	{"id":68074,"date":"2022-09-26T12:58:31","date_gmt":"2022-09-26T11:58:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=68074"},"modified":"2024-09-20T17:45:50","modified_gmt":"2024-09-20T16:45:50","slug":"revitalise-your-marketing-measurement-in-the-era-of-privacy-or-for-better-decision-making","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/revitalise-your-marketing-measurement-in-the-era-of-privacy-or-for-better-decision-making\/","title":{"rendered":"\u5728\u9690\u79c1\uff08\u6216\uff09\u65f6\u4ee3\u91cd\u632f\u60a8\u7684\u8425\u9500\u6d4b\u91cf\uff0c\u4ee5\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/09\/Arnold-Struik-cropped-e1664195529256.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u963f\u8bfa\u5fb7-\u65af\u7279\u9c81\u514b<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Managing Partner \u6bd4\u8377\u5362<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/04\/Siddharth-Mohan.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 43% 57% 77% 23% \/ 79% 43% 57% 21%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u897f\u8fbe\u65af-\u83ab\u6c49<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u4e3b\u4efb Data \u79d1\u5b66\u4e0e\u5168\u7403\u6d4b\u91cf\u8d1f\u8d23\u4eba\uff08MMM \u4e0e\u589e\u91cf\u6d4b\u8bd5\uff09<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\" style=\"--awb-text-transform:none;\"><p>\u786e\u5b9a\u8425\u9500\u6d3b\u52a8\u7684\u771f\u6b63\u5f71\u54cd\u4e00\u76f4\u662f\u4e00\u9879\u6311\u6218\uff0c\u7531\u4e8e\u8425\u9500\u975e\u5e38\u5f15\u4eba\u6ce8\u76ee\uff0c\u4f3c\u4e4e\u6bcf\u4e2a\u4eba\u90fd\u5bf9\u6b64\u6709\u81ea\u5df1\u7684\u770b\u6cd5\u3002\u4f5c\u4e3a\u8425\u9500\u9886\u57df\u7684\u4e13\u4e1a\u4eba\u58eb\uff0c\u4f60\u4f1a\u53d1\u73b0\u81ea\u5df1\u5728\u4e00\u904d\u53c8\u4e00\u904d\u5730\u89e3\u91ca\u81ea\u5df1\u7684\u9009\u62e9\u3002\u7136\u800c\uff0c\u53ea\u6709\u6781\u5c11\u6570\u89c2\u70b9\u80fd\u5f97\u5230 data-driven \u89c1\u89e3\u7684\u652f\u6301\uff0c\u56e0\u4e3a\u8bc6\u522b\u5f71\u54cd\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\u3002\u6211\u4eec\u76f8\u4fe1\uff0c\u7b54\u6848\u5c31\u5728\u56e0\u679c\u5173\u7cfb\u6a21\u578b\u4e2d\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u89e3\u91ca\u6b64\u7c7b\u6a21\u578b\u7684\u76f8\u5173\u6027\u548c\u4f18\u52bf\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/conference.artefact.com\/l\/597421\/2022-09-13\/hzlq4k?utm_source=Website&amp;utm_medium=social\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u7acb\u5373\u6ce8\u518c<\/span><\/a><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><blockquote>\n<div class=\"quote\">\u201c\u5f52\u6839\u7ed3\u5e95\uff0c\u4e00\u5207\u90fd\u4e3a\u4e86\u66f4\u5feb\u3001\u66f4\u597d\u5730\u505a\u51fa\u51b3\u7b56--\u4ee5\u53ef\u64cd\u4f5c\u7684\u6d1e\u5bdf\u529b\u4e3a\u52a8\u529b\u3002\u56e0\u679c\u5173\u7cfb\u6a21\u578b\u63d0\u4f9b\u4e86\u62fc\u56fe\u4e2d\u7f3a\u5931\u7684\u90e8\u5206\uff0c\u4ece\u800c\u5b9e\u73b0\u4e86\u8fd9\u4e00\u70b9\u201d\u3002\u201d<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p>\u968f\u7740\u73b0\u6709\u591a\u89e6\u70b9\u5f52\u56e0\u6a21\u578b\u7684\u5d29\u6e83\u548c\u5931\u6548\uff0c\u6211\u4eec\u89e6\u624b\u53ef\u53ca\u7684\u5145\u6ee1\u673a\u9047\u548c\u6d1e\u5bdf\u529b\u7684\u6570\u5b57\u9886\u57df\u6b63\u5728\u53d8\u6210\u4e00\u4e2a\u6570\u5b57\u9ed1\u6d1e\u3002\u7136\u800c\uff0c\u5728\u8fd9\u4e2a\u4e0d\u65ad\u53d1\u751f\u98a0\u8986\u548c\u53d8\u5316\u7684\u4e16\u754c\u91cc\uff0c\u5bf9\u57fa\u4e8e\u4e8b\u5b9e\u7684\u51b3\u7b56\u7684\u9700\u6c42\u5374\u4e0e\u65e5\u4ff1\u589e\u3002\u4e3e\u4f8b\u6765\u8bf4\uff0c\u8d85\u8fc7 70% \u7684 CMO \u548c\u8425\u9500\u9886\u5bfc\u8005\u4ecd\u7136\u8ba4\u4e3a\uff0c\u4ed6\u4eec\u65e0\u6cd5\u6709\u6548\u91cf\u5316\u8425\u9500\u63a5\u89e6\u70b9\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u63a8\u52a8\u9884\u7b97\u51b3\u7b56\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u521b\u5efa\u65b0\u7684\u8861\u91cf\u6807\u51c6\u548c\u6a21\u578b\uff0c\u4ee5\u6ee1\u8db3\u6211\u4eec\u5bf9 data \u9a71\u52a8\u51b3\u7b56\u7684\u9700\u6c42\u548c\u6e34\u671b\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u9700\u8981\u91cd\u632f\u6211\u4eec\u7684\u6a21\u578b\uff0c\u8fc8\u5411\u4e00\u4e2a\u5168\u65b0\u7684\u6a21\u578b\u5316\u672a\u6765\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u672a\u6765\u662f\u56e0\u679c\u5173\u7cfb\u6a21\u578b<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p>\u4e3a\u4ec0\u4e48\uff1f\u7b80\u800c\u8a00\u4e4b\uff0c\u8fd9\u4e9b\u6a21\u578b\u53ef\u4ee5\u8ba9\u60a8\u89e3\u91ca\u8425\u9500\u6d3b\u52a8\u5bf9\u9500\u552e\u6216\u54c1\u724c\u63d0\u5347\u7b49\u5173\u952e\u7ee9\u6548\u6307\u6807\u7684\u589e\u91cf\u6548\u679c\u3002\u5728\u4e00\u4e2a\u975e\u5e38\u7ec6\u5316\u548c\u53ef\u64cd\u4f5c\u7684\u5c42\u9762\u4e0a\u3002\u6709\u8da3\u5427\uff1f\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u89e3\u91ca\u548c\u63a2\u8ba8\u4e00\u4e0b\u3002.<\/p>\n<p>\u56e0\u679c\u5173\u7cfb\u5177\u6709\u771f\u6b63\u7684\u5168\u6e20\u9053\u6027\u8d28\uff0c\u53ef\u786e\u5b9a\u67d0\u4e00\u4e8b\u4ef6\u662f\u53e6\u4e00\u4e8b\u4ef6\u7684\u76f4\u63a5\u540e\u679c\uff1b\u5b83\u4e3a\u4efb\u4f55\u8425\u9500\u6216\u9500\u552e\u6d3b\u52a8\u7684\u7ed3\u679c\u63d0\u4f9b\u4e86 \u2018\u662f\u4ec0\u4e48 \u2019\u548c \u2018\u4e3a\u4ec0\u4e48\u2019\u3002\u5b83\u751a\u81f3\u53ef\u4ee5\u8003\u8651\u548c\u89e3\u91ca Covid \u7b49\u610f\u5916\u4e8b\u4ef6\u7684\u5f71\u54cd\u3002.<\/p>\n<p>\u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5\u8868\u660e\uff0cA\uff08\u8425\u9500\u9884\u7b97\u7684\u53d8\u5316\uff09\u5bfc\u81f4\u4e86 B\uff08\u9500\u552e\u989d\u7684\u589e\u957f\uff09\u3002\u63d0\u5347\u7684\u6bd4\u4f8b\u53ef\u76f4\u63a5\u5f52\u56e0\u4e8e\u6bcf\u4e2a\u6e20\u9053\u3002\u8fd9\u5bf9\u4e8e\u505a\u51fa\u66f4\u597d\u7684\u8425\u9500\u7ec4\u5408\u9884\u7b97\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002\u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u4e86\u89e3\u4e00\u9879\u6d3b\u52a8\u5bf9\u53e6\u4e00\u9879\u6d3b\u52a8\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u8fd9\u5bf9\u4e1a\u7ee9\u7684\u5f71\u54cd\u3002.<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff1a\u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5\u53ef\u4ee5\u786e\u5b9a 30% \u7684\u9500\u552e\u989d\u589e\u957f\u5f52\u529f\u4e8e\u4ed8\u8d39\u641c\u7d22\u652f\u51fa\uff0c\u800c 70% \u5219\u5f52\u529f\u4e8e \u2018\u4e70\u4e00\u9001\u4e00 \u2019\u6298\u6263\u4fc3\u9500\u6d3b\u52a8\u3002\u8fd9\u79cd\u65b9\u6cd5\u8fd8\u53ef\u4ee5\u663e\u793a\u4e24\u4e2a\u72ec\u7acb\u6d3b\u52a8\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4ee5\u53ca\u8fd9\u5bf9\u9500\u552e\u989d\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u8bc1\u660e\u54ea\u4e9b\u4f18\u5316\u662f\u6700\u91cd\u8981\u7684\u3002.<\/p>\n<p>\u4f20\u7edf\u7684 MMM reports \u4ece\u672a\u8003\u8651\u8fc7\u8fd1\u4e4e\u5b9e\u65f6\u7684\u6d1e\u5bdf\u529b\uff0c\u800c\u57fa\u4e8e\u56e0\u679c\u5173\u7cfb\u7684\u65b9\u6cd5\u5374\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u3002\u5229\u7528\u5b9e\u65f6\u9700\u6c42\u4fe1\u53f7\u6765\u663e\u793a\u6bcf\u4e2a\u6f5c\u5728\u7684\u4e3b\u8981\u4e1a\u52a1\u9a71\u52a8\u56e0\u7d20\uff08\u5a92\u4f53\u3001\u4ef7\u683c\u3001\u54c1\u724c\u9700\u6c42\u4fe1\u53f7\u3001\u7ade\u4e89\u3001\u4fc3\u9500\uff09\u5bf9\u5173\u952e\u4e1a\u52a1\u7ed3\u679c\uff08\u5728\u7ebf\u548c\u79bb\u7ebf\uff09\u7684\u76f4\u63a5\u5f71\u54cd\u3002.<br \/>\n\u4ed6\u4eec\u5c06\u4f01\u4e1a\u9700\u8981\u505a\u51fa\u7684\u51b3\u7b56\u4e0e\u652f\u6301\u8fd9\u4e9b\u51b3\u7b56\u6240\u9700\u7684\u6d1e\u5bdf\u529b\u76f8\u5339\u914d\u3002.<\/p>\n<p>\u6700\u540e\uff0c\u56e0\u679c\u5173\u7cfb\u6a21\u578b\u8fd8\u6709\u4e00\u4e9b\u989d\u5916\u7684\u597d\u5904\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u9690\u79c1\u7b2c\u4e00\uff0c\u5373\u4e0d\u9700\u8981\u7528\u6237\u7b49\u7ea7 data\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u53ef\u6839\u636e\u5177\u4f53\u60c5\u51b5\u548c\u6307\u6807\u8fdb\u884c\u5b9a\u5236\u3002\u5b83\u751a\u81f3\u53ef\u4ee5\u8003\u8651\u5230\u610f\u5916\uff08Covid\uff09\u6216\u5916\u90e8\uff08\u5929\u6c14\uff09\u4e8b\u4ef6\u7684\u5f71\u54cd\u3002.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\u5b83\u5177\u6709\u5f88\u5f3a\u7684\u53ef\u64cd\u4f5c\u6027\uff0c\u53ef\u7528\u4e8e\u6a21\u62df\u53ef\u80fd\u53d1\u751f\u7684\u60c5\u51b5\u3002\u5728\u4e8b\u5173\u91cd\u5927\u65f6\uff0c\u53ef\u4ee5\u66f4\u5feb\u3001\u66f4\u597d\u5730\u505a\u51fa\u51b3\u7b56\u3002.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u90a3\u4e48\uff0c\u5e94\u8be5\u4ece\u54ea\u91cc\u5f00\u59cb\u5462\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><p>\u5236\u4f5c\u81ea\u5df1\u7684\u6a21\u578b\u4f3c\u4e4e\u662f\u4e00\u9879\u76f8\u5f53\u8270\u5de8\u7684\u4efb\u52a1\u3002\u5e78\u8fd0\u7684\u662f\uff0cArtefact \u77e5\u9053\u5982\u4f55\u5728\u8fd9\u65b9\u9762\u4e3a\u60a8\u63d0\u4f9b\u5e2e\u52a9\u3002\u6211\u4eec\u5df2\u7ecf\u6210\u529f\u5b9e\u65bd\u4e86\u6a21\u578b\uff0c\u5e76\u5e2e\u52a9\u516c\u53f8\u91c7\u7528\u4e86\u8fd9\u4e9b\u6a21\u578b\u3002\u6211\u4eec\u6709\u6848\u4f8b\u4e3a\u8bc1\u3002.<\/p>\n<p>\u901a\u8fc7\u6211\u4eec\u7684 <a href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\">\u8054\u7cfb\u8868\u683c<\/a> \u6216\u7ed9\u6211\u4eec\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u4ee5\u4e86\u89e3\u66f4\u591a\u6709\u5173\u8be5\u6a21\u5f0f\u7684\u4fe1\u606f\u548c\u5b9e\u65bd\u65b9\u6cd5\u3002.<\/p>\n<p>PS\uff1a\u770b\u770b\u6211\u4eec\u662f\u5982\u4f55\u4e3a\u4ee5\u4e0b\u9879\u76ee\u5b9a\u5236\u56e0\u679c\u5173\u7cfb\u6d4b\u91cf\u6a21\u578b\u7684 <a href=\"https:\/\/www.artefact.com\/zh\/cases\/reckitt-audience-engine-solution-data-driven-marketing-by-artefact\/\">Reckitt<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u56e0\u679c\u5173\u7cfb\u6a21\u578b\u662f\u5e02\u573a\u8425\u9500\u7684\u672a\u6765\u3002\u6ce8\u518c\u53c2\u52a0\u6211\u4eec\u7684\u6d3b\u52a8\uff0c\u4e86\u89e3\u5982\u4f55\u5b9e\u65bd\u6b64\u7c7b\u6a21\u578b\uff0c\u5e76\u4e86\u89e3 Artefact \u5982\u4f55\u4e3a\u5ba2\u6237\u5b9e\u65bd\u8fd9\u4e9b\u6a21\u578b\u3002.<\/p>","protected":false},"featured_media":68098,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,2995],"blog-language":[2991],"class_list":["post-68074","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-ai-technology","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/68074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68098"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68074"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=68074"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=68074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}