{"id":65815,"date":"2022-01-25T15:49:51","date_gmt":"2022-01-25T15:49:51","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=65815"},"modified":"2024-09-20T17:45:48","modified_gmt":"2024-09-20T16:45:48","slug":"google-artefact-capsule-data-analytics-trends-2022-en","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/google-artefact-capsule-data-analytics-trends-2022-en\/","title":{"rendered":"\u4e0e Artefact \u9996\u5e2d\u6267\u884c\u5b98 Vincent Luciani \u4e00\u8d77\u64ad\u5ba2 Data \u548c 2022 \u5e74\u5206\u6790\u8d8b\u52bf"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/podcast.ausha.co\/audio-days-2022\/comment-valoriser-vos-1st-party-data-et-creer-des-synergies-avec-les-sales-vincent-luciani-artefact\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-1\"><p><u>\u901a\u8fc7\u4ee5\u4e0b\u7f51\u7ad9\u6536\u542c\u6cd5\u8bed\u64ad\u5ba2<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"455\" height=\"150\" title=\"\u5fbd\u6807-\u5ba1\u8ba1\u65e5\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays.png\" alt class=\"lazyload img-responsive wp-image-65816\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27455%27%20height%3D%27150%27%20viewBox%3D%270%200%20455%20150%27%3E%3Crect%20width%3D%27455%27%20height%3D%27150%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays-200x66.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays-400x132.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays.png 455w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 455px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>2021 \u5e74\u662f\u4ee5 data \u6210\u719f\u5ea6\u5927\u5e45\u63d0\u9ad8\u4e3a\u6807\u5fd7\u7684\u8fc7\u6e21\u4e4b\u5e74\u3002\u672c\u671f\u64ad\u5ba2\u5c06\u63a2\u8ba8\u672a\u6765\u51e0\u4e2a\u6708\u5728\u52a0\u901f 1P data \u6536\u96c6\u3001\u6269\u5927\u54c1\u724c\u7684 CDP \u4ee5\u53ca\u8d8a\u6765\u8d8a\u591a\u7684\u7ee9\u6548\u8861\u91cf\u6982\u7387\u65b9\u6cd5\u65b9\u9762\u7684\u9884\u671f\u8d8b\u52bf\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">2021 \u5e74\u662f\u8fc7\u6e21\u7684\u4e00\u5e74\uff0cdata \u6210\u719f\u5ea6\u5927\u5e45\u63d0\u9ad8\uff1a<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u516c\u53f8<\/strong>:Data \u5df2\u6210\u4e3a\u7edd\u5bf9\u7684\u6218\u7565\uff1a\u6839\u636e \u201c\u5927\u96c6\u56e2\u653f\u5e9c\u6570\u5b57\u4f7f\u547d\u201d\uff08mission num\u00e9rique gouvernementale des grands groupe\uff09\u7684\u4e00\u9879\u8c03\u67e5\uff0c90% \u7684\u516c\u53f8\u5df2\u5728 data \u4e2d\u62db\u8058\u4e86\u4eba\u5458\u3002<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u516c\u6c11\u548c\u6d88\u8d39\u8005<\/strong>:\u4eba\u4eec\u8d8a\u6765\u8d8a\u610f\u8bc6\u5230 data \u4fdd\u62a4\u7684\u91cd\u8981\u6027\uff08\u6211\u4eec\u770b\u5230\u4eca\u5e74\u9ad8\u5ea6\u5ba3\u4f20\u7684 reports \u5047\u65b0\u95fb\u7684\u5371\u9669\u548c\u56de\u58f0\u5ba4\u7684\u5f71\u54cd\uff09\u3002<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6cd5\u89c4\u4e0e\u653f\u5e9c<\/strong>:GDPR \u7ee7\u7eed\u5728\u5168\u7403\u8303\u56f4\u5185\u6380\u8d77\u6ce2\u6f9c\uff0c\u5728\u7f8e\u56fd\u5f17\u5409\u5c3c\u4e9a\u5dde\uff08VCPA\uff09\u548c\u79d1\u7f57\u62c9\u591a\u5dde\uff08CPA\uff09\uff0c\u751a\u81f3\u5728\u4e2d\u56fd\uff0c\u81ea 11 \u6708 1 \u65e5\u8d77\uff0cPIPL \u4e5f\u5f00\u59cb\u5b9e\u65bd\u3002<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p>\u6211\u4eec\u89c2\u5bdf\u5230\u7684\u8d8b\u52bf\u6b63\u662f\u8fd9\u4e00\u7cfb\u5217\u53d8\u5316\u7684\u4e00\u90e8\u5206\uff0c\u6280\u672f\u7684\u8fdb\u6b65\u4e0e\u5bf9 data \u4fdd\u62a4\u7684\u66f4\u5927\u5c0a\u91cd\u76f8\u7ed3\u5408<\/p>\n<p><strong>\u9700\u8981\u63a7\u5236\u81ea\u5df1\u7684\u7b2c\u4e00\u65b9 data<\/strong>, \u7531\u4e8e\u80fd\u591f\u4f9d\u8d56\u6e05\u6d01\u3001\u540c\u610f\u548c\u53d7\u63a7\u7684 data \u6b63\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u9700\u8981\u4e24\u4e2a\u63a8\u52a8\u56e0\u7d20\uff1adata \u6536\u96c6\u8ba1\u5212\u548c\u9002\u5f53\u7684\u5de5\u5177\u751f\u6001\u7cfb\u7edf<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u52a0\u5feb 1P data \u6536\u96c6\u5de5\u4f5c\uff1a<\/strong><\/p>\n<ol>\n<li>\u7b2c\u4e09\u65b9 data \u5373\u5c06\u88ab\u6dd8\u6c70\uff1a\u4e09\u5927\u6d4f\u89c8\u5668\u5df2\u7ecf\u6216\u5373\u5c06\u53d6\u6d88\u4f7f\u7528\u7b2c\u4e09\u65b9 cookies\uff0c\u56e0\u6b64\u6211\u4eec\u671f\u5f85\u901a\u8fc7\u66f4\u591a\u521b\u65b0\u7a0b\u5e8f\u6536\u96c6\u5927\u91cf 1P data \u7684\u52aa\u529b\u3002.\n<ul>\n<li>\u4f8b\u5982\uff0c\u6cd5\u56fd\u9ea6\u5f53\u52b3\u5c06\u5176\u4e00\u5e74\u4e00\u5ea6\u7684 \"\u5927\u5bcc\u7fc1 \"\u6d3b\u52a8\u53d8\u6210\u4e86 100% \u6570\u5b57\u9879\u76ee\uff0c\u8981\u6c42\u5728 \"\u9ea6\u5f53\u52b3+\"\u5e94\u7528\u7a0b\u5e8f\u4e0a\u521b\u5efa\u4e00\u4e2a\u8d26\u6237\uff0c\u901a\u8fc7\u626b\u63cf\u8d34\u7eb8\u6765\u83b7\u5f97\u5956\u54c1\u3002.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>CDP\uff08\u6d88\u8d39\u8005 data platform\uff09\uff1a<\/strong><\/p>\n<ol>\n<li>\u54c1\u724c\u9700\u8981\u4e00\u4e2a\u5e7f\u6cdb\u7684 CDP \u6846\u67b6\u6765\u6536\u96c6\u3001\u5b58\u50a8\u548c\u7ba1\u7406 audience \u6d88\u8d39\u8005 data\uff0c\u5305\u62ec PII \u548c\u975e PII\u3002\u76ee\u524d\uff0c\u5e02\u573a\u4e0a\u6ca1\u6709\u4e00\u79cd\u6280\u672f\u89e3\u51b3\u65b9\u6848\u80fd\u591f\u6db5\u76d6 100% \u7684\u96c4\u5fc3\u58ee\u5fd7\uff0c\u56e0\u6b64\u6211\u4eec\u4e0d\u5f97\u4e0d\u5c06\u591a\u79cd\u5de5\u5177\u7ec4\u5408\u5728\u4e00\u8d77\u3002\u6211\u4eec\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8e\u8c37\u6b4c\u7684\u5806\u6808\uff0c\u6211\u4eec\u5df2\u7ecf\u5efa\u7acb\u4e86\u4e00\u4e2a\u4ee5\u8c37\u6b4c\u8425\u9500\u5e73\u53f0\u4e3a\u4e3b\u8981\u5806\u6808\u7684\u4ea7\u54c1\uff0c\u5e76\u901a\u8fc7 Tealium\u3001Treasure Data \u7b49\u6280\u672f\u52a0\u4ee5\u5b8c\u5584\u3002<\/li>\n<li>\u5173\u4e8e\u91c7\u96c6\uff1a\u4f7f\u7528 \u201cdata \u65e0\u5c18\u5ba4 \u201d\u6765\u6444\u53d6\u548c\u5904\u7406\u5a92\u4f53 data\uff0c\u4ee5\u5c0a\u91cd\u9690\u79c1\u548c\u5f81\u5f97\u540c\u610f\uff0c\u8fd9\u4e00\u70b9\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\uff1a\u8c37\u6b4c ADH\u3001\u4e9a\u9a6c\u900a\u8425\u9500\u4e91\u3001FB \u9ad8\u7ea7\u5206\u6790...<\/li>\n<li>\u6700\u540e\u4e00\u70b9\uff1a\u6211\u4eec\u8ba4\u4e3a\uff0c\u67d0\u4e9b\u5173\u952e\u529f\u80fd\u5fc5\u987b\u5728\u5185\u90e8\u6784\u5efa\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u63a8\u51fa\u4e86\u4e00\u79cd\u540d\u4e3a \"\u53d7\u4f17\u5f15\u64ce\"\uff08Audience Engine\uff09\u7684\u65b9\u6cd5\uff0c\u5b83\u5141\u8bb8\u60a8\u5728 CDP \u7684\u57fa\u7840\u4e0a\u7ba1\u7406\u81ea\u5df1\u7684 audience\uff0c\u4ece\u800c\u907f\u514d\u4f9d\u8d56\u4e0e\u7ade\u4e89\u5bf9\u624b\u5b8c\u5168\u76f8\u540c\u7684\u578b\u53f7\uff08\u6211\u4eec\u4e3a\u5229\u6d01\u65f6\u6216\u4e09\u661f\u7b49\u5927\u54c1\u724c\u63d0\u4f9b\u8fd9\u79cd\u670d\u52a1\uff09\u3002<\/li>\n<\/ol>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8fd9\u4e9b\u53d8\u5316\u7684\u4e00\u4e2a\u5177\u4f53\u5e94\u7528\u5c31\u662f\u7ee9\u6548\u8861\u91cf\u7684\u6f14\u53d8\uff1a<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>\u4e00\u76f4\u4ee5\u6765\uff0c\u6211\u4eec\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8e\u57fa\u4e8e\u6807\u8bc6\u7b26\uff08\u4e3b\u8981\u662f\u7b2c\u4e09\u65b9 cookies\uff09\u7684\u786e\u5b9a\u6027\u6d4b\u91cf\uff0c\u4ee5\u8ddf\u8e2a\u6d88\u8d39\u8005\u4ece\u5f00\u59cb\u5230\u7ed3\u675f\u7684\u5728\u7ebf\u65c5\u7a0b\u3002\u7b2c\u4e09\u65b9 ID \u7684\u7ec8\u7ed3\u5c06\u5f88\u5feb\u4f7f\u4f20\u7edf\u7684\u5f52\u56e0\u65b9\u6cd5\u53d8\u5f97\u4e0d\u518d\u91cd\u8981\u3002\u5b83\u4eec\u5c06\u7ee7\u7eed\u5728\u7f29\u5c0f\u7684\u8303\u56f4\u5185\u3001\u5728\u56f4\u5899\u5185\u53d1\u6325\u4f5c\u7528\uff08\u60a8\u5c06\u62e5\u6709 FB \u6027\u80fd\u6d4b\u91cf\u3001\u6574\u4e2a Google \u73af\u5883\u7684\u5f52\u56e0--\u7531\u4e8e GA4 \u7684\u5b58\u5728\u800c\u5b9e\u73b0\u4e86\u8de8\u8bbe\u5907\uff09\uff0c\u4f46\u5bf9\u4e8e\u8de8\u56f4\u5899\u7684\u613f\u666f\u800c\u8a00\uff0c\u5176\u6548\u679c\u5c06\u5927\u6253\u6298\u6263\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>\u56e0\u6b64\uff0c\u6211\u4eec\u9884\u8ba1\u6982\u7387\u65b9\u6cd5\u4f1a\u8d8a\u6765\u8d8a\u591a\uff0c\u8fd9\u79cd\u65b9\u6cd5\u901a\u8fc7\u6570\u5b66\u65b9\u6cd5\u5c06\u5386\u53f2\u4e1a\u7ee9\u4e0e\u9500\u552e\u548c\u8425\u9500\u6d3b\u52a8\u8054\u7cfb\u8d77\u6765\u3002\u8fd9\u4e9b\u65b9\u6cd5\u7684\u5de8\u5927\u4f18\u52bf\u662f\u8be6\u5c3d\u65e0\u9057\uff08\u8003\u8651\u5230\u6240\u6709\u9500\u552e\u548c\u6240\u6709\u8425\u9500\/\u9500\u552e\u884c\u52a8\uff09\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u7136\u800c\uff0c\u8fd9\u79cd\u65b9\u6cd5\u4ecd\u4e0d\u5b8c\u7f8e\uff1a<\/p>\n<ol>\n<li>\u7c92\u5ea6\u95ee\u9898--\u4f8b\u5982\uff0c\u5f88\u96be\u5728\u6d3b\u52a8\u5c42\u9762\u83b7\u5f97\u76f8\u5173\u89c1\u89e3<\/li>\n<li>\u590d\u6742\u6027\u95ee\u9898\uff1a\u6a21\u578b\u4f9d\u8d56\u4e8e\u5e9e\u5927\u7684 data \u6570\u636e\u96c6\uff0c\u66f4\u65b0\u9700\u8981 3-6 \u4e2a\u6708\u7684\u65f6\u95f4<\/li>\n<li>\u53ef\u89e3\u91ca\u6027\uff1a\u8fd9\u91cc\u7684\u4e3b\u8981\u6311\u6218\u662f\uff0c\u8fd9\u4e9b\u6a21\u578b\u4e3b\u8981\u57fa\u4e8e\u9500\u552e\u989d\u4e0e\u8425\u9500\/\u5a92\u4f53\u8d39\u7528\u4e4b\u95f4\u7684\u5386\u53f2\u76f8\u5173\u6027\uff0c\u800c\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u56e0\u679c\u5173\u7cfb--\u7f8e\u56fd\u6bcf\u5e74\u6cf3\u6c60\u6b7b\u4ea1\u4eba\u6570\u4e0e\u5c3c\u53e4\u62c9\u65af-\u51ef\u5947\u5728\u7535\u5f71\u4e2d\u7684\u51fa\u955c\u6b21\u6570\u4e4b\u95f4\u6709\u5f88\u5f3a\u7684\u76f8\u5173\u6027--\u4f46\u5f88\u96be\u627e\u5230\u5176\u4e2d\u7684\u56e0\u679c\u5173\u7cfb......<\/li>\n<\/ol>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0cArtefact \u4e0e\u8c37\u6b4c\u548c\u6ce2\u58eb\u987f\u5927\u5b66\u5408\u4f5c\u6210\u7acb\u4e86\u4e00\u4e2a\u7814\u7a76\u4e2d\u5fc3\uff0c\u81f4\u529b\u4e8e\u7814\u7a76\u65b0\u7684\u6982\u7387\u6a21\u578b\u3002\u6211\u4eec\u5df2\u7ecf\u6d4b\u8bd5\u4e86\u4e00\u4e9b\u975e\u5e38\u6709\u524d\u666f\u7684\u65b9\u6cd5\uff0c\u7279\u522b\u662f\u4e0e\u5229\u6d01\u65f6\u516c\u53f8\u5408\u4f5c\uff0c\u4f7f\u7528\u8d1d\u53f6\u65af\u7f51\u7edc\u3002\u8d1d\u53f6\u65af\u7f51\u7edc\u5efa\u7acb\u5728\u6982\u7387\u5206\u6790\u800c\u975e\u7ebf\u6027\u56de\u5f52\u7684\u57fa\u7840\u4e0a\uff0c\u80fd\u591f\u5904\u7406\u975e\u5e38\u7ec6\u7c92\u5ea6\u7684 data\uff0c\u8bad\u7ec3\u901f\u5ea6\u5feb\uff0c\u800c\u4e14\u65e0\u9700\u9ad8\u7ea7 data \u79d1\u5b66\u77e5\u8bc6\u7684\u4e1a\u52a1\u56e2\u961f\u4e5f\u80fd\u5f88\u597d\u5730\u7406\u89e3\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u9500\u552e\u4e0e data \u7684\u878d\u5408<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u7ecf\u8fc7\u591a\u5e74\u7684\u8ba8\u8bba\uff0c\u8fd9\u662f\u6211\u4eec\u7b2c\u4e00\u6b21\u5207\u5b9e\u770b\u5230\u8fd9\u4e9b\u56e2\u961f\u7684\u878d\u5408\u3002\u8fd9\u79cd\u60c5\u51b5\u5728\u4e9a\u6d32\u5df2\u7ecf\u975e\u5e38\u660e\u663e\uff0c\u6211\u4eec\u6709\u5ba2\u6237\u7684\u7535\u5b50\u5546\u52a1\u6e20\u9053\u9500\u552e\u989d\u9ad8\u8fbe 60%\u3002\u4e9a\u6d32\u7684\u7279\u6b8a\u6027\u5728\u4e8e\uff0c\u50cf\u5929\u732b\u548c\u4eac\u4e1c\u8fd9\u6837\u7684\u5e73\u53f0\u65e2\u5305\u62ec\u4f20\u7edf\u7684\u96f6\u552e\u8c08\u5224\uff08\u9500\u552e\u6761\u4ef6\u3001\u4fc3\u9500\u6295\u8d44\u3001\u54c1\u79cd\u6f14\u53d8\uff09\uff0c\u4e5f\u5305\u62ec\u5a92\u4f53\u6295\u8d44\u3002\u8fd9\u610f\u5473\u7740\uff0c\u54c1\u724c\u4e0d\u4ec5\u8981\u6574\u5408\u9500\u552e\u56e2\u961f\uff0c\u8fd8\u8981\u6574\u5408\u5a92\u4f53\/\u8425\u9500\u56e2\u961f\uff0c\u540c\u65f6\u8fd8\u8981\u6574\u5408\u8d8a\u6765\u8d8a\u591a\u7684\u6570\u636e\u548c\u6280\u672f\u6280\u80fd\uff0c\u56e0\u6b64\u9700\u8981\u878d\u5408<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><div id=\"\" class=\"container a20m border-type-none background-color-transparent desktop\">\n<p class=\"text align-start color-normal text--word-break--normal text-size--normal\">\u8fd9\u79cd\u878d\u5408\u80cc\u540e\u7684\u9996\u6279\u4f7f\u7528\u6848\u4f8b\u4e3b\u8981\u96c6\u4e2d\u5728\u96f6\u552e\u5a92\u4f53\u9886\u57df<\/p>\n<\/div>\n<div id=\"\" class=\"container a20m border-type-none background-color-transparent desktop\">\n<ol class=\"list list-style--default color-normal text-size--normal\" start=\"1\">\n<li class=\"\">(\u5c06\u54c1\u724c\u7684\u5a92\u4f53\u9884\u7b97\u7528\u4e8e\u5728\u96f6\u552e\u7a7a\u95f4\u63a8\u5e7f\u54c1\u724c\uff0c\u5e76\u5229\u7528 data \u5f3a\u529b\u9501\u5b9a\u96f6\u552e\u5546\u56fa\u5b9a\u5ba2\u6237\u7fa4\u4e2d\u7684\u5ba2\u6237\u6216\u6f5c\u5728\u5ba2\u6237\uff09\u6211\u4eec\u8fd8\u671f\u5f85\u5728\u7ebf\u8d38\u6613\u8425\u9500\u7684\u5f3a\u529b\u52a0\u901f\uff1a\u4e8b\u5b9e\u4e0a\uff0c\u8d38\u6613\u9884\u7b97\u548c\u5a92\u4f53\u9884\u7b97\u7684\u89c4\u6a21\u662f\u76f8\u540c\u7684\uff0c\u4f46\u5a92\u4f53\u7684\u6570\u5b57\u5316\u7a0b\u5ea6\u4e3a 50%\uff0c\u800c\u8d38\u6613\u8425\u9500\u7684\u6570\u5b57\u5316\u7a0b\u5ea6\u4ec5\u4e3a 10%\uff01\u6211\u4eec\u9884\u8ba1\u8fd9\u65b9\u9762\u4f1a\u6709\u5f88\u5927\u7684\u8c03\u6574\u3002.<\/li>\n<li class=\"\">\u8fd9\u8981\u5f52\u529f\u4e8e \u201c\u96f6\u552e\u6280\u672f \u201d\u7684\u8fc5\u731b\u53d1\u5c55\uff1a\u4e0e\u5bb6\u4e50\u798f\u7684\u8054\u7cfb\uff08Artefact\u662f\u5bb6\u4e50\u798f\u7684\u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\u4e4b\u4e00\uff0c\u4e3a\u8054\u5408\u5229\u534e\u54c1\u724c\u5f00\u5c55\u6d3b\u52a8\uff09\u4f7f\u7528\u4e86Liveramp\u548c\u8c37\u6b4c\u6280\u672f\uff0c\u8d4c\u573a\u7684\u76f8\u5173\u6027\uff0c\u6c83\u5c14\u739b\u8fde\u63a5...<\/li>\n<li class=\"\">\u9664\u96f6\u552e\u5a92\u4f53\u5916\uff0c\u6211\u4eec\u8fd8\u770b\u5230\u5176\u4ed6\u975e\u5e38\u6709\u8da3\u7684\u54c1\u724c\u4e0e\u96f6\u552e\u5546\u5408\u4f5c\u7528\u4f8b\uff0c\u4f8b\u5982\u56f4\u7ed5\u54c1\u7c7b\u7ba1\u7406\uff0c\u5982\u4e2a\u6027\u5316\u4fc3\u9500\u3001\u7ba1\u7406\uff08\u5206\u7c7b\uff09\u3001\u4ef7\u683c\u63a7\u5236\u6216\u4e0e VMI \u903b\u8f91\u7684\u4f9b\u5e94\u94fe\u6574\u5408\uff0c\u5728\u8fd9\u4e9b\u7528\u4f8b\u4e2d\uff0c\u54c1\u724c\u660e\u5929\u53ef\u4ee5\u8fd0\u8425\u96f6\u552e\u5546\u4f9b\u5e94\u94fe\u7684\u4e00\u90e8\u5206\u3002.<\/li>\n<\/ol>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><div id=\"\" class=\"container a20m border-type-none background-color-transparent desktop\">\n<p class=\"text align-start color-normal text--word-break--normal text-size--normal\">\u6700\u540e\uff0c\u6211\u60f3\u603b\u7ed3\u4e00\u4e0b data \u4f01\u4e1a\u6587\u5316<\/p>\n<\/div>\n<div id=\"\" class=\"container a20m border-type-none background-color-transparent desktop\">\n<ol class=\"list list-style--default color-normal text-size--normal\" start=\"1\">\n<li class=\"\">\u5982\u4eca\uff0c\u6211\u4eec\u770b\u5230\u4f01\u4e1a\u5728\u8fd9\u4e9b\u65b9\u9762\u7684\u6210\u719f\u5ea6\u6709\u4e86\u663e\u8457\u63d0\u9ad8\u3002\u73b0\u5728\uff0c\u201c\u6838\u5fc3 \u201d\u56e2\u961f\u5df2\u7ecf\u5230\u4f4d\uff0c\u662f\u65f6\u5019\u5bf9\u7ec4\u7ec7\u7684\u5176\u4ed6\u6210\u5458\u8fdb\u884c\u57f9\u8bad\u4e86\u3002\u5728 Artefact\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u6240\u8bf4\u7684 <strong>data \u6c11\u4e3b\u5316<\/strong><\/li>\n<li class=\"\">\u636e\u4e9a\u592a\u7ecf\u5408\u7ec4\u7ec7\u79f0\uff0c\u5bf9 data \u4e13\u5bb6\uff0c\u5373 data \u64cd\u4f5c\u3001\u7406\u89e3\u548c\u6d4b\u91cf\u4e13\u5bb6\u7684\u9700\u6c42\u5448\u7206\u70b8\u5f0f\u589e\u957f\uff1a+2020 \u5e74\u81f3 2021 \u5e74\uff0c\u5bf9 DS\/DE \u7684\u9700\u6c42\u4e3a x2\uff0c\u5bf9 DA \u7684\u9700\u6c42\u4e3a x4<\/li>\n<li>\u6b63\u662f\u4e3a\u4e86\u6ee1\u8db3\u8fd9\u4e00\u9700\u6c42\uff0c\u6211\u4eec\u521b\u5efa\u4e86 Artefact Data \u5b66\u6821\uff0c\u7279\u522b\u662f\u5e2e\u52a9\u90a3\u4e9b\u5904\u4e8e\u804c\u4e1a\u518d\u8f6c\u6362\u72b6\u6001\u7684\u4eba\u5728 data \u90e8\u95e8\u5bfb\u627e\u673a\u4f1a\u3002<\/li>\n<\/ol>\n<\/div>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/podcast.ausha.co\/audio-days-2022\/comment-valoriser-vos-1st-party-data-et-creer-des-synergies-avec-les-sales-vincent-luciani-artefact\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-10\"><p><u>\u901a\u8fc7\u4ee5\u4e0b\u7f51\u7ad9\u6536\u542c\u6cd5\u8bed\u64ad\u5ba2<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"455\" height=\"150\" title=\"\u5fbd\u6807-\u5ba1\u8ba1\u65e5\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays.png\" alt class=\"lazyload img-responsive wp-image-65816\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27455%27%20height%3D%27150%27%20viewBox%3D%270%200%20455%20150%27%3E%3Crect%20width%3D%27455%27%20height%3D%27150%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays-200x66.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays-400x132.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/Logo-Audiodays.png 455w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 455px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-11\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>2021 \u5e74\u662f\u4ee5 data 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\u4ee5\u53ca\u8d8a\u6765\u8d8a\u591a\u7684\u7ee9\u6548\u8861\u91cf\u6982\u7387\u65b9\u6cd5\u65b9\u9762\u7684\u9884\u671f\u8d8b\u52bf\u3002.<\/p>","protected":false},"featured_media":65860,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035],"blog-language":[2991],"class_list":["post-65815","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/65815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/65860"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=65815"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=65815"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=65815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}