{"id":68277,"date":"2022-10-19T16:10:36","date_gmt":"2022-10-19T15:10:36","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=68277"},"modified":"2024-09-20T17:45:51","modified_gmt":"2024-09-20T16:45:51","slug":"unleash-the-power-of-first-party-data-with-a-customer-data-platform","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/unleash-the-power-of-first-party-data-with-a-customer-data-platform\/","title":{"rendered":"\u901a\u8fc7\u5ba2\u6237 Data \u5e73\u53f0\u91ca\u653e first-party data \u7684\u80fd\u91cf"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u4e39\u5c3c\u5c14-\u8d39\u96f7\u62c9<\/h3><\/div>

\u6bd4\u8377\u5362\u6570\u5b57\u4e0e Data \u54a8\u8be2\u7ecf\u7406<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>

\"(\u300a\u4e16\u754c\u4eba\u6743\u5ba3\u8a00\u300b) \u7b2c\u4e09\u65b9 cookies \u7684\u6d88\u4ea1<\/a> \u548c \u4e0d\u65ad\u53d1\u5c55\u7684\u9690\u79c1\u6cd5\u89c4<\/a> \u6b63\u5728\u5f71\u54cd\u4f01\u4e1a\u6536\u96c6\u548c\u4f7f\u7528\u6d88\u8d39\u8005 data \u7684\u65b9\u5f0f\u3002\u6570\u5b57\u5a92\u4f53\u73af\u5883\u6b63\u53d8\u5f97\u8d8a\u6765\u8d8a\u6280\u672f\u5316\uff0c\u5173\u952e\u7684\u5ba2\u6237\u4fe1\u606f\u88ab\u5b64\u7acb\u5730\u5b58\u50a8\u5728 \u56f4\u5899\u82b1\u56ed<\/a>, \u56e0\u6b64\uff0c\u5f88\u96be\u5b9e\u73b0\u7c92\u5ea6 targeting \u548c\u6d4b\u91cf\u3002\u6b64\u5916\uff0c\u5f53\u4eca\u7684\u5ba2\u6237\u4e86\u89e3\u5176\u4e2a\u4eba\u4fe1\u606f\u7684\u4ef7\u503c\uff0c\u5e76\u5bf9\u4ed6\u4eec\u540c\u610f\u5171\u4eab\u7684\u4fe1\u606f\u6709\u6240\u9009\u62e9\u3002.<\/p>\n<\/div>

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\n\u4f46\u662f\uff0c\u5982\u679c\u8425\u9500\u4eba\u5458\u4e0d\u80fd\u518d\u4f9d\u8d56\u7b2c\u4e09\u65b9 cookies \u8fdb\u884c\u8de8\u7ad9\u518d targeting \u3001\u4ece\u5916\u90e8\u8425\u9500\u5e73\u53f0 audience \u8d2d\u4e70\u4ee5\u53ca\u6570\u5b57\u8425\u9500\u5f52\u56e0\uff0c\u4ed6\u4eec\u5982\u4f55\u624d\u80fd\u8ba9\u4ed6\u4eec\u7684 audience \u6ee1\u610f\u5462\uff1f\u56e0\u4e3a\u5c3d\u7ba1\u5b58\u5728\u8fd9\u4e9b\u95ee\u9898\uff0c\u5ba2\u6237\u8fd8\u662f\u5e0c\u671b\u83b7\u5f97\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u589e\u503c\u4f53\u9a8c\uff0c\u800c\u4e14\u6709\u5fc5\u8981\u63d0\u4f9b\u8fd9\u4e9b\u4f53\u9a8c\uff0c\u5426\u5219\u5c31\u4f1a\u5931\u53bb\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002.<\/p>\n<\/div>

\u6700\u591a\u6536\u96c6\u7b2c\u4e00\u65b9\u548c\u7b2c\u4e8c\u65b9 data<\/h2><\/div>

\u8981\u60f3\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u884c\u4e3a\u3001\u504f\u597d\u4ee5\u53ca\u4ed6\u4eec\u901a\u8fc7\u6570\u5b57\u6e20\u9053\u63a5\u89e6\u4fe1\u606f\u7684\u65b9\u5f0f\uff0c\u8bf7\u9075\u5faa Artefact \u7684\u4e09\u6b65\u8ba1\u5212\uff1a<\/p>\n

    \n
  1. \u5c3d\u53ef\u80fd\u591a\u5730\u6536\u96c6 first-party data\u3002\u6536\u96c6\u5ba2\u6237 data \u7684\u6700\u5148\u8fdb\u65b9\u6cd5\u662f\u5f00\u53d1\u4ea7\u54c1\u63a8\u8350\u6a21\u578b\u3001\u7528\u6237\u8bc4\u5206\u3001\u503e\u5411\u5f97\u5206\u6a21\u578b\u6216 CLV \u9884\u6d4b\u6a21\u578b\u3002.<\/li>\n
  2. \u63a2\u7d22\u5982\u4f55\u5229\u7528\u5927\u578b\u672c\u5730\u51fa\u7248\u5546\u6216\u5e02\u573a\u7684\u7b2c\u4e8c\u65b9 data\uff0c\u5e76\u5c06\u5176\u4e0e first-party \u7279\u5b9a\u4e1a\u52a1 data \u76f8\u7ed3\u5408\u3002.<\/li>\n
  3. \u4e0e\u5f3a\u5927\u7684\u5a92\u4f53\u548c\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\uff0c\u5982 Artefact \u7684\u9996\u9009\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u8c37\u6b4c\u3001Meta \u548c\u4e9a\u9a6c\u900a\uff0c\u4ee5\u53ca LiveRamp \u6216 InfoSum\u3002.<\/li>\n<\/ol>\n

    \u8bf7\u8bb0\u4f4f\uff1a\u4f5c\u4e3a\u5206\u4eab\u4e2a\u4eba\u4fe1\u606f\u7684\u4ea4\u6362\u6761\u4ef6\uff0c\u5982\u4eca\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u4ece\u54c1\u724c\u90a3\u91cc\u83b7\u5f97\u4e00\u4e9b\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u3002\u5728 IT \u65b0\u95fb\u5171\u4eab\u7f51\u7ad9\u7684\u4e00\u7bc7\u5173\u4e8e\u5ba2\u6237\u4f53\u9a8c\u60c5\u611f\u7814\u7a76\u7684\u6587\u7ae0\u4e2d Spiceworks<\/a>, \u4ee4\u4eba\u5403\u60ca\u7684\u662f\uff0c91% \u7684\u6d88\u8d39\u8005\u56de\u7b54\u8bf4\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8d2d\u4e70\u90a3\u4e9b\u80fd\u503e\u542c\u4ed6\u4eec\u9700\u6c42\u7684\u54c1\u724c\uff0c76% \u7684\u6d88\u8d39\u8005\u8bf4\uff0c\u4ed6\u4eec\u4f1a\u5206\u4eab\u4ed6\u4eec\u7684 data \u4ee5\u83b7\u5f97\u66f4\u591a\u4e2a\u6027\u5316\u670d\u52a1\u3002.<\/p>\n

    \u5728\u63d0\u4f9b\u6fc0\u52b1\u63aa\u65bd\u65f6\uff0c\u8981\u786e\u4fdd\u8fd9\u4e9b\u63aa\u65bd\u80fd\u7ed9\u5ba2\u6237\u5e26\u6765\u5b9e\u9645\u5229\u76ca\u3002\u5f3a\u5927\u7684 data \u4ef7\u503c\u4ea4\u6362\u5b9e\u4f8b\u5305\u62ec\uff1a<\/p>\n

      \n
    1. \u4e3a\u987e\u5ba2\u63d0\u4f9b\u65b0\u4ea7\u54c1\u7cfb\u5217\u9884\u89c8\u7684\u96f6\u552e\u5546\uff1b;<\/li>\n
    2. \u6c7d\u8f66\u5236\u9020\u5546\u8ba9\u6f5c\u5728\u4e70\u5bb6\u5bf9\u6f5c\u5728\u7684\u65b0\u529f\u80fd\u8fdb\u884c\u6295\u7968\uff1b;<\/li>\n
    3. \u4e3a\u957f\u671f\u9ad8\u4ef7\u503c\u5ba2\u6237\u63d0\u4f9b\u514d\u8d39\u5347\u7ea7\u7684\u65c5\u6e38\u4f01\u4e1a\u3002.<\/li>\n<\/ol>\n

      \u4f46\u662f\uff0c\u4e00\u65e6\u79ef\u7d2f\u4e86\u8fd9\u4e9b\u5b9d\u8d35\u7684 data\uff0c\u5982\u4f55\u5229\u7528\u5b83\u4eec\u4e3a\u4f01\u4e1a\u9020\u798f\u5462\uff1f<\/strong><\/p>\n<\/div>

      \u4f7f\u7528 CDP \u4ece data \u4e2d\u83b7\u53d6\u6709\u4ef7\u503c\u7684\u89c1\u89e3<\/h2><\/div>

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      CDP \u53ef\u4ee5\u6253\u7834\u8fd9\u4e9b\u5b64\u5c9b\uff0c\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b \u7edf\u4e00\u5ba2\u6237\u89c6\u56fe<\/strong><\/em> \u8de8\u4e0d\u540c\u7684\u8425\u9500\u5e73\u53f0\u548c\u6e20\u9053\uff0c\u540c\u65f6\u534f\u52a9\u4ed6\u4eec \u4e2a\u6027\u5316\u8425\u9500<\/strong><\/em> \u548c \u5b9a\u5411\u5e7f\u544a<\/strong><\/em>.<\/p>\n

      \u516d\u5927\u76ca\u5904 CDP<\/a> \u662f<\/p>\n

        \n
      1. \u63d0\u9ad8 data \u8d28\u91cf\uff1a\u786e\u4fdd\u9075\u5b88\u9690\u79c1\u6cd5\u89c4\uff0c\u5229\u7528 first-party data \u6253\u9020\u66f4\u597d\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002.<\/li>\n
      2. \u5b9e\u65f6\u8bbf\u95ee first-party data\uff1a\u5728\u8de8\u6e20\u9053\u8425\u9500\u6d3b\u52a8\u4e2d\u5b9e\u65f6\u4f7f\u7528 data\uff0c\u8fdb\u884c\u5373\u65f6\u8425\u9500\u3002.<\/li>\n
      3. \u63d0\u9ad8\u654f\u6377\u6027\u548c\u7075\u6d3b\u6027\uff1a\u5728 CDP \u4e2d\uff0cdata \u4e0e\u5efa\u6a21\u548c\u5206\u6790\u7684\u8ddd\u79bb\u53ef\u4ee5\u589e\u52a0\uff0c\u4ece\u800c\u91ca\u653e\u5206\u6790\u548c\u5f00\u53d1\u56e2\u961f\u7684\u8d44\u6e90\uff08\u7edd\u5bf9\u7ecf\u5f97\u8d77\u5e02\u573a\u8003\u9a8c\uff09\u3002.<\/li>\n
      4. \u6d88\u9664\u5197\u4f59\u6280\u672f\uff1aA\/B \u6d4b\u8bd5\u3001data \u53ef\u89c6\u5316\u4ee5\u53ca\u8fde\u63a5\u5185\u90e8\u5f00\u53d1\u7684\u5f52\u56e0\u6a21\u578b\u90fd\u53ef\u4ee5\u5728 CDP \u4e2d\u8fd0\u884c\u3002.<\/li>\n
      5. \u66f4\u667a\u80fd\u7684\u5ba2\u6237\u53c2\u4e0e\uff1a\u4f7f\u7528 first-party data \u8d44\u4ea7\u521b\u5efa\u65b0\u4ea7\u54c1\u3002.<\/li>\n
      6. \u51cf\u5c11\u5e7f\u544a\u6d6a\u8d39\uff1a\u9501\u5b9a\u6b63\u786e\u7684\u5ba2\u6237\u6216\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5728\u5176\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u6291\u5236\u5411\u9519\u8bef\u5ba2\u6237\u6216\u6f5c\u5728\u5ba2\u6237\u53d1\u9001\u4fe1\u606f\u3002.<\/li>\n<\/ol>\n<\/div>
        <\/span><\/div>

        \u56fe\u89e3\uff1aCDP \u5982\u4f55\u6444\u53d6\u3001\u8f6c\u5316\u548c\u6fc0\u6d3b data<\/p>\n<\/div>

        \u6444\u5165 Data<\/strong>:Data \u6574\u5408\u4e86\u4e0d\u540c\u6765\u6e90\uff08\u5982\u54c1\u724c\u3001\u4e1a\u52a1\u90e8\u95e8\uff09\u7684 Data\uff0c\u53ef\u80fd\u8fd8\u6709\u7b2c\u4e8c\u65b9 data\uff08\u51fa\u7248\u5546\u6216\u5e02\u573a\uff09\u6216\u7b2c\u4e09\u65b9 data\uff08\u5929\u6c14 data \u6216\u5176\u4ed6\u7279\u5b9a\u4e1a\u52a1 data\uff09\u3002.
        \nData \u6539\u9020<\/strong>:\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u521b\u5efa\u4e00\u4e2a\u72ec\u4e00\u65e0\u4e8c\u7684 ID\uff08\u7edf\u4e00\u5ba2\u6237\u6863\u6848\uff09\uff0c\u4ee5\u5feb\u901f\u8bc6\u522b\u76f8\u5173\u7ec6\u5206\u5e02\u573a\uff0c\u8fdb\u884c\u5ba2\u6237\u5206\u6790\uff0c\u5e76\u5c06 data \u63a8\u5165 data \u6fc0\u6d3b\u9636\u6bb5\u3002.
        \nData \u542f\u52a8<\/strong>:\u8425\u9500\u4eba\u5458\u5229\u7528\u8f6c\u6362\u540e\u7684 data \u53d1\u9001 audience data \u5230\u5404\u79cd\u8425\u9500\u5e73\u53f0\uff08\u5982 Google \u5e7f\u544a\u3001Dv360\u3001Meta \u6216\u5176\u4ed6\u5e73\u53f0\uff09\uff0c\u4ece\u800c\u5f00\u5c55\u66f4\u667a\u80fd\u3001\u66f4 data-driven \u7684\u8425\u9500\u6d3b\u52a8\u3002\u5728\u8bb8\u591a CDP \u4e2d\uff0c\u7528\u4e8e data \u53ef\u89c6\u5316\u76ee\u7684\u7684 data \u8fd8\u53ef\u4ee5\u53d1\u9001\u5230 Tableau \u6216 Power BI \u4eea\u8868\u677f\u7b49\u3002.<\/p>\n<\/div>

        \u201c\u5236\u9020\u548c\u8d2d\u4e70\u201d\uff0c\u4ee5\u83b7\u5f97\u6ee1\u8db3\u5404\u79cd\u9700\u6c42\u7684\u7406\u60f3 CDP<\/h3><\/div>

        \u4e3a\u4e86\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0 CDP \u529f\u80fd\uff0cArtefact \u4f1a\u5bf9\u6bcf\u79cd\u60c5\u51b5\u8fdb\u884c\u8bc4\u4f30\uff0c\u5e76\u63a8\u8350\u76f8\u5e94\u7684\u5236\u9020\u548c\u8d2d\u4e70\u7ec4\u5408\u3002\u4f8b\u5982\uff0c\u8003\u8651\u5728\u8c37\u6b4c\u4e91\u5e73\u53f0\u7b49\u73af\u5883\u4e2d\u6784\u5efa audience \u5f15\u64ce\u7684\u4f01\u4e1a\u4e5f\u53ef\u80fd\u53d7\u76ca\u4e8e Treasure Data\u3001Tealium \u6216 BlueConic \u7b49 CDP \u5e73\u53f0\u53ef\u80fd\u5df2\u7ecf\u62e5\u6709\u7684\u65e0\u6570\u5f00\u7bb1\u5373\u7528\u7684 data \u8fde\u63a5\u5668\u3002.<\/p>\n

        \u4ece\u5b8c\u5168\u5b9a\u5236\u7684 CDP \u5230\u5b8c\u5168\u96c6\u6210\u7684\u5f00\u7bb1\u5373\u7528\u578b CDP\uff0c\u6216\u4ecb\u4e8e\u4e24\u8005\u4e4b\u95f4\u7684\u4efb\u4f55\u4ea7\u54c1\uff0c\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u662f\u5728\u5236\u9020\u548c\u8d2d\u4e70\u4e4b\u95f4\u627e\u5230\u9002\u5408\u6bcf\u5bb6\u516c\u53f8\u8981\u6c42\u7684\u6700\u4f73\u70b9\u3002.<\/p>\n

        \u4e00\u65e6\u9009\u62e9\u5e76\u6574\u5408\u4e86\u89e3\u51b3\u65b9\u6848\uff0c\u8861\u91cf CDP \u5b9e\u65bd\u7684\u6210\u529f\u4e0e\u5426\u81f3\u5173\u91cd\u8981\u3002\u8861\u91cf CDP \u6295\u8d44\u56de\u62a5\u7387\u6709\u4e24\u79cd\u65b9\u6cd5\uff1a<\/p>\n

          \n
        1. \u901a\u8fc7\u57fa\u4e8e\u8425\u9500\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u8fd9\u4e9b\u6307\u6807\u662f\u77ed\u671f\u7684\uff0c\u6613\u4e8e\u8861\u91cf\uff0c\u5e76\u80fd\u76f4\u63a5\u663e\u793a\u7ed3\u679c\uff1a\n
            \n
          1. \u901a\u8baf\u8ba2\u9605\u91cf\u589e\u52a0\u3002.<\/li>\n
          2. \u4e2a\u6027\u5316\u521b\u610f\u5e26\u6765\u7684\u6536\u5165\u589e\u957f\u3002.<\/li>\n
          3. \u589e\u52a0\u73b0\u573a\u5de5\u4f5c\u65f6\u95f4\u3002.<\/li>\n<\/ol>\n<\/li>\n
          4. \u901a\u8fc7\u8fd0\u8425\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u8fd9\u4e9b\u6307\u6807\u662f\u957f\u671f\u7684\uff0c\u8f83\u96be\u8861\u91cf\uff0c\u4f46\u80fd\u5c55\u793a\u66f4\u6301\u4e45\u7684\u6210\u679c\uff1a\n
              \n
            1. \u51cf\u5c11\u4eba\u5de5\u64cd\u4f5c\u7684\u65f6\u95f4\u3002.<\/li>\n
            2. \u51cf\u5c11\u5bf9\u4fe1\u606f\u6280\u672f\u548c\u5f00\u53d1\u7684\u4f9d\u8d56\u3002.<\/li>\n
            3. \u5de5\u4f5c\u6d41\u7a0b\u548c\u6d41\u7a0b\u4f18\u5316\u3002.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/div>

              \u7ed3\u8bba\uff1aCDP \u89e3\u51b3\u5173\u952e\u4e1a\u52a1\u6311\u6218<\/h2><\/div>

              \u5728\u6700\u8fd1\u7684 \u91c7\u8bbf<\/a>, Artefact\u5408\u4f19\u4eba\u4e9a\u5386\u5c71\u5fb7\u62c9-\u66fc\u52a0\u5c14\uff08Alexandra Mangeard\uff09\u8868\u793a\uff1a\u201c\u6211\u4eec\u53d1\u73b0\u5ba2\u6237\u5728 data marketing \u4e2d\u4e3b\u8981\u9762\u4e34\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n

                \n
              1. \u901a\u8fc7\u5efa\u7acb\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u548c CLTV\uff08\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u8861\u91cf\u65b9\u6cd5\u548c\u4eea\u8868\u677f\uff0c\u8861\u91cf\u5176 data marketing \u6218\u7565\u7684\u5f71\u54cd\u662f\u5426\u7b26\u5408\u5176\u4e1a\u52a1\u76ee\u6807\u3002.<\/li>\n
              2. \u6307\u5bfc\u5176\u8425\u9500\u56e2\u961f\u548c\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u91c7\u7528\u65b0\u6280\u672f\u548c data-driven \u6700\u4f73\u5b9e\u8df5\uff0c\u8fd9\u9700\u8981\u6539\u53d8\u4e60\u60ef\/\u6d41\u7a0b\uff0c\u4ee5\u53ca<\/li>\n
              3. \u8c03\u6574\u5176\u4ed8\u8d39\u5a92\u4f53\u6fc0\u6d3b\uff08\u4e3b\u8981\u57fa\u4e8e\u7b2c\u4e09\u65b9 cookie \u6fc0\u6d3b\uff09\uff0c\u4ee5\u9002\u5e94 \u672a\u6765\u65e0\u708a\u4e16\u754c<\/a>.\u201d<\/li>\n<\/ol>\n

                Artefact \u5728\u591a\u4e2a\u884c\u4e1a\u7684 CDP \u4e3b\u9898\u548c first-party data \u6218\u7565\u65b9\u9762\u62e5\u6709\u4e30\u5bcc\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5e76\u4e0e Google\u3001Treasure Data\u3001BlueConic\u3001Tealium \u548c Twilio Segment \u7b49\u503c\u5f97\u4fe1\u8d56\u7684\u5408\u4f5c\u4f19\u4f34\u5efa\u7acb\u4e86\u6301\u4e45\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002.<\/p>\n

                \u6b32\u4e86\u89e3\u66f4\u591a\u6709\u5173\u4e3a\u6ee1\u8db3\u4e2a\u6027\u5316\u4e1a\u52a1\u9700\u6c42\u800c\u91cf\u8eab\u5b9a\u5236\u7684 CDP \u6218\u7565\u7684\u4fe1\u606f\u3001, \u8054\u7cfb<\/a> \u4f7f\u7528 Artefact\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"

                \u6570\u5b57\u5a92\u4f53\u73af\u5883\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u9700\u8981\u91c7\u53d6\u65b0\u7684\u65b9\u6cd5\u3002\u9605\u8bfb\u672c\u6587\uff0c\u4e86\u89e3 CDP \u5982\u4f55\u5e2e\u52a9\u60a8\u5c06 first-party data \u8f6c\u5316\u4e3a\u76f8\u5173\u884c\u52a8\u3002. <\/p>","protected":false},"featured_media":68289,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997,2999],"blog-language":[2991],"class_list":["post-68277","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/68277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68289"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68277"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=68277"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=68277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}