{"id":67509,"date":"2022-06-17T11:55:39","date_gmt":"2022-06-17T10:55:39","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=67509"},"modified":"2024-09-20T17:45:50","modified_gmt":"2024-09-20T16:45:50","slug":"how-to-get-your-performance-max-in-top-shape","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-to-get-your-performance-max-in-top-shape\/","title":{"rendered":"\u5982\u4f55\u8ba9\u6027\u80fd Max \u4fdd\u6301\u6700\u4f73\u72b6\u6001"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/06\/daniel-stenitzer-rond.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4e39\u5c3c\u5c14-\u65bd\u7279\u5c3c\u7b56<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u4ed8\u8d39\u641c\u7d22\u4e0e\u5e02\u573a\u4e3b\u7ba1<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/06\/aaron-hordjik.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u4e9a\u4f26-\u970d\u5c14\u8fea\u514b<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u9ad8\u7ea7\u4ed8\u8d39\u641c\u7d22\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\" style=\"--awb-text-transform:none;\"><p>\u5728 \"\u641c\u7d22\u4e4b\u53cb \"2022 \u5e74\u4f1a\u8bae\u4e0a\uff0cPPC \u8bae\u9898\u4e3b\u8981\u96c6\u4e2d\u5728\u4e00\u4e2a\u65b9\u9762\uff1aPerformance Max\u3002\u6709\u4e00\u70b9\u5f88\u6e05\u695a\uff0c\u8425\u9500\u4eba\u5458\u5bf9\u8fd9\u79cd\u65b0\u7684\u8425\u9500\u6d3b\u52a8\u7c7b\u578b\u8912\u8d2c\u4e0d\u4e00\u3002\u90a3\u4e48\uff0c\u5230\u5e95\u662f\u600e\u4e48\u56de\u4e8b\u5462\uff1f\u8c37\u6b4c\u6709\u4f55\u5efa\u8bae\uff0c\u5e7f\u544a\u4e3b\u5982\u4f55\u5e94\u5bf9\uff0c\u6709\u54ea\u4e9b\u4f18\u70b9\u548c\u6f5c\u5728\u9690\u60a3\uff1f\u4ee5\u4e0b\u662f\u5173\u4e8e Performance Max \u7684\u597d\u574f\u548c\u4e11\u964b\u7684\u8be6\u7ec6\u4ecb\u7ecd\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4ec0\u4e48\u662f\u6027\u80fd\u6700\u5927\u5316\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>Performance Max \u662f\u5c55\u793a\u3001\u89c6\u9891\u5e7f\u544a\u3001\u641c\u7d22\u5e7f\u544a\u548c Google Shopping \u7684\u7ec4\u5408\uff0c\u662f Google Ads \u6700\u65b0\u7684\u5e7f\u544a\u673a\u4f1a\u7c7b\u578b\u3002\u8fd9\u79cd\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\u5c06\u5728 <a href=\"https:\/\/ads.google.com\/intl\/fr_fr\/getstarted\/?subid=fr-fr-ha-aw-bk-c-cp1!o3~Cj0KCQjwzLCVBhD3ARIsAPKYTcTGX33pEgIZAhqGHtlPme_h0-OytOKiFK-lcKD_urwJIlxzJ00c1V8aAreMEALw_wcB~111399935509~kwd-94527731~11441911600~554542860942&amp;utm_source=aw&amp;utm_medium=ha&amp;utm_campaign=fr-fr-ha-aw-bk-c-cp1!o3~Cj0KCQjwzLCVBhD3ARIsAPKYTcTGX33pEgIZAhqGHtlPme_h0-OytOKiFK-lcKD_urwJIlxzJ00c1V8aAreMEALw_wcB~111399935509~kwd-94527731~11441911600~554542860942&amp;gclid=Cj0KCQjwzLCVBhD3ARIsAPKYTcTGX33pEgIZAhqGHtlPme_h0-OytOKiFK-lcKD_urwJIlxzJ00c1V8aAreMEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\">\u8c37\u6b4c\u5e7f\u544a<\/a>, \u53d6\u4ee3\u667a\u80fd\u8d2d\u7269\u3002.<\/p>\n<p>Performance Max \u7684\u5e7f\u544a\u9664\u5176\u4ed6\u5916\uff0c\u8fd8\u663e\u793a\u5728\u4ee5\u4e0b\u7f51\u7ad9\u4e0a\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8c37\u6b4c\u641c\u7d22\u548c\u641c\u7d22\u5408\u4f5c\u4f19\u4f34<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8c37\u6b4c\u663e\u793a\u7f51\u7edc<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u53d1\u73b0<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u7535\u5b50\u90ae\u4ef6<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>YouTube \u548c\u5176\u4ed6\u89c6\u9891\u9891\u9053<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8c37\u6b4c\u5730\u56fe<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8c37\u6b4c\u5e7f\u544a\u6240\u6709\u6e20\u9053\u7684\u6027\u80fd<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p>\u8c37\u6b4c\u5e7f\u544a\u5168\u7403\u4ea7\u54c1\u8d1f\u8d23\u4eba\u7f57\u5fb7\u5c3c-\u53f6\uff08Rodney Ip\uff09\u4ee3\u8868\u8c37\u6b4c\u53c2\u52a0\u4e86 2022 \u5e74\u901f\u5ea6\u8282\uff08FoS\uff09\u3002\u4ed6\u89e3\u91ca\u4e86 Performance Max \u80cc\u540e\u7684\u52a8\u673a\u4ee5\u53ca\u5982\u4f55\u5145\u5206\u5229\u7528\u8fd9\u79cd\u5f62\u5f0f\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><h3>\u8c37\u6b4c\u4e3a\u4f55\u5f15\u5165\u6027\u80fd\u6700\u5927\u5316<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p>\u8c37\u6b4c\u7ecf\u5e38\u8c08\u5230\u6240\u8c13\u7684 \"\u6df7\u4e71\u7684\u4e2d\u95f4\u5730\u5e26\"--\u5373\u4ece\u89e6\u53d1\u5230\u8d2d\u4e70\u4e4b\u95f4\u7684\u533a\u57df\uff0c\u5728\u8fd9\u4e00\u533a\u57df\uff0c\u5ba2\u6237\u65c5\u7a0b\u4e0d\u662f\u5355\u4e00\u7684\uff0c\u800c\u662f\u591a\u79cd\u591a\u6837\u7684\u3002\u6d88\u8d39\u8005\u901a\u8fc7\u591a\u79cd\u4e0d\u540c\u6e20\u9053\u53d1\u73b0\u3001\u7814\u7a76\u548c\u8d2d\u4e70\u3002\u6709\u4e9b\u4e70\u5bb6\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u6709 500 \u591a\u4e2a\u6570\u5b57\u63a5\u89e6\u70b9\u3002\u8fd9\u5f88\u5bb9\u6613\u8ba9\u4eba\u8ff7\u5931\u65b9\u5411\uff0c\u9519\u5931\u8054\u7cfb\u673a\u4f1a\u3002\u8fd9\u5c31\u662f Performance Max \u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u7528\u8c37\u6b4c\u7684\u8bdd\u6765\u8bf4 <i>\u201c\u5229\u7528\u81ea\u52a8\u5316\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u60a8\u5728 Google \u5e7f\u544a\u5e93\u5b58\u4e2d\u7684\u7ee9\u6548\uff0c\u8ba9\u60a8\u901a\u8fc7 Google \u5e7f\u544a\u6700\u5927\u9650\u5ea6\u5730\u5b9e\u73b0\u76ee\u6807\u201d\u3002\u201d<\/i><\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><h3>\u4f18\u70b9\uff1a\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u6027\u80fd Max<\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><p>\u4e3a\u6210\u529f\u505a\u597d\u51c6\u5907\u53ef\u5f52\u7ed3\u4e3a\u56db\u4e2a\u5173\u952e\u8981\u7d20\uff1a\u81ea\u52a8\u5316\u7684\u6e05\u6d01 data\u3001\u6b63\u786e\u7684\u5f52\u56e0\u3001\u4e86\u89e3\u6d1e\u5bdf\u529b\u4ee5\u53ca\u521b\u9020\u6027\u5730\u4f7f\u7528\u8d44\u4ea7\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Data\uff1a\u5229\u7528\u53d7\u4f17\u4fe1\u53f7\u5c06\u8c37\u6b4c\u7b97\u6cd5\u5f15\u5411\u6b63\u786e\u65b9\u5411\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u544a\u8bc9\u8c37\u6b4c\u8c01\u662f\u8f6c\u5316\u7387\u6700\u9ad8\u7684\u4eba\u7fa4\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u4f7f\u7528\u4ef7\u503c\u89c4\u5219\u7ed9\u4e88\u8868\u73b0\u4f18\u5f02\u7684\u7ec6\u5206\u5e02\u573a\u66f4\u591a\u4f18\u5148\u6743\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5f52\u56e0\uff1a\u5229\u7528\u8de8\u6e20\u9053\u7684 data-driven \u5f52\u56e0\uff0c\u8ba9\u81ea\u52a8\u5316\u4f18\u5316\u6700\u5177\u589e\u91cf\u7684\u63a5\u89e6\u70b9\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u6d1e\u5bdf\uff1a\u6bcf\u5929\u67e5\u770b \"\u6d1e\u5bdf \"\u9875\u9762\uff0c\u76d1\u63a7\u6027\u80fd Max \u81ea\u52a8\u5316\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8d44\u4ea7\uff1a\u201c\u521b\u610f\u662f\u6295\u8d44\u56de\u62a5\u7387\u7684 #1 \u9a71\u52a8\u56e0\u7d20\u201d\u3002\u4f7f\u7528 \"\u5e7f\u544a\u5f3a\u5ea6 \"\u6307\u6807\uff0c\u6dfb\u52a0\u5404\u79cd\u8d44\u4ea7\u7c7b\u578b\uff08\u89c6\u9891\u3001\u6587\u672c\u3001\u56fe\u7247\uff09\uff0c\u5e76\u521b\u5efa\u8868\u73b0\u6700\u4f73\u8d44\u4ea7\u7684\u53d8\u4f53\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u574f\u4e0e\u4e11<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;\"><p>Rodney Ip \u5f88\u597d\u5730\u89e3\u91ca\u4e86 Performance Max \u7684\u4f18\u70b9\u3002\u6f14\u8bb2\u8005 Frederick Vallaeys \u548c Andrew Lolk \u7b49\u4eba\u7684\u53d1\u8a00\u5219\u66f4\u5177\u6279\u8bc4\u6027\u3002\u4ed6\u4eec\u6307\u51fa\u4e86\u5728\u5f00\u59cb\u4f7f\u7528 Performance Max \u4e4b\u524d\u9700\u8981\u8003\u8651\u7684\u4e00\u4e9b\u4e8b\u9879\u3002.<\/p>\n<p>\u8c37\u6b4c\u7684\u67d0\u4e9b\u5efa\u8bae\u5e76\u4e0d\u5408\u7406\u3002\u4f8b\u5982\uff0c\u6bcf\u5f53 audience \u7684\u8868\u73b0\u597d\u4e8e\u5e73\u5747\u6c34\u5e73\u65f6\uff0c\u8c37\u6b4c\u5c31\u4f1a\u6307\u51fa\u8fd9\u4e00\u70b9\uff0c\u5e76\u5efa\u8bae\u4e3a\u8fd9\u4e2a\u7279\u5b9a\u7684 audience \u5236\u4f5c\u5e7f\u544a\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u6ca1\u6709\u8003\u8651\u5230\u4e0a\u4e0b\u6587\u3002\u4f8b\u5982\uff0c\u5efa\u8bae\u9009\u9879\u5361\u53ef\u80fd\u4f1a\u6307\u51fa\uff0c\u822a\u7a7a\u65c5\u5ba2\u62a5\u540d\u53c2\u52a0\u7f16\u7801\u8bfe\u7a0b\u7684\u9891\u7387\u66f4\u9ad8\u3002\u8fd9\u4e00\u53d1\u73b0\u5e94\u88ab\u89c6\u4e3a\u5f02\u5e38\u503c\uff0c\u800c\u4e0d\u662f\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002.<\/p>\n<p>\u5982\u4eca\uff0c\u8c37\u6b4c\u5728\u516c\u5f00\u573a\u5408\u72af\u9519\u3002\u5728\u62a5\u544a\u4e2d\uff0c\u652f\u51fa\u548c\u670d\u52a1\u5cf0\u503c\u4e00\u89c8\u65e0\u4f59\u3002\u7136\u800c\uff0cPerformance Max \u662f\u5728\u9ed1\u7bb1\u4e2d\u8fd0\u884c\u7684\u3002\u8fd9\u7c7b\u9519\u8bef\u5c06\u65e0\u6cd5\u518d\u88ab\u53d1\u73b0\uff0c\u56e0\u4e3a\u5b83\u4eec\u5c06\u878d\u5165\u6240\u6709\u7f51\u7edc\u548c\u8d44\u4ea7\u7684\u7efc\u5408\u7ed3\u679c\u4e2d\u3002\u6b64\u5916\uff0c\u5982\u679c Google \u51b3\u5b9a\u6309\u7167\u81ea\u5df1\u7684\u5947\u602a\u5efa\u8bae\u884c\u4e8b\uff0c\u60a8\u5f88\u53ef\u80fd\u4f1a\u770b\u5230\u4e00\u4e9b\u4e0d\u5fc5\u8981\u7684\u7ed3\u679c\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><h2>\u5728\u6027\u80fd\u6700\u5927\u503c\u5468\u56f4\u5de5\u4f5c\u6216\u4e0e\u6027\u80fd\u6700\u5927\u503c\u4e00\u8d77\u5de5\u4f5c\uff1f<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p>\u65e2\u7136\u6211\u4eec\u5df2\u7ecf\u8ba8\u8bba\u4e86\u597d\u3001\u574f\u3001\u4e11\uff0c\u90a3\u4e48\u5982\u4f55\u624d\u80fd\u4f7f\u5176\u8fbe\u5230\u6700\u4f73\u72b6\u6001\u5462\uff1f\u9996\u5148\uff0c\u60a8\u9700\u8981\u8003\u8651\u662f\u5426\u8981\u6295\u5165\u5927\u91cf\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u6765\u7ba1\u7406\u548c\u7ef4\u62a4\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u53d6\u5f97\u6700\u5927\u6548\u679c\u3002\u5982\u679c\u4e0d\u60f3\uff0c\u90a3\u5c31\u91c7\u7528 \u2018\u53ea\u8d2d\u7269 \u2019\u7684\u65b9\u6cd5\uff0c\u6211\u4eec\u5c06\u5728\u4e0b\u6587\u8ba8\u8bba\u3002\u5982\u679c\u60a8\u6709\u65f6\u95f4\u5904\u7406\u9ad8\u8d28\u91cf\u8d44\u4ea7\uff0c\u53ef\u4ee5\u9009\u62e9\u73b0\u6210\u7684 Performance Max \u8bbe\u7f6e\u3002\u5982\u679c\u60a8\u9700\u8981\u82b1\u8d39\u65f6\u95f4\u548c\u7cbe\u529b\u6765\u8d85\u8d8a Performance Max\uff0c\u8bf7\u8003\u8651\u91c7\u7528\u5206\u9636\u6bb5\u7684\u65b9\u6cd5\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u505a\u597d\u57fa\u7840\u5de5\u4f5c<\/h3><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u8f93\u5165\u662f\u5173\u952e\u3002.<\/strong> \u786e\u4fdd\u5411 Google \u63d0\u4f9b\u5c3d\u53ef\u80fd\u591a\u7684\u4fe1\u606f\u3002\u5982\u524d\u6240\u8ff0\uff0c\u60a8\u7684\u5e7f\u544a\u53ef\u80fd\u4f1a\u4ee5\u89c6\u9891\u548c\u5c55\u793a\u7684\u5f62\u5f0f\u51fa\u73b0\u3002\u56e0\u6b64\uff0c\u8bf7\u786e\u4fdd\u4e0a\u4f20\u9ad8\u8d28\u91cf\u7684\u56fe\u7247\u3001\u6587\u672c\u548c\u89c6\u9891\uff0c\u4f7f\u5176\u4e0e\u60a8\u4f01\u4e1a\u7684\u5916\u89c2\u548c\u611f\u89c9\u76f8\u5339\u914d\u3002\u8fd9\u4e00\u70b9\u5c24\u5176\u9002\u7528\u4e8e\u5b8c\u5168\u91c7\u7528 Performance Max \u65b9\u6cd5\u7684\u60c5\u51b5\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>\u786e\u4fdd\u6709\u826f\u597d\u7684 data \u9988\u7535\u3002.<\/b> \u8981\u60f3\u8fd0\u4f5c\u826f\u597d\uff0c\u5b83\u4e0d\u4ec5\u9700\u8981\u5927\u91cf\u7684 data\uff0c\u8fd8\u9700\u8981\u7cbe\u5fc3\u64b0\u5199\u7684\u6587\u672c\u3001\u9ad8\u8d28\u91cf\u7684\u56fe\u7247\uff0c\u5f53\u7136\u8fd8\u6709\u826f\u597d\u7684 data \u6d41\u3002\u8ba9\u60a8\u7684 data \u6d41\u4e95\u7136\u6709\u5e8f\u662f\u975e\u5e38\u660e\u667a\u7684\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 Channable \u8fd9\u6837\u7684\u5de5\u5177\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u6536\u96c6 audience \u4fe1\u53f7\u3002. <\/strong>\u4e3a\u4e86\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8 Performance Max \u8425\u9500\u6d3b\u52a8\u7684\u6210\u529f\u51e0\u7387\uff0c\u5fc5\u987b\u521b\u5efa\u53d7\u4f17\u4fe1\u53f7\u3002\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u4f73\u505a\u6cd5\u662f\u59cb\u7ec8\u4f7f\u7528\u81ea\u5b9a\u4e49\u7ec6\u5206 - \u5e76\u4f7f\u7528\u60a8\u7684 data\u3002\u8fd9\u4e9b\u5b57\u6bb5\u4e0e\u5174\u8da3\u76f8\u7ed3\u5408\uff0c\u53ef\u786e\u4fdd Performance Max \u4e13\u6ce8\u4e8e\u6b63\u786e\u7684\u76ee\u6807\u7fa4\u4f53\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u6027\u80fd\u6700\u5927\u5316 \u2018\u4ec5\u9650\u8d2d\u7269 \u2019\u65b9\u6cd5<\/h3><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-transform:none;\"><p>\u867d\u7136\u8fd9\u5c06\u6210\u4e3a\u6807\u51c6\u914d\u7f6e\uff0c\u4f46\u4ecd\u6709\u529e\u6cd5\u4e0d\u4f7f\u7528\u5b8c\u6574\u7684 \u2018Performance Max \u2019\u8bbe\u7f6e\u3002\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f \"\u4ec5\u8d2d\u7269 \"\u8bbe\u7f6e\u3002\u597d\u6d88\u606f\u662f\uff0c\u5b9e\u73b0\u8fd9\u4e00\u70b9\u975e\u5e38\u7b80\u5355\u3002.<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u901a\u8fc7\u7701\u7565\u67d0\u4e9b\u8d44\u4ea7\u5e76\u53ea\u6dfb\u52a0\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\uff0cPerformance Max \u7684\u8fd0\u884c\u6216\u591a\u6216\u5c11\u4f1a\u4e0e\u5e38\u89c4\u8d2d\u7269\u5e7f\u544a\u7cfb\u5217\u76f8\u4f3c\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u7ee7\u7eed\u4f7f\u7528\u72ec\u7acb\u7684 YouTube \u548c\u5c55\u793a\u5e7f\u544a\u7cfb\u5217\u8fbe\u5230\u9884\u671f\u76ee\u7684\uff0c\u5e76\u4e3a\u8fd9\u4e9b\u7279\u5b9a\u7684\u5e7f\u544a\u7cfb\u5217\u7c7b\u578b\u63d0\u4f9b\u5b8c\u6574\u7684\u9009\u9879\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5f53\u9700\u8981\u9488\u5bf9\u65b0\u4ea7\u54c1\u3001\u4fc3\u9500\u6d3b\u52a8\u6216\u9700\u8981\u8003\u8651\u5b63\u8282\u6027\u56e0\u7d20\u6765\u5b9e\u73b0\u4e0d\u540c\u76ee\u6807\u65f6\uff0c\u53ef\u5bf9\u6d3b\u52a8\u8fdb\u884c\u62c6\u5206\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6392\u9664\u60a8\u81ea\u5df1\u7684\u54c1\u724c\u672f\u8bed\uff0c\u4ee5\u67e5\u770b\u8425\u9500\u6d3b\u52a8\u7684\u5b9e\u9645\u7ee9\u6548\u3002.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-transform:none;\"><p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u5173\u8bbe\u7f6e Performance Max \u6d3b\u52a8\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u8054\u7cfb\u6211\u4eec\u7684 <a href=\"https:\/\/www.artefact.com\/zh\/digital-marketing-3\/channel-expertise-ppc-sea\/\">SEA \u4e13\u5bb6<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728 \"\u641c\u7d22\u4e4b\u53cb \"2022 \u5e74\u4f1a\u8bae\u4e0a\uff0cPPC \u8bae\u9898\u4e3b\u8981\u96c6\u4e2d\u5728\u4e00\u4e2a\u4e3b\u9898\u4e0a\uff1a\u6027\u80fd\u6700\u5927\u5316\u3002\u90a3\u4e48\uff0c\u8fd9\u7a76\u7adf\u662f\u600e\u4e48\u56de\u4e8b\u5462\uff1f <\/p>","protected":false},"featured_media":61443,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[2991],"class_list":["post-67509","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/67509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/61443"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=67509"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=67509"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=67509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}