	{"id":69834,"date":"2023-04-19T08:44:30","date_gmt":"2023-04-19T07:44:30","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=69834"},"modified":"2024-09-20T17:45:55","modified_gmt":"2024-09-20T16:45:55","slug":"becoming-data-driven-and-reaping-immediate-benefits-has-never-been-easier","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/zh\/blog\/becoming-data-driven-and-reaping-immediate-benefits-has-never-been-easier\/","title":{"rendered":"\u6210\u4e3a data-driven\uff08\u5e76\u7acb\u5373\u83b7\u5f97\u6536\u76ca\uff09\u4ece\u672a\u5982\u6b64\u7b80\u5355"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u4f5c\u8005<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/Jerome-Petit-1.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">\u70ed\u7f57\u59c6-\u4f69\u8482\u7279<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Managing Partner at Artefact \u6cd5\u56fd<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.journaldunet.com\/ebusiness\/commerce\/1521529-tous-les-retailers-sont-data-rich-devenir-data-driven-et-en-recolter-des-benefices-immediats-n-a-jamais-ete-aussi-facile\/\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-2\"><p><u>\u9605\u8bfb\u6cd5\u6587\u7248\u6587\u7ae0<\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"319\" height=\"158\" title=\"jdn-LOGO\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png\" alt class=\"lazyload img-responsive wp-image-62296\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27319%27%20height%3D%27158%27%20viewBox%3D%270%200%20319%20158%27%3E%3Crect%20width%3D%27319%27%20height%3D%27158%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO-200x99.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/08\/jdn-LOGO.png 319w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 319px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-3\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 description\"><p>Data \u6280\u672f\u73b0\u5728\u662f\u96f6\u552e\u673a\u4f1a\u5927\u8d85\u5e02\u4e2d\u7684\u4f7c\u4f7c\u8005\u3002\u4e3a\u81ea\u5df1\u670d\u52a1\uff1a\u4eca\u5929\u5c31\u4eab\u53d7\u8fd9\u4e9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u4f18\u60e0\uff01<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>2022 \u5e74\u7279\u522b\u52a8\u8361\u7684\u5e02\u573a\u73af\u5883\u6270\u4e71\u4e86\u96f6\u552e\u4e1a\u7684\u5b9a\u4ef7\u548c\u4f9b\u5e94\u94fe\u653f\u7b56\u3002\u867d\u7136\u4ef7\u683c\u4f18\u5316\u4e00\u76f4\u662f\u96f6\u552e\u4e1a\u65e5\u5e38\u5173\u6ce8\u7684\u95ee\u9898\uff0c\u4f46 2022 \u5e74\u5168\u5e74\u6d88\u8d39\u4ef7\u683c\u4e0a\u6da8\u4e86 5.2%\uff082021 \u5e74\u4e3a 1.6%\uff09\uff0c2023 \u5e74\u7b2c\u4e00\u5b63\u5ea6\u53c8\u52a0\u901f\u4e0a\u6da8\uff0c\u8fd9\u5c31\u66f4\u52a0\u9700\u8981\u505a\u51fa\u53cd\u5e94\u3002\u6bcf\u5929\u90fd\u5fc5\u987b\u505a\u51fa\u66f4\u9891\u7e41\u7684\u4ef7\u683c\u8c03\u6574\u51b3\u5b9a\uff0c\u4ee5\u6d88\u5316\u6210\u672c\u4e0a\u6da8\u6216\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u91cd\u65b0\u5b9a\u4f4d\u505a\u51fa\u53cd\u5e94\uff0c\u5e76\u7acb\u5373\u90e8\u7f72\u5230\u5546\u5e97\u7f51\u7edc\u4e2d\u3002.<\/p>\n<p>\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u5927\u6d41\u884c\u75c5\u4e8b\u4ef6\u9057\u7559\u4e0b\u6765\u7684\u9634\u5f71\u4ecd\u7136\u7b3c\u7f69\u7740\u4f9b\u5e94\u94fe\u3002\u7531\u4e8e\u7f3a\u4e4f\u5e93\u5b58\uff0c\u8bb8\u591a\u96f6\u552e\u5546\u4e0d\u518d\u786e\u4fe1\u4ed6\u4eec\u80fd\u591f\u63d0\u4f9b\u6240\u6709\u4ea7\u54c1\u3002.<\/p>\n<p>\u4e3a\u4e86\u5e94\u5bf9\u8fd9\u4e24\u9879\u6311\u6218\uff0c\u90a3\u4e9b\u80fd\u591f\u9ad8\u5ea6\u4f9d\u8d56 data \u5e76\u901a\u8fc7\u673a\u5668\u5b66\u4e60\u5bf9\u5176\u8fdb\u884c\u5373\u65f6\u3001\u5927\u89c4\u6a21\u5904\u7406\u7684\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u3002\u5f53\u7136\uff0c\u4f60\u4e0d\u53ef\u80fd\u5728\u4e00\u591c\u4e4b\u95f4\u4ece\u62e5\u6709 data \u7684\u4f01\u4e1a\u53d8\u6210\u62e5\u6709 data-driven \u7684\u4f01\u4e1a\uff0c\u4f46\u4e0e\u4eba\u4eec\u666e\u904d\u62c5\u5fc3\u7684\u60c5\u51b5\u76f8\u53cd\uff0c\u8fd9\u4e9b\u6280\u672f\u5df2\u7ecf\u975e\u5e38\u6210\u719f\uff0c\u53ef\u4ee5\u5728\u77ed\u77ed\u51e0\u5468\u5185\u90e8\u7f72\u80fd\u591f\u8fc5\u901f\u89c1\u6548\u7684\u7b2c\u4e00\u6279\u6784\u4ef6\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u673a\u5668\u5b66\u4e60\u4f18\u5316\u4ef7\u683c...<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>\u901a\u8d27\u81a8\u80c0\u4f7f\u96f6\u552e\u5546\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u4ef7\u683c\u4f18\u5316\u8fd9\u4e00\u65e5\u5e38\u6311\u6218\u4e0a\uff1a\u5982\u4f55\u786e\u5b9a\u5bf9\u4ef7\u683c\u53d8\u5316\uff08\u5f39\u6027\uff09\u6700\u654f\u611f\u7684\u4ea7\u54c1\uff1f\u54ea\u4e9b\u4ea7\u54c1\u5851\u9020\u4e86\u54c1\u724c\u7684\u4ef7\u683c\u5f62\u8c61\uff08\u5df2\u77e5\u4ef7\u503c\u4ea7\u54c1\uff09\uff1f\u5982\u4f55\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u91cd\u65b0\u5b9a\u4f4d\u505a\u51fa\u5b9e\u65f6\u53cd\u5e94\uff1f\u7531\u4e8e\u4fc3\u9500\u6d3b\u52a8\u5728\u9500\u552e\u989d\u4e2d\u6240\u5360\u7684\u4efd\u989d\u8d8a\u6765\u8d8a\u5927\uff08\u6d88\u8d39\u8005\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5e0c\u671b\u5728\u9884\u7b97\u7d27\u5f20\u7684\u60c5\u51b5\u4e0b\u4e70\u5230\u7269\u7f8e\u4ef7\u5ec9\u7684\u5546\u54c1\uff09\uff0c\u5982\u4f55\u5728\u4e0d\u5f71\u54cd\u76c8\u5229\u7684\u60c5\u51b5\u4e0b\u4f18\u5316\u4fc3\u9500\u6d3b\u52a8\uff1f\u6240\u6709\u7b54\u6848\u90fd\u5728 data \u4e2d\uff01\u5ba2\u6237 data \u548c\u4e13\u6709\u9500\u552e\u5386\u53f2\u53ef\u4ee5\u4e0e\u5916\u90e8 data \u7ed3\u5408\u8d77\u6765\uff0c\u5982\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u548c\u4fc3\u9500\u8bb0\u5f55\u3001\u5b63\u8282\u6027\u3001\u65e5\u5386\u4e8b\u4ef6\uff0c\u751a\u81f3\u5929\u6c14\uff08\uff01\uff09\uff0c\u4ece\u800c\u505a\u51fa\u6b63\u786e\u7684\u51b3\u7b56\u3002\u96f6\u552e\u5546\u5b9a\u4ef7\u548c<a href=\"https:\/\/www.talentlyft.com\/en\/resources\/category-manager-job-description#:~:text=Category%20Managers%20in%20the%20retail,and%20inventory%20fields%20as%20well.\" target=\"_blank\" rel=\"noopener\"> \u7c7b\u522b\u7ba1\u7406<\/a> \u56e2\u961f\u901a\u5e38\u4f1a\u505a\u8fd9\u4e9b\u5de5\u4f5c\u3002\u9057\u61be\u7684\u662f\uff0c\u4ed6\u4eec\u7ecf\u5e38\u9700\u8981\u5728 Excel \u4e2d\u5de5\u4f5c\uff0c\u4f46\u7531\u4e8e\u8981\u627f\u62c5\u5176\u4ed6\u8d23\u4efb\uff0c\u4ed6\u4eec\u7528\u4e8e Excel \u7684\u65f6\u95f4\u6709\u9650\u3002.<\/p>\n<p>\u90a3\u4e48\uff0c\u4ec0\u4e48\u662f\u65b0\u7684\u5462\uff1f\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u73b0\u5728\u6709\u4e86\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u73b0\u6210\u7b97\u6cd5\uff0c\u53ef\u4ee5\u81ea\u52a8\u6267\u884c\u6700\u7b80\u5355\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002\u662f\u5e02\u573a\u4e0a\u5927\u91cf\u65e0\u7f1d\u53ef\u7528\u7684\u7b2c\u4e09\u65b9 data\u3002\u8fd9\u662f\u56e0\u4e3a\u6280\u672f\u5806\u6808\u6613\u4e8e\u4f7f\u7528\uff0c\u53ef\u5728\u51e0\u6beb\u79d2\u5185\u5904\u7406\u6570\u767e\u4e07\u7b14\u4ea4\u6613\u3002\u5982\u4eca\uff0c\u53ea\u9700\u4e09\u4e2a\u6708\u7684\u65f6\u95f4\uff0c\u5c31\u80fd\u5efa\u7acb\u4e00\u4e2a\u5c06\u6240\u6709\u4ea4\u6613 data\u3001\u4fc3\u9500\u3001\u5e93\u5b58\u3001\u4ea7\u54c1\u5206\u7ea7\u3001\u5546\u5e97\u5206\u7ea7\u3001\u5ba2\u6237 data \u7b49\u7ed3\u5408\u5728\u4e00\u8d77\u7684 data platform\u3002\u800c\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u901a\u8fc7\u6258\u7ba1\u670d\u52a1\u7ba1\u7406 cloud \u4e2d\u7684\u57fa\u7840\u8bbe\u65bd\u3001\u8d44\u6e90\u90e8\u7f72\u548c\u7f51\u7edc\u7ef4\u5ea6\u3002\u4eca\u5929\uff0c\u5c31\u50cf\u5112\u5c14\u5f53\u5148\u751f\u4e00\u6837\uff0c\u5982\u679c\u4f60\u4f1a Excel \u548c PowerPoint\uff0c\u4f60\u5c31\u4f1a\u6210\u4e3a\u4e00\u4e2a<a href=\"https:\/\/www.talentlyft.com\/en\/resources\/analyst-job-description#:~:text=The%20analyst%20gathers%2C%20interprets%2C%20and,graphs%20to%20present%20the%20results.\" target=\"_blank\" rel=\"noopener\"> data \u5206\u6790\u5458<\/a> \u5728\u4e0d\u77e5\u4e0d\u89c9\u4e2d\uff1a\u51e0\u5929\u4e4b\u5185\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728 BigQuery\uff08\u8c37\u6b4c\uff09\u3001Synapse\uff08\u5fae\u8f6f\uff09\u6216 Snowflake \u4e2d\u63a7\u5236 data\uff0c\u5e76\u5728 Looker\u3001Power BI \u6216 Tableau \u4e2d\u6784\u5efa\u4ea4\u4e92\u5f0f\u4eea\u8868\u76d8\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">...\u66f4\u597d\u5730\u7ba1\u7406\u5e93\u5b58<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>\u8fd1\u5e74\u6765\uff0c\u5065\u5eb7\u548c\u5730\u7f18\u653f\u6cbb\u73af\u5883\u4e5f\u5bf9\u4f9b\u5e94\u94fe\u63d0\u51fa\u4e86\u6311\u6218\u3002\u5982\u4eca\uff0c\u4f9b\u5e94\u5546\u7684\u670d\u52a1\u7387\u6bcf\u5468\u90fd\u4e0d\u4e00\u6837\uff0c\u4ea4\u8d27\u65f6\u95f4\u4e5f\u5f88\u4e0d\u786e\u5b9a\u3002\u5206\u9500\u6e20\u9053\u4e5f\u53d8\u5f97\u975e\u5e38\u590d\u6742\uff1a\u4e0d\u4ec5\u9700\u8981\u4e3a\u5546\u5e97\u5907\u8d27\uff0c\u8fd8\u9700\u8981\u4e3a\u9001\u8d27\u4e0a\u95e8\u3001\u70b9\u51fb\u53d6\u8d27\u548c\u5408\u4f5c\u63d0\u4f9b\u670d\u52a1\u3002data \u79d1\u5b66\u518d\u4e00\u6b21\u62ef\u6551\u4e86\u96f6\u552e\u5546\uff0c\u8ba9\u4ed6\u4eec\u80fd\u591f\u66f4\u597d\u5730\u63a7\u5236\u5e93\u5b58\u7ba1\u7406\u3002\u901a\u8fc7\u5229\u7528\u673a\u5668\u5b66\u4e60\uff0c\u96f6\u552e\u5546\u73b0\u5728\u53ef\u4ee5\u5b9e\u65f6\u5206\u6790\u6536\u636e\uff0c\u7acb\u5373\u53d1\u73b0\u7f3a\u8d27\u5546\u54c1\uff0c\u8ba1\u7b97\u94fe\u6761\u4e2d\u6240\u6709\u73af\u8282\u7684\u4e0d\u786e\u5b9a\u6027\u5206\u5e03\uff0c\u4ee5\u66f4\u597d\u5730\u786e\u5b9a\u7f13\u51b2\u5e93\u5b58\u7684\u89c4\u6a21\uff0c\u6216\u5728\u65e0\u9650\u591a\u7684\u7ea6\u675f\u6761\u4ef6\u4e0b\u6539\u8fdb\u5e93\u5b58\u5206\u914d\uff08\u4ee5\u4f18\u5316\u6210\u672c\u3001\u7f29\u77ed\u4ea4\u8d27\u65f6\u95f4\u6216\u51cf\u5c11\u78b3\u8db3\u8ff9\uff09\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u5728\u5168\u516c\u53f8\u5b9e\u73b0 data \u4f7f\u7528\u7684\u6c11\u4e3b\u5316\uff1adata \u4ee5\u4eba\u4e3a\u672c<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p>\u5728\u5229\u6da6\u5982\u6b64\u5fae\u8584\u3001\u5fc5\u987b\u5b9e\u73b0\u5353\u8d8a\u8fd0\u8425\u7684\u884c\u4e1a\uff0c\"data-driven \u516c\u53f8 \"\u7684\u6982\u5ff5\u5df2\u4e0d\u518d\u65b0\u9c9c\u3002\u5982\u4eca\u7684\u53d8\u5316\u5728\u4e8e\u6280\u672f\u5e73\u53f0\u7684\u4fbf\u6377\u6027\u548c\u6613\u7528\u6027\u3002.<\/p>\n<p>\u5982\u679c\u8bf4\u6280\u672f\u4e0d\u518d\u662f\u969c\u788d\uff0c\u90a3\u4e48\u6211\u4eec\u9762\u4e34\u7684\u6311\u6218\u4ecd\u7136\u662f\u5982\u4f55\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684 audience \u4eba\u4f7f\u7528\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u3002\u8981\u4f7f\u8fd9\u4e9b\u89e3\u51b3\u65b9\u6848\u7684\u4f7f\u7528\u5e73\u6c11\u5316\uff0c\u5c31\u9700\u8981\u5927\u89c4\u6a21\u90e8\u7f72\u7b80\u5355\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6210\u500d\u589e\u52a0\u5458\u5de5\u57f9\u8bad\u8ba1\u5212\uff0c\u65e0\u8bba\u662f\u6309\u9700\u57f9\u8bad\u8fd8\u662f\u5f3a\u5316\u57f9\u8bad\uff0c\u5e76\u7ec4\u7ec7\u5404\u79cd\u6d3b\u52a8\uff08\u5982\u9ed1\u5ba2\u9a6c\u62c9\u677e\uff09\uff0c\u8ba9\u63a8\u52a8\u8f6c\u578b\u7684\u7ba1\u7406\u4eba\u5458\u53c2\u4e0e\u5176\u4e2d\u3002Data \u4ee5\u4eba\u4e3a\u672c\u3002\u8fd9\u662f Artefact \u7684\u53e3\u53f7\uff0c\u4e5f\u662f\u6b63\u786e\u7684\u3002.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u53ef\u76f4\u63a5\u8d27\u5e01\u5316 data......\u4f46\u4e5f\u8bb8\u4e0d\u662f\u6bcf\u4e2a\u4eba\u90fd\u80fd\u7acb\u5373\u83b7\u5f97<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>\u9526\u4e0a\u6dfb\u82b1\u7684\u662f\uff0cdata \u672c\u8eab\u5c31\u662f\u4e00\u5ea7\u91d1\u77ff\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e <a href=\"https:\/\/www.artefact.com\/zh\/blog\/retail-media-an-indispensable-asset-for-brands\/\">\u96f6\u552e\u5a92\u4f53<\/a> \u548c data \u5171\u4eab\u3002\u968f\u7740\u6570\u5b57\u4fe1\u53f7\u8d8a\u6765\u8d8a\u96be\u4ee5\u6355\u6349\uff0c\u96f6\u552e\u5546\u4ea7\u751f\u7684\u6570\u5341\u4ebf\u7b14\u4ea4\u6613\u548c\u5ba2\u6237\u4e92\u52a8\u5df2\u6210\u4e3a\u4ed6\u4eec\u7684\u91cd\u8981\u6218\u7565\u4f18\u52bf\u3002\u8fd9\u79cd\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u671f\u671b\u7684 data \u5177\u6709\u5de8\u5927\u7684\u8d27\u5e01\u5316\u6f5c\u529b\u3002\u4f46\u5b83\u4ee3\u8868\u7740\u96f6\u552e\u5546\u5546\u4e1a\u6a21\u5f0f\u7684\u6df1\u523b\u53d8\u9769\uff1a\u4ece\u81ea\u8d1f\u76c8\u4e8f\uff08\u8425\u8fd0\u8d44\u672c\u4e3a\u8d1f\uff09\u4f46\u5229\u6da6\u7387\u6781\u4f4e\u7684\u6a21\u5f0f\uff0c\u8f6c\u53d8\u4e3a\u521d\u59cb\u6295\u8d44\u5de8\u5927\u4f46\u5229\u6da6\u7387\u9ad8\u7684\u6a21\u5f0f\u3002\u8fd9\u662f\u4e00\u573a\u54e5\u767d\u5c3c\u5f0f\u7684\u9769\u547d\uff0c\u4e5f\u8bb8\u5bf9\u6240\u6709\u53c2\u4e0e\u8005\u6765\u8bf4\u90fd\u4e0d\u662f\u6700\u5bb9\u6613\u8fdb\u884c\u7684\u3002.<\/p>\n<p>\u5728\u96f6\u552e\u4e1a\u521b\u9020\u4ef7\u503c\u673a\u4f1a\u7684\u5927\u578b\u8d85\u5e02\u4e2d\uff0cdata \u6280\u672f\u73b0\u5728\u5904\u4e8e\u81ea\u52a9\u670d\u52a1\u8d27\u67b6\u7684\u9876\u7aef\u3002\u96f6\u552e\u5546\u4eec\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u4e0e\u60a8\u7684\u5408\u4f5c\u4f19\u4f34\u5206\u4eab\u8fd9\u4e9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u673a\u4f1a\u5462\uff1f<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Data 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