![](\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/09\/te\u0301le\u0301chargement.jpeg\" "\\"\u5b9d\u85cf-data-\u535a\u5ba2\\"")
<\/span><\/div>\u5b9d\u85cf Data\uff1a\u8bf7\u4ecb\u7ecd\u4e00\u4e0b Artefact\u3002.<\/h2><\/div>\u4e9a\u5386\u5c71\u5fb7\u62c9-\u66fc\u52a0\u5c14<\/strong>\u00a0Artefact \u7684\u65b9\u6cd5\u72ec\u4e00\u65e0\u4e8c\u3002\u6211\u4eec\u5904\u4e8e\u54a8\u8be2\u3001\u8425\u9500\u548c data \u79d1\u5b66\u7684\u4ea4\u6c47\u70b9\uff0c\u6211\u4eec\u7684 data-driven \u89e3\u51b3\u65b9\u6848\u5c06\u6d88\u8d39\u8005\u7f6e\u4e8e\u516c\u53f8\u6570\u5b57\u5316\u8f6c\u578b\u6218\u7565\u7684\u6838\u5fc3\u4f4d\u7f6e\u3002.<\/p>\n\u6211\u4eec\u7684 1000 \u591a\u540d\u5458\u5de5\u90fd\u662f data \u54a8\u8be2\u3001data marketing \u548c\u6570\u5b57\u5a92\u4f53\u9886\u57df\u7684\u4e13\u5bb6\uff0c\u6211\u4eec\u7684\u56e2\u961f\u901a\u529b\u5408\u4f5c\uff0c\u5e2e\u52a9\u5ba2\u6237\u6709\u6548\u521b\u65b0\u3002\u6211\u4eec\u91c7\u7528\u4e13\u6709\u7684\u5c16\u7aef\u4eba\u5de5\u667a\u80fd\u6280\u672f\u548c\u654f\u6377\u7684\u673a\u5668\u5b66\u4e60\u8fd0\u8425\uff08MLOps\uff09\u65b9\u6cd5\uff0c\u5feb\u901f\u90e8\u7f72\u4eba\u5de5\u667a\u80fd\u9879\u76ee\uff0c\u9ad8\u6548\u6269\u5c55\u5e76\u786e\u4fdd\u6210\u529f\u3002.<\/p>\n
\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u5728\u9879\u76ee\u4e2d\u901a\u529b\u5408\u4f5c\uff0c\u786e\u4fdd\u5ba2\u6237\u53d6\u5f97\u6210\u529f\u3002\u5176\u4e2d\u5305\u62ec<\/p>\n<\/div>
- <\/i><\/span>350+ Data Consultant<\/strong>\u00a0\u786e\u5b9a\u95ee\u9898\u3001\u8bbe\u8ba1\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5145\u5f53\u4e1a\u52a1\u6311\u6218\u4e0e\u6280\u672f\u89e3\u51b3\u65b9\u6848\u4e4b\u95f4\u7684\u5173\u952e\u7ebd\u5e26<\/div><\/li>
- <\/i><\/span>\n
150+ Data \u79d1\u5b66\u5bb6<\/strong>\u00a0\u521b\u5efa\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u7edf\u8ba1\u6a21\u578b\u7684\u4eba<\/p>\n<\/div><\/li>- <\/i><\/span>\n
100+ Data Engineer<\/strong>\u00a0\u5b9e\u73b0\u6a21\u578b\u548c\u6570\u5b57\u4ea7\u54c1\u7684\u81ea\u52a8\u5316\u548c\u5de5\u4e1a\u5316\uff0c\u5efa\u8bbe\/\u6539\u9020\u57fa\u7840\u8bbe\u65bd\u548c data \u7ba1\u9053<\/p>\n<\/div><\/li>- <\/i><\/span>\n
100+ Data \u5206\u6790\u5e08<\/strong>\u00a0\u4ed6\u4eec\u5206\u6790 data \u6570\u503c\uff0c\u5e76\u5229\u7528\u5b83\u5e2e\u52a9\u516c\u53f8\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56<\/p>\n<\/div><\/li>- <\/i><\/span>\n
300+ Data \u548c\u6570\u5b57\u8425\u9500<\/strong>\u00a0\u4ed6\u4eec\u662f\u5a92\u4f53\u6e20\u9053\u65b9\u9762\u7684\u4e13\u5bb6\uff0c\u5e2e\u52a9\u5ba2\u6237\u8bbe\u8ba1\u6700\u4f73\u8425\u9500\u6218\u7565\u3001audience \u89c4\u5212\u548c\u8de8\u6e20\u9053\u8425\u9500\u6d3b\u52a8<\/p>\n<\/div><\/li><\/ul>Treasure Data\uff1a\u60a8\u76ee\u524d\u5e2e\u52a9\u5ba2\u6237\u5e94\u5bf9\u7684\u6700\u91cd\u8981\u6311\u6218\u662f\u4ec0\u4e48\uff1f<\/h2><\/div>\u4e9a\u5386\u5c71\u5fb7\u62c9-\u66fc\u52a0\u5c14<\/strong>\u00a0\u6211\u4eec\u53d1\u73b0\uff0c\u5ba2\u6237\u5728 data marketing \u4e2d\u4e3b\u8981\u9762\u4e34\u4e09\u4e2a\u95ee\u9898\uff1a
\n1.\u901a\u8fc7\u5efa\u7acb\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u548c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLTV\uff09\u8861\u91cf\u65b9\u6cd5\u548c\u4eea\u8868\u677f\uff0c\u8861\u91cf data marketing \u6218\u7565\u7684\u5f71\u54cd\u662f\u5426\u4e0e\u5176\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\u3002.
\n2.\u6307\u5bfc\u8425\u9500\u56e2\u961f\u548c\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u91c7\u7528\u65b0\u6280\u672f\u548c data-driven \u6700\u4f73\u5b9e\u8df5\uff0c\u8fd9\u9700\u8981\u6539\u53d8\u4e60\u60ef\/\u6d41\u7a0b\uff0c\u5e76\u57f9\u517b\u4e00\u5957\u65b0\u7684\u5206\u6790\u6280\u80fd\u3002.
\n3.\u8c03\u6574\u5176\u4ed8\u8d39\u5a92\u4f53\u6fc0\u6d3b\uff08\u4e3b\u8981\u57fa\u4e8e\u7b2c\u4e09\u65b9 cookie \u6fc0\u6d3b\uff09\uff0c\u4ee5\u9002\u5e94\u00a0\u672a\u6765\u65e0\u708a\u4e16\u754c<\/a>.<\/p>\nArtefact \u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u89e3\u51b3\u8fd9\u4e9b\u6311\u6218\uff0c\u5177\u4f53\u505a\u6cd5\u662f\u5efa\u7acb\u4ed6\u4eec\u7684 first-party data \u6218\u7565\uff0c\u5b9e\u65bd\u6b63\u786e\u7684\u5de5\u5177\u4ee5\u96c6\u4e2d\u7ba1\u7406\u4ed6\u4eec\u7684 data\uff0c\u5e76\u5efa\u7acb\u53d7\u4f17\u5f15\u64ce\u52a8\u6001\u4ee5\u52a0\u901f\u548c\u4f18\u5316\u8425\u9500\u6d3b\u52a8\u7684\u4e2a\u6027\u5316\u3002.<\/p>\n<\/div>
\u5b9d\u85cf Data\uff1a\u60a8\u5982\u4f55\u770b\u5f85 CDP \u5728\u5e2e\u52a9\u4f01\u4e1a\u672a\u6765\u53d1\u5c55\u4e2d\u53d1\u6325\u7684\u5173\u952e\u4f5c\u7528\uff1f<\/h2><\/div>\u7ef4\u5c3c\u4fee\u65af-\u5409\u9a6c\u826f\u65af<\/strong>\u00a0\u6295\u8d44 CDP \u662f\u5e2e\u52a9\u4f01\u4e1a\u4ece \u201c\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3 \u201d\u8f6c\u53d8\u4e3a \u201c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3 \u201d\u7684\u5173\u952e\u9a71\u52a8\u529b\u3002\u5728\u4f7f\u7528 CDP \u4e4b\u524d\uff0c\u4f01\u4e1a\u5f88\u96be\u575a\u5b9a\u5730\u91c7\u53d6\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\uff0c\u56e0\u4e3a\u5b83\u4eec\u65e0\u6cd5\u4e86\u89e3\u5ba2\u6237\u662f\u8c01\u4ee5\u53ca\u5ba2\u6237\u5728\u4e0e\u516c\u53f8\u5408\u4f5c\u7684\u8fc7\u7a0b\u4e2d\u6240\u5904\u7684\u4f4d\u7f6e\u3002\u8fd9\u4f7f\u5f97\u516c\u53f8\u65e0\u6cd5\u5728\u6b63\u786e\u7684\u65f6\u95f4\u3001\u901a\u8fc7\u6b63\u786e\u7684\u6e20\u9053\u3001\u4ee5\u6b63\u786e\u7684\u4fe1\u606f\u6709\u6548\u5730\u63a5\u89e6\u5230\u5ba2\u6237\u3002.<\/p>\nCDP \u6b63\u5728\u89e3\u51b3\u8fd9\u4e9b\u963b\u585e\u70b9\u3002\u9664\u4e86\u96c6\u4e2d\u6240\u6709\u4e0d\u540c\u7684\u5ba2\u6237 data \u4fe1\u606f\u6e90\u548c\u5efa\u7acb\u00a0360 \u5168\u65b9\u4f4d\u5ba2\u6237\u89c6\u89d2<\/a>, \u901a\u8fc7 CDP\uff0c\u8425\u9500\u56e2\u961f\u80fd\u591f\u81ea\u4e3b\u3001\u4e3b\u52a8\u5730\u6fc0\u6d3b\u5ba2\u6237\u65c5\u7a0b\u3002\u5b83\u662f\u4e00\u79cd\u7aef\u5230\u7aef\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u5c06\u7ec4\u7ec7\u5185\u6240\u6709\u4e0d\u540c\u7684\u53c2\u4e0e\u8005\uff08IT\u3001\u54c1\u724c\u7ecf\u7406\u3001\u8425\u9500\u8fd0\u8425\u7b49\uff09\u6574\u5408\u5230\u4e00\u4e2a\u96c6\u4e2d\u7684\u65b9\u6cd5\u4e2d\u3002.<\/p>\n\u6709\u4e86\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\uff0c\u5ba2\u6237 data \u5c31\u53d8\u5f97\u53ef\u9760\u548c\u6c11\u4e3b\u5316\uff0c\u4ece\u800c\u5177\u6709\u53ef\u64cd\u4f5c\u6027\uff0c\u4e3a\u4f01\u4e1a\u901a\u8fc7\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4e00\u81f4\u548c\u76f8\u5173\u6218\u7565\u5b9e\u73b0\u589e\u957f\u521b\u9020\u4ef7\u503c\u3002.<\/p>\n<\/div>
Treasure Data\uff1aTreasure Data CDP \u5982\u4f55\u4e0e\u8d35\u516c\u53f8\u7684\u4ea7\u54c1\u76f8\u5339\u914d\uff1f<\/h2><\/div>\u4e9a\u5386\u5c71\u5fb7\u62c9-\u66fc\u52a0\u5c14<\/strong>\u00a0Artefact \u662f\u4e00\u5bb6\u670d\u52a1\u516c\u53f8\uff0c\u800c\u4e0d\u662f\u4e00\u5bb6\u4ea7\u54c1\u516c\u53f8\uff0c\u56e0\u6b64 Treasure Data CDP \u4e0e\u6211\u4eec\u7684\u4ea7\u54c1\u5177\u6709\u5f88\u5f3a\u7684\u4e92\u8865\u6027\u3002Treasure Data\u89e3\u51b3\u4e86\u5ba2\u6237data\u6218\u7565\u7684\u6280\u672f\u95ee\u9898\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u4e00\u4e2a\u975e\u5e38\u5168\u9762\u7684\u5de5\u5177\uff0c\u7528\u4e8e\u96c6\u4e2d\u3001\u5904\u7406\u548c\u6fc0\u6d3b\u5ba2\u6237data\u3002Artefact \u4e3a\u8fd9\u4e00\u5de5\u5177\u521b\u9020\u4e86\u5408\u9002\u7684\u751f\u6001\u7cfb\u7edf\uff0c\u4f7f\u5176\u80fd\u591f\u4e3a\u516c\u53f8\u5e26\u6765\u5168\u90e8\u4ef7\u503c\u3002.<\/p>\n\u6b63\u5982\u6211\u5e38\u8bf4\u7684\u90a3\u6837\uff0c\u5373\u4f7f\u4f60\u62e5\u6709\u4e00\u8f86\u6cd5\u62c9\u5229\u8dd1\u8f66\uff0c\u5982\u679c\u4f60\u4e0d\u77e5\u9053\u5982\u4f55\u9a7e\u9a76\uff0c\u6ca1\u6709\u6b63\u786e\u7684\u71c3\u6599\uff0c\u6ca1\u6709\u6b63\u786e\u7684\u5730\u56fe\uff0c\u4f60\u4e5f\u53ef\u80fd\u65e0\u6cd5\u8d62\u5f97\u6bd4\u8d5b\u3002Artefact \u5c06\u5e2e\u52a9\u60a8\u8bbe\u8ba1\u6700\u4f73\u5ba2\u6237\u6218\u7565\uff0c\u5b9a\u4e49\u548c\u8fd0\u884c\u7528\u4f8b\u4ee5\u652f\u6301\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\uff0c\u4f18\u5316\u5b9d Data CDP \u4ee5\u4ea4\u4ed8\u8fd9\u4e9b\u7528\u4f8b\uff0c\u5e76\u4e3a\u60a8\u7684\u56e2\u961f\u5efa\u7acb\u6b63\u786e\u7684\u8fd0\u8425\u6a21\u5f0f\u548c data governance \u4ee5\u63d0\u9ad8\u6548\u7387\u3002.<\/p>\n<\/div>
\u5b9d\u85cf Data\uff1a\u8d35\u516c\u53f8\u56e2\u961f\/\u4ef7\u503c\u63d0\u4f9b\u4e0e\u7ade\u4e89\u5bf9\u624b\u6700\u6709\u8da3\u7684\u533a\u522b\u662f\u4ec0\u4e48\uff1f\u5728\u67d0\u4e9b\u65b9\u9762\u662f\u5426\u72ec\u4e00\u65e0\u4e8c\uff1f<\/h2><\/div>\u4e9a\u5386\u5c71\u5fb7\u62c9-\u66fc\u52a0\u5c14<\/strong>\u00a0Artefact \u6709\u80fd\u529b\u4e3a\u4efb\u4f55\u5782\u76f4\u884c\u4e1a\u548c\u4efb\u4f55\u5e02\u573a\u7684\u5ba2\u6237\u63d0\u4f9b\u5e2e\u52a9\u3002\u6211\u4eec\u7684\u516c\u53f8\u62e5\u6709\u72ec\u7279\u7684\u65b9\u6cd5\uff0c\u5e76\u901a\u8fc7\u4ee5\u4e0b\u65b9\u9762\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff1a<\/p>\n<\/div>1.\u7aef\u5230\u7aef data \u548c\u6570\u5b57\u4e13\u4e1a\u6280\u672f\uff1a<\/strong>
\n\u867d\u7136\u5927\u5bb6\u90fd\u5728\u8c08\u8bba data\uff0c\u4f46\u5728 Artefact\uff0c\u6211\u4eec\u5374\u5728\u884c\u52a8\u3002\u6211\u4eec\u62e5\u6709\u89e3\u51b3\u95ee\u9898\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u5c06\u900f\u660e\u5ea6\u770b\u5f97\u6bd4\u4ec0\u4e48\u90fd\u91cd\u8981\u3002\u5728\u63a8\u52a8\u4efb\u4f55\u6280\u672f\u6216\u4f7f\u7528\u6848\u4f8b\u4e4b\u524d\uff0c\u6211\u4eec\u603b\u662f\u4ece\u4e86\u89e3\u4e1a\u52a1\u6311\u6218\u5f00\u59cb\u3002\u6211\u4eec\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ece\u6218\u7565\u5230\u8fd0\u8425\u7684\u652f\u6301\uff1a\u8bbe\u8ba1\u3001\u6784\u5efa\u548c\u8fd0\u884c\u3002\u6211\u4eec\u4e0d\u4ec5\u5728\u5ba2\u6237\u7684\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u4e3a\u5176\u63d0\u4f9b\u6307\u5bfc\uff0c\u8fd8\u786e\u4fdd\u6211\u4eec\u5f00\u53d1\u7684\u65b9\u6cd5\u5177\u6709\u53ef\u6301\u7eed\u6027\uff0c\u4e0d\u4f1a\u9020\u6210\u5bf9 Artefact \u6301\u7eed\u670d\u52a1\u7684\u4f9d\u8d56\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u786e\u4fdd\u5c06\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u96c6\u6210\u5230\u5ba2\u6237\u7684\u4f20\u7edf\u7cfb\u7edf\u4e2d\uff0c\u5e76\u63d0\u4f9b\u4e1a\u52a1\u8fde\u7eed\u6027\uff08\u53d8\u66f4\u7ba1\u7406\u3001\u91c7\u7528\u548c\u57f9\u8bad\uff09\u3002.<\/p>\n<\/div>2.\u4f18\u79c0\u4eba\u624d\uff1a\u591a\u5b66\u79d1\u80fd\u529b<\/strong>
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Data\uff1a\u60a8\u76ee\u524d\u5e2e\u52a9\u5ba2\u6237\u5e94\u5bf9\u7684\u6700\u91cd\u8981\u6311\u6218\u662f\u4ec0\u4e48\uff1f<\/h2><\/div>
\n1.\u901a\u8fc7\u5efa\u7acb\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u548c\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLTV\uff09\u8861\u91cf\u65b9\u6cd5\u548c\u4eea\u8868\u677f\uff0c\u8861\u91cf data marketing \u6218\u7565\u7684\u5f71\u54cd\u662f\u5426\u4e0e\u5176\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\u3002.
\n2.\u6307\u5bfc\u8425\u9500\u56e2\u961f\u548c\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u91c7\u7528\u65b0\u6280\u672f\u548c data-driven \u6700\u4f73\u5b9e\u8df5\uff0c\u8fd9\u9700\u8981\u6539\u53d8\u4e60\u60ef\/\u6d41\u7a0b\uff0c\u5e76\u57f9\u517b\u4e00\u5957\u65b0\u7684\u5206\u6790\u6280\u80fd\u3002.
\n3.\u8c03\u6574\u5176\u4ed8\u8d39\u5a92\u4f53\u6fc0\u6d3b\uff08\u4e3b\u8981\u57fa\u4e8e\u7b2c\u4e09\u65b9 cookie \u6fc0\u6d3b\uff09\uff0c\u4ee5\u9002\u5e94\u00a0\u672a\u6765\u65e0\u708a\u4e16\u754c<\/a>.<\/p>\n\u5b9d\u85cf Data\uff1a\u60a8\u5982\u4f55\u770b\u5f85 CDP \u5728\u5e2e\u52a9\u4f01\u4e1a\u672a\u6765\u53d1\u5c55\u4e2d\u53d1\u6325\u7684\u5173\u952e\u4f5c\u7528\uff1f<\/h2><\/div>
Treasure Data\uff1aTreasure Data CDP \u5982\u4f55\u4e0e\u8d35\u516c\u53f8\u7684\u4ea7\u54c1\u76f8\u5339\u914d\uff1f<\/h2><\/div>
\u5b9d\u85cf Data\uff1a\u8d35\u516c\u53f8\u56e2\u961f\/\u4ef7\u503c\u63d0\u4f9b\u4e0e\u7ade\u4e89\u5bf9\u624b\u6700\u6709\u8da3\u7684\u533a\u522b\u662f\u4ec0\u4e48\uff1f\u5728\u67d0\u4e9b\u65b9\u9762\u662f\u5426\u72ec\u4e00\u65e0\u4e8c\uff1f<\/h2><\/div>
\n\u867d\u7136\u5927\u5bb6\u90fd\u5728\u8c08\u8bba data\uff0c\u4f46\u5728 Artefact\uff0c\u6211\u4eec\u5374\u5728\u884c\u52a8\u3002\u6211\u4eec\u62e5\u6709\u89e3\u51b3\u95ee\u9898\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u5c06\u900f\u660e\u5ea6\u770b\u5f97\u6bd4\u4ec0\u4e48\u90fd\u91cd\u8981\u3002\u5728\u63a8\u52a8\u4efb\u4f55\u6280\u672f\u6216\u4f7f\u7528\u6848\u4f8b\u4e4b\u524d\uff0c\u6211\u4eec\u603b\u662f\u4ece\u4e86\u89e3\u4e1a\u52a1\u6311\u6218\u5f00\u59cb\u3002\u6211\u4eec\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4ece\u6218\u7565\u5230\u8fd0\u8425\u7684\u652f\u6301\uff1a\u8bbe\u8ba1\u3001\u6784\u5efa\u548c\u8fd0\u884c\u3002\u6211\u4eec\u4e0d\u4ec5\u5728\u5ba2\u6237\u7684\u8f6c\u578b\u8fc7\u7a0b\u4e2d\u4e3a\u5176\u63d0\u4f9b\u6307\u5bfc\uff0c\u8fd8\u786e\u4fdd\u6211\u4eec\u5f00\u53d1\u7684\u65b9\u6cd5\u5177\u6709\u53ef\u6301\u7eed\u6027\uff0c\u4e0d\u4f1a\u9020\u6210\u5bf9 Artefact \u6301\u7eed\u670d\u52a1\u7684\u4f9d\u8d56\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u786e\u4fdd\u5c06\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u96c6\u6210\u5230\u5ba2\u6237\u7684\u4f20\u7edf\u7cfb\u7edf\u4e2d\uff0c\u5e76\u63d0\u4f9b\u4e1a\u52a1\u8fde\u7eed\u6027\uff08\u53d8\u66f4\u7ba1\u7406\u3001\u91c7\u7528\u548c\u57f9\u8bad\uff09\u3002.<\/p>\n<\/div>
\nArtefact \u62e5\u6709\u4e13\u6709\u7684\u65b9\u6cd5\u8bba\u548c\u4e00\u652f\u5177\u5907\u4e13\u4e1a\u77e5\u8bc6\u7684\u56e2\u961f\uff0c\u53ef\u4ee5\u5728\u6211\u4eec\u7684\u6240\u6709\u9879\u76ee\u4e2d\u534f\u540c\u5de5\u4f5c\u3002\u8fd9\u770b\u4f3c\u5fae\u4e0d\u8db3\u9053\uff0c\u4f46\u5728\u6211\u4eec\u770b\u6765\uff0c\u5374\u662f\u4e1a\u52a1\u548c\u6280\u672f\u56e2\u961f\u4e4b\u95f4\u6700\u5927\u7684\u6311\u6218\u4e4b\u4e00\u3002\u6211\u4eec\u7684\u7279\u8272\u56e2\u961f\u80fd\u591f\u540c\u65f6\u4e86\u89e3\u4e1a\u52a1\u548c\u6280\u672f\u9700\u6c42\uff0c\u52a0\u5feb\u89e3\u51b3\u65b9\u6848\u7684\u786e\u5b9a\u548c\u6784\u5efa\u3002.<\/p>\n<\/div>
\n\u6211\u4eec\u5df2\u5728\u5168\u7403\u8bbe\u8ba1\u548c\u5b9e\u65bd\u4e86 80 \u591a\u5957 data platforms \u7cfb\u7edf\uff0c\u5e76\u4e14\u662f Treasure Data \u6280\u672f\u7684\u4e3b\u8981\u4e13\u5bb6\u3002\u6211\u4eec\u4e3a B2C \u548c B2B \u516c\u53f8\u3001\u591a\u54c1\u724c\/\u591a\u7528\u6237\u7ec4\u7ec7\u548c\u591a\u5730\u533a\u8303\u56f4\u5b9e\u65bd\u8fc7 TD\u3002\u6211\u4eec\u7684\u8fd0\u8425\u6a21\u5f0f\u548c\u6280\u672f\u4e13\u957f\u4f7f\u6211\u4eec\u80fd\u591f\u6839\u636e\u5ba2\u6237\u7684\u5177\u4f53\u9700\u6c42\u548c\u80cc\u666f\u5b9e\u65bd TD\u3002.<\/p>\n<\/div>\u5b9d\u85cf Data\uff1a\u60a8\u80fd\u8c08\u8c08\u5982\u4f55\u89e3\u51b3\u5ba2\u6237 data \u7684\u4e00\u4e24\u4e2a\u5ba2\u6237\u95ee\u9898\u5417\uff1f<\/h2><\/div>
\n\u6211\u4eec\u901a\u8fc7\u5e94\u7528\u82e5\u5e72\u4e1a\u52a1\u9a71\u52a8\u89c4\u5219\uff08\u5982\u8d2d\u4e70\u6216\u4e92\u52a8\u884c\u4e3a\uff09\u521b\u5efa\u4e86\u7edf\u4e00\u7684 \u2018\u53c2\u4e0e\u5ea6\u6307\u6807\u2019\u3002\u5728\u6b64\uff0c\u6211\u4eec\u63a2\u7d22\u4e86\u5ba2\u6237\u5c42\u9762\u7684\u4e0d\u540c\u7c7b\u578b data\uff0c\u5728\u521b\u5efa\u4e86 \u2018\u53c2\u4e0e\u5ea6\u8bc4\u5206 \u2019\u540e\uff0c\u6211\u4eec\u5728 Treasure Data \u7684 \u201c\u53d7\u4f17\u5de5\u4f5c\u5ba4 \u201d\u4e2d\u63d0\u4f9b\u4e86\u8fd9\u4e00\u8bc4\u5206\uff0c\u5141\u8bb8\u4f7f\u7528\u65b0\u8bc4\u5206\u4f5c\u4e3a\u89c4\u5219\u8fdb\u884c\u7ec6\u5206\uff08\u4f8b\u5982\uff0c\"\u9ad8\u53c2\u4e0e\u5ea6\u5ba2\u6237\"\uff09\u3002\u5728\u65b0\u7684\u8bc4\u5206\u65b9\u6cd5\u4e0b\uff0c\u53c2\u4e0e\u5ea6\u66f4\u9ad8\u7684\u7ec6\u5206\u5e02\u573a\u5728 50% \u7684\u6253\u5f00\u7387\u548c\u70b9\u51fb\u7387\u65b9\u9762\u90fd\u4ea7\u751f\u4e86\u79ef\u6781\u5f71\u54cd\u3002\u4f7f\u7528\u7edf\u4e00\u7684\u53c2\u4e0e\u5ea6\u6307\u6807\u5e76\u5728\u6b64\u57fa\u7840\u4e0a\u6dfb\u52a0\u5176\u4ed6\u4fe1\u53f7\/\u89c4\u5219\uff0c\u53ef\u4f7f\u54c1\u724c\u5728\u5ba2\u6237\u5c42\u9762\u5b9e\u73b0\u66f4\u9ad8\u6c34\u5e73\u7684\u4e2a\u6027\u5316\u3002.<\/p>\n<\/div>
\nTreasure Data \u7684 CDP \u53ca\u5176\u539f\u751f\u8fde\u63a5\u5668\u662f\u8fd0\u884c\u6b64\u4f7f\u7528\u6848\u4f8b\u7684\u5173\u952e\u3002\u5728\u8bd5\u70b9\u6fc0\u6d3b\u4e2d\uff0cfirst-party \u7684\u7ec6\u5206\u5e02\u573a\u5728 Treasure Data \u7684 Audience Studio \u4e2d\u6839\u636e\u7279\u5b9a\u7684\u54c1\u724c\u89c4\u5219\u8fdb\u884c\u7ec6\u5206\uff0c\u5e76\u901a\u8fc7\u539f\u751f\u8fde\u63a5\u5668\u5bfc\u51fa\u5230 Facebook Ads\uff0c\u7136\u540e\u8f7b\u677e\u6fc0\u6d3b\u3002\u8fd9\u4e00\u8fc7\u7a0b\u5e2e\u52a9\u8425\u9500\u56e2\u961f\u8bc1\u660e\u4e86 first-party data \u7684\u4ef7\u503c\uff0c\u5e76\u5c06\u5176\u6027\u80fd\u4e0e\u7b2c\u4e09\u65b9 audience \u8fdb\u884c\u4e86\u6bd4\u8f83\u3002\u5c31\u7ed3\u679c\u800c\u8a00\uff0c\u901a\u8fc7\u5ba2\u6237\u5339\u914d\u89e3\u51b3\u65b9\u6848\u6fc0\u6d3b\u4e86 first-party \u7ec6\u5206\u5e02\u573a\uff0c\u540c\u65f6\u8fd8\u521b\u5efa\u4e86\u5916\u89c2\u76f8\u4f3c\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u5176\u70b9\u51fb\u7387\u6bd4\u7b2c\u4e09\u65b9\u6fc0\u6d3b\u7684\u7ec6\u5206\u5e02\u573a\u9ad8\u51fa 2-4 \u500d\u3002.<\/p>\n<\/div>\u5b9d\u85cf Data\uff1aArtefact \u662f\u5982\u4f55\u5229\u7528\u53d8\u9769\u7ba1\u7406\u6765\u63a8\u52a8 data \u5728\u4f01\u4e1a\u8425\u9500\u4e2d\u7684\u66f4\u5e7f\u6cdb\u5e94\u7528\u7684\uff1f<\/h2><\/div>