{"id":69217,"date":"2023-03-28T12:35:55","date_gmt":"2023-03-28T11:35:55","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=69217"},"modified":"2024-09-23T14:28:35","modified_gmt":"2024-09-23T13:28:35","slug":"ai-growth-profit-hacking-at-friends-of-search-2023","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/ai-growth-profit-hacking-at-friends-of-search-2023\/","title":{"rendered":"2023 \u5e74\u641c\u7d22\u4e4b\u53cb\u4f1a\u8bae\u4e0a\u7684\u4eba\u5de5\u667a\u80fd\u4e0e\u589e\u957f\/\u5229\u6da6\u9ed1\u5ba2\u6280\u672f"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/03\/Karla-Swart.png\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u5361\u62c9-\u65af\u6c83\u7279<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>\u9ad8\u7ea7 SEA \u987e\u95ee<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/11\/nicolekuper.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u59ae\u53ef-\u5e93\u73c0<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>SEA &amp; Marketplaces \u9ad8\u7ea7\u987e\u95ee<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>\u4eba\u5de5\u667a\u80fd\u5bf9 PPC \u754c\u6709\u4ec0\u4e48\u5f71\u54cd\uff0c\u516c\u53f8\/\u8425\u9500\u4eba\u5458\u5982\u4f55\u9002\u5e94\u8fd9\u4e00\u77ac\u606f\u4e07\u53d8\u7684\u9886\u57df\uff1f\u8bf7\u53c2\u9605\u6211\u4eec\u5728 FOS23 \u4e0a\u7684\u6536\u83b7\u3002.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>\u641c\u7d22\u4e4b\u53cb\uff08FOS\uff09\u662f\u4e00\u9879\u4e00\u5e74\u4e00\u5ea6\u7684\u6d3b\u52a8\uff0c\u65e8\u5728\u5f3a\u8c03\u548c\u5e2e\u52a9\u641c\u7d22\u5e7f\u544a\u548c\u6709\u673a\u641c\u7d22\u7684\u53d1\u5c55\u3002\u4eca\u5e74\u662f\u5176\u6210\u7acb\u5341\u5468\u5e74\uff0c\u56e0\u6b64\u663e\u5f97\u683c\u5916\u7279\u522b\u3002\u53bb\u5e74\uff0c\u641c\u7d22\u73af\u5883\u7ecf\u5386\u4e86\u4e00\u4e2a\u663e\u8457\u7684\u589e\u957f\u9ad8\u5cf0\uff0c\u90e8\u5206\u539f\u56e0\u662f\u4eba\u5de5\u667a\u80fd\u7684\u5174\u8d77\u3002\u4eca\u5e74\u7684 \"\u641c\u7d22\u4e4b\u53cb \"\u7740\u91cd\u5f3a\u8c03\u4e86\u8fd9\u4e00\u589e\u957f\uff0c\u5373\u641c\u7d22\u4e13\u5bb6\/\u5e7f\u544a\u5546\u5982\u4f55\u5728\u8fd9\u4e00\u77ac\u606f\u4e07\u53d8\u7684\u9886\u57df\u4e2d\u6210\u957f\u3001\u9002\u5e94\u548c\u521b\u65b0\u3002.<\/p>\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u4eba\u5de5\u667a\u80fd\u5bf9 PPC \u8425\u9500\u754c\u7684\u5f71\u54cd\uff0c\u4ee5\u53ca\u516c\u53f8\u548c\u8425\u9500\u4eba\u5458\u5982\u4f55\u9002\u5e94\u8fd9\u4e00\u4e0d\u65ad\u53d8\u5316\u7684\u9886\u57df\u3002\u6211\u4eec\u8fd8\u8ba8\u8bba\u4e86 Artefact \u7684\u4e00\u4e9b\u4e3b\u8981\u6536\u83b7\uff0c\u4ee5\u53ca\u6211\u4eec\u5bf9\u9002\u5e94\u8fd9\u4e00\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883\u7684\u5efa\u8bae\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6210\u4e3a\u66f4\u597d\u7684 PPC \u8425\u9500\u4eba\u5458<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Frederick Valleays \u8bf4\uff0c\u968f\u7740 ChatGPT \u7684\u53d1\u5e03\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u4e00\u4e2a \u201c\u5206\u6c34\u5cad\u201d\u3002\u5f17\u96f7\u5fb7\u91cc\u514b-\u74e6\u5c14\u83b1\u65af\u8bf4\uff1a\"\u867d\u7136\u8fd9\u5bf9\u6211\u4eec\u884c\u4e1a\u5185\u7684\u4eba\u6765\u8bf4\u4ee4\u4eba\u62c5\u5fe7\uff0c\u4f46\u6211\u4eec\u7684\u5de5\u4f5c\u8fd8\u4e0d\u4f1a\u6210\u4e3a\u591a\u4f59\u3002\u8fd9\u53ea\u662f\u56e0\u4e3a\u6280\u672f\u8fd8\u4e0d\u591f\u53d1\u8fbe\u3002\u8981\u8ba9\u6280\u672f\u4ea7\u751f\u4f60\u60f3\u8981\u7684\u7ed3\u679c\uff0c\u9700\u8981\u5927\u91cf\u7684\u6307\u5bfc\u3002\u4e0d\u8fc7\uff0c\u4f5c\u4e3a\u5e7f\u544a\u5546\uff0c\u5b83\u5df2\u7ecf\u53ef\u4ee5\u8ba9\u6211\u4eec\u7684\u751f\u6d3b\u8f7b\u677e\u8bb8\u591a\u3002\u6709\u4e86\u6b63\u786e\u7684\u63d0\u793a\uff0c\u8fd9\u9879\u6280\u672f\u5c06\u6539\u53d8\u5e7f\u544a\u7684\u65b9\u5f0f\u3002\u6211\u4eec\u5df2\u7ecf\u770b\u5230\uff0c\u4eba\u4eec\u7528\u5b83\u6765\u521b\u5efa\u5e7f\u544a\u6587\u6848\u3001\u5173\u952e\u8bcd\u5efa\u8bae\u548c\u5206\u7c7b\u3001\u521b\u5efa\u5e7f\u544a\u7ec4\u3001\u5426\u5b9a\u5217\u8868\u7b49\u3002\u968f\u7740\u6280\u672f\u7684\u53d1\u5c55\uff0c\u6211\u4eec\u5e0c\u671b\u5b83\u80fd\u6210\u4e3a\u4e00\u79cd\u5de5\u5177\uff0c\u8ba9\u6211\u4eec\u7684\u751f\u6d3b\u53d8\u5f97\u66f4\u8f7b\u677e\uff0c\u8ba9\u6211\u4eec\u6709\u66f4\u591a\u7684\u65f6\u95f4\u505a\u66f4\u91cd\u8981\u7684\u4e8b\u60c5\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5982\u4f55\u4f7f\u7528 ChatGPT \u4e3a\u60a8\u5e26\u6765\u76ca\u5904\u7684\u6700\u4f73\u5b9e\u8df5<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u8f93\u5165\u4f1a\u5f71\u54cd\u8f93\u51fa\uff1b\u4e0d\u8981\u8bf4\u5f97\u592a\u591a\u6216\u592a\u8be6\u7ec6\uff08\u7b97\u6cd5\u53ef\u80fd\u4f1a\u641e\u4e0d\u6e05\u695a\u4f60\u60f3\u8981\u7684\u7ed3\u679c\u662f\u4ec0\u4e48\uff0c\u4ece\u800c\u964d\u4f4e\u76f8\u5173\u6027\uff09\u3002<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u60a8\u65e0\u9700\uff08\u8fc7\u5ea6\uff09\u89e3\u91ca--\u7b97\u6cd5\u77e5\u9053\u60a8\u5728\u5bfb\u627e\u4ec0\u4e48<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>\u5982\u679c\u7ed3\u679c\u4e0d\u7b26\u5408\u60a8\u7684\u9700\u6c42\uff0c\u8bf7\u5c1d\u8bd5\u4e3e\u4f8b\u8bf4\u660e\uff08\u4f8b\u5982\uff0c\u5728\u5bfb\u627e 30 \u4e2a\u5b57\u7b26\u7684\u5e7f\u544a\u6807\u9898\u8f93\u51fa\u65f6\uff0c\u5728\u8f93\u5165\u4e2d\u6dfb\u52a0 30 \u4e2a\u5b57\u7b26\u7684\u793a\u4f8b\uff0c\u8ba9\u7b97\u6cd5\u77e5\u9053\u60a8\u5e0c\u671b\u7ed3\u679c\u662f\u4e00\u81f4\u7684\uff09<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>ChatGPT \u7684\u6570\u5b66\u5f88\u5dee\u3002\u522b\u6307\u671b\u5b83\u77e5\u9053\u4ec0\u4e48\u662f \u201830 \u4e2a\u5b57\u7b26\u2019\u3002\u56e0\u6b64\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e3e\u4f8b\u662f\u5173\u952e\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-6\"><p>\u6b64\u5916\uff0c\u672c\u6b21\u6d3b\u52a8\u7684\u7b2c\u4e8c\u5927\u4e3b\u9898\u662f\u5728\u5145\u5206\u5229\u7528\u7b2c\u4e00\u65b9 data \u7684\u540c\u65f6\u5b9e\u73b0\u589e\u957f\u4e0e\u76c8\u5229\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u63d0\u9ad8\u589e\u957f\u548c\u76c8\u5229\u80fd\u529b<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u5728\u5173\u4e8e Omoda \u7684\u6848\u4f8b\u4ecb\u7ecd\u4e2d\uff0cMichel Nienhuis \u548c Fleur Verwijs \u8ba8\u8bba\u4e86\u4ed6\u4eec\u5982\u4f55\u5229\u7528\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6765\u4f18\u5316\u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u9501\u5b9a\u76ee\u6807\u7528\u6237\uff0c\u4ee5\u5b9e\u73b0\u6700\u6709\u5229\u53ef\u56fe\u7684\u7ed3\u679c\uff0c\u540c\u65f6\u8fd8\u80fd\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\u3002\u4ed6\u4eec\u5c55\u793a\u4e86\u5982\u4f55\u6700\u7ec8\u9884\u6d4b\u51fa\u51c6\u786e\u7387\u8fbe\u5230 80% \u7684\u9000\u8d27\u7387\uff0c\u4ece\u800c\u9884\u6d4b\u51fa\u9500\u552e\u7684\u5b9e\u9645\u4ef7\u503c\u3002\u4e3a\u6b64\uff0c\u4ed6\u4eec\u6839\u636e first-party \u548c\u5386\u53f2 data \u521b\u5efa\u4e86\u4e00\u4e2a\u8bc4\u5206\u6a21\u578b\uff0c\u7528\u4e8e\u8bc6\u522b\u8ba2\u5355\u7684\u9ad8\/\u4f4e\u9000\u8d27\u51e0\u7387\u3002\u4f8b\u5982\uff0c\u7528\u6237\u7684\u9000\u8d27\u5386\u53f2\u8bb0\u5f55\u3001\u67d0\u4e2a\u7c7b\u522b\u7684\u4ea7\u54c1\u6570\u91cf\u3001\u4e0d\u540c\u5c3a\u5bf8\u7684\u6570\u91cf\u3001\u4ed8\u6b3e\u65b9\u5f0f\u7b49\u3002\u7136\u540e\u5c06 data \u7528\u4e8e\u5e73\u53f0\u5185\u7684\u8425\u9500\u6d3b\u52a8\u4f18\u5316\u548c audience targeting\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">ROAS \u662f\u5426\u963b\u788d\u4e86\u60a8\u7684\u53d1\u5c55\uff1f<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u8d1d\u4e1d-\u594e\u683c\u5229\uff08Beth Quigley\uff09\u548c\u5e03\u5170\u767b-\u963f\u5c14\u9a6c\u514b\uff08Brendan Almack\uff09\u8ba8\u8bba\u4e86\u53ea\u5173\u6ce8 ROAS \u53ef\u80fd\u4f1a\u5982\u4f55\u963b\u788d\u60a8\u7684\u53d1\u5c55\u3002\u5c3d\u7ba1\u4f1a\u8bae\u7684\u6807\u9898\u662f \u2018ROAS\u2019\uff0c\u4f46\u4ed6\u4eec\u89e3\u91ca\u8bf4\uff0c\"ROAS \"\u672c\u8eab\u5e76\u4e0d\u662f\u95ee\u9898\uff0c\u4f46\u76f2\u76ee\u575a\u6301\u76f8\u540c\u7684 ROAS \u76ee\u6807\u6216\u4e0d\u65ad\u60f3\u8981\u63d0\u9ad8 ROAS\uff0c\u6700\u7ec8\u4f1a\u9650\u5236\u60a8\u7684\u589e\u957f\u6f5c\u529b\u3002\u5b83\u5e94\u8be5\u88ab\u89c6\u4e3a\u4e00\u79cd\u8d2d\u4e70\u673a\u5236\uff0c\u800c\u4e0d\u662f\u4e1a\u52a1\u76ee\u6807\u3002\u4e0e\u65e9\u5e74\u76f8\u6bd4\uff0c\u73b0\u5728\u7684\u641c\u7d22\u5e02\u573a\u5df2\u7ecf\u9971\u548c\uff0c\u56e0\u6b64\u7ade\u4e89\u548c CPC \u90fd\u5728\u589e\u957f\u3002\u5bf9\u4e8e\u589e\u957f\u800c\u8a00\uff0c\u6240\u8981\u4f20\u8fbe\u7684\u4fe1\u606f\u662f\uff1a\u964d\u4f4e ROAS \u76ee\u6807\uff08\u5230\u53ef\u63a5\u53d7\u7684\u6c34\u5e73\uff09\uff0c\u5c06\u91cd\u70b9\u8f6c\u79fb\u5230\u5ba2\u6237\u83b7\u53d6\u548c\u589e\u52a0\u641c\u7d22\u4efd\u989d\u4e0a\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Artefact \u7684\u4e3b\u8981\u6536\u83b7<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>\u5728\u53c2\u52a0\u4e86 \"\u641c\u7d22\u4e4b\u53cb \"\u4f1a\u8bae\u671f\u95f4\u7684\u8fd9\u4e9b\u4f1a\u8bae\u548c\u5176\u4ed6\u8bb8\u591a\u7cbe\u5f69\u4f1a\u8bae\u4e4b\u540e\uff0c\u6211\u4eec\u6536\u96c6\u4e86\u4f5c\u4e3a SEA \u987e\u95ee\u7684\u60f3\u6cd5\u548c\u5efa\u8bae\u3002\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\/\u4f01\u4e1a\u5b9e\u73b0\u589e\u957f\u548c\u76c8\u5229\u59cb\u7ec8\u662f\u6211\u4eec\u6700\u5927\u7684\u76ee\u6807\u3002\u80fd\u591f\u540c\u65f6\u505a\u5230\u8fd9\u4e24\u70b9\u5c31\u66f4\u597d\u4e86\u3002\u867d\u7136\u8fd9\u4f3c\u4e4e\u662f\u6700\u5927\u7684\u6311\u6218\uff0c\u4f46\u5982\u679c\u80fd\u5145\u5206\u5229\u7528\u8fd9\u4e00\u70b9\uff0c\u673a\u4f1a\u5c31\u4f1a\u51fa\u73b0\uff1a<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>GPT \u548c\u4eba\u5de5\u667a\u80fd\u9886\u57df\u7684\u6700\u65b0\u89e3\u51b3\u65b9\u6848<\/strong>\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\uff1a\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8282\u7701\u5927\u91cf\u65f6\u95f4\u6765\u521b\u5efa\u8425\u9500\u6d3b\u52a8\u548c\u5b8c\u6210\u91cd\u590d\u6027\u4efb\u52a1\u3002\u8282\u7701\u4e0b\u6765\u7684\u65f6\u95f4\u53ef\u7528\u4e8e\u4f18\u5316\u548c\u8d26\u6237\u589e\u957f--\u76f4\u63a5\u53d7\u76ca\u4e8e\u4e1a\u52a1\u6210\u679c\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u7b2c\u4e00\u65b9 data \u548c\u9884\u6d4b\u5efa\u6a21<\/strong>\uff1a\u6bcf\u5bb6\u516c\u53f8\u90fd\u6709\u7b2c\u4e00\u65b9 data\u3002\u65e0\u8bba\u516c\u53f8\u89c4\u6a21\u5927\u5c0f\uff0c\u603b\u6709\u4e00\u4e9b\u4e1c\u897f\u53ef\u4ee5\u7528\u6765\u8c03\u6574\u6218\u7565\uff0c\u4f18\u5316\u4e1a\u7ee9\u3002\u82b1\u4e9b\u65f6\u95f4\u601d\u8003\u5e76\u5199\u4e0b\u53ef\u7528\u7684 data \u548c\u89c1\u89e3\uff0c\u4ee5\u53ca\u5982\u4f55\u52a0\u4ee5\u5229\u7528\u3002\u4e0d\u8981\u8bd5\u56fe\u72ec\u81ea\u5b8c\u6210\u6240\u6709\u5de5\u4f5c\uff0c\u8bf7 data \u56e2\u961f\uff08\u5ba2\u6237\u65b9\u548c\/\u6216\u4ee3\u7406\u65b9\uff09\u63d0\u4f9b\u610f\u89c1\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4f1a\u6709\u5f88\u591a\u610f\u89c1\u3002.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>\u5c06\u91cd\u70b9\u8f6c\u5411\u6536\u8d2d\uff08\u957f\u671f\u589e\u957f\uff09<\/strong>\u6211\u4eec\u5e94\u8be5\u8ba9\u5ba2\u6237\u4e86\u89e3\u957f\u671f\u589e\u957f\uff08\u6536\u8d2d\uff09\u7684\u91cd\u8981\u6027\u3002\u5982\u679c ROAS\uff08\u6216 POAS\/MOAS\uff09\u7b49\u6307\u6807\u4e0e\u516c\u53f8\u76ee\u6807\u548c\u5e02\u573a\u53d1\u5c55\u76f8\u4e00\u81f4\uff0c\u5c31\u80fd\u4e3a\u60a8\u5e26\u6765\u4f18\u52bf\u3002.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\"><p>\u867d\u7136\u8fd9\u4e9b\u53ea\u662f \"\u641c\u7d22\u4e4b\u53cb \"\u7684\u90e8\u5206\u6f14\u8bb2\u5185\u5bb9\uff0c\u4f46\u603b\u4f53\u4e3b\u9898\u5df2\u7ecf\u975e\u5e38\u660e\u786e\u3002\u6211\u4eec\u5fc5\u987b\u5f00\u59cb\u8003\u8651\u5c06\u4eba\u5de5\u667a\u80fd\u878d\u5165\u6211\u4eec\u7684\u8425\u9500\u5de5\u4f5c\uff0c\u4ee5\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\/\u4f01\u4e1a\u5b9e\u73b0\u589e\u957f\u3002\u65e0\u8bba\u4eba\u5de5\u667a\u80fd\u53d8\u5f97\u591a\u4e48\u5148\u8fdb\uff0c\u4e5f\u65e0\u8bba\u6211\u4eec\u8ba4\u4e3a\u81ea\u5df1\u7684\u5de5\u4f5c\u53ef\u80fd\u4f1a\u88ab\u673a\u5668\u53d6\u4ee3\u5f97\u6709\u591a\u5feb\uff0c\u6211\u4eec\u90fd\u8981\u8bb0\u4f4f\uff0c\u4eba\u7c7b\u4f1a\u9002\u5e94\u7684\uff0c\u6280\u672f\u548c\u6211\u4eec\u4e00\u6837\u5e76\u975e\u5b8c\u7f8e\u65e0\u7f3a\u3002.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><p>\u9605\u8bfb\u6211\u4eec\u5173\u4e8e \"\u641c\u7d22\u4e4b\u53cb 2023 \"\u7684\u6587\u7ae0\uff1a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f <a href=\"https:\/\/www.artefact.com\/zh\/blog\/fos-2023-whats-next-in-seo\/\">\u8fd9\u91cc<\/a>.<\/p>\n<p><em>\u6ce8\uff1a\u8fd9\u4e9b\u6587\u7ae0\u662f\u6839\u636e\u4ee5\u4e0b\u4eba\u5458\u5728 \"\u641c\u7d22 2023 \u4e4b\u53cb \"\u4f1a\u8bae\u4e0a\u7684\u53d1\u8a00\u64b0\u5199\u7684<\/em><br \/>\n<em>1.Frederick Valleays\uff0c\u9898\u4e3a\uff1a\u5982\u4f55\u4f7f\u7528 ChatGPT\u3001Bard \u548c\u5176\u4ed6\u4eba\u5de5\u667a\u80fd\u6210\u4e3a\u66f4\u597d\u7684 PPC \u8425\u9500\u4eba\u5458<br \/>\n2.Michel Nienhuis \u548c Fleur Verwijs\uff0c\u9898\u4e3a\uff1a\u76c8\u5229\u589e\u957f\u5f15\u64ce\uff08Omda PPC \u6848\u4f8b\uff09<br \/>\n3.Beth Quigley \u548c Brendan Almack\uff0c\u9898\u4e3a\uff1aROAS \u6b63\u5728\u627c\u6740\u60a8\u7684 PPC \u589e\u957f\u00a0<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.campaignasia.com\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-12\"><p><u>\u9605\u8bfb\u6211\u4eec\u7684\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/campaignasia.png\" alt class=\"lazyload img-responsive\"\/><\/span><\/div><div class=\"fusion-text fusion-text-13\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eba\u5de5\u667a\u80fd\u5bf9 PPC \u754c\u6709\u4ec0\u4e48\u5f71\u54cd\uff0c\u516c\u53f8\/\u8425\u9500\u4eba\u5458\u5982\u4f55\u9002\u5e94\u8fd9\u4e00\u77ac\u606f\u4e07\u53d8\u7684\u9886\u57df\uff1f\u8bf7\u53c2\u9605\u6211\u4eec\u5728 FOS23 \u4e0a\u7684\u6536\u83b7\u3002.<\/p>","protected":false},"featured_media":69222,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2999],"blog-language":[2991],"class_list":["post-69217","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-media-services","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog\/69217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media\/69222"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/media?parent=69217"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-category?post=69217"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/zh\/wp-json\/wp\/v2\/blog-language?post=69217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}