{"id":69241,"date":"2023-03-29T14:57:46","date_gmt":"2023-03-29T13:57:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&p=69241"},"modified":"2024-09-20T17:45:55","modified_gmt":"2024-09-20T16:45:55","slug":"data-monetization-opportunities-for-retailers-retail-media-within-the-cpg-retailer-data-ecosystem","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/data-monetization-opportunities-for-retailers-retail-media-within-the-cpg-retailer-data-ecosystem\/","title":{"rendered":"\u96f6\u552e\u5546\u7684 Data \u8d27\u5e01\u5316\u673a\u4f1a\uff1aCPG\/Retailer data \u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u96f6\u552e\u5a92\u4f53"},"content":{"rendered":"

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\u4f5c\u8005<\/h2><\/div>\"Image\"

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\u96f6\u552e\u5546 data \u4e0e CPG \u54c1\u724c\u7684\u8d27\u5e01\u5316\u673a\u4f1a<\/h2><\/div>

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2.Data \u8d27\u5e01\u5316\uff1a<\/strong> Data \u8d27\u5e01\u5316\uff1a\u96f6\u552e\u5546\u6b63\u5728\u5bf9\u5404 CPG \u54c1\u724c\u73b0\u6709\u7684\u6d88\u8d39\u8005 data \u8fdb\u884c\u8d27\u5e01\u5316\uff0c\u4ee5\u652f\u6301\u4ed6\u4eec\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002\u96f6\u552e\u5546\u5171\u4eab\u7684 1P data \u6765\u6e90\u4e8e\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002\u4ed6\u4eec\u5171\u4eab\u7684\u6301\u5361\u4eba data \u53ef\u4ee5\u662f\u793e\u4f1a\u4eba\u53e3\uff08\u5982\u6d88\u8d39\u8005\u7684\u5e74\u9f84\uff09\u3001\u4ea4\u6613\uff08\u5982\u4ed6\u4eec\u4e70\u4e86\u4ec0\u4e48\uff09\u3001\u884c\u4e3a\uff08\u5982\u4ed6\u4eec\u770b\u4e86\u4ec0\u4e48\uff09\u3001\u5fe0\u8bda\u5ea6 data \uff08\u5982\u4ed6\u4eec\u662f\u5426\u518d\u6b21\u8d2d\u4e70\uff09\u7b49\u3002\u8fd9\u4e9b data \u5728 data \u51c0\u5316\u5ba4\u4e2d\u4ee5 \u201c\u5373\u670d\u52a1 \u201d\u7684\u65b9\u5f0f\u5171\u4eab\uff0c\u54c1\u724c\u5546\u53ef\u4ee5\u5728\u5b89\u5168\u7684\u73af\u5883\u4e2d\u8bbf\u95ee\u96f6\u552e\u5546\u7684 data \u4ee5\u6267\u884c\u53cc\u65b9\u5b9a\u4e49\u7684\u7279\u5b9a\u7528\u4f8b\u3002.<\/p>\n

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