	{"id":666362,"date":"2025-06-12T15:14:04","date_gmt":"2025-06-12T14:14:04","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=666362"},"modified":"2025-11-10T09:10:53","modified_gmt":"2025-11-10T09:10:53","slug":"seo-for-llms-how-to-rank-in-large-language-models","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/seo-for-llms-how-to-rank-in-large-language-models\/","title":{"rendered":"\u6cd5\u5f8b\u7855\u58eb\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff1a\u5982\u4f55\u5728\u5927\u578b\u8bed\u8a00\u6a21\u578b\u4e2d\u6392\u540d"},"content":{"rendered":"<p>\u867d\u7136\u8c37\u6b4c\u4ecd\u4e3b\u5bfc\u7740\u641c\u7d22\u5e02\u573a\uff0c\u4f46 artificial intelligence\uff1b\u5c24\u5176\u662f\u00a0<strong>\u5927\u8bed\u8a00\u6a21\u578b<\/strong>, 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