{"id":68437,"date":"2022-12-01T10:26:07","date_gmt":"2022-12-01T10:26:07","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=68437"},"modified":"2024-09-20T17:45:52","modified_gmt":"2024-09-20T16:45:52","slug":"%e6%88%91%e4%bb%ac%e5%85%b3%e4%ba%8egoogle-performance-max%e7%9a%84%e6%8a%a5%e5%91%8a%ef%bc%8c%e5%86%85%e5%ae%b9%e6%b6%b5%e7%9b%96%e5%85%b6%e4%bc%98%e5%8a%bf%e4%bb%a5%e5%8f%8a%e6%ad%a4%e7%b1%bb","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/our-report-on-google-performance-max-its-advantages-and-the-opportunities-offered-by-this-type-of-campaign\/","title":{"rendered":"\u6211\u4eec\u5173\u4e8e Google Performance Max \u7684\u62a5\u544a\u3001\u5176\u4f18\u52bf\u4ee5\u53ca\u6b64\u7c7b\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u7684\u673a\u4f1a\u3002."},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"\u56fe\u7247\"

Elodie Descatoire<\/h3><\/div>

\u641c\u7d22\u4e3b\u7ba1\uff0c\u6cd5\u56fd<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>

\u9605\u8bfb\u5168\u6587<\/u><\/a><\/p>\n<\/div>

<\/a><\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u51e0\u5e74\u6765\uff0c\u8c37\u6b4c\u4e00\u76f4\u5728\u63a8\u52a8\u5e7f\u544a\u5546\u63d0\u9ad8\u81ea\u52a8\u5316\u7a0b\u5ea6\uff0c\u901a\u8fc7\u63d0\u4f9b\u667a\u80fd\u4ea7\u54c1\u6216\u529f\u80fd\u6765\u8282\u7701\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u7684\u65e5\u5e38\u7ba1\u7406\u65f6\u95f4\uff0c\u540c\u65f6\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8 SEA \u6027\u80fd\u3002\u6709\u9274\u4e8e\u6b64\uff0c\u8c37\u6b4c\u53bb\u5e74\u63a8\u51fa\u4e86 Performance Max \u529f\u80fd\uff0c\u8be5\u529f\u80fd\u5141\u8bb8\u6709\u8f6c\u6362\u76ee\u6807\u7684\u5e7f\u544a\u5ba2\u6237\u5728\u5355\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e2d\u8bbf\u95ee\u6574\u4e2a\u8c37\u6b4c\u5e7f\u544a\u7cfb\u5217\u3002\u7531\u4e8e\u91c7\u7528\u4e86\u667a\u80fd\u7ade\u4ef7\u7b56\u7565\uff0c\u56e0\u6b64\u53ef\u4ee5\u9ad8\u6548\u3001\u5b9e\u65f6\u5730\u7ba1\u7406\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u5728\u641c\u7d22\u5f15\u64ce\u3001\u663e\u793a\u7f51\u7edc\u3001YouTube\u3001Gmail\u3001\u8c37\u6b4c\u5730\u56fe\u7b49\u6240\u6709\u8c37\u6b4c\u6e20\u9053\u4e0a\u8fdb\u884c\u6295\u653e\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u5e7f\u544a\u5ba2\u6237\u4e3a\u4ec0\u4e48\u8981\u5f00\u5c55 Performance Max \u8425\u9500\u6d3b\u52a8\uff1f<\/h2><\/div>

Performance Max \u4f7f\u5e7f\u544a\u5546\u80fd\u591f\u5b9e\u73b0\u7279\u5b9a\u7684\u8425\u9500\u76ee\u6807\uff0c\u4f8b\u5982<\/p>\n<\/div>

  • <\/i><\/span>
    \n

    \u8f6c\u6362\u751f\u6210<\/strong>:\u5982\u679c\u54c1\u724c\u9884\u7b97\u5145\u8db3\uff0c\u4e14\u8c37\u6b4c\u7b97\u6cd5\u80fd\u591f\u4fdd\u8bc1\u8db3\u591f\u7684\u6709\u6548\u6295\u653e\u91cf\uff0c\u90a3\u4e48 Pmax \u5c31\u53ef\u4ee5\u5728\u63d0\u9ad8\u8f6c\u5316\u7387\u4ee5\u5b9e\u73b0\u6295\u8d44\u56de\u62a5\u7387\u6216\u63a7\u5236 CPA \u65b9\u9762\u53d1\u6325\u6218\u7565\u6027\u4f5c\u7528\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u5a31\u4e50\u884c\u4e1a\u7684\u67d0\u4e9b\u5e7f\u544a\u5546\u7684\u6295\u653e\u91cf\u589e\u52a0\u4e86 30%\uff0c\u800c CPA \u5374\u51cf\u5c11\u4e86\u8fd1 15%\u3002.<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u53d1\u5c55\u524d\u666f<\/strong>:Performance Max \u53ef\u4ee5\u652f\u6301\u8fd9\u4e00\u76ee\u6807\uff0c\u4ee5\u7b80\u5355\u9ad8\u6548\u7684\u65b9\u5f0f\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684 audience\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u83b7\u5f97\u65b0\u5ba2\u6237\u3002\u5728\u96f6\u552e\u4e1a\uff0c\u6211\u4eec\u6709\u65f6\u770b\u5230\u9500\u552e\u7387\u63d0\u9ad8\u4e86 12 \u4e2a\u767e\u5206\u70b9\u3002.<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    \u5236\u5b9a\u5168\u65b9\u4f4d\u6e20\u9053\u76ee\u6807<\/strong>:PMax \u53ef\u901a\u8fc7\u5728\u5b9e\u4f53\u5e97\u521b\u9020\u8bbf\u95ee\u91cf\u6216\u9500\u552e\u989d\u6765\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002.<\/p>\n<\/div><\/li><\/ul>

    \u6b64\u5916\uff0c\u9664\u4e86\u7eaf\u7cb9\u7684\u8425\u9500\u76ee\u6807\u5916\uff0c\u53d1\u8d77 Performance Max \u6d3b\u52a8\u8fd8\u80fd\u5728\u4ee5\u4e0b\u65b9\u9762\u53d1\u6325\u6781\u5927\u4f5c\u7528\uff1a<\/p>\n<\/div>