{"id":68649,"date":"2023-01-17T08:50:18","date_gmt":"2023-01-17T08:50:18","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=68649"},"modified":"2024-09-20T17:45:54","modified_gmt":"2024-09-20T16:45:54","slug":"four-steps-to-attain-fan-insights-through-advanced-data-marketing","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/four-steps-to-attain-fan-insights-through-advanced-data-marketing\/","title":{"rendered":"\u901a\u8fc7\u5148\u8fdb\u7684 Data \u8425\u9500\u83b7\u5f97\u7c89\u4e1d\u6d1e\u5bdf\u7684\u56db\u4e2a\u6b65\u9aa4"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Melanie-Ngo-.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Melanie Ngo<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u7f8e\u56fd Artefact \u54a8\u8be2\u7ecf\u7406<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\"><p>Data \u548c\u5206\u6790\u5728\u4f53\u80b2\u754c\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u6536\u96c6\u3001\u5206\u6790\u548c\u4e86\u89e3\u4e0e\u8fd0\u52a8\u8868\u73b0\u76f8\u5173\u7684\u7edf\u8ba1\u6570\u636e\u548c\u5176\u4ed6 data \u4e0d\u4ec5\u80fd\u4e3a\u6559\u7ec3\u3001\u8bad\u7ec3\u5458\u3001\u5bf9\u9635\u7403\u961f\u548c\u8fd0\u52a8\u5458\u672c\u8eab\u63d0\u4f9b\u6d1e\u5bdf\u529b\uff0c\u800c\u4e14\u4e5f\u662f\u4e00\u4e2a\u4fe1\u606f\u5b9d\u5e93\uff0c\u53ef\u7528\u4e8e\u63d0\u5347\u6d88\u8d39\u8005\/\u7c89\u4e1d\u4f53\u9a8c\uff0c\u4ece\u68a6\u5e7b\u8054\u8d5b\u9009\u79c0\u5230\u53cb\u597d\u8fa9\u8bba\u3002\u4f46\u662f\uff0c\u5982\u679c\u6211\u4eec\u80fd\u53cd\u5176\u9053\u800c\u884c\u4e4b\uff0c\u6536\u96c6\u4f53\u80b2\u8ff7\u81ea\u5df1\u7684\u76f8\u540c\u4fe1\u606f\uff0c\u4e86\u89e3\u4ed6\u4eec\u5bf9\u81ea\u5df1\u559c\u7231\u7684\u7403\u961f\u3001\u7403\u5458\u548c\u573a\u9986\u7684\u4e86\u89e3\u3001\u559c\u6b22\u548c\u504f\u597d\uff0c\u90a3\u53c8\u4f1a\u600e\u6837\u5462\uff1f  <\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>\u5ba2\u6237 data \u662f\u6574\u4e2a\u4ef7\u503c\u94fe\u4e2d\u7684\u73cd\u8d35\u5546\u54c1\uff0c\u5b83\u6709\u8bb8\u591a\u7528\u9014\uff0c\u53ef\u7528\u4e8e\u6269\u5927\u7c89\u4e1d\u7fa4\uff0c\u540c\u65f6\u521b\u9020\u6709\u610f\u4e49\u7684\u72ec\u7279\u4f53\u9a8c\u3002\u5728\u8ba8\u8bba\u56e2\u961f\u548c\u7f51\u7ad9\u5982\u4f55\u5229\u7528 data \u4e4b\u524d\uff0c\u6211\u4eec\u9700\u8981\u4e86\u89e3\u5982\u4f55\u83b7\u5f97\u5b83\u3002.<\/p>\n<p><strong>\u5c3d\u7ba1 90% \u7684\u8425\u9500\u4eba\u5458\u90fd\u8ba4\u4e3a\uff0c\u5728\u6240\u6709\u63a5\u89e6\u70b9\u5b9e\u73b0\u5355\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\u5bf9\u8425\u9500\u6210\u529f\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u53ea\u6709 6% \u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u4ed6\u4eec\u80fd\u591f\u505a\u5230\u8fd9\u4e00\u70b9\u3002.\u00a0<\/strong><\/p>\n<p>\u8fd1\u5e74\u6765\uff0c\u65e0\u8bba\u662f\u7531\u4e8e\u7acb\u6cd5\uff0c\u8fd8\u662f\u66f4\u91cd\u8981\u7684\u662f\u7531\u4e8e\u5ba2\u6237\u5bf9\u54c1\u724c\u5982\u4f55\u5229\u7528\u5176\u4e2a\u4eba data \u7684\u770b\u6cd5\uff0c\u4f01\u4e1a\u90fd\u770b\u5230\u4e86 data \u683c\u5c40\u7684\u8f6c\u53d8\u3002. <strong>\u53ea\u6709<a href=\"https:\/\/venturebeat.com\/enterprise-analytics\/report-only-40-of-users-trust-brands-to-use-their-data-responsibly\/\" target=\"_blank\" rel=\"noopener\"> \u6d88\u8d39\u8005\u7684 40%<\/a> \u76ee\u524d\u4fe1\u4efb\u54c1\u724c\u4ee5\u8d1f\u8d23\u4efb\u7684\u65b9\u5f0f\u4f7f\u7528\u5176 data<\/strong>. .\u7cbe\u660e\u7684\u8425\u9500\u4eba\u5458\u610f\u8bc6\u5230\uff0c\u8981\u5728\u5404\u4e2a\u63a5\u89e6\u70b9\u5efa\u7acb\u7edf\u4e00\u3001\u4e92\u8054\u7684\u7403\u8ff7\u89c6\u56fe\u5df2\u4e0d\u518d\u662f\u4e00\u4ef6\u5bb9\u6613\u7684\u4e8b\u3002\u5982\u4eca\uff0c\u54c1\u724c\u5fc5\u987b\u5728\u4e00\u4e2a\u7531\u5177\u6709\u4e0d\u540c\u6743\u9650\u7684\u56f4\u5899\u82b1\u56ed\u548c\u64cd\u4f5c\u7cfb\u7edf\u7ec4\u6210\u7684\u590d\u6742\u7f51\u7edc\u4e2d\u6e38\u5203\u6709\u4f59\uff0c\u800c\u5176\u4e2d\u5927\u90e8\u5206\u90fd\u662f\u7531\u6d88\u8d39\u8005\u63a7\u5236\u7684\uff0c\u6216\u8005\u8bf4\u662f\u7531\u4f53\u80b2\u8ff7\u63a7\u5236\u7684\u3002\u4e3a\u4e86\u5f00\u59cb\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u5e76\u786e\u4fdd\u9762\u5411\u672a\u6765\u7684 data \u6218\u7565\uff0c\u54c1\u724c\u9700\u8981\u91c7\u53d6\u56db\u4e2a\u5173\u952e\u6b65\u9aa4\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u638c\u63e1\u81ea\u5df1\u7684 data<\/strong> \u901a\u8fc7\u6536\u96c6\u5c3d\u53ef\u80fd\u591a\u7684\u96f6\u65b9 (0P) data\uff08\u7531\u7528\u6237\u4e3b\u52a8\u9009\u62e9\u548c\u63d0\u4f9b\u7684 data\uff09\u548c first-party (1P) data\uff08\u901a\u8fc7\u81ea\u6709\u6e20\u9053\u6536\u96c6\u7684 data\uff09\u3002\u8fd9\u5c06\u5e2e\u52a9\u54c1\u724c\u4e86\u89e3\u7403\u8ff7\u5982\u4f55\u9009\u62e9\u4e0e\u4ed6\u4eec\u559c\u7231\u7684\u8fd0\u52a8\u961f\u3001\u7403\u5458\u548c\u73b0\u573a\u6d3b\u52a8\u8fdb\u884c\u4e92\u52a8\uff0c\u4ece\u800c\u542f\u52a8\u54c1\u724c\u4e0e\u7403\u8ff7\u7684\u5173\u7cfb\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u786e\u5b9a\u5e76\u63a2\u7d22\u6218\u7565\u6027\u7b2c\u4e8c\u65b9 (2P) data \u5408\u4f5c\u4f19\u4f34\u5173\u7cfb<\/strong>. .\u5bf9\u4e8e\u4f53\u80b2\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u53ef\u80fd\u5c31\u50cf\u4e0e\u4e3b\u573a\u5408\u4f5c\u4ee5\u4e86\u89e3\u7ebf\u4e0a\u7ebf\u4e0b\u7403\u8ff7\u884c\u4e3a\u548c\u504f\u597d\u7684\u5dee\u5f02\u4e00\u6837\u76f4\u89c2\u3002\u589e\u52a0\u6709\u610f\u4e49\u7684 2P data \u53ef\u4ee5\u5e2e\u52a9\u4f53\u80b2\u4ea7\u4e1a\u5f25\u5408\u8fd9\u4e00\u5dee\u8ddd\uff0c\u4e3a\u4e24\u4e2a\u9886\u57df\u521b\u9020\u72ec\u7279\u7684\u4f53\u9a8c\uff0c\u540c\u65f6\u6536\u96c6\u5b9d\u8d35\u7684\u989d\u5916 data \u3002\u4e8b\u5b9e\u4e0a,<a href=\"https:\/\/www.merkle.com\/news-and-events\/press-releases\/2021\/merkle-forecasts-important-considerations-marketers-its-2021-q1\" target=\"_blank\" rel=\"noopener\"> \u8fd1\u4e00\u534a\uff0849%\uff09\u7684\u8425\u9500\u4eba\u5458<\/a> \u8ba4\u4e3a 2P data \u4f19\u4f34\u5173\u7cfb\u662f\u4e00\u4e2a\u9ad8\u5ea6\u4f18\u5148\u4e8b\u9879\u3001, <strong>\u5f53<a href=\"https:\/\/www.stateofdigitalpublishing.com\/insights\/future-identity-solutions\/\" target=\"_blank\" rel=\"noopener\"> \u8425\u9500\u4eba\u5458\u7684 60%<\/a> \u672a\u6765\u5c06\u4f9d\u8d56\u591a\u4e2a data \u89e3\u51b3\u65b9\u6848\u3002.<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u540c\u65f6\u5229\u7528\u6982\u7387\u6a21\u578b\u548c\u786e\u5b9a\u6027\u6a21\u578b <\/strong>\u4ee5\u5efa\u7acb\u7edf\u4e00\u7684\u6d88\u8d39\u8005\u89c6\u56fe\u3002\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u66f4\u597d\u5730\u4e86\u89e3\u60c5\u51b5\uff0c\u8fd8\u80fd\u901a\u8fc7\u540c\u610f\u8bbf\u95ee\u4ee5\u4e0b\u5185\u5bb9\u589e\u52a0\u66f4\u591a\u80cc\u666f\u4fe1\u606f <strong>\u7b2c\u4e09\u65b9\uff083P\uff09 data<\/strong> \u6218\u7565\u6027\u5730\u4e0e\u7c89\u4e1d\u63a5\u89e6\u548c\u4ea4\u6d41\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Apply \u4eba\u5de5\u667a\u80fd\/\u4eba\u5de5\u667a\u80fd\u52a0\u6df1\u5bf9\u5ba2\u6237\u7684\u4e86\u89e3 <\/strong>\u5e76\u901a\u8fc7\u5148\u8fdb\u7684\u5206\u6790\u6280\u672f\u63d0\u9ad8\u4ed6\u4eec\u5bf9 audience \u7684\u4e86\u89e3\u3002\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u80fd\u591f\u81ea\u52a8\u5316\u548c\u4e2a\u6027\u5316\u4fe1\u606f\uff0c\u540c\u65f6\u5b9e\u65f6\u4f18\u5316\u548c\u6d4b\u91cf\u4fe1\u606f\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p>\u968f\u7740 cookies \u7684\u5373\u5c06\u6d88\u4ea1\uff0c\u54c1\u724c\u5fc5\u987b\u5f00\u59cb\u4f18\u5148\u8003\u8651\u5176 audience data \u6218\u7565\uff0c\u5229\u7528\u5e76<a href=\"https:\/\/www.artefact.com\/zh\/blog\/1st-party-data-sg\/\"> \u5229\u7528 1P data<\/a>. .\u8fd9\u5c06\u786e\u4fdd\u4ed6\u4eec\u73b0\u5728\u5c31\u4ee5\u9690\u79c1\u5b89\u5168\u548c\u5408\u89c4\u7684\u65b9\u5f0f\u4e3a\u672a\u6765\u7684\u4e1a\u52a1\u505a\u597d\u51c6\u5907\uff0c\u56e0\u4e3a\u8fd9\u79cd\u8f6c\u53d8\u4f1a\u5bf9\u6574\u4e2a\u7ec4\u7ec7\u4ea7\u751f\u6a2a\u5411\u5f71\u54cd\u3002.<\/p>\n<p>\u968f\u7740\u4f53\u80b2\u8ff7\u5728\u5c4f\u5e55\u5185\u5916\u7684\u4f53\u9a8c\u5411\u65b0\u6280\u672f\uff08\u5982 NFT \u548c Metaverse\uff09\u53d1\u5c55\uff0c\u7403\u961f\u3001\u8fd0\u52a8\u5458\u548c\u573a\u9986\u5fc5\u987b\u786e\u4fdd\u4ed6\u4eec\u7684\u4f20\u64ad\u548c\u8425\u9500\u6218\u7565\u4e5f\u76f8\u5e94\u53d1\u5c55\u3002\u4f53\u80b2\u4ea7\u4e1a\u5fc5\u987b\u80fd\u591f\u4e3a\u6b63\u786e\u7684\u63a8\u5e7f\u6d3b\u52a8\u5411\u6b63\u786e\u7684\u4eba\u4f20\u9012\u6b63\u786e\u7684\u4fe1\u606f\uff0c\u800c\u4e0d\u4e86\u89e3\u7403\u8ff7\u7684\u9700\u6c42\u662f\u4e0d\u53ef\u80fd\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u3002.<\/p>\n<p>\u73b0\u5728\u662f\u4f53\u80b2\u4ea7\u4e1a\u5b9e\u65bd data \u4f18\u5148\u65b9\u6cd5\u7684\u65f6\u5019\u4e86\uff0c\u4ee5\u4fbf\u4e3a\u7403\u8ff7\u63d0\u4f9b\u65e0\u7f1d\u548c\u72ec\u7279\u7684\u4f53\u9a8c\u3002\u5c3d\u7ba1 cookie \u5e9f\u5f03\u65f6\u95f4\u63a8\u8fdf\uff0c\u4f46\u4ecd\u6709\u8bb8\u591a\u6280\u672f\u548c <a href=\"https:\/\/www.wsj.com\/articles\/metas-targeted-ad-model-faces-restrictions-in-europe-11670335772?mod=hp_lead_pos1\" target=\"_blank\" rel=\"noopener\">\u76d1\u7ba1\u9650\u5236<\/a> \u5f88\u5feb\u5c31\u4f1a\u5230\u6765\u3002\u5982\u679c\u4f53\u80b2\u54c1\u724c\u8425\u9500\u4eba\u5458\u73b0\u5728\u4e0d\u91c7\u53d6\u884c\u52a8\uff0c\u4ed6\u4eec\u5c31\u6709\u53ef\u80fd\u843d\u540e\u4e8e\u90a3\u4e9b\u6295\u8d44\u5e76\u4f18\u5148\u4f7f\u7528\u5148\u8fdb\u7684 data marketing \u6218\u672f\u548c\u5de5\u5177\u6765\u6d1e\u5bdf\u7c89\u4e1d\u7684\u8425\u9500\u4eba\u5458\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u6709\u53ef\u80fd\u635f\u5bb3\u7403\u8ff7\u4f53\u9a8c\uff0c\u4ece\u800c\u964d\u4f4e\u54c1\u724c\/\u7403\u961f\u7684\u4eb2\u548c\u529b\uff0c\u751a\u81f3\u5728\u6570\u5b57\u53c2\u4e0e\u548c\u6d3b\u52a8\u51fa\u5e2d\u65b9\u9762\u964d\u4f4e\u5fe0\u8bda\u5ea6\u3002\u54c1\u724c\u53ef\u4ee5\u4ece\u76d8\u70b9\u73b0\u6709\u7684 0P \u548c 1P data \u5f00\u59cb\uff0c\u8bc4\u4f30\u5176\u8d28\u91cf\uff08\u5373\u91cd\u590d\u6027\uff09\uff0c\u5e76\u6309\u7167\u4e0a\u8ff0\u56db\u4e2a\u5173\u952e\u6b65\u9aa4\u5f00\u59cb\u4f18\u5148\u8003\u8651\u5148\u8fdb\u7684 data marketing\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5982\u679c\u6211\u4eec\u80fd\u6536\u96c6\u4f53\u80b2\u8ff7\u7684\u4fe1\u606f\uff0c\u4e86\u89e3\u4ed6\u4eec\u559c\u6b22\u548c\u504f\u7231\u7684\u7403\u961f\u3001\u7403\u5458\u662f\u4ec0\u4e48\u6837\u5b50\u7684\u5462\uff1f  <\/p>","protected":false},"featured_media":68666,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-68649","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/68649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/68666"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=68649"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=68649"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=68649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}