{"id":67640,"date":"2022-07-11T15:23:48","date_gmt":"2022-07-11T14:23:48","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=67640"},"modified":"2024-09-20T17:45:50","modified_gmt":"2024-09-20T16:45:50","slug":"why-facebooks-conversions-api-integration-should-not-be-a-question-of-if-but-how-to-implement","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/why-facebooks-conversions-api-integration-should-not-be-a-question-of-if-but-how-to-implement\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u8bf4 Facebook \u7684\u8f6c\u6362 API \u6574\u5408\u4e0d\u662f \"\u662f\u5426 \"\u7684\u95ee\u9898\uff0c\u800c\u662f\u5982\u4f55\u5b9e\u65bd\u7684\u95ee\u9898\uff1f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/Photo_Ann-Sophie2.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5b89-\u7d22\u83f2-\u6c99\u592b\u65af\u6258\u5c14<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data \u6218\u7565\u987e\u95ee\uff0cArtefact \u5fb7\u56fd<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-transform:none;\"><p>\u7531\u4e8e\u6700\u8fd1\u5728\u9690\u79c1\u6cd5\u89c4\u65b9\u9762\u53d1\u751f\u4e86\u5f88\u591a\u53d8\u5316\uff0c\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u9075\u5b88\u65b0\u7684\u6807\u51c6\uff0c\u5e76\u4e0d\u65ad\u8c03\u6574\u8fd0\u8425\u65b9\u5f0f\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>\u5728\u9690\u79c1\u95ee\u9898\u548c data \u4fdd\u62a4\u65e5\u76ca\u91cd\u8981\u7684\u4eca\u5929\uff0c\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\uff0c\u6211\u4eec\u9762\u4e34\u7740\u8bf8\u591a\u6311\u6218\u3002\u65b0\u7684\u9690\u79c1\u548c data \u6cd5\u89c4\u7684\u51fa\u53f0\u610f\u5473\u7740\u4f01\u4e1a\u9700\u8981\u4e0d\u65ad\u9002\u5e94\u53d8\u5316\u3002\u4f8b\u5982\uff0c\u5728\u51e0\u6b21\u9690\u79c1\u66f4\u65b0\u4e2d\uff0cFacebook Pixel \u7b49\u6709\u4ef7\u503c\u7684\u57fa\u4e8e cookie \u7684 data \u8ddf\u8e2a\u89e3\u51b3\u65b9\u6848\u53d8\u5f97\u6beb\u65e0\u4ef7\u503c\u3002\u8fd9\u662f\u7531\u4e8e Facebook Pixel \u65e0\u6cd5\u5728\u4e0d\u4e45\u7684\u5c06\u6765\u7ee7\u7eed\u8ddf\u8e2a\u6d88\u8d39\u8005\uff0c\u5bfc\u81f4\u5b9d\u8d35\u7684 data \u6d41\u5931\u3002\u8bf8\u5982 Facebook \u7684\u8f6c\u6362 API (<a href=\"https:\/\/fr-fr.facebook.com\/business\/help\/2041148702652965?id=818859032317965\" target=\"_blank\" rel=\"noopener\">Facebook CAPI<\/a>)\u4e3a Facebook Pixel \u63d0\u4f9b\u4e86\u4e00\u4e2a\u524d\u666f\u5e7f\u9614\u7684\u66ff\u4ee3\u65b9\u6848\uff0c\u5404\u7ec4\u7ec7\u5e94\u5c3d\u5feb\u5b9e\u65bd\uff0c\u4ee5\u7ee7\u7eed\u4f18\u5316 Meta \u4e0a\u7684\u5e7f\u544a\uff0c\u5e76\u6700\u7ec8\u63d0\u9ad8\u9500\u552e\u989d\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7531\u4e8e\u9762\u4e34\u5de8\u5927\u6311\u6218\uff0cFacebook \u7684\u8f6c\u6362 API \u96c6\u6210\u662f \u201c\u5fc5\u5907 \u201d\u529f\u80fd<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>\u7531\u4e8e\u6700\u8fd1\u5728\u9690\u79c1\u6cd5\u89c4\u65b9\u9762\u53d1\u751f\u4e86\u5f88\u591a\u53d8\u5316\uff0c\u4f01\u4e1a\u4e0d\u5f97\u4e0d\u9075\u5b88\u65b0\u7684\u6807\u51c6\uff0c\u5e76\u4e0d\u65ad\u8c03\u6574\u8fd0\u8425\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9762\u4e34\u7740\u56db\u5927\u6311\u6218\uff0c\u8fd9\u4e9b\u6311\u6218\u5f71\u54cd\u7740\u6211\u4eec\u8ddf\u8e2a\u548c\u4f7f\u7528 audience data \u7684\u8425\u9500\u65b9\u5f0f\uff1a<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p><strong>1.Data \u4fdd\u62a4\u63aa\u65bd\u65e5\u76ca\u5230\u4f4d\uff1a<\/strong><br \/>\nGDPR \u7b49\u6cd5\u89c4\u6b63\u5728\u5b9e\u65bd\uff0c\u5e76\u6566\u4fc3\u4f01\u4e1a\u5ba1\u67e5\u548c\u66f4\u65b0\u5176\u6536\u96c6\u548c\u4f7f\u7528 data \u7684\u65b9\u5f0f\uff0c\u4ee5\u53ca\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b data \u4f7f\u7528\u65b9\u5f0f\u7684\u900f\u660e\u5ea6\u548c\u63a7\u5236\u6743\u3002\u4f5c\u4e3a\u4e00\u4e2a\u66f4\u9690\u6027\u7684\u7ed3\u679c\uff0c\u82f9\u679c\u548c\u5fae\u8f6f\u7b49\u7ec4\u7ec7\u4e5f\u5728\u4e0d\u65ad\u8c03\u6574\u5176\u64cd\u4f5c\u7cfb\u7edf\uff0c\u8fd9\u76f4\u63a5\u5f71\u54cd\u5230\u6211\u4eec\u8425\u9500\u4eba\u5458\u8ddf\u8e2a\u6d88\u8d39\u8005\u548c\u7ee7\u7eed\u6536\u96c6 data \u7684\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\uff0c\u6211\u4eec\u5e94\u8be5\u60f3\u65b9\u8bbe\u6cd5\u5c3d\u53ef\u80fd\u8c28\u614e\u5730\u5bf9\u5f85\u5ba2\u6237\u7684 data\uff0c\u5e76\u5c06\u7ec4\u7ec7\u4f5c\u4e3a data \u4fdd\u62a4\u63aa\u65bd\u7684\u5148\u9a71\u8fdb\u884c\u8425\u9500\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p><strong>2.\u8bbe\u5907\u5236\u9020\u5546\u6b63\u5728\u6539\u53d8\u5176\u64cd\u4f5c\u7cfb\u7edf\u534f\u8bae\uff1a<\/strong><br \/>\n\u6bcf\u4e2a\u5728 Facebook \u4e0a\u6295\u653e\u5e7f\u544a\u7684\u4eba\u90fd\u4f1a\u6ce8\u610f\u5230\uff0c\u82f9\u679c iOS-14 \u7684\u63a8\u51fa\u53ca\u5176\u9009\u62e9\u89c4\u5219\u5bf9\u5e7f\u544a\u6548\u679c\u4ea7\u751f\u4e86\u5f88\u5927\u5f71\u54cd\u3002\u4f8b\u5982\uff0c\u82f9\u679c\u7684\u53d8\u5316\u5305\u62ec\u82f9\u679c\u7528\u6237\u73b0\u5728\u9700\u8981\u4e3b\u52a8\u5141\u8bb8\u5728\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u4e0a\u88ab\u8ddf\u8e2a\uff0c\u4ece\u800c\u5bfc\u81f4 data \u4fe1\u53f7\u7684\u51cf\u5c11\u3002\u6b64\u5916\uff0c\u7528\u4e8e\u4f18\u5316\u7684 data \u73b0\u5728\u8fd8\u5fc5\u987b\u901a\u8fc7\u82f9\u679c\u670d\u52a1\u5668\uff08SkadNetwork\uff09\uff0c\u8be5\u670d\u52a1\u5668\u53ef\u4f5c\u4e3a\u50ac\u5316\u5242\uff0c\u5728\u5c06 data \u53d1\u9001\u7ed9\u5e7f\u544a\u5e73\u53f0\u4e4b\u524d\u5bf9\u5176\u8fdb\u884c\u9650\u5236\u548c\u6c47\u603b\u3002\u8fd9\u4e00\u8fc7\u7a0b\u4f1a\u5bfc\u81f4 24 \u5230 48 \u5c0f\u65f6\u7684\u5904\u7406\u5ef6\u8fdf\u3002\u6211\u4eec\u53ef\u4ee5\u9884\u89c1\uff0c\u672a\u6765\u8bbe\u5907\u5236\u9020\u5546\u8fd8\u4f1a\u505a\u51fa\u66f4\u591a\u7c7b\u4f3c\u7684\u6539\u53d8\uff0c\u5e76\u5bf9\u6211\u4eec\u7684\u4e1a\u52a1\u4ea7\u751f\u5f71\u54cd\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><p><strong>3.\u4eba\u4eec\u8d8a\u6765\u8d8a\u591a\u5730\u8981\u6c42 data \u4fdd\u62a4\u5e76\u4f7f\u7528\u5e7f\u544a\u62e6\u622a\u5668\uff1a<\/strong><br \/>\n\u7528\u6237\u5bf9\u9690\u79c1\u4fdd\u62a4\u7684\u8981\u6c42\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4ed6\u4eec\u53ef\u4ee5\u91c7\u53d6\u884c\u52a8\u52a0\u5f3a\u9690\u79c1\u4fdd\u62a4\uff0c\u4f8b\u5982\u4f7f\u7528\u5e7f\u544a\u62e6\u622a\u5668\u3002\u5e7f\u544a\u62e6\u622a\u5668\u4e0d\u4ec5\u4f1a\u963b\u788d\u5e7f\u544a\u7684\u66dd\u5149\uff0c\u4ece\u800c\u4f7f\u6211\u4eec\u65e0\u6cd5\u9501\u5b9a\u76ee\u6807\u7528\u6237\uff0c\u8fd8\u4f1a\u5bfc\u81f4\u6211\u4eec\u65e0\u6cd5\u901a\u8fc7 Facebook Pixel \u5c06\u4fe1\u606f\u4ece\u7f51\u7ad9\u53d1\u9001\u56de Meta\u3002\u8fd9\u610f\u5473\u7740\u5f88\u591a\u6709\u4ef7\u503c\u7684 data \u53ef\u80fd\u4f1a\u4e22\u5931\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;\"><p><strong>4.\u6211\u4eec\u5c06\u751f\u6d3b\u5728\u4e00\u4e2a\u6ca1\u6709\u53a8\u5177\u7684\u672a\u6765\uff1a<\/strong><br \/>\n\u968f\u7740\u65b0\u6cd5\u89c4\u7684\u9881\u5e03\uff0cChrome \u548c Safari \u7b49\u6240\u6709\u4e3b\u8981\u6d4f\u89c8\u5668\u63d0\u4f9b\u5546\u90fd\u5c06\u9ed8\u8ba4\u963b\u6b62 3P Cookies\u30023P Cookies \u7684\u53ca\u65f6\u51cf\u5c11\u5bfc\u81f4\u4f20\u7edf Facebook Pixel \u7684\u5de5\u4f5c\u65b9\u5f0f\u51fa\u73b0\u95ee\u9898\uff0c\u5e76\u4f7f\u5176\u5bf9\u4f01\u4e1a\u4ecd\u7136\u6709\u7528\u3002\u8fd9\u662f\u7531\u4e8e Cookies \u5728 Facebook Pixel \u4e2d\u626e\u6f14\u7684\u89d2\u8272\uff1a\u901a\u8fc7 Cookies\uff0cdata \u53ef\u4ee5\u4fdd\u5b58\u5728\u7528\u6237\u7684\u6d4f\u89c8\u5668\u4e2d\uff0c\u7136\u540e\u53d1\u9001\u5230 Meta\u3002\u56e0\u6b64\uff0c\u5982\u679c\u6ca1\u6709\u8fd9\u4e9b Cookies\uff0c\u7528\u6237\u6d4f\u89c8\u5668\u4e2d\u5c31\u65e0\u6cd5\u518d\u4fdd\u5b58 data\uff0c\u56e0\u6b64\u4f9d\u8d56\u4e8e\u7528\u6237\u6d4f\u89c8\u5668\u4fe1\u606f\u7684 Facebook Pixel \u5c31\u65e0\u6cd5\u5411 Meta \u53d1\u9001\u4efb\u4f55 data\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Facebook \u8f6c\u6362 API \u7684\u4f18\u52bf<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p>\u7531\u4e8e\u4e0a\u8ff0\u6df1\u523b\u7684\u6311\u6218\uff0cFacebook Pixel \u5bf9\u6211\u4eec\u8425\u9500\u4eba\u5458\u6765\u8bf4\u5c06\u5931\u53bb\u610f\u4e49\uff0c\u76f4\u5230 Pixel \u4e0d\u518d\u6709\u7528\u3002\u56e0\u6b64\uff0c\u8425\u9500\u4eba\u5458\u548c\u7ec4\u7ec7\u8feb\u5207\u9700\u8981\u5bfb\u627e\u66ff\u4ee3\u65b9\u6848\u3002\u5176\u4e2d\u4e00\u4e2a\u66ff\u4ee3\u65b9\u6848\u5c31\u662f Facebook \u7684 CAPI\uff0c\u5b83\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u670d\u52a1\u5668\u7aef\u5de5\u5177\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-transform:none;\"><p>\u72ec\u7acb\u4e8e\u7b2c\u4e09\u65b9 Cookies\uff1a<\/p>\n<p>\u5bf9\u4e8e\u90a3\u4e9b\u5df2\u7ecf\u542c\u8bf4\u8fc7 Facebook CAPI \u7684\u4eba\u6765\u8bf4\uff0c\u4e4d\u4e00\u770b\uff0c\u5b83\u7684\u5de5\u4f5c\u539f\u7406\u53ef\u80fd\u4e0e Facebook Pixel \u7c7b\u4f3c\uff0c\u4f46\u5173\u952e\u533a\u522b\u5728\u4e8e data \u7684\u4f20\u8f93\u65b9\u5f0f\uff1a\u5b83\u4e0d\u662f\u5229\u7528 Javascript \u4ee3\u7801\u8ddf\u8e2a\u7528\u6237\u6d3b\u52a8\uff0c\u800c\u662f\u901a\u8fc7\u7f51\u7edc\u6d4f\u89c8\u5668\u53d1\u9001\u7f51\u7edc\u4e8b\u4ef6\u548c\u8f6c\u6362 data\u3001, <strong>Facebook \u7684 CAPI \u901a\u8fc7\u670d\u52a1\u5668\u4f20\u8f93 data\uff0c\u65e0\u9700\u4f7f\u7528 3P cookies<\/strong>. .\u5982\u56fe 1 \u6240\u793a\uff0c\u5f53\u7528\u6237\u70b9\u51fb Facebook \u5e7f\u544a\u65f6\uff0cMeta \u4f1a\u5411\u670d\u52a1\u5668\u53d1\u9001\u8be5\u7528\u6237\u7684\u552f\u4e00 ID\u3002\u53cd\u8fc7\u6765\uff0c\u670d\u52a1\u5668\u5c06\u901a\u8fc7\u552f\u4e00 ID \u8ddf\u8e2a\u7528\u6237\u7684\u64cd\u4f5c\uff0c\u5e76\u8bb0\u5f55\u7528\u6237\u662f\u5426\u5b8c\u6210\u4e86\u7279\u5b9a\u64cd\u4f5c\uff0c\u5982\u8d2d\u4e70\u6216\u5c06\u4ea7\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u5361\u4e2d\u3002\u8fd9\u4e9b\u4fe1\u606f\u968f\u540e\u4f1a\u53d1\u9001\u5230 Meta\uff0c\u544a\u8bc9 Meta \u5177\u6709\u552f\u4e00 ID \u7684\u7528\u6237\u8fdb\u884c\u4e86\u54ea\u4e9b\u64cd\u4f5c\u3002\u56e0\u6b64\uff0cFacebook \u7684\u8f6c\u6362 API \u53ef\u8ba9\u60a8\u76f4\u63a5\u4ece\u670d\u52a1\u5668\u5171\u4eab\u7f51\u7edc\u4e8b\u4ef6\uff0c\u5e76\u5411 Meta \u53d1\u9001\u76f8\u5e94\u7684\u8ddf\u8e2a data\uff08\u94fe\u63a5\u6807\u8bc6\u7b26\uff09\u548c\u4e8b\u4ef6\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u60a8\u670d\u52a1\u5668\u4e0a\u7684 data \u4f1a\u8fdb\u884c\u5339\u914d\uff0c\u7136\u540e\u5c06\u6536\u5230\u7684 data \u79ef\u5206\u5206\u914d\u5230\u76f8\u5e94\u7684 Facebook \u914d\u7f6e\u6587\u4ef6\u3002\u8be5\u89e3\u51b3\u65b9\u6848\u6709\u52a9\u4e8e<strong> \u901a\u8fc7\u4f7f\u7528\u670d\u52a1\u5668\u8fde\u63a5\uff0c\u63d0\u9ad8\u5728\u7ebf\u548c\u79bb\u7ebf\u8ddf\u8e2a\u8f6c\u6362\u7684\u8d28\u91cf<\/strong> \u548c <strong>\u521b\u5efa\u514b\u670d\u6539\u53d8\u64cd\u4f5c\u7cfb\u7edf\u534f\u8bae\u95ee\u9898\u7684\u65b9\u6cd5\uff0c\u5982 IOS-14<\/strong>, \u56e0\u4e3a data \u7684\u6536\u96c6\u8fc7\u7a0b\u4e0d\u518d\u4f9d\u8d56\u4e8e Cookies\u3002\u56e0\u6b64\uff0c\u8bbe\u5907\u5236\u9020\u5546\u901a\u8fc7\u5ba2\u6237\u7aef\uff08\u50cf\u7d20\uff09\u8ddf\u8e2a\u8fdb\u884c\u6536\u96c6\u7684\u80fd\u529b\u9650\u5236\u4e5f\u53ef\u4ee5\u514b\u670d\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1053\" height=\"727\" title=\"\u7b2c 2 \u6761\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2.png\" alt class=\"lazyload img-responsive wp-image-67645\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271053%27%20height%3D%27727%27%20viewBox%3D%270%200%201053%20727%27%3E%3Crect%20width%3D%271053%27%20height%3D%27727%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2-200x138.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2-400x276.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2-600x414.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2-800x552.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/07\/schema-article-2.png 1053w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1053px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u56fe 1\uff1aFacebook \u8f6c\u6362 API \u8fd0\u884c\u539f\u7406\u793a\u610f\u56fe\u3002.<\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-transform:none;\"><p><strong>\u52a0\u5f3a data \u63a7\u5236\uff1a<\/strong><br \/>\n\u901a\u8fc7\u4f7f\u7528 Facebook \u7684 CAPI\uff0c\u8425\u9500\u4eba\u5458\u548c\u7ec4\u7ec7\u53ef\u8fdb\u4e00\u6b65\u53d7\u76ca\u4e8e <strong>\u5206\u7acb\u5f0f data \u63a7\u5236\u88c5\u7f6e<\/strong>, \u901a\u8fc7\u5b9e\u65bd Facebook \u7684 CAPI\uff0c\u7ec4\u7ec7\u53ef\u4ee5\u51b3\u5b9a\u4e0e Meta \u5171\u4eab\u54ea\u4e9b data\u3002\u4e0e\u9ed8\u8ba4\u8ddf\u8e2a\u8bbf\u5ba2\u5728\u7f51\u7ad9\u4e0a\u6240\u505a\u4e00\u5207\u7684\u57fa\u672c Facebook Pixel \u76f8\u6bd4\uff0cFacebook \u7684 CAPI \u5141\u8bb8\u5bf9\u54ea\u4e9b data \u53ef\u4ee5\u88ab\u8ddf\u8e2a\u5e76\u4e0e Meta \u5171\u4eab\u8fdb\u884c\u66f4\u7ec6\u81f4\u7684\u8bbe\u7f6e\u3002\u4e3a\u4e86\u83b7\u5f97\u66f4\u591a\u7684 data \u63a7\u5236\u6743\uff0cMeta \u5141\u8bb8\u60a8\u5728\u8bbe\u7f6e Facebook \u7684 CAPI \u65f6\uff0c\u9009\u62e9\u5c06\u6d1e\u5bdf\u9644\u52a0\u5230\u60a8\u7684\u4e8b\u4ef6\u4e2d\uff0c\u5e76\u51b3\u5b9a\u662f\u5426\u8981\u5171\u4eab data \uff08\u5982\u4ea7\u54c1\u5229\u6da6\u7387\uff09\u3002\u5728\u8fd9\u65b9\u9762\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u597d\u5730\u9075\u5b88 data \u4fdd\u62a4\u6cd5\uff0c\u53d6\u60a6\u8981\u6c42 data \u4fdd\u62a4\u7684\u5ba2\u6237\uff0c\u4ece\u800c\u63d0\u5347\u4f01\u4e1a\u7684\u826f\u597d\u5f62\u8c61\u3002\u6b64\u5916\uff0c\u52a0\u5f3a\u5bf9 data \u4f20\u8f93\u7684\u63a7\u5236\u8fd8\u80fd\u8ba9\u4f01\u4e1a\u66f4\u52a0\u7075\u6d3b\u5730\u5411 Meta \u6dfb\u52a0\u6709\u4ef7\u503c\u7684\u4e1a\u52a1\u4fe1\u606f\uff0c\u5982\u5ba2\u6237\u4ef7\u503c\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 data \u548c\u5408\u683c\u7ebf\u7d22\u3002\u8fd9\u6837\u53ef\u4ee5\u589e\u52a0\u5e7f\u544a\u4f18\u5316\u673a\u4f1a\uff0c\u63d0\u9ad8\u6d1e\u5bdf\u529b\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-text-transform:none;\"><p><strong>\u4e0d\u4f9d\u8d56\u5177\u6709\u767b\u5f55\u529f\u80fd\u7684\u7f51\u7ad9\u6216\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 Database\uff1a<\/strong><br \/>\n\u9664\u4e86\u5e94\u5bf9\u4e0a\u8ff0\u6311\u6218\uff0cFacebook \u7684 CAPI \u8fd8\u5177\u6709\u5176\u4ed6\u4f18\u52bf\u3002\u4f8b\u5982\uff0cFacebook \u7684 CAPI \u8fd8\u53ef\u4ee5 <strong>\u9002\u7528\u4e8e\u6ca1\u6709\u767b\u5f55\u529f\u80fd\u7684\u7f51\u7ad9\u6216\u6ca1\u6709\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\u7684\u7ec4\u7ec7 database<\/strong>. .\u8fd9\u4f7f\u5f97 Facebook \u7684 CAPI \u4f18\u4e8e\u5176\u4ed6\u66ff\u4ee3\u65b9\u6848\uff0c\u5982 Adobe \u7684 \u2019\u57fa\u4e8e\u4eba\u7684\u76ee\u7684\u5730 \"\u89e3\u51b3\u65b9\u6848\u3002Adobe \u7684 People-Based-Destination \u662f\u4e00\u79cd\u7528\u4e8e\u5206\u5272\u5728\u7ebf\u548c\u79bb\u7ebf data \u7684\u5e94\u7528\u7a0b\u5e8f\uff08\u9700\u4ed8\u8d39\uff09\uff0c\u53ef\u6839\u636e\u6563\u5217\u6807\u8bc6\u7b26\uff08\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff09\u521b\u5efa audience \u5206\u5272\uff0c\u4e5f\u53ef\u5728\u65e0 cookie \u73af\u5883\u4e2d\u5de5\u4f5c\u3002\u4e0d\u8fc7\uff0cAdobe \u89e3\u51b3\u65b9\u6848\u7684\u4e00\u4e2a\u660e\u663e\u7f3a\u70b9\u662f\u4f9d\u8d56\u4e8e\u57fa\u4e8e\u4eba\u7684\u6807\u8bc6\u7b26\uff0c\u5c24\u5176\u662f\u7528\u6237\u7684\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u56e0\u4e3a\u5b83\u53ea\u80fd\u4e0e\u63d0\u4f9b\u6b64\u7c7b\u4fe1\u606f\u7684\u767b\u5f55\u6216\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 data \u914d\u5408\u4f7f\u7528\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cFacebook \u7684 CAPI \u53ef\u4ee5\u5229\u7528\u5176\u4ed6 data \u5173\u952e\u4fe1\u606f\uff0c\u5982\u6d4f\u89c8\u5668 ID \u548c IP \u5730\u5740\uff0c\u8fd9\u4e9b\u4fe1\u606f\u65e0\u9700\u4efb\u4f55\u767b\u5f55\u6216\u6ce8\u518c\u6d3b\u52a8\u5373\u53ef\u83b7\u77e5\u3002\u56e0\u6b64\uff0cCAPI \u5e76\u4e0d\u4f9d\u8d56\u4e8e\u76f8\u540c\u7684\u4fe1\u606f\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-transform:none;\"><p><strong>\u53ef\u9760\u6027\u66f4\u9ad8\uff0c\u51cf\u8f7b\u5904\u7406\u8d1f\u62c5\uff1a<\/strong><br \/>\n\u6b64\u5916\uff0cFacebook \u7684\u8f6c\u6362 API \u88ab\u8ba4\u4e3a\u662f <strong>\u66f4\u53ef\u9760<\/strong> \u4e0e Facebook \u50cf\u7d20\u76f8\u6bd4\uff0c\u5b83\u4e0d\u6613\u51fa\u73b0\u5ba2\u6237\u7aef\u95ee\u9898\uff0c\u4f8b\u5982\u7531\u4e8e\u7528\u6237\u5728\u50cf\u7d20\u542f\u52a8\u524d\u79bb\u5f00\u9875\u9762\u6216\u8fde\u63a5\u4e2d\u65ad\u800c\u5bfc\u81f4\u7684\u8ddf\u8e2a\u9519\u8bef\u3002\u76ee\u524d\uff0c\u8fde\u63a5\u95ee\u9898\u548c\u7f51\u9875\u6d4f\u89c8\u5668\u52a0\u8f7d\u9519\u8bef\u6b63\u5728\u5bfc\u81f4\u7ec4\u7ec7\u53ef\u6536\u96c6\u7684 data \u8d28\u91cf\u4e0b\u964d\u3002\u4e0d\u8fc7\uff0c\u90e8\u7f72 Facebook \u7684 CAPI \u53ef\u4ee5\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\u3002\u6b64\u5916\uff0c\u7531\u4e8e Facebook \u7684 CAPI \u662f\u670d\u52a1\u5668\u7aef\u7684\uff0c\u56e0\u6b64\u7528\u6237\u7684\u6d4f\u89c8\u5668\u4e0d\u518d\u9700\u8981\u52a0\u8f7d\u8ddf\u8e2a\u811a\u672c\u3002\u8fd9 <strong>\u51cf\u8f7b\u5ba2\u6237\u8bbe\u5907\u7684\u5904\u7406\u8d1f\u62c5<\/strong>, \u4ece\u800c\u63d0\u9ad8\u8bbe\u5907\u6027\u80fd\u3002\u56e0\u6b64\uff0c\u5ba2\u6237\u4f53\u9a8c\u548c\u6ee1\u610f\u5ea6\u53ef\u4ee5\u5f97\u5230\u6539\u5584\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5173\u4e8e Facebook \u8f6c\u6362 API \u7684\u7ed3\u8bba<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-text-transform:none;\"><p>\u7ee7\u7eed\u4f9d\u8d56 Facebook Pixel \u7684\u4f01\u4e1a\u5c06\u8d8a\u6765\u8d8a\u591a\u5730\u9762\u4e34\u53ef\u6536\u96c6\u7684 data \u8d8a\u6765\u8d8a\u5c11\u7684\u95ee\u9898\u3002\u8fd9\u5c06\u5bfc\u81f4\u4f18\u5316\u548c\u8ddf\u8e2a\u673a\u4f1a\u51cf\u5c11\uff0c\u4ece\u800c\u5bf9\u8425\u9500\u4e1a\u7ee9\u4ea7\u751f\u8d1f\u9762\u5f71\u54cd\u3002Facebook \u7684 CAPI \u5728\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u65f6\u975e\u5e38\u6709\u6548\u3002\u8003\u8651\u5230\u65b0\u7684\u9690\u79c1\u6cd5\u89c4\u548c\u5ba2\u6237\u5bf9\u9690\u79c1\u8981\u6c42\u7684\u63d0\u9ad8\uff0cFacebook \u7684 CAPI \u901a\u8fc7\u589e\u5f3a data \u63a7\u5236\uff0c\u63d0\u9ad8\u4e86\u5bf9 data \u7684\u4fdd\u62a4\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u5176\u670d\u52a1\u5668\u7aef\u6027\u8d28\uff0c\u5b83\u8fd8\u53ef\u4ee5\u7ed5\u8fc7\u5f53\u524d\u6216\u5373\u5c06\u51fa\u73b0\u7684\u64cd\u4f5c\u7cfb\u7edf\u53d8\u5316\u95ee\u9898\u3001\u6d88\u8d39\u8005\u90e8\u7f72\u5e7f\u544a\u62e6\u622a\u5668\u7684\u95ee\u9898\uff0c\u4ee5\u53ca\u672a\u6765\u65e0\u5e7f\u544a\u7684\u6311\u6218\u3002\u56e0\u6b64\uff0c\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0cFacebook \u7684 CAPI \u5b9e\u65bd\u4e0d\u5e94\u662f \u201c\u6211\u662f\u5426\u5e94\u8be5\u8fd9\u6837\u505a \u201d\u7684\u95ee\u9898\uff0c\u800c\u662f \u201c\u6211\u5e94\u8be5\u5982\u4f55\u505a \u201d\u7684\u95ee\u9898\u3002\u6beb\u4e0d\u5947\u602a\uff0cFacebook \u7684 CAPI \u6709\u51e0\u79cd\u4e0d\u540c\u7684\u5b9e\u65bd\u65b9\u5f0f\uff0c\u53ef\u4ee5\u63d0\u4f9b\u4e0d\u540c\u7684\u4f18\u52bf\u3002.<\/p>\n<p>\u5f71\u54cd\u8d35\u7ec4\u7ec7\u5982\u4f55\u5b9e\u65bd Facebook CAPI \u7684\u4e00\u7cfb\u5217\u95ee\u9898\u5305\u62ec<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-artefact-svgData-Marketing-Icon\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6211\u4eec\u9700\u8981\u591a\u4e45\uff1f<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-artefact-svgData-Marketing-Icon\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u9700\u8981\u54ea\u4e9b\u548c\u591a\u5c11 IT \u8d44\u6e90\uff1f\u6211\u4eec\u80fd\u63d0\u4f9b\u54ea\u4e9b\u8d44\u6e90\uff1f<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-artefact-svgData-Marketing-Icon\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6211\u4eec\u5e0c\u671b\u4f9b\u5e94\u5546\u6709\u591a\u5927\u7684\u53ef\u6269\u5c55\u6027\uff1f\u5e02\u573a\u5462\uff1f<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-artefact-svgData-Marketing-Icon\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u7f51\u7ad9\u6027\u80fd\u5bf9\u6211\u4eec\u6709\u591a\u91cd\u8981\uff1f<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-artefact-svgData-Marketing-Icon\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u6211\u4eec\u5e0c\u671b\u786e\u4fdd\u591a\u5c11 data \u9690\u79c1\uff1f\u6211\u4eec\u60f3\u8981\u591a\u5c11\u63a7\u5236\u6743\uff1f<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-transform:none;\"><p>\u6839\u636e\u7b54\u6848\uff0c\u6709\u4e0d\u540c\u7684\u5b9e\u65bd\u65b9\u6848\u53ef\u4f9b\u9009\u62e9\uff0c\u8fd9\u5bf9\u8d35\u7ec4\u7ec7\u6700\u6709\u610f\u4e49\u3002\u6211\u4eec <a href=\"https:\/\/www.artefact.com\/zh\/\">Artefact<\/a> \u6211\u4eec\u4e0d\u4ec5\u80fd\u6839\u636e\u60a8\u7684\u9700\u6c42\u5e2e\u52a9\u60a8\u627e\u5230\u6700\u4f73\u9009\u62e9\uff0c\u8fd8\u80fd\u5e2e\u52a9\u60a8\u4ee5\u6700\u4f73\u65b9\u5f0f\u5b9e\u65bd Facebook \u7684\u8f6c\u6362 API\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4f01\u4e1a\u88ab\u8feb\u9075\u5b88\u65b0\u6807\u51c6\uff0c\u5e76\u4e0d\u65ad\u8c03\u6574\u8fd0\u8425\u65b9\u5f0f\uff08Facebook \u7684\u8f6c\u6362 API\uff09<\/p>","protected":false},"featured_media":67659,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-67640","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/67640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/67659"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=67640"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=67640"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=67640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}