{"id":66083,"date":"2022-02-25T08:42:30","date_gmt":"2022-02-25T08:42:30","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&p=66083"},"modified":"2024-09-20T17:45:48","modified_gmt":"2024-09-20T16:45:48","slug":"server-side-tracking-route-to-data-privacy-security-and-quality","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/server-side-tracking-route-to-data-privacy-security-and-quality\/","title":{"rendered":"\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a--\u5b9e\u73b0 data \u9690\u79c1\u3001\u5b89\u5168\u548c\u8d28\u91cf\u4ee5\u53ca\u66f4\u597d\u7528\u6237\u4f53\u9a8c\u7684\u9014\u5f84"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u6258\u6bd4\u4e9a\u65af-\u5e9e\u83ab<\/h3><\/div>

\u5206\u6790\u4e3b\u7ba1<\/p>\n<\/div><\/div><\/div>

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u626c\u5c3c\u514b-\u5229\u5e0c\u7279<\/h3><\/div>

\u5206\u6790\u9ad8\u7ea7\u987e\u95ee Data<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a<\/h2><\/div>

\u7531\u4e8e\u9700\u8981\u9075\u5b88\u6b27\u76df\u901a\u7528 Data \u4fdd\u62a4\uff08GDPR\uff09\u5e76\u786e\u4fdd\u66f4\u9ad8\u7684 data \u4fdd\u62a4\u548c\u5b89\u5168\u6027\uff0c\u5728\u6b27\u6d32\u670d\u52a1\u5668\u4e0a\u6258\u7ba1\u6b27\u6d32 data \u7684\u91cd\u8981\u6027\u51f8\u663e\u51fa\u6765\uff0c\u4ece\u800c\u5bf9 data \u7684\u6536\u96c6\u548c\u5171\u4eab\uff08\u4f8b\u5982\u7f51\u7ad9\u8ddf\u8e2a\uff09\u65bd\u52a0\u4e86\u66f4\u591a\u7684\u6cd5\u5f8b\u548c\u6280\u672f\u9650\u5236\uff0c\u800c\u8fd9\u5bf9\u5546\u4e1a\u6d1e\u5bdf\u529b\uff0c\u7279\u522b\u662f\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<\/div>

\u6beb\u65e0\u7591\u95ee\uff0c\u5728\u4e00\u4e2a\u8d8a\u6765\u8d8a\u6ce8\u91cd\u9690\u79c1\u7684\u4e16\u754c\u91cc\uff0c\u5de5\u4f5c\u65b9\u5f0f\u9700\u8981\u8c03\u6574\u3002 \u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u63d0\u4f9b\u4e86\u4e00\u79cd\u76ee\u524d\u5c1a\u672a\u5e7f\u6cdb\u4f7f\u7528\u7684\u66ff\u4ee3\u65b9\u6cd5\u3002.<\/p>\n

\u5e02\u573a\u4e0a\u6709\u591a\u79cd\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u9009\u9879\uff0c\u8c37\u6b4c\u6807\u7b7e\u7ba1\u7406\u5668\uff08GTM\uff09\u662f\u6700\u8457\u540d\u3001\u6700\u5e38\u89c1\u7684\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u4e5f\u8bb8\u5e76\u4e0d\u5947\u602a\u3002.<\/p>\n<\/div>

\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u4e0e\u5ba2\u6237\u7aef\u8ddf\u8e2a<\/h2><\/div>

\u76ee\u524d\uff0c\u5927\u591a\u6570\u516c\u53f8\u90fd\u4f7f\u7528\u5ba2\u6237\u7aef\u8ddf\u8e2a\u6280\u672f\uff0c\u5728\u7528\u6237\u7684\u8bbe\u5907\u548c\u4ed6\u4eec\u6b63\u5728\u6d4f\u89c8\u7684\u7f51\u7ad9\u6240\u4f7f\u7528\u7684\u7b2c\u4e09\u65b9\u8ddf\u8e2a\u4ee3\u7801\u4e4b\u95f4\u5efa\u7acb\u76f4\u63a5\u8fde\u63a5\u3002\u4ee5 JavaScript \u4ee3\u7801\u6bb5\u5f62\u5f0f\u5b58\u5728\u7684\u8425\u9500\u5206\u6790\u6807\u7b7e\u4f1a\u5728\u7f51\u9875\u6253\u5f00\u65f6\u4e0b\u8f7d\uff0c\u5e76\u52a0\u8f7d\u5230\u8bbe\u5907\u4e0a\uff0c\u4ece\u800c\u964d\u4f4e\u7f51\u7ad9\u7684\u6027\u80fd\u3002\u8fd9\u79cd\u7b2c\u4e09\u65b9\u4ee3\u7801\u5f88\u96be\u63a7\u5236\u3002\u6b64\u5916\uff0c\u4e00\u4e9b\u6d4f\u89c8\u5668\u7684\u8ddf\u8e2a\u9884\u9632\u63aa\u65bd\u4f1a\u9650\u5236\u901a\u8fc7 JavaScript \u8bbe\u7f6e\u7684\u8ddf\u8e2a cookies \u7684\u5bff\u547d\uff0c\u6709\u65f6\u8fd8\u4f1a\u963b\u6b62\u6574\u4e2a data \u6d41\u7a0b\u3002.<\/p>\n

\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u5141\u8bb8\u516c\u53f8\u5c06\u6d4b\u91cf\u548c\u5e7f\u544a\u6807\u7b7e\u4ece\u7f51\u7ad9\u8f6c\u79fb\u5230\u5b89\u5168\u7684\u670d\u52a1\u5668\u5bb9\u5668\u4e2d\u3002\u7ec8\u7aef\u7528\u6237\u6d4f\u89c8\u7684\u7f51\u9875\u4e0e\u670d\u52a1\u5668\u4e4b\u95f4\u7684\u591a\u4e2a data \u6570\u636e\u6d41\u53ef\u7cbe\u7b80\u4e3a\u4e00\u4e2a\uff0c\u4ece\u800c\u51cf\u5c11\u4e86\u7f51\u7ad9\u4e0a\u6240\u9700\u7684\u7b2c\u4e09\u65b9\u4ee3\u7801\u548c\u8ddf\u8e2a\u6807\u7b7e\u3002.<\/p>\n<\/div>

\u5f53\u6709\u4eba\u6d4f\u89c8\u7f51\u7ad9\u65f6\uff0c\u4ed6\u4eec\u7684\u9875\u9762\u6d4f\u89c8\u548c\u4e92\u52a8\u4fe1\u606f\u4f1a\u88ab\u53d1\u9001\u5230\u670d\u52a1\u5668\u6807\u7b7e\u7ba1\u7406\u5668\uff08\u56e0\u4e3a\u670d\u52a1\u5668\u6807\u7b7e\u7ba1\u7406\u5668\u53ef\u4ee5\u6258\u7ba1\u5728\u8be5\u7f51\u7ad9\u7684\u5b50\u57df\u4e0a\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u4f1a\u5728 first-party \u4e0a\u4e0b\u6587\u4e2d\u6536\u96c6\u8be6\u7ec6\u4fe1\u606f\uff09\u3002\u670d\u52a1\u5668\u6807\u7b7e\u7ba1\u7406\u5668\u4e2d\u914d\u7f6e\u7684 Google Analytics\u3001Google Ads \u548c Facebook \u7b49\u4f9b\u5e94\u5546\u7684\u6807\u7b7e\u53ef\u4ee5\u8bbf\u95ee\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4f46\u670d\u52a1\u5668\u6240\u6709\u8005\u53ef\u4ee5\u5b9a\u4e49\u53d1\u9001\u5230\u8fd9\u4e9b\u7b2c\u4e09\u65b9\u670d\u52a1\u5668\u7684 data \u5185\u5bb9\uff0c\u4f8b\u5982\u6307\u5b9a\u9700\u8981\u7f16\u8f91\u7684 IP \u5730\u5740\u3002.<\/p>\n<\/div>

\u901a\u8fc7\u670d\u52a1\u5668\u8bbe\u7f6e\u8de8\u6d4f\u89c8\u4f1a\u8bdd\u8bc6\u522b\u7528\u6237\u6240\u9700\u7684 cookies \u610f\u5473\u7740\u5b83\u4eec\u53ea\u80fd\u88ab\u7f51\u7ad9\u670d\u52a1\u5668\u8bfb\u53d6\u3002\u8fd9\u4f7f\u5f97\u5b83\u4eec\u6bd4\u901a\u8fc7 JavaScript\uff08\u5ba2\u6237\u7aef\u8ddf\u8e2a\u4e2d\u4f7f\u7528\u7684\u65b9\u6cd5\uff09\u8bbe\u7f6e\u65f6\u66f4\u52a0\u5b89\u5168\uff0c\u540c\u65f6\u5b83\u4eec\u7684\u5bff\u547d\u4e5f\u4e0d\u53d7\u6d4f\u89c8\u5668\u8ddf\u8e2a\u9632\u8303\u63aa\u65bd\u7684\u9650\u5236\u3002\u56e0\u6b64\uff0c\u4f7f\u7528\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u6280\u672f\u80fd\u66f4\u6709\u6548\u5730\u8bc6\u522b\u7528\u6237\uff0c\u5e76\u63d0\u9ad8 data \u7684\u8d28\u91cf\u3002.<\/p>\n

\u603b\u4e4b\uff0c\u7528\u6237\u8bbe\u5907\u4e0e\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\u4e4b\u95f4\u6ca1\u6709\u76f4\u63a5\u8054\u7cfb\uff1b\u540e\u8005\u53ea\u80fd\u63a5\u6536\u670d\u52a1\u5668\u5b9a\u4e49\u7684 data\u3002.<\/p>\n<\/div>

\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u7684\u4f18\u52bf<\/h2><\/div>

\u91c7\u7528\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u6280\u672f\u540e\uff0c\u53ea\u6709\u76f8\u5173\u7f51\u7ad9\u7684\u670d\u52a1\u5668\u624d\u80fd\u8bfb\u53d6\u7528\u6237\u7684\u8be6\u7ec6\u4fe1\u606f\u548c\u4e92\u52a8\u60c5\u51b5\u3002data \u4e2d\u5e94\u8f6c\u53d1\u7ed9\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\u7684\u90e8\u5206\u53ef\u4ee5\u5728\u670d\u52a1\u5668\u4e2d\u5b9a\u4e49\u3002\u8fd9\u4e0e\u5ba2\u6237\u7aef\u8ddf\u8e2a\u5f62\u6210\u9c9c\u660e\u5bf9\u6bd4\uff0c\u5ba2\u6237\u7aef\u8ddf\u8e2a\u662f JavaScript \u8bbe\u7f6e cookies \u5e76\u76f4\u63a5\u5411\u7b2c\u4e09\u65b9\u53d1\u9001 data\u3002.<\/p>\n

\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u53ef\u9650\u5236\u5bf9\u7528\u6237 data \u7684\u8bbf\u95ee\uff0c\u4ece\u800c\u9632\u6b62\u5176\u88ab\u4efb\u4f55\u7b2c\u4e09\u65b9\uff08\u5373\u7528\u6237\u6240\u8bbf\u95ee\u7f51\u7ad9\u4ee5\u5916\u7684\u4efb\u4f55\u4eba\uff09\u6536\u96c6\u3002\u7531\u4e8e\u51cf\u5c11\u4e86\u7b2c\u4e09\u65b9\u4ee3\u7801\u548c\u8ddf\u8e2a\u6807\u7b7e\uff0c\u9875\u9762\u52a0\u8f7d\u901f\u5ea6\u4f1a\u81ea\u52a8\u63d0\u9ad8\uff0c\u4ece\u800c\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u6709\u53ef\u80fd\u63d0\u9ad8\u8d2d\u4e70\u6f0f\u6597\u8f6c\u5316\u7387\u3002.<\/p>\n<\/div>

\u7b2c\u4e09\u65b9\u5de5\u5177\u4e0d\u4f1a\u6536\u5230\u4efb\u4f55\u6709\u5173\u7528\u6237\u8bbe\u5907\u7684\u4fe1\u606f\uff0c\u56e0\u4e3a\u6807\u7b7e\u7ba1\u7406\u5668\u670d\u52a1\u5668\u4f4d\u4e8e\u5b83\u4eec\u4e4b\u95f4\uff1b\u5b83\u53ef\u4ee5\u5728\u4fe1\u606f\u53d1\u9001\u7ed9\u7b2c\u4e09\u65b9\u4e4b\u524d\u8986\u76d6\u4efb\u4f55\u88ab\u8ba4\u4e3a\u662f PII \u7684\u4fe1\u606f\uff0c\u5982 IP \u5730\u5740\u548c\u7f51\u7edc\u6d4f\u89c8\u5668\u3002(Google Analytics \u786e\u5b9e\u6709 IP \u533f\u540d\u5316\u529f\u80fd\uff0c\u4f46\u8fd9\u662f\u5728\u5168\u90e8\u4fe1\u606f\u4f20\u9001\u5230\u670d\u52a1\u5668\u540e\u624d\u8fdb\u884c\u7684\uff09\u3002<\/p>\n

\u6536\u96c6\u5230\u7684 data \u7684 first-party \u7279\u6027\u4e5f\u63d0\u9ad8\u4e86\u5176\u8d28\u91cf\u3002.<\/p>\n<\/div>

\u5783\u573e\u90ae\u4ef6\u9632\u62a4\u5de5\u5177\u6709\u52a9\u4e8e\u786e\u4fdd\u53ea\u8ddf\u8e2a\u771f\u5b9e\u7528\u6237\u3002\u867d\u7136 Google Analytics \u7b49\u5de5\u5177\u6709\u5185\u7f6e\u8fc7\u6ee4\u5668\uff0c\u4f46\u670d\u52a1\u5668\u6807\u7b7e\u7ba1\u7406\u5668\u53ef\u8ba9\u6240\u6709\u8005\u81ea\u884c\u63a7\u5236\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u5b9a\u4e49\u81ea\u5df1\u7684\u50f5\u5c38\u7a0b\u5e8f\u548c\u722c\u866b\u5217\u8868\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5e0c\u671b\u5c06\u54ea\u4e9b data \u53d1\u9001\u7ed9\u7b2c\u4e09\u65b9\u3002.<\/p>\n

Google Analytics \u7b49\u5de5\u5177\u9700\u8981\u63a5\u6536\u7279\u5b9a\u683c\u5f0f\u548c\u7279\u5b9a\u53c2\u6570\u7684\u4fe1\u606f\uff1b\u53ef\u4ee5\u5728\u670d\u52a1\u5668\u6807\u7b7e\u7ba1\u7406\u5668\u4e2d\u5b9a\u4e49\u7279\u5b9a\u89c4\u5219\u6765\u68c0\u67e5 data\uff0c\u5e76\u5728\u53d1\u9001\u524d\u8fdb\u884c\u5fc5\u8981\u7684\u4fee\u6b63\u3002\u6807\u7b7e\u7ba1\u7406\u5668\u7528\u6237\u8fd8\u53ef\u4ee5\u7528\u81ea\u5df1\u7684\uff08first-party\uff09data \u5145\u5b9e\u7528\u6237\u7684 data\u3002.<\/p>\n

\u6839\u636e\u5965\u5730\u5229\u548c\u6cd5\u56fd DPA \u7684\u88c1\u51b3\uff0c\u901a\u8fc7\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u6536\u96c6 data \u6709\u52a9\u4e8e\u786e\u4fdd\u64cd\u4f5c\u7684\u5b89\u5168\u6027\uff0c\u56e0\u4e3a data \u7684\u6240\u6709\u6743\u548c\u63a7\u5236\u6743\u4e0e\u4f01\u4e1a\u548c\u670d\u52a1\u5668\u6301\u6709\u8005\u5bc6\u5207\u76f8\u5173\u3002.<\/p>\n<\/div>

\u6027\u80fd\u548c\u9690\u79c1<\/h2><\/div>

\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\u9002\u7528\u4e8e\u4efb\u4f55\u5e0c\u671b\u52a0\u5f3a\u5bf9\u5176\u7f51\u7ad9 data \u6d41\u91cf\u63a7\u5236\u3001\u63d0\u9ad8 data \u8ddf\u8e2a\u8d28\u91cf\u548c\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c\u7684\u7ec4\u7ec7\u3002\u5c3d\u7ba1\u6709\u8fd9\u4e9b\u4f18\u52bf\uff0c\u4f46\u5b83\u4ecd\u7136\u662f\u4e00\u79cd\u90e8\u7f72\u4e0d\u8db3\u7684\u8fd0\u884c\u65b9\u5f0f\u3002.<\/p>\n

\u4f46\u662f\uff0c\u4e3a\u4e86\u6ee1\u8db3\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u3001\u76d1\u7ba1\u65e5\u76ca\u4e25\u683c\u7684\u5e02\u573a\u5bf9\u6027\u80fd\u548c\u9690\u79c1\u7684\u8981\u6c42\uff0c\u670d\u52a1\u5668\u7aef\u8ddf\u8e2a\uff0c\u65e0\u8bba\u662f\u4f7f\u7528 GTM \u8fd8\u662f\u5176\u4ed6\u4ea7\u54c1\uff0c\u90fd\u5e94\u8be5\u6210\u4e3a\u5927\u591a\u6570\u4f01\u4e1a\u7684\u5173\u6ce8\u70b9\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article>

\u4e86\u89e3\u6709\u5173 data \u5206\u6790\u4eea\u7684\u66f4\u591a\u4fe1\u606f<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

\u589e\u52a0 data \u4fdd\u62a4\u8d8a\u6765\u8d8a\u53d7\u5230\u5173\u6ce8\uff0c\u4f01\u4e1a\u5bf9 data \u7684\u9ad8\u8d28\u91cf\u4e5f\u5f88\u611f\u5174\u8da3\u3002.<\/p>","protected":false},"featured_media":66086,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-66083","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/66083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/66086"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=66083"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=66083"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=66083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}