{"id":68612,"date":"2023-01-09T11:35:56","date_gmt":"2023-01-09T11:35:56","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=68612"},"modified":"2024-09-20T17:45:54","modified_gmt":"2024-09-20T16:45:54","slug":"migrating-to-ga4-how-to-successfully-make-the-move","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/migrating-to-ga4-how-to-successfully-make-the-move\/","title":{"rendered":"\u8fc1\u79fb\u5230 GA4\uff1a\u5982\u4f55\u6210\u529f\u8fc1\u79fb"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27400%27%20height%3D%270%27%20viewBox%3D%270%200%20400%200%27%3E%3Crect%20width%3D%27400%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Angelo-Cappa-square.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left hover-enable\" style=\"width: 400px; border-radius: 59% 41% 41% 59% \/ 29% 48% 52% 71%; overflow: hidden;\" width=\"400\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5b89\u6770\u6d1b-\u5361\u5e15<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u6bd4\u8377\u5362 Artefact \u9ad8\u7ea7 Data \u4e0e\u5206\u6790\u987e\u95ee<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-transform:none;\"><p>\u6d4b\u91cf\u9886\u57df\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u5927\u591a\u6570\u4f01\u4e1a\u90fd\u5728\u9002\u5e94\u4ece\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u8ddf\u8e2a data \u7684\u65b0\u65b9\u6cd5\u3002Google Analytics \u662f\u4e00\u6b3e\u529f\u80fd\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u548c\u7ec4\u7ec7\u8ddf\u8e2a\u548c\u5206\u6790\u5176\u5728\u7ebf\u6d41\u91cf\u548c\u7528\u6237\u884c\u4e3a\u3002Google Analytics \u7684\u6700\u65b0\u7248\u672c Google Analytics 4 (GA4) \u4e0e\u4ee5\u524d\u7684\u7248\u672c\u76f8\u6bd4\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u5f15\u5165\u4e86\u591a\u9879\u65b0\u529f\u80fd\u548c\u65b0\u7279\u6027\uff0c\u4f7f\u5176\u66f4\u6709\u52a9\u4e8e\u4f01\u4e1a\u5c06 data \u8f6c\u5316\u4e3a\u4ef7\u503c\u3002. <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8fc1\u79fb\u5230 GA4 \u65f6\u9700\u8981\u8003\u8651\u7684\u56db\u4e2a\u9636\u6bb5<\/h2><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"854\" title=\"\u6587\u7ae0 Angelo 2\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2.png\" alt class=\"lazyload img-responsive wp-image-68617\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%27854%27%20viewBox%3D%270%200%201600%20854%27%3E%3Crect%20width%3D%271600%27%20height%3D%27854%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2-200x107.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2-400x214.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2-600x320.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2-800x427.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2-1200x641.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-2.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1600px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p><strong>1.\u63a2\u7d22<br \/>\n<\/strong>\u63a2\u7d22\u9636\u6bb5\u662f\u5411 GA4 \u8fc1\u79fb\u7684\u5f00\u59cb\u3002\u8fd9\u662f\u60a8\u5f00\u59cb\u63a2\u7d22\u672a\u6765\u9700\u6c42\u548c\u5b9a\u4e49\u65b0\u8981\u6c42\u7684\u65f6\u523b\u3002\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u6d3b\u8dc3\u4e8e\u591a\u4e2a\u5e02\u573a\uff0c\u90a3\u4e48\u5b9a\u4e49\u60a8\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u5e76\u503e\u542c\u5f53\u5730\u56e2\u961f\u7684\u9700\u6c42\u5c31\u975e\u5e38\u91cd\u8981\u3002\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u89c4\u6a21\u8f83\u5c0f\u4e14\u4f4d\u4e8e\u4e00\u4e2a\u56fd\u5bb6\uff0c\u90a3\u4e48\u8fd9\u4e00\u9636\u6bb5\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u53ef\u80fd\u6709\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u548c\u4ea7\u54c1\u6240\u6709\u8005\u6bcf\u5929\u90fd\u5728\u4f7f\u7528 Google Analytics data\u3002\u73b0\u5728\uff0c\u60a8\u5df2\u7ecf\u719f\u6089\u4e86\u6bcf\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u7684\u9700\u6c42\uff1b\u8fd9\u5c06\u6709\u52a9\u4e8e\u60a8\u8bc4\u4f30 data \u7684\u77ed\u671f\u548c\u957f\u671f\u4f7f\u7528\u60c5\u51b5\u3002\u6839\u636e\u60a8\u7684\u63a2\u7d22\u7ed3\u679c\uff0c\u51b3\u5b9a\u5bf9 data \u6536\u96c6\u6846\u67b6\u91c7\u7528\u96c6\u4e2d\u5f0f\u8fd8\u662f\u5206\u6563\u5f0f\u65b9\u6cd5\u81f3\u5173\u91cd\u8981\u3002\u60a8\u5e94\u8be5\u95ee\u81ea\u5df1\u7684\u95ee\u9898\u5305\u62ec\u201c\u6211\u7684\u4e1a\u52a1 KPI \u548c\u8981\u6c42\u5728\u6bcf\u4e2a\u5e02\u573a\u90fd\u76f8\u4f3c\u5417\uff1f\u201d\u4ee5\u53ca \u201c\u5728\u8bbe\u7f6e\u65b0\u7684 GA4 \u5c5e\u6027\u65f6\uff0c\u6211\u4eec\u5e94\u8be5\u4e3a\u6bcf\u4e2a\u5e02\u573a\u7559\u51fa\u591a\u5c11\u4e2a\u6027\u5316\u7a7a\u95f4\uff1f<\/p>\n<p><strong><strong>2.\u8bbe\u8ba1<\/strong><\/strong><br \/>\n\u63a2\u7d22\u9636\u6bb5\u5b8c\u6210\u540e\uff0c\u5c31\u5230\u4e86\u8fc1\u79fb\u7684\u6838\u5fc3\u9636\u6bb5\uff1aGA4 \u7684\u8bbe\u8ba1\u3002\u8fd9\u662f\u91cd\u65b0\u601d\u8003 data \u548c\u91cd\u65b0\u8bbe\u8ba1\u5206\u6790\uff08\u5982\u6709\u5fc5\u8981\uff09\u7684\u7406\u60f3\u65f6\u673a\u3002\u4f7f\u7528\u65b0\u5de5\u5177\u91cd\u65b0\u5f00\u59cb\u662f\u63d0\u9ad8 data \u6210\u719f\u5ea6\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u6b64\u5916\uff0c\u91cd\u65b0\u8bbe\u8ba1\u60a8\u7684\u5206\u6790\u6218\u7565\u4e5f\u662f\u4e00\u4e2a\u673a\u4f1a\uff0c\u53ef\u4ee5\u6539\u8fdb\u60a8\u6536\u96c6\u3001\u5206\u6790\u548c\u5904\u7406 data \u7684\u65b9\u5f0f\u3002\u786e\u4fdd\u60a8\u7684 data \u57fa\u7840\u8bbe\u65bd\u5177\u6709\u53ef\u6269\u5c55\u6027\u4e5f\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u8fd9\u6837\u624d\u80fd\u786e\u4fdd\u60a8\u6709\u6548\u5730\u5904\u7406\u5411\u65b0\u5de5\u5177\u7684\u8fc1\u79fb\u4ee5\u53ca data \u6536\u96c6\u7684\u540e\u7eed\u589e\u957f\u3002\u6709\u5173\u6b64\u9636\u6bb5\u7684\u66f4\u591a\u8be6\u60c5\uff0c\u8bf7\u53c2\u9605\u4ee5\u4e0b\u90e8\u5206\u3002.<\/p>\n<p><strong><strong>3.\u901a\u8fc7<\/strong><\/strong><br \/>\n\u5728\u91c7\u7528\u9636\u6bb5\uff0c\u91cd\u8981\u7684\u662f\u8981\u5efa\u7acb\u4e00\u4e2a\u4fe1\u4efb\u793e\u533a\uff0c\u9f13\u52b1\u4eba\u4eec\u91c7\u7528 GA4\u3002\u4e00\u4e9b\u91cd\u8981\u7684\u8003\u8651\u56e0\u7d20\u8981\u7262\u8bb0\u5728\u5fc3\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5c31\u6b63\u5728\u6536\u96c6\u7684 data \u53ca\u5176\u4f7f\u7528\u65b9\u5f0f\u8fdb\u884c\u516c\u5f00\u3001\u900f\u660e\u7684\u6c9f\u901a\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u5728\u793e\u533a\u6210\u5458\u4e4b\u95f4\u5efa\u7acb\u4fe1\u4efb\u548c\u7406\u89e3\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5411\u793e\u533a\u6210\u5458\u5ba3\u4f20\u4f7f\u7528 GA4 \u7684\u597d\u5904\uff0c\u5305\u62ec\u5982\u4f55\u5e2e\u52a9\u4ed6\u4eec\u66f4\u597d\u5730\u4e86\u89e3\u81ea\u5df1\u7684 audience \u5e76\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u63d0\u4f9b\u8d44\u6e90\u548c\u652f\u6301\uff0c\u5e2e\u52a9\u793e\u533a\u6210\u5458\u5b66\u4e60\u5982\u4f55\u6709\u6548\u4f7f\u7528 GA4\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u57f9\u8bad\u6750\u6599\u3001\u6559\u7a0b\u548c\u4e13\u5bb6\u652f\u6301\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u9f13\u52b1\u793e\u533a\u6210\u5458\u5206\u4eab\u81ea\u5df1\u4f7f\u7528 Google Analytics \u7684\u7ecf\u9a8c\u548c\u89c1\u89e3\u3002\u8fd9\u6709\u52a9\u4e8e\u5efa\u7acb\u793e\u533a\u610f\u8bc6\uff0c\u9f13\u52b1\u5176\u4ed6\u4eba\u53c2\u4e0e\u8fdb\u6765\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5b9a\u671f\u5ba1\u67e5\u548c\u66f4\u65b0\u5206\u6790\u6218\u7565\uff0c\u786e\u4fdd\u5176\u7ee7\u7eed\u6ee1\u8db3\u793e\u533a\u7684\u9700\u6c42\uff0c\u5e76\u89e3\u51b3\u53ef\u80fd\u51fa\u73b0\u7684\u4efb\u4f55\u95ee\u9898\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p><strong>4.\u52a0\u5f3a<\/strong><br \/>\n\u4e00\u65e6\u60a8\u7684\u7ec4\u7ec7\u5e7f\u6cdb\u91c7\u7528\u4e86 data \u6280\u672f\uff0c\u5c31\u5e94\u8be5\u5f00\u59cb\u6536\u96c6\u793e\u533a\u548c\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\u7684\u53cd\u9988\u610f\u89c1\u3002\u8fd9\u6837\u505a\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u52a0\u5f3a data \u6536\u96c6\u6846\u67b6\u3001\u8fdb\u884c\u8c03\u6574\u5e76\u627e\u5230\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002.<br \/>\n\u8fd9\u4e2a\u9636\u6bb5\u5e94\u8be5\u7528\u6765\u66f4\u65b0\u4f60\u6b63\u5728\u6536\u96c6\u7684\u4e8b\u4ef6\uff0c\u6216\u521b\u5efa\u65b0\u7684\u63a2\u7d22\u548c\u5b9a\u5236 GA4 \u754c\u9762\u3002\u5b9a\u671f\u5ba1\u67e5\u8fd8\u6709\u52a9\u4e8e\u4e86\u89e3\u4f55\u65f6\u6dfb\u52a0\u65b0\u529f\u80fd\uff0c\u4f8b\u5982\u901a\u8fc7\u5b9e\u65bd \"\u540c\u610f\u6a21\u5f0f\"\uff0c\u5e2e\u52a9\u60a8\u5145\u5206\u5229\u7528 GA4 \u5efa\u6a21\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u81ea\u5b9a\u4e49\u548c\u547d\u540d\u7ea6\u5b9a<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p>\u5f53\u8fc1\u79fb\u5230 GA4 \u65f6\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u91c7\u7528\u6807\u51c6\u5316\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u9644\u52a0\u503c\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u7075\u6d3b\u5b9a\u5236\u60a8\u7684\u8bbe\u7f6e\u3002.<\/p>\n<p>\u6807\u51c6\u5316\u548c\u7075\u6d3b\u6027\u662f data \u7684\u91cd\u8981\u8003\u8651\u56e0\u7d20\u3002\u4e00\u65b9\u9762\uff0c\u6807\u51c6\u5316\u6709\u52a9\u4e8e\u786e\u4fdd\u4e00\u81f4\u5730\u6536\u96c6\u548c\u5206\u6790 data\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u53ef\u9760\u3001\u66f4\u51c6\u786e\u7684\u89c1\u89e3\u3002\u4e00\u65b9\u9762\uff0c\u6807\u51c6\u5316\u6709\u52a9\u4e8e\u786e\u4fdd data \u7684\u6536\u96c6\u548c\u5206\u6790\u4fdd\u6301\u4e00\u81f4\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u53ef\u9760\u3001\u66f4\u51c6\u786e\u7684\u6d1e\u5bdf\u529b\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u6807\u51c6\u5316\u53ef\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e data \u4e2d\u51fa\u73b0\u9519\u8bef\u6216\u4e0d\u4e00\u81f4\u7684\u98ce\u9669\uff0c\u6709\u52a9\u4e8e\u63d0\u9ad8\u7ec4\u7ec7\u7684 data \u6210\u719f\u5ea6\uff0c\u5e76\u4e3a reports \u5e26\u6765\u7edf\u4e00\u6027\u3002.<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u7075\u6d3b\u6027\u5bf9\u4e8e\u7eb3\u5165\u65b0\u7684 data \u6765\u6e90\u548c\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\u548c\u76ee\u6807\u540c\u6837\u91cd\u8981\u3002\u7075\u6d3b\u6027\u5bf9\u4e8e\u786e\u4fdd\u7ec4\u7ec7\u7684 data \u7ba1\u7406\u6d41\u7a0b\u957f\u671f\u4fdd\u6301\u76f8\u5173\u6027\u548c\u6709\u6548\u6027\u81f3\u5173\u91cd\u8981\u3002.<\/p>\n<p>\u5728\u6807\u51c6\u5316\u548c\u7075\u6d3b\u6027\u4e4b\u95f4\u53d6\u5f97\u9002\u5f53\u7684\u5e73\u8861\u5bf9\u4e8e data \u7684\u672a\u6765\u662f\u5fc5\u8981\u7684\u3002\u5728\u5141\u8bb8\u591a\u4e2a GA4 \u5c5e\u6027\u5177\u6709\u7565\u5fae\u4e0d\u540c\u7684\u8bbe\u7f6e\u548c\u4e8b\u4ef6\u65f6\uff0c\u6216\u5728\u5e2e\u52a9\u5f53\u5730\u673a\u6784\u5b9e\u65bd\u81ea\u5df1\u7684\u4e8b\u4ef6\u548c\u53c2\u6570\u65f6\uff0c\u90fd\u5e94\u8003\u8651\u5230\u8fd9\u4e00\u70b9\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u7ec4\u7ec7\u6d3b\u52a8\u7684\u6700\u4f73\u505a\u6cd5<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p><strong>1.\u7c92\u5ea6<\/strong><br \/>\nGA4 \u53ef\u8ba9\u60a8\u53d7\u76ca\u4e8e\u65b0\u7684\u3001\u66f4\u7cbe\u7ec6\u7684 data \u6a21\u578b\uff0c\u4f8b\u5982\uff0c\u901a\u8fc7\u4f7f\u7528\u4e3a\u4e8b\u4ef6\u6dfb\u52a0\u989d\u5916\u4fe1\u606f\u7684\u53c2\u6570\uff0c\u91cd\u65b0\u8bbe\u8ba1\u60a8\u7684 reports\u3002.<\/p>\n<p>\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u6709\u7528\u6237\u53ef\u4ee5\u63d0\u4ea4\u7684\u5728\u7ebf\u8868\u5355\uff0c\u60a8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u53c2\u6570\u6765\u8ddf\u8e2a\u4fe1\u606f\uff0c\u5982 form_id\u3001form_type \u548c form_name\uff0c\u8fd9\u5c06\u4e3a\u60a8\u7684\u6240\u6709 reports \u589e\u52a0\u66f4\u591a\u4ef7\u503c\u3002\u8003\u8651\u5982\u4f55\u6784\u5efa\u548c\u4f7f\u7528 reports \u548c\u4eea\u8868\u76d8\u4e5f\u5f88\u5173\u952e\uff0c\u56e0\u4e3a\u5728\u6d3b\u52a8\u6784\u5efa\u9636\u6bb5\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u4e1a\u52a1\u9700\u6c42\u548c\u8f6c\u5316\u7387\u4e2a\u6027\u5316 GA4\u3002.<br \/>\n\u7531\u4e8e GA4 \u653e\u5f03\u4e86\u4e8b\u4ef6\u7c7b\u522b\u3001\u64cd\u4f5c\u548c\u6807\u7b7e\u7684\u6982\u5ff5\uff0c\u56e0\u6b64\u5b83\u63d0\u4f9b\u4e86\u975e\u5e38\u7406\u60f3\u7684\u65b0\u7075\u6d3b\u6027\uff0c\u4f46\u91cd\u8981\u7684\u662f\u8981\u8bb0\u4f4f\u907f\u514d\u4f7f\u7528\u7c7b\u4f3c\u7684\u53c2\u6570\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u4f7f\u7528\u6237\u66f4\u96be\u91c7\u7528\u65b0\u7684 data \u6a21\u578b\u3002.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"250\" height=\"183\" title=\"\u6587\u7ae0 Angelo 1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27250%27%20height%3D%27183%27%20viewBox%3D%270%200%20250%20183%27%3E%3Crect%20width%3D%27250%27%20height%3D%27183%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Article-Angelo-1-e1673266541123.png\" alt class=\"lazyload img-responsive wp-image-68616\"\/><\/span><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><p><strong>2.\u53ef\u6269\u5c55\u6027<\/strong><br \/>\n\u4e3a\u4e86\u4f7f\u60a8\u7684\u65b0\u8bbe\u7f6e\u5177\u6709\u53ef\u6269\u5c55\u6027\uff0c\u5728\u8bbe\u8ba1\u4e8b\u4ef6\u7ed3\u6784\u65f6\u4fdd\u6301\u7075\u6d3b\u7684\u65b9\u6cd5\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u610f\u5473\u7740\u5728\u4f7f\u7528\u53c2\u6570\u65f6\u5141\u8bb8\u4e00\u4e9b\u5b9a\u5236\uff0c\u6216\u5b9a\u4e49\u4e00\u4e2a\u8003\u8651\u5230\u4e0d\u540c\u60c5\u51b5\u7684\u547d\u540d\u60ef\u4f8b\u3002\u4f8b\u5982\uff0c\u5728 Artefact\uff0c\u6211\u4eec\u4f7f\u7528\u7684\u65b9\u6cd5\u662f\u5728\u4e8b\u4ef6\u540d\u79f0\u672b\u5c3e\u52a0\u5165\u7528\u6237\u91c7\u53d6\u7684\u884c\u52a8\u4f5c\u4e3a\u52a8\u8bcd\uff1b\u8fd9\u53ef\u4ee5\u6839\u636e\u4e92\u52a8\u60c5\u51b5\u8fdb\u884c\u66f4\u6539\u3002.<\/p>\n<p>\u53e6\u5916\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cGoogle Analytics \u4e2d\u7684\u53c2\u6570\u53ef\u4ee5\u91cd\u590d\u7528\u4e8e\u591a\u4e2a\u4e8b\u4ef6\u3002\u5728\u4e0a\u9762\u7684\u793a\u4f8b\u4e2d\uff0c\u53c2\u6570 <em>\u8868\u683c\u7c7b\u578b<\/em>, \u53ef\u4ee5\u7b80\u5355\u5730\u5c06\u5176\u53d8\u4e3a\u7c7b\u578b\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u5c06\u5176\u6dfb\u52a0\u5230\u5176\u4ed6\u4e8b\u4ef6\u4e2d\u3002\u7136\u540e\uff0c\u8be5\u53c2\u6570\u53ef\u914d\u7f6e\u4e3a\u81ea\u5b9a\u4e49\u7ef4\u5ea6\uff0c\u5176\u503c\u5c06\u52a8\u6001\u586b\u5145\u5230\u76f8\u5173\u4e8b\u4ef6\u4e2d\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-transform:none;\"><p><strong>3.\u907f\u514d\u5197\u4f59<\/strong><br \/>\n\u5728\u8bbe\u8ba1\u5411 GA4 \u8fc1\u79fb\u65f6\uff0c\u60a8\u5e94\u8bb0\u4f4f\u9ad8\u5361\u7247\u6027\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff0c\u4ee5\u907f\u514d\u5728\u62a5\u544a\u4e2d\u51fa\u73b0\u53ea\u663e\u793a\u503c\u2018\uff08\u5176\u4ed6\uff09\u2019\u7684\u884c\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cGA4 \u5bf9\u5355\u4e2a\u7ef4\u5ea6\u6ca1\u6709\u9650\u5236\uff0c\u4f46\u6dfb\u52a0\u5230\u6bcf\u4e2a\u7ef4\u5ea6\u7684\u503c\u4f1a\u5f71\u54cd\u60a8\u7684 reports\u3002\u4f8b\u5982\uff0c\u4e3a\u907f\u514d\u5197\u4f59\uff0c\u60a8\u5e94\u8be5<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u907f\u514d\u5728\u81ea\u5b9a\u4e49\u7ef4\u5ea6\u4e2d\u4f7f\u7528\u6bcf\u4e2a\u7528\u6237\u7684\u552f\u4e00 ID\uff1b;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u907f\u514d\u4e3a\u6bcf\u4e2a\u4f1a\u8bdd\u4f7f\u7528\u552f\u4e00 ID \u7684\u81ea\u5b9a\u4e49\u7ef4\u5ea6\uff1b;<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u907f\u514d\u53d1\u9001\u65f6\u95f4\u6233\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p>\u4e0d\u8fc7\uff0c\u5982\u679c\u60a8\u786e\u5b9e\u9047\u5230\u4e86\u663e\u793a\u2018\uff08\u5176\u4ed6\uff09\u2019\u884c\u7684\u62a5\u544a\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 \"\u63a2\u7d22\"\uff0c\u5728\u8fd9\u91cc\u60a8\u53ef\u4ee5\u8bf7\u6c42\u8fdb\u884c\u672a\u53d6\u6837\u63a2\u7d22\u3002.<\/p>\n<p>\u9ad8\u5361\u7247\u6027\u5bf9 reports \u6709\u4e0d\u540c\u7684\u5f71\u54cd\uff1a\u9ed8\u8ba4\u7684 reports \u662f\u4e3a\u8f83\u5c0f\u7684\u8868\u683c\uff08\u6700\u591a 50K \u884c\uff09\u8bbe\u8ba1\u7684\uff0c\u800c\u63a2\u7d22\u5219\u6709\u66f4\u9ad8\u7684\u9650\u5236\uff08Google Analytics \u6807\u51c6\u7248\u4e2d\u6700\u591a 1000 \u4e07\u4e2a\u4e8b\u4ef6\uff0c\u4f01\u4e1a\u7248\u4e3a 1B \u4e2a\u4e8b\u4ef6\uff09\uff0c\u4ece\u800c\u964d\u4f4e\u4e86\u8fbe\u5230\u884c\u6570\u9650\u5236\u7684\u53ef\u80fd\u6027\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u8fc1\u79fb\u5230 GA4 \u7684\u4e09\u4e2a\u6210\u529f\u8981\u70b9<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8bf7\u8bb0\u4f4f\uff0c\u4ece Universal Analytics \u8fc1\u79fb\u5230 GA4 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\u8ddf\u8e2a\u8bbe\u7f6e\u65f6\uff0c\u60a8\u5e94\u59cb\u7ec8\u7262\u8bb0\u5c06\u60a8\u4f01\u4e1a\u5f53\u524d\u548c\u672a\u6765\u7684\u4e8b\u4ef6\u548c\u8f6c\u6362\u8003\u8651\u5728\u5185\uff1b\u8fd9\u610f\u5473\u7740\u5728\u60a8\u7684\u547d\u540d\u60ef\u4f8b\u4e2d\u5141\u8bb8\u7075\u6d3b\u4f7f\u7528\u53c2\u6570\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5982\u679c\u60a8\u662f\u5927\u578b\u8de8\u56fd\u516c\u53f8\u7684\u4e00\u5458\uff0c\u91c7\u7528\u65b0\u7684\u5206\u6790\u5de5\u5177\u4f1a\u5e26\u6765\u5404\u79cd\u4e0d\u540c\u7684\u6311\u6218\uff0c\u5982\u5c06 reports \u9002\u5e94\u4e8e\u65b0\u7684 data \u6536\u96c6\u6a21\u578b\uff0c\u4ee5\u53ca\u914d\u7f6e\u65b0\u5de5\u5177\u4ee5\u6ee1\u8db3\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u901a\u8fc7\u5e94\u7528\u672c\u535a\u5ba2\u5206\u4eab\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u60a8\u5c06\u80fd\u591f\u8ba9 GA4 \u4e3a\u60a8\u7684\u4e1a\u52a1\u670d\u52a1\uff0c\u800c\u4e0d\u662f\u76f8\u53cd\u3002.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-transform:none;\"><p>\u5982\u679c\u60a8\u5bf9\u8fc1\u79fb\u81f3 GA4 \u6709\u4efb\u4f55\u7591\u95ee\uff0c\u8bf7\u968f\u65f6\u901a\u8fc7 angelo.cappa@artefact.com \u4e0e\u6211\u8054\u7cfb\u3002<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.artefact.com\/zh\/contact-us\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u8054\u7cfb\u9875\u9762<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8fc1\u79fb\u5230 GA4 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