9669\u662f\uff0cGoogle \u65e0\u6cd5\u8bbf\u95ee\u5927\u91cf\u4e0d\u7b26\u5408 SEO \u8981\u6c42\u7684\u9875\u9762\uff0c\u5982\u4f4e\u8d28\u91cf\u9875\u9762\uff08\u8fc7\u6ee4\u91cf\u8fc7\u5927\uff0c\u4ea7\u54c1\u6570\u91cf\u8fc7\u5c11\uff09\u6216\u91cd\u590d\u9875\u9762\uff08\u76f8\u540c\u4ea7\u54c1\u7684\u8ba2\u8d2d\u987a\u5e8f\u4e0d\u540c\uff09\u3002.<\/p>\n<p>\u5728 Search Console \u4e2d\u67e5\u770b \u201cValides\u201d\uff08\u7ea2\u8272\uff09\u9875\u9762\u7684\u6570\u91cf\u3002\u66f4\u5999\u7684\u662f\uff0c\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u5730\u56fe\u914d\u7f6e\u5f97\u5f53\uff0c\u53ea\u5305\u542b\u60a8\u7f51\u7ad9\u4e0a\u6709\u7528\u548c\u6709\u4ef7\u503c\u7684\u9875\u9762\uff0c\u90a3\u4e48\u60a8\u5c31\u53ef\u4ee5\u533a\u5206\u51fa...........\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u53d1\u9001\u548c\u7d22\u5f15<\/b> - \u7f51\u7ad9\u5730\u56fe\u9875\u9762<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u7d22\u5f15\uff0c\u4f46\u4e0d\u901a\u8fc7\u7f51\u7ad9\u5730\u56fe\u53d1\u9001<\/b> - \u65e0\u7f51\u7ad9\u5730\u56fe\u548c\u7d22\u5f15\u7684\u9875\u9762<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-9\"><p>\u5371\u9669\u5c31\u5728\u8fd9\u7b2c\u4e8c\u7c7b\u4e2d\uff0c\u5c3d\u7ba1\u5b83\u7684\u989c\u8272\u662f\u4ee4\u4eba\u4e0d\u5b89\u7684\u7eff\u8272\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"450\" height=\"145\" title=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f2\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique2.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2022\/01\/seo-technique2.jpeg\" alt class=\"lazyload img-responsive wp-image-65805\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27145%27%20viewBox%3D%270%200%20450%20145%27%3E%3Crect%20width%3D%27450%27%20height%3D%27145%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique2-200x64.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique2-400x129.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique2.jpeg 450w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 450px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-10\"><p>\u53e6\u4e00\u65b9\u9762\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\u4f1a\u5f71\u54cd\u5176\u5728\u7f51\u7ad9\u4e0a\u7684\u6c38\u4e45\u6d88\u5931\u3002\u5b83\u7684\u9875\u9762\u4f1a\u4ee5 HTTP 404 \u7684\u5f62\u5f0f\u81ea\u7136\u6d88\u901d\uff0c\u8fd9\u4e0e\u4e4b\u524d\u6d88\u901d\u7684\u5176\u4ed6\u4ea7\u54c1\u4e00\u6837--\u8fd9\u5c31\u662f\u641c\u7d22\u63a7\u5236\u53f0\u7684 \"\u9664\u5916 URLs - Introuvable (404) \"\u9009\u9879\u3002\u5c31\u50cf\u79cb\u5929\u6811\u6728\u4e0a\u7684\u67af\u679d\u4e00\u6837\uff0c\u8fd9\u662f\u7f51\u7ad9\u7684\u6b63\u5e38\u884c\u4e3a\u3002\u4ece\u603b\u4f53\u4e0a\u770b\uff0cGoogle \u901a\u8fc7 404 \u7f51\u5740\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u6709\u4ec0\u4e48\u98ce\u9669\uff1f.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">3 - Google \u662f\u5426\u8ba4\u4e3a\u7f51\u7ad9\u517c\u5bb9\u79fb\u52a8\u8bbe\u5907\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p>\u8c37\u6b4c\u5728\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u65b9\u9762\u5bf9\u79fb\u52a8\u4e3b\u9898\u7684\u5173\u6ce8\u5bfc\u81f4\u4e86\u5176\u79fb\u52a8\u7d22\u5f15\u7684\u53d1\u5e03\uff1a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7f51\u7ad9\u7684\u8d28\u91cf\u6839\u636e\u5176\u79fb\u52a8\u7248\u672c\u8fdb\u884c\u8bc4\u4f30\u3002\u5c24\u5176\u8981\u786e\u4fdd\u684c\u9762\u7248\u548c\u79fb\u52a8\u7248\u7684\u5185\u5bb9\u548c\u94fe\u63a5\u6ca1\u6709\u5dee\u5f02\u3002.<\/p>\n<p>\u6211\u4eec\u6709\u65f6\u4f1a\u9047\u5230\u4e00\u4e2a\u66f4\u7f55\u89c1\u4f46\u66f4\u68d8\u624b\u7684\u95ee\u9898\uff1aGoogle \u4f1a\u8ba4\u4e3a\u4e00\u4e2a\u7f51\u7ad9\u4e0d\u662f\u79fb\u52a8\u7f51\u7ad9\u3002\u5927\u90e8\u5206\u7f51\u7ad9\u90fd\u91c7\u7528\u4e86\u54cd\u5e94\u5f0f\u7f51\u9875\u8bbe\u8ba1\uff08RWD\uff09\uff0c\u4f7f\u540c\u4e00\u4e2a\u7f51\u7ad9\u5728\u684c\u9762\u548c\u79fb\u52a8\u8bbe\u5907\u4e0a\u90fd\u80fd\u517c\u5bb9\u3002\u4f46\u8fd9\u4e00\u6280\u672f\u53ef\u80fd\u4f1a\u5e26\u6765\u4e00\u4e9b\u95ee\u9898\uff1a\u5b83\u662f\u901a\u8fc7\u7f51\u7ad9\u7684\u8d44\u6e90\u6587\u4ef6\uff08\u4e3b\u8981\u662f CSS\uff09\u6765\u5b9e\u73b0\u7684\uff0c\u8fd9\u4e9b\u6587\u4ef6\u53ef\u80fd\u4f1a\u88ab Google \u5f3a\u5236\u5220\u9664\u3002.<\/p>\n<p>\u5728 robots.txt\uff08\u5411 Google \u8bf4\u660e\u5176\u5728\u7f51\u7ad9\u4e0a\u53ef\u4ee5\u770b\u5230\u6216\u770b\u4e0d\u5230\u7684\u5185\u5bb9\u7684\u6587\u4ef6\uff09\u4e2d\u6709\u65f6\u4f1a\u53d1\u73b0\u4e00\u4e9b\u9650\u5236\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u6240\u9700\u8d44\u6e90\u7684\u547d\u4ee4\uff0c\u8fd9\u901a\u5e38\u662f\u7531\u4e8e\u65e7\u7684 CMS\uff08\u6216\u5728\u4e0d\u540c\u7684 CMS \u4e0b\u6709\u591a\u4e2a robots.txt\uff09\u9020\u6210\u7684\u3002Google \u4e5f\u4e0d\u4f1a\u5728\u7f51\u7ad9\u9875\u9762\u4e0a\u663e\u793a\u4e0d\u517c\u5bb9\u7684\u6837\u5f0f\uff0c\u5e76\u8ba4\u4e3a\u7f51\u7ad9\u4e0d\u517c\u5bb9\u3002\u4e0d\u8fc7\uff0c\u53d1\u73b0\u8fd9\u4e2a\u95ee\u9898\u975e\u5e38\u7b80\u5355\uff08\u641c\u7d22\u63a7\u5236\u53f0\u4f1a\u63d0\u793a\u9519\u8bef\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u79fb\u52a8\u4f18\u5316\u6d4b\u8bd5\u5bf9\u9875\u9762\u8fdb\u884c\u6d4b\u8bd5\uff09\uff0c\u800c\u4e14\u89e3\u51b3\u8d77\u6765\u4e5f\u76f8\u5bf9\u5feb\u901f\u3002.<\/p>\n<\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%270%27%20viewBox%3D%270%200%20400%200%27%3E%3Crect%20width%3D%27400%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2022\/01\/seo-technique3.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 400px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"400\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">4 - \u901a\u8fc7\u5bfc\u822a\u4eea\u548c\u5de5\u5177\uff0c\u60a8\u662f\u5426\u80fd\u8bbf\u95ee\u4e0e Google \u76f8\u540c\u7684\u7f51\u7ad9\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-12\"><p>\u4e00\u4e2a\u7f51\u9875\u7531\u4e00\u4e2a\u7f51\u7edc\u670d\u52a1\u5668\u751f\u6210\u3002\u5b83\u5bf9 URL \u8bf7\u6c42\u505a\u51fa\u54cd\u5e94\uff0c\u8be5 URL \u5305\u542b\u9700\u6c42\u8005\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\uff1a\u7528\u4e8e\u8bc6\u522b\u9700\u6c42\u8005\u7c7b\u578b\uff08\u5de5\u5177\u3001\u5bfc\u822a\u5668\u3001\u641c\u7d22\u673a\u5668\u4eba\uff09\u7684 User-Agent \u548c IP \u5730\u5740\u3002\u670d\u52a1\u5546\u4f1a\u53d1\u51fa HTTP \u54cd\u5e94\uff0c\u901a\u5e38\u4f34\u968f\u7740\u4e00\u4e2a\u7f51\u9875\u3002\u4e00\u4e2a HTTP200 \u54cd\u5e94\u4f34\u968f\u7740\u9700\u6c42\u9875\u9762\uff0c\u4e00\u4e2a HTTP404 \u6216 HTTP500 \u54cd\u5e94\u5219\u4e0d\u7136\u3002.<\/p>\n<p>\u603b\u4e4b\uff0c\u67d0\u4e9b\u7f51\u7ad9\u4f1a\u6839\u636e\u4e0d\u540c\u7684\u9700\u6c42\u505a\u51fa\u4e0d\u540c\u7684\u56de\u5e94\u3002\u8fd9\u5c31\u9020\u6210\u4e86\u4e24\u4e2a\u4e3b\u8981\u95ee\u9898 \uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u8c37\u6b4c\u548c\u60a8\u7684\u5de5\u5177\u65e0\u6cd5\u6253\u5f00\u540c\u4e00\u9875\u9762<\/b>. .\u722c\u866b\u7b49\u5206\u6790\u5de5\u5177\uff08OnCrawl\u3001, <a href=\"https:\/\/www.mercatique-electronique.com\/guide-screaming-frog\/\" target=\"_blank\" rel=\"noopener\">\u5c16\u53eb\u9752\u86d9\uff09<\/a> \u6216 SEO \u89e3\u51b3\u65b9\u6848\uff08SEMrush\u3001ahrefs\uff09\u53ef\u80fd\u4f1a\u88ab\u7f51\u7ad9\u670d\u52a1\u5546\u81ea\u613f\u5c4f\u853d\u3002\u5728\u6a21\u62df Googlebot \u65f6\uff0c\u53ef\u4ee5\u901a\u8fc7\u7528\u6237\u4ee3\u7406\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7 IP \u5730\u5740\u3002\u6839\u636e\u914d\u7f6e\u7684\u4e0d\u540c\uff0c\u8fd9\u4e9b\u8bbe\u5907\u5bf9 URL \u9700\u6c42\u7684\u54cd\u5e94\u4e5f\u4e0d\u5c3d\u76f8\u540c\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"450\" height=\"187\" title=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f4\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique4.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2022\/01\/seo-technique4.jpeg\" alt class=\"lazyload img-responsive wp-image-65807\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27187%27%20viewBox%3D%270%200%20450%20187%27%3E%3Crect%20width%3D%27450%27%20height%3D%27187%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique4-200x83.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique4-400x166.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique4.jpeg 450w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 450px\" \/><\/span><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>Google \u65e0\u6cd5\u770b\u5230\u60a8\u5728\u5bfc\u822a\u4eea\u4e0a\u770b\u5230\u7684\u9875\u9762<\/b>. .\u4e00\u4e2a\u7f51\u7ad9\u5bf9 Google \u548c\u5bf9\u7528\u6237\u7684\u8981\u6c42\u53ef\u80fd\u4e0d\u540c\u3002\u5982\u679c\u8c37\u6b4c\u8ba4\u4e3a\u8fd9\u79cd\u505a\u6cd5\u6709\u5931\u516c\u5141\uff08\u8c37\u6b4c\u8981\u6c42\u7f51\u7ad9\u5bf9\u81ea\u5df1\u548c\u7528\u6237\u90fd\u662f\u4e00\u6837\u7684\uff09\uff0c\u90a3\u4e48\u5bf9\u7f51\u7ad9 SEO \u6027\u80fd\u7684\u5206\u6790\u5c31\u4f1a\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-13\"><p>\u4e00\u4e2a\u5178\u578b\u7684\u4f8b\u5b50\u662f\u4e3a\u56fd\u9645\u7528\u6237\u91cd\u65b0\u5b9a\u4f4d\u7684\u9875\u9762\u7684\u5728\u7ebf\u72b6\u6001\uff1aexemple.com \u9875\u9762\u5728 Google \u4e0a\u53ef\u4ee5\u5b58\u5728\uff0c\u4f46\u5728\u56fd\u9645\u7528\u6237\u90a3\u91cc\u5374\u88ab\u91cd\u65b0\u5b9a\u4f4d\u4e3a exemple.com\/fr_FR\/\uff0c\u539f\u56e0\u662f\u5176\u5bfc\u822a\u5668\u7684\u8bed\u8a00\u548c\u5176 cookies\uff08Google \u7684\u641c\u7d22\u673a\u5668\u4eba\u5e76\u4e0d\u5b58\u5728\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">5 - \u7ed3\u6784\u5316\u6570\u636e\u5bf9\u7f51\u7ad9\u662f\u5426\u6784\u6210\u5a01\u80c1\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-transform:none;\"><p>\u8fd9\u4e0e <a href=\"https:\/\/www.artefact.com\/zh\/news-seo\/la-synergie-seo-sea-mythe-ou-realite\/\">\u5728 SEA \u7684\u516c\u544a\u5ef6\u671f<\/a>, \u6b64\u5916\uff0c\u81ea\u7136\u6210\u679c\u8fd8\u5177\u6709\u591a\u79cd\u89c6\u89c9\u6548\u679c\u3002\u7ed3\u6784\u5316\u6570\u636e\u662f\u6839\u636e\u6307\u5b9a\u7684\u683c\u5f0f\u8bc6\u522b\u9875\u9762\u4e2d\u591a\u4e2a\u5173\u952e\u8981\u7d20\u7684\u5de5\u5177\u3002\u6700\u540e\uff0c\u7814\u7a76\u4eba\u5458\u5bf9\u8fd9\u4e9b \u00e9l\u00e9ments \u8fdb\u884c\u4e86\u66f4\u597d\u7684\u5206\u6790\uff0c\u4ece\u800c\u5728\u7814\u7a76\u6210\u679c\u4e2d\u83b7\u5f97\u4e86\u4e30\u5bcc\u7684\u989d\u5916\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u4ea7\u54c1\u7684\u76f8\u5173\u4fe1\u606f\u7ed3\u6784\uff1a\u4ea7\u54c1\u540d\u79f0\u3001\u4ea7\u54c1\u4ef7\u683c\u3001\u53ef\u652f\u914d\u6027\u548c\u9500\u552e\u989d\uff0c\u8fd9\u4e9b\u4fe1\u606f\u4f1a\u5728\u7814\u7a76\u7ed3\u679c\u4e2d\u7684\u8fd9\u4e00\u9875\u663e\u793a\u51fa\u6765\u3002.<\/p>\n<p>\u5c3d\u7ba1\u300a\u6fd2\u5371\u91ce\u751f\u52a8\u690d\u7269\u79cd\u56fd\u9645\u8d38\u6613\u516c\u7ea6\u300b\u5177\u6709\u9ad8\u5ea6\u7684\u7cbe\u786e\u6027 <a href=\"https:\/\/www.mercatique-electronique.com\/donnees-structurees-json-ld-implementation\/\" target=\"_blank\" rel=\"noopener\">\u7ed3\u6784\u5316\u6570\u636e\u6587\u6863<\/a> (par Schema.org et Google)\u4ee5\u53ca\u5bf9\u5176\u5b9e\u65bd\u8fdb\u884c\u6d4b\u8bd5\u7684\u5de5\u5177\uff0c\u9519\u8bef\u4ecd\u7136\u5f88\u5e38\u89c1\uff0c\u5c24\u5176\u662f\u5728\u5e02\u573a\u4e0a\u6700\u5148\u8fdb\u7684 CMS \u4e2d\u3002.<\/p>\n<p>Dans le meilleur des cas, une mauvaise impl\u00e9mentation les rend partiellement inop\u00e9rantes - l'\u00e9l\u00e9ment en cause ne g\u00e9n\u00e8rera pas d'extraits enrichis sans bloquer les autres (un prix bien balis\u00e9 ne sera pas bloqu\u00e9 par une note moyenne d\u00e9ficiente).<\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><p>\u66f4\u4e25\u91cd\u7684\u662f\uff0c\u5728\u7b2c\u4e00\u773c\u770b\u5230\u7684\u65f6\u5019\uff0c\u4e00\u4e2a\u6709\u4ef7\u503c\u7684\u690d\u5165\u53ef\u80fd\u4f1a\u8ba9\u7f51\u7ad9\u9677\u5165\u56f0\u5883\u3002\u5e02\u573a\u4e0a\u7684\u67d0\u4e9b CMS \u5728\u5e73\u8861\u65b9\u9762\u505a\u5f97\u975e\u5e38\u597d\uff1a\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u5e73\u8861\u4e3b\u8981\u4ea7\u54c1\u548c\u76f8\u5173\u4ea7\u54c1\uff08\u4ea4\u53c9\u9500\u552e\uff09\u3002\u4e3b\u8981\u4ea7\u54c1\u901a\u8fc7\u9875\u9762\u7684\u5176\u4ed6\u90e8\u5206\uff08\u6807\u9898\u3001H1\uff09\u6e05\u6670\u5730\u6807\u8bc6\u51fa\u6765\uff0c\u4f46\u4ef7\u683c\u662f\u591a\u91cd\u7684\u3002Google \u9700\u8981\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u4e3a\u8be5\u9875\u9762\u9009\u62e9\u4e00\u4e2a\u5408\u9002\u7684\u4ef7\u683c\uff0c\u4f46\u68c0\u7d22\u5230\u8be5\u4ea7\u54c1\u7684\u673a\u4f1a\u5374\u5f88\u5c11\u3002\u56e0\u6b64\uff0c\u5728 SERP \u4e2d\u51fa\u73b0\u7684\u9875\u9762\u4f1a\u5e26\u6709\u4e0d\u6b63\u786e\u7684\u4ef7\u683c\uff1a\u4f4e\u4ef7\u6216\u9ad8\u4ef7\uff0c\u8ba9\u7528\u6237\u96be\u4ee5\u63a5\u53d7\u3002.<\/p>\n<p>\u6700\u60b2\u60e8\u4f46\u4e5f\u6700\u7f55\u89c1\u7684\u60c5\u51b5\u662f <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=fr\" target=\"_blank\" rel=\"noopener\">les p\u00e9nalit\u00e9s manuelles de Google<\/a>. .\u5728\u8c37\u6b4c\u5bf9\u6570\u636e\u7ed3\u6784\u6388\u6743\u7684\u505a\u6cd5\u65b9\u9762\uff0c\u88ab\u8ba4\u4e3a\u662f\u6ee5\u7528\u7684\u690d\u5165\u884c\u4e3a\u4f1a\u5bfc\u81f4\u7f51\u7ad9\u91cd\u65b0\u83b7\u5f97\u5b8c\u6574\u7684\u989d\u5916\u5185\u5bb9\uff0c\u76f4\u81f3\u95ee\u9898\u5f97\u5230\u89e3\u51b3\uff0c\u5e76\u8981\u6c42\u91cd\u65b0\u8003\u8651\u4eba\u5de5\u64cd\u4f5c\uff08\u968f\u540e\u7531\u76f8\u5173\u4eba\u5458\u8fdb\u884c\u9a8c\u8bc1\uff09\u3002Des cas r\u00e9cents ont pris 2 mois \u00e0 \u00eatre reconsid\u00e9r\u00e9s, pendant lesquels les sites concern\u00e9s \u00e9taient d\u00e9savantag\u00e9s dans les SERP vis-\u00e0-vis des concurrents (visuellement uniquement, sans impact sur les positions).<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"450\" height=\"229\" title=\"\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f5\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique5.jpeg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2022\/01\/seo-technique5.jpeg\" alt class=\"lazyload img-responsive wp-image-65808\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27229%27%20viewBox%3D%270%200%20450%20229%27%3E%3Crect%20width%3D%27450%27%20height%3D%27229%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique5-200x102.jpeg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique5-400x204.jpeg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/seo-technique5.jpeg 450w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 450px\" \/><\/span><\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.journaldunet.com\/solutions\/seo-referencement\/1508045-5-elements-majeurs-a-controler-en-seo-technique\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-16\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"319\" height=\"158\" title=\"jdn-LOGO\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png\" alt class=\"lazyload img-responsive wp-image-62296\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27319%27%20height%3D%27158%27%20viewBox%3D%270%200%20319%20158%27%3E%3Crect%20width%3D%27319%27%20height%3D%27158%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO-200x99.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png 319w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 319px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-17\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6280\u672f\u5e76\u4e0d\u5c40\u9650\u4e8e\u7ea0\u6b63 404 \u9519\u8bef\uff0c\u5b83\u8fd8\u53ef\u4ee5\u89e3\u51b3\u7f51\u7ad9\u4e0a\u7684\u91cd\u5927\u95ee\u9898\u3002\u4e0b\u9762\u662f\u5ba1\u8ba1\u4e2d\u9700\u8981\u63a7\u5236\u7684 5 \u4e2a\u8981\u70b9\u3002.<\/p>","protected":false},"featured_media":65809,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[2993],"class_list":["post-65803","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/65803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65809"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65803"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=65803"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=65803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}