{"id":68456,"date":"2022-12-06T14:25:15","date_gmt":"2022-12-06T14:25:15","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=68456"},"modified":"2024-09-20T17:45:52","modified_gmt":"2024-09-20T16:45:52","slug":"how-google-ads-new-nca-feature-helps-manage-and-measure-the-acquisition-of-new-clients","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/how-google-ads-new-nca-feature-helps-manage-and-measure-the-acquisition-of-new-clients\/","title":{"rendered":"Google \u5e7f\u544a\u7684\u65b0 NCA \u529f\u80fd\u5982\u4f55\u5e2e\u52a9\u7ba1\u7406\u548c\u8861\u91cf\u65b0\u5ba2\u6237\u7684\u83b7\u53d6\u60c5\u51b5"},"content":{"rendered":"

\u4f5c\u8005<\/h2><\/div>\"Image\"

\u514b\u91cc\u65af\u6258\u592b-\u7ea6\u5362<\/h3><\/div>

\u6cd5\u56fd Artefact SEA \u5c0f\u7ec4\u7ec4\u957f<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/span>

\u9605\u8bfb\u6cd5\u6587\u7248\u6587\u7ae0<\/u><\/p>\n<\/div>

<\/span><\/div>

.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u8fc4\u4eca\u4e3a\u6b62\uff0c\u8c37\u6b4c\u5e7f\u544a\u4e00\u76f4\u96be\u4ee5\u5f00\u53d1\u65b0\u5ba2\u6237\u3002\u5373\u4f7f\u76ee\u6807\u662f\u83b7\u5f97\u826f\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u6216 CPA\uff0c\u4f01\u4e1a\u4e5f\u613f\u610f\u652f\u4ed8\u66f4\u591a\u8d39\u7528\u6765\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u3002\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0cChristophe Jolu \u89e3\u91ca\u4e86\u73b0\u5728\u5982\u4f55\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4ee5\u53ca\u5b83\u662f\u5982\u4f55\u8ba9\u6211\u4eec\u63d0\u9ad8\u4e1a\u7ee9\u7684\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\u641c\u7d22\u662f\u83b7\u53d6\u4f4e\u6f0f\u6597\u5ba2\u6237\u7684\u6807\u51c6\u5de5\u5177\uff0c\u56e0\u4e3a\u5b83\u4e0e\u8d2d\u4e70\u5bc6\u5207\u76f8\u5173\u3002\u5f53\u6d88\u8d39\u8005\u641c\u7d22\u4ea7\u54c1\u6216\u54c1\u724c\u65f6\uff0c\u4ed6\u4eec\u662f\u6709\u610f\u7684\u3002\u54c1\u724c\u540d\u79f0\u641c\u7d22\u66f4\u662f\u5982\u6b64\uff0c\u5176\u5229\u6da6\u7387\u6700\u9ad8\uff0c\u4f46\u76ee\u6807\u7fa4\u4f53\u662f\u5df2\u7ecf\u719f\u6089\u8be5\u54c1\u724c\u7684\u4eba\uff0c\u751a\u81f3\u662f\u4ee5\u524d\u7684\u5ba2\u6237\u3002.<\/p>\n

\u8fc4\u4eca\u4e3a\u6b62\uff0c\u8c37\u6b4c\u5e7f\u544a\u4e00\u76f4\u96be\u4ee5\u5f00\u53d1\u65b0\u5ba2\u6237\u3002\u5373\u4f7f\u76ee\u6807\u662f\u83b7\u5f97\u826f\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\u6216 CPA\uff0c\u4f01\u4e1a\u4e5f\u613f\u610f\u652f\u4ed8\u66f4\u9ad8\u7684\u8d39\u7528\u6765\u83b7\u5f97\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n

\u6700\u8fd1\uff0c\u8c37\u6b4c\u5f00\u59cb\u63d0\u4f9b\u4e00\u79cd\u7ba1\u7406\u7cfb\u7edf\uff0c\u5bf9\u5df2\u5b9e\u73b0\u8f6c\u5316\u548c\u672a\u5b9e\u73b0\u8f6c\u5316\u7684\u5ba2\u6237\u8fdb\u884c\u533a\u5206\u3002\u8fd9\u4e00\u529f\u80fd\u88ab\u79f0\u4e3a \"\u65b0\u5ba2\u6237\u83b7\u53d6\"\uff08NCA\uff09\uff0c\u591a\u5e74\u6765\u4e00\u76f4\u53d7\u5230\u5ba2\u6237\u7684\u9752\u7750\u3002\u4ee5\u524d\u552f\u4e00\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5229\u7528\u7b2c\u4e00\u65b9 data\uff0c\u8fd9\u589e\u52a0\u4e86\u7ba1\u7406\u96be\u5ea6\u3002.<\/p>\n

\u8fd9\u9879\u65b0\u529f\u80fd\u9996\u5148\u9002\u7528\u4e8e\u667a\u80fd\u8d2d\u7269\uff0c\u968f\u540e\u4e5f\u63a8\u5e7f\u5230\u65b0\u7684 Performance Max \u8425\u9500\u6d3b\u52a8\u4e2d\u3002.<\/p>\n

\u8fd9\u610f\u5473\u7740\uff0c\u5728\u4eca\u5e74\u5e74\u521d\uff0c\u6211\u4eec\u80fd\u591f\u66f4\u52a0\u4e13\u6ce8\u4e8e\u4e3a\u6211\u4eec\u7684\u4e00\u5bb6\u96f6\u552e\u5ba2\u6237\u5bfb\u627e\u65b0\u5ba2\u6237\u3002\u5f97\u76ca\u4e8e\u8fd9\u9879\u65b0\u529f\u80fd\uff0c\u8c37\u6b4c\u7b97\u6cd5\u5c06\u7528\u6237 data \u5e76\u4f18\u5148\u8003\u8651\u672a\u5728\u5176\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u8fc7\u4ea7\u54c1\u7684\u4e92\u8054\u7f51\u7528\u6237\u3002.<\/p>\n

\u7ed3\u679c\u975e\u5e38\u79ef\u6781\uff1a\u65b0\u5ba2\u6237\u4efd\u989d\u4ece 39% \u589e\u52a0\u5230 51%\uff0c\u4f7f\u7528 Performance Max \u7684\u65b0\u5ba2\u6237\u91cf\u589e\u52a0\u4e86 54%\uff0c\u540c\u65f6\u65b0\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u964d\u4f4e\u4e86 30%\u3002.<\/p>\n

\u968f\u540e\uff0c\u6211\u4eec\u5c06 NCA \u9010\u6b65\u63a8\u5e7f\u5230\u6240\u6709 Pmax \u63a8\u5e7f\u6d3b\u52a8\u3002\u6700\u8fd1\uff0c\u641c\u7d22\u4e5f\u53ef\u4ee5\u4f7f\u7528\u8be5\u9009\u9879\uff0c\u56e0\u6b64\u6211\u4eec\u8ba1\u5212\u5c06\u8986\u76d6\u8303\u56f4\u6269\u5927\u5230\u7531\u6211\u4eec\u7684 data \u548c\u6570\u5b57\u4ee3\u7406\u516c\u53f8 Artefact \u7ba1\u7406\u7684\u6240\u6709\u8425\u9500\u6d3b\u52a8\u3002.<\/p>\n

\u8fd9\u9879\u65b0\u529f\u80fd\u63d0\u4f9b\u4e86\u66f4\u591a\u53ef\u80fd\u7684\u4f18\u5316\u65b9\u6848\u3002\u73b0\u5728\uff0c\u6211\u4eec\u53ef\u4ee5\u6839\u636e\u6211\u4eec\u7684\u76ee\u6807\u6765\u786e\u5b9a\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u4f18\u5148\u987a\u5e8f\uff1a\u5982\u679c\u6211\u4eec\u60f3\u589e\u52a0\u65b0\u5ba2\u6237\u7684\u4efd\u989d\uff0c\u6211\u4eec\u53ea\u9700\u8d4b\u4e88\u4ed6\u4eec\u66f4\u9ad8\u7684\u91cd\u8981\u6027\u3002.<\/p>\n

\u641c\u7d22\u6280\u672f\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u6211\u4eec\u53ef\u4ee5\u5145\u5206\u5229\u7528\u8c37\u6b4c\u63d0\u4f9b\u7684\u5de5\u5177\uff0c\u6839\u636e\u5e7f\u544a\u5ba2\u6237\u7684\u9700\u6c42\u8c03\u6574\u6211\u4eec\u7684\u5e7f\u544a\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u5fc5\u987b\u4f7f\u7528\u548c\u6d4b\u8bd5\u65b0\u529f\u80fd\uff0c\u4ee5\u4fbf\u80fd\u591f\u5b9e\u65bd\u6700\u597d\u7684\u5e7f\u544a\u3002 SEA \u6218\u7565<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"

\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u901a\u8fc7 Google Ads \u5f00\u53d1\u65b0\u5ba2\u6237\u4e00\u76f4\u9887\u5177\u6311\u6218\u3002\u5373\u4f7f\u76ee\u6807\u662f\u83b7\u5f97\u826f\u597d\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6216\u6bcf\u6b21\u8f6c\u5316\u6210\u672c\uff08CPA\uff09\u2026\u2026<\/p>","protected":false},"featured_media":68472,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-68456","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/68456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68472"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68456"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=68456"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=68456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}